{"id":34,"date":"2025-05-22T20:07:00","date_gmt":"2025-11-12T20:07:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=34"},"modified":"2026-04-21T13:34:27","modified_gmt":"2026-04-21T04:34:27","slug":"total-addressable-market","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/","title":{"rendered":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc"},"content":{"rendered":"<h2 id=\"tam-sam-som-tam\">TAM\uc740 \uae30\uc5c5\uc774 \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \ucd1d \uace0\uac1d \uc218\ub098 \ud574\ub2f9 \uc2dc\uc7a5\uc758 \ucd1d \uc7a0\uc7ac \uc218\uc775\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815\uc758 \ud575\uc2ec \ub3c4\uad6c\ub85c \ud65c\uc6a9\ub418\uba70, \ubcf4\ub2e4 \uc881\uc740 \ubc94\uc704\uc778 SAM\uacfc SOM\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c \uc124\uc815\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. TAM\uc744 \ud65c\uc6a9\ud574 \uae30\uc5c5\uc758 \uc601\uc5c5 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/h2>\n<p>\uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \uc774 \uc81c\ud488\uc774 \ud22c\uc790\ud560 \ub9cc\ud55c \uac00\uce58\uac00 \uc788\ub294\uc9c0 \ud310\ub2e8\ud558\ub824\uba74, \uac00\uc7a5 \uba3c\uc800 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc57d \uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc22b\uc790\ub85c \uc81c\uc2dc\ud560 \uc218 \uc788\uace0, \uadf8 \uc22b\uc790\uac00 \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uba85\ud655\ud558\uba74\uc11c\ub3c4 \ub9e4\ub825\uc801\uc778 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \ubc14\ub85c \uadf8 \uc22b\uc790\uac00 \u2018\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8(TAM)\u2019\uc785\ub2c8\ub2e4. TAM\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uba74, \uae30\uc5c5\uc774 \uc804\ub7b5\uc744 \uc138\uc6b0\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc740 \ubb3c\ub860, \uc804\uc0ac\uc801\uc73c\ub85c \ud558\ub098\uc758 \ubc29\ud5a5\uc744 \uacf5\uc720\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><b>\ud559\uc2b5 \ub0b4\uc6a9<\/b><\/p>\n<ul>\n<li>\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8(TAM)\ub780?<\/li>\n<li>TAM\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc65c \uc911\uc694\ud560\uae4c\uc694?<\/li>\n<li>TAM, SAM, SOM\uc758 \ucc28\uc774\uc810<\/li>\n<li>TAM \uc0b0\uc815 \ubc29\ubc95<\/li>\n<li>TAM \uacc4\uc0b0\uc5d0\uc11c \ud754\ud788 \uacaa\ub294 \ubb38\uc81c\uc640 \ud574\uacb0 \ubc29\uc548<\/li>\n<li>TAM\uc744 \ud65c\uc6a9\ud574 \uae30\uc5c5 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ubc29\ubc95<\/li>\n<\/ul>\n<h3 id=\"b-stylefont-weight-bold-tamb\"><b>\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8(TAM)\ub780?<\/b><\/h3>\n<p>\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8(TAM)\ub294 \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d \uc218\uc640 \ub354\ubd88\uc5b4 \ud574\ub2f9 \uc2dc\uc7a5\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \ucd1d \uc7a0\uc7ac \uc218\uc775\uc758 \uaddc\ubaa8\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 TAM\uc740 \uace0\uac1d \uc218 \ub610\ub294 \uc7a0\uc7ac \uc218\uc775\uc73c\ub85c \ud45c\ud604\ub418\uae30\ub3c4 \ud558\uc8e0. \uae30\uc5c5\uc740 TAM\uc744 \uc0ac\uc6a9\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \ub113\uc740 \ubc94\uc704\ub97c \ud30c\uc545\ud558\uace0 \uacf5\ub7b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc65c \uc911\uc694\ud560\uae4c\uc694?<\/b><\/h3>\n<p>TAM\uc740 \uae30\uc5c5\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \ub9e4\ucd9c \ub610\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \uae30\ud68c\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud30c\uc545\ud558\uba74 \ud300\uc774 \uc5b4\ub514\uc5d0 \uc9d1\uc911\ud574\uc57c \ud560\uc9c0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c \ud55c\uc815\ub41c \ub9ac\uc18c\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ubc30\ubd84\ud560\uc9c0 \uc804\ub7b5\uc801\uc73c\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uace0, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uacfc \uc2e4\uc81c \uc131\uacfc\ub97c \ube44\uad50\ud574 \ubcf4\ub294 \uae30\uc900\ub3c4 \ub9c8\ub828\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c TAM\uc740 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uae30\ub2a5\uc744 \uae30\ud68d\ud560 \ub54c \uc720\uc6a9\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \uc544\uc774\ub514\uc5b4\uac00 \ub354 \ud070 \uc218\uc775\uc744 \ub0bc \uc218 \uc788\uc744\uc9c0, \uadf8\ub9ac\uace0 <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/opportunity-based-marketing-for-B2B\/\" target=\"_blank\" rel=\"noopener\">\uc5b4\ub5a4 \uae30\ud68c\uac00 \ub9c8\ucf00\ud305\uc801\uc73c\ub85c \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0<\/a>\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uc8e0. \ubb34\uc5c7\ubcf4\ub2e4 TAM\uc740 \ud0c4\ud0c4\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ub370\uc774\ud130 \uae30\ubc18 \uacc4\uc0b0\uc744 \ud1b5\ud574 \ub3c4\ucd9c\ub418\uae30 \ub54c\ubb38\uc5d0, \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \uc0ac\uc5c5\uc758 \uc804\uccb4 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \uc124\ub4dd\ub825 \uc788\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\ub97c \uc8fc\ub294 \uadfc\uac70\uac00 \ud544\uc694\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uc2e0\uc0ac\uc5c5 \ubd80\uc11c\ub77c\uba74 TAM \ubd84\uc11d\uc740 \ubc18\ub4dc\uc2dc \ucc59\uaca8\uc57c \ud560 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-sam-som-b\"><b>TAM, SAM, SOM\uc758 \ucc28\uc774\uc810<\/b><\/h3>\n<p>TAM\uc774 \uc804\uccb4 \uc2dc\uc7a5\uc758 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac70\ub300\ud55c \uc9c0\ub3c4\ub77c\uba74, SAM\uacfc SOM\uc740 \uadf8 \uc9c0\ub3c4 \uc548\uc5d0\uc11c \uc6b0\ub9ac\uac00 \ub2f9\uc7a5 \uac08 \uc218 \uc788\ub294 \ubaa9\uc801\uc9c0\ub97c \uc881\ud600\uc8fc\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. TAM\uc740 \uc774\ub860\uc801\uc73c\ub85c \uae30\uc5c5\uc774 \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uc804\uccb4 \uc2dc\uc7a5, \uc989 \uac00\uc7a5 \ud070 \uc218\uc775 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc9c0\ub9cc \ud604\uc2e4\uc801\uc73c\ub85c \ubaa8\ub4e0 \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\ub294 \uac74 \uac70\uc758 \ubd88\uac00\ub2a5\ud558\uc8e0. \uadf8\ub798\uc11c \uae30\uc5c5\ub4e4\uc740 TAM \uc548\uc5d0\uc11c \uc880 \ub354 \uad6c\uccb4\uc801\uc774\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uae30 \uc704\ud574 SAM\uacfc SOM\uc774\ub77c\ub294 \uac1c\ub150\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ub450 \uac1c\uc758 \uc9c0\ud45c\ub294 \uae30\uc5c5\uc774 \uac00\uc9c4 \ub9ac\uc18c\uc2a4\ub97c \ud1b5\ud574 \uc2e4\ud604 \uac00\ub2a5\ud55c \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\uc758 \ubc94\uc704\ub97c \uc54c\ub824\uc8fc\ub294 \ub098\uce68\ubc18 \uac19\uc740 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc720\ud6a8 \uc2dc\uc7a5(SAM)<\/b> \u2013 SAM\uc740 \uc804\uccb4 \uc2dc\uc7a5 \uc911\uc5d0\uc11c\ub3c4 \ud604\uc7ac \uae30\uc5c5\uc774 \uc11c\ube44\uc2a4\ud560 \uc218 \uc788\ub294 \uc2dc\uc7a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, TAM\uc774 \uc804 \uc138\uacc4 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c\ub2e4\uba74, SAM\uc740 \uae30\uc5c5\uc758 \uc81c\ud488\uc774 \uc2e4\uc81c\ub85c \uc9c4\uc785 \uac00\ub2a5\ud55c \uc9c0\uc5ed\uc774\ub098 \uace0\uac1d\uce35\uc73c\ub85c \uc881\ud600\uc9d1\ub2c8\ub2e4. \uc9c0\ub9ac\uc801 \uc870\uac74\uc774\ub098 \uaddc\uc81c, \uc720\ud1b5\ub9dd \uac19\uc740 \ud604\uc2e4\uc801\uc778 \uc81c\uc57d \uc870\uac74\ub4e4\uc774 \ubc18\uc601\ub418\uc8e0.<\/p>\n<p><b>\uc218\uc775 \uc2dc\uc7a5(SOM)<\/b> &#8211; SOM\uc740 \uadf8\ubcf4\ub2e4 \ub354 \uc881\uc740 \ubc94\uc704\uc785\ub2c8\ub2e4. SAM \uc548\uc5d0\uc11c\ub3c4 \ud604\uc7ac \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ubc0f \ub9ac\uc18c\uc2a4\ub97c \ud1b5\ud574 \uc2e4\uc81c\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc758\ubbf8\ud558\uba70, \ud574\ub2f9 \uae30\uc5c5\uc758 \uacbd\uc7c1 \uc0c1\ud669\uc774\ub098 \uc0dd\uc0b0 \ub2a5\ub825, \uc720\ud1b5 \uc5ec\uac74 \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud574 \uac00\uc7a5 \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\uce58\ub97c \uc124\uc815\ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc: TAM \u2192 SAM \u2192 SOM<\/b><\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ub2f9\uc2e0\uc774 \uc57c\uad6c \ubc30\ud2b8\ub97c \uc81c\uc870\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \uc544\uc9c1 <a href=\"https:\/\/www.salesforce.com\/sales\/strategy\/international-sales-strategy\/\" target=\"_blank\" rel=\"noopener\">\ud574\uc678 \uc2dc\uc7a5<\/a>\uc740 \uace0\ub824\ud558\uc9c0 \uc54a\uace0 \ubbf8\uad6d \ub0b4 \uc2dc\uc7a5\ub9cc \uace0\ub824\ud55c\ub2e4\uace0 \ud588\uc744 \ub54c, 60\ub2ec\ub7ec\uc9dc\ub9ac \ubc30\ud2b8\ub97c \uad6c\ub9e4\ud560 \uc758\ud5a5\uc774 \uc788\ub294 \uace0\uac1d\uc774 \uc5f0\uac04 2,000\ub9cc \uba85\ucbe4 \ub41c\ub2e4\ub294 \uac78 \uc54c\uac8c \ub410\ub2e4\uace0 \ud574\ubcfc\uac8c\uc694. \uc774 \uc22b\uc790\uac00 \ubc14\ub85c TAM\uc774\uba70, \uc774\ub860\uc801\uc73c\ub85c\ub294 \uc5f0 \ub9e4\ucd9c 12\uc5b5 \ub2ec\ub7ec\uc758 \uc218\uc775 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\ub294 \ub73b\uc774\uc8e0. \ud558\uc9c0\ub9cc \ud604\uc2e4\uc801\uc73c\ub85c \uae30\uc5c5\uc758 \uc720\ud1b5\ub9dd\uc774 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uace0\uac1d\uc740 500\ub9cc \uba85\uc774\ub77c\uba74, \ud604\uc2e4\uc801\uc778 \ubaa9\ud45c\ub97c \uc758\ubbf8\ud558\ub294 SAM\uc740 3\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc11c \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00 \uacbd\uc7c1 \uc0c1\ud669\uc744 \uace0\ub824\ud574 \ubcfc\uae4c\uc694? \ub9cc\uc57d \uc8fc\uc694 \uacbd\uc7c1\uc0ac\uac00 \uc2dc\uc7a5\uc758 60% \uc774\uc0c1\uc744 \uc810\uc720\ud558\uace0 \uc788\ub2e4\uba74, \ub0a8\uc740 \uace0\uac1d\uc740 \uc57d 200\ub9cc \uba85\uc774\uace0, \uc774\ub54c\uc758 SOM\uc740 1\uc5b52\ucc9c\ub9cc \ub2ec\ub7ec\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\uae30\uc11c\ub3c4 \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uacf5\uae09 \ub2a5\ub825\uae4c\uc9c0 \uace0\ub824\ud574\uc57c \ud558\uc8e0. \ub9cc\uc57d \ub2f9\uc2e0\uc758 \uacf5\uc7a5\uc5d0\uc11c \uc5f0\uac04 \ucd5c\ub300 20\ub9cc \uac1c\uc758 \ubc30\ud2b8\ub9cc \uc0dd\uc0b0\ud560 \uc218 \uc788\ub2e4\uace0 \ud55c\ub2e4\uba74, \uacb0\uad6d \uc774 \uc22b\uc790\uac00 \ubc14\ub85c \uae30\uc5c5\uc758 \ud604\uc2e4\uc801\uc778 \uc218\uc775 \uc2dc\uc7a5, \uc989 SOM\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc TAM, SAM, SOM\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uba74 \ub2e8\uc21c\ud788 \uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uc9c0\uae08 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uc9c0, \uadf8\ub9ac\uace0 \ubbf8\ub798\ub97c \uc5b4\ub5bb\uac8c \uc900\ube44\ud574\uc57c \ud560\uc9c0\uc5d0 \ub300\ud55c \uc804\ub7b5 \ubc29\ud5a5\uc744 \uc7a1\uc744 \uc218\uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 SAM\uacfc TAM\uc744 \uc54c\uace0 \uc788\uc73c\uba74, \uc0dd\uc0b0\uacfc \uc720\ud1b5 \ub2a5\ub825\uc744 \ud655\uc7a5\ud574\uc57c \ud560 \uc2dc\uc810\uc744 \uc790\uc2e0\uc788\uac8c \uacb0\uc815\ud560 \uc218 \uc788\ub294 \uadfc\uac70\uac00 \uc0dd\uae30\uac8c \ub418\ub294 \uac70\uc8e0.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM \uacc4\uc0b0 \ubc29\ubc95<\/b><\/h3>\n<p>TAM\uc740 \ub2e8\uc21c\ud55c \uc22b\uc790\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798 \uc131\uc7a5\uc744 \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uae30\ud68c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uacc4\uc0b0\uc744 \uc2dc\uc791\ud558\ub824\uba74 \uba3c\uc800 \ud0c0\uac9f\uc774 \ub204\uad6c\uc778\uc9c0 \uba85\ud655\ud788 \uc815\uc758\ud558\uace0, \ud574\ub2f9 \uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c\uc5d0\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d \uc218\ub97c \ucd94\uc815\ud558\uace0, \uc774\ub4e4\uc774 \uc2e4\uc81c\ub85c \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc218\uc775\uc744 \uacc4\uc0b0\ud574\uc57c \ud569\ub2c8\ub2e4. \uacc4\uc0b0 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>TAM = \ucd1d \uc7a0\uc7ac \uace0\uac1d \uc218 x \uace0\uac1d 1\uc778\ub2f9 \ud3c9\uade0 \uc218\uc775<\/b><\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM \uacc4\uc0b0 \uc608\uc2dc<\/b><\/h3>\n<p>\uc5ec\ub7ec \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uc2e4\uc81c\ub85c TAM\uc744 \uc5b4\ub5bb\uac8c \uacc4\uc0b0\ud558\ub294\uc9c0 \uba87 \uac00\uc9c0 \uc608\uc2dc\ub97c \ud1b5\ud574 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc 1: \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac<\/b><\/p>\n<p>\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uae30\uc5c5\uc774 \uc790\uc0ac\uc758 \ud2b9\ud654\ub41c \uc194\ub8e8\uc158\uc744 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0 \uc81c\uacf5\ud558\uace0\uc790 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc0ac \uacb0\uacfc, \ucd5c\ub300 30,000\uba85\uc758 \uace0\uac1d\uc5d0\uac8c \ud574\ub2f9 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub54c, \uace0\uac1d 1\uba85\ub2f9 \ud3c9\uade0 \uacc4\uc815 \uac00\uce58\uac00 \uc5f0\uac04 5,000\ub2ec\ub7ec\ub77c\uace0 \ud55c\ub2e4\uba74 \uc774 \ud68c\uc0ac\uc758 \uc5f0\uac04 TAM\uc740 \uc7a0\uc7ac \uace0\uac1d 30,000\uba85\uc5d0 5,000\ub2ec\ub7ec\ub97c \uacf1\ud55c 1\uc5b5 5,000\ub9cc \ub2ec\ub7ec\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc 2: \uc18c\uaddc\ubaa8 \ub808\ubaa8\ub124\uc774\ub4dc \ud310\ub9e4\uc810<\/b><\/p>\n<p>\uc774\ubc88\uc5d0\ub294 \uaddc\ubaa8\uac00 \ud6e8\uc52c \uc791\uace0 \ud604\uc2e4\uc801\uc778 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud1a0\uc694\uc77c \uc624\ud6c4\uc5d0 3\uc2dc\uac04 \ub3d9\uc548 \ub808\ubaa8\ub124\uc774\ub4dc \uac00\ud310\ub300\ub97c \uc5f4\uace0 \uc2f6\uc5b4 \ud558\ub294 10\uc0b4\uc9dc\ub9ac \uc5b4\ub9b0\uc774\uac00 \uc788\ub2e4\uace0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \uc774 \uc544\uc774\uac00 \uc0ac\ub294 \ub3d9\ub124\uc5d0\ub294 \ucd1d 65\uac00\uad6c\uac00 \uc788\uace0, \uac00\uad6c\ub2f9 \ud3c9\uade0 4\uba85\uc774 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc774\uc804\uc5d0 \uac00\ud310\ub300\ub97c \uc6b4\uc601\ud574 \ubcf8 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \uc2dc\uac04\ub2f9 \ud3c9\uade0 4\ub300\uc758 \ucc28\ub7c9\uc774 \uadf8\uacf3\uc744 \uc9c0\ub098\uac00\uace0, \uadf8 \uc548\uc5d0\ub294 \ud3c9\uade0 3\uba85\uc774 \ud0c0\uace0 \uc788\uc744 \uac83\uc774\ub77c\uace0 \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub3d9\ub124\uc758 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 1\ub2ec\ub7ec\uc9dc\ub9ac \ub808\ubaa8\ub124\uc774\ub4dc\ub97c \ud55c \uc794\uc529 \uc0b0\ub2e4\uace0 \uac00\uc815\ud560 \ub54c, \ud1a0\uc694\uc77c \uc624\ud6c4 \ub808\ubaa8\ub124\uc774\ub4dc \uac00\ud310\ub300\uc758 TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8) \ub9e4\ucd9c\uc744 \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>65\uac00\uad6c x 4\uba85 = \uc774\uc6c3 260\uba85<\/li>\n<li>\ucc28\ub7c9 4\ub300 x 3\uba85 x 3\uc2dc\uac04 = \ucc28\ub7c9 \ud1b5\ud589\uc73c\ub85c \uc778\ud55c \uc778\uc6d0 36\uba85<\/li>\n<li>260 + 36 = 296\uba85(\uc7a0\uc7ac \uace0\uac1d)<\/li>\n<li>\uace0\uac1d 296\uba85 x 1\ub2ec\ub7ec\uc9dc\ub9ac \ub808\ubaa8\ub124\uc774\ub4dc = $296<\/li>\n<\/ul>\n<p><b>\uc608\uc2dc 3: \ud53c\uc790\uac00\uac8c<\/b><\/p>\n<p>\uc774\ubc88\uc5d0\ub294 \ub9e8\ud574\ud2bc\uc758 \ud55c \ud53c\uc790 \uac00\uac8c\uac00 \ub274\uc695 \uc2dc \uc804\uc5ed\uc5d0 \uc9c0\uc810\uc744 \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. TAM\uc744 \uacc4\uc0b0\ud558\uae30 \uc704\ud574 \uba3c\uc800 \uc778\uad6c \ub370\uc774\ud130\ub97c \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ub274\uc695\uc5d0\ub294 \uc57d 170\ub9cc \uba85\uc774 \uac70\uc8fc\ud558\uace0 \uc788\uc73c\uba70, \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub274\uc695 \uc2dc\ubbfc\ub4e4\uc740 1\uc778\ub2f9 \uc5f0\uac04 \ud3c9\uade0 3\ud310\uc758 \ud53c\uc790\ub97c \uba39\ub294\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ud53c\uc790 \ud55c \ud310\ub2f9 \uac00\uaca9\uc774 \ud3c9\uade0 20\ub2ec\ub7ec\ub77c\uba74, TAM \uc218\uc775\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>170\ub9cc \uba85 x (\ud53c\uc790 3\ud310 x 20\ub2ec\ub7ec) = 1\uc5b5 2,000\ub9cc \ub2ec\ub7ec<\/li>\n<\/ul>\n<h3 id=\"b-stylefont-weight-boldtam-bottom-up-b\"><b>TAM \uacc4\uc0b0\uc744 \uc704\ud55c \uc0c1\ud5a5\uc2dd(Bottom-up) \uc811\uadfc \ubc29\uc2dd<\/b><\/h3>\n<p>\uc0c1\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc740 \uc791\uc740 \ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc2dc\uc791\ud574, \uc774\ub97c \ud655\uc7a5\ud568\uc73c\ub85c\uc368 \uc804\uccb4 \uc2dc\uc7a5\uc758 \ud06c\uae30\ub97c \ucd94\uc815\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<p><b>\ud574\ub2f9 \uc5c5\uacc4 \ub0b4 \ucd1d\uacc4\uc815 \uc218 x \ud68c\uc0ac \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uc5f0\uac04 \uacc4\uc57d \uac00\uce58(ACV)<\/b><\/p>\n<p>\uc5ec\uae30\uc11c \ub354 \uc801\uc740 \uc218\uc758 \ucd94\uc815\uce58\ub97c \uc0ac\uc6a9\ud560\uc218\ub85d \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc218\uce58\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uc774\ub7f0 \uacc4\uc0b0\uc774 \uae30\ub2a5\ud574\uc9c0\ub824\uba74 \uc2dc\ubc94 \uace0\uac1d\uc744 \uae30\ubc18\uc73c\ub85c \ud55c <a href=\"https:\/\/www.salesforce.com\/sales\/analytics\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \ubd84\uc11d<\/a> \ub370\uc774\ud130\uac00 \ud655\ubcf4\ub418\uc5b4 \uc788\uc5b4\uc57c \ud558\ubbc0\ub85c, \uc5b4\ub290 \uc815\ub3c4 \uc131\uc219\ud55c \ub2e8\uacc4\uc758 \uae30\uc5c5 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-value-theory-b\"><b>\uac00\uce58 \uc774\ub860(Value Theory) \uae30\ubc18 \ubc29\ubc95<\/b><\/h3>\n<p>TAM \uc218\uc775\uc744 \uacc4\uc0b0\ud560 \ub54c \uaf2d \uace0\ub824\ud574\uc57c \ud560 \ud55c \uac00\uc9c0\ub294, \u2018\uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub97c \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\ub294\uc9c0\u2019\uc785\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc740 \ud2b9\ud788 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4, \ud639\uc740 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc2dc\uc7a5\uc5d0 \uc120\ubcf4\uc77c \ub54c \uc911\uc694 \ud574\uc9c0\uc8e0. \uc774\ub7f4 \ub54c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc774 \ubc14\ub85c \u2018\uac00\uce58 \uc774\ub860\u2019\uc785\ub2c8\ub2e4. \uc81c\ud488\uc774 \uc81c\uacf5\ud558\ub294 \uac00\uce58\uc758 \ud06c\uae30\ub97c \uae30\uc900\uc73c\ub85c, \uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc774 \uc774\uac83\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc5b4\ub290 \uc815\ub3c4 \uc9c0\ubd88\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \uba3c\uc800 \ucd94\uc815\ud569\ub2c8\ub2e4. \uadf8\ub2e4\uc74c, \uadf8 \uae08\uc561\uc5d0 \uc804\uccb4 \uc7a0\uc7ac \uace0\uac1d \uc218\ub97c \uacf1\ud558\uba74, \ud6e8\uc52c \ud604\uc2e4\uc801\uc778 TAM \uc218\uc775 \uaddc\ubaa8\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM \uacc4\uc0b0\uc5d0\uc11c \ud754\ud788 \uacaa\ub294 \ubb38\uc81c\uc640 \ud574\uacb0 \ubc29\uc548<\/b><\/h3>\n<p>TAM \uacc4\uc0b0\uc740 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ubc29\uc2dd\uc774\uc9c0\ub9cc, \uc77c\uc815 \ubd80\ubd84\uc740 \ucd94\uc815\uacfc \uac00\uc815\uc5d0 \uc758\uc874\ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4. TAM \uacc4\uc0b0\uc5d0\uc11c \ud754\ud788 \uacaa\ub294 \ubb38\uc81c\ub4e4\uacfc, \uc774\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\ub294 \ud301\uc744 \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM\uc744 \uacfc\ub300\ud3c9\uac00\ud558\ub294 \uac83<\/b><\/h3>\n<p>\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud558\ub294 \uac00\uc7a5 \ud754\ud55c \uc2e4\uc218\ub294 TAM\uc744 \ub108\ubb34 \ud06c\uac8c \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0ac\ub78c\uc758 \uc694\uad6c\ub97c \ubaa8\ub450 \ucda9\uc871\ud558\ub294 \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube44\uc6a9\ub3c4 \ub9ce\uc774 \ub4dc\ub294 \uc77c\uc774\uc8e0. \ucd5c\uc18c\ud55c\uc758 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud558\uace0, \uc5b4\ub5a4 \ub300\uc0c1\uc744 \ud0c0\uac9f\uc73c\ub85c \ud560\uc9c0 \ud604\uc2e4\uc801\uc778 \uc2dc\uac01\uc744 \uac16\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc744 \ubc29\uc9c0\ud558\ub824\uba74:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/how-to-conduct-market-research-small-business\/\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc7a5 \uc870\uc0ac<\/a>\ub97c \ucca0\uc800\ud788 \ud558\uace0, \uac00\ub2a5\ud558\uba74 \ub0b4\ubd80 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \ub610\ud55c \ucd5c\ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucd9c\ucc98(\uc608: \ubbf8\uad6d \uc778\uad6c\uc870\uc0ac\uad6d \ub610\ub294 \uc560\ub110\ub9ac\uc2a4\ud2b8 \ud68c\uc0ac\uc758 \ubc1c\ud589 \ubcf4\uace0\uc11c)\ub97c \uac00\uc9c4 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud574 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc218\ub97c \uacc4\uc0b0\ud558\uac70\ub098, CRM \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uc218\uc775\uc744 \ud30c\uc545\ud574 \ubcf4\uc138\uc694.<\/li>\n<li>\ud604\uc2e4\uc801\uc778 \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\ub85c \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc881\ud788\uc138\uc694. \uc2e4\uc81c\ub85c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc758 \uc778\uad6c \ud1b5\uacc4\uc801 \ud2b9\uc131(\uc9c0\uc5ed, \ub098\uc774, \uc18c\ub4dd, \uc131\ubcc4 \ub4f1)\uc744 \uace0\ub824\ud574 \ud604\uc2e4\uc801\uc778 \ubc94\uc704\ub97c \uc124\uc815\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM\uc744 \uc8fc\uae30\uc801\uc73c\ub85c \uc7ac\ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0<\/b><\/h3>\n<p>TAM\uc740 \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub86d\uac8c \uc5bb\uc740 \uc815\ubcf4\ub97c \ubb34\uc2dc\ud558\uace0 TAM\uc744 \uadf8\ub300\ub85c \uc720\uc9c0\ud55c\ub2e4\uba74 \uc911\uc694\ud55c \uc131\uc7a5 \uae30\ud68c\ub97c \ub193\uce60 \uc218\ub3c4 \uc788\uc8e0. \uc774\ub97c \ud53c\ud558\ub824\uba74 \ucd5c\uc18c\ud55c \ub9e4\ub144 \ud55c \ubc88, \uac00\ub2a5\ud558\ub2e4\uba74 \ubd84\uae30\ub9c8\ub2e4 TAM\uc744 \uc7ac\uac80\ud1a0\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc2dc\uc7a5 \uc870\uc0ac \ubd88\uac00\ub2a5\ud558\ub2e4\uace0 \ud3ec\uae30\ud558\ub294 \uacbd\uc6b0<\/b><\/h3>\n<p>\ud2b9\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \uac1c\ubc1c \uc911\uc778 \uacbd\uc6b0, \uad00\ub828 \uc2dc\uc7a5 \ud14c\uc774\ud130\uac00 \uc5c6\ub294 \uc0c1\ud669\ub3c4 \uc885\uc885 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uac74 \uc624\ud788\ub824 \uae30\ud68c\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uc815\uc758\ud558\uace0 <a href=\"https:\/\/www.salesforce.com\/blog\/product-market-fit\/\" target=\"_blank\" rel=\"noopener\">\uc81c\ud488 \uc2dc\uc7a5 \uc801\ud569\uc131<\/a>\uc744 \ucc3e\uc544\uac00\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c\ub294 \uae0d\uc815\uc801\uc778 \uc2e0\ud638\uc77c \uc218\ub3c4 \uc788\uc8e0. \uc774\ub7f4 \ub54c\ub294 \uae30\uc874\uc758 \uad00\ub828 \ub370\uc774\ud130\ub098 \uc720\uc0ac \uc2dc\uc7a5\uc758 \uc815\ubcf4\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574, \uc218\uce58\ub97c \ucd94\uc815\ud574 \ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM\uc744 \ud65c\uc6a9\ud574 \uae30\uc5c5 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ubc29\ubc95<\/b><\/h3>\n<p>TAM\uc744 \uacc4\uc0b0\ud558\uba74, \ud2b9\uc815 \uae30\ud68c\uac00 \ucd94\uad6c\ud560 \uac00\uce58\uac00 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \ud310\ub2e8\ud558\ub294 \uae30\uc900\uc810\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ucd08\uae30 \ubaa9\ud45c \uc2dc\uc7a5\uc744 \ud30c\uc545\ud558\ub294 \ucd9c\ubc1c\uc810\uc774 \ub418\uc5b4 \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud560\uc9c0 \uba85\ud655\ud788 \uc124\uc815\ud560 \uc218 \uc788\uc8e0. \uc774\ub807\uac8c \ucd08\uc810\uc744 \uc881\ud788\uba74 \ucd08\uae30 \uace0\uac1d \ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\uccb4\uc801\uc778 \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub370 \ud6e8\uc52c \uc720\ub9ac\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 TAM\uc774 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\ud2b9\uc815 \uae30\ud68c\uc758 TAM\uc744 \uacc4\uc0b0\ud55c \ud6c4\uc5d0\ub294, \uc2dc\uc7a5\uc758 \uc7a0\uc7ac\ub825\uc744 \ud574\ub2f9 \uc81c\ud488 \ub610\ub294 \uae30\ub2a5 \uac1c\ubc1c\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uacfc \ube44\uad50\ud574 \ubcf4\uc138\uc694. \uc774 \uacfc\uc815\uc740 \ud22c\uc790\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc218\uc775\uc744 \uae30\ub300\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/li>\n<li>TAM \u2192 SAM \u2192 SOM\uc73c\ub85c \ubc94\uc704\ub97c \uc881\ud600\ubcf4\uc138\uc694. TAM\uc744 \uc124\uc815\ud55c \ub4a4, SAM(\uc11c\ube44\uc2a4 \uc774\uc6a9 \uac00\ub2a5 \uc2dc\uc7a5)\uacfc SOM(\uc2e4\uc81c \uacf5\ub7b5 \uac00\ub2a5 \uc2dc\uc7a5)\uc73c\ub85c \ubc94\uc704\ub97c \uc881\ud788\uba74, \uc544\uc9c1 \ud655\ubcf4\ub418\uc9c0 \uc54a\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uace0 \ud574\ub2f9 \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub354 \ub0ae\uc740 \uac00\uaca9\uc744 \uc81c\uc2dc\ud558\uac70\ub098, \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ub3c4\uc785\ud558\uac70\ub098, \ub354 \ub098\uc740 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac15\uc870\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ucc28\ubcc4\ud654\ud560 \uc218 \uc788\uc5b4\uc694.<\/li>\n<li>\uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ub2e4\uc84c\ub2e4\uba74 \uc774\uc81c\ub294 TAM\uc744 \ud655\uc7a5\ud560 \ub54c\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc138\uacc4\uc801\uc73c\ub85c \uc798 \uc54c\ub824\uc9c4 \ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \uae30\uc5c5\uc740 \ucd08\uae30\uc5d0\ub294 \ubbf8\uad6d\uacfc \uc601\uad6d\uc758 \ub300\ud559\uc0dd\ub9cc\uc744 \ud0c0\uac9f\uc73c\ub85c \ud588\uc9c0\ub9cc \ud574\ub2f9 \uc2dc\uc7a5\uc5d0\uc11c \ucda9\ubd84\ud55c \uc131\uacfc\ub97c \uac70\ub454 \ud6c4, \ud559\uad50 \uc774\uba54\uc77c \uacc4\uc815\uc774\ub77c\ub294 \uac00\uc785 \uc81c\ud55c\uc744 \uc5c6\uc560\uace0 13\uc138 \uc774\uc0c1\uc758 \uc774\uba54\uc77c \uc0ac\uc6a9\uc790\ub77c\uba74 \ub204\uad6c\ub098 \uac00\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \uc2dc\uc7a5\uc744 \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uac80\uc99d\ub41c \ubaa8\ub378\uc744 \ubc14\ud0d5\uc73c\ub85c TAM\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uc720\ud6a8\ud55c \uc804\ub7b5\uc774 \ub420 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/li>\n<\/ol>\n<h3 id=\"b-stylefont-weight-boldtam-b\"><b>TAM \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud55c \uae30\ud68c \ubc1c\uacac\ud558\uae30<\/b><\/h3>\n<p>\ud2b9\uc815 \uc81c\ud488\uc758 TAM\uc744 \ud30c\uc545\ud558\uba74 \ud604\uc7ac \uc2dc\uc7a5\uc5d0\uc11c \uae30\uc5c5\uc758 \uc785\uc9c0\ub97c \uba85\ud655\ud788 \uc774\ud574\ud560 \uc218 \uc788\uace0 \uc131\uc7a5 \uae30\ud68c\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub3c4 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 <a href=\"https:\/\/www.salesforce.com\/sales\/sales-planning\/software\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \uc804\ub7b5 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/a>\ub97c \ud65c\uc6a9\ud574 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud55c \ud604\uc2e4\uc801\uc778 \uacc4\ud68d\uc744 \uc138\uc6cc\ubcf4\uc138\uc694. \uadf8\ub9ac\uace0, \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \uafb8\uc900\ud788 \uad00\ucc30\ud558\uba74\uc11c TAM\uc744 \uc8fc\uae30\uc801\uc73c\ub85c \uc7ac\ud3c9\uac00\ud558\uc138\uc694. \uadf8\ub798\uc57c\ub9cc \uc0c8\ub85c\uc6b4 \ubc29\ud5a5\uc73c\ub85c \ud655\uc7a5\ub418\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc18c\uc911\ud55c \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udccd \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ud655\uc778\ud588\ub2e4\uba74 \uc774\uc81c \uadf8 \uc9c0\ub3c4\ub97c \ub530\ub77c \ub098\uc544\uac08 \ucc28\ub840\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/kr\/events\/form\/agentforce-world-tour-korea\/?d=701ed000018uZHZAA2&amp;nc=701ed000017uyWPAAY\">[Agentforce World Tour Korea 2026] <\/a>\uc5d0 \ucc38\uc5ec\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ud55c\uacc4\ub97c \ub3cc\ud30c\ud560 \ucd5c\uc2e0 AI \uae30\uc220\uc744 \uacbd\ud5d8\ud558\uace0, \uc131\uc7a5\uc758 \uc5d0\ub108\uc9c0\ub97c \ud568\uaed8 \ub098\ub204\uc138\uc694. \ub354 \ud070 \uc2dc\uc7a5\uc744 \ud5a5\ud55c \uc5ec\ub7ec\ubd84\uc758 \uc5ec\uc815\uc5d0 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub4e0\ub4e0\ud55c \ub3d9\ud589\uc774 \ub418\uc5b4 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAM\uc740 \uae30\uc5c5\uc774 \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \ucd1d \uace0\uac1d \uc218\ub098 \ud574\ub2f9 \uc2dc\uc7a5\uc758 \ucd1d \uc7a0\uc7ac \uc218\uc775\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815\uc758 \ud575\uc2ec \ub3c4\uad6c\ub85c \ud65c\uc6a9\ub418\uba70, \ubcf4\ub2e4 \uc881\uc740 \ubc94\uc704\uc778 SAM\uacfc SOM\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \ud604\uc2e4\uc801\uc778&hellip;<\/p>\n","protected":false},"author":805,"featured_media":33,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[87],"coauthors":[8],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc\" \/>\n<meta property=\"og:description\" content=\"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T04:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc\",\"datePublished\":\"2025-11-12T20:07:10+00:00\",\"dateModified\":\"2026-04-21T04:34:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\"},\"wordCount\":109,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\",\"name\":\"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg\",\"datePublished\":\"2025-11-12T20:07:10+00:00\",\"dateModified\":\"2026-04-21T04:34:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/4b1c3dabfcb299eb351e6d4c1787ca16\"},\"description\":\"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Thumbnail of What Is Total Addressable Market (TAM)?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/","og_locale":"en_US","og_type":"article","og_title":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc","og_description":"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:07:10+00:00","article_modified_time":"2026-04-21T04:34:27+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc","datePublished":"2025-11-12T20:07:10+00:00","dateModified":"2026-04-21T04:34:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/"},"wordCount":109,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/","name":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","datePublished":"2025-11-12T20:07:10+00:00","dateModified":"2026-04-21T04:34:27+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/4b1c3dabfcb299eb351e6d4c1787ca16"},"description":"\uc6b0\ub9ac \uc0ac\uc5c5\uc774 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uc9c0 \ub9c9\uc5f0\ud558\uc2e0\uac00\uc694? TAM, SAM, SOM \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud604\uc2e4\uc801\uc73c\ub85c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. Top-down \ubc29\uc2dd\uacfc Bottom-up \ubc29\uc2dd\uc744 \uacb0\ud569\ud55c \uc815\ud655\ud55c TAM \uacc4\uc0b0\ubc95\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ub9cc\ub098\ubcf4\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","width":1280,"height":720,"caption":"Thumbnail of What Is Total Addressable Market (TAM)?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/total-addressable-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"TAM(\uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? TAM \ub73b, \uc0b0\uc815 \ubc29\ubc95, \uc608\uc2dc"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/25052020SF_SEO20\uc378\ub124\uc77c_\uc815\uc758\ud615TAM\uc774\ub780.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/805"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":3453,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/3453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=34"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=34"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}