{"id":2488,"date":"2026-01-15T14:25:54","date_gmt":"2026-01-15T05:25:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2488"},"modified":"2026-01-29T10:29:45","modified_gmt":"2026-01-29T01:29:45","slug":"holiday-season-global-shopping-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/holiday-season-global-shopping-data\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4, \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uae00\ub85c\ubc8c \uc1fc\ud551 \ub370\uc774\ud130 \ubc1c\ud45c"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>2025\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uc628\ub77c\uc778 \ub9e4\ucd9c 1\uc870 2,900\uc5b5 \uae30\ub85d\u2026 AI \uac80\uc0c9\u00b7\uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \uc1fc\ud551 \ud655\uc0b0\uc73c\ub85c \uc5f0\ub9d0 \ub9e4\ucd9c \uc131\uc7a5 \uac00\uc18d<\/em><br><em>AI \uc5d0\uc774\uc804\ud2b8 \ub3c4\uc785 \uae30\uc5c5 \ub9e4\ucd9c \uc131\uc7a5\ub960 59% \ub192\uc544\u2026 \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \uc6b4\uc601 \ud6a8\uc728 \ub3d9\uc2dc \uac1c\uc120\uc73c\ub85c \uacbd\uc7c1 \uc6b0\uc704 \ud655\ubcf4<\/em><br><em>\uac00\uaca9 \uc0c1\uc2b9\uc5d0\ub3c4 \uacac\uc870\ud55c \uc18c\ube44 \ud68c\ubcf5\uc138 \uc774\uc5b4\uc838\u2026\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4, \ub9ac\ud14c\uc77c \uacbd\uc7c1\ub825\uc758 \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2026\ub144 1\uc6d4 15\uc77c(\ubaa9)<\/strong> \u2013 \uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 2025\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c(11\uc6d4 1\uc77c~12\uc6d4 31\uc77c) \ub3d9\uc548 \uc804 \uc138\uacc4 89\uac1c\uad6d, \uc57d 15\uc5b5 \uba85\uc758 \uc18c\ube44\uc790 \uc1fc\ud551 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uc5f0\uad6c \uc870\uc0ac \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc9c0\ub09c \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub300\ube44 7% \uc131\uc7a5\ud55c 1\uc870 2,900\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4. \ud3c9\uade0 \ud310\ub9e4 \uac00\uaca9\uc774 \uae00\ub85c\ubc8c \ubc0f \ubbf8\uad6d \uc2dc\uc7a5 \ubaa8\ub450\uc5d0\uc11c \uc804\ub144 \ub300\ube44 7% \uc0c1\uc2b9\ud588\uc74c\uc5d0\ub3c4, \uc8fc\ubb38\ub7c9\uc740 \uae00\ub85c\ubc8c 3%, \ubbf8\uad6d 1% \uc99d\uac00\ud574 \uc2dc\uc98c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc18c\ube44 \ucd94\uc774\ub294 \uacac\uace0\ud558\uac8c \uc720\uc9c0\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ud2b9\ud788 12\uc6d4 \ub9c8\uc9c0\ub9c9 2\uc8fc\uac04 \uae00\ub85c\ubc8c \ub9e4\ucd9c\uc740 \uc804\ub144 \ub300\ube44 12% \uc99d\uac00\ud558\uba70 \uc5f0\ub9d0 \uc1fc\ud551 \uc218\uc694\uac00 \ud6c4\ubc18\ubd80\uc5d0 \uc9d1\uc911\ub418\ub294 \uc591\uc0c1\uc744 \ubcf4\uc600\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uc131\uc7a5\uc744 \uacac\uc778\ud55c \ud575\uc2ec \uc694\uc778\uc73c\ub85c AI\uc640 AI \uc5d0\uc774\uc804\ud2b8 \uae30\uc220\uc758 \ud655\uc0b0\uc744 \uaf3d\uc558\ub2e4. \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c, AI \uae30\ubc18 \uc0c1\ud488 \ud0d0\uc0c9, \uace0\uac1d \uc751\ub300 \uc790\ub3d9\ud654 \ub4f1 AI \ubc0f AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc601\ud5a5\uc744 \ubc1b\uc740 \ub9e4\ucd9c \uaddc\ubaa8\ub294 2,620\uc5b5 \ub2ec\ub7ec\ub85c, \uc804\uccb4 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc758 \uc57d 20%\ub97c \ucc28\uc9c0\ud588\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub3c4\uc785\ud55c \uae30\uc5c5\ub4e4\uc740 \uc5ec\ud0c0 \uae30\uc5c5 \ub300\ube44 59% \ub192\uc740 \ub9e4\ucd9c \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\uc73c\uba70, \ud3c9\uade0 \ub9e4\ucd9c \uc131\uc7a5\ub960 \ub610\ud55c 6.2%\ub85c AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub3c4\uc785\ud558\uc9c0 \uc54a\uc740 \uae30\uc5c5(3.9%)\uc744 \ud06c\uac8c \uc0c1\ud68c\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0 \ub530\ub974\uba74 \uc1fc\ud551\uc744 \uc704\ud55c \ud0d0\uc0c9 \ub2e8\uacc4\uc5d0\uc11c\ub3c4 AI\uc758 \uc601\ud5a5\ub825\uc774 \ub69c\ub837\ud558\uac8c \ud655\ub300\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ucc57\uc9c0\ud53c\ud2f0(ChatGPT), \ud37c\ud50c\ub809\uc2dc\ud2f0(Perplexity) \ub4f1 AI \uac80\uc0c9 \ucc44\ub110\uc744 \ud1b5\ud55c \uc720\uc785 \ud2b8\ub798\ud53d\uc740 \uc804\ub144 \ub300\ube44 \ub450 \ubc30\uac00\ub7c9 \uc99d\uac00\ud588\uc73c\uba70, \ud574\ub2f9 \ucc44\ub110\uc744 \ud1b5\ud574 \uc720\uc785\ub41c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc804\ud658\uc728\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc720\uc785 \ub300\ube44 \uc57d 9\ubc30 \ub192\uc740 \uc218\uc900\uc744 \uae30\ub85d\ud588\ub2e4. \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c\ub3c4 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/what-are-ai-agents\/\">AI \uc5d0\uc774\uc804\ud2b8<\/a> \ud65c\uc6a9\uc774 \ud655\ub300\ub3fc, \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \ub3d9\uc548 AI \uae30\ubc18 \uace0\uac1d \uc11c\ube44\uc2a4 \uc774\uc6a9\ub7c9\uc774 \uc2dc\uc98c \uc2dc\uc791 \uc804 \ub300\ube44 126% \uc99d\uac00\ud588\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc678\uc5d0\ub3c4 \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \ud589\ub3d9 \uc804\ubc18\uc5d0\uc11c\ub3c4 \ubcc0\ud654\uac00 \uad00\ucc30\ub410\ub2e4. \ubc30\uc1a1 \uc8fc\uc18c \ubcc0\uacbd\uacfc \ubc18\ud488 \ucc98\ub9ac \ub4f1 \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34 \ucc98\ub9ac\ub7c9\uc740 \uc774\uc804 \ub450 \ub2ec \ub300\ube44 142% \uc99d\uac00\ud588\uc73c\uba70, \uac19\uc740 \uae30\uac04 \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uad6c\ub9e4\uc561 \uc911 14%\uc778 1,810\uc5b5 \ub2ec\ub7ec\uac00 \ubc18\ud488\uc73c\ub85c \uc9d1\uacc4\ub3fc \ubc18\ud488 \uaddc\ubaa8\ub294 \uc804\ub144 \ub300\ube44 10% \ub298\uc5c8\ub2e4. \ub610\ud55c \uc804\uccb4 \uc8fc\ubb38\uc758 \uc57d 20%\ub294 \uc628\ub77c\uc778 \uc8fc\ubb38 \ud6c4 \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \uc218\ub839\ud558\ub294 BOPIS(Buy Online, Pick Up In Store) \ubc29\uc2dd\uc73c\ub85c \uc774\ub904\uc84c\uc73c\uba70, \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\ub97c \uc55e\ub454 \ub9c8\uc9c0\ub9c9 5\uc77c\uac04\uc5d0\ub294 \ud574\ub2f9 \ube44\uc911\uc774 33%\uae4c\uc9c0 \uc0c1\uc2b9\ud588\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544 \ubc15\uc138\uc9c4 \ub300\ud45c\ub294 \u201c\uc774\ubc88 \ub370\uc774\ud130\ub294 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c &#8216;<a href=\"https:\/\/www.salesforce.com\/kr\/blog\/what-are-ai-agents\/\">AI \uc5d0\uc774\uc804\ud2b8<\/a>&#8216;\uac00 \ub2e8\uc21c\ud55c \uae30\uc220 \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4, \uae30\uc5c5\uc758 \uc131\ud328\ub97c \uac00\ub974\ub294 \uacb0\uc815\uc801\uc778 \u2018\uc131\uc7a5 \uc5d4\uc9c4\u2019\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc74c\uc744 \uc99d\uba85\ud558\uba70, AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub3c4\uc785\ud55c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 59% \ub192\uc740 \ub9e4\ucd9c \uc131\uc7a5\ub960\uc740 \uc774\uc81c \uc5d0\uc774\uc804\ud2f1(Agentic) \uc804\ub7b5\uc774 \uacbd\uc7c1 \uc6b0\uc704 \ud655\ubcf4\ub97c \uc704\ud55c \ud544\uc218 \ubd88\uac00\uacb0\ud55c \uc694\uc18c\uc784\uc744 \uc2dc\uc0ac\ud55c\ub2e4\u201d\ub77c\uba70 \u201c\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ub7ec\ud55c \uac70\ub300\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \uae30\uc5c5\uc774 \uc81c\ud488 \ud0d0\uc0c9\ubd80\ud130 \uad6c\ub9e4, \uc11c\ube44\uc2a4, \ubc18\ud488\uc5d0 \uc774\ub974\ub294 \uc804 \uc5ec\uc815\uc744 &#8216;AI \uc5d0\uc774\uc804\ud2b8&#8217;\ub85c \ub9e4\ub044\ub7fd\uac8c \uc5f0\uacb0\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uc804\ub840 \uc5c6\ub294 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc801\uadf9 \uc9c0\uc6d0\ud574 \ub098\uac08 \uac83\uc774\ub2e4&#8221;\ub77c\uace0 \uc5b8\uae09\ud588\ub2e4.<\/p>\n\n\n\n<p>\ud55c\ud3b8, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ucee4\uba38\uc2a4 \ubc0f \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0 \ud2b9\ud654\ub41c AI \uc5d0\uc774\uc804\ud2b8 \uc194\ub8e8\uc158 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4<\/a>(Agentforce Commerce)\u2019\uc640 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/retail\/artificial-intelligence\/\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ud3ec \ub9ac\ud14c\uc77c<\/a>(Agentforce for Retail)\u2019\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \uc2e4\uc2dc\uac04 \uace0\uac1d \ud589\ub3d9\uacfc \uc0c1\ud488\u00b7\uc7ac\uace0\u00b7\uc8fc\ubb38 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc1fc\ud551 \ud0d0\uc0c9\ubd80\ud130 \uad6c\ub9e4, \uace0\uac1d \ubb38\uc758 \uc751\ub300, \ubc18\ud488 \ucc98\ub9ac\uae4c\uc9c0 \ub9ac\ud14c\uc77c \uc804\ubc18\uc758 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 AI \uc5d0\uc774\uc804\ud2b8\ub97c \uad6c\ucd95\u00b7\uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub410\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ub97c \ud1b5\ud574 \uc720\ud1b5\u00b7\ub9ac\ud14c\uc77c \uae30\uc5c5\ub4e4\uc774 \ubcf5\uc7a1\ud55c \uc6b4\uc601 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uace0\ub3c4\ud654\ub41c \uace0\uac1d\uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAI \uc5d0\uc774\uc804\ud2b8 \ub3c4\uc785 \uae30\uc5c5, \ud640\ub9ac\ub370\uc774 \ub9e4\ucd9c \uc131\uc7a5\ub960 59% \ub192\uc544\u2026 2,620\uc5b5 \ub2ec\ub7ec \ub9e4\ucd9c \uacac\uc778\u201d<\/p>\n","protected":false},"author":805,"featured_media":2490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"11111111111111111","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[156],"coauthors":[8],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc138\uc77c\uc988\ud3ec\uc2a4, \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uae00\ub85c\ubc8c \uc1fc\ud551 \ub370\uc774\ud130 \ubc1c\ud45c - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc804 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content=\"\uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 2025\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc2dc\uc98c(11\uc6d4 1\uc77c~12\uc6d4 31\uc77c) \ub3d9\uc548 \uc804 \uc138\uacc4 89\uac1c\uad6d, \uc57d 15\uc5b5 \uba85\uc758 \uc18c\ube44\uc790 \uc1fc\ud551 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud55c \uc5f0\uad6c \uc870\uc0ac \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/holiday-season-global-shopping-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T05:25:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T01:29:45+00:00\" \/>\n<meta property=\"og:image\" 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