{"id":339,"date":"2024-08-26T20:21:00","date_gmt":"2025-11-12T20:21:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=339"},"modified":"2025-12-28T19:44:33","modified_gmt":"2025-12-28T10:44:33","slug":"marketing-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing-trends\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc : AI\uc2dc\ub300\uc758 \ub9c8\ucf00\ud305\n\n                    \uc55e\uc73c\ub85c \ub354\uc6b1 \ub9ce\uc774 \uc0ac\uc6a9\ub420  AI\ub97c \ub9c8\ucf00\ud130\uac00 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\ub294 \ubc95"},"content":{"rendered":"<h2 id=\"ai-ai-ai\">\uc6b0\ub9ac\ub294 AI\uc640 \ub370\uc774\ud130\uac00 \uc774\ub044\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc5bb\uace0 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc131\uc744 \uac15\ud654\ud558\uc138\uc694. \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305\uc73c\ub85c \uc138\uc77c\uc988 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694. \uc774\ubc88 \ud3ec\uc2a4\ud305\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 AI \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ube44\ud558\uc5ec \uc131\uacf5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">\uc218\ucc9c \uba85\uc758 \ub9c8\ucf00\ud130\ub97c<\/a> \ub300\uc0c1\uc73c\ub85c \uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud574 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc\ub294 \uc5b4\ub560\uc744\uae4c\uc694? \ub9c8\ucf00\ud130\ub4e4\uc740 <a href=\"https:\/\/www.salesforce.com\/blog\/ai-as-digital-assistant\/\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a> \ub3c4\uc785\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc774\uc790 \uac00\uc7a5 \ud070 \uace8\uce6b\uac70\ub9ac\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub294 AI\uac00 \ub9c8\ucf00\ud130\uc5d0\uac8c \ud76c\ub9dd\uc778 \ub3d9\uc2dc\uc5d0 \uc5b4\ub824\uc6b4 \ub3c4\uc804 \uacfc\uc81c\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub204\uad70\uac00\uc5d0\uac8c\ub294 &#8216;\uc0c8\ub85c\uc6b4 \uc2dc\ub300&#8217;\ub77c\ub294 \ub2e8\uc5b4\uac00 \ud070 \uc544\uc774\ub514\uc5b4\uc640 \ud601\uc2e0\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubc18\uba74 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc815\ub2f5\uc774 \uc5c6\ub294 \uc9c8\ubb38, \ubbf8\uc9c0\uc758 \uc601\uc5ed, \ud574\uacb0\ub418\uc9c0 \uc54a\uc740 \uacfc\uc81c\ub97c \uc758\ubbf8\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \uc5b4\ub290 \ucabd\uc5d0 \uc18d\ud574 \uc788\ub4e0, \uc6b0\ub9ac\ub294 \ubaa8\ub450 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\ub97c \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/personalized-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\ub354 \ub098\uc740 \uad00\uacc4\ub97c \uad6c\ucd95<\/a>\ud558\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 AI\uac00 \ub9c8\ucf00\ud305\uc744 \uc8fc\ub3c4\ud558\ub294 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc5d0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud558\uace0 \uc788\ub294\uc9c0 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/generation-alpha\/\" target=\"_blank\" rel=\"noopener\">\uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud604\ud669<\/a> \ub9ac\ud3ec\ud2b8\uc758 \uacb0\uacfc\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud2b8\ub80c\ub4dc(\uc0c8\ub85c\uc6b4 AI \ub3c4\uad6c, \ub370\uc774\ud130 \ud1b5\ud569, \uac1c\uc778\ud654 \ub3c4\uad6c \ub4f1)\uc640, AI \ub9c8\ucf00\ud305 \uc2dc\ub300\uc5d0 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc9c1\uba74\ud55c \uacfc\uc81c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">\ubcf4\uace0\uc11c\uc758 \uc8fc\uc694 \ub0b4\uc6a9<\/a>\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<p><b>\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ubcf4\uace0\uc11c\uc758 \uc8fc\uc694 \uc2dc\uc0ac\uc810<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www-stg.salesforce.com\/kr\/hub\/marketing\/marketing-trends\/#AI\">\uc131\uacf5\uc801\uc778AI \ub3c4\uc785\uc73c\ub85c 2024\ub144 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \uc8fc\ub3c4<\/a><\/li>\n<li><a href=\"https:\/\/www-stg.salesforce.com\/kr\/hub\/marketing\/marketing-trends\/#trustworthy\">\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub85c \uace0\uac1d \uc5f0\uacb0 \uac15\ud654<\/a><\/li>\n<li><a href=\"https:\/\/www-stg.salesforce.com\/kr\/hub\/marketing\/marketing-trends\/#personalization\">AI\ub97c \ud65c\uc6a9\ud574 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc5d0 \uc804\ub150<\/a><\/li>\n<\/ul>\n<h2 id=\"AI\">1. \uc131\uacf5\uc801\uc778 AI \uad6c\ud604\uc73c\ub85c 2024\ub144\uc758 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \uc8fc\ub3c4\ud558\uc138\uc694<\/h2>\n<p>AI\ub97c \uad6c\ud604\ud558\ub294 \uac83\uacfc AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \uac83\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub9c8\ucf00\ud130 \uc911 34%\ub9cc\uc774 AI\uc758 \uac00\uce58\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud55c \ub178\ub825\uc5d0 \uc644\uc804\ud788 \ub9cc\uc871\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \uc704\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569 \uc2dc\ub3c4\uc5d0 \ub300\ud574 \uc644\uc804\ud788 \ub9cc\uc871\ud55c\ub2e4\ub294 \uc751\ub2f5\uc740 \ub354 \uc801\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\ub294 \uc11c\ub85c \ubc00\uc811\ud55c \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ub978 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub098 \uae30\uc220\uacfc\ub294 \ub2ec\ub9ac AI\ub294 \ub3c5\ub9bd\uc801\uc778 \ub3c4\uad6c\uac00 \uc544\ub2d9\ub2c8\ub2e4. AI\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uac70\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \ub098\uc740 \uac1c\uc778\ud654\ub97c \uad6c\ucd95\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uc608\uce21 AI\ub294 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \ud2b8\ub80c\ub4dc\ub97c \uc608\uce21\ud574 \ube44\uc988\ub2c8\uc2a4\uac00 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20\ub97c \ube60\ub974\uac8c \uc81c\uc791\ud558\ub294 \ubc29\ubc95\uc774 \uad81\uae08\ud558\uc2e0\uac00\uc694? \uc0dd\uc131\ud615 AI\ub97c \ud65c\uc6a9\ud558\uba74 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uc54c\uace0\ub9ac\uc998\uc744 \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \uc720\ud615\uc758 \ucf58\ud150\uce20\ub97c \ub300\uaddc\ubaa8\ub85c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\uc758 71%\uac00 \ud5a5\ud6c4 18\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc608\uce21\ud615 AI\uc640 <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/generative-ai-glossary\/\" target=\"_blank\" rel=\"noopener\">\uc0dd\uc131\ud615 AI<\/a>\ub97c \ubaa8\ub450 \uc0ac\uc6a9\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 AI\ub97c \ub3c4\uc785\ud558\uba74\uc11c \ub2e4\uc591\ud55c \uad00\ub828 \ub9ac\uc2a4\ud06c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub370\uc774\ud130 \ub9ac\uc2a4\ud06c\ub97c \uc6b0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ub370\uc774\ud130\ub85c <a href=\"https:\/\/www.salesforce.com\/blog\/ai-in-b2b-marketing\/\" target=\"_blank\" rel=\"noopener\">AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub9c8\ucf00\ud305<\/a>\uc5d0 \ud65c\uc6a9\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc9c0\ub9cc, AI \ub3c4\uc785\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ub370\uc774\ud130\uc758 \ubb34\uacb0\uc131, \ub370\uc774\ud130 \ubcf4\ud638, \uace0\uac1d \uc2e0\ub8b0\uc5d0 \ub300\ud55c \uc6b0\ub824\ub3c4 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub9c8\ucf00\ud130\ub4e4\uc744 \uae34\uc7a5\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \ub370\uc774\ud130\ubfd0\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud300\uc7a5 4\uba85 \uc911 1\uba85\uc740 \uc0dd\uc131\ud615 AI\uac00 \uc778\uac04 \uc9c1\uc6d0\uc744 \ub300\uccb4\ud558\ub294 \uac83\uc744 \uc6b0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \uc778\uac04\uc758 \uc804\ubb38\uc131\uacfc \ucd5c\ucca8\ub2e8 \uae30\uc220\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uc735\ud569\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"trustworthy\">\ud6cc\ub96d\ud55c AI\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\ub97c \uac00\uc9c8\uae4c\uc694?<\/h2>\n<p>\uc608\uce21 \uc778\uc0ac\uc774\ud2b8, \uc138\ubd84\ud654, \ucf58\ud150\uce20 \uc0dd\uc131\uc740 \ub354 \ub098\uc740 AI\ub97c \uc704\ud55c \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ube44\uc804 \uc5c6\uc774 \uc123\ubd88\ub9ac \ub6f0\uc5b4\ub4dc\ub294 \uac83\uc740 \uc9c0\uc591\ud574\uc57c \ud558\uc9c0\ub9cc, \uadf8\ub807\ub2e4\uace0 \ubc29\ub300\ud55c AI\uc758 \uaddc\ubaa8\uc5d0 \uac81\uba39\uc744 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc791\uac8c \uc2dc\uc791\ud574 \uc870\uc9c1\uc758 \ubaa9\ud45c\uc640 \uc5ed\ub7c9\uc5d0 \ubd80\ud569\ud558\ub294 \uad6c\uccb4\uc801\uc774\uace0 \uc798 \uc815\uc758\ub41c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694. \ucd08\uae30 \ubc30\ud3ec\ub97c \ud1b5\ud574 \uacbd\ud5d8\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0, \uadf8\uac83\uc744 \ubc14\ud0d5\uc73c\ub85c <a href=\"https:\/\/www.salesforce.com\/blog\/outreach-marketing-use-cases-generative-ai\/\" target=\"_blank\" rel=\"noopener\">\uc810\uc9c4\uc801\uc73c\ub85c \uaddc\ubaa8\ub97c \ud655\uc7a5<\/a>\ud558\uc138\uc694. \uc2e4\ud5d8\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc2e4\ud589\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc2e4\ud5d8\uc5d0\ub294 \uac15\ub825\ud55c \ud798\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"2\">2. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub294 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d\uc758 3\ubd84\uc758 2 \uc774\uc0c1<\/a>(68%)\uc774 AI\uc758 \ubc1c\uc804\uc73c\ub85c \uae30\uc5c5\uc758 \uc2e0\ub8b0\uc131\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud130\uc758 98%\uac00 \ubcc0\ud654\uc758 \uc2dc\uae30\uc5d0\ub294 \u2018\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\u2019\uac00 \ub354\uc6b1 \uc911\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\uc5d0 \uc720\ub9ac\ud55c \uace0\uc9c0\ub97c \uc120\uc810\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/first-party-data\/\" target=\"_blank\" rel=\"noopener\">\uc2e0\ub8b0\uc131 \uc788\ub294 \ub370\uc774\ud130<\/a>\ub294 \uc624\ub958, \ud3b8\uacac, \uc870\uc791\uc774 \uc5c6\uc73c\uba70 \ub370\uc774\ud130 \uc218\uc9d1, \uc800\uc7a5, \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uae30\uc900\uacfc \ubaa8\ubc94 \ud65c\uc6a9 \uc0ac\ub840\ub97c \uc900\uc218\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\ub294 \uac83\uc740 \ub354 \ub098\uc740 \ub0b4\ubd80, \uc678\ubd80 \uad00\uacc4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc678\ubd80\uc801\uc73c\ub85c\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0, \uc2e0\ub8b0\uc640 <a href=\"https:\/\/www.salesforce.com\/blog\/personalization-challenges\/\" target=\"_blank\" rel=\"noopener\">\uae30\ub300 \ucda9\uc871\uc744 \ubc14\ud0d5\uc73c\ub85c \ud55c \uae30\ubc18<\/a>\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae54\ub054\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uac00 \uc788\uc73c\uba74 \uc815\ud655\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uace0 \uace0\uac1d\uc758 \uc5ec\uc815\uacfc \uc120\ud638\ub3c4\ub97c \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud558\uc5ec \ub9c8\ucf00\ud305 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc788\uc5b4 \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub294 \uc624\ub298\ub0a0 \ub2e8\uc21c\ud788 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uac1c\uc778\ud654\ub294 \ub300\uc138\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub0b4\ubd80\uc801\uc73c\ub85c\ub294 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uacc4\uc815\uc744 \ucd94\uc801\ud558\uace0 \uac00\uce58\ub97c \ubd80\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uacfc \uc601\uc5c5\ud300\uc758 \uae34\ubc00\ud55c \ud611\uc5c5\uc774 \ud544\uc694\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uacfc \uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uace0\uac1d \uacbd\ud5d8 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud3c9\uade0\uc801\uc73c\ub85c 9\uac00\uc9c0\uc758 \ub2e4\uc591\ud55c \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \uace0\uac1d \uc11c\ube44\uc2a4 \ub370\uc774\ud130, \uac70\ub798 \ub370\uc774\ud130, \ubaa8\ubc14\uc77c \uc571, \uc6f9\uc0ac\uc774\ud2b8 \ub4f1\ub85d\/\uacc4\uc815 \uc0dd\uc131, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uac00\uc7a5 \ub9ce\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \ubd80\uc871\ud558\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \ub3c4\uc804\uc801\uc778 \ubd80\ubd84\uc740 \ubc14\ub85c \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc368\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uac00 \ub354 \uc774\uc0c1 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uace0 AI\uac00 \uacc4\uc18d \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud574 \uace0\uac1d\uc5d0 \ub300\ud55c \ucd1d\uccb4\uc801 \uc774\ud574\ub97c \uc5bb\uc73c\ub824\uace0 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud544\uc694\ud560 \ub54c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \ub370\uc774\ud130\uac00 \ubb34\uc2a8 \uc18c\uc6a9\uc77c\uae4c\uc694? \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc9c0\ub9cc \uadf8 \ub370\uc774\ud130\ub97c \ud65c\uc131\ud654\ud558\ub824\uba74 \uae30\uc220\uc801 \uc9c0\uc6d0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"personalization\">\uace0\ud488\uc9c8 \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\ub97c \uac00\uc9c8\uae4c\uc694?<\/h2>\n<p>\uc62c\ubc14\ub978 \ub370\uc774\ud130\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uace0\uac1d \ud504\ub85c\ud544, \ubd84\uc11d \ubc0f \uc758\uc0ac \uacb0\uc815\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc2e4\ud589 \uac00\ub2a5\uc131\uc774 \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc911\uc559 \uc9d1\uc911\uc2dd \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9d1\uacc4\ud558\uace0 \uc870\uc728\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uac00 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \ud0d0\uc0c9\ud560 \ub54c \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"3\">3. \ub9c8\ucf00\ud130\ub294 \uac1c\uc778\ud654\uc5d0 \uc804\ub150\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h2>\n<p>\uac1c\uc778\ud654\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud654\ub450\uc774\uc9c0\ub9cc, \uadf8 \uc758\ubbf8\ub294 \ub2e4\uc591\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1(57%)\uc774 \uace0\uac1d \uc804\ud658 \ub2e8\uacc4\ubfd0 \uc544\ub2c8\ub77c \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac78\uccd0 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc811\uadfc \ubc29\uc2dd\uc774 \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc9c0\uc6d0 \ubc0f \uace0\uac1d \uc720\uc9c0\uc6a9 \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud574 \uae30\uc874 \uace0\uac1d\uc744 \uc704\ud55c \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc78a\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 \ub9ce\uc740 \ubd80\ubd84\uc5d0\uc11c \uac1c\uc120\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, \ud6a8\uacfc\uc801\uc778 \uac1c\uc778\ud654\ub97c \uc704\ud574\uc11c\ub294 \ucc44\ub110 \uac04 \ucd94\ucc9c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \ucd5c\uadfc\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774 \uace0\uac1d\uc740 \ub098\uc911\uc5d0 \uc2e0\uc81c\ud488 \ud64d\ubcf4 <a href=\"https:\/\/www.salesforce.com\/blog\/dynamic-email-content\/\" target=\"_blank\" rel=\"noopener\">\uc774\uba54\uc77c\uc744 \ubc1b\uace0<\/a>, \uc774\uc5b4\uc11c \ub3d9\uc77c\ud55c \uc81c\ud488\uc744 \uc18c\uac1c\ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub41c \uac1c\uc778\ud654 \uacbd\ud5d8\uc774 \uc81c\uacf5\ub41c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucc44\ub110 \uac04 \uac1c\uc778\ud654\ub97c \uad6c\ud604\ud560 \ub54c\uc758 \uacfc\uc81c\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc5b4\uc57c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub418\uac8c \uac1c\uc778\ud654\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc2e4\uc801\uc774 \uac00\uc7a5 \ub192\uc740 \ub9c8\ucf00\ud305\ud300\uacfc \uac00\uc7a5 \ub0ae\uc740 \ub9c8\ucf00\ud305\ud300\uc758 \uc801\uc6a9 \ubc29\uc2dd \uc0ac\uc774\uc5d0\ub294 \ub69c\ub837\ud55c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacfc\uac00 \uc800\uc870\ud55c \ub9c8\ucf00\ud130\ub294 \ub2e8 3\uac1c\uc758 \ucc44\ub110\uc5d0\uc11c\ub9cc \uc644\uc804\ud55c \uac1c\uc778\ud654\ub97c \uad6c\ud604\ud558\ub294 \ubc18\uba74, \uc131\uacfc\uac00 \ubcf4\ud1b5\uc778 \ub9c8\ucf00\ud130\ub294 5\uac1c \ucc44\ub110, \uc131\uacfc\uac00 \ub192\uc740 \ub9c8\ucf00\ud130\ub294 6\uac1c \ucc44\ub110\uc5d0\uc11c \uac1c\uc778\ud654\ub97c \uad6c\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ub354 \ub098\uc740 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\ub97c \uac00\uc9c8\uae4c\uc694?<\/h2>\n<p>\ub9c8\ucf00\ud130\uac00 <a href=\"https:\/\/www.salesforce.com\/blog\/sports-marketing\/\" target=\"_blank\" rel=\"noopener\">\ub354 \ub9ce\uc740 \ucc44\ub110\uc5d0\uc11c \uac1c\uc778\ud654<\/a>\ub97c \uc218\ud589\ud558\uba74 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uba54\uc2dc\uc9c0\uc640 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc6d0\ud558\ub294 \uc704\uce58\uc5d0 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ube0c\ub79c\ub4dc \uad00\uacc4\ub97c \uac15\ud654\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec\uc640 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ub3c4\uc785\ud558\uba74 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc138\ubd84\ud654\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc5b4\ub290 \uc9c0\uc810\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9 \ud558\ub294\uc9c0\uc640 \uad00\uacc4\uc5c6\uc774 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\uc640 AI\uc5d0 \ub300\ud55c \uae30\ub300\uce58\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc5d0 \uc758\ud574 \ub9c8\ucf00\ud130\ub4e4\uc740 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5ec\uc804\ud788 \ud560 \uc218 \uc788\ub294 \uc77c\uacfc \ud560 \uc218 \uc5c6\ub294 \uc77c\uc774 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uae30\uc220\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \uc774\ub044\ub294 \uc6d0\ub3d9\ub825\uc774 \uc5ec\uc804\ud788 \ube44\uc988\ub2c8\uc2a4\uc640 \uace0\uac1d \ubaa8\ub450\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774\ub77c\ub294 \uc810\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 AI\uc640 \ub370\uc774\ud130\uac00 \uc774\ub044\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc5bb\uace0 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc131\uc744 \uac15\ud654\ud558\uc138\uc694. \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305\uc73c\ub85c \uc138\uc77c\uc988 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694. \uc774\ubc88 \ud3ec\uc2a4\ud305\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 AI \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ube44\ud558\uc5ec 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