{"id":336,"date":"2024-09-02T20:21:00","date_gmt":"2025-11-12T20:21:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=336"},"modified":"2025-11-27T12:46:26","modified_gmt":"2025-11-27T03:46:26","slug":"marketing-conversion","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing-conversion\/","title":{"rendered":"\uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\ub780? \uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \uc704\ud55c 5\uac00\uc9c0 \ud301"},"content":{"rendered":"<h2 id=\"cro-cro\">\uc774\ucee4\uba38\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uacc4\uc2e0\uac00\uc694? \uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\ub97c \uc2dc\uc791\ud558\uc138\uc694. CRO\ub97c \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \uace0\uac1d\uc758 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud574 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc744 \uc99d\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc5bb\uc73c\uc138\uc694.<\/h2>\n<p>\uc5ec\ub7ec\ubd84\uc758 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\uc774\ucee4\uba38\uc2a4 \uc6f9\uc0ac\uc774\ud2b8<\/a>\uac00 \uc815\uc0c1\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubd05\uc2dc\ub2e4. \ud2b8\ub798\ud53d\ub3c4 \uc720\uc785\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 <a href=\"https:\/\/www.salesforce.com\/commerce\/social\/\" target=\"_blank\" rel=\"noopener\">\uc18c\uc15c \ucc44\ub110<\/a>\uacfc <a href=\"https:\/\/www.salesforce.com\/blog\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">\uac80\uc0c9 \uc5d4\uc9c4<\/a>, \ubbf8\ub514\uc5b4 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc911\uc694\ud55c \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc774\ub807\uac8c \ubc29\ubb38\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \ubaa8\ub450 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\uac00 \ud544\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>CRO\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uae30\uc5c5\uc774 \uc6d0\ud558\ub294 \uc561\uc158(\uad6c\ub9e4 \ub4f1)\uc744 \uc218\ud589\ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \ube44\uc728\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \uc790\uccb4\ub294 \uc808\ubc18\uc758 \uc131\uacf5\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\ub85c \ub9ce\uc740 \ubc29\ubb38\uc790\ub97c \uc720\uce58\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4\ub97c \uc77c\uc73c\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc62c\ubc14\ub978 CRO \uc804\ub7b5\uc744 \ud1b5\ud574 \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70 \uc218\uc775\uc744 \uc99d\ub300\ud558\uc138\uc694.<\/p>\n<p><b>\ud559\uc2b5 \ub0b4\uc6a9<\/b><\/p>\n<ul>\n<li>\uc804\ud658\uc728\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/li>\n<li>\uc804\ud658\uc728\uc740 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<\/li>\n<li>\ud3c9\uade0 \uc804\ud658\uc728\uc740 \uc5bc\ub9c8\uc778\uac00\uc694?<\/li>\n<li>\uc804\ud658\uc728\uc744 \uc5ec\ub7ec \ub9e5\ub77d\uc5d0\uc11c \ubd84\uc11d\ud558\uc138\uc694<\/li>\n<li>\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728\uc744 \ub192\uc774\ub824\uba74 \ubb34\uc5c7\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<u><\/u><\/li>\n<li>\uacb0\uc81c \ubc29\uc2dd\uc740 \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<u><\/u><\/li>\n<li>\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728 \ucd5c\uc801\ud654 \ud301<u><\/u><\/li>\n<li>\uc131\uacf5\uc801\uc778 \uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \uc704\ud55c 5\ub2e8\uacc4<\/li>\n<\/ul>\n<h2>\uc804\ud658\uc728\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \uc804\ud658\uc728\uc774\ub780 \ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0\uc11c \uc591\uc2dd \uc791\uc131, \uc11c\ube44\uc2a4 \uac00\uc785, \uad6c\ub9e4 \ub4f1 \uc6d0\ud558\ub294 \ud589\ub3d9\uc744 \ucde8\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 \ube44\uc728\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc6b0\ub9ac \uace0\uac1d\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/product-listing-page\/\" target=\"_blank\" rel=\"noopener\">\uc81c\ud488 \ubaa9\ub85d \ud398\uc774\uc9c0<\/a>\ub97c \ubc29\ubb38\ud588\uc744 \ub54c, \uc6b0\ub9ac\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ucd94\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ud6c4 \uace0\uac1d\uc774 \uce74\ud2b8\ub97c \ud655\uc778\ud55c\ub2e4\uba74 \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \ud558\uae30 \uc6d0\ud569\ub2c8\ub2e4. \uc6f9 \uc0ac\uc774\ud2b8\uc758 \uc5ec\ub7ec \ud398\uc774\uc9c0\uc5d0\uc11c \uc804\ud658\uc728\uc744 \ucd94\uc801\ud558\uba74 <a href=\"https:\/\/www.salesforce.com\/commerce\/metrics\/\" target=\"_blank\" rel=\"noopener\">\uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815<\/a>\ud558\uace0 \uac1c\uc120\ud560 \ubd80\ubd84\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \uacf5\uac10\ud558\ub294 \uc694\uc18c\ub97c \ub354 \uc798 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ud658\uc728\uc774 \ub192\ub2e4\ub294 \uac74 <a href=\"https:\/\/www.salesforce.com\/commerce\/online-store-platform\/ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">\uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8<\/a>\uac00 \uc798 \ub514\uc790\uc778\ub418\uc5b4 \uc788\uace0 \ud3ec\ub9f7\uc774 \ud6a8\uacfc\uc801\uc774\uba70, \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \uc798 \uc5b4\ud544\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc804\ud658\uc728\uc774 \ub0ae\ub2e4\uba74 \ucf58\ud150\uce20, \ub514\uc790\uc778, \ucf54\ub4dc \ub4f1\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc728\uc774 \ub0ae\uc740 \uc77c\ubc18\uc801\uc778 \uc774\uc720\ub85c\ub294 \ub290\ub9b0 \ub85c\ub529 \uc2dc\uac04, \ubd88\ud3b8\ud55c \uacb0\uc81c \ud658\uacbd, \ubcf5\uc7a1\ud55c \uc0ac\uc774\ud2b8 \ud0d0\uc0c9 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"a\">\uc804\ud658\uc728\uc740 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub098\uc694?<\/h2>\n<p>\uc804\ud658\uc728\uc744 \uacc4\uc0b0\ud558\ub294 \uc2dd\uc740 \u2018\uc804\ud658 \uc218(\ub610\ub294 \ud2b9\uc815 \ud398\uc774\uc9c0\uc5d0\uc11c \uc6d0\ud558\ub294 \uc561\uc158) \ub098\ub204\uae30 \ud574\ub2f9 \ud398\uc774\uc9c0\uc758 \ucd1d \ubc29\ubb38\uc790 \uc218\u2019\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc544\uc6b0\ud130\ub97c \ud310\ub9e4\ud558\ub294 \uc18c\ub9e4\uc5c5\uccb4\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc7ac\ud0b7\uc758 \uc81c\ud488 \ud398\uc774\uc9c0\uc5d0 \ud55c \ub2ec \ub3d9\uc548 1,000\uba85\uc774 \ubc29\ubb38\ud558\uace0 50\uba85\uc758 \uace0\uac1d\uc774 \ud574\ub2f9 \uc7ac\ud0b7\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00\ud588\ub2e4\uba74, \ud574\ub2f9 \uc81c\ud488 \ud398\uc774\uc9c0\uc758 \uc804\ud658\uc728\uc740 5%\uc785\ub2c8\ub2e4. \uc804\ud658\uc728\uc774 \ub192\uc744\uc218\ub85d \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4<\/p>\n<h2 id=\"b\">\ud3c9\uade0 \uc804\ud658\uc728\uc740 \uc5bc\ub9c8\uc778\uac00\uc694?<\/h2>\n<p>\ubaa8\ub4e0 \uc5c5\uc885\uc758 \ud3c9\uade0 \uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728\uc740 <a href=\"https:\/\/www.statista.com\/statistics\/1106713\/global-conversion-rate-by-industry-and-device\/\" target=\"_blank\" rel=\"noopener\">\uc57d 2%\uc785\ub2c8\ub2e4<\/a>. \ud558\uc9c0\ub9cc \uc804\ud658\uc728\uc740 \uc0c1\ud669\uc5d0 \ub530\ub77c \ubaa8\ub450 \ub2e4\ub985\ub2c8\ub2e4. \uc5c5\uc885\uc5d0 \ub530\ub77c \uc804\ud658\uc728\uc774 \ub2e4\ub974\uace0, \uc804\ud658\uc5d0 \uace0\ub824\ud574\uc57c \ud560 \ub2e4\ub978 \ub2e4\uc591\ud55c \uc694\uc18c\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uad6c\ub9e4\uc790\uac00 \uc0ac\uc6a9\ud558\ub294 \ucc44\ub110, \ud2b9\uc815 \uc81c\ud488\uc758 \uac00\uaca9\ub300, \uc2ec\uc9c0\uc5b4 \uacc4\uc808\uc5d0 \ub530\ub77c\uc11c\ub3c4 \uc804\ud658\uc728\uc774 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ub958\ub098 \uc2dd\ud488\uc740 \ube44\uc6a9\uc774 \uc800\ub834\ud558\uace0 \uace0\uac1d\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uc989\uc2dc \uad6c\ub9e4\uc5d0 \uad00\uc2ec\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc804\ud658\uc728\uc774 \ud6e8\uc52c \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc81c\ud488\uc740 \uc704\ud5d8\ub3c4\uac00 \ub0ae\uc740 \uad6c\ub9e4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uba85\ud488\uc774\ub098 \uace0\uac00\uc758 \uc81c\ud488\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \uc870\uc0ac\ud558\uace0 \uac80\ud1a0\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uc804\ud658\uc728\uc774 \ub0ae\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \ub611\uac19\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uac83\uc740 \uc544\ub2c8\ubbc0\ub85c \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc138\uc6b8 \ub54c\ub294 \ud070 \uadf8\ub9bc\uc744 \ubcf4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"c\">\uc804\ud658\uc728\uc744 \uc5ec\ub7ec \ub9e5\ub77d\uc5d0\uc11c \ubd84\uc11d\ud558\uc138\uc694<\/h2>\n<p>\ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815\uc740 \ud56d\uc0c1 \ub370\uc774\ud130\ub85c \ub4b7\ubc1b\uce68\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc218\uce58\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uace0 \ub2e4\uac01\ub3c4\ub85c \uc774\ud574\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \uc81c\ud488 \ud398\uc774\uc9c0\uc758 \uc804\ud658\uc728\uc774 \ub9e4\uc6b0 \ub192\uc744 \uc218 \uc788\uc9c0\ub9cc, \uac19\uc740 \ud488\ubaa9\uc758 \ubc18\ud488\ub960\ub3c4 \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488 \ud398\uc774\uc9c0\uac00 \ud574\ub2f9 \ud488\ubaa9\uc758 \ud2b9\uc9d5\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989 \uace0\uac1d\uc774 \uc81c\ud488 \ud398\uc774\uc9c0\uc5d0 \ubb54\uac00 \ubd88\ub9cc\uc774 \uc788\ub2e4\ub294 \ub73b\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \ucd5c\uc801\uc758 \ubc29\ubc95\uc744 \ucc3e\uc73c\ub824\uba74 \ub2e4\uc591\ud55c \ub9e5\ub77d\uc5d0\uc11c \uc804\ud658\uc728\uc744 \uc0b4\ud3b4\ubcf4\uace0 \ubd84\uc11d\ud558\uc138\uc694. \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \ub2e4\ub978 <a href=\"https:\/\/www.salesforce.com\/commerce\/metrics\/\" target=\"_blank\" rel=\"noopener\">\uc774\ucee4\uba38\uc2a4 \uc9c0\ud45c<\/a>\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<p><b>\ubc18\ud488\ub960<\/b>: \ubc18\ud488\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc81c\ud488\uacfc \uac00\uc7a5 \ub0ae\uc740 \uc81c\ud488\uc744 \ud30c\uc545\ud55c \ub2e4\uc74c \uadf8 \uc774\uc720\ub97c \uc870\uc0ac\ud558\uc138\uc694. \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc81c\ud488(\ubc18\ud488\ub960\uc774 \uac00\uc7a5 \ub0ae\uc740 \uc81c\ud488)\uc5d0\uc11c \uc5bb\uc740 \uacb0\uacfc\ub97c \ud65c\uc6a9\ud574 \ubc18\ud488\ub960\uc774 \ub192\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/painless-retail-returns\/\" target=\"_blank\" rel=\"noopener\">\uc804\ub7b5\uc744 \ub9c8\ub828<\/a>\ud558\uc138\uc694. \uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\ub97c \uc870\uc815\ud574\uc57c \ud558\ub098\uc694? \ubc18\ud488\ub960\uc774 \ub192\uc740 \ud488\ubaa9\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \uc790\ub3d9 \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud574 \ubb38\uc81c\ub97c \ubbf8\ub9ac \ud30c\uc545\ud558\uace0 \uc120\uc81c\uc801\uc778 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\ub294 \uac83\ub3c4 \uace0\ub824\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\ub960:<\/b> \uace0\uac1d\uc774 \uce74\ud2b8\uc5d0 \uc0c1\ud488\uc744 \ucd94\uac00\ud588\uc9c0\ub9cc \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \uadf8 \uc774\uc720\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694. \ubc30\uc1a1 \ubc0f \ubc30\uc1a1\ub8cc\uac00 \ub108\ubb34 \ub192\uc740\uac00\uc694? <a href=\"https:\/\/www.salesforce.com\/commerce\/online-payment-solution\/checkout-guide\/\" target=\"_blank\" rel=\"noopener\">\uacb0\uc81c \ud658\uacbd<\/a>\uc774 \ubcf5\uc7a1\ud558\uc9c4 \uc54a\ub098\uc694?<\/p>\n<p><b>\ud504\ub85c\ubaa8\uc158:<\/b> \ub0ae\uc740 \uc804\ud658\uc728\uc740 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4\ub97c \ubc29\ud574\ud558\ub294 \uac83\uc774 \uac00\uaca9\uc774\ub77c\uba74, \uc81c\ud488 \uac00\uaca9\uc744 \ub0ae\ucd94\ub294 \uac83\uc774 \ub354 \ub9ce\uc740 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294\uc9c0 \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694. \ub610\ud55c <a href=\"https:\/\/www.salesforce.com\/commerce\/ai\/\" target=\"_blank\" rel=\"noopener\">AI \uae30\ubc18 \uc81c\ud488 \ucd94\ucc9c<\/a>\uc744 \uc0ac\uc6a9\ud574 \uc804\ud658\uc728\uc774 \ub0ae\uc740 \ud488\ubaa9\uc744 \uc81c\uc548\ud55c\ub2e4\uba74 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2 id=\"d\">\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728\uc744 \ub192\uc774\ub824\uba74 \ubb34\uc5c7\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/h2>\n<p>\uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\ub97c \uc704\ud574\uc11c\ub294 \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \uc6f9 \ud398\uc774\uc9c0 \ubc0f \uc139\uc158\uc5d0\uc11c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ucee4\uba38\uc2a4 \uc804\ub7b5\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\ud648\ud398\uc774\uc9c0: <\/b>\ud648\ud398\uc774\uc9c0\ub294 \uad6c\ub9e4\uc790\uac00 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uac16\uac8c \ub418\ub294 \uccab\uc778\uc0c1\uc774\ubbc0\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub824\uba74 \uc720\uc775\ud558\uace0 \ub9e4\ub825\uc801\uc774\uba70 \ud0d0\uc0c9\ud558\uae30 \uc26c\uc6b4 \ud648\ud398\uc774\uc9c0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uac00\uce58\uac00 \ub192\uc740 \uc8fc\uc694 \ud504\ub85c\ubaa8\uc158\uc774 \uba85\ud655\ud558\uac8c \ud398\uc774\uc9c0 \uc704\ucabd\uc5d0 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud558\uc138\uc694. \uc989 \uace0\uac1d\uc774 \ud398\uc774\uc9c0\ub97c \uc544\ub798\ub85c \uc2a4\ud06c\ub864 \ud560 \ud544\uc694 \uc5c6\uc774 \uba54\uc778 \ud504\ub85c\ubaa8\uc158\uc744 \ubc14\ub85c \ubcfc \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uace0\ud488\uc9c8 \uc774\ubbf8\uc9c0\uc640 \ucf58\ud150\uce20\ub85c \ubca0\uc2a4\ud2b8\uc140\ub7ec \uc81c\ud488\uc744 \ud050\ub808\uc774\uc158\ud558\uc138\uc694. &#8216;\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00&#8217; \ubc84\ud2bc\uc740 \uac00\uaca9\uacfc \uae30\ud0c0 \uc911\uc694\ud55c \uc81c\ud488 \uc815\ubcf4\uc640 \ud568\uaed8 \uba85\ud655\ud558\uac8c \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><b>\ub79c\ub529 \ud398\uc774\uc9c0: <\/b>\ub79c\ub529 \ud398\uc774\uc9c0\ub294 \ub9c8\ucf00\ud305\uc774\ub098 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc81c\uc791\ub41c \ub3c5\ub9bd\ud615 \uc6f9 \ud398\uc774\uc9c0\uc785\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc774 \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uce74\ud14c\uace0\ub9ac, \ud2b9\ubcc4 \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ud074\ub9ad\ud588\uc744 \ub54c \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0 \ub3c4\ucc29\ud558\uac8c \ub429\ub2c8\ub2e4. \uad11\uace0\uc640 \ub79c\ub529 \ud398\uc774\uc9c0 \uc0ac\uc774\uc5d0 \uc5f0\uacb0\uace0\ub9ac\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uc720\uc0ac\ud55c \ud45c\ud604\uacfc \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\ud574 \uad11\uace0\uc640 \ub79c\ub529\ud398\uc774\uc9c0\uac00 \uc77c\uad00\uc131 \uc788\uac8c \ub290\uaef4\uc9c0\ub3c4\ub85d \ud558\uc138\uc694. \uc608\ub97c \ub4e4\uc5b4, \ubc29\ubb38\uc790\uac00 &#8216;\uaca8\uc6b8 \ucf54\ud2b8 20% \ud560\uc778&#8217;\uc774\ub77c\ub294 \ud5e4\ub4dc\ub77c\uc778\uc774 \uc788\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ud074\ub9ad\ud588\ub2e4\uba74 \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \ud61c\ud0dd\uc744 \uba85\ud655\ud558\uac8c \ud45c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4. &#8216;\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00&#8217; \ubc0f &#8216;\uc9c0\uae08 \uad6c\ub9e4&#8217; \ubc84\ud2bc\uc774 \ub208\uc5d0 \uc798 \ub744\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ub79c\ub529 \ud398\uc774\uc9c0\ub97c A\/B \ud14c\uc2a4\ud2b8\ud558\uc5ec \ubb34\uc5c7\uc774 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\ub3c4 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<p><b>\uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0: <\/b>\uc0c1\uc138 \ud398\uc774\uc9c0\ub294 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\uc774 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uacf3\uc785\ub2c8\ub2e4. \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ucd94\uac00\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \uc801\uc808\ud55c \uac00\uaca9 \ucc45\uc815\uacfc \uba54\uc2dc\uc9c0 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \uac00\uce58\ub098 \ucc28\ubcc4\ud654\ub418\ub294 \ud310\ub9e4 \ud3ec\uc778\ud2b8 \uc5c6\uc774 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ube44\ud574 \uc81c\ud488 \uac00\uaca9\ub9cc \ub192\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uace0\uac1d\uc740 \ub2e4\ub978 \uacf3\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \ubc84\ud2bc\uc744 \uad00\ub828 \ud61c\ud0dd \ubc0f \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ud504\ub85c\ubaa8\uc158\uacfc \ud568\uaed8 \ub208\uc5d0 \uc798 \ub744\uac8c \ud45c\uc2dc\ud558\uc138\uc694. \ub610\ud55c \uace0\uac1d \ub9ac\ubdf0\ub97c \uac15\uc870\ud574 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uace0 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e4\uc81c \uace0\uac1d \uc0ac\ub840\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc740 \uc2e0\ub8b0\ub97c \ub192\uc774\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c <a href=\"https:\/\/www.statista.com\/statistics\/1020836\/share-of-shoppers-reading-reviews-before-purchase\/\" target=\"_blank\" rel=\"noopener\">\uc774\ucee4\uba38\uc2a4 \uc774\uc6a9 \uace0\uac1d\uc758 70%<\/a>\ub294 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 1~6\uac1c\uc758 \uace0\uac1d \ub9ac\ubdf0\ub97c \uc77d\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"e\">\uacb0\uc81c \ubc29\uc2dd\uc740 \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uc804\ub7b5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uc7a0\uc7ac \uace0\uac1d\uc774 \uacb0\uc81c \ud398\uc774\uc9c0\uc5d0 \ub3c4\ucc29\ud558\uba74 \uad6c\ub9e4 \ud37c\ub110\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud55c \uac83\uc785\ub2c8\ub2e4. \uc9c0\ub098\uce58\uac8c \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uac00 \uac70\ub798\ub97c \ub9dd\uce58\uc9c0 \uc54a\ub3c4\ub85d \uc8fc\uc758\ud558\uc138\uc694. \uac70\uc758 <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">\uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \uace0\uac1d<\/a>(48%)\uc774 \ucd94\uac00 \ube44\uc6a9\uc774 \ub108\ubb34 \ube44\uc2f8\uc11c \uacb0\uc81c \ub3c4\uc911 \uad6c\ub9e4\ub97c \ud3ec\uae30\ud569\ub2c8\ub2e4. <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d\uc758 \uc57d 25%\ub294<\/a> \ub290\ub9b0 \ubc30\uc1a1, \ubcf5\uc7a1\ud55c \uacb0\uc81c \ud504\ub85c\uc138\uc2a4, \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \uc774\ucee4\uba38\uc2a4 \uc6f9\uc0ac\uc774\ud2b8 \ub54c\ubb38\uc5d0 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc801\uc808\ud55c \uacb0\uc81c \uc218\ub2e8\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uad6c\ub9e4\ub97c \ud3ec\uae30\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \ub2e8\uacc4 \uc218\ub97c \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \ubc29\ubc95\uc744 \uac15\uad6c\ud558\uc138\uc694. <a href=\"https:\/\/www.salesforce.com\/commerce\/online-store-platform\/ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">\ud55c \ud398\uc774\uc9c0<\/a> \uacb0\uc81c \ub610\ub294 \uc6d0\ud074\ub9ad \uacb0\uc81c\ub97c \uad6c\ud604\ud558\uc138\uc694. \uc0c8\ub85c \uacc4\uc815\uc744 \ub9cc\ub4e4\uace0 \uc2f6\uc9c0 \uc54a\uc740 \uccab \uad6c\ub9e4 \uace0\uac1d\uc744 \uc704\ud574 \ube44\ud68c\uc6d0 \uacb0\uc81c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc138\uc694. \ub610\ud55c \ubc30\uc1a1\ube44\uc640 \uad00\uc138\ub97c \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4<\/p>\n<p>.<\/p>\n<h2 id=\"f\">\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728 \ucd5c\uc801\ud654 \ud301<\/h2>\n<p>\uc5b4\ub5a4 CRO \uc804\ub7b5\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \ud30c\ud2b8\ub97c \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc9c0\ub9cc, \uc804\ubc18\uc801\uc73c\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ubaa8\ubc94 \uc0ac\ub840\uac00 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\ub824\uba74 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uccb4\ud06c\ud574 \ubcf4\uc138\uc694:<\/p>\n<p><b>AI\uc640 \uc790\ub3d9\ud654\ub97c \uad6c\ud604\ud558\uc138\uc694: <\/b>\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c <a href=\"https:\/\/www.salesforce.com\/commerce\/ai\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">AI\ub97c \ud65c\uc6a9\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95<\/a>\ub4e4\uc774 \uacc4\uc18d \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc911 \ub2e4\uc218\uc758 \ubc29\ubc95\ub860\uc774 \uc804\ud658\uc728\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc5c5\uc740 <a href=\"https:\/\/www.salesforce.com\/commerce\/ai\/\" target=\"_blank\" rel=\"noopener\">\uc0dd\uc131\ud615 AI\ub97c \ud398\uc774\uc9c0 \ub514\uc790\uc774\ub108<\/a>\ub85c \uc0ac\uc6a9\ud574 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub418\uace0 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc6f9\ud398\uc774\uc9c0\ub97c \ub2e8 \uba87 \ucd08 \ub9cc\uc5d0 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\uc758 \uacbd\uc6b0, \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \ud2b9\uc815 \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud55c \uc81c\ud488 \uae30\ub2a5\uacfc \uc138\ubd80 \uc815\ubcf4\ub97c \uac15\uc870\ud558\ub294 \ubc18\uc751\ud615 \uc0c1\uc138 \ud398\uc774\uc9c0\ub97c \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0a0 \uacbd\uc6b0, AI\ub294 \uc774\uba54\uc77c, SMS, \uba54\uc2e0\uc800 \uc571\uc744 \ud1b5\ud574 \uc790\ub3d9 \uc0dd\uc131\ub41c \ub9de\ucda4\ud615 \uc81c\uc548\uc744 \uc804\uc1a1\ud558\uc5ec \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\uace0 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ud310\ub9e4\uc5d0 \uc9d1\uc911\ud558\uc138\uc694:<\/b> \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\ud488\uc744 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc778 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uad6c\ud604\ud558\uc138\uc694. \uac00\uaca9 \ubc0f \uc81c\ud488 \uae30\ub2a5\uc744 \uc27d\uac8c \uc124\uc815\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/commerce\/ecommerce-merchandising\/\" target=\"_blank\" rel=\"noopener\">\uac80\uc0c9 \ud544\ud130\ub97c \uc81c\uacf5\ud558\uc138\uc694<\/a>.<\/p>\n<p><b>\uace0\uac1d\uc774 \uae5c\ube61\ud55c \uc7a5\ubc14\uad6c\ub2c8 \ubaa9\ub85d\uc744 \uc0c1\uae30\uc2dc\ud0a4\uc138\uc694: <\/b>\uace0\uac1d\uc774 \uacb0\uc81c\ud558\uae30 \uc804\uc5d0 \uc1fc\ud551\uc774 \uc911\ub2e8\ub418\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uc778\uc885\uc774 \uc6b8\ub9ac\uac70\ub098 \uace0\uac1d\uc774 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uba87 \uac00\uc9c0 \ud488\ubaa9\uc744 \ucd94\uac00\ud55c \uc9c1\ud6c4\uc5d0 \uc800\ub141 \uc2dd\uc0ac\ub97c \ud560 \uc2dc\uac04\uc774 \ub418\uc5c8\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uac1c\uc778\ud654\ub41c \uc790\ub3d9 \uba54\uc2dc\uc9c0\uac00 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \ud478\uc2dc \uc54c\ub9bc\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d\uc774 \ub450\uace0 \uac04 \uc778\uae30 \uc0c1\ud488\uc744 \ubd80\ub4dc\ub7fd\uac8c \uc0c1\uae30\uc2dc\ucf1c \ubcf4\uc138\uc694. \ub9e4\ub825\uc801\uc778 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud574 \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uc138\uc694: <\/b>\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728\uc5d0 \uc788\uc5b4 \uae30\ub2a5\uacfc \ud615\uc2dd\uc740 \ub611\uac19\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud14c\uc2a4\ud2b8\ud558\uace0 \ud2b9\ud788 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ud398\uc774\uc9c0 \ub85c\ub529 \uc2dc\uac04\uc744 \ube60\ub974\uac8c \uc720\uc9c0\ud558\uc138\uc694. \uc628\ub77c\uc778 \uc1fc\ud551 \uace0\uac1d\uc758 \uc57d \uc808\ubc18(53%)\uc740 <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\">\ubaa8\ubc14\uc77c \uc6f9 \ud398\uc774\uc9c0<\/a>\uac00 \ub108\ubb34 \ub290\ub9ac\uac8c \ub85c\ub4dc\ub418\uba74(2\ucd08 \uc774\uc0c1) \uad6c\ub9e4\ub97c \ud3ec\uae30\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0\ub97c \ud0d0\uc0c9\ud560 \ub54c \uc6d0\ud65c\ud558\uac8c \uc2a4\ud06c\ub864\ud558\uace0 \uc27d\uac8c \uc55e\ub4a4\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n<p><b>\uac00\uaca9\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694:<\/b> \ubb34\ub8cc \ubc30\uc1a1\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc138\uc694. \ucd5c\uc18c \uc8fc\ubb38 \uae08\uc561\uc744 \uc124\uc815\ud558\uac70\ub098 \ubc30\uc1a1 \uae30\uac04\uc774 \uae38\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc \ub300\ubd80\ubd84\uc758 \uace0\uac1d\uc740 \ube60\ub978 \ubc30\uc1a1\ubcf4\ub2e4 \ubb34\ub8cc \ubc30\uc1a1\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.pitneybowes.com\/us\/blog\/order-expectations.html\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d\uc758 28%<\/a>\ub9cc\uc774 \ube60\ub978 \ubc30\uc1a1\uc744 \uc704\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubb34\ub8cc \ubc18\ud488 \uc635\uc158\uc740 \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubb3c\uac74\uc744 \uad6c\ub9e4\ud560 \ub54c \uc548\uc2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uac15\ub825\ud55c \ub3d9\uae30\ubd80\uc5ec\uac00 \ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud55c \uc0ac\ub78c\uc744 \ubb3c\uc5b4\ubcf4\uace0 \ud574\ub2f9 \uace0\uac1d\uc5d0\uac8c \ud560\uc778\uc744 \uc81c\uacf5\ud574 \ucd94\ucc9c\uc5d0 \ub300\ud55c \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"g\">\uc131\uacf5\uc801\uc778 \uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \uc704\ud55c 5\ub2e8\uacc4<\/h2>\n<p>\uc774\ucee4\uba38\uc2a4 \uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO) \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc740 \uc628\ub77c\uc778 \ud310\ub9e4\ub97c \uce21\uc815\ud558\uace0 \ub9e4\ucd9c\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ub2e8\uacc4\uc5d0 \ub530\ub77c \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694:<\/p>\n<p><b>1\ub2e8\uacc4: \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \uace0\uac1d \ub370\uc774\ud130 \uc218\uc9d1<\/b><\/p>\n<p>\ud6cc\ub96d\ud55c \uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ubb34\uc5c7\uc774 \uc0ac\ub78c\ub4e4\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\uace0 \uad6c\ub9e4\ub97c \uc720\ubc1c\ud558\ub294\uc9c0, \ub610 \ubb34\uc5c7\uc774 \uadf8\ub807\uc9c0 \uc54a\uc740\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc801\ud569\ud55c \uc720\ud615\uc758 \uac70\ub798, \uc778\uad6c \ud1b5\uacc4 \ubc0f \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc5b4\ub5a4 \uc81c\ud488\uc774 \uac00\uc7a5 \uc790\uc8fc \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ubc29\uce58\ub418\ub294\uc9c0, \uace0\uac1d\uc774 \uc1fc\ud551 \uacbd\ud5d8 \uc911 \uc5b4\ub290 \uc2dc\uc810\uc5d0 \uc774\ud0c8\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc138\uc694.<\/p>\n<p>\ub610\ud55c <a href=\"https:\/\/www.salesforce.com\/commerce\/\" target=\"_blank\" rel=\"noopener\">\uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc<\/a>\uc758 \ub370\uc774\ud130\ub97c \ud655\uc778\ud574 \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc640 \uac00\uaca9\ub300 \ub4f1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ud300\uc774 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc640 \ud310\ub9e4 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0, <a href=\"https:\/\/www.salesforce.com\/commerce\/ecommerce-merchandising\/\">\ud310\ub9e4\uc790<\/a>\ub294 \ucea0\ud398\uc778 \uc131\uacfc\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud574 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc801\ud569\ud55c \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>2\ub2e8\uacc4: \ubd84\uc11d \uc778\uc0ac\uc774\ud2b8\ub97c \uc2e4\ud589 \uacc4\ud68d\uc73c\ub85c \uc815\ub9ac\ud558\uae30<\/b><\/p>\n<p>\ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4 \uc8fc\uc694 \uace0\uac1d \ud398\ub974\uc18c\ub098(persona)\ub97c \uc815\uc758\ud558\uace0, \uc774\ub4e4\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud544\uc694\ub85c \ud558\ub294 \uac83\uc744 \uc815\uc758\ud558\uc138\uc694. \ud398\ub974\uc18c\ub098\ub294 \uace0\uac1d\uc744 \ud2b9\uc131\uc774 \uc788\ub294 \uc778\uac04\uc73c\ub85c \ud604\uc2e4\uc801\uc73c\ub85c \ud45c\ud604\ud55c \uac83\uc73c\ub85c, \ud0c0\uac9f \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uc751\ub2f5 \uacb0\uacfc\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc778\uad6c \ud1b5\uacc4\ub97c \ud30c\uc545\ud558\uace0 \uad6c\ub9e4 \uc720\ubc1c \uc694\uc778\uc744 \ubd84\uc11d\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc815\ub9ac\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \uc8fc\uc694 \uc0ac\ud56d \ubaa9\ub85d\uc73c\ub85c \ub9cc\ub4dc\uc138\uc694. \uc7a0\uc7ac \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\ub97c \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \uc0c1\uc704 \uc138 \uac00\uc9c0 \uc694\uc778\uacfc \ud398\ub974\uc18c\ub098\ub97c \ubc14\ud0d5\uc73c\ub85c \uc2e4\ud589 \uacc4\ud68d\uc744 \uc138\uc6b0\uc138\uc694. \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc640 \uba54\uc2dc\uc9c0\uac00 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uac00\uc7a5 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc694\uc18c\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub418\ub3c4\ub85d \ub9cc\ub4dc\uc138\uc694. \uc0ac\ub78c\ub4e4\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294 \uc694\uc778\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc804\ud658\uc728\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uadf8\ub4e4\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><b> 3\ub2e8\uacc4: \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd80\ubd84 \ud30c\uc545\ud558\uae30<\/b><\/p>\n<p>\ubc29\ubb38\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\ub294 \uc704\uce58\uc640 \uc774\uc720\ub97c \ud30c\uc545\ud574 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc804\ud658\uc744 \ubc29\ud574\ud558\ub294 \uc7a5\ubcbd\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uc138\uc694. \ubc29\ubb38\uc790\uac00 \uac00\uc7a5 \ub9ce\uc774 \uc774\ud0c8\ud558\ub294 \ud398\uc774\uc9c0, \uc989 \uc774\ud0c8\ub960\uc774 \ub192\uc740 \ud398\uc774\uc9c0\ub97c \ud655\uc778\ud558\uc138\uc694. \uc774\ub97c \uc704\ud574 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658 \ud37c\ub110\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c \ud398\uc774\uc9c0\uc5d0\uc11c \ub2e4\uc74c \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \ucd94\uc801\ud558\uba74 \uadf8 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub514\uc5d0\uc11c \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc758 \uacbd\uc6b0 \ud37c\ub110\uc5d0\ub294 \ud648\ud398\uc774\uc9c0, \uc81c\ud488 \ud398\uc774\uc9c0, \uc7a5\ubc14\uad6c\ub2c8, \uacb0\uc81c, \uad6c\ub9e4 \uc644\ub8cc \ud398\uc774\uc9c0\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc158 \uae30\ub85d\uc744 \uc124\uc815\ud574 \ubc29\ubb38\uc790\uc758 \ube0c\ub77c\uc6b0\uc9d5 \ud589\ub3d9\uacfc \ud074\ub9ad, \uc2a4\ud06c\ub864\uc744 \ucea1\ucc98\ud574 \ubc29\ubb38\uc790\uac00 \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9 \ud558\ub294\uc9c0 \ubc29\uc2dd\uc744 \uad00\ucc30\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uae30\ub85d \ub370\uc774\ud130\ub97c \ud544\ud130\ub9c1\ud558\uace0 \ubd84\uc11d\ud558\uba74 \ubc29\ubb38\uc790\uac00 \uc9c1\uba74\ud558\ub294 \ubb38\uc81c\ub098 \uc7a5\uc560\ubb3c\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ud589\ub3d9\uc744 \uc8fc\uc800\ud558\ub294 \ubd80\ubd84, \ub85c\ub529 \ubb38\uc81c, \ucf58\ud150\uce20 \uac00\uc2dc\uc131 \ubb38\uc81c, \ubc84\ud2bc \uc0c1\ud638 \uc791\uc6a9, \uc7a0\uc7ac\uc801\uc778 \ubc84\uadf8\ub098 \uae68\uc9c4 \uc694\uc18c\ub97c \ucc3e\uc544\ubcf4\uc138\uc694. \uc774 \ub370\uc774\ud130\ub294 \uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><b>4\ub2e8\uacc4: \uace0\uac1d \ud53c\ub4dc\ubc31 \uc218\uc9d1 \ubc0f \ubd84\uc11d<\/b><\/p>\n<p>\ucee4\uba38\uc2a4 \ubc0f \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc120\ubcc4\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uace0\uac1d \ub9ac\ubdf0\ub97c \uace0\ub824\ud558\ub294 \uac83\ub3c4 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694. \uace0\uac1d \ub9ac\ubdf0\ub294 \uace0\uac1d \uacbd\ud5d8\uc758 \ud488\uc9c8, \uc81c\ud488 \ud488\uc9c8 \ub4f1\uc5d0 \uad00\ud55c \uc815\ubcf4\uc758 \ubcf4\uace0\uc785\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud574 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\uace0 \ubc18\ubcf5\ub418\ub294 \ubb38\uad6c, \uc5b8\uae09\ub418\ub294 \uc544\uc774\ud15c \ub4f1\uacfc \uac19\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc804\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc8fc\ubb38 \ud655\uc778 \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad6c\ub9e4 \ud6c4 \uc124\ubb38\uc870\uc0ac\ub97c \uc124\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc774 \uc9c8\ubb38\ud558\uc138\uc694. \u201c\uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c?\u201d, \u201c\ubb34\uc5c7\uc774 \ub354 \uc88b\uc558\uc744\uae4c\uc694?\u201d, \u201c\ub2e4\uc74c\ubc88\uc5d0\ub294 \uc5b4\ub5bb\uac8c \ud558\uba74 \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc744\uae4c\uc694?\u201d \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc744 \uc218\uc9d1\ud55c \ud6c4 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \ubc29\ubb38\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc774\ud0c8\ud558\ub294 \uac00\uc7a5 \ud070 \uc774\uc720\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud3c9\uade0 \uc810\uc218\ub97c \uacc4\uc0b0\ud558\uace0 \ub2e4\ub978 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uac80\ud1a0\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc774 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uac70\ub098 \ud639\uc740 \ubc29\ud574\ud558\ub294\uc9c0 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>5\ub2e8\uacc4: \uc804\ud658\uc728 \ucd5c\uc801\ud654 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc775\uc219\ud574\uc9c0\uae30<\/b><\/p>\n<p>\uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\ub294 &#8216;\ud55c \ubc88 \uc124\uc815\ud558\uace0 \uc78a\uc5b4\ubc84\ub9ac\ub294&#8217; \ubaa9\ud45c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uba74\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c CRO \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\uc640 \uc628\ub514\ub9e8\ub4dc \ud53c\ub4dc\ubc31\uc744 \ud1b5\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud55c \ud6c4\uc5d0\ub294 \uace0\uac1d\uc774 \uc9c1\uba74\ud558\uace0 \uc788\ub294 \uac00\uc7a5 \ud070 \ubb38\uc81c\uc810\uc744 \ud30c\uc545\ud574 \uc2e4\ud589 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uc138\uc694. <a href=\"https:\/\/www.salesforce.com\/ca\/resources\/research-reports\/state-of-service\/\" target=\"_blank\" rel=\"noopener\">\uc628\ub77c\uc778 \uace0\uac1d\uc758 65%\ub294<\/a> \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ub9de\ub294 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \uc8fc\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud574 \uac00\uc7a5 \uc2e4\ud589\ud558\uae30 \uc27d\uace0 \uac00\uc7a5 \uc601\ud5a5\ub825 \uc788\ub294 \uc194\ub8e8\uc158\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \uadf8\ub7ec\uba74 \uc804\ud658\uc728 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \ubd80\ub2f4\uac10\uc744 \ub35c\uba74\uc11c \ub3d9\uc2dc\uc5d0 \uc804\ud658\uc728 \ucd5c\uc801\ud654\uac00 \uc6d0\ud65c\ud788 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"h\">\uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \uac1c\uc120\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?<\/h2>\n<p>\uc804\ud658\uc728 \ucd5c\uc801\ud654\ub294 \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uacfc \uac1c\uc120\uc774 \uc694\uad6c\ub418\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc219\ub828\ub3c4, \uc18d\ub3c4, \uae30\uc220\uc774 \ud5a5\uc0c1\ub418\ub2c8 \uac71\uc815 \ub9c8\uc138\uc694. \ud558\uc9c0\ub9cc \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uad00\ub828 \uc9c0\uc2dd\uc744 \ud0d0\uad6c\ud558\uace0 \ud655\uc7a5\ud558\ub294 \ub370 \uacc4\uc18d \uc804\ub150\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c \uc124\uba85\ud55c CRO \uae30\ubcf8 \uc6d0\uce59\uc744 \uc900\uc218\ud558\uace0 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/ca\/commerce\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uad00\uacc4 \ud50c\ub7ab\ud3fc<\/a>\uc5d0 \ud22c\uc790\ud574 \ubcf4\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc758 \ud310\ub9e4\uc640 \uc804\ud658\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \uc804\ud658\uc728 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\ucee4\uba38\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uacc4\uc2e0\uac00\uc694? \uc804\ud658\uc728 \ucd5c\uc801\ud654(CRO)\ub97c \uc2dc\uc791\ud558\uc138\uc694. CRO\ub97c \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \uace0\uac1d\uc758 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud574 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc744 \uc99d\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc5bb\uc73c\uc138\uc694. \uc5ec\ub7ec\ubd84\uc758 \uc774\ucee4\uba38\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\uac00&hellip;<\/p>\n","protected":false},"author":1,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc804\ud658\uc728 \ucd5c\uc801\ud654\ub97c \uc704\ud55c 5\uac00\uc9c0 \ud301- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud305 \uc804\ud658(Conversion)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? 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