{"id":2494,"date":"2026-01-27T20:01:10","date_gmt":"2026-01-27T11:01:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2494"},"modified":"2026-01-27T20:01:11","modified_gmt":"2026-01-27T11:01:11","slug":"wef-2026-eva","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/wef-2026-eva\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4, WEF 2026\uc11c AI \ucee8\uc2dc\uc5b4\uc9c0 \uc571 \u2018EVA\u2019 \uacf5\uac1c"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360 \uae30\ubc18 AI \ucee8\uc2dc\uc5b4\uc9c0 \uc571 EVA \ucd5c\ucd08 \uacf5\uac1c, 3,000\uc5ec \uba85\uc758 \ucc38\uc11d\uc790 \uc77c\uc815 \uad00\ub9ac\u00b7\uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0<\/em><br><em>\ub2e8\uc21c \ucc57\ubd07 \ub118\uc5b4 \ucd94\ub860\ud558\uace0 \ud589\ub3d9\ud558\ub294 \u2018\uc5d0\uc774\uc804\ud2f1(Agentic)\u2019 \uae30\uc220\ub85c WEF\uc758 AX \uac00\uc18d\ud654<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2026\ub144 1\uc6d4 19\uc77c(\uc6d4)<\/strong> \u2013 \uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 56\ud68c \uc138\uacc4\uacbd\uc81c\ud3ec\ub7fc(WEF) \uc5f0\ucc28\ucd1d\ud68c\uc5d0\uc11c <a href=\"https:\/\/www.salesforce.com\/kr\/agentforce\/\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360<\/a> \uae30\ubc18\uc758 \ucee8\uc2dc\uc5b4\uc9c0 \uc571 \u2018EVA\u2019\ub97c \uacf5\uac1c\ud558\uba70, 3\ucc9c\uc5ec \uba85 \ucc38\uc11d\uc790\uc758 \uc77c\uc815 \uad00\ub9ac\uc640 \uc815\ubcf4 \ud0d0\uc0c9 \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud558\uace0 WEF\uc758 AX \uac00\uc18d\ud654\ub97c \uc9c0\uc6d0\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \uc5f0\ucc28\ucd1d\ud68c\ub294 1\uc6d4 19\uc77c\ubd80\ud130 23\uc77c\uae4c\uc9c0 \uc2a4\uc704\uc2a4 \ub2e4\ubcf4\uc2a4\uc5d0\uc11c \uac1c\ucd5c\ub418\uba70, WEF \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \ud070 \uaddc\ubaa8\ub85c \uc9c4\ud589\ub41c\ub2e4. \ud589\uc0ac \uae30\uac04 450\uc5ec \uac1c \uc138\uc158\uacfc \uc218\ucc9c \uac74\uc758 \ud68c\ub2f4, \ud2b9\ubcc4 \ud504\ub85c\uadf8\ub7a8\uc774 \uc608\uc815\ub418\uc5b4 \uc788\uc5b4 \ucc38\uc11d\uc790\ub4e4\uc758 \uac1c\ubcc4 \uc77c\uc815 \uad00\ub9ac\uc640 \uc815\ubcf4 \ud0d0\uc0c9 \uc5ec\uc815\uc774 \ub9e4\uc6b0 \ubcf5\uc7a1\ud574\uc9c8 \uac83\uc73c\ub85c \uc608\uce21\ub41c\ub2e4. \uc774\uc5d0 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 WEF\uac00 10\ub144 \uc774\uc0c1 \ucd95\uc801\ud55c \ub370\uc774\ud130\uc640 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc790\uccb4 AI \uc5d0\uc774\uc804\ud2b8 \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ucc38\uc11d\uc790 \uac1c\uac1c\uc778\uc5d0\uac8c \ucd5c\uc801\ud654\ub41c \ud3ec\ub7fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uacc4\ud68d\uc774\ub2e4.<\/p>\n\n\n\n<p>EVA\ub294 \uae30\uc874 \ucc57\ubd07\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4 \ucc38\uc11d\uc790\ub97c \ub300\uc2e0\ud574 \ucd94\ub860\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \ud310\ub2e8\ud558\uba70 \ud544\uc694\ud55c \ud589\ub3d9\uae4c\uc9c0 \uc218\ud589\ud560 \uc218 \uc788\ub294 AI \uc5d0\uc774\uc804\ud2b8 \uae30\ub2a5\uc744 \ud3ec\ud568\ud55c\ub2e4. \ud2b9\ud788 \ucc38\uc11d\uc790\uc758 \uad00\uc2ec\uc5d0 \ub9de\ucd98 \uc138\uc158 \ucd94\ucc9c, \uc591\uc790 \ud68c\ub2f4 \uc77c\uc815 \uc870\uc815, \uc2e4\uc2dc\uac04 \ube0c\ub9ac\ud551 \uc790\ub8cc \uc0dd\uc131 \ub4f1\uc758 \uae30\ub2a5\uc740 \ud604\uc7a5\uc5d0\uc11c \ucc38\uc11d\uc790\uac00 \uc9c1\uc811 \ucc98\ub9ac\ud574\uc57c \ud558\ub294 \uc5c5\ubb34 \ubd80\ub2f4\uc744 \uc904\uc774\ub294 \ud55c\ud3b8, \ud3ec\ub7fc \uac04 \ucc38\uc11d\uc790\uc758 \uc2e0\uc18d\ud558\uace0 \ud6a8\uc728\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uacfc \uc815\ubcf4 \ud0d0\uc0c9 \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n\n\n\n<p>\uc77c\uc815 \uad00\ub9ac \uae30\ub2a5\uc740 \ucc38\uc11d\uc790\uc758 \uc131\ud5a5\uacfc \ud2b9\uc131\uc5d0 \ub530\ub77c \ub9de\ucda4\ud615 \ud68c\ub2f4\uacfc \uc138\uc158\uc744 \ucd94\ucc9c\ud558\uace0, \uc77c\uc815 \uc608\uc57d\ubd80\ud130 \ubcc0\uacbd\u00b7\ucde8\uc18c\uae4c\uc9c0 \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud55c\ub2e4. \uc2e4\uc2dc\uac04 \ub124\ube44\uac8c\uc774\uc158 \uae30\ub2a5\uc740 \ud589\uc0ac\uc7a5 \uc815\ubcf4\uc640 \uc5f0\ub3d9\ub418\uc5b4 \ucc38\uc11d\uc790\uac00 \uc6d0\ud558\ub294 \uc7a5\uc18c\uc640 \uc815\ubcf4\ub97c \uc190\uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba70, \ud68c\uc758 \uc900\ube44 \uc9c0\uc6d0 \uae30\ub2a5\uc740 \ud68c\ub2f4\uacfc \uc138\uc158\uc758 \ubc30\uacbd \uc815\ubcf4\uc640 \ube0c\ub9ac\ud551 \uc790\ub8cc\ub97c \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud574 \ucc38\uc11d\uc790\uc758 \uc0ac\uc804 \uc900\ube44 \ubd80\ub2f4\uc744 \uc904\uc778\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c EVA\uc758 \ucd94\ub860\uacfc \ud589\ub3d9 \uae30\ub2a5\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \u2018\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360 \ud50c\ub7ab\ud3fc\u2019\uc744 \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud55c\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360 \ud50c\ub7ab\ud3fc\uc740 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/data\/\">\ub370\uc774\ud130 360<\/a>\u2019, \u2018\uc138\uc77c\uc988\ud3ec\uc2a4 \ud558\uc774\ud37c\uc2a4\ucf00\uc77c \ub370\uc774\ud130 \uc5d4\uc9c4\u2019, \u2018\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ub9c8\ucf00\ud305\u2019 \ub4f1\uc758 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc8fc\uc694 \uc81c\ud488\uacfc \uc5f0\ub3d9\ub418\uc5b4 \ucc38\uc11d\uc790\uc758 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ud604\uc7a5\uc5d0\uc11c \ud544\uc694\ud55c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub610\ud55c \ub370\uc774\ud130 360\uc5d0\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CRM\uc744 \uae30\ubc18\uc73c\ub85c 500\uc5ec \uac1c \uc774\uc0c1\uc758 \ub9de\ucda4\ud615 \uc624\ube0c\uc81d\ud2b8(\ub370\uc774\ud130 \ud56d\ubaa9)\uac00 \uc800\uc7a5\ub3fc \uc788\uc5b4, AI\uac00 \uc815\ubcf4\ub97c \uc790\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\uace0 \ube0c\ub9ac\ud551 \uc790\ub8cc\ub97c \uc2e0\uc18d\ud558\uac8c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4.<\/p>\n\n\n\n<p>EVA\ub294 \ud604\uc7a5 \uc9c0\uc6d0\uc744 \ub118\uc5b4 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/service\/\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \uc11c\ube44\uc2a4<\/a>\u2019\ub97c \ud1b5\ud574 \uc6f9\u00b7\ubaa8\ubc14\uc77c \uc634\ub2c8\ucc44\ub110 \uc9c0\uc6d0\uacfc \uace0\uac1d \uc9c0\uc6d0 \uad00\ub9ac \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba70, WEF\uc758 \uc624\ud508 \uc774\ub178\ubca0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc778 \uc5c5\ub9c1\ud06c(UpLink)\uc640\ub3c4 \uc5f0\ub3d9\ub41c\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub9de\ucda4\ud615 \uc774\ubca4\ud2b8 \ucd08\ub300, \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uad00\ub9ac, \ucee4\ubba4\ub2c8\ud2f0 \ucc38\uc5ec \ud655\ub300\ub97c \ub2f4\ub2f9\ud55c\ub2e4. \ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/mulesoft\/\">\ubbac\uc18c\ud504\ud2b8(MuleSoft)\u2019<\/a>\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AI CRM\uacfc \uc81c3\uc790 \uc2dc\uc2a4\ud15c(\uae08\uc735\u00b7\uc778\uc0ac\u00b7\uc5ec\ud589\u00b7\uc6b4\uc601 \ub4f1) \uac04\uc758 \uc548\uc804\ud55c \uc5f0\uacb0 \ubc0f \ud1b5\ud569\uc744 \uc9c0\uc6d0\ud558\uba70, \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc9c0\ub2a5\ud615 \ub370\uc774\ud130 \ubd84\uc11d \ud50c\ub7ab\ud3fc \u2018\ud0dc\ube14\ub85c(Tableau)\u2019\ub294 \ucc38\uc11d\uc790\uc758 \ucc38\uc5ec\ub3c4\uc640 \ud65c\ub3d9 \ub370\uc774\ud130\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c\uc758 \uc804\ud658\uc744 \ub2f4\ub2f9\ud55c\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ubc16\uc5d0\ub3c4 WEF\ub294 AI \uc911\uc2ec\uc758 \uc5d0\uc774\uc804\ud2f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988(Agentic Enterprise) \ubaa8\ub378\uacfc EVA\ub97c \uae30\ubc18\uc73c\ub85c \ud68c\uc6d0 \ub4f1\ub85d\uacfc \ucf00\uc774\uc2a4 \uad00\ub9ac \uc808\ucc28\ub97c \uac04\uc18c\ud654\ud558\ub294 \ub4f1 \ud589\uc0ac \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \ucc38\uc11d\uc790 \uacbd\ud5d8\uc744 \uace0\ub3c4\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub77c\uace0 \uc804\ud588\ub2e4.<\/p>\n\n\n\n<p>\ubd48\ub974\uac8c \ube0c\ub80c\ub370(B\u00f8rge Brende) WEF \ucd1d\uc7ac\ub294 \u201c\ud589\uc0ac \uc900\ube44 \uacfc\uc815\uc5d0\uc11c \uc784\uc9c1\uc6d0\ub4e4\uc758 \uc5c5\ubb34 \uc218\ud589\uc744 \uc9c0\uc6d0\ud558\uace0, \ucc38\uc11d\uc790\ub4e4\uc758 \uacbd\ud5d8\uc744 \ud55c\uce35 \uac15\ud654\ud558\uae30 \uc704\ud574 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub3c4\uc785\ud588\ub2e4\u201d\ub77c\uba70 \u201cEVA\ub97c \ud1b5\ud574 \ucc38\uc11d\uc790\ub4e4\uc740 \ub2e8\uc21c\ud788 \uc77c\uc815\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ucc28\uc6d0\uc744 \ub118\uc5b4 WEF(\uc138\uacc4\uacbd\uc81c\ud3ec\ub7fc)\uc774 \ucd95\uc801\ud55c \ubc29\ub300\ud55c \uc9c0\uc2dd\uc744 \uc190\uc548\uc5d0\uc11c \uc9c1\uc811 \uacbd\ud5d8 \ubc0f \ud65c\uc6a9\ud560 \uc218 \uc788\uc744 \uac83\u201d\uc774\ub77c\uace0 \uc5b8\uae09\ud588\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ud06c \ubca0\ub2c8\uc624\ud504(Marc Benioff) \uc138\uc77c\uc988\ud3ec\uc2a4 \ucc3d\uc5c5\uc790 \uacb8 \ucd5c\uace0\uacbd\uc601\uc790(CEO)\ub294 \u201c\uc5ed\ub300 \ucd5c\ub300 \uaddc\ubaa8\ub85c \uc9c4\ud589\ub418\ub294 \uc774\ubc88 \ub2e4\ubcf4\uc2a4 \ud3ec\ub7fc\uc5d0\uc11c \ubaa8\ub4e0 \ucc38\uc11d\uc790\uac00 AI \uc5d0\uc774\uc804\ud2b8\uc640 \ud611\uc5c5\ud558\ub294 \uac83\uc774 \uc5b4\ub5a4 \uc758\ubbf8\uc778\uc9c0 \uc9c1\uc811 \uacbd\ud5d8\uc744 \ud558\uac8c \ub420 \uac83\u201d\uc774\ub77c\uba70 \u201c\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360\uc5d0 \uae30\ubc18\ud55c EVA\ub294 \uae30\uc874\uc758 \ucc57\ubd07\uc744 \ub118\uc5b4, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub354\ub4e4\uc774 \ubcf4\ub2e4 \uc2e0\uc18d\ud558\uac8c \uc6c0\uc9c1\uc774\uace0, \ucca0\uc800\ud788 \uc900\ube44\ud558\uba70, \uc989\uac01\uc801\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 AI \ucee8\uc2dc\uc5b4\uc9c0 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uac83\uc774\uba70, \uc774\uac83\uc774 \ubc14\ub85c \uc2e4\uc81c\ub85c \uad6c\ud604\ub41c \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/agentforce\/agentic-enterprise\/\">\uc5d0\uc774\uc804\ud2f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988(Agentic Enterprise)<\/a>\u2019\uc758 \ubaa8\uc2b5\uc774\ub2e4\u201d\ub77c\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\uc5d0\uc774\uc804\ud2f1 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \ud1b5\ud574 \uae00\ub85c\ubc8c \ub9ac\ub354 \uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0\u201d <\/p>\n","protected":false},"author":805,"featured_media":2495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"12222222222222222","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[156],"coauthors":[8],"class_list":["post-2494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc138\uc77c\uc988\ud3ec\uc2a4, WEF 2026\uc11c AI \ucee8\uc2dc\uc5b4\uc9c0 \uc571 \u2018EVA\u2019 \uacf5\uac1c - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 56\ud68c \uc138\uacc4\uacbd\uc81c\ud3ec\ub7fc(WEF) \uc5f0\ucc28\ucd1d\ud68c\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 360 \uae30\ubc18\uc758 \ucee8\uc2dc\uc5b4\uc9c0 \uc571 \u2018EVA\u2019\ub97c \uacf5\uac1c\ud558\uba70, 3\ucc9c\uc5ec \uba85 \ucc38\uc11d\uc790\uc758 \uc77c\uc815 \uad00\ub9ac\uc640 \uc815\ubcf4 \ud0d0\uc0c9 \uc5ec\uc815\uc744 \ucd5c\uc801\ud654\ud558\uace0 WEF\uc758 AX \uac00\uc18d\ud654\ub97c \uc9c0\uc6d0\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/wef-2026-eva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc138\uc77c\uc988\ud3ec\uc2a4, WEF 2026\uc11c AI \ucee8\uc2dc\uc5b4\uc9c0 \uc571 \u2018EVA\u2019 \uacf5\uac1c\" \/>\n<meta property=\"og:description\" content=\"\uc804 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