{"id":252,"date":"2024-11-07T20:13:00","date_gmt":"2025-11-12T20:13:03","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=252"},"modified":"2025-11-27T12:55:29","modified_gmt":"2025-11-27T03:55:29","slug":"first-party-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/first-party-data\/","title":{"rendered":"\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ud65c\uc6a9 \uac00\uc774\ub4dc: \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \ub370\uc774\ud130 \uc5c6\uc774 \ub9c8\ucf00\ud305\uc5d0 \uc131\uacf5\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

\uc11c\ub4dc\ud30c\ud2f0(Third-party) \ucfe0\ud0a4\ub294 \uc774\uc81c \uc0ac\ub77c\uc9c0\uace0, \ud37c\uc2a4\ud2b8\ud30c\ud2f0(First-Party) \ub370\uc774\ud130\uc758 \uc2dc\ub300\uac00 \uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \uc2dc\ub300\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ub9c8\ucf00\ud305\uc5d0 \uc65c \uc911\uc694\ud55c\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694. \uc790\uc0ac \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucc3e\uace0 \uace0\uac1d \ucc38\uc5ec\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ub178\ud558\uc6b0\ub97c \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud558\uc138\uc694.<\/h2>\n

\uc11c\ub4dc\ud30c\ud2f0(Third-party) \ub370\uc774\ud130\uc758 \uc2dc\ub300\uac00 \ub05d\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud37c\uc2a4\ud2b8\ud30c\ud2f0(First-party) \ub370\uc774\ud130\ub294 \uc601\uc6d0\ud569\ub2c8\ub2e4. \uac01\uc885 \ubc95\uaddc\uc640 \uaddc\uc81c, \uadf8\ub9ac\uace0 \ub370\uc774\ud130\uc5d0 \ubbfc\uac10\ud55c \uace0\uac1d\uc758 \uc99d\uac00\ub85c \uc778\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ub354 \uc774\uc0c1 \uc8fc\uc694 \ub370\uc774\ud130 \uc18c\uc2a4\ub85c\uc11c \ud65c\uc6a9\ub418\uc9c0 \ubabb\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ub354 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc29\ubc95\uc744 \ucc3e\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\ub300 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc788\uc5b4 \uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uc81c\uacf5\ud55c \uc790\uc0ac \ub370\uc774\ud130 \uc18c\uc2a4\ub294 \ub354\uc6b1 \uc911\uc694\ud574\uc9c4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\ub2e4\ub294 \uac83\uc740 \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uac00 \uace7 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\uc5d0\uc11c \ub098\uc628\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud560 \uac83\uc774\ub77c\ub294 \ubbff\uc74c\uc774 \ud544\uc694\ud588\uae30 \ub54c\ubb38\uc5d0, \uc2e0\ub8b0\ub294 \ud56d\uc0c1 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0\uc758 \uc9c0\uc18d\uc801\uc778 \ubcc0\ud654\ub97c \uace0\ub824\ud560 \ub54c, \uc2e0\ub8b0 \uad6c\ucd95\uc740 \ud604\uc7ac \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc2e0\ub8b0\uac00 \uc5c6\ub2e4\uba74 \uc544\ubb34\ub9ac \uc804\ub7b5\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ub3c4 \ud754\ub4e4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0, \uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0 \uc815\uc758\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uae30\uc5c5 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc9c1\uc811 \uc218\uc9d1\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uad6c\ub9e4 \ub370\uc774\ud130, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ud589\ub3d9, \uace0\uac1d \uc11c\ube44\uc2a4 \uc0c1\ub2f4\uc6d0\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \uc774\ub984, IP, \uc774\uba54\uc77c \uc8fc\uc18c\uc640 \uac19\uc740 \uae30\ubcf8 \uc815\ubcf4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4 \ub0b4\uc5ed, \uc778\uad6c \ud1b5\uacc4, \uc6f9\uc0ac\uc774\ud2b8 \ud65c\ub3d9, \uc571 \ub370\uc774\ud130 \ub4f1\uacfc \uac19\uc740 \ubcf4\ub2e4 \uc138\ubd84\ud654\ub41c \ub370\uc774\ud130\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc2dc\uc2a4\ud15c\uacfc \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 \uc774 \ubaa8\ub4e0 \uac83\uc774 \ucf58\ud150\uce20\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc0ac\uc6a9\uc790\ub97c \ub530\ub77c\uac00\uc11c \uadf8\ub4e4\uc774 \uadf8\uacf3\uc5d0\uc11c \ud558\ub294 \uc77c\uc744 \uae30\ub85d\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucd1d \ub370\uc774\ud130\uac00 \uc904\uc5b4\ub4e0\ub2e4\ub294 \uc758\ubbf8\uc774\uae30\ub3c4 \ud558\uc9c0\ub9cc, \uad00\ub828\uc131 \ub192\uc740 \ub370\uc774\ud130\ub97c \ub354 \ub9ce\uc774 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0\uac00 \ub2e4\ub978 \ucf58\ud150\uce20\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0\ubcf4\ub2e4 \ud56d\uc0c1 \ub354 \uc911\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \u2018\ucfe0\ud0a4 \ub370\uc774\ud130 \uc5c6\ub294 \uc2dc\ub300\u2019\uc5d0 \ub9c8\ucf00\ud130\uac00 \uc55e\uc73c\ub85c \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \ub124 \uac00\uc9c0 \uc0ac\ud56d\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

1. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc801\uc751\ud560 \uc218 \uc788\ub294 \ubb38\ud654\uc640 \uc778\ud504\ub77c \uad6c\ucd95\ud558\uae30<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc9d1\uc911\ud558\ub3c4\ub85d \uc801\uc751\ud558\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \uc11c\ub4dc\ud30c\ud2f0\uc5d0\uc11c \ud37c\uc2a4\ud2b8\ud30c\ud2f0\ub85c\uc758 \uc2a4\uc704\uce58\ub97c \uc804\ud658\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4. \uc608\uc2dc\ub97c \ud1b5\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \uc815\ub9ac\ud558\uace0 \ubaa8\ub4e0 \ud37c\ub110 \ub2e8\uacc4\uc5d0\uc11c \uc2e4\ud589\uc5d0 \uc62e\uae30\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac00\uc0c1\uc758 \ud68c\uc0ac TechBat\ub294 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uc194\ub8e8\uc158\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4. TechBat\ub294 \uc790\uc0ac \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud574 \uc124\uacc4\ub41c \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \ub3c4\uad6c\ub97c \ud64d\ubcf4\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5bb\uac8c \uc2dc\uc791\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\ub370\uc774\ud130 \uc900\ube44: <\/b>\uc6f9, \uad11\uace0, \ub9c8\ucf00\ud305 \ubc0f \ubaa8\ub4e0 CRM \ub370\uc774\ud130\uc5d0\uc11c \uc790\uc0ac \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ud1b5\ud569\ud574 \uace0\uac1d\uacfc \uc5f0\ub77d\ucc98\uc5d0 \ub300\ud55c \ubaa8\uc544\ubcf4\uae30\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \ubd84\uc11d:<\/b> TechBat \ub9c8\ucf00\ud305\ud300\uc740 \uc774\ub7ec\ud55c \uc790\uc0ac \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 AI \uae30\uc220\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uae30\uc5c5\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5, \uc6e8\ube44\ub098 \ucc38\uc5ec, \uc9c0\ub09c 1\ub144\uac04 AI \uae30\ub2a5\uc5d0 \ub300\ud574 \ubb38\uc758\ud55c \uace0\uac1d \ub4f1\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad00\uc2ec \uc788\ub294 \uc5ec\ub7ec \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uad6c\ub9e4 \uac00\ub2a5\uc131 \uc810\uc218\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\ubd84\ud654: <\/b>TechBat\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uadf8\ub8f9\uc73c\ub85c \ubd84\ub958\ud569\ub2c8\ub2e4: AI \ub9c8\ub2c8\uc544(AI \ucf58\ud150\uce20\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud55c \uae30\uc5c5), \ud6a8\uc728\uc131 \ucd94\uad6c\uc790(\uc0dd\uc0b0\uc131 \uc194\ub8e8\uc158\uc744 \uac80\uc0c9\ud55c \uae30\uc5c5), ‘\ubc30\ud2b8\ud5e4\ub4dc'(TechBat \ud50c\ub7ab\ud3fc\uc744 \uc790\uc8fc \uc0ac\uc6a9\ud558\uac70\ub098 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud68c\uc6d0\uc778 \uae30\uc874 \uace0\uac1d).<\/p>\n

\uc804\ub7b5 \uac1c\ubc1c: <\/b>\ub9c8\ucf00\ud305\ud300\uc740 \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud574 \uad00\ucc30\ub41c \uace0\uac1d \uad00\uc2ec\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\uccb4\uc801\uc778 \ucea0\ud398\uc778 \uba54\uc2dc\uc9c0\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4. AI \ub9c8\ub2c8\uc544\uc5d0\uac8c\ub294 AI \uae30\ubc18 \ud234\uc758 \uac00\uc7a5 \uc0c8\ub86d\uace0 \ud765\ubbf8\ub85c\uc6b4 \ucd5c\uc2e0 \uae30\ub2a5\uc744 \uac15\uc870\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c, \ud6a8\uc728\uc131 \ucd94\uad6c\uc790\uc5d0\uac8c\ub294 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uacfc \uc2dc\uac04 \uc808\uc57d\uc744 \uac15\uc870\ud558\ub294 \ucf58\ud150\uce20\ub97c, \ubc30\ud2b8\ud5e4\ub4dc\uc5d0\uac8c\ub294 \uac1c\uc778\ud654\ub41c \uc5c5\uadf8\ub808\uc774\ub4dc \uc81c\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ud65c\uc131\ud654:<\/b> \uc774 \ubaa8\ub4e0 \uac83\uc744 \uc2e4\ud589\uc5d0 \uc62e\uae30\uae30 \uc704\ud574 TechBat\uc740 Marketing Cloud Engagement \ub610\ub294 Account Engagement\uc640 \ud074\ub77c\uc6b0\ub4dc \uad11\uace0 \uc194\ub8e8\uc158\uacfc \uac19\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0 \ucc44\ub110\uc774\ub098 \uc790\uc0ac \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \ub610\ud55c \uad00\ub828 \ub300\ud654 \uc8fc\uc81c\ub098 \ud0c0\uac9f\ud305\ub41c \ud6c4\uc18d \uc870\uce58\ub97c \uc704\ud55c \uc774\uba54\uc77c \ud15c\ud50c\ub9bf\uc774 \ud3ec\ud568\ub41c \uc54c\ub9bc\uc744 \uc2ac\ub799(Slack)\uc5d0\uc11c \ub2f4\ub2f9\uc790\ub4e4\uc5d0\uac8c \ubc1c\uc1a1\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 B2C \uae30\uc5c5\uc774\ub77c\uba74 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uc774 \ub3d9\uc601\uc0c1\uc744 \ud1b5\ud574 \uac00\uc0c1\uc758 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\uc778 Northern Trail Outfitters\uac00 \uc790\uc0ac \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ucea0\ud398\uc778 \uacc4\ud68d, \uc7a0\uc7ac\uace0\uac1d \uad6c\ucd95, \uc7a0\uc7ac\uace0\uac1d \ud65c\uc131\ud654\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubd05\uc2dc\ub2e4.<\/p>\n

2. \ud6a8\uacfc\uc801\uc778 \ud234\uacfc \uc804\ub7b5\uc744 \ucc3e\uace0, \ud6a8\uacfc \uc5c6\ub294 \uc624\ub798\ub41c \ubc29\ubc95\uc740 \uc0ac\uc6a9\uc744 \uc911\ub2e8\ud558\uc138\uc694.<\/h2>\n

\ub9de\ucda4\ud654 \uc804\ub7b5\uc774 \uc77c\ubc18\uc801\uc778 \uc804\ub7b5\uc5d0 \ud56d\uc0c1 \uc2b9\ub9ac\ud55c\ub2e4\ub294 \uc810\uc744 \uba85\uc2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ucfe0\ud0a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c0\ub294 \ubbf8\ub798\uc5d0\uc11c, \uc774\ub7ec\ud55c \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc740 \ub354 \uc774\uc0c1 \uae30\uc874\uc758 \ud615\ud0dc\ub85c\ub294 \uc2e4\ud589\ud560 \uc218 \uc5c6\ub294 ‘\ud544\uc218\uc801\uc778’ \uad11\uace0 \uad00\ud589\uc744 \ub2ec\uc131\ud558\uac70\ub098 \ub300\uccb4\ud560 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c\uc740 \ub354 \uc774\uc0c1 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \ucfe0\ud0a4\ub97c \uc0ac\uc6a9\ud558\uc9c0 \ubabb\ud558\uac8c \ub418\uc5c8\uc744 \ub54c \ub2e4\ub974\uac8c \uc791\ub3d9\ud558\uac70\ub098 \uc804\ud600 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uc9c0 \ubabb\ud558\uac8c \ub420 \uc911\uc694\ud55c \uad11\uace0 \ud234\uc758 \uba87 \uac00\uc9c0 \uc608\uc2dc\uc785\ub2c8\ub2e4:<\/p>\n

\ub9ac\ud0c0\uac9f\ud305: <\/b>\uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc5c6\uc73c\uba74 \uace0\uac1d\uc774 \ub2e4\ub978 \uacf3\uc5d0\uc11c \uc218\ud589\ud55c \uc791\uc5c5\uc774\ub098 \uac80\uc0c9 \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uace0\uac1d \ubaa8\ub974\uac8c \uace0\uac1d\uc758 \ubaa8\ub4e0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud130\ub294 \uace0\uac1d\uc774 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\ub9cc\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4(\uc774\ub807\uac8c \ub9d0\ud558\uba74 \uc9c4\uc791\uc5d0 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\ub97c \uc5c6\uc560\uc57c \ud588\uaca0\uc8e0?).<\/p>\n

\uad50\ucc28 \ub3c4\uba54\uc778 \ucd94\uc801: <\/b>\uc5ec\ub7ec \ub3c4\uba54\uc778 \ub610\ub294 \ud558\uc704 \ub3c4\uba54\uc778\uc5d0\uc11c \ubc29\ubb38\uc790 \ud589\ub3d9\uc744 \ucd94\uc801\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub358 \uad50\ucc28 \ub3c4\uba54\uc778 \ucd94\uc801\uc740 \uac70\uc758 \uc804\uc801\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud588\uc9c0\ub9cc, \uc774\uc81c\ub294 \ub354 \uc774\uc0c1 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba40\ud2f0 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uce21\uc815: <\/b>\uba40\ud2f0 \ud130\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc5ec\uc804\ud788 \uc874\uc7ac\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\uc804\ubcf4\ub2e4 \uace0\uac1d \uc2e0\ub8b0\uac00 \ub9ce\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uc9c1\uc811 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uac70\ub098 \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uc758 \ub514\uc9c0\ud138 \ud754\uc801\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 TechBat\uc640 \uac19\uc740 \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \uc774\ub7ec\ud55c \ud234\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\uc774\uba54\uc77c \ucea0\ud398\uc778: <\/b>\uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud558\uace0, \uc774\uc804 TechBat\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 \uc9c1\uc811\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \ub098\uc628 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0, \uc9c4\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc774\ub098 \uc11c\ub4dc\ud30c\ud2f0 \uac10\uac00\uc0c1\uac01\uc73c\ub85c \uc778\ud574 \uc190\uc0c1\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucf58\ud150\uce20 \ub9c8\ucf00\ud305:<\/b> TechBat\ub294 \uac01 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ucd98 \ucf00\uc774\uc2a4 \uc2a4\ud130\ub514, \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c, \uc5f0\uad6c \ubcf4\uace0\uc11c\ub97c \uac8c\uc2dc\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub274\uc2a4\ub808\ud130, SNS, \uc6f9\uc0ac\uc774\ud2b8 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \uc774\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n

\uc11c\ubc84 \uac04 \uc774\ubca4\ud2b8 \ucd94\uc801:<\/b> \ud53d\uc140 \uae30\ubc18 \ucd94\uc801\uc744 \uba54\ud0c0\uc758 \uc804\ud658 API\uc640 \uac19\uc740 \uc11c\ubc84 \uac04 \uc194\ub8e8\uc158\uc73c\ub85c \ub300\uccb4\ud55c TechBat\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uace0, \uc804\ud658\uc744 \ucd94\uc801\ud558\uace0, \ub9ac\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

3. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc544\ub294 \uac83\uacfc \ub370\uc774\ud130\ub97c \uc62c\ubc14\ub974\uac8c \ucc98\ub9ac\ud558\ub294 \uac83\uc740 \ubcc4\uac1c\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \uacbd\uacc4\uc120\uc744 \uc874\uc911\ud558\uba74\uc11c \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub530\ub77c\uc57c \ud560 \uba87 \uac00\uc9c0 \uae30\ubcf8 \ub2e8\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\uace0, \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\uba70, \ub204\uad6c\uc640 \uacf5\uc720\ub418\ub294\uc9c0 \uc54c\ub824\uc8fc\uc138\uc694.<\/p>\n

2. \uac04\ud3b8\ud55c \uc635\ud2b8\uc778(Opt-in)\uacfc \uc635\ud2b8\uc544\uc6c3(Opt-out) \uba54\ucee4\ub2c8\uc998\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n

3. \uac15\ub825\ud55c \ubcf4\uc548 \uc870\uce58\ub85c \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\uc138\uc694. \uac15\ub825\ud55c \ubcf4\uc548 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd94\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc73c\uba70, \uace0\uac1d\uc774 \uc774\ub97c \uc54c \uc218 \uc788\ub3c4\ub85d \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

4. \uba85\ud655\ud55c \uac00\uce58 \uad50\ud658\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130\ub97c \uc18c\uc911\ud788 \uc5ec\uae34\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uc138\uc694. \uacf5\uc9dc\ub85c \ubb34\uc5b8\uac00\ub97c \uc694\uad6c\ud558\uc9c0 \ub9c8\uc138\uc694. \uac1c\uc778\ud654\ub41c \ud560\uc778 \ubc0f \ud61c\ud0dd, \ub3c5\uc810 \uc561\uc138\uc2a4, \ub85c\uc5f4\ud2f0 \ub610\ub294 \ubcf4\uc0c1 \ud504\ub85c\uadf8\ub7a8, \uc870\uae30 \uc561\uc138\uc2a4 \uae30\ud68c \ub4f1 \uace0\uac1d\uc758 \uc2e0\ub8b0\uc5d0 \ubcf4\ub2f5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uc218\ud788 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

5. \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uace0, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uacfc \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc8fc\uc18c \uc9c0\uc815 \uae30\ub2a5\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc138\uc694. \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc758 \uc8fc\uc694 \ud615\ud0dc\ub294 \uc774\uba54\uc77c \uc8fc\uc18c, \uc804\ud654\ubc88\ud638, \uc774\ub984, \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 ID, OTT ID \ub4f1\uc785\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ucc45\uc784\uc774\ub77c\ub294 \ub3d9\uc804\uc758 \uc591\uba74\uc774 \uc774\ub807\uac8c \ucc98\ub9ac\ub418\uc5c8\ub2e4\uba74, \ucd5c\uc801\ud654 \uce21\uba74\uc5d0\uc11c\ub294 \uc5b4\ub5a8\uae4c\uc694? \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ub2e4\uc591\ud55c \uc774\uc6a9 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/p>\n

\uc5f0\uacb0\ub41c \ub9ac\ub4dc \uad00\ub9ac\ub97c \ud1b5\ud574 \ub9ac\ub4dc \uc804\ud658\uc728\uc744 \uc99d\ub300\ud558\uc138\uc694.<\/h2>\n

\ub514\uc9c0\ud138 \ucc38\uc5ec \ud589\ub3d9, \uc778\uad6c \ud1b5\uacc4 \ub370\uc774\ud130 \ub4f1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ucd09\uc9c4\ud558\uba70 \uac1c\uc778\ud654\ub41c \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud1b5\ud569\ub41c \ud589\ub3d9 \uc2e0\ud638, \uad6c\ub9e4 \ub370\uc774\ud130, \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc778\uc0ac\uc774\ud2b8 \ubc0f \uae30\ud0c0 \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uce58\uac00 \ub192\uc740 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc0dd\uc131\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \ubcf4\ub2e4 \uc138\ubd84\ud654\ub41c \uc138\uadf8\uba3c\ud2b8\ub97c \uc704\ud574 ‘\uad6c\ub9e4 \uc131\ud5a5’ \uc810\uc218\ub97c \ud3c9\uac00\ud55c \ub2e4\uc74c, \uad11\uace0 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc138\uadf8\uba3c\ud2b8\ub97c \ud65c\uc131\ud654\ud558\uc138\uc694.<\/p>\n

\ub9de\ucda4\ud615 \uad11\uace0\uc640 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. ‘\uc815\ubcf4 \uc694\uccad’ \ucf5c\ud22c\uc561\uc158(CTA)\uc744 \ud1b5\ud574 \uc9c0\uc2dd\uc744 \uc313\uc744 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad11\uace0 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \uc138\uadf8\uba3c\ud2b8\/\ud65c\uc131\ud654 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec ROI\ub97c \ucd94\uc801\ud558\uace0 \ud5a5\ud6c4 \uad11\uace0 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc81c\uacf5 \ud56d\ubaa9\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uc138\uc694.<\/h2>\n

\ud6cc\ub96d\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774\uc804 \ubc29\ubb38 \ub610\ub294 \uad6c\ub9e4 \ub370\uc774\ud130, \uc778\uad6c \ud1b5\uacc4, \uacfc\uac70 \ub9c8\ucf00\ud305 \ucc38\uc5ec \ubc0f \ucc38\uc5ec \uc810\uc218\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uce58\uac00 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud544\uc694\uc5d0 \ub530\ub77c \uc720\uc0ac \uc138\uadf8\uba3c\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uacfc \uac00\uc7a5 \uc720\uc0ac\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uac70\ub098, \ud55c \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uae30\uc874 \uace0\uac1d\uacfc \ub2e4\ub978 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uacfc\uc758 \uc0c1\uad00\uad00\uacc4\uac00 \ub192\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \ub3c4\ub2ec \ubc94\uc704\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4 Data Cloud\uc5d0\uc11c \uc9c1\uc811 \uad6c\uae00, \uba54\ud0c0 \ub610\ub294 \uc544\ub9c8\uc874\uacfc \uac19\uc740 \uad11\uace0 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc138\uadf8\uba3c\ud2b8\ub97c \ud65c\uc131\ud654\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uad11\uace0\ub85c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \uc774\uc6a9\ud558\uba74 Data Cloud\uc640 Marketing Cloud Personalization\uc744 \uacb0\ud569\ud558\uc5ec \ud6c4\uc18d \ubc29\ubb38\uc5d0 \ub300\ud55c \uc6f9\uc0ac\uc774\ud2b8 \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/p>\n

\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ud1b5\ud574 \uc804\ud658\ub2f9 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uc138\uc694.<\/h2>\n

\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \ub300\uc2e0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \uc5b4\ub5a4 \ub610 \ub2e4\ub978 \ud070 \uc7a5\uc810\uc774 \uc788\uc744\uae4c\uc694? \uace0\uae09 \ucea0\ud398\uc778 \uacc4\ud68d, AI \uae30\ubc18 \uc7a0\uc7ac \uace0\uac1d \uad6c\ucd95, \uad11\uace0 \ud65c\uc131\ud654\ub97c \ud1b5\ud574 \uc608\uc0b0\uc744 \ub298\ub9ac\uc9c0 \uc54a\uace0\ub3c4 \uc6b0\uc218 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uace0\uac1d\uc744 \ub354 \ub9ce\uc774 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4 Data Cloud\uc5d0\uc11c\ub294 \uc138\uadf8\uba3c\ud2b8 \uc778\ud154\ub9ac\uc804\uc2a4(Segment Intelligence)\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacfc\uac70 \ubc0f \ud604\uc7ac \uad11\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac00\uc7a5 \uc2e4\uc801\uc774 \uc88b\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0 \ud5a5\ud6c4 \ud65c\uc131\ud654\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc73c\uc138\uc694. \uad6c\uae00, \uc544\ub9c8\uc874\uacfc \uac19\uc740 \uad11\uace0 \ud30c\ud2b8\ub108\ub85c\ubd80\ud130 \ub2e4\uc2dc \uc120\ud638\ub3c4, \uc778\uad6c \ud1b5\uacc4 \ubc0f \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc \ub370\uc774\ud130\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 ROAS\ub97c \uac1c\uc120\ud558\uace0 \ud5a5\ud6c4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c AI \uae30\ubc18 \uc138\uadf8\uba3c\ud2b8 \uc0dd\uc131\uc744 \uc0ac\uc6a9\ud574 \ud64d\ubcf4\ud560 \uac00\uce58\uac00 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\uc0ac \ubaa8\ub378\ub9c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc720\uc0ac\ud55c \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc138\uc694.<\/h2>\n

\uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uace0, \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc6d0\ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud65c\uc131\ud654\ud558\uc5ec \uadf8 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uad11\uace0\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uad11\uace0 \ud30c\ud2b8\ub108\ub85c\ubd80\ud130 \uc138\uadf8\uba3c\ud2b8 \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc9c1\uc811 \uc218\uc9d1\ud558\uc5ec \uace0\uac1d \uc120\ud638\ub3c4 \ubc0f \uc778\uad6c \ud1b5\uacc4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uac1c\uc778 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc744 \uac15\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0 \uc720\ub9ac\ud55c \uace0\uc9c0\ub97c \uc120\uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc704\uc758 \uc138 \uac00\uc9c0 \uc0ac\ub840\ub294 \uac00\uce58\uac00 \ub192\uc740 \uc77c\ubc18\uc801\uc778 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uc774\uc6a9 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 TechBat\uc640 \uac19\uc740 \ud68c\uc0ac\uac00 \uc790\uc0ac \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \ub54c\ub294 \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/p>\n

\u25cf \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uacc4\ud68d \ub2e8\uacc4\uc5d0\uc11c \uc218\uc9d1\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud574 \ucf58\ud150\uce20, \ub9e4\uccb4, \ucc44\ub110 \ubc0f \ub9c8\ucf00\ud305 \uad6c\uc870 \uc124\uacc4\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \uae30\uc220\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 AI \uae30\ub2a5\uc744 \ud1b5\ud574 \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uace0, \uc720\uc0ac \uc7a0\uc7ac\uace0\uac1d\uc744 \uad6c\ucd95\ud558\uace0, \uc810\uc218 \ubaa8\ub378\uc744 \ud1b5\ud574 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uace0, Data Cloud \uc138\uadf8\uba3c\ud2b8 \uc778\ud154\ub9ac\uc804\uc2a4 \uc124\uc815\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc138\uadf8\uba3c\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\u25cf \uace0\uac1d\uc758 \uc120\ud638\ub3c4\uc640 \uace0\uac1d \ud589\ub3d9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\uba54\uc77c, \ucc44\ud305\uc744 \ud1b5\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uac19\uc774 \uba54\uc2dc\uc9d5\uacfc \uad11\uace0 \ub9e4\uccb4 \uc0ac\uc6a9 \uc21c\uc11c\ub97c \uc9c0\uc815\ud574 \uc804\ud658\uc728\uacfc \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc6d0\ud558\ub294 \uc2dc\uac04 \ub0b4\uc5d0 \uc6d0\ud558\ub294 \uace0\uac1d \ucc38\uc5ec\uac00 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uad00\ub828 \ud0c0\uac9f\ud305 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u25cf \uc7a0\uc7ac \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc774\uc6a9\ud574 \ud0c0\uac9f\ud305 \uc774\uba54\uc77c, \ub9c1\ud06c\ub4dc\uc778 \uad11\uace0, \uace0\uac1d \uad00\uc2ec\uc0ac\uc5d0 \ub530\ub978 \uc801\uc808\ud55c \ucf58\ud150\uce20 \uce74\ud14c\uace0\ub9ac\ub97c \uac15\uc870\ud558\ub294 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc804\ub2ec\ud569\ub2c8\ub2e4. AI\uc758 \uae30\uc220\uc801 \uce21\uba74\uc5d0 \ub354 \uad00\uc2ec\uc774 \uc788\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0\ub294 \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0, \ud6a8\uc728\uc131\uc5d0\ub9cc \uad00\uc2ec\uc774 \uc788\uace0 \uadf8 \uacfc\uc815\uc5d0\ub294 \ubcc4\ub85c \uc2e0\uacbd \uc4f0\uc9c0 \uc54a\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0\ub294 \ubcc4\ub3c4\uc758 \ucf58\ud150\uce20\ub97c \uac01\uac01 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\u25cf TechBat\ub294 \uc774\uba54\uc77c \ucea0\ud398\uc778\uacfc \uac19\uc740 \uc9c0\uc6d0 \ucc44\ub110\uc5d0\uc11c\ub3c4 \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc758 \ub354\uc6b1 \ub3d9\uc801\uc778 \uac1c\uc778\ud654\ub97c \uc704\ud574 \ucd94\uac00\uc801\uc778 \uc18d\uc131 \uae30\uc900\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. \ub610\ud55c \uac01 \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc5d0 \uc81c\uc678 \uaddc\uce59\uc744 \ud3ec\ud568\uc2dc\ucf1c \uc804\ud658\ub41c \uc0ac\uc6a9\uc790\uac00 \ub354 \uc774\uc0c1 \ud574\ub2f9 \ucea0\ud398\uc778\uc758 \ud0c0\uac9f\ud305 \ub300\uc0c1\uc774 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\u25cf \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1\uc744 \ud1b5\ud574 \ucea0\ud398\uc778 \uc790\uccb4\uc5d0\uc11c \uc0dd\uc131\ub41c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \ub354 \ub9ce\uc774 \uc720\uc785\ub428\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc18\ubcf5\ud558\uace0 \uc138\ubd80\uc801\uc73c\ub85c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n

4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uac00 \uc0dd\uc131\ud615 AI\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \uc774\ud574\ud558\uae30<\/h2>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc0dd\uc131\ud615 AI \uc635\uc158\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \uc0dd\uc131\ud615 \ucf58\ud150\uce20\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uc774\ubbf8 \uace0\uac1d\uc774 \uc6d0\ud55c\ub2e4\uace0 \ub9d0\ud55c \ucf58\ud150\uce20\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub9cc\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc601\uc5c5, \uc11c\ube44\uc2a4 \ub610\ub294 \uacc4\uc815 \ub370\uc774\ud130 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub531 \ub9de\ub294 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ubc84\uc804\uc744 \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

TechBat\uc758 \uacbd\uc6b0 \uc774 \uae30\ub2a5\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305: <\/b>\uac01 \uc138\uadf8\uba3c\ud2b8 \ub610\ub294 \ud558\uc704 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \ub9de\ucda4 \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec \ubd84\uc57c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc120\ud638\ud558\ub294 \ucf58\ud150\uce20 \uc720\ud615 \ub610\ub294 \uc81c\uc548\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc2dc\uac04 \uac80\uc0c9:<\/b> \uc790\uc0ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\ub294 \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc790\ub3d9 \uc644\uc131 \uacb0\uacfc \ub610\ub294 \uac80\uc0c9 \ucd94\ucc9c\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uad00\ub828\uc131 \ub192\uc740 \uc81c\uc548:<\/b> \uc6f9\uc0ac\uc774\ud2b8\uc758 \ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad00\ub828\uc131 \ub192\uc740 \ub9de\ucda4\ud615 \uc81c\uc548\uacfc \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae30\uc220\uc5d0 \ub2a5\uc219\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 \uc5f0\uad6c \ubcf4\uace0\uc11c\ub85c \uc5f0\uacb0\ub418\ub294 CTA\ub97c \ud45c\uc2dc\ud558\uace0, \uad6c\ub9e4 \uc774\ub825\uc774 \uc624\ub798\ub41c \uc7ac\ubc29\ubb38 \uace0\uac1d\uc5d0\uac8c\ub294 \uc790\uc0ac \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774\ub098 \uad6c\ub3c5 \uae30\ubc18 \ud560\uc778 \ud504\ub85c\ubaa8\uc158\uc774 \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

SNS:<\/b> \uac01 \uc138\uadf8\uba3c\ud2b8\ubcc4\ub85c \uac8c\uc2dc\ubb3c\uacfc \ubcc0\ud615 \ucf58\ud150\uce20\uac00 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ub418\ubbc0\ub85c \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc640 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ucf58\ud150\uce20\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub86d\uaca0\uc9c0\ub9cc, \ub2e8\uc21c\ud788 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc5d0\uc11c \uc790\uc0ac \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \uc804\ud658\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud558\uace0 \uc120\ud0dd\ud558\uace0, \uc77c\uad00\ub41c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud574 \uc804\ub7b5\uc744 \ud655\uc7a5\ud558\uace0, \ud0c0\uac9f \uace0\uac1d\uc744 \uc815\uc9c1\ud558\uace0 \ub611\ub611\ud558\uac8c \ub300\ud558\uc138\uc694. \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uac1c\uc120\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354 \ub098\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \uc81c\uacf5\ud558\uae30\ub85c \uc120\ud0dd\ud55c \ub370\uc774\ud130\ub85c \uad6c\ucd95\ub41c \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub294 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \ub2c8\uc988\uc5d0 \ubd80\ud569\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc758 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \uc874\uc911\ud558\uace0 \uac10\uc131\uc801\uc778 “\ubc30\ub824”\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc138\uacc4\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc740 TechBat\uc640 Northern Trail Outfitters \uc608\uc2dc\uc5d0\uc11c \ubcf4\uc778 \ubc29\ubc95\ub860\uc744 \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\uac8c \uc801\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e8\uc21c\ud55c \ub2e8\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub118\uc5b4 AI \ud601\uc2e0\uc744 \uc704\ud55c \ud0c4\ud0c4\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \ud655\ubcf4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc744 \uc885\ud569\ud574 \ud604\uc7ac\uc640 \ubbf8\ub798, \uadf8\ub9ac\uace0 \ub354 \uba3c \ubbf8\ub798\uc758 \uc131\uacf5\uc744 \uc704\ud55c \uc900\ube44\ub97c \uc644\ub8cc\ud558\uc138\uc694.<\/p>\n\n\n

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