{"id":346,"date":"2024-08-11T20:21:00","date_gmt":"2025-11-12T20:21:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=346"},"modified":"2025-11-27T09:34:02","modified_gmt":"2025-11-27T00:34:02","slug":"holiday-shopping-predictions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/holiday-shopping-predictions\/","title":{"rendered":"\uc18c\ube44\uc790\ub4e4\uc758 \ubd80\ucc44 \uc99d\uac00\ub85c \uc778\ud574\n\n                    \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc1fc\ud551 \uc2dc\uc98c\uc774\n\n                    \uc608\ub144\uacfc \ub2e4\ub978 \uc591\uc0c1\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"<h1 id=\"salesforce\">Salesforce \uc5f0\ud734 \uc1fc\ud551 \uc804\ub9dd\uc5d0 \ub530\ub974\uba74, \uc1fc\ud551\uac1d\uacfc \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0 \ubd88\ud669\uc774 \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud0c0\uac1c\ud560 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/h1>\n<p>\uc774\ubc88 \uc5f0\ud734 \uc1fc\ud551 \uc2dc\uc98c\uc5d0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c\uc740 \ub298\ub9ac\uba74\uc11c\ub3c4 \uad6c\ub9e4\ub294 \uc904\uc774\uace0, \uac00\uce58\ub97c \ucd94\uad6c\ud558\ub294 \uacbd\ud5a5\uc774 \uac15\ud574\uc9c0\uba74\uc11c \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc774 \ubd88\ud669\uc744 \uacaa\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc544 \ubcf4\uc785\ub2c8\ub2e4. [Getty | fotostorm]<\/p>\n<p>\uc1fc\ud551\uac1d\ub4e4\uc740 \uc774\ubbf8 \uc6b0\ub9ac\uc5d0\uac8c \uc2e0\ud638\ub97c \ubcf4\ub0b8 \uc148\uc785\ub2c8\ub2e4. \uc0c8\ud574\uac00 \uc2dc\uc791\ub41c \uc774\ud6c4, <a href=\"https:\/\/www.salesforce.com\/blog\/shopping-index-retail-data\/\" target=\"_blank\" rel=\"noopener\">\uc1fc\ud551\uac1d\ub4e4\uc740 \uc9c0\uac11\uc744 \ub2eb\uace0 \ud070 \uae08\uc561\uc744 \uc9c0\ucd9c\ud560 \uae30\ud68c<\/a>\ub97c \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 4\ub144\uac04 \uacbd\uc81c\uc801 \ubd88\ud655\uc2e4\uc131 \uc18d\uc5d0\uc11c\ub3c4 \ud68c\ubcf5\ub825\uc744 \uc720\uc9c0\ud574\uc654\ub358 \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \ub4dc\ub514\uc5b4 \uc704\uae30\ub97c \uc778\uc2dd\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uc778\ud50c\ub808\uc774\uc158\ubd80\ud130 \uacf5\uae09\ub9dd \ubb38\uc81c\uae4c\uc9c0, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc740 \ub9ce\uc740 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5b4\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c\uc740 \ub298\ub9ac\uba74\uc11c\ub3c4 \uad6c\ub9e4\ub294 \uc904\uc774\uace0 \uac00\uce58\ub97c \ub354\uc6b1 \uc911\uc2dc\ud558\ub294 \uc591\uc0c1\uc744 \ubcf4\uc774\uba74\uc11c, \uc62c\ud574 \uc5f0\ud734 \uc1fc\ud551\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \ucd5c\uc2e0 \uc1fc\ud551 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"2024\">2024\ub144 \uc5f0\ud734 \uc1fc\ud551 \uc804\ub9dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/holiday-shopping-predictions\/#chinese-shopping-apps\">\uc911\uad6d \uc1fc\ud551 \uc571\uc774 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud560 \uac83<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/holiday-shopping-predictions#middle-mile-shipping\">\ubbf8\ub4e4\ub9c8\uc77c \ubc30\uc1a1\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/holiday-shopping-predictions\/#shoppers-embrace-ai-to-search\">AI\ub97c \ud1b5\ud574 \uc644\ubcbd\ud55c \uc120\ubb3c\uc744 \ucc3e\ub294 \uc1fc\ud551\uac1d\ub4e4<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/holiday-shopping-predictions\/#Black-Friday-Becomes-Cyber\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ubcf4\ub2e4 \uc0ac\uc774\ubc84 \ud504\ub77c\uc774\ub370\uc774\ub97c \uc120\ud638<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/holiday-shopping-predictions\/#retailers-tap-loyal-shoppers\">\ud3ed\uc99d\ud558\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc5b5\uc81c\ud558\uae30 \uc704\ud574 \ub2e8\uace8 \uc1fc\ud551\uac1d\uc744 \ud65c\uc6a9\ud558\ub294 \ub9ac\ud14c\uc77c \uc5c5\uccb4<\/a><\/li>\n<\/ul>\n<h2>\uc22b\uc790 \ub4a4\uc5d0 \uc228\uaca8\uc9c4 \ube44\ubc00\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p><a href=\"https:\/\/www.reuters.com\/markets\/global-debt-hits-record-307-trillion-debt-ratios-climb-iif-2023-09-19\/\" target=\"_blank\" rel=\"noopener\">\uc1fc\ud551\uac1d\uc758 \ubd80\ucc44<\/a>\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \uc1fc\ud551\uac1d\uc758 37%\uac00 1\ub144 \uc804\ubcf4\ub2e4 \ud604\uc7ac \uc2e0\uc6a9\uce74\ub4dc\ub97c \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 32%\ub294 \u2018\uc9c0\uae08 \uad6c\ub9e4\ud558\uace0 \ub098\uc911\uc5d0 \uacb0\uc81c\u2019\uc640 \uac19\uc740 \ub300\uccb4 \uc2e0\uc6a9 \uc11c\ube44\uc2a4\ub97c \ub354 \uc790\uc8fc \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 43%\uc758 \uc18c\ube44\uc790\uac00 2023\ub144\uc5d0 \ube44\ud574 \ubd80\ucc44\uac00 \ub298\uc5c8\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc18c\ub4dd \uacc4\uce35\uc5d0 \uad6d\ud55c\ub41c \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c, \ubaa8\ub4e0 \uacc4\uce35\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc791\ub144\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc2e0\uc6a9\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc2e0\uc6a9\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \ub192\uc544\uc9c4 \uac83\uc740 \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4\uac00 \ub298\uc5c8\uae30 \ub54c\ubb38\uc774 \uc544\ub2d9\ub2c8\ub2e4. Salesforce \uc1fc\ud551 \uc9c0\uc218\uc5d0 \ub530\ub974\uba74, \uc628\ub77c\uc778 \uc8fc\ubb38\ub7c9\uc740 2022\ub144 \uc774\ud6c4 \uac10\uc18c\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uc62c\ud574 1\ubd84\uae30\uc5d0\ub294 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 2% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \uc1fc\ud551\uac1d\uc758 47%\ub294 \uc791\ub144\uacfc \ub3d9\uc77c\ud55c \uc218\uc900\uc73c\ub85c \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 40%\ub294 \uc791\ub144\ubcf4\ub2e4 \ub354 \uc801\uac8c \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc9c0\uac11\uc744 \uc5f4 \ub54c \uc9c0\ucd9c\uc744 \uc904\uc774\uae30 \uc704\ud574 \ud560\uc778\ub41c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac70\ub098 \uac00\uaca9\uc774 \uc800\ub834\ud55c \uc790\uccb4 \ube0c\ub79c\ub4dc \uc0c1\ud488\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uaca9\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \ub2f5\ud55c \uc18c\ube44\uc790\ub294 15%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc2e0\uc6a9 \uc794\uc561\uc774 \uc99d\uac00\ud558\ub294 \uc774\uc720\ub294 \uc778\ud50c\ub808\uc774\uc158\uc744 \uace0\uae08\ub9ac \uc2e0\uc6a9\uce74\ub4dc\ub85c \uac10\ub2f9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h1 id=\"chinese-shopping-apps\">&#8220;\uac00\uaca9\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \ub2f5\ud55c \uc18c\ube44\uc790\ub294 15%\uc5d0 \ubd88\uacfc&#8221;<\/h1>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uacbd\uc81c\uc801 \ubd88\ud669\uc744 \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uae08\uc561\uc744 \uc800\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uac00\ucc98\ubd84 \uc18c\ub4dd\uc744 \uc5b4\ub514\uc5d0 \uc0ac\uc6a9\ud558\ub294\uc9c0 \ubb3b\ub294 \uc9c8\ubb38\uc5d0 \uc800\ucd95\uc744 \ucd5c\uc6b0\uc120 \uc21c\uc704\ub85c \uaf3d\uc558\uc73c\uba70, \uadf8\ub2e4\uc74c\uc774 \ubb3c\ub9ac\uc801 \uc0c1\ud488, \ub9c8\uc9c0\ub9c9\uc774 \uacbd\ud5d8\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc791\ub144\uacfc\ub294 \ub69c\ub837\ud55c \ucc28\uc774\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc791\ub144\uc5d0\ub294 \ubb3c\ub9ac\uc801 \uc0c1\ud488\uacfc \uacbd\ud5d8\uc774 \uc6b0\uc120 \uc21c\uc704\uc600\uace0, \uc800\ucd95\uc774 \ucd5c\ud558\uc704\ub97c \ucc28\uc9c0\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud55c \ud574\uc758 \uac00\uc7a5 \uba4b\uc9c4 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uae30 \uc704\ud55c \ucd5c\uace0\uc758 \ud301\uacfc \ud568\uaed8, \uad00\ub828 \ub370\uc774\ud130\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"1\">\uc5f0\ud734 \uc1fc\ud551 \uc608\uce21 #1: \uc911\uad6d \uc1fc\ud551 \uc571\uc774 \uc2dc\uc7a5\uc744 \uc810\ub839\ud560 \uac83<\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 <a href=\"https:\/\/www.cnbc.com\/2024\/04\/26\/all-the-data-shows-inflation-isnt-going-away-making-things-tough-on-fed.html\" target=\"_blank\" rel=\"noopener\">\ubb3c\uac00 \uc0c1\uc2b9<\/a>\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc5d0 \uc9c1\uba74\ud558\uc5ec \uc1fc\ud551 \uc2b5\uad00\uc744 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9 \uc2dc\ub300\uc5d0 \uac00\uc7a5 \ube60\ub978 \ubc30\uc1a1 \uc2dc\uac04\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\ub358 \uc2dc\uae30\ub294 \uc774\ubbf8 \uc624\ub798\uc804\uc5d0 \uc9c0\ub098\uac14\uace0, \uc774\uc81c\ub294 \uac00\uaca9\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc1fc\ud551\uac1d\ub4e4\uc740 \ucd5c\uc800\uac00 \uc0c1\ud488\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc1fc\ud551\uac1d\uc758 3\ubd84\uc758 2\uac00 \uac00\uaca9\uc774 \uc1fc\ud551 \uc7a5\uc18c\ub97c \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub77c\uace0 \ub2f5\ud588\uc73c\uba70, 3\ubd84\uc758 1 \ubbf8\ub9cc\ub9cc\uc774 \uc0c1\ud488\uc758 \ud488\uc9c8\uc744 \uc6b0\uc120\uc2dc\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc740 \uc911\uad6d \uc1fc\ud551 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \uc2dc\uc7a5\uc744 \uc7a5\uc545\ud558\uae30\uc5d0 \ub9e4\uc6b0 \uc801\ud569\ud55c \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\ub09c 6\uac1c\uc6d4 \ub3d9\uc548 \uc11c\uad6c\uad8c \uc2dc\uc7a5\uc758 \uc18c\ube44\uc790\ub4e4 \uc911 3\ubd84\uc758 2\uac00 Aliexpress, Cider, Shein, Temu, TikTok\uc5d0\uc11c \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1 \uad6c\ub9e4\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc18c\ube44\uc790\uc758 58%\uac00 \uc774\ub7ec\ud55c \uc1fc\ud551 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \uac00\uaca9\uc774 \uac00\uc7a5 \uc800\ub834\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc11c\uad6c\uad8c\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \uac00\uc7a5 \uc778\uae30\uac00 \ub9ce\uc744\uae4c\uc694? Temu\uac00 \ud655\uc2e4\ud55c \uc2b9\uc790\uc785\ub2c8\ub2e4. \ucd5c\uadfc 6\uac1c\uc6d4 \ub3d9\uc548 \uc11c\uad6c\uad8c \uc1fc\ud551\uac1d\uc758 43%\uac00 \uc774 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubb3c\ud488\uc744 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc Z\uc138\ub300\ub294 Shein\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\uace0 \uc788\uc73c\uba70, Z\uc138\ub300\uc758 \uc808\ubc18 \uc815\ub3c4\uac00 \ucd5c\uadfc \uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \uc8fc\ubb38\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h1 id=\"middle-mile-shipping\">&#8220;\ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0\uc11c \uc8fc\ubaa9\ud560 \uc810: \uc11c\uad6c\uad8c \uc18c\ube44\uc790\uc758 63%\uac00 \uc911\uad6d \uc1fc\ud551 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \uad6c\ub9e4\ud560 \uacc4\ud68d\uc774 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/h1>\n<p>\uc11c\uad6c\uad8c \uc18c\ube44\uc790\uc758 63%\uac00 \uc911\uc694\ud55c \uc5f0\ud734 \ub300\ubaa9\uc5d0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uad6c\ub9e4\ud560 \uacc4\ud68d\uc778 \ub9cc\ud07c, \uc5f0\ud734 \uc2dc\uc98c\uc744 \uc55e\ub454 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \uc774\ub7ec\ud55c \ud604\ud669\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uac00 \uc774\ub7ec\ud55c \ud750\ub984\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub4e4 \uc911 3\ubd84\uc758 2\uac00 \uc774\ub7ec\ud55c \uc571\uc5d0\uc11c \uba85\uc808 \uc120\ubb3c\uc744 \uad6c\ub9e4\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc790\ub140\uac00 \uc788\ub294 \uc18c\ube44\uc790\uc758 \uacbd\uc6b0, \uadf8 \uc218\uce58\ub294 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc5f0\ud734\uc2dc\uc98c\uc5d0\ub294 \uc911\uad6d \uc1fc\ud551 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \uc911\uad6d\uc774\uc678 \uc9c0\uc5ed\uc758 \uae00\ub85c\ubc8c \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c 1,600\uc5b5 \ub2ec\ub7ec\uc758 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc81c\uc548 \uc194\ub8e8\uc158<\/b>: \ub370\uc774\ud130 \ubc0f AI\ub97c \ud65c\uc6a9\ud558\uc5ec 11\uc6d4\uc5d0 \uc774\ubaa9\uc744 \uc9d1\uc911\uc2dc\ud0ac \ub9cc\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/retail-pricing-with-ai\/\" target=\"_blank\" rel=\"noopener\">\ud504\ub85c\ubaa8\uc158 \ubc0f \ud560\uc778 \uc804\ub7b5<\/a>\uc744 \uc138\uc6b0\uc138\uc694. \ucd94\ud6c4 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ud2b9\ubcc4 \ud560\uc778\uc744 \uc2dc\uc791\ud558\ub354\ub77c\ub3c4 \uc1fc\ud551\uac1d\uc5d0\uac8c \ubbf8\ub9ac \uc54c\ub824\uc8fc\uc138\uc694. \ud2b9\ud788, <a href=\"https:\/\/www.salesforce.com\/resources\/retail\/holiday-readiness\/\" target=\"_blank\" rel=\"noopener\">\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8<\/a>\uc5d0 \uac00\uc785\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \ubbf8\ub9ac \uc804\ub2ec\ud558\uc5ec \ud560\uc778 \ud61c\ud0dd\uc744 \uae30\ub2e4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n<h2 id=\"2\">\uc5f0\ud734 \uc1fc\ud551 \uc608\uce21 #2: \ubbf8\ub4e4\ub9c8\uc77c \ubc30\uc1a1\uc73c\ub85c \uc778\ud55c \ub9c8\uc9c4 \uc555\ubc15<\/h2>\n<p>2020\ub144 <a href=\"https:\/\/www.gartner.com\/en\/supply-chain\/insights\/power-of-the-profession-blog\/shippageddon-and-the-challenge-of-holiday-season-2020\" target=\"_blank\" rel=\"noopener\">#\ubc30\uc1a1\ub300\ub780(Shipageddon)<\/a>\uc774 \ubc8c\uc368 \uc544\ub4dd\ud55c \ucd94\uc5b5\ucc98\ub7fc \ub290\uaef4\uc9c0\uc9c0\ub9cc \uc62c\ud574\ub3c4 \ubb3c\ub958\uc640 \uad00\ub828\ub41c \uc5b4\ub824\uc6c0\uc774 \uc0b0\uc801\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc62c\ud574\ub294 \ud37c\uc2a4\ud2b8\ub9c8\uc77c\uc774\ub098 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \uc911 \uc5b4\ub290 \ud55c\ucabd\uc774 \uc544\ub2c8\ub77c, \ubbf8\ub4e4\ub9c8\uc77c\uacfc \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubaa8\ub450\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ud64d\ud574\uc5d0 \uc77c\uc5b4\ub09c <a href=\"https:\/\/time.com\/6548968\/houthi-rebels-shipping-attacks-red-sea-disrupt-global-economy-costs\/\" target=\"_blank\" rel=\"noopener\">\ud6c4\ud2f0\ubc18\uad70\uc758 \uacf5\uaca9<\/a>\uacfc <a href=\"https:\/\/www.reuters.com\/business\/energy\/oil-nudges-higher-after-saudi-arabia-hikes-prices-2024-05-06\/\" target=\"_blank\" rel=\"noopener\">\uc6d0\uc720 \uac00\uaca9 \uc0c1\uc2b9<\/a>\uc73c\ub85c \uc778\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucee8\ud14c\uc774\ub108 \ube44\uc6a9\uc774 \uc0c1\uc2b9\ud558\uba74\uc11c, \uc62c\ud574 \uc0c1\ubc18\uae30 \ubbf8\ub4e4\ub9c8\uc77c \uc778\ud504\ub77c\uc758 \ubd80\ub2f4\uc774 \uac00\uc911\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c <a href=\"https:\/\/www.pbs.org\/newshour\/nation\/how-baltimores-key-bridge-collapse-will-affect-supply-chains-and-the-economy\">\ud504\ub79c\uc2dc\uc2a4 \uc2a4\ucf67 \ud0a4 \ube0c\ub9ac\uc9c0\uc758 \ubd95\uad34<\/a>, <a href=\"https:\/\/www.supplychaindive.com\/news\/us-postal-service-consolidator-changes-louis-dejoy-letter\/715126\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202024-05-06%20Supply%20Chain%20Dive%20%5Bissue:61754%5D&amp;utm_term=Supply%20Chain%20Dive\" target=\"_blank\" rel=\"noopener\">\ubc30\uc1a1 \ube44\uc6a9 \uc0c1\uc2b9<\/a>\uc73c\ub85c \uc778\ud574 \ubc30\uc1a1 \uc2dc\uac04\uc774 \uc9c0\uc5f0\ub418\uace0 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc758 \uacbd\ube44\uac00 \ub298\uc5b4\ub098\ub294 \ub4f1\uacfc \uac19\uc740 \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ubb38\uc81c\ub3c4 \uacb9\uccd0\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub294 \ubc30\uc1a1\ube44\ub97c \uc1fc\ud551\uac1d\uc5d0\uac8c \ub5a0\ub118\uaca8\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ubb34\ub8cc \ubc30\uc1a1 \ud61c\ud0dd\uc740 \uc18c\ube44\uc790\uac00 \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0\uc11c \uad6c\ub9e4\ub97c \uc120\ud0dd\ud558\ub294 3\ub300 \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc62c\ud574 \uc1fc\ud551\uac1d\ub4e4\uc740 \ubc30\uc1a1 \uc2dc\uac04\uc774\ub098 \ubc18\ud488 \uc815\ucc45\ubcf4\ub2e4\ub294 \ube44\uc6a9\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uae30 \ub54c\ubb38\uc5d0 \ud560\uc778 \ubc0f \ubb34\ub8cc \ubc30\uc1a1\uc740 \uc5c5\uacc4\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc1fc\ud551\uac1d\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \ubc30\uc1a1\uc774 \ubb34\ub8cc\uc778 \uacbd\uc6b0 \ub9e4\uc7a5\ubcf4\ub2e4 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc5f0\ud734 \uc2dc\uc98c\uc5d0\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uac00 \ubbf8\ub4e4\ub9c8\uc77c \ube44\uc6a9\uc73c\ub85c \uc791\ub144\ubcf4\ub2e4 97% \uc99d\uac00\ud55c 1,970\uc5b5 \ub2ec\ub7ec\ub97c \ucd94\uac00\ub85c \uc9c0\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<h1 id=\"shoppers-embrace-ai-to-search\">&#8220;\ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub294 \ubbf8\ub4e4\ub9c8\uc77c\uacfc \ub77c\uc2a4\ud2b8\ub9c8\uc77c \ube44\uc6a9\uc73c\ub85c \uc791\ub144\ubcf4\ub2e4 97% \uc99d\uac00\ud55c 1,970\uc5b5 \ub2ec\ub7ec\uac00 \ucd94\uac00\ub85c \ubc1c\uc0dd\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.&#8221;<\/h1>\n<p><b>\uc81c\uc548 \uc194\ub8e8\uc158<\/b>: \uc62c\ud574\uc5d0\ub294 \ud560\uc778\uc774\ub098 \ubb34\ub8cc \ubc30\uc1a1\uc744 \uae30\ubcf8 \ud61c\ud0dd\uc73c\ub85c \uc81c\uacf5\ud560 \uc900\ube44\ub97c \ud558\uc138\uc694. \ud558\uc9c0\ub9cc \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc7a5\ubc14\uad6c\ub2c8 \ubb3c\ud488\uc744 \ub298\ub9ac\uae30 \uc704\ud574, \uc1fc\ud551\uac1d\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud558\uace0 \ub9e4\uc7a5\uc5d0\uc11c \uc218\ub839\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\ub3c4 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc6b0\ud3b8\uc73c\ub85c \ubc18\uc1a1\ud558\uc9c0 \uc54a\uace0 \ub9e4\uc7a5\uc5d0\uc11c \ubc18\ud488\ud558\ub294 \uacbd\uc6b0 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\uc548\uc744 \uace0\ub824\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c, \uc6b0\ud3b8\uc744 \ud1b5\ud55c \ubc18\ud488\uc5d0 \uc218\uc218\ub8cc\ub97c \ubd80\uacfc\ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uc774 \uacbd\uc6b0 \uace0\uac1d, \ud2b9\ud788 \uac00\uc7a5 \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uc1fc\ud551\uac1d\uacfc\uc758 \uad00\uacc4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"3-ai\">\uc5f0\ud734 \uc1fc\ud551 \uc608\uce21 #3: AI\ub97c \ud1b5\ud574 \uc644\ubcbd\ud55c \uc120\ubb3c\uc744 \uac80\uc0c9\ud558\ub294 \uc1fc\ud551\uac1d\ub4e4<\/h2>\n<p>\uc218\ub144 \uc804\ubd80\ud130 AI \uae30\ubc18 \uc0c1\ud488 \ucd94\ucc9c\uacfc \ucc57\ubd07\uc744 \ud1b5\ud574 \uc1fc\ud551\uac1d\ub4e4\uc774 \uc0c1\ud488\uc744 \ub354 \ube60\ub974\uac8c \uac80\uc0c9\ud558\uace0 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d, \uac1c\uc778\ud654\ub41c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\ub4e4\ub3c4 \uc774\uc5d0 \ud638\uc751\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \uc5f0\ud734 \uc2dc\uc98c\uc5d0\ub294 \uc628\ub77c\uc778 \uad6c\ub9e4\uc758 17%\uac00 \uc608\uce21\ud615 AI\uc640 \uc0dd\uc131\ud615 AI\uc758 \uc601\ud5a5\uc744 \ubaa8\ub450 \ubc1b\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 11\uc6d4\uacfc 12\uc6d4\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd1d 1,990\uc5b5 \ub2ec\ub7ec\uc758 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc18c\ube44\uc790\ub4e4\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc801\uc808\ud55c \uac00\uaca9\uc5d0 \ub9de\ub294 \uc120\ubb3c\uc744 \ucc3e\uae30 \uc704\ud574 AI\ub97c \ub354\uc6b1 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc1fc\ud551\uac1d\uc758 53%\ub294 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud574 \uc644\ubcbd\ud55c \uc120\ubb3c\uc5d0 \ub300\ud55c \uc601\uac10\uc744 \uc5bb\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc5f0\ud734 \uc2dc\uc98c\uc5d0\ub294 \ube45\ud14c\ud06c \ud50c\ub7ab\ud3fc \ub355\ubd84\uc5d0 \uc0dd\uc131\ud615 AI \uac80\uc0c9\uc774 \uc18c\ube44\uc790\uc758 \uae30\ub300\uc640 \uacbd\ud5d8\uc5d0 \ud070 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Google\uc774 \uac80\uc0c9 \uc81c\ud488\uc5d0 \uc0dd\uc131\ud615 AI\ub97c \ub3c4\uc785\ud568\uc5d0 \ub530\ub77c, \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uac80\uc0c9 \uc2dc \ub354 \ub9ce\uc740 \ub300\ud654\ud615 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud558\uace0 \ud589\ub3d9\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc81c\ud488 \uac80\uc0c9 \ubc29\uc2dd\uc744 \ud0a4\uc6cc\ub4dc \uac80\uc0c9\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ud504\ub86c\ud504\ud2b8 \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2024\/04\/11\/instacart-harnesses-generative-ai-to-revolutionize-grocery-delivery-experience\/?sh=20e7fd641264\" target=\"_blank\" rel=\"noopener\">Instacart<\/a>\uc640 \uac19\uc740 \ube0c\ub79c\ub4dc\ub294 \uc774\ubbf8 \uc0dd\uc131\ud615 AI\ub97c \ub3c4\uc785\ud574 \uac80\uc0c9 \uae30\ub2a5\uc744 \ub354\uc6b1 \uc790\uc5f0\uc2a4\ub7fd\uace0 \uc9c1\uad00\uc801\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h1 id=\"Black-Friday-Becomes-Cyber\">&#8220;\uc1fc\ud551\uac1d\uc758 53%\ub294 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc644\ubcbd\ud55c \uc120\ubb3c\uc744 \ucc3e\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/h1>\n<p>\uc77c\uc120 \uc9c1\uc6d0\ub4e4\ub3c4 \uc774\ubc88 \uc5f0\ud734 \uc2dc\uc98c\uc5d0 \ub300\ud654\ud615 \uac80\uc0c9\uc744 \ud1b5\ud574 \ud6a8\uc728\uc131\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0dd\uc131\ud615 AI\ub294 \ub9e4\uc7a5 \uc9c1\uc6d0\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud574 \uace0\uac1d\uc774 \uc644\ubcbd\ud55c \uc120\ubb3c\uc744 \ucc3e\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \uc0c1\ub2f4\uc6d0\ub3c4 \uc81c\ud488, \uc8fc\ubb38, \ud560\uc778 \uad00\ub828 \ubb38\uc758\ub97c \ubc1b\ub294 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\ub294 \ub4f1, \uc0dd\uc131\ud615 AI\uc758 \uc774\uc810\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc774 \uac80\uc0c9 \ud658\uacbd\uc5d0 AI\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \ub3c4\uc785\ud568\uc5d0 \ub530\ub77c, \uc774\ub7ec\ud55c AI \uae30\ubc18 \uac80\uc0c9\uc744 \ud1b5\ud55c \uc804\ud658\uc728\uc774 \ubb34\uc791\uc704 \ud2b8\ub798\ud53d\ubcf4\ub2e4 3\ubc30 \uac00\uae4c\uc774 \ud5a5\uc0c1\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc81c\uc548 \uc194\ub8e8\uc158<\/b>: \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ubb34\ub108\ud2b8\ub9ac\uace0 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac04\uc5d0 <a href=\"https:\/\/www.salesforce.com\/kr\/data\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc548\uc804\ud55c \uc561\uc138\uc2a4<\/a>\ub97c \uc704\ud574 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc900\ube44\ud558\uc138\uc694.<\/p>\n<h2 id=\"4\">\uc5f0\ud734 \uc1fc\ud551 \uc608\uce21 #4: \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ubcf4\ub2e4 \uc0ac\uc774\ubc84 \ud504\ub77c\uc774\ub370\uc774\ub97c \uc120\ud638<\/h2>\n<p>\uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc218\ub144\uac04 \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 \uc5b4\ub514\uc11c\ub4e0 \uc1fc\ud551\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc774\uc5d0 \ub530\ub77c \uc5f0\ub9d0 \uc1fc\ud551\uc774 \uc810\uc810 \uc55e\ub2f9\uaca8\uc838 11\uc6d4\uc5d0 \uc2dc\uc791\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2dc\uc98c \ud6c4\ubc18\uc5d0 \ucd5c\uace0\uc758 \ud560\uc778 \ud61c\ud0dd\uc744 \ubc1b\uc73c\ub824\ub294 \uc18c\ube44\uc790\ub4e4\ub85c \uc778\ud574, \uc0ac\uc774\ubc84 \uc704\ud06c \uae30\uac04\uc5d0 \uc5f0\ud734 \uad6c\ub9e4\uac00 \ub2e4\uc2dc \uc9d1\uc911\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub144\uc5d0 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \uc628\ub77c\uc778 \uc5f0\ud734 \ub9e4\ucd9c\uc758 4%\uae4c\uc9c0 \uc810\uc720\uc728\uc744 \ud68c\ubcf5\ud558\uba70, \uc5f0\uc911 \uac00\uc7a5 \ud070 \uc628\ub77c\uc778 \uc1fc\ud551 \ub300\ubaa9\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uac00\uc624\ub294 \uc5f0\ud734 \uc1fc\ud551 \uc2dc\uc98c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc1fc\ud551\uac1d\uc758 3\ubd84\uc758 2\ub294 \ub354 \ub098\uc740 \ud61c\ud0dd\uc744 \uae30\ub300\ud558\uba70 \uc0ac\uc774\ubc84 \uc704\ud06c\uae4c\uc9c0 \uace0\uc561 \ubb3c\ud488 \uad6c\ub9e4\ub97c \ubbf8\ub8e8\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc1fc\ud551\uac1d\uc758 65%\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uc5f0\uc911 \ucd5c\uace0\uc758 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h1 id=\"retailers-tap-loyal-shoppers\">&#8220;\uc1fc\ud551\uac1d\uc758 3\ubd84\uc758 2\uac00 \uc0ac\uc774\ubc84 \uc704\ud06c\uae4c\uc9c0 \uace0\uc561 \ubb3c\ud488\uc5d0 \ub300\ud55c \uad6c\ub9e4\ub97c \ubbf8\ub8e8\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.&#8221;<\/h1>\n<p>\uc911\uc694\ud55c \uc0ac\uc2e4\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \ub514\uc9c0\ud138 \uc0c1\ud488 \uad6c\ub9e4\uc758 \uac00\uc7a5 \ud070 \ub300\ubaa9\uc774 \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4. Salesforce \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\ub4e4\uc740 \ubc14\uc05c \uc77c\uc0c1 \uc18d\uc5d0\uc11c \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \ud3b8\ub9ac\ud568\uc5d0 \uacc4\uc18d \uc758\uc9c0\ud560 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud3b8\uc548\ud558\uac8c \uc9d1\uc5d0\uc11c \uc120\ubb3c\uc744 \ube60\ub974\uac8c \ucc3e\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294\ub370, \uad73\uc774 \uc5f0\ud734 \ub54c \uc77c\ucc0d \uc77c\uc5b4\ub098 \ucd94\uc6b4 \ub0a0\uc528\uc5d0 \ubd90\ube44\ub294 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\uc744 \ud574\uc57c \ud560 \uc774\uc720\uac00 \uc788\uc744\uae4c\uc694? \uc2e4\uc81c\ub85c \uc1fc\ud551\uac1d\uc758 72%\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \uc120\ud638\ud558\ub294 \ubc18\uba74, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\uaca0\ub2e4\ub294 \uc751\ub2f5\uc740 31%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc18c\ube44\uc790\ub4e4\uc740 \ud3b8\ub9ac\ud568, \ubb34\ub8cc \ubc30\uc1a1, \ucd5c\uc800\uac00 \uac80\uc0c9\uc744 \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uac00\uc7a5 \ud070 \uc138 \uac00\uc9c0 \uc7a5\uc810\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0\ub294 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub9e4\ucd9c\uc758 7%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc81c\uc548 \uc194\ub8e8\uc158<\/b>: \uc0ac\uc774\ubc84 \uc704\ud06c \ud64d\ubcf4 \ud65c\ub3d9\uc740 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc5d0 \ubc1c\uc0dd\ud558\ub294 \ub300\uaddc\ubaa8 \ud2b8\ub798\ud53d\uc5d0 \ub300\ube44\ud558\uc5ec <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/prevent-website-downtime-form\/\" target=\"_blank\" rel=\"noopener\">\uc6f9\uc0ac\uc774\ud2b8\uc640 \uc18c\uc15c \ucc44\ub110\uc744 \uc900\ube44<\/a>\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694. \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uace0 AI\ub97c \ubc30\ud3ec\ud558\uc5ec \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud558\uace0 \uc5f0\ud734 \ube0c\ub77c\uc6b0\uc800 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 <a href=\"https:\/\/www.salesforce.com\/resources\/guides\/data-intelligence-commerce-form\/\" target=\"_blank\" rel=\"noopener\">\uc6d0\ud65c\ud558\uace0 \uc5f0\uacb0\ub41c \uac1c\uc778 \ub9de\ucda4\ud615 \uc774\ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5<\/a>\ud558\uc138\uc694.<\/p>\n<h2 id=\"5\">\uc5f0\ud734 \uc1fc\ud551 \uc608\uce21 #5: \ub192\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc5b5\uc81c\ud558\uae30 \uc704\ud574 \ub2e8\uace8 \uc1fc\ud551\uac1d\uc744 \ud65c\uc6a9\ud558\ub294 \ub9ac\ud14c\uc77c \uc5c5\uccb4<\/h2>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0 \uc788\uc5b4 \uace0\uac1d \ud655\ubcf4\ub294 \uc5ec\uc804\ud788 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4. \ubc14\uc05c \uc120\uac70 \uae30\uac04\uc5d0 <a href=\"https:\/\/www.nytimes.com\/2024\/03\/06\/business\/google-meta-temu-shein.html#:~:text=For%20Temu%20and%20Shein%2C%20spending,sustain%20the%20interest%20of%20shoppers.\" target=\"_blank\" rel=\"noopener\">\uc911\uad6d \uae30\uc5c5\ub4e4<\/a>\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc0ac\ub4e4\uc774\uba74\uc11c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2023\/q4\/META-Q4-2023-Earnings-Call-Transcript.pdf\" target=\"_blank\" rel=\"noopener\">\ube44\uc6a9\uc774 \uacc4\uc18d \uc0c1\uc2b9<\/a>\ud558\uace0 \uc788\uc73c\uba70, \uc801\uc808\ud55c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uae30\ud68c\ub294 \uc810\uc810 \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uae30\uc874 \uace0\uac1d\uce35\uc758 \ucc38\uc5ec\ub97c \ub298\ub824\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub2e4\ub978 \uae30\ud68c\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc1fc\ud551\uac1d\uc758 \ucda9\uc131\ub3c4\uac00 \ub450 \ubc30\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/retail\/shopping-index\/\" target=\"_blank\" rel=\"noopener\">Salesforce \uc1fc\ud551 \uc9c0\uc218<\/a>\uc5d0 \ub530\ub974\uba74, \uc9c0\ub09c 2\ub144\uac04 1\ubd84\uae30 \uc7ac\uad6c\ub9e4\uc790 \ube44\uc728\uc740 8% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00, \uace0\uac1d\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub97c \uc6b0\uc120\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc1fc\ud551\uac1d\uc758 46%\ub294 \ub85c\uc5f4\ud2f0 \ud3ec\uc778\ud2b8 \uc801\ub9bd \ubc0f \uc0ac\uc6a9\uc774 \uac00\uaca9 \ub2e4\uc74c\uc73c\ub85c \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\ubbf8 \uc800\ub834\ud55c \uac00\uaca9\uc744 \ucc3e\ub294 \uc1fc\ud551\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \uc2e4\uc81c\ub85c \uc1fc\ud551\uac1d\uc758 63%\uac00 \ub85c\uc5f4\ud2f0 \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub9e4\uc7a5\uc5d0\uc11c \ub354 \ub9ce\uc740 \ubb3c\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\u3164\u3164\ub9e4\uc77c\uc744 \uc5f0\ud734\ucc98\ub7fc<\/h2>\n<p>\u3164\u3164\u31642024\ub144 \ub9ac\ud14c\uc77c \uc5f0\ud734 \uacc4\ud68d \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \uc5f0\ub9d0 \uc1fc\ud551 \uc131\uc218\uae30 \ub3d9\uc548 \uc1fc\ud551\uac1d\uc758 \ub9c8\uc74c\uacfc \uc9c0\uac11\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\ub294 \u3164\u3164\u3164\ucd5c\uace0\uc758 \ud301\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"https:\/\/www.salesforce.com\/resources\/retail\/holiday-readiness\/\" target=\"_blank\" rel=\"noopener\">\uac00\uc774\ub4dc\ub97c \ubb34\ub8cc\ub85c \ubc1b\uc544\ubcf4\uc138\uc694.<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/offer-illustration-layout-one.png?strip=all&#038;quality=95\" alt=\"\" \/><\/p>\n<p>\uc774\ubc88 \uc5f0\ud734 \uc2dc\uc98c\uc5d0\ub294 \uc5f0\ud734 \uc0c1\ud488 \uad6c\ub9e4 \uc911 5\uac74 \uc911 2\uac74\uc774 \ucda9\uc131\ub3c4 \ub192\uc740 \ub2e8\uace8 \uad6c\ub9e4\uc790\uc5d0 \uc758\ud574 \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc81c\uc548 \uc194\ub8e8\uc158<\/b>: \uace0\uac1d \ud504\ub85c\ud544, \uc120\ud638\ub3c4, \uad6c\ub9e4 \ub0b4\uc5ed \ub4f1 \ucda9\uc131\ub3c4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9e4\uc7a5 \uc9c1\uc6d0, \ucf5c\uc13c\ud130 \uc0c1\ub2f4\uc6d0, \uc18c\ube44\uc790\uac00 \ubaa8\ub450 \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c, \ubb34\ub8cc \uc2e0\uc18d \ubc30\uc1a1, \ubb34\ub8cc \uc120\ubb3c \ud3ec\uc7a5, \uc120\ucc29\uc21c \ud560\uc778, \ub3c5\uc810 \uc0c1\ud488 \ub4f1\uc758 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4 \ub192\uc740 \ud68c\uc6d0\uc5d0\uac8c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc774\ubc88 \uc5f0\ud734 \uc1fc\ud551 \uc608\uce21\uc774 \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\uc5f0\ud734 \uc1fc\ud551 \uc2dc\uc98c\uc740 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uac00 \ucd5c\ub300\uc758 \uc131\uacfc\ub97c \uac70\ub450\ub294 \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc9c0\ub09c \uba87 \ub144\uac04 \uc5f0\ud734 \uc1fc\ud551 \uc2dc\uc98c\uc774 \uc810\uc810 \ub354 \uc55e\ub2f9\uaca8\uc9c0\ub294 \uac83\uc744 \uc9c0\ucf1c\ubcf8 \uacb0\uacfc, Salesforce\ub294 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uc704\ud06c\uac00 \ub2e4\uc2dc \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc2dc\uc810\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uc2dc\uc98c\uc740 \uac00\uaca9 \ubc0f \ud560\uc778 \uc804\ub7b5\uc5d0 \ub300\ud55c \uacbd\uc7c1\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uce58\uc5f4\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc758 \uc9c0\uc18d\uc801\uc778 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574, \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uace0, \ud2b9\ud788 \uc5f0\ud734 \uae30\uac04\uc758 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce \uc5f0\ud734 \uc1fc\ud551 \uc804\ub9dd\uc5d0 \ub530\ub974\uba74, \uc1fc\ud551\uac1d\uacfc \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0 \ubd88\ud669\uc774 \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud0c0\uac1c\ud560 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc774\ubc88 \uc5f0\ud734 \uc1fc\ud551 \uc2dc\uc98c\uc5d0\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \uc9c0\ucd9c\uc740 \ub298\ub9ac\uba74\uc11c\ub3c4 \uad6c\ub9e4\ub294 \uc904\uc774\uace0, \uac00\uce58\ub97c \ucd94\uad6c\ud558\ub294 \uacbd\ud5a5\uc774 \uac15\ud574\uc9c0\uba74\uc11c \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc774 \ubd88\ud669\uc744 \uacaa\uc744 \uac00\ub2a5\uc131\uc774&hellip;<\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024\ub144 \uc5f0\ud734 \uc1fc\ud551 \uc804\ub9dd- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce<\/title>\n<meta name=\"description\" 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