{"id":378,"date":"2024-05-21T20:22:00","date_gmt":"2025-11-12T20:22:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=378"},"modified":"2025-11-27T08:38:24","modified_gmt":"2025-11-26T23:38:24","slug":"about-einstein-copilot","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/about-einstein-copilot\/","title":{"rendered":"\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff \uc2ec\uce35 \ubd84\uc11d: \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc758 \uc815\uc758,\n\n                    \uc791\ub3d9 \ubc29\uc2dd \ubc0f \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc791\uc5c5"},"content":{"rendered":"<h2 id=\"ai\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc0ac\uc6a9\uc790\uac00 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uac00\ub2a5\ud55c \ub300\ud654\ud615, \uc0dd\uc131\ud615 AI \ub3c4\uc6b0\ubbf8\uc778 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \ucd9c\uc2dc\ud588\uc73c\uba70, \uc5ec\uae30\uc11c\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc774 \ubb34\uc5c7\uc778\uc9c0, \ube44\uc988\ub2c8\uc2a4 \uc0c1\uc5d0\uc11c \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \uad00\ud55c \uc9c8\ubb38\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\u00a0<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \ub300\ud654\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 AI \ube44\uc11c\uc758 \ud3b8\ub9ac\ud568\uacfc \uc138\uc77c\uc988\ud3ec\uc2a4 CRM\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc6a9\ud55c \uc751\ub2f5\uc744 \uc0dd\uc131\ud558\uae30\uc5d0 \uc801\uc808\ud55c \ud68c\uc0ac \ub370\uc774\ud130\uac00 \ubd80\uc871\ud55c \ub2e4\ub978 AI \ube44\uc11c\ub098 \ucf54\ud30c\uc77c\ub7ff\uacfc \ub2ec\ub9ac \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uc870\uc9c1 \uace0\uc720\uc758 \ub370\uc774\ud130\uc640 \uba54\ud0c0\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uac15\ub825\ud55c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\uc640 \ucd94\ucc9c\uc744 \uc0dd\uc131\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc640 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4\ub97c \uc720\uc9c0\ud558\uace0 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 AI \ubaa8\ub378 \uad50\uc721\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 #1 AI CRM \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \ub300\ud654\ud615 UI\ub85c\ubd80\ud130 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uace0 \ub0b4\uc6a9\uc744 \uc694\uc57d\ud569\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \ub0b4\uc6a9\uc744 \ub9cc\ub4e4\uace0 \ubcf5\uc7a1\ud55c \ub300\ud654\ub97c \ud574\uc11d\ud558\uae30\ub3c4 \ud558\uba70 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc791\uc5c5\uc744 \ub3d9\uc801\uc73c\ub85c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub514\uc9c0\ud138 \ub9e4\uc7a5\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\ub294 \ub2f5\ubcc0 \uc0dd\uc131\ubd80\ud130 \ud65c\ub3d9 \uc81c\uc548\uae4c\uc9c0 \uc694\uccad\uc0ac\ud56d\uc744 \uc2e0\uc18d\ud558\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\uc73c\uba70 \uc601\uc5c5 \uc804\ubb38\uac00\ub294 \uace0\uac1d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc131\uacf5\uc801\uc73c\ub85c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\uae30 \uc704\ud574 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc5d0\ub294 AI\uac00 \uc0ac\uc6a9\uc790\ub97c \uc704\ud574 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc0ac\uc804 \ud504\ub85c\uadf8\ub798\ubc0d\ub41c \uae30\ub2a5, \uc790\ub3d9\ud654\ub41c \uc751\ub2f5 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uc791\uc5c5 \ub77c\uc774\ube0c\ub7ec\ub9ac\uac00 \ud568\uaed8 \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc791\uc5c5\uc744 \uacb0\ud569\ud558\uc5ec \ub3d9\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \ub2e8\uacc4\uc758 \uacc4\ud68d\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"1\">\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff, \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc, \uadf8\ub9ac\uace0 \uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc\uc740 \uc5b4\ub5bb\uac8c \uc5b4\uc6b0\ub7ec\uc9c0\ub294 \uac83\uc778\uac00\uc694?<\/h2>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uc720\uc800 \uc778\ud130\ud398\uc774\uc2a4\uc640 \ub2e4\uc591\ud55c AI \ubaa8\ub378 \uadf8\ub9ac\uace0 \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 \uba54\ud0c0\ub370\uc774\ud130 \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/platform\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc<\/a>\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4. \uace0\uac1d \uae30\uc5c5\uc744 \uc704\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \ud50c\ub7ab\ud3fc\uc778 \uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc\uc740 \uae30\uc5c5\uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \uc5f0\uacb0\ud558\uc5ec \ub85c\uc6b0 \ucf54\ub4dc\ub85c AI \uae30\ubc18 \uc571\uc744 \uad6c\ucd95\ud558\uace0 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 CRM \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>AI\ub294 \ud6c8\ub828\uc5d0 \ud22c\uc785\ub418\ub294 \ub370\uc774\ud130\ub9cc\ud07c \uc6b0\uc218\ud574\uc9c8 \uc218 \uc788\uae30\uc5d0 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/data-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc5d0 \ud1b5\ud569\ud558\uba74 AI\ub294 \ud55c\uce35 \ub354 \uac15\ub825\ud574\uc9d1\ub2c8\ub2e4. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \ubaa8\ub4e0 \uc81c\ud488 \ubc0f \uc2dc\uc2a4\ud15c\uc758 \ubaa8\ub4e0 \ub370\uc774\ud130 \uc720\ud615\uc744 \uc5f0\uacb0, \ud1b5\ud569 \ubc0f \uc870\ud654\uc2dc\ud0a4\uace0 \uc774\ub97c \ube44\uc988\ub2c8\uc2a4 \uc0ac\uc6a9\uc790\uac00 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 360\ub3c4 \ubdf0\ub97c \uc81c\uacf5\ud558\uace0 CRM, AI, \uc790\ub3d9\ud654 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uce5c \ubd84\uc11d\uc744 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-snowflake-bring-your-own-lake\/\" target=\"_blank\" rel=\"noopener\">BYOL(Bring Your Own Lake)<\/a>\uc740 \uae30\uc5c5\uc774 \ubaa8\ub4e0 \uc2dc\uc2a4\ud15c\uc744 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc640 \ud1b5\ud569\ud558\uc5ec \uc138\uc77c\uc988\ud3ec\uc2a4 \ub0b4\uc758 AWS Redshift, Google BigQuery, Databricks \ubc0f Snowflake\uc640 \uac19\uc740 \ub370\uc774\ud130 \ub808\uc774\ud06c\uc5d0 \uc788\ub294 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub610\ud55c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 zero-ETL \ud1b5\ud569\uc73c\ub85c \uc778\ud574 \ub354 \uc774\uc0c1 \ud50c\ub7ab\ud3fc \uac04\uc5d0 \ub370\uc774\ud130\ub97c \uc774\ub3d9\ud560 \ud544\uc694\uac00 \uc5c6\uc5b4\uc9c0\uba70, \uc138\uc77c\uc988\ud3ec\uc2a4 \uc6cc\ud06c\ud50c\ub85c\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc678\ubd80 \uc608\uce21 \ubaa8\ub378\uc5d0 \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uad6c\uc870\ud654\ub418\uc9c0 \uc54a\uc740 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/trends-in-app-development\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130\uc758 \uc57d 80%<\/a>\uc5d0 \ub300\ud574 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\" target=\"_blank\" rel=\"noopener\">\uc758\ubbf8 \uccb4\uacc4 \uac80\uc0c9 \ubc0f \ubca1\ud130 \uc784\ubca0\ub529<\/a>\uc744 \ud1b5\ud574 \ub370\uc774\ud130\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4. \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff \uac80\uc0c9\uc740 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305, \uc0c1\uac70\ub798 \ubc0f IT \ud300\uc5d0 \uc2e4\uc2dc\uac04 \ube44\uc815\ud615 \ubc0f \uc815\ud615 \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub294 AI \ube44\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \uc138\uc77c\uc988\ud3ec\uc2a4 \ub0b4\ubd80\uc640 \uc678\ubd80 \ubc0f \ub2e4\uc591\ud55c \ub370\uc774\ud130 \ub808\uc774\ud06c\uc5d0 \uac78\uccd0 \uad6c\uc870\ud654\ub41c \ub370\uc774\ud130\uc640 \ube44\uad6c\uc870\ud654\ub41c \ub370\uc774\ud130\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uad00\ub828\uc131\uc788\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uace0\uac1d \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \ubaa8\ub4e0 \ud300\uacfc \uc5c5\ubb34 \ud750\ub984\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc774 \uc5b4\ub5bb\uac8c \uc5c5\ubb34\ub97c \ube60\ub974\uac8c \ucc98\ub9ac\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub098\uc694?<\/h2>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uc138\uacc4\uc801 \uc218\uc900\uc758 AI \ubaa8\ub378, AI\uc758 \uc774\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130 \ubc0f \uba54\ud0c0\ub370\uc774\ud130\uc758 \ud1b5\ud569\uacfc \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud568\uaed8 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<p>\u201c\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uace0\uac1d \uad00\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uc0c1\ud669\uc744 \uc815\ud655\ud788 \uc774\ud574\ud558\ub294 \ub2a5\ub825\uc744 \uac16\ucd98 \uc720\uc77c\ud55c \ucf54\ud30c\uc77c\ub7ff\uc785\ub2c8\ub2e4.\u201d<\/p>\n<p>&#8211; \ub9c8\ud06c \ubca0\ub2c8\uc624\ud504, \uc138\uc77c\uc988\ud3ec\uc2a4 CEO<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc740 \ubaa8\ub4e0 \uc138\uc77c\uc988\ud3ec\uc2a4 CRM \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8\uacfc \ud1b5\ud569\ub41c \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc774 \uc0c1\ub2f9\ud55c \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uba70 \uc774\uc724\uc744 \uc99d\uac00\uc2dc\ud0ac \uac83\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uae30\ub85d\uc744 \uc694\uc57d\ud558\uac70\ub098 \ub9de\ucda4\ud615 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc0dd\uc131\ud558\uc5ec \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uace0\uac1d \ucc38\uc5ec\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uac70\ub798 \uc131\uc0ac\ub97c \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\uc11c\ube44\uc2a4 \ud300\uc740 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uad00\ub828 \ub2f5\ubcc0, \uc81c\uc548 \ubc0f \ub370\uc774\ud130\ub97c \ud45c\uc2dc\ud558\uc5ec \ucf00\uc774\uc2a4 \ud574\uacb0 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\uae08\uc735 \uc0b0\uc5c5\uc758 \uae30\uc5c5\uc740 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uace0\uac1d \uc628\ubcf4\ub529\uc744 \ub2e8\uc21c\ud654\ud558\uace0 \ub9de\ucda4\ud615 \uc7ac\ubb34 \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ub0b4\ubd80 \uc778\ub825\uc740 \uace0\uac1d \uad00\uacc4 \ubc0f \uc804\ub7b5\uc801 \uc870\uc5b8\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub294 \uc2e0\uaddc \ucea0\ud398\uc778 \uac1c\ubc1c\uc744 \ub2e8\uc21c\ud654\ud558\uace0, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uc6f9\uc0ac\uc774\ud2b8 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4e4\uace0, \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc758 \ud1b5\ud569 \uace0\uac1d \ud504\ub85c\ud544 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc791\uc131\ub41c \uc5f0\ub77d\ucc98 \uc591\uc2dd\uc744 \uc27d\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad6c\ub9e4 \ud6c4 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uace0\uac1d \uc124\ubb38\uc870\uc0ac\ub97c \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud558\uc5ec \uae30\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 \ucc38\uc5ec\ub97c \ub298\ub9ac\uace0 \ud5a5\ud6c4 \uc8fc\ubb38\uc744 \uc7a5\ub824\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\uc774\ucee4\uba38\uc2a4 \uc804\ubb38 \uc5c5\uccb4\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \ud65c\uc6a9\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \ub192\uc740 \ub514\uc9c0\ud138 \ub9e4\uc7a5\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub2e8\uacc4\ubcc4 \uc9c0\uc6d0\uc744 \ubc1b\uc744 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc790\uc5f0\uc5b4\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc804\uc790\uc0c1\uac70\ub798 \uad6c\uc131 \uc694\uc18c\ub97c \uc815\uc758\ud558\uace0 \ub514\uc790\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc774 \ub2e4\uc911 \uc81c\ud488 \uce74\ud0c8\ub85c\uadf8 \ub370\uc774\ud130 \uad00\ub9ac\uc640 \uac19\uc740 \ubcf5\uc7a1\ud55c \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc73c\uba70 \uc0dd\uc131\ud615 AI\uc758 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub2e4\uc591\ud55c \uc5b8\uc5b4\ub85c \uc791\uc131\ub41c \uc81c\ud488 \uc124\uba85, \uac1c\uc778\ud654\ub41c \uc81c\ud488 \ud310\ucd09 \ubc0f SEO \uba54\ud0c0\ub370\uc774\ud130\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\uac1c\ubc1c\uc790\ub294 \uc790\uc5f0\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc5d0 Apex \ucf54\ub4dc\ub97c \uc0dd\uc131\ud558\uace0, \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc774\uace0 \uc815\ud655\ud55c \ucf54\ub4dc\ub97c \uc81c\uc548 \ubc0f \ucf54\ub4dc \ucde8\uc57d\uc810\uc744 \uc0ac\uc804\uc5d0 \uac80\uc0c9\ud558\ub3c4\ub85d \uc694\uccad\ud568\uc73c\ub85c\uc368 \uac1c\ubc1c\uc790 \ud658\uacbd \ub0b4\uc5d0\uc11c \uc0dd\uc0b0\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\ud0dc\ube14\ub85c\ub97c \uc774\uc6a9\ud574 \uc791\uc5c5\ud558\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uac00\ub294 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub300\ud654\ud615 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uba87 \uac00\uc9c0 \ud504\ub86c\ud504\ud2b8\ub9cc\uc73c\ub85c \uc6d0\ubcf8 \uc815\ubcf4\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 \ub354 \ube60\ub978 \ub370\uc774\ud130 \ud0d0\uc0c9\uc744 \uc218\ud589\ud558\uace0, \ubaa8\ubc94 \uc0ac\ub840\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828 \ub370\uc774\ud130 \uc2dc\uac01\ud654\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c \ubc18\ubcf5 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uace0, \ud6a8\uc728\uc801\uc778 \ub370\uc774\ud130 \ud050\ub808\uc774\uc158\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h2>\uae30\uc5c5\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \ud560 \uc218 \uc788\ub098\uc694?<\/h2>\n<p>\uc0ac\uc6a9\uc790\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud558\uace0 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc640 \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ub41c \ub85c\uc6b0 \ucf54\ub4dc \ub3c4\uad6c \uc138\ud2b8\uc778 <a href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-builders\/\" target=\"_blank\" rel=\"noopener\">\uc544\uc778\uc288\ud0c0\uc778 1 \uc2a4\ud29c\ub514\uc624<\/a>\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub4e0 CRM \uc571\uc5d0 AI \ud504\ub86c\ud504\ud2b8\uc640 \uc791\uc5c5\uc744 \uc6d0\ud65c\ud558\uac8c \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\ud504\ub86c\ud504\ud2b8 \ube4c\ub354: \uc0ac\uc6a9\uc790\uac00 \uc791\uc5c5 \ud750\ub984\uc5d0\uc11c \uc7ac\uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub9de\ucda4\ud615 AI \ud504\ub86c\ud504\ud2b8\ub97c \uc0dd\uc131\ud558\uc5ec, \ub300\ud654\ud615 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ub118\uc5b4 \uc0dd\uc131 AI\uc758 \uc0ac\uc6a9 \ubc94\uc704\ub97c \ub113\ud788\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub85c\uc6b0 \ucf54\ub4dc \ud504\ub86c\ud504\ud2b8 \uad00\ub9ac \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p>\ucf54\ud30c\uc77c\ub7ff \ube4c\ub354: \uc0ac\uc6a9\uc790\uac00 AI \ucf54\ud30c\uc77c\ub7ff\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \ud558\uae30 \uc704\ud574 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc791\uc5c5 \ub610\ub294 \uae30\ub2a5 \ub77c\uc774\ube0c\ub7ec\ub9ac\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790\ub294 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \uae30\ub85d \uc5c5\ub370\uc774\ud2b8 \ub610\ub294 \ubc30\uc1a1 \uc815\ubcf4 \uc5c5\ub370\uc774\ud2b8\uc640 \uac19\uc740 \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub3c4\ub85d AI \ube44\uc11c\ub97c \uc0ac\uc6a9\uc790 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\ubaa8\ub378 \ube4c\ub354: \uc0ac\uc6a9\uc790\uac00 Anthropic, Hugging Face, Google \ubc0f OpenAI\uc758 LLM\uc744 \ud3ec\ud568\ud558\uc5ec &#8216;bring your own LLM\u2019\uc744 \uae30\ubc18\uc73c\ub85c \ub9de\ucda4\ud615 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff \uae30\ub2a5\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h5 id=\"101\">\ub370\uc774\ud130 \ub808\uc774\ud06c\ud558\uc6b0\uc2a4 101<\/h5>\n<p>\ub370\uc774\ud130 \ub808\uc774\ud06c\ud558\uc6b0\uc2a4 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ud558\uc5ec \uad6c\ucd95\ub41c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc778 Salesforce Data Cloud\uc758 \uae30\ubcf8 \uc0ac\ud56d\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc774 \ud2b8\ub808\uc77c\uc740 Salesforce Data Cloud\ub97c \uba85\ud655\ud558\uac8c \uc124\uba85\ud574 \uc8fc\ub294 \uc720\uc6a9\ud55c \uac00\uc774\ub4dc\uc785\ub2c8\ub2e4.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"https:\/\/trailhead.salesforce.com\/ko\/users\/dataclouddocs\/trailmixes\/get-to-know-salesforce-genie\" target=\"_blank\" rel=\"noopener\">\uc2dc\uc791\ud558\uae30<\/a><\/p>\n<h2>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uc5b4\ub5bb\uac8c \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/h2>\n<p>\uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc2e0\ub8b0\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research-2023\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c<\/a>\uc5d0 \ub530\ub974\uba74 \ube44\uc988\ub2c8\uc2a4 \uc81c\ud488 \uad6c\ub9e4\uc790\uac00 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uac00\ub2a5\uc131\uc740 \uc804\ub144\ub3c4\uc5d0 \ube44\ud574 2023\ub144\uc5d0 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/hbr.org\/2024\/01\/the-best-leaders-cant-be-replaced-by-ai\" target=\"_blank\" rel=\"noopener\">\ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4(57%)<\/a>\uc740 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/trust-in-ai\/\" target=\"_blank\" rel=\"noopener\">AI\ub97c \uc2e0\ub8b0<\/a>\ud558\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 <a href=\"https:\/\/trailhead.salesforce.com\/ko\/content\/learn\/modules\/the-einstein-trust-layer\/meet-the-einstein-trust-layer\" target=\"_blank\" rel=\"noopener\">\uc544\uc778\uc288\ud0c0\uc778 \ud2b8\ub7ec\uc2a4\ud2b8 \ub808\uc774\uc5b4<\/a>\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubc0f \ubcf4\uc548 \uc870\uce58\ub97c \ud1b5\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uc0c1\ud638 \uc791\uc6a9\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 AI \uc0c1\ud638 \uc791\uc6a9\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc\uc758 \uc77c\ubd80\uc778 \uc544\uc778\uc288\ud0c0\uc778 \ud2b8\ub7ec\uc2a4\ud2b8 \ub808\uc774\uc5b4\ub97c \uac70\uce58\uac8c \ub429\ub2c8\ub2e4. \uc774 \ub808\uc774\uc5b4\ub294 PII(\uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4) \ub9c8\uc2a4\ud0b9, \uc720\ud574\uc131 \uc810\uc218 \ub9e4\uae30\uae30, \ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 LLM \ud30c\ud2b8\ub108\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ub85c \ub370\uc774\ud130 \ubcf4\uc874\uc744 \ud1b5\ud574 \ubb34\ub2e8 \uc561\uc138\uc2a4 \ubc0f \ub370\uc774\ud130 \uce68\ud574\ub85c\ubd80\ud130 \uc815\ubcf4\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ud2b8\ub7ec\uc2a4\ud2b8 \ub808\uc774\uc5b4\ub294 \uace0\uac1d\uc774 \uad6c\uc131\ud55c \ub370\uc774\ud130 \ub9c8\uc2a4\ud0b9\uc73c\ub85c \uad00\ub9ac\uc790\uac00 \ub9c8\uc2a4\ud0b9\ud558\uace0\uc790 \ud558\ub294 \ud544\ub4dc\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc5b4 \ub354 \uac15\ub825\ud55c \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\uc81c AI \ud504\ub86c\ud504\ud2b8 \ubc0f \uc751\ub2f5\uc5d0\uc11c \uc218\uc9d1\ud55c \uac10\uc0ac \ucd94\uc801 \ubc0f \ud53c\ub4dc\ubc31 \ub370\uc774\ud130\uac00 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc5d0 \uc800\uc7a5\ub418\uc5b4, \ud50c\ub85c\uc6b0 \ubc0f \uae30\ud0c0 \uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc27d\uac8c \ubcf4\uace0\ud558\uac70\ub098 \uc790\ub3d9 \uc54c\ub9bc\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/human-at-the-helm\/\" target=\"_blank\" rel=\"noopener\">AI\ub294 \uc0ac\ub78c\uc774 \uc8fc\ub3c4<\/a>\ud574\uc57c \ud55c\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc778\uac04\uc5d0\uac8c \ubaa8\ub4e0 \uac1c\ubcc4 AI \uc0c1\ud638 \uc791\uc6a9\uc5d0 \uac1c\uc785\ud558\ub3c4\ub85d \uc694\uccad\ud558\ub294 \ub300\uc2e0 \uc778\uac04\uc774 \uc2e4\uc81c\ub85c \uc8fc\uc758\uac00 \ud544\uc694\ud55c \uace0\uc704\ud5d8 \ud56d\ubaa9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub354\uc6b1 \uac15\ub825\ud558\uace0 \uc2dc\uc2a4\ud15c \uc804\uccb4\uc5d0 \uac78\uce5c \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc124\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, AI\ub294 \ubcf4\ud2b8\uc758 \ub178\ub97c \uc800\uc5b4 \uc8fc\uc9c0\ub9cc \ubc30\ub97c \uc870\uc885\ud558\ub294 \uc5ed\ud560\uc740 \uc778\uac04\uc774 \ub9e1\uac8c \ub418\ub294 \uc148\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \uc778\uac04 \ubc0f \uc778\uacf5 \uc9c0\ub2a5 \ubaa8\ub450\ub97c \ud65c\uc6a9\ud574 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"crm\">\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc740 CRM\uc758 \ubbf8\ub798\ub97c \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc5b4 \ub098\uac00\uace0 \uc788\ub098\uc694?<\/h2>\n<p>\ucf54\ud30c\uc77c\ub7ff\uc740 \uc0ac\ub78c\ub4e4\uc774 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\ub294 \ub300\uc2e0 \ub300\ud654\ud615 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \uc0ac\ub78c\ub4e4\uc774 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\ub294 \ubbf8\ub798\ub97c \uc5ff\ubcfc \uc218 \uc788\ub294 \ucd5c\ucd08\uc758 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff\uc744 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