{"id":28,"date":"2025-05-29T20:07:00","date_gmt":"2025-11-12T20:07:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=28"},"modified":"2025-11-27T13:30:07","modified_gmt":"2025-11-27T04:30:07","slug":"marketing_personalization_guide_website","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing_personalization_guide_website\/","title":{"rendered":"\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\uac00 \uc911\uc694\ud55c \uc774\uc720\uc640 \uc801\uc6a9 \ud301"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052820SF_SEO20\uc378\ub124\uc77c\uc6f9\uc0ac\uc774\ud2b820\uac1c\uc778\ud654.jpg?strip=all&#038;quality=95\" alt=\"Thumbnail of Why Email Open Rates Are Still Relevant for Marketers\" \/> \uacbd\uae30\uac00 \uce68\uccb4\ub420\uc218\ub85d \ub9c8\ucf00\ud305 \uc608\uc0b0\uc740 \uc904\uc5b4\ub4e4\uc9c0\ub9cc, \uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \ud6a8\uc728\uc801\uc778 \uc804\ud658\uacfc \uace0\uac1d \uc720\uc9c0\ub97c \ud1b5\ud574 \uadf8 \uacf5\ubc31\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uba54\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc740 \ubc29\ubb38\uc790\uc5d0\uac8c \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud574 \uc804\ud658\uae4c\uc9c0\uc758 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0, \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uc7ac\ubc29\ubb38\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \uc0c1\ud669 \uc18d\uc5d0\uc11c\ub3c4 \uc9c0\uc18d\uc801\uc778 \uc131\uacfc\uc640 \ud0c4\ud0c4\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacbd\uc81c\uac00 \uc870\uae08 \uc8fc\ucda4\ud558\ub294 \uc2dc\uae30\uc5d0\ub294, \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uac00\uc7a5 \uba3c\uc800 \ub9c8\ucf00\ud305 \uc608\uc0b0\ubd80\ud130 \uc904\uc774\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ub611\uac19\uc740 \uac00\uce58\ub97c \uc9c0\ub2c8\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 <a href=\"https:\/\/www.salesforce.com\/marketing\/personalization\/\" target=\"_blank\" rel=\"noopener\">\uac1c\uc778\ud654 \uae30\uc220<\/a>\uacfc \uc804\ub7b5\uc740, \uacbd\uae30 \uc0c1\ud669\uacfc \uad00\uacc4\uc5c6\uc774 \uafb8\uc900\ud788 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ud22c\uc790\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\ub4e4\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/ethics-personalization-strategy\/\" target=\"_blank\" rel=\"noopener\">\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654<\/a>\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc911 \uccab \ubc88\uc9f8\ub294, \uc774\uc81c \uace0\uac1d\ub4e4\uc774 \uac70\uc758 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0\uc11c \u2018\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\u2019\uc744 \uae30\ub300\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc9c0\ub09c 10\ub144 \ub3d9\uc548 \uc544\ub9c8\uc874, \uad6c\uae00, \ub137\ud50c\ub9ad\uc2a4 \uac19\uc740 \uae30\uc5c5\ub4e4\uc740 \uae30\uc220\uacfc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc5bc\ub9c8\ub098 \uc790\uc5f0\uc2a4\ub7fd\uace0 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc8e0.<\/p>\n<p>\uc911\uc694\ud55c \uac74 \ub2e8\uc21c\ud788 \ub137\ud50c\ub9ad\uc2a4\uc5d0 \uc218\ucc9c \ud3b8\uc758 \ucf58\ud150\uce20\uac00 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ubcf4\ub2e4 \uc911\uc694\ud55c \uac74, \uc774 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc758 \ud648\ud398\uc774\uc9c0\uac00 \uc81c \ucde8\ud5a5\uc5d0 \ub9de\ucdb0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ub418\uace0 \ubcc0\ud654\ud55c\ub2e4\ub294 \uc810\uc774\uc8e0. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\uc758 \ub300\ud45c\uc801\uc778 \uc0ac\ub840\uc774\uba70, \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \ub137\ud50c\ub9ad\uc2a4\ub97c \uacc4\uc18d \uc774\uc6a9\ud558\uace0 \uae30\ub300\ud558\uac8c \ub9cc\ub4dc\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uae30\ub300\ub294 \ud2b9\uc815 \uace0\uac1d\uc5d0\uac8c\ub9cc \ud574\ub2f9\ub418\ub294 \uc774\uc57c\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">\u2018State of the Connected Consumer\u2019 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc804\uccb4 \uace0\uac1d\uc758 84%\uac00 \u2018\uc790\uc2e0\uc774 \uc22b\uc790\uac00 \uc544\ub2cc \ud55c \uc0ac\ub78c\uc73c\ub85c \uc874\uc911\ubc1b\uace0 \uc788\ub2e4\u2019\uace0 \ub290\ub084 \ub54c, \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub97c \uc18c\ube44\ud558\uace0 \uc2f6\uc5b4\uc9c4\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc774\uc81c \ubd88\ud3b8\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774\ub098 \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ucc3e\uae30 \uc704\ud574 \uc560\uc368\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0 \uc27d\uac8c\uc2e4\ub9dd\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\ub294 \ub9ce\uc740 \uae30\uc5c5\uc5d0\uac8c \uc788\uc5b4 \uac00\uc7a5 \ud575\uc2ec\uc801\uc778 \uc811\uc810\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc774\uacf3\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uccab\uc778\uc0c1\uc744 \ud615\uc131\ud558\uac8c \ub418\uc8e0.<\/p>\n<p>\uacb0\uad6d, \uace0\uac1d\ub4e4\uc740 \uacbd\ud5d8\uc758 \uc218\uc900\uc744 \uae30\uc900 \uc0bc\uc544, \uadf8\uc5d0 \ub530\ub77c \uac70\ub798 \uc5ec\ubd80\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc6f9\uc0ac\uc774\ud2b8 \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\ub294 \uac83\uc740 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc5d0\uac8c \uc788\uc5b4 \ub2f9\uc5f0\ud55c \uc120\ud0dd\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud604\uc2e4\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc2e4\ucc9c\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uac83\uc774 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\ubd80\ud130\ub294, \uacbd\uc81c\uac00 \ub2e4\uc18c \uce68\uccb4\ub41c \uc0c1\ud669\uc5d0\uc11c \uc6f9\uc0ac\uc774\ud2b8 <a href=\"https:\/\/www.salesforce.com\/marketing\/personalization\/guide\/\" target=\"_blank\" rel=\"noopener\">\uac1c\uc778\ud654<\/a>\uac00 \uc911\uc694\ud55c \uc774\uc720 \uc138 \uac00\uc9c0\ub97c \ub354\uc6b1 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud559\uc2b5 \ub0b4\uc6a9:<\/p>\n<ul>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \uc815\uccb4\ub41c \uad11\uace0 \uc608\uc0b0\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \uc804\ud658\uae4c\uc9c0\uc758 \uacbd\ub85c\ub97c \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \ub354 \ub098\uc740 \uace0\uac1d \uad00\uacc4\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3 id=\"b-stylefont-weight-bold-b\"> <span> <b>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \uc815\uccb4\ub41c \uad11\uace0 \uc608\uc0b0\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/b> <\/span> <\/h3>\n<p>\ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc\ub294 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc758 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ub610\ub294 \uc81c\ud488 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud55c \u2018\ud37c\ub110 \uc0c1\ub2e8\u2019 \ud65c\ub3d9\uc5d0 \ubc30\ubd84\ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\ub294 \uc8fc\ub85c \uad11\uace0\ub098 \uc2a4\ud3f0\uc11c\uc2ed \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uac83\uc774 \uc911\uc2ec\uc774\uc8e0.<\/p>\n<p>\uadf8\ub7f0\ub370 \uc774\ub7f0 \ucea0\ud398\uc778\ub4e4\uc740 \uacbd\uae30\uac00 \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0 \uac00\uc7a5 \uba3c\uc800 \uc0ad\uac10\ub418\ub294 \ub300\uc0c1\uc774 \ub418\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uacbd\uc601\uc9c4\uc740, \uace0\uac1d\ub4e4\uc774 \uc9c0\uae08 \ub2f9\uc7a5 \uc9c0\uac11\uc744 \uc5f4 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4\uba74, \uadf8\ub4e4\uc744 \uc720\uce58\ud558\uae30 \uc704\ud55c <a href=\"https:\/\/www.salesforce.com\/marketing\/outbound\/\" target=\"_blank\">\uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305<\/a>\uc744 \uc904\uc774\uace0 \uc0c1\ud669\uc774 \ub098\uc544\uc9c8 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub9ac\ub294 \uac83\uc774 \ub0ab\ub2e4\uace0 \ud310\ub2e8\ud569\ub2c8\ub2e4. \uc774\ub294 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \ud6a8\uacfc\uc801\uc778 \ube44\uc6a9 \uc808\uac10 \uc804\ub7b5\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac80\uc0c9\ud558\uac70\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub824\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc218\ub294 \uc904\uc5b4\ub4e4\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc218\uac00 \uc904\uc5b4\ub4e0 \uc0c1\ud669\uc5d0\uc11c\ub294, \ud55c \uba85 \ud55c \uba85\uc758 \ubc29\ubb38\uc790\uac00 \ud6e8\uc52c \ub354 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uacc4\uc0b0\ud574\ubd10\ub3c4, \uc804\uccb4 \ubc29\ubb38\uc790 \uc218\uac00 \uc904\uc5c8\ub2e4\uba74 \uadf8 \uc548\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0b4\uc57c \uc190\uc2e4\uc744 \ub9cc\ud68c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c, \uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \uc774\ub7ec\ud55c \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ubc29\ubb38\uc790\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uadf8\ub4e4\uc774 \ub2e4\uc2dc \ub3cc\uc544\uc62c \uc774\uc720\ub97c \ub9cc\ub4e4\uc5b4\uc8fc\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<h4 id=\"b-stylefont-weightbold-b\"> <span> <b>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \uc804\ud658\uae4c\uc9c0\uc758 \uacbd\ub85c\ub97c \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/b> <\/span> <\/h4>\n<p>\uacbd\uae30\uac00 \uc5b4\ub824\uc6cc\uc9c0\uba74, \ub9c8\ucf00\ud305 \ud300\uc758 \uaddc\ubaa8\ub3c4 \ub354 \uc791\uc544\uc9d1\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc801\uc740 \uc778\ub825\uacfc \uc608\uc0b0\uc73c\ub85c \ub354 \ub9ce\uc740 \uc131\uacfc\ub97c \ub0b4\ub77c\uace0 \uc694\uad6c\ud558\uc8e0. \uc774\ub7f4 \ub54c \ud6a8\uc728\uc131\uacfc \ud504\ub85c\uc138\uc2a4 \uac04\uc18c\ud654\uac00 \ub9e4\uc6b0 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0c8\ub85c \uc8fc\uc5b4\uc9c4 \uacfc\uc81c\ub97c \ud574\uacb0\ud560 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740, \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \uc811\uc810\uc744 \uc790\ub3d9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740, \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \uc758\uc9c0\ub97c \ubd84\uba85\ud558\uac8c \ubcf4\uc5ec\uc8fc\ub294 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uc218\ub2e8\uc785\ub2c8\ub2e4. \uc6f9\ud398\uc774\uc9c0\ub098 \ub514\uc790\uc778 \ud15c\ud50c\ub9bf\uc744 \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub098\uc740 \ubc29\ubc95\uc774\uae30\ub3c4 \ud558\uc8e0.<\/p>\n<p>\uc790\ub3d9\ud654\ub294 \uc5ec\ub7ec \ucc28\ub840 \ubc29\ubb38\uc744 \uae30\ub2e4\ub824\uc57c \ud558\ub294 \uc0c1\ud669\ubcf4\ub2e4, \ud55c \ubc88\uc758 \ubc29\ubb38\uc5d0\uc11c \uc804\ud658\uacfc \ucd94\uac00 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ub354 \ud6a8\uc728\uc801\uc778 \uacbd\ub85c\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc29\ubb38\uc790\ub4e4\uc740 \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc811\ud558\uac8c \ub418\uace0, \uc774 \uacbd\ud5d8\uc740 \ub9e4\ubc88 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 id=\"b-stylefont-weightbold-b\"> <span> <b>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654\ub294 \ub354 \ub098\uc740 \uace0\uac1d \uad00\uacc4\ub97c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/b> <\/span> <\/h4>\n<p>\uc2e0\uaddc 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