{"id":2744,"date":"2026-03-06T12:30:05","date_gmt":"2026-03-06T03:30:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2744"},"modified":"2026-03-06T13:05:15","modified_gmt":"2026-03-06T04:05:15","slug":"salesforce-state-of-data-and-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/salesforce-state-of-data-and-analytics\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4, \u2018\ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ud604\ud669 \ubcf4\uace0\uc11c\u2019 \ubc1c\ud45c"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>\uad6d\ub0b4 \uc120\ub3c4 \uae30\uc5c5 84% \u2018\ub370\uc774\ud130 \uae30\ubc18\u2019\uc744 AI \uc131\uacf5 \ud575\uc2ec\uc73c\ub85c \uc778\uc2dd\u2026 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uc5f0\uacb0\uc5d0\ub294 \ud55c\uacc4<\/em><\/p>\n\n\n\n<p><em>\uae00\ub85c\ubc8c CIO, AI \uae30\uc220\ubcf4\ub2e4 \ub370\uc774\ud130 \uc778\ud504\ub77c\uc5d0 4\ubc30 \ub354 \ud22c\uc790\u2026 \uad6d\ub0b4 56%\ub294 \u2018\uc81c\ub85c\uce74\ud53c\u2019 \uc804\ub7b5 \ub3c4\uc785<\/em><\/p>\n\n\n\n<p><strong>2026\ub144 2\uc6d4 25\uc77c(\uc218)<\/strong> \u2013 \uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ud55c\uad6d \uae30\uc5c5 500\uacf3\uc744 \ud3ec\ud568\ud574 \uc804 \uc138\uacc4 \uc57d 8,000\uac1c\uc758 \uc8fc\uc694 \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/analytics\/state-of-data-and-analytics\/\">\ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ud604\ud669 \ubcf4\uace0\uc11c(State of Data &amp; Analytics)<\/a>\u2019\ub97c \ubc1c\ud45c\ud588\ub2e4. \uc774\ubc88 \uc870\uc0ac\ub294 \uc778\uac04\uacfc AI \uc5d0\uc774\uc804\ud2b8\uac00 \ud611\uc5c5\ud558\ub294 \uc790\uc728\ud615 \uae30\uc5c5(\uc5d0\uc774\uc804\ud2f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988)\uc73c\ub85c \ub098\uc544\uac00\uae30 \uc704\ud55c \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uad00\ub9ac\uc640 \ud65c\uc6a9 \ud604\ud669\uc744 \ubd84\uc11d\ud588\ub2e4.<\/p>\n\n\n\n<p>\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ud55c\uad6d \uae30\uc5c5\ub4e4\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uacbd\uc601\uc758 \uc911\uc694\uc131\uc744 \ub192\uac8c \ud3c9\uac00\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uae30\uc5c5\uc758 \uc57d 60%\ub294 \uc2a4\uc2a4\ub85c\ub97c \u2018\ub370\uc774\ud130 \uc911\uc2ec(Data-driven) \uc870\uc9c1\u2019\uc73c\ub85c \ud3c9\uac00\ud588\uc73c\uba70, \uc774\ub294 2023\ub144 \ub300\ube44 28%\ud3ec\uc778\ud2b8 \uc0c1\uc2b9\ud55c \uc218\uce58\ub2e4. \ub610\ud55c, \uad6d\ub0b4 \uae30\uc5c5\uc758 75%\ub294 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc774 \uc99d\uac00\ud588\ub2e4\uace0 \uc751\ub2f5\ud574 \ub370\uc774\ud130\uac00 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \ud575\uc2ec\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\ub2e4. \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc740 \ud575\uc2ec \uacfc\uc81c\ub85c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc811\uadfc\uc131 \ud655\ubcf4, \uc804\uc0ac\uc801 \ub370\uc774\ud130 \ub9ac\ud130\ub7ec\uc2dc \uac15\ud654\uc5d0 \uc774\uc5b4 &#8216;AI \uc5ed\ub7c9&#8217;\uc744 \uaf3d\uc558\uc73c\uba70, \uc774\ub294 2023\ub144 6\uc704\uc5d0\uc11c 2025\ub144 3\uc704\ub85c \uae09\uc0c1\uc2b9\ud588\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ucc3d\ucd9c \uc0ac\uc774\uc5d0\ub294 \uc5ec\uc804\ud788 \uac04\uadf9\uc774 \uc874\uc7ac\ud588\ub2e4. \uad6d\ub0b4 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ubd80\ubb38 \uc120\ub3c4 \uae30\uc5c5\uc758 84%\ub294 \u2018\ud0c4\ud0c4\ud55c \ub370\uc774\ud130 \uae30\ubc18\u2019\uc774 AI \uc131\uacf5\uc758 \ud575\uc2ec \uc694\uc778\uc774\ub77c\uace0 \ubbff\uace0 \uc788\uc9c0\ub9cc, \uc774 \uc911 61%\ub294 \ub370\uc774\ud130\ub97c \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc6b0\uc120 \uacfc\uc81c\uc640 \uc5f0\uacb0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud45c\uc801\uc73c\ub85c \uc751\ub2f5\uc790\ub4e4\uc740 \uc131\uacfc \ucc3d\ucd9c\uc744 \uc800\ud574\ud558\ub294 \uac00\uc7a5 \ud070 \uc694\uc778\uc73c\ub85c \ub2e8\uc808\ub41c \ub370\uc774\ud130 \uad6c\uc870\ub97c \uaf3d\uc558\ub2e4. \uad6d\ub0b4 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ubd80\ubb38 \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \uae30\uc5c5 \ub370\uc774\ud130\uc758 15%\uac00 \uc0ac\uc77c\ub85c\uc5d0 \uac07\ud600 \uc788\uac70\ub098 \uc811\uadfc \ubc0f \ud65c\uc6a9\uc774 \ubd88\uac00\ub2a5\ud55c \uc0c1\ud0dc\ub77c\uace0 \ucd94\uc815\ud588\ub2e4. \ud2b9\ud788 \uc751\ub2f5\uc790\uc758 66%\ub294 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\uac00 \uc774 \uc811\uadfc \ubd88\uac00\ub2a5\ud55c 15%\uc758 \ub370\uc774\ud130 \uc548\uc5d0 \uc874\uc7ac\ud55c\ub2e4\uace0 \ub2f5\ud574 \ub370\uc774\ud130 \ud1b5\ud569\uc758 \uc2dc\uae09\uc131\uc744 \uac15\uc870\ud588\ub2e4. \uc57d 80%\uc758 \uae30\uc5c5\uc740 \ub2e8\uc808\ub41c \ub370\uc774\ud130\uac00 AI \uc5ed\ub7c9 \uc800\ud558, \uace0\uac1d \uc774\ud574 \ubd80\uc871, \uac1c\uc778\ud654 \ud55c\uacc4, \ub9e4\ucd9c \uc190\uc2e4\uc744 \ucd08\ub798\ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uac19\uc740 \ub370\uc774\ud130 \ub2e8\uc808\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub9ac\ub354\ub4e4\uc740 \ud22c\uc790 \uc804\ub7b5\uacfc \ud65c\uc6a9 \ubc29\uc2dd\uc744 \uc7ac\uc124\uacc4\ud558\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ucd5c\uace0\uc815\ubcf4\ucc45\uc784\uc790(CIO)\ub4e4\uc740 AI \uae30\uc220 \uc790\uccb4\ubcf4\ub2e4 \uadf8 \uc804\uc81c \uc870\uac74\uc778 \ub370\uc774\ud130 \uc778\ud504\ub77c \ubc0f \uad00\ub9ac\uc5d0 4\ubc30 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ubc30\uc815\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uae30\uc5c5\uc758 56% \uc5ed\uc2dc \ub370\uc774\ud130 \ub2e8\uc808 \ubb38\uc81c\ub97c \uc644\ud654\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \ubb3c\ub9ac\uc801\uc73c\ub85c \ubcf5\uc0ac\ud558\uc9c0 \uc54a\uace0 \uc5f0\uacb0\ud558\ub294 \u2018\uc81c\ub85c\uce74\ud53c(Zero-copy)\u2019 \ubc29\uc2dd\uc758 \ub370\uc774\ud130 \ud1b5\ud569 \uc804\ub7b5\uc744 \ub3c4\uc785\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p>AI \ud655\uc0b0\uc5d0 \ub530\ub978 \ubcf4\uc548 \ubc0f \uac70\ubc84\ub10c\uc2a4 \uccb4\uacc4\uc758 \uc7ac\uc815\ube44 \ud544\uc694\uc131\ub3c4 \ubd80\uac01\ub410\ub2e4. \uae00\ub85c\ubc8c \uae30\uc5c5 \uacbd\uc601\uc9c4\uc758 43%\ub9cc\uc774 \uacf5\uc2dd\uc801\uc778 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \uc815\ucc45\uc744 \uc218\ub9bd\ud55c \ubc18\uba74, \uad6d\ub0b4 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uc120\ub3c4 \uae30\uc5c5\uc758 86%\ub294 AI \ub3c4\uc785\uc5d0 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uac70\ubc84\ub10c\uc2a4\uc640 \ubcf4\uc548 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\ub2e4. \ub610\ud55c 80%\ub294 AI \uc804\ub7b5\uc774 \uc131\uacf5\ud558\ub824\uba74 \ub370\uc774\ud130 \uc804\ub7b5 \uc804\ubc18\uc758 \uc7ac\uc815\ube44\uac00 \ud544\uc694\ud558\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ub7ec\ud55c \uae30\uc5c5\ub4e4\uc758 \uace0\ubbfc\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uac15\ub825\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/data\/\">\ub370\uc774\ud130 360<\/a>\u2019, \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/informatica\/\">\uc778\ud3ec\ub9e4\ud2f0\uce74<\/a>\u2019, \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/mulesoft\/\">\ubbac\uc18c\ud504\ud2b8<\/a>\u2019 \ub4f1\uc758 \uc81c\ud488\uc744 \uc544\uc6b0\ub974\ub294 \u2018\ub370\uc774\ud130 \ud30c\uc6b4\ub370\uc774\uc158(Data Foundation)\u2019\uc740 AI \uc2dc\ub300\uc5d0 \ud544\uc694\ud55c \ud1b5\ud569 \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4 \uad6c\ucd95\uc744 \ub3d5\ub294\ub2e4. \ud575\uc2ec \uc194\ub8e8\uc158\uc778 &#8216;\ub370\uc774\ud130 360&#8217;\uc740 \uc81c\ub85c\uce74\ud53c \uae30\uc220\uc744 \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ud569\ud558\uace0 \uc989\uc2dc \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub85c \uc804\ud658\ud55c\ub2e4. \uc5ec\uae30\uc5d0 \ub370\uc774\ud130\uc758 \ub9e5\ub77d(Data Context) \ud30c\uc545 \ubc0f \ub9c8\uc2a4\ud130 \ub370\uc774\ud130 \uad00\ub9ac(MDM)\uc5d0 \ud2b9\ud654\ub41c \u2018\uc778\ud3ec\ub9e4\ud2f0\uce74\u2019\uc640 \ub370\uc774\ud130\u00b7\uc2dc\uc2a4\ud15c\uc758 \ub9e4\ub044\ub7ec\uc6b4 \ud1b5\ud569 \ubc0f \uba40\ud2f0 \uc5d0\uc774\uc804\ud2b8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(Multi-Agent Orchestration)\uc744 \ub2f4\ub2f9\ud558\ub294 \u2018\ubbac\uc18c\ud504\ud2b8\u2019\uac00 \uacb0\ud569\ud558\uc5ec, \ube44\uc988\ub2c8\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc AI \uc5d0\uc774\uc804\ud2b8\uac00 \ucd5c\uc801\uc758 \ub370\uc774\ud130\ub97c \uc989\uac01\uc801 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ud65c\uc6a9 \ubc29\uc2dd \ub610\ud55c \ub354\uc6b1 \uc9c1\uad00\uc801\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uc120\ub3c4 \uae30\uc5c5\uc758 96%\ub294 \uc790\uc5f0\uc5b4\ub85c \ub370\uc774\ud130\ub97c \uc9c8\uc758\ud560 \uc218 \uc788\ub2e4\uba74 \uc5c5\ubb34 \uc131\uacfc\uac00 \ud5a5\uc0c1\ub420 \uac83\uc774\ub77c\uace0 \uae30\ub300\ud588\ub2e4. \uc774\uc5d0 \ub9de\ucdb0 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5d0\uc774\uc804\ud2f1 \ub370\uc774\ud130 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc778 <a href=\"https:\/\/www.salesforce.com\/kr\/analytics\/\">\ud0dc\ube14\ub85c(Tableau)<\/a>\uc758 \u2018<a href=\"https:\/\/www.salesforce.com\/kr\/analytics\/tableau-next\/\">\ud0dc\ube14\ub85c \ub125\uc2a4\ud2b8(Tableau Next)<\/a>\u2019\ub97c \uc55e\uc138\uc6cc \uae30\uc5c5\uc758 \uc758\uc0ac\uacb0\uc815 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud558\uace0 \uc788\ub2e4. \ud0dc\ube14\ub85c \ub125\uc2a4\ud2b8\ub294 AI \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc77c\uc0c1\uc801\uc778 \uc5c5\ubb34 \ud750\ub984 \uc18d\uc5d0\uc11c \uc790\uc5f0\uc5b4 \uae30\ubc18\uc758 \uc9c8\uc758\uc751\ub2f5\uc744 \uc9c0\uc6d0\ud558\uba70, \uac1c\uc778\ud654\ub41c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \uc5f0\uad6c \uc870\uc0ac\uc640 \uad00\ub828\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544 \ubc15\uc138\uc9c4 \ub300\ud45c\ub294 \u201cAI \uc2dc\ub300 \ub370\uc774\ud130\ub294 \uae30\uc5c5\uc758 \uc0dd\uc874\uacfc \uc9c1\uacb0\ub41c \ud575\uc2ec\uc801\uc778 \uc790\uc0b0\uc774\ub2e4. \uc774\ubc88 \uc5f0\uad6c \uc870\uc0ac\uac00 \uc2dc\uc0ac\ud558\ub4ef \uae30\uc5c5 \ub0b4 \ud769\uc5b4\uc9c4 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ud30c\uc6b4\ub370\uc774\uc158\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uae30\uc5c5 \uc131\uc7a5\uc758 \ud575\uc2ec \ub3d9\ub825\uc774 \ub420 \uac83\u201d\uc774\ub77c\uba70 \u201c\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc774 \uc0b0\uc7ac\ud55c \ub370\uc774\ud130 \uc790\uc0b0\uc744 \ud1b5\ud569\ud558\uace0, AI \uc5d0\uc774\uc804\ud2b8\uc640 \uc778\uac04\uc774 \uc720\uae30\uc801\uc73c\ub85c \uacf5\uc874 \ubc0f \ud611\uc5c5\ud560 \uc218 \uc788\ub294 \u2018\uc5d0\uc774\uc804\ud2f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988\u2019\ub85c\uc758 \uc804\ud658\uc744 \uc801\uadf9 \uc9c0\uc6d0\ud560 \uac83\u201d\uc774\ub77c\uace0 \uc5b8\uae09\ud588\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\ud55c\uad6d \uae30\uc5c5 84% &#8216;AI \uc131\uacf5 \ud575\uc2ec\uc740 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