{"id":369,"date":"2024-05-28T20:22:00","date_gmt":"2025-11-12T20:22:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=369"},"modified":"2025-11-27T08:29:05","modified_gmt":"2025-11-26T23:29:05","slug":"small-business-sales-guide","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/","title":{"rendered":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc"},"content":{"rendered":"<h2 id=\"smb\">\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ub300\ud55c \uc601\uc5c5\uc744 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc601\uc5c5\uc801\uc778 \uad00\uc810\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c \ubc14\ub77c\ubcf4\uace0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \uc218\uac00 \uc801\uae30 \ub54c\ubb38\uc5d0 \uc758\uc0ac \uacb0\uc815\uc774 \ube60\ub974\uace0 \ub108\ubb34\ub098\ub3c4 \ub2e4\uc591\ud55c SMB\uac00 \uc0dd\uaca8\ub098\uba74\uc11c \ud3ed \ub113\uc740 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub354 \uc138\ubd80\uc801\uc73c\ub85c \uadf8\ub4e4\uc744 \uc774\ud574\ud558\uc5ec \uadf8\ub4e4\uc774 \ud544\uc694\ub85c \ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/h2>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5(SMB)\uc740 \ud310\ub9e4\uc790\uc5d0\uac8c \uc5c4\uccad\ub09c \uae30\ud68c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d \uc911\uc18c\uae30\uc5c5\uccad(SBA)\uc5d0 \ub530\ub974\uba74 \ubbf8\uad6d \ube44\uc988\ub2c8\uc2a4\uc758 <a href=\"https:\/\/advocacy.sba.gov\/2023\/03\/07\/frequently-asked-questions-about-small-business-2023\/\" target=\"_blank\" rel=\"noopener\">99.9%<\/a>\uac00 \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc989, \uacf5\ub7b5\ud574\uc57c \ud560 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub9ce\uc544 \uc55e\uc73c\ub85c\uc758 \uc804\ub9dd\uc774 \ubc1d\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \uc218\uac00 \uc801\uc5b4 \ub300\uae30\uc5c5\uc5d0 \ube44\ud574 \uc758\uc0ac \uacb0\uc815\uc774 \ube60\ub974\uae30 \ub54c\ubb38\uc5d0 \uc5ec\ub7ec\ubd84\uc758 \uc601\uc5c5\uc8fc\uae30\uac00 \ub354 \ube68\ub77c\uc9c0\uace0 \ub354 \ub9ce\uc740 \uac70\ub798\uac00 \uccb4\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc7a5\uc810\ub4e4\uc774 \uc874\uc7ac\ud568\uc5d0\ub3c4 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \uc131\uacf5\ud558\ub294 \uac83\uc740 \uacb0\ucf54 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \uc131\uacf5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \ud2b9\ubcc4\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ud3ec\uc2a4\ud305\uc744 \ud1b5\ud574 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ubb34\uc5c7\uc774\uba70 \uc601\uc5c5\uc0ac\uc6d0\uc774 \uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5 \uace0\uac1d\uc744 \uc0c1\ub300\ud558\ub294 \uc138\ubd84\ud654\ub41c \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694. \ub610\ud55c \uc2a4\ud0c0\ud2b8\uc5c5 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ub2e4\uc591\ud55c B2B \uc601\uc5c5 \uc804\ub7b5\ub3c4 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud559\uc2b5\ub0b4\uc6a9<\/h2>\n<ul>\n<li><a href=\"#h-what-is-an-smb-small-and-midsize-business\">SMB(\uc2a4\ud0c0\ud2b8\uc5c5)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#h-what-are-the-benefits-of-selling-to-smbs\">\uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uace0\uac1d\uc774\uba74 \uc5b4\ub5a4 \uc774\uc810\uc774 \uc788\ub098\uc694?<\/a><\/li>\n<li><a href=\"#h-what-are-the-challenges-of-selling-to-smbs\">\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c \uc81c\ud488\uc744 \ud310\ub9e4 \uc2dc \uc5b4\ub824\uc6b4 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/a><\/li>\n<li><a href=\"#h-how-do-you-sell-to-smbs\">\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc5b4\ub5bb\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud574\uc57c \ud560\uae4c\uc694?<\/a><\/li>\n<\/ul>\n<p>.<\/p>\n<h2 id=\"smb\">SMB(\uc2a4\ud0c0\ud2b8\uc5c5)\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>SMB\ub294 small\uacfc midsize business\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc9c1\uc6d0 \uc218\ub294 <a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/smbs-small-and-midsize-businesses\" target=\"_blank\" rel=\"noopener\">100\uba85 \ubbf8\ub9cc<\/a>, \uc911\uacac\uae30\uc5c5\uc740 1,000\uba85 \ubbf8\ub9cc\uc774\uc9c0\ub9cc \uc774 \uc218\uce58\ub294 \uc8fc\uad00\uc801\uc778 \uae30\uc900\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc2a4\ud0c0\ud2b8\uc5c5 \ud611\ud68c <a href=\"https:\/\/www.sba.gov\/document\/support--table-size-standards\" target=\"_blank\" rel=\"noopener\">(Small Business Association)\ub294<\/a> \uc9c1\uc6d0 \uc218\uc640 \uc5f0\ud3c9\uade0 \uc218\uc785\uc744 \uae30\uc900\uc73c\ub85c \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \ubd84\ub958\ud558\uba70, \uc774\ub294 \uc5c5\uc885\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<p>\ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\ub294 \uc5ec\uc804\ud788 \ubaa8\ub4e0 \uc758\uc0ac \uacb0\uc815\uc5d0 \uad00\uc5ec\ud558\uc5ec, \uc5ec\ub7ec \uacc4\uce35\uc758 \uc758\uc0ac\uacb0\uc815 \ub2e8\uacc4\uac00 \uc788\ub294 \ub300\uae30\uc5c5\uacfc <a href=\"https:\/\/www.salesforce.com\/blog\/enterprise-sales\/\" target=\"_blank\" rel=\"noopener\">\uc6b4\uc601 \ubc29\uc2dd\uc758 \ucc28\uc774<\/a>\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2>\uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uace0\uac1d\uc774\uba74 \uc5b4\ub5a4 \uc774\uc810\uc774 \uc788\ub098\uc694?<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/form\/pdf\/startup-smb-trend-report\" target=\"_blank\" rel=\"noopener\">\uc2a4\ud0c0\ud2b8\uc5c5 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\uc5d0 \ub530\ub974\uba74 \uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\uc758 \uc57d 3\ubd84\uc758 2\uac00 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ucd08\ubc18\uc5d0\ub294 \ub9e4\ucd9c\uc774 \uc801\uc740 \uacc4\uc815\uc73c\ub85c \uc2dc\uc791\ud558\ub354\ub77c\ub3c4 \uace0\uac1d\uc758 \ud655\uc7a5 \uc695\uad6c\uc5d0 \ub530\ub77c \uc7a5\uae30 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc678\uc5d0\ub3c4 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \uac70\ub798\ud560 \uacbd\uc6b0 \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1) <a href=\"https:\/\/www.salesforce.com\/blog\/sales-cycle\/\" target=\"_blank\" rel=\"noopener\">\ud310\ub9e4 \uc8fc\uae30<\/a> \ub2e8\ucd95: \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uac70\ub798\uc758 \ud310\ub9e4 \uc8fc\uae30\ub294 \uba87 \uac1c\uc6d4\uc5d0\uc11c \uba87 \ubd84\uae30\uc5d0 \ub2ec\ud558\ub294 \ubc18\uba74, \uc2a4\ud0c0\ud2b8\uc5c5 \uac70\ub798\uc5d0\uc11c\ub294 \uba87 \uc8fc \ub610\ub294 \uba87 \ub2ec\uc758 \uc2dc\uac04\uc774 \uac78\ub9bd\ub2c8\ub2e4.<\/p>\n<p>2) \ub354 \ube60\ub978 \uc758\uc0ac \uacb0\uc815 : SMB\uc5d0\uc11c\ub294 \ud55c \uba85 \ub610\ub294 \uc18c\uc218\uc758 \uc0ac\ub78c\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \ub354 \uc801\uc740 \uc2b9\uc778\uc73c\ub85c \ube60\ub974\uac8c \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>3) \ud3ed \ub113\uc740 \uae30\ud68c : \uc2a4\ud0c0\ud2b8\uc5c5 \ud611\ud68c(SBA)\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/advocacy.sba.gov\/2023\/03\/07\/frequently-asked-questions-about-small-business-2023\/\" target=\"_blank\" rel=\"noopener\">\ubbf8\uad6d\uc5d0\ub294 \uc57d 3,310\ub9cc\uac1c\uc758 \uc2a4\ud0c0\ud2b8\uc5c5<\/a>\uc774 \uc874\uc7ac\ud558\uba70, \ub9e4\ub144 \ub354 \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ucc3d\uc5c5\ud558\uc5ec \ud56d\uc0c1 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub4e4\uc774 \uae30\ub2e4\ub9ac\uace0 \uc788\ub2e4\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc131\uacf5\uc758 \ub85c\ub4dc\ub9f5: \uc2a4\ud0c0\ud2b8\uc5c5\uacfc SMB\ub97c \uc704\ud55c \ud2b8\ub80c\ub4dc \ubd84\uc11d<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"\/kr\/form\/pdf\/startup-smb-trend-report\/\" target=\"_blank\" rel=\"noopener\">\ubb34\ub8cc eBook \ub2e4\uc6b4\ubc1b\uae30<\/a><\/p>\n<p>.<\/p>\n<h2>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ud310\ub9e4\ud560 \ub54c\uc758 \uc5b4\ub824\uc6c0\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ub300\ud55c \uc601\uc5c5\uc740 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc601\uc5c5\uacfc \ub2e4\ub974\uac8c, \ub3c4\uc804 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<h3 id=\"1\">1. \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc608\uc0b0\uc774 \uc801\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \ube44\uc6a9\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/h3>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc608\uc0b0\uc774 \uc801\uace0, \uc6b4\uc601 \ub9c8\uc9c4\uc774 \uc801\uc73c\uba70, \uc720\ub3d9\uc131 \uc790\uc6d0\uc774 \uc801\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub294 \ub300\uaddc\ubaa8 \uc194\ub8e8\uc158\uc5d0 \ud22c\uc790\ud558\uac70\ub098 \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc6b4\uc804 \uc790\ubcf8\uc744 \ud56d\uc0c1 \ud655\ubcf4\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac01 \uac70\ub798\ub97c \uba74\ubc00\ud788 \uac80\ud1a0\ud558\uace0 \uad6c\ub3c5 \uacb0\uc81c\uc5d0 \uc758\uc874\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac00\uaca9\uc5d0 \ub300\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc758 <a href=\"https:\/\/www.salesforce.com\/blog\/6-techniques-for-effective-objection-handling-blog\/\" target=\"_blank\" rel=\"noopener\">\ubc18\ub300<\/a>\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574\uc11c \uc120\ubd88 \ube44\uc6a9\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \uc6d4 \ub2e8\uc704 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uc57d\uc815 \uae30\uac04\uc744 \uc9e7\uac8c \uc124\uc815\ud558\uc138\uc694. \uc774\ucc98\ub7fc B2B \uc601\uc5c5\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc740 \uace0\uac1d\uc774 \uacc4\uc18d \uac70\ub798\ud560 \uc218 \uc788\ub3c4\ub85d \uc77c\uad00\ub41c <a href=\"https:\/\/www.salesforce.com\/blog\/value-selling\/\" target=\"_blank\" rel=\"noopener\">\uac00\uce58\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5<\/a>\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc778\ub0b4\uc2ec\uc744 \uac00\uc838\uc57c \ud569\ub2c8\ub2e4. \ud0c0\uc774\ubc0d\uc774 \ub9de\uc9c0 \uc54a\uc73c\uba74 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ubc14\ub85c \uc8fc\ubb38\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \ud604\uae08 \ud750\ub984\uc774 \uc81c\ud55c\uc801\uc77c \uc218 \uc788\uace0 \uc774\ub85c \uc778\ud574 \uba87 \ub2ec\uc744 \uae30\ub2e4\ub824\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"2\">2. \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc81c\ud55c\ub41c \uc2dc\uac04\uc73c\ub85c \ud310\ub9e4 \uae30\ud68c\uac00 \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\ub294 24\uc2dc\uac04 \ub0b4\ub0b4 \ubc14\uc05c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc8fc 7\uc77c \ub0b4\ub0b4 \uc77c\ud558\uace0 \uc6d0\ud65c\ud55c \uc6b4\uc601\uc744 \uc704\ud574 \ucd08\uacfc \uadfc\ubb34\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\ub294 \uc790\uae08 \uc2e0\uccad, \ub9c8\ucf00\ud305, \uc9c1\uc6d0 \ucc38\uc5ec \uc720\uc9c0, \ud310\ub9e4, \uace0\uac1d \uc11c\ube44\uc2a4, \uc1a1\uc7a5 \ubc1c\ud589 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uacfc \uad00\ub828\ub41c \ubaa8\ub4e0 \uc791\uc5c5\uc744 \uac10\ub3c5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\ub294 \ud56d\uc0c1 \uc2dc\uac04\uc5d0 \ucad3\uae30\ub2e4 \ubcf4\ub2c8 <a href=\"https:\/\/www.salesforce.com\/blog\/how-to-make-a-good-sales-pitch-8-tips-to-give-you-an-edge\/\" target=\"_blank\" rel=\"noopener\">\ud53c\uce58 \ubbf8\ud305<\/a>\uc5d0 \ucc38\uc11d\ud558\ub294 \uac83\uc744 \uc8fc\uc800\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadf8\ub4e4\uc758 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \uc791\uc5c5\ud558\uace0 \uadf8\ub4e4\uc758 \uc81c\ud55c\ub41c \uac00\uc6a9\uc131\uc5d0 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc720\uc5f0\uc131\uc744 \ud1b5\ud574 \uadf8\ub4e4\uc744 \ud589\ubcf5\ud55c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"3\">3. \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uc131\uc7a5\uc744 \uc6d0\ud558\ub294 \uac83\uc740 \uc544\ub2c8\uba70, \ubaa8\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uc131\uc7a5\ud574\uc57c \ud558\ub294 \uac83\ub3c4 \uc544\ub2d9\ub2c8\ub2e4.<\/h3>\n<p>\uc77c\ubd80 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uacb0\uacfc \uc5c6\uc774 \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc131\uc7a5\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub108\ubb34 \ube60\ub978 \uc131\uc7a5\uc740 \uc624\ud788\ub824 \ub3c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uae30\ud558\uae09\uc218\uc801\uc778 \uc131\uc7a5\uc5d0 \ubaa9\ud45c\ub97c \ub450\uae30\ubcf4\ub2e4 \uc548\uc815\uc131\uacfc \uc790\uae09\uc790\uc871\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uac83\uc774 \ub354 \ud070 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc81c\uacf5\ud558\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131 \uac1c\uc120 \uc194\ub8e8\uc158\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uba70 \ube44\uc6a9\uc744 \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc5ec\uc804\ud788 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\ub4e4\uc740 \uace0\uac1d\uc774 \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \ub300\uc2e0 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub354 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<h3 id=\"4\">4. \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub300\uaddc\ubaa8 \uad6c\ub9e4\ubcf4\ub2e4 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc6b4\uc601 \ube44\uc6a9\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/h3>\n<p>\uc774\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud310\ub9e4\uc5d0\uc11c \uac00\uc7a5 \ud754\ud788 \ubcfc \uc218 \uc788\ub294 \ud604\uc0c1\uc785\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \ud074\ub77c\uc774\uc5b8\ud2b8-\uc11c\ubc84 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud328\ud0a4\uc9c0\ub97c \uc0ac\uc6a9\ud558\ub358 \uc2dc\uc808\uc5d0\ub294 \ub300\uae30\uc5c5\uc758 \uae30\uc220 \ud2b8\ub80c\ub4dc\ub97c \uc120\ud638\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud328\ud0a4\uc9c0\ub294 \uad6c\ud604, \uc720\uc9c0\ubcf4\uc218 \ubc0f \ubcf4\uc548\uc744 \uc704\ud55c \uc0ac\ub0b4 IT \uc804\ubb38\uac00\ub85c \uad6c\uc131\ub41c \uc778\ub825\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc120\ubd88 \ud604\uae08 \uc57d\uc815\uc744 \uc9c0\ubd88\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc885\ub958\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc720\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uac70\uc758 \uc5c6\uc5c8\uc73c\uba70, \ubcf4\uc720\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\ub3c4 \uc774\ub7ec\ud55c \ub300\uaddc\ubaa8 \uc9c0\ucd9c\uc744 \ud53c\ud558\uace0 \uc2f6\uc5b4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc11c\ube44\uc2a4\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4(SaaS)\uac00 \ub4f1\uc7a5\ud558\uba74\uc11c \ud310\ub3c4\uac00 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \uc870\uc9c1\uc758 \ud544\uc694\uc5d0 \ub530\ub77c \ud655\uc7a5 \ub610\ub294 \ucd95\uc18c\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/move-to-subscription-revenue-model\/\" target=\"_blank\" rel=\"noopener\">\uc6d4\ubcc4 \uc694\uae08<\/a>\uc744 \ubd80\uacfc\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c, \ub9ce\uc740 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\uac00 \uc790\uc0ac\uc758 \uc11c\ube44\uc2a4\uc640 \uae30\uc220\uc744 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c \uac1c\ubc29\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc774\uc804\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc5c8\ub358 \uae30\uc220\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub3c5 \uacb0\uc81c \ud50c\ub79c\uc774\ub098 \ub2e4\ub978 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uc5ec \uc608\uc0b0\uc774 \ubd80\uc871\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc870\uae08 \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uc6d4\ubcc4 \ubc18\ubcf5 \uc218\uc775(MRR)\uc744 \uac1c\uc120\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uacb0\uc81c \uc635\uc158\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ubb34\ub8cc \ud3c9\uac00\ud310\uacfc \uc2a4\ud0c0\ud130 \ud328\ud0a4\uc9c0\ub97c \uc81c\uacf5\ud558\uc138\uc694. \uace0\uac1d\uc774 \uc9c1\uc811 \uccb4\ud5d8\ud558\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uc774\uc810\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ube60\ub974\uac8c \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc5b4\ub5bb\uac8c \uc81c\ud488\uc744 \ud310\ub9e4\ud574\uc57c\ud560\uae4c\uc694?<\/h2>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc81c\ud488\uc744 \ud310\ub9e4\ud560 \ub54c\ub294 \uc774\ubbf8 \uac80\uc99d\ub41c \ub9ce\uc740 \ud310\ub9e4 \uae30\ubc95\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c ROI\ub97c \ubcf4\uc5ec\uc8fc\uac70\ub098, \ud2b9\uc815 \ud310\ub9e4 \ud3ec\uc778\ud2b8\ub97c \uac15\uc870\ud558\uac70\ub098, \ub2e8\uc21c\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ub4f1 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9de\ucda4\ud654\ud574\uc57c \ud560 \ub54c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h3 id=\"1-roi\">1. \uace0\uac1d\uc758 ROI\uc5d0 \uc9d1\uc911\ud558\uae30<\/h3>\n<p>\uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \u2018\uc5b4\ub5bb\uac8c \uc758\ubbf8 \uc788\ub294 \ud22c\uc790 \uc218\uc775\uc744 \uac00\uc838\ub2e4\uc904 \uc218 \uc788\ub294\uc9c0\u2019\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \uac15\ub825\ud55c \uc0ac\ub840\ub97c \uc81c\uc2dc\ud558\uc138\uc694. \uadf8\ub4e4\uc758 \uc5c5\ubb34 \ubc29\uc2dd, \uadf8\ub4e4\uc774 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \ubb38\uc81c, \uadf8\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uc138\uc694. \uadf8\ub9ac\uace0 \uadf8\ub4e4\uc758 \ube44\uc804\uc744 \uc2e4\ud604\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-solution-selling\/\" target=\"_blank\" rel=\"noopener\">\uc194\ub8e8\uc158\uc744 \uc81c\uc2dc<\/a>\ud558\uc138\uc694. \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc744 \ub298\ub9ac\uac70\ub098 \ub354 \ub9ce\uc740 \uc81c\ud488\uc744 \uc9c4\uc5f4\ud558\ub294 \ub4f1 \uace0\uac1d\uc758 \ud2b9\uc815 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub300\ud55c \uc194\ub8e8\uc158\uc744 \uba85\ud655\ud558\uac8c \uc124\uba85\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"2\">2. \uc18c\uc720\uc790\uc758 \uc81c\ud55c\ub41c \uc2dc\uac04 \uc874\uc911<\/h3>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0 \uad00\uacc4\uc5d0\uc11c \uc720\uc5f0\uc131\uc744 \ubc1c\ud718\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\uaca9 \ucc45\uc815, \uc11c\ube44\uc2a4 \uc870\uac74 \uacb0\uc815, \uacbd\uc7c1 \uc5c5\uccb4\uc5d0 \ub300\ud55c \uac71\uc815\uc740 \uc2dc\uac04\uc774 \ubd80\uc871\ud55c \uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\uc5d0\uac8c \ub4b7\uc804\uc73c\ub85c \ubc00\ub824\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc57d\uc18d\uc744 \uc815\ud558\uace0 \uc9c0\ud0a4\ub294 \uac83\uc744 \uc6d0\uce59\uc73c\ub85c \ud558\ub418, \uace0\uac1d\uc758 \uc77c\uc815\uc5d0 \ub530\ub77c \uc720\uc5f0\ud558\uac8c \ub300\ucc98\ud560 \uc218 \uc788\ub3c4\ub85d \uc735\ud1b5\uc131\uc744 \uc720\uc9c0\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"3\">3. \uc881\uace0 \uce5c\ubc00\ud55c \uac1c\uc778\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\uc9c0\ud558\uc138\uc694.<\/h3>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5 \ub9ac\ub354\uac00 \uac00\uc7a5 \uc0c1\ub300\ud558\uace0 \uc2f6\uc9c0 \uc54a\uc740 \uac83\uc740 \ub2e8\uc815\ud55c \ubcf5\uc7a5\uc744 \ud55c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc2ac\ub799\uc2a4\ubcf4\ub2e4 \uccad\ubc14\uc9c0\uac00 \ub354 \ud3b8\ud558\ub2e4\uace0 \ub290\ub084 \uc218 \uc788\uc73c\uba70 \uce5c\uadfc\ud558\uac8c \ub290\uaef4\uc9c0\ub294 \uc0ac\ub78c\uacfc \uac70\ub798\ud558\ub294 \uac83\uc744 \uc120\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noopener\">\uc7a0\uc7ac \uace0\uac1d<\/a>\uc758 \uac1c\uc778\uc801, \uc9c1\uc5c5\uc801 \uace0\ucda9\uc5d0 \ub300\ud574 \uc9c4\uc2ec\uc73c\ub85c \uc774\ud574\ud574\uc8fc\uc138\uc694. \uba3c\uc800 \uce5c\ubc00\uac10\uc744 \ud615\uc131\ud55c \ub2e4\uc74c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uba74 \ub098\uba38\uc9c0\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud758\ub7ec\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"4\">4. \uc0ac\uc6a9 \ud3b8\uc758\uc131\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.<\/h3>\n<p>\ubb34\uc5c7\uc744 \ud310\ub9e4\ud558\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5 \uace0\uac1d\uc740 \uc0ac\uc6a9\ud558\ub358 \uae30\uc874 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc81c\ud488\uc774 \uc6d0\ud560\ud558\uac8c \uad6c\ud604\ub420 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud604\uc7ac \ube44\uc988\ub2c8\uc2a4\uc640 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub418\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \ud544\uc694\uc5d0 \ub530\ub77c \ub3c4\uc6c0\uc744 \ubc1b\uace0 \uad50\uc721\uc744 \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694. \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc194\ub8e8\uc158\uc77c\uc218\ub85d \uace0\uac1d\uc740 \uc989\uc2dc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0 \ube44\uc6a9\uc744 \uc904\uc774\uba70 \uc218\uc775\uc744 \uc99d\ub300\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<h3 id=\"5\">5. \ud310\ub9e4 \uc774\ud6c4\uc758 \uae30\ud68c\ub97c \ubaa8\uc0c9\ud558\uc138\uc694.<\/h3>\n<p>\ud310\ub9e4 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c\ud569\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uad00\uacc4 \uc9c0\ud5a5\uc801\uc785\ub2c8\ub2e4. \ud2b9\ud788, \uad6c\ub9e4\uc790\uc5d0\uac8c \uc911\uc694\ud55c \uac83\uc740 <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/post-sales-techniques-customer-happiness\/\" target=\"_blank\" rel=\"noopener\">\ud310\ub9e4 \ud6c4 \uc11c\ube44\uc2a4<\/a>\uc774\ubbc0\ub85c \uad6c\ub9e4\uc790\ub97c \uc548\uc2ec\uc2dc\ud0a4\uace0 \uc628\ubcf4\ub529 \ubc0f \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uc131\uacf5\uc744 \uc704\ud55c \uc194\ub8e8\uc158\uacfc \uacc4\ud68d\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \uac00\uce58 \uc911\uc2ec\uc758 \ud6c4\uc18d \uc870\uce58, \uace0\uac1d \uad50\uc721, \uace0\uac1d\uc758 \uace0\uc720\ud55c \uacfc\uc81c\uc640 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \ud53c\ub4dc\ubc31\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc0c1\uc73c\ub85c \uace0\uac1d\uc744 \uc804\ubb38\uac00\ub85c \uad50\uc721\ud560 \uc218 \uc788\uc73c\uba70 \uc6b0\uc218 \uace0\uac1d \uc911 \uc77c\ubd80\ub294 \ube0c\ub79c\ub4dc \ud64d\ubcf4\ub300\uc0ac\uac00 \ub418\uc5b4 \uad00\uacc4\ub97c \ub354\uc6b1 \ubc1c\uc804\uc2dc\ud0ac \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5>\ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294 \uc774\uba54\uc77c \uc791\uc131 \ubc0f \uc804\uc1a1<\/h5>\n<p>\ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud1b5\ud574 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uacfc \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. Salesforce\uc758 \ubb34\ub8cc \uc628\ub77c\uc778 \ud559\uc2b5 \ud50c\ub7ab\ud3fc\uc778 Trailhead\uc5d0\uc11c \uc774 \uac15\uc758\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"https:\/\/trailhead.salesforce.com\/ko\/content\/learn\/trails\/personalize_customer_journeys_marketing_cloud\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc791\ud558\uae30<\/a><\/p>\n<h2>\uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5\uc758 \uae30\uc220\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub2e4\uc591\ud55c \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \ub2f9\uc2e0\uc774 \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc740 \uadf8\ub4e4\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc57c \ud569\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 B2B \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ud56d\uc0c1 \uace0\uac1d\uc774 \uafc8\uc744 \uc774\ub8f0 \uc218 \uc788\ub3c4\ub85d \ubc29\ubc95\uc744 \ucc3e\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubd84\uae30\ubcc4 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ub118\uc5b4 \uacbd\ub825 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uc138\uc694. \uace0\uac1d\uc774 \uc131\uc7a5\uc744 \uc6d0\ud558\ub4e0 \ud604\uc7ac \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud558\ub4e0, \uc608\uc0b0\uc774 \ub9ce\ub4e0 \uc801\ub4e0 \uc0c1\uad00 \uc5c6\uc774 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc804\uccb4 \ube44\uc6a9\uc744 \uc904\uc774\uba70 \ub2a5\ub3d9\uc801\uc73c\ub85c \uc218\uc775\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud574\uc57c\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc120\ud55c \ud798\uc774 \ub418\uc5b4\uc8fc\uc138\uc694.<\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ub300\ud55c \uc601\uc5c5\uc744 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc601\uc5c5\uc801\uc778 \uad00\uc810\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c \ubc14\ub77c\ubcf4\uace0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc758 \uc218\uac00 \uc801\uae30 \ub54c\ubb38\uc5d0 \uc758\uc0ac \uacb0\uc815\uc774 \ube60\ub974\uace0 \ub108\ubb34\ub098\ub3c4 \ub2e4\uc591\ud55c SMB\uac00 \uc0dd\uaca8\ub098\uba74\uc11c \ud3ed \ub113\uc740 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uadf8\ub807\uae30&hellip;<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc\" \/>\n<meta property=\"og:description\" content=\"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T23:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc\",\"datePublished\":\"2025-11-12T20:22:36+00:00\",\"dateModified\":\"2025-11-26T23:29:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\"},\"wordCount\":32,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\",\"name\":\"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg\",\"datePublished\":\"2025-11-12T20:22:36+00:00\",\"dateModified\":\"2025-11-26T23:29:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/","og_locale":"en_US","og_type":"article","og_title":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc","og_description":"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:22:36+00:00","article_modified_time":"2025-11-26T23:29:05+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc","datePublished":"2025-11-12T20:22:36+00:00","dateModified":"2025-11-26T23:29:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/"},"wordCount":32,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/","name":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","datePublished":"2025-11-12T20:22:36+00:00","dateModified":"2025-11-26T23:29:05+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc601\uc5c5 \uc131\uacf5 \uac00\uc774\ub4dc! \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uc131\uc0ac, \uc0ac\ud6c4 \uad00\ub9ac\uae4c\uc9c0. \uccb4\uacc4\uc801\uc778 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc2e4\uc804 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc791\uc740 \uc870\uc9c1\uc77c\uc218\ub85d \ub354 \ud544\uc694\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5\uc758 \ud798\uc744 \ud655\uc778\ud558\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/small-business-sales-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"\uc2a4\ud0c0\ud2b8\uc5c5 B2B \uc601\uc5c5\uc744 \uc704\ud55c \uc0c1\uc138 \uac00\uc774\ub4dc"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/small-business-sales-guide.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/369\/revisions\/1536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=369"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=369"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}