{"id":218,"date":"2024-11-20T20:10:00","date_gmt":"2025-11-12T20:10:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=218"},"modified":"2025-11-27T12:56:41","modified_gmt":"2025-11-27T03:56:41","slug":"small-marketing-team-deliver-big-results","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/small-marketing-team-deliver-big-results\/","title":{"rendered":"\uc2a4\ud0c0\ud2b8\uc5c5, \uc911\uc18c\uae30\uc5c5 \ub9ac\ub4dc \ucc3d\ucd9c\uc744 \ub192\uc774\ub294 5\uac00\uc9c0 \ub9c8\ucf00\ud305 \ud234"},"content":{"rendered":"<p>\u00a0\uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \ub9ac\ub4dc \uc0dd\uc131, \uc804\ud658 \ub4f1\uc744 \uc704\ud574 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud234\uc744 \ud65c\uc6a9\ud574\uc57c \ud560\uae4c\uc694? \uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 \ud55c\uc815\ub41c \uc608\uc0b0 \ubc94\uc704 \ub0b4\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 5\uac00\uc9c0 \ub9c8\ucf00\ud305 \ud234\uacfc \ubc29\ubc95\ub860\uc744 \uc911\uc810\uc801\uc73c\ub85c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc73c\ub85c \ud234\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\uc758 \ud6a8\uc728\uc744 \ub192\uc774\uace0 \uc5c5\ubb34 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694.<\/p>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc911\uc18c\uae30\uc5c5\uc740 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ub9ce\uc740 \uc77c\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc801\uc808\ud55c \ub3c4\uad6c\uac00 \ud544\uc218\uc8e0. \uc911\uc18c\uae30\uc5c5\uc5d0 \ub531 \ub9de\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uac00 \ud544\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc774\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uaddc\ubaa8 \uae30\uc5c5 \ub0b4 \ub9c8\ucf00\ud305\ud300\uc774 \ub354 \ub6f0\uc5b4\ub09c \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5a4 \uac83\uc774 \ud544\uc694\ud560\uae4c\uc694? Salesforce\uc640 \ud568\uaed8 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<h2 id=\"1-google-analyticsga\">1. Google Analytics(GA)\ub97c \uc0ac\uc6a9\ud55c \uc6f9\uc0ac\uc774\ud2b8 \ucd5c\uc801\ud654<\/h2>\n<p>\uc6f9\uc0ac\uc774\ud2b8 \ucd5c\uc801\ud654\ub294 \ub9c8\ucf00\ud130\ub4e4\uc758 \ud575\uc2ec \uacfc\uc81c\uc774\uc790 \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub4e4\uc758 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc628\ub77c\uc778\uc5d0\uc11c \ud310\ub9e4, \uad11\uace0 \ubc0f \ud0c0\uac9f\ud305\uc744 \ud558\ub294 \uae30\uc5c5\uc5d0\uac8c\ub294 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/analytics.google.com\/\">Google Analytics(GA)<\/a>\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc74c\uacfc \uac19\uc740 \ubb34\ub8cc \ub370\uc774\ud130 \ubc0f \uc2e4\uc801 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ud14c\uc2a4\ud2b8\ub97c \uc2dd\ubcc4\ud558\uae30 \uc704\ud55c <\/b><a href=\"https:\/\/support.google.com\/analytics\/answer\/9397186?hl=en#zippy=%2Cin-this-article\"><b>\uc804\ud658 \uacbd\ub85c \ubcf4\uace0\uc11c<\/b><\/a><b>.<\/b> \uacbd\ub85c \ubcf4\uace0\uc11c\ub294 \uc804\ud658\uc728\uc774 \uac00\uc7a5 \ub192\uc740 \uacbd\ub85c\ub97c \ud3ec\ud568\ud574 \ubc29\ubb38\uc790\uac00 \uc804\ud658\ud558\uae30 \uc804, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc774\ub3d9\ud558\ub294 \uacbd\ub85c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 &#8220;\ud648\ud398\uc774\uc9c0&gt;\uc81c\ud488 \ud398\uc774\uc9c0&gt; \ud3c9\uac00\ud310&#8221; \ub610\ub294 &#8220;\ud648\ud398\uc774\uc9c0&gt;\uac00\uaca9 \ucc45\uc815&gt;\ud3c9\uac00\ud310&#8221; \ub4f1\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ub3d9 \uacbd\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud574\uc11c, \uc804\ud658\uc728\uc744 \ub192\uc774\uae30 \uc704\ud55c \ud14c\uc2a4\ud2b8\uc640 \uc2e4\ud5d8\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uc804\ud658\uc744 \ucd94\uc801\ud558\ub294 <\/b><a href=\"https:\/\/www.optimizesmart.com\/how-to-use-channels-report-in-google-analytics\/\"><b>\uae30\ubcf8 \ucc44\ub110 \ubcf4\uace0\uc11c<\/b><\/a><b>.<\/b> \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uc5b4\ub5bb\uac8c \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc18c\uc15c \uad11\uace0\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0 \uc788\ub098\uc694? SEO \ub300\ube44 SEM\uc758 \uc2e4\uc801\uc740 \uc5b4\ub5a4\uac00\uc694? \uc2e4\uc801\uc774 \uac00\uc7a5 \uc88b\uc740 \ucc44\ub110\uc758 \uc218\uc775\uc5d0 \ub530\ub77c \ud22c\uc790\/\uc608\uc0b0\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\ubcd1\ubaa9 \ud604\uc0c1\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c <\/b><a href=\"https:\/\/support.google.com\/analytics\/answer\/6180923?hl=en#zippy=%2Cin-this-article\"><b>\ud37c\ub110 \ubcf4\uace0\uc11c<\/b><\/a><b>.<\/b> \uc774 \ubcf4\uace0\uc11c\ub294 \uc804\ud658\uc774 \uc911\ub2e8\ub418\ub294 \uc9c0\uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc720\uc785\ub41c \uc7a0\uc7ac \uace0\uac1d \ud2b8\ub798\ud53d \ub300\ubd80\ubd84\uc774 \ud648\ud398\uc774\uc9c0\uc5d0\uc11c \ub9ac\ub4dc \uc591\uc2dd\uc73c\ub85c \uc774\ub3d9\ud55c \ub4a4\uc5d0 \uc774\ud0c8\ud558\ub098\uc694? \uc774\ub7f0 \uacbd\uc6b0 \ub9ac\ub4dc \uc591\uc2dd\uc5d0 \uc791\uc131\ud574\uc57c \ud560 \uac83\uc774 \ub108\ubb34 \ub9ce\uac70\ub098, \ucf58\ud150\uce20\uac00 \uacf5\uac10\uc744 \uc5bb\uc9c0 \ubabb\ud558\ub294 \uac83\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\uadf8\ub807\ub2e4\uba74 \uc591\uc2dd\uc744 \uace0\uac1d \uce5c\ud654\uc801\uc73c\ub85c \ubcc0\uacbd\ud558\uc138\uc694.)<\/li>\n<li><b>\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 <\/b>\uc138\uadf8\uba3c\ud2b8<b> \uc131\uacfc\ub97c \ucd94\uc801\ud558\ub294 <\/b><a href=\"https:\/\/support.google.com\/analytics\/answer\/6158745?hl=en#zippy=%2Cin-this-article\"><b>\ucf54\ud638\ud2b8 \ubcf4\uace0\uc11c<\/b><\/a><b>.<\/b> \uc774 \ubcf4\uace0\uc11c\ub294 \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uac00\uc7a5 \ub192\uc740 \uc804\ud658\uc728\uc774 \ub098\uc624\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucf54\ud638\ud2b8 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub09c \ud6c4 15\ubd84 \uc774\ub0b4\uc5d0 \ub9ac\ud0c0\uac9f\ud305\ud558\uba74 \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"2\">2. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ub3d9\uae30\ud654<\/h2>\n<p>\ub9c8\ucf00\ud305\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \uc815\ubcf4\uc640 \ud2b8\ub798\ud0b9\uc774 \ud310\ub9e4\ub85c \uc774\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \uace0\uac1d\uc744 \uc54c\uc544\uc57c \ud558\uc8e0. \uadf8\ub9ac\uace0 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub294 \uc774\ubbf8 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-crm-your-business-nerve-center-blog\/\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/a> \uc2dc\uc2a4\ud15c\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uacfc \uc601\uc5c5\ud300\uc740 CRM\uc744 \ud1b5\ud574 \uad00\ub828\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc6b0\uc120\uc2dc\ud558\uace0 \uad00\ub828 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud558\uc5ec \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ub2e4\uc74c\uc740 <a href=\"https:\/\/www.salesforce.com\/resources\/guides\/smb-sales-marketing-alignment\/\">\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc5f0\uacc4\ub97c \uc704\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\u00b7\uc911\uc18c\uae30\uc5c5 \uac00\uc774\ub4dc<\/a>\uc5d0 \uc124\uba85\ub41c \uba87 \uac00\uc9c0 \uc774\uc810\uc785\ub2c8\ub2e4:<\/p>\n<p>\u25cf \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ud655\ubcf4\ud558\uac8c \ub420 \ub9ac\ub4dc\uc758 \ud488\uc9c8\uc744 \ub192\uc774\uace0 \ub9ac\ub4dc\uac00 \ub204\ub77d\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \ucf58\ud150\uce20\ub85c \uc7a0\uc7ac \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \uc601\uc5c5 \ub2f4\ub2f9\uc790 \ud63c\uc790\uc11c \ud558\ub358 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\uc744 \uc804\ubb38\uc131\uacfc \ub3c4\ub2ec \ubc94\uc704\ub97c \uac16\ucd98 \ub9c8\ucf00\ud130\uc640\uc758 \ud611\uc5c5\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0b5\ub2c8\ub2e4. \uc2dc\uac04\uc744 \uc808\ubc18\uc73c\ub85c \ub2e8\ucd95\ud574 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uad74\ud558\uc138\uc694.<\/p>\n<p>\u25cf \uafb8\uc900\ud55c \uc601\uc5c5 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \ub354 \uc9e7\uc740 \uc2dc\uac04\uc5d0 \ub354 \ub9ce\uc740 \ud310\ub9e4\ub97c \uc131\uc0ac\uc2dc\ud0a4\uace0, \ub354 \ud6a8\uc728\uc801\uc778 \ud310\ub9e4 \ud37c\ub110\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \ub610\ud55c \ud310\ub9e4 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">3. \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud65c\uc6a9\ud55c \uace0\uac1d \uc721\uc131 \ubc0f \uc804\ud658 \uc720\ub3c4<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/form\/conf\/state-of-marketing?leadcreated=true&amp;redirect=true&amp;chapter=&amp;d=70130000000sUVq&amp;player=&amp;nc=7013y000002QppUAAS&amp;videoId=&amp;playlistId=\">\ub9c8\ucf00\ud305 \ud604\ud669 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud130\uc758 76%\uac00 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \u2018\uc774\uba54\uc77c \ub9c8\ucf00\ud305\u2019\uc744 \ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc18c\ud1b5\ud558\ub2e4 \ubcf4\uba74 \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \uc0ad\uc81c\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ub5bb\uac8c \ud558\uba74 \uc774\ub7f0 \uc0c1\ud669\uc744 \ud53c\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305 \ud234\uc758 \uae30\uc220\uacfc \uae30\ubc95\uc744 \uc870\ud569\ud558\uc5ec \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694:<\/p>\n<p>\u25cf \ud589\ub3d9 \ubc0f \uc758\ub3c4\uc5d0 \ub530\ub77c \ud2b8\ub9ac\uac70\ub418\ub294 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\uc138\uc694. \uc0ac\ub78c\ub4e4\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud55c \ud398\uc774\uc9c0\uc5d0\uc11c \uc774\ud0c8\ud558\ub098\uc694? \ub204\uad70\uac00 \ud3c9\uac00\ud310\uc5d0\uc11c \uba48\ucdc4\ub098\uc694? \uccab \uad6c\ub9e4\ub97c \uc720\ubc1c\ud55c \uc694\uc778\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/p>\n<p>\u25cf \uc804\ud658\uc728\uc774 \ub192\uc740 \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc601\uc5c5\ud300, \uc81c\ud488\ud300\uacfc \ub17c\uc758\ud558\uc138\uc694.<\/p>\n<p>\u25cf \uc6d0\ud558\ub294 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc874 \uc774\uba54\uc77c\uc758 \ub0b4\uc6a9\uc744 \uace0\uccd0 \ub2e4\uc2dc \uc791\uc131\ud558\uc138\uc694.<\/p>\n<p><u>\ud6a8\uacfc\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305<\/u>\uc758 \ud575\uc2ec\uc740 \ub2e8\uc21c\ud788 \uc88b\uc740 \ubb38\uad6c\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\uc758 \uac80\uc0c9 \uae30\ub85d, \ud3c9\uac00\ud310 \uc0ac\uc6a9 \uacbd\ud5d8, \uc9c1\ucc45, \uadfc\ubb34\ud558\ub294 \ud68c\uc0ac\uc758 \uaddc\ubaa8 \ub4f1\uc758 \ub370\uc774\ud130\uc640 \uacb0\ud569\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud560\uc778 \ud61c\ud0dd\uc744 \uc8fc\ub294 \uc7a5\ubc14\uad6c\ub2c8 \ub9ac\ub9c8\uc778\ub4dc \uc774\uba54\uc77c\uc744 \ubc1b\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694, \uc544\ub2c8\uba74 \uad00\uc2ec \uc5c6\ub294 \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uc77c\ubc18\uc801\uc778 \uc774\uba54\uc77c\uc744 \ubc1b\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uad00\ub828\uc131\uc774 \ub192\uc744\uc218\ub85d \uc774\uba54\uc77c \uc5f4\ub78c\ub960, \ud074\ub9ad\ub960, \uad81\uadf9\uc801\uc73c\ub85c \uc804\ud658\uc728\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"4-seo\">4. SEO \uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305 \ud234\uc744 \ud1b5\ud574 \uc624\uac00\ub2c9 \ud2b8\ub798\ud53d \ub298\ub9ac\uae30<\/h2>\n<p>\uc62c\ubc14\ub978 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc624\uac00\ub2c9 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\ub294 \ub370 \uc911\uc694\ud558\uac8c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud2b8\ub798\ud53d\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc7a0\uc7ac \uace0\uac1d\uc740 \u201c\uace0\uac1d \uc11c\ube44\uc2a4 \ub3c4\uad6c\u201d\ub97c \uac80\uc0c9\ud558\ub294 \ub300\uc2e0 \u201c\ud5ec\ud504 \ub370\uc2a4\ud06c \uc194\ub8e8\uc158\u201d\uc774\ub77c\ub294 \uc5c5\uacc4 \uc6a9\uc5b4\ub97c \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud68c\uc0ac\uc758 \ub0b4\ubd80 \uc5b8\uc5b4\ub294 \uc218\ubc31\ub9cc \uba85\uc758 \uc0ac\ub78c\ub4e4\uc774 \uac80\uc0c9\uc5d0 \uc0ac\uc6a9\ud558\ub294 \ub2e8\uc5b4\ub098 \uad6c\ubb38\uacfc \ub2e4\ub97c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/how-to-do-keyword-research\/\">\ud0a4\uc6cc\ub4dc \uc870\uc0ac<\/a>\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc774 \uadc0\uc0ac(\ub610\ub294 \uacbd\uc7c1\uc0ac)\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc811\uadfc\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \uac80\uc0c9 \ubc29\uc2dd\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubc29\uc2dd\uc774 \uc88b\uc740 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc800\ub834\ud55c \uac00\uaca9\uc73c\ub85c \uc801\uc808\ud55c \u2018<a href=\"https:\/\/www.salesforce.com\/blog\/seo-best-practices\/\">\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)<\/a><u>\u2019<\/u> \ud0a4\uc6cc\ub4dc\ub97c \uacb0\uc815\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. <u>MOZ<\/u>\ub098 <u>SEMRUSH<\/u>\uc640 \uac19\uc740 \uc9c4\ub2e8 \ub3c4\uad6c\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube44\uc6a9\uc744 \ud68c\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \ud301\uc744 \ud65c\uc6a9\ud558\uc5ec \ud2b8\ub798\ud53d\uc758 \ud070 \ubcc0\ud654\ub97c \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694.<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/website-authority-checker\"><b>\uc6f9\uc0ac\uc774\ud2b8 \uad8c\ud55c<\/b><\/a>(<b>\ub3c4\uba54\uc778 \ub4f1\uae09)\uc744 \ud655\uc778\ud558\uc138\uc694.<\/b> \ucd5c\uc801\ud654\ud558\uae30 \uc804 \ub3c4\uba54\uc778 \uad8c\ud55c\uc744 \uae30\ub85d\ud574 \ub450\uace0, \uc774\ub97c \uae30\uc900\uc73c\ub85c 3~6\uac1c\uc6d4 \ud6c4\uc5d0 \ub2e4\uc2dc \ud655\uc778\ud574 \ubcf4\uc138\uc694. \ucd5c\uc801\ud654\ub41c \uc131\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/how-to-write-seo-content\/\"><b>\uc628\ud398\uc774\uc9c0 \ucd5c\uc801\ud654<\/b><\/a><b>\ub97c \ud1b5\ud574 \ub3c4\uba54\uc778 \uad8c\ud55c\uc744 \ub192\uc774\uc138\uc694<\/b>. \uc5ec\uae30\uc5d0\ub294 \uc81c\ubaa9 \ud0dc\uadf8, \uba54\ud0c0 \uc124\uba85\uc5d0 \ud0a4\uc6cc\ub4dc \ucd94\uac00, \uc9c1\uad00\uc801\uc778 \uc0ac\uc774\ud2b8 \uad6c\uc870 \ub9cc\ub4e4\uae30, \uc26c\uc6b4 \ud0d0\uc0c9 \ubaa8\uc74c \ub9cc\ub4e4\uae30, \uad00\ub828\uc774 \uc788\uc744 \ub54c \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub85c\ubd80\ud130 \ub9c1\ud06c\ub97c \uc694\uccad\ud558\ub294 \ub4f1 \uc5ec\ub7ec \uc138\ubd80 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><b>\uc0ac\uc774\ud2b8 \uc18d\ub3c4\uc640 \ub85c\ub529 \uc2dc\uac04\uc744 \ud14c\uc2a4\ud2b8\ud558\uc138\uc694.<\/b> \uad6c\uae00 \uac80\uc0c9 \ub3c4\uad6c\ub294 \ubaa8\ubc14\uc77c\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uace0 \ub85c\ub529 \uc18d\ub3c4\uac00 \ube60\ub978 \uc0ac\uc774\ud2b8\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc774 \uc9c4\ub2e8\uc744 \uc704\ud574 <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">\uc0ac\uc774\ud2b8\ub97c \ud14c\uc2a4\ud2b8<\/a>\ud55c \ud6c4, \ud544\uc694\uc5d0 \ub530\ub77c <a href=\"https:\/\/moz.com\/learn\/seo\/page-speed\">\uc0ac\uc774\ud2b8 \uc18d\ub3c4\ub97c \ucd5c\uc801\ud654<\/a>\ud574 \ubcf4\uc138\uc694.<\/li>\n<\/ul>\n<p>\ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ucf58\ud150\uce20\ub294 \uad00\ub828\uc131\uc774 \ub192\uace0, \ub192\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba70, \uc7a0\uc7ac \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0ac \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \ubc0f \uac00\uc0c1 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-sales-funnel\/\">\uc7a0\uc7ac \uace0\uac1d\uc744 \ud37c\ub110\ub85c \uc774\ub3d9\uc2dc\ud0a4\ub294<\/a> \ucea0\ud398\uc778\uc740 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"5-slack\">5. Slack\uc744 \ud65c\uc6a9\ud574 \ud611\uc5c5 \uacfc\uc815 \uac1c\uc120\ud558\uae30<\/h2>\n<p>\uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ud1b5\ud558\uace0 \ud611\uc5c5\ud558\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud558\ub294 \ud300\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. Slack\uc740 \ud568\uaed8 \uc77c\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c, \uc989 \uc9c1\uc7a5 \ub0b4 \ub3d9\ub8cc\ub098 \uc8fc\uc694 \ud30c\ud2b8\ub108 \ubc0f \uace0\uac1d \ubaa8\ub450\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \ub610\ud55c Slack\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud611\uc5c5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc2e4\uc2dc\uac04, \ub300\uba74, \uc6d0\uaca9, \uad6c\uc870\uc801\uc774\uac70\ub098 \ube44\uad6c\uc870\uc801\uc778 \ubc29\uc2dd \ub4f1 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub2a5\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf Slack \ucc44\ub110 &#8211; \uc911\uc694\ud55c \uc815\ubcf4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc815\ub9ac\ud558\uace0 \uc5b8\uc81c\ub4e0\uc9c0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \ud5c8\ub4e4 &#8211; \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ud1b5\ud558\uc5ec \ubd88\ud544\uc694\ud55c \ud68c\uc758\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \uba54\uc2dc\uc9c0 \uc608\uc57d &#8211; \ud5a5\ud6c4 \ub0a0\uc9dc \ub610\ub294 \uc2dc\uac04\uc5d0 \uac8c\uc2dc\ud560 \uba54\uc2dc\uc9c0\ub97c \ubbf8\ub9ac \uc900\ube44\ud558\uc5ec \ucef4\ud4e8\ud130\uc5d0\uc11c \ub5a8\uc5b4\uc838 \uc788\uc744 \ub54c\ub3c4 \uc791\uc5c5\uc774 \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u25cf \uc6cc\ud06c\ud50c\ub85c\uc6b0 &#8211; \ub9e4\uc77c \uc218\ud589\ud558\ub294 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc77c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud070 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5, \uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305 \ub3c4\uad6c<\/h2>\n<p>\ucd5c\uadfc \ubc1c\ud45c\ub41c <a href=\"https:\/\/www.salesforce.com\/kr\/form\/pdf\/startup-smb-trend-report\/\" target=\"_blank\" rel=\"noopener\">\uc911\uc18c\uae30\uc5c5 \ud2b8\ub80c\ub4dc \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74 Salesforce\ub294 \uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305\ud300\uc758 92%\uac00 \uc774\ubbf8 CRM \ud234\uacfc \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5 \uc11c\ube44\uc2a4 \uc804\ubb38\uac00\uc758 64%\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc911\uc18c\uae30\uc5c5 \ub9c8\ucf00\ud305\ud300\uc758 80%\ub294 \uc774\ubbf8 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uc911\uc18c\uae30\uc5c5 \ub2f4\ub2f9\uc790\uc774\uc2e0\uac00\uc694? \ub9c8\ucf00\ud305 \ud234\uc744 \ucd5c\uc2e0 \ubc84\uc804\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uace0 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ubc1c\uad74\ud558\uc5ec \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uc6c0\uc744 \ubc1b\uc73c\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uc911\uc18c\uae30\uc5c5\ub4e4\uc740 \ub9ac\ub4dc \uc0dd\uc131, \uc804\ud658 \ub4f1\uc744 \uc704\ud574 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ud234\uc744 \ud65c\uc6a9\ud574\uc57c \ud560\uae4c\uc694? \uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 \ud55c\uc815\ub41c \uc608\uc0b0 \ubc94\uc704 \ub0b4\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 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