{"id":31,"date":"2025-05-27T20:07:00","date_gmt":"2025-11-12T20:07:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=31"},"modified":"2025-11-27T13:31:13","modified_gmt":"2025-11-27T04:31:13","slug":"ai-customer-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/ai-customer-success\/","title":{"rendered":"\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\ub97c \uc704\ud55c AI \uc194\ub8e8\uc158 \ubc0f \ud65c\uc6a9 \uc0ac\ub840"},"content":{"rendered":"<h2 id=\"ai-ai-cx-ai-ai\">\uace0\uac1d \uc131\uacf5 \uad00\ub9ac \ubd84\uc57c\uc5d0\uc11c AI\uc758 \ub3c4\uc785\uc774 \ube60\ub974\uac8c \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c AI \ub3c4\uad6c\ub97c \ud1b5\ud574 \uace0\uac1d \uc774\ud0c8\ub960 \uac10\uc18c, \uc751\ub2f5 \uc18d\ub3c4 \uac1c\uc120, \uc140\ud504\uc11c\ube44\uc2a4 \uac15\ud654 \ub4f1 CX \ud575\uc2ec \uc9c0\ud45c\ub97c \uc2e4\uc9c8\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 AI \ud65c\uc6a9 \uc0ac\ub840\ub97c \ud1b5\ud574, AI\uac00 \uace0\uac1d \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc131\uc7a5\uc2dc\ud0a4\uace0 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc774\ub97c \uc2e4\ubb34\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc744\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/h2>\n<p>\ube44\ubc00\ubc88\ud638\ub97c \uc7ac\uc124\uc815\ud558\uac70\ub098 \ubb38\uc81c\uac00 \uc0dd\uaca8 \ube60\ub974\uac8c \ud574\uacb0\ud574\uc57c \ud588\ub358 \uacbd\ud5d8, \ub204\uad6c\ub098 \ud55c \ubc88\ucbe4 \uc788\uc73c\uc2dc\uc8e0? \uc774\ub7f4 \ub54c \ubc14\ub85c <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentforce-for-customer-support\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4 \ub3c4\uc6c0\ub9d0 \ud398\uc774\uc9c0<\/a>\uac00 \ud070 \ud798\uc774 \ub429\ub2c8\ub2e4. \uc5f0\uac04 6\ucc9c\ub9cc \ud68c \uc774\uc0c1\uc758 \ubc29\ubb38 \uc218\ub97c \uae30\ub85d\ud558\ub294 \uc774 \ud398\uc774\uc9c0\ub294 \ub2e8\uc21c\ud55c \ubb38\uc81c \ud574\uacb0\ubd80\ud130 \uac1c\ubc1c\uc790 \uc9c0\uc6d0\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc0c1\ud669\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub3c4\uc6c0\uc774 \ud544\uc694\ud560 \ub54c \ub354 \ube60\ub974\uace0 \uac1c\uc778\ud654\ub41c \uc9c0\uc6d0\uc744 \ubc1b\uc744 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uace0\uac1d \uc131\uacf5\uc5d0 AI\ub97c \uc811\ubaa9\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud55c\uce35 \ub354 \ud5a5\uc0c1\uc2dc\ud0ac \uae30\ud68c\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noopener\">Agentforce<\/a>\ub97c \uc0ac\uc6a9\ud574 \ubc18\ubcf5\uc801\uc778 \uc694\uccad\uc744 \uac04\uc18c\ud654\ud558\uace0, \uace0\uac1d \uc9c0\uc6d0 \ub2f4\ub2f9\uc790\uac00 \ubcf4\ub2e4 \ubcf5\uc7a1\ud558\uace0 \uc911\uc694\ud55c \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc8e0. \uc774\ub97c \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uace0\uac1d \uc2a4\uc2a4\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uac15\ud654\ud558\uace0, \ub300\uae30 \uc2dc\uac04\uc744 \uc904\uc774\uba70, \ub2f4\ub2f9\uc790\uac00 \ubcf4\ub2e4 \uac00\uce58 \uc788\ub294 1:1 \uace0\uac1d \uc9c0\uc6d0\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 AI\ub294 \uace0\uac1d \uacbd\ud5d8(CX) \ub9ac\ub354\uc758 \ud575\uc2ec \uace0\uac1d \uc131\uacf5 \uc9c0\ud45c\ub97c \ubcc0\ud654\uc2dc\ud0a4\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. AI\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uacbd\ud5d8\uc744 \uac04\uc18c\ud654\ud558\uba70, \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368, CX \ub9ac\ub354\uac00 \uc774\uc804\uacfc\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n<h3 id=\"b-stylefont-weight-bold-ai-aib\"><b>\uace0\uac1d \uc131\uacf5\uc744 \uc704\ud55c AI: \ubaa8\ub4e0 \uae30\uc5c5\uc774 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\ub294 AI<\/b><\/h3>\n<p>AI\uc758 \ud61c\ud0dd\uc744 \ub204\ub9ac\ub294 \uac83\uc740 \uae30\uc220 \ub300\uae30\uc5c5\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uae30\uc5c5\uc758 \uaddc\ubaa8\uc640 \uc5c5\uc885\uc744 \ub9c9\ub860\ud558\uace0, \ub2e4\uc591\ud55c \uc870\uc9c1\ub4e4\uc774 AI \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud601\uc2e0\ud558\uace0, \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c AI \ud65c\uc6a9 \uc0ac\ub840\ub97c \ud1b5\ud574 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-bold-ai-b\"><b>\uc2e4\uc81c AI \ud65c\uc6a9 \uc0ac\ub840<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/opentable\/\" target=\"_blank\" rel=\"noopener\">OpenTable<\/a>\uc740 \uc804 \uc138\uacc4 6\ub9cc \uac1c \uc774\uc0c1\uc758 \ub808\uc2a4\ud1a0\ub791\uacfc \ud611\ub825\ud558\uba70, \uc5f0\uac04 17\uc5b5 \uac74\uc774 \ub118\ub294 \uc88c\uc11d \uc608\uc57d\uc744 \uc9c0\uc6d0\ud558\ub294 \ub808\uc2a4\ud1a0\ub791 \uae30\uc220 \uc120\ub3c4 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 AI\uc640 Agentforce\ub97c \ud1b5\ud574 \uc608\uc57d\ubcc0\uacbd, \ud3ec\uc778\ud2b8 \uc801\ub9bd\uacfc \uac19\uc740 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud569\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \uc0c1\ub2f4\uc6d0\ub4e4\uc740 \ubcf5\ud569\uc801\uc778 \uc0c1\ud669\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uc5c8\uc8e0.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/the-adecco-group\/\" target=\"_blank\" rel=\"noopener\">Adecco Group<\/a>\uc740 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc778\uc7ac \uc194\ub8e8\uc158 \uae30\uc5c5 \uc911 \ud558\ub098\ub85c \uc5f0\uac04 3\uc5b5 \uac74\uc758 \uc9c0\uc6d0\uc11c\ub97c \ucc98\ub9ac\ud558\uace0, \ub9e4\uc77c 100\ub9cc \uba85 \uc774\uc0c1\uc758 \uc778\uc7ac\ub97c \uae00\ub85c\ubc8c \uae30\uc5c5\uc5d0 \uc5f0\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \ub610\ud55c AI\ub97c \ud1b5\ud574 \ud589\uc815 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud574 \ucc44\uc6a9 \ub2f4\ub2f9\uc790\uac00 \uc9c0\uc6d0\uc790\uc5d0\uac8c \ub354 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/mission.org\/experts-of-experience\/58-the-roi-of-listening-how-brands-are-winning-with-user-feedback\/\" target=\"_blank\" rel=\"noopener\">UserTesting<\/a>\uc740 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \ube60\ub974\uac8c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 AI\ub97c \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790 \uc778\ud130\ubdf0 \uc601\uc0c1 \uc18d\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \uc8fc\uc81c\ub098 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc790\ub3d9\uc73c\ub85c \ucd94\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uc774\uc81c \ub354 \uc774\uc0c1 \uba87 \uc2dc\uac04\uc529 \uc601\uc0c1\uc744 \ubcf4\uba70 \uba54\ubaa8\ud558\uace0, \ud575\uc2ec \ub0b4\uc6a9\uc744 \ucc3e\uc544 \ud5e4\ub9ec \ud544\uc694\uac00 \uc5c6\uc5b4\uc694. AI\uac00 \ub300\ud654\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \ub098\ud0c0\ub098\ub294 \ub0b4\uc6a9\uacfc \uacf5\ud1b5\ub41c \uc758\uacac\uc744 \uc54c\ub824\uc8fc\ub2c8\uae4c\uc694.&#8221; &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=04V-1Sd1JVE\" target=\"_blank\" rel=\"noopener\">UserTesting\uc758 \ucd5c\uace0 \uc81c\ud488 \ucc45\uc784\uc790(CPO) \ubbf8\uc178 \uc5e5\uac94(Michele Engel)<\/a> AI \ub355\ubd84\uc5d0 \uadf8\ub140\uc758 \ud300\uc740 \ubd84\uc11d \uc2dc\uac04\uc744 \ub300\ud3ed \uc904\uc774\uace0, \uc778\uc0ac\uc774\ud2b8\uc758 \uc9c8\uc744 \ud55c\uce35 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldai-b\"><b>AI\uac00 \uc5c6\uc73c\uba74 \ub193\uce58\ub294 \uac83\ub4e4<\/b><\/h3>\n<p>AI\ub294 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \ud328\ud134\uc744 \uc778\uc2dd\ud558\uba70, \ud2b8\ub80c\ub4dc\ub97c \uc608\uce21\ud558\ub294 \uac15\ub825\ud55c \uc5ed\ub7c9\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2a5\ub825\uc740 1) \uace0\uac1d \uacbd\ud5d8\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \uac1c\uc120\ud558\ub294 \ub3d9\uc2dc\uc5d0, 2) \uc131\uacfc \uc9c0\ud45c \uce21\uc815 \ubc29\uc2dd\uc5d0\ub3c4 \ud070 \ubcc0\ud654\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800, \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \ub9e4\ub044\ub7fd\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574 \ucc38\uc5ec\ub3c4, \ub9cc\uc871\ub3c4, \uadf8\ub9ac\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 AI \ub3c4\uad6c\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574, \ud575\uc2ec \uc9c0\ud45c\ub97c \ub354 \uc815\ubc00\ud558\uac8c \ucd94\uc801\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uacbd\ud5d8 \ud5a5\uc0c1\uacfc \uc815\ubc00\ud55c \uce21\uc815\uc774 \ub9de\ubb3c\ub9ac\uba74\uc11c, \uae30\uc5c5\uc740 \uc804\ub7b5\uc744 \ub354 \uc815\uad50\ud558\uac8c \ub2e4\ub4ec\uace0 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uac15\ub825\ud55c \uacbd\uc7c1\ub825\uc744 \uac16\ucd94\uac8c \ub418\ub294 \uac83\uc774\uc8e0.<\/p>\n<h3 id=\"b-stylefont-weight-bold-kpi-ai-b\"><b>\uc8fc\ubaa9\ud574\uc57c \ud560 KPI\uc640 AI\uc758 \uc5ed\ud560<\/b><\/h3>\n<p>\uc5b4\ub5a4 AI \ub3c4\uad6c\ub97c \ub3c4\uc785\ud560\uc9c0 \uace0\ubbfc\ud558\uae30 \uc804\uc5d0, \uba3c\uc800 \uc6b0\ub9ac\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \uc9c0\ud45c\ub4e4\uacfc AI\uac00 \uc5b4\ub5bb\uac8c \uc774\uac83\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294\uc9c0 \uac04\ub2e8\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/service\/customer-service-incident-management\/customer-satisfaction-score\/\" target=\"_blank\" rel=\"noopener\"><b>\uace0\uac1d \ub9cc\uc871\ub3c4(CSAT)<\/b><\/a>: \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\ub294\uc9c0\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. AI\ub294 \uc124\ubb38 \ub370\uc774\ud130\uc640 \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud558\uc5ec \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/service\/customer-service-incident-management\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\"><b>\uc21c \uace0\uac1d \ucd94\ucc9c \uc9c0\uc218(NPS)<\/b><\/a>: \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. AI\ub294 \ucd94\ucc9c\uc790\uc640 \ube44\ucd94\ucc9c\uc790\uc758 \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0, \uadf8\uc5d0 \uae30\ubc18\ud55c \uc2e4\uc9c8\uc801\uc778 \uac1c\uc120\uc548\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/customer-effort-score-cracks-the-top-5-most-measured-service-metrics\/\" target=\"_blank\" rel=\"noopener\"><b>\uace0\uac1d \ub178\ub825 \uc9c0\uc218(CES)<\/b><\/a>: \uace0\uac1d\uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uac70\ub098 \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \uc218\uc6d4\ud588\ub294\uc9c0\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. AI\ub294 \ubcf5\uc7a1\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0, \uc790\ub3d9\ud654\ub41c \uc751\ub2f5 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ubd80\ub2f4\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/service\/contact-center\/first-call-resolution\/\" target=\"_blank\" rel=\"noopener\"><b>\ucd5c\ucd08 \ubb38\uc758 \ud574\uacb0\ub960(FCR) \ubc0f \ud3c9\uade0 \ud574\uacb0 \uc2dc\uac04<\/b><\/a>: \ucd5c\ucd08\ub85c \ubc1c\uc0dd\ud55c \ubb38\uc81c\uac00 \ud574\uacb0\ub41c \ube44\uc728\uacfc \uace0\uac1d \uc694\uccad\uc744 \ucc98\ub9ac\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \ud3c9\uade0 \uc2dc\uac04\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. AI \ucc57\ubd07\uc774\ub098 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uae30\ubc18 \uc9c0\uc6d0 \ub3c4\uad6c\ub294 \uc989\uac01\uc801\uc778 \uc751\ub2f5\uc744 \uc81c\uacf5\ud558\uac70\ub098 \uc0c1\ub2f4\uc6d0\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud568\uc73c\ub85c\uc368 \ubb38\uc81c \ud574\uacb0 \uc2dc\uac04\uc744 \ub2e8\ucd95\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/sales\/analytics\/customer-churn\/\" target=\"_blank\" rel=\"noopener\"><b>\uc774\ud0c8\ub960\/\uc720\uc9c0\uc728<\/b><\/a>: \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\ub294 \uace0\uac1d\uacfc \uacc4\uc18d \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc758 \ube44\uc728\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. AI\ub294 \uace0\uac1d \uc774\ud0c8\uc744 \uc608\uce21\ud558\uace0, \uc0ac\uc804\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc720\uc9c0 \uc804\ub7b5\uc744 \uc124\uacc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/what-is-customer-engagement-score\/\" target=\"_blank\" rel=\"noopener\"><b>\ucc38\uc5ec\uc728<\/b><\/a>: \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc5bc\ub9c8\ub098 \ud65c\ubc1c\ud788 \uc18c\ud1b5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. AI\ub294 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud574, \uac1c\uc778\ud654\ub41c \uc804\ub7b5\uc744 \uc81c\uc548\ud568\uc73c\ub85c\uc368 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd09\uc9c4\ud558\uac8c \ub418\ub294 \uac83\uc774\uc8e0.<\/li>\n<\/ul>\n<p>\uacb0\uad6d \uace0\uac1d \ucd94\ucc9c \uc9c0\uc218(NPS), \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV), \uc774\ud0c8\ub960 \ub4f1 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 KPI\uac00 \ubb34\uc5c7\uc774\ub4e0 \uac04\uc5d0, AI\ub97c \uc798 \ud65c\uc6a9\ud558\uba74 \uadf8 \ud6a8\uacfc\ub294 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774\uc81c \uc2e4\uc81c \uc5b4\ub5a4 \ub3c4\uad6c\uc640 \uc0ac\ub840\ub4e4\uc774 \uc788\ub294\uc9c0 \uc880 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcfc\uae4c\uc694?<\/p>\n<h3 id=\"b-stylefont-weight-bold-ai-ai-b\"><b>\uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \uc704\ud55c AI \ub3c4\uad6c: AI \ud65c\uc6a9 \uc0ac\ub840\ubcc4 \uc815\ub9ac<\/b><\/h3>\n<p>\uc544\ub798\uc5d0\uc11c\ub294 \uace0\uac1d \uacbd\ud5d8(CX)\uc5d0\uc11c \uc790\uc8fc \ub9c8\uc8fc\ud558\ub294 \uacfc\uc81c\ub97c \uc720\ud615\ubcc4\ub85c \ub098\ub204\uace0, \uc774\uc5d0 \uc801\ud569\ud55c AI \ub3c4\uad6c\ub97c \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uac01 \ub3c4\uad6c\uac00 \uc5b4\ub5bb\uac8c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-bold1-ai-b\"><b>1. AI\ub97c \ud1b5\ud55c \uace0\uac1d \ud589\ub3d9 \uc608\uce21 \uac1c\uc120<\/b><\/h3>\n<p><i><b>\uc601\ud5a5\uc744 \ubc1b\ub294 CX \uc9c0\ud45c:<\/b> \uace0\uac1d \ub9cc\uc871\ub3c4(CSAT), \uace0\uac1d \uc720\uc9c0\uc728, \uc7ac\uad6c\ub9e4\uc728<\/i><\/p>\n<p>\uae30\uc5c5\uc774 \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \uc608\uce21\ud560 \uc218 \uc788\ub2e4\uba74, \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \ubbf8\ub9ac \uc124\uacc4\ud558\uace0 \uc120\uc81c\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uce21 \ubd84\uc11d\uc740 \uacfc\uac70 \ubc0f \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\ub9e4 \ud328\ud134, \uc774\ud0c8 \uac00\ub2a5\uc131, \uc81c\ud488 \uc120\ud638\ub3c4 \ub4f1\uc744 \uc608\uce21\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p><b>\ub3c4\uad6c:<\/b> <a href=\"https:\/\/www.salesforce.com\/au\/blog\/sales-predictive-analytics\/\" target=\"_blank\" rel=\"noopener\">\uc608\uce21 \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/a><\/p>\n<p>\uc774 \ud50c\ub7ab\ud3fc\uc740 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud1b5\ud574 \uace0\uac1d \ud589\ub3d9\uc758 \ud2b8\ub80c\ub4dc\ub97c \ucc3e\uc544\ub0b4\uace0, \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uacfc \ud1b5\ud569\ub418\uc5b4 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uba70 \uc815\uad50\ud55c \uc608\uce21\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p><b>AI \ud65c\uc6a9 \uc0ac\ub840:<\/b> \ub7ed\uc154\ub9ac \uc720\ud1b5 \ube0c\ub79c\ub4dc <a href=\"https:\/\/www.salesforce.com\/customer-stories\/saks\/\" target=\"_blank\" rel=\"noopener\">Saks<\/a>\ub294 AI\uc640 \uc790\uc0ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc628\ub77c\uc778, \ubaa8\ubc14\uc77c, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uace0\uac1d \ub9de\ucda4\ud615 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc778\ud654 \uc804\ub7b5\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \ud504\ub9ac\ubbf8\uc5c4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ud55c\uce35 \uace0\ub3c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold2-b\"><b>2. \uac1c\uc778\ud654\ub97c \ud1b5\ud55c \uace0\uac1d \uc720\uc9c0 \uac15\ud654<\/b><\/h3>\n<p><b>\uc601\ud5a5\uc744 \ubc1b\ub294 CX \uc9c0\ud45c:<\/b> \uace0\uac1d \uc720\uc9c0\uc728, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV), \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561(AOV)<\/p>\n<p>AI \uae30\ubc18 \uac1c\uc778\ud654 \ub3c4\uad6c\ub294 \uace0\uac1d\uc758 \ud589\ub3d9, \uc120\ud638\ub3c4, \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uace0\uac1d \uac1c\uac1c\uc778\uc774 \uc774\ud574 \ubc1b\uace0 \uc874\uc911\ubc1b\uace0 \uc788\ub2e4\uace0 \ub290\ub07c\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p><b>\ub3c4\uad6c:<\/b> <a href=\"https:\/\/www.salesforce.com\/au\/blog\/future-of-personalisation-ai\/\" target=\"_blank\" rel=\"noopener\">\uac1c\uc778\ud654 \uc5d4\uc9c4<\/a><\/p>\n<p>\uc774 AI \ub3c4\uad6c\ub294 \uac80\uc0c9 \uae30\ub85d, \uad6c\ub9e4 \ub370\uc774\ud130, \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud574 \uc2e4\uc2dc\uac04 \ucf58\ud150\uce20 \ucd94\ucc9c, \ub9de\ucda4\ud615 \uc774\uba54\uc77c \ucea0\ud398\uc778, \ud0c0\uae43 \ud504\ub85c\ubaa8\uc158 \ub4f1 \ub2e4\uc591\ud55c \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \uc138\ubc00\ud558\uac8c \uc870\uc728\ud569\ub2c8\ub2e4.<\/p>\n<p><b>AI \ud65c\uc6a9 \uc0ac\ub840:<\/b> \ubcf4\ud5d8 \ubc0f \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5 <a href=\"https:\/\/www.salesforce.com\/blog\/ai-driven-personalization\/\" target=\"_blank\" rel=\"noopener\">Nationwide<\/a>\ub294 AI\ub97c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc \ubc0f \ub514\uc9c0\ud138 \uc790\uc0b0 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacc4\ud574, \ud55c\uce35 \uc815\uad50\ud55c \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ucea0\ud398\uc778\uacfc \uc6f9 \uacbd\ud5d8\uc774 \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc5d0\uac8c \uaf2d \ub9de\ub294 \uac83\ucc98\ub7fc \ub290\uaef4\uc9c0\ub294 \u2018\ub9de\ucda4\ud615 \uc5f0\uacb0\u2019\uc744 \uc2e4\ud604\ud558\uace0 \uc788\uc8e0. \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d\uc758 \ucc38\uc5ec\uc728\uc744 \ub192\uc774\uace0, \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \uc5f0\uacb0\uace0\ub9ac\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold3-ai-b\"><b>3. AI\ub97c \ud1b5\ud55c \uace0\uac1d \uc774\ud0c8 \ubc29\uc9c0 \ubc0f \uc778\uc0ac\uc774\ud2b8 \ud5a5\uc0c1<\/b><\/h3>\n<p><b>\uc601\ud5a5\uc744 \ubc1b\ub294 CX \uc9c0\ud45c:<\/b> \uc774\ud0c8\ub960(Churn Rate), \uc21c \uace0\uac1d \ucd94\ucc9c \uc9c0\uc218(NPS), \uace0\uac1d \ub178\ub825 \uc9c0\uc218(CES)<\/p>\n<p>AI \uae30\ubc18 \uac10\uc815 \ubd84\uc11d \ub3c4\uad6c\ub294 \uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP)\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucc44\ud305 \uae30\ub85d, \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub4f1\uc744 \ubd84\uc11d\ud558\uace0, \uace0\uac1d\uc758 \uac10\uc815\uacfc \ubd88\ub9cc\uc744 \ubbf8\ub9ac \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ubc29\ub300\ud55c \ud53c\ub4dc\ubc31 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uc5ec \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\uc640 \uc2dc\uac01\uc801 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc774 \uc120\uc81c\uc801\uc73c\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uace0\uac1d \uc774\ud0c8\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uace0\uac1d\uc774 \uc9c1\uc811 \ub9d0\ud558\uc9c0 \uc54a\uc544\ub3c4, \uadf8\ub4e4\uc774 \ud50c\ub7ab\ud3fc\uc744 \uc5b4\ub5bb\uac8c \ud0d0\uc0c9\ud558\uace0 \uacbd\ud5d8\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud30c\uc545\ud560 \uc218 \uc788\uc5b4\uc694. \uae30\uc874\uc5d0\ub294 \ub0ae\uc740 NPS \uc810\uc218, \uace0\uac1d \ub9cc\uc871\ub3c4(CAT) \uc124\ubb38, \ud639\uc740 \ud654\ub09c \uace0\uac1d\uc758 \uc774\uba54\uc77c\ucc98\ub7fc \uace0\uac1d\uc774 \ubb38\uc81c\ub97c \ub9d0\ud574\uc904 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub824\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc740 \uadf8\ub7f0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uae30 \uc804\uc5d0 \uac10\uc9c0\ud560 \ubc29\ubc95\uc774 \ub9ce\uc774 \uc0dd\uacbc\uc8e0.&#8221; &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=WeEhZp_8A14\" target=\"_blank\" rel=\"noopener\">BetterUp\uc758 \uace0\uac1d \uc131\uacf5 \ubd80\ubb38 \uc218\uc11d \ubd80\uc0ac\uc7a5(SVP) Sarah Parker<\/a><\/p>\n<p><b>\ub3c4\uad6c:<\/b> <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/analysis-of-survey-responses-with-sentiment-insights\/get-started-with-sentiment-insights?_ga=2.37624032.1770434835.1747702825-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\uac10\uc815 \ubd84\uc11d<\/a> \uc18c\ud504\ud2b8\uc6e8\uc5b4, VoC \ubd84\uc11d \ud50c\ub7ab\ud3fc<\/p>\n<p>AI \uae30\ubc18 \uac10\uc815 \ubd84\uc11d \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 VoC \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc740 \uae30\uc5c5\uc774 \uace0\uac1d \uc774\ud0c8\uc744 \uc0ac\uc804\uc5d0 \ubc29\uc9c0\ud558\uace0 \uc778\uc0ac\uc774\ud2b8\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub4e4\uc740 \uc790\uc5f0\uc5b4 \ucc98\ub9ac(NLP)\ub97c \ud1b5\ud574 \uace0\uac1d \ud53c\ub4dc\ubc31\uc758 \uac10\uc815\uc744 \uc810\uc218\ud654\ud558\uace0, \ud14c\ub9c8\uc640 \ud2b8\ub80c\ub4dc\ub97c \uc2dc\uac01\ud654\ud574 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ubd88\ub9cc\uc744 \uc870\uae30\uc5d0 \ud30c\uc545\ud558\uace0 \ub300\uc0c1\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c \ubc29\ub300\ud55c \uc591\uc758 \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud574 \uc8fc\uc694 \uc8fc\uc81c\uc640 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \uac1c\uc120\ud558\uace0 \uace0\uac1d \ucc38\uc5ec \uc804\ub7b5\uc744 \uc815\uad50\ud654\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc AI \ub3c4\uad6c\ub294 \ub9ce\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2dc\uac04 \ud750\ub984\uc5d0 \ub530\ub978 \uac10\uc815 \ubcc0\ud654\ub97c \uc2dc\uac01\ud654\ud558\ub294 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><b>AI \ud65c\uc6a9 \uc0ac\ub840:<\/b> \ud55c \uc219\ubc15 \ube0c\ub79c\ub4dc\ub294 TripAdvisor\uc640 Google \ub9ac\ubdf0\ub97c \ubd84\uc11d\ud574 \uccb4\ud06c\uc778 \ub300\uae30 \uc2dc\uac04\uc5d0 \ub300\ud55c \ubc18\ubcf5\uc801\uc778 \ubd88\ub9cc\uc744 \ubc1c\uacac\ud558\uace0, \uc6b4\uc601 \ud504\ub85c\uc138\uc2a4\ub97c \uc870\uc815\ud574 \uc9c0\uc5f0 \ubb38\uc81c\ub97c \ud574\uacb0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold4-ai-b\"><b>4. AI \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uace0\uac1d \uc9c0\uc6d0 \ucd5c\uc801\ud654<\/b><\/h3>\n<p><b>\uc601\ud5a5\uc744 \ubc1b\ub294 CX \uc9c0\ud45c:<\/b> \ucd5c\ucd08 \uc751\ub2f5 \uc2dc\uac04, \ubb38\uc81c \ud574\uacb0 \uc2dc\uac04, \uc6b4\uc601 \ud6a8\uc728\uc131<\/p>\n<p>AI \uae30\ubc18 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud574\uc90d\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uace0\uac1d \uc694\uccad\uc774 \ub354 \ube60\ub974\uac8c \ud574\uacb0\ub418\uace0, \uc0c1\ub2f4\uc6d0\uc740 \ubcf5\uc7a1\ud55c \ubb38\uc758\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc5b4 \uc804\ubc18\uc801\uc778 \uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \uc77c\uad00\ub41c \uc11c\ube44\uc2a4 \ud488\uc9c8\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\ub3c4\uad6c:<\/b> <a href=\"https:\/\/www.salesforce.com\/agentforce\/autonomous-agents\/\" target=\"_blank\" rel=\"noopener\">\uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8 (Autonomous Agents)<\/a><\/p>\n<p>\uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\ub294 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc77c\ub828\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uace0\ub3c4\ud654\ub41c AI \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud558\uba70 \uc810\ucc28 \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud574 \uc131\ub2a5\uc744 \uac1c\uc120\ud574 \ub098\uac11\ub2c8\ub2e4.<\/p>\n<p><b>AI \ud65c\uc6a9 \uc0ac\ub840:<\/b> \ud55c \uc18c\ub9e4 \uae30\uc5c5\uc740 \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\ub97c \uad50\uc721\ud574 \uc804\uccb4 \uace0\uac1d \ubb38\uc758 \uc911 70%\ub97c \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488 \uc7ac\uace0\ub098 \ubc18\ud488 \uc815\ucc45\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \uc2a4\uc2a4\ub85c \ucc98\ub9ac\ud558\uace0, \ud574\uacb0\uc774 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uc5d0\ub294 \uad00\ub828 \ub9e5\ub77d\uacfc \ud568\uaed8 \uc0c1\ub2f4\uc6d0\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \uc804\ub2ec\ub429\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc0c1\ub2f4\uc6d0\uc758 \uc5c5\ubb34 \ubd80\ub2f4\uc774 \ud06c\uac8c \uc904\uace0, \uc751\ub2f5 \ud488\uc9c8\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold5-b\"><b>5. \uc140\ud504\uc11c\ube44\uc2a4 \uc5ed\ub7c9 \uac15\ud654<\/b><\/h3>\n<p><b>\uc601\ud5a5\uc744 \ubc1b\uc740 CX \uc9c0\ud45c:<\/b> \ucd5c\ucd08 \ubb38\uc758 \ud574\uacb0\ub960, \uace0\uac1d \ub178\ub825 \uc9c0\uc218(CES), \uc6b4\uc601 \ube44\uc6a9<\/p>\n<p>AI \ub3c4\uad6c\ub294 \uace0\uac1d\uc774 \uc2a4\uc2a4\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ub2f4\uc6d0\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uba74\uc11c\ub3c4 \ub192\uc740 \uc218\uc900\uc758 \uc11c\ube44\uc2a4\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\ub3c4\uad6c:<\/b> <a href=\"https:\/\/www.salesforce.com\/service\/customer-self-service\/\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc140\ud504\uc11c\ube44\uc2a4<\/a><\/p>\n<p>Agentforce\ub294 \uace0\uac1d\uc774 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub4e0 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ube60\ub974\uac8c \ucc3e\uace0, \uac1c\uc778\ud654\ub41c \uc9c0\uc6d0\uc744 \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \uc5f0\uacb0\ud574\uc90d\ub2c8\ub2e4. \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc77c\uad00\ub41c \uc140\ud504\uc11c\ube44\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/p>\n<p><b>AI \ud65c\uc6a9 \uc0ac\ub840:<\/b> \uae08\uc735 \uae30\uad00\uc5d0\uc11c\ub294 <a href=\"https:\/\/www.salesforce.com\/form\/conf\/service-cloud\/self-service-demo\/?leadcreated=true&amp;redirect=true&amp;sfuuid=85fe0614-7737-4951-ad47-642b33c6fde6&amp;tid=b2a0e98d-0349-4410-ac96-86081dd90ee6&amp;d=pb&amp;nc=7013y000002a7aAAAQ\" target=\"_blank\" rel=\"noopener\">Service Agent<\/a>\uc640 \uac19\uc740 AI \uae30\ubc18 \uc140\ud504\uc11c\ube44\uc2a4 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0, \ubb38\uc758 \uac74\uc218\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uac10\uc18c\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uace0\uac1d\uc5d0\uac8c \uc120\uc81c\uc801\uc774\uace0 \ube60\ub978 \ud574\uacb0 \ubc29\uc548\uc744 \uc81c\uacf5\ud574, \uc2a4\uc2a4\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldai-b\"><b>AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc774\ub7ec\ud55c \ud65c\uc6a9 \uc0ac\ub840\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \ubc29\ubc95<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noopener\">AI \uc5d0\uc774\uc804\ud2b8<\/a>\uac00 \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c, \uace0\uac1d \uc131\uacf5 \uc804\ub7b5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc810\uc810 \ub354 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc0ac\uc804\uc5d0 \ud30c\uc545\ud559\ub3c4, \ub9de\ucda4\ud615 \uc0c1\ud638\uc791\uc6a9 \uc804\ub7b5\uc744 \uc138\uc6b0\uba70, \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc AI\ub294 \ud589\ub3d9\uc744 \uc608\uce21\ud558\uace0, \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\uba70, \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub2a5\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ud544\uc218 \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\uc740 \ub2e8\uc21c\ud788 KPI\ub97c \ub192\uc774\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \ub354\uc6b1 \uae4a\uace0 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac \ubd84\uc57c\uc5d0\uc11c AI\uc758 \ub3c4\uc785\uc774 \ube60\ub974\uac8c \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c AI \ub3c4\uad6c\ub97c \ud1b5\ud574 \uace0\uac1d \uc774\ud0c8\ub960 \uac10\uc18c, \uc751\ub2f5 \uc18d\ub3c4 \uac1c\uc120, \uc140\ud504\uc11c\ube44\uc2a4 \uac15\ud654 \ub4f1 CX \ud575\uc2ec \uc9c0\ud45c\ub97c \uc2e4\uc9c8\uc801\uc73c\ub85c \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uae30\uc5c5\ub4e4\uc758 AI \ud65c\uc6a9&hellip;<\/p>\n","protected":false},"author":1,"featured_media":30,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[150],"coauthors":[8],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\ub97c \uc704\ud55c AI \uc194\ub8e8\uc158 \ubc0f \ud65c\uc6a9 \uc0ac\ub840- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d \uc774\ud0c8\ub960(Churn Rate) \ub54c\ubb38\uc5d0 \uace0\ubbfc\uc774\uc2e0\uac00\uc694? 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