{"id":381,"date":"2024-05-21T20:22:00","date_gmt":"2025-11-12T20:22:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=381"},"modified":"2025-11-27T14:03:06","modified_gmt":"2025-11-27T05:03:06","slug":"digital-transformation-trend-report-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/digital-transformation-trend-report-2024\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544\uc5d0\uc11c \ubc1c\ud45c\ud55c &#8216;2024 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8&#8217; \uc0b4\ud3b4\ubcf4\uae30"},"content":{"rendered":"<p>\uc0dd\uc131\ud615 AI\uac00 \ub4f1\uc7a5\ud55c \uc774\ub798 \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc740 \uc774\uc81c IT \uc804\ubb38\uac00\ub9cc\uc758 \uacfc\uc81c\uac00 \uc544\ub2cc \uc870\uc9c1 \uc804\uccb4\uc758 \uacf5\ud1b5 \ubbf8\uc158\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc0b0\uc5c5\uc774 AI\uc640 \ub9cc\ub098 \ucc28\uc6d0\uc774 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4\ub85c \ubcc0\ubaa8\ud558\ub294 \uc9c0\uae08, \uae30\uc5c5\uacfc \uace0\uac1d\uc758 \uc131\uacf5\uc744 \uc774\ub044\ub294 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc704\ud574\uc11c \uc6b0\ub9ac\uac00 \uc900\ube44\ud574\uc57c \ud558\ub294 \uc0ac\ud56d\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>2024\ub144 AI \uc804\ud658\uae30, \ub2e4\uac00\uc62c \ubbf8\ub798\uc758 \ubcc0\ud654\uc5d0 \ub300\ube44\ud558\uace0 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \ud328\ub7ec\ub2e4\uc784\uc744 \uc120\ub3c4\ud558\uae30 \uc704\ud574 IT \uc804\ubb38\uac00\ub4e4\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ubc1c\ud45c\ud55c \u20182024 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019\uc5d0\uc11c \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<h2 id=\"1\">\uc138\uc77c\uc988\ud3ec\uc2a4, \uad6d\ub0b4 1 \ucc9c\uba85\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 \ubc0f \ud604\uc5c5 \uc804\ubb38\uac00 \ub300\uc0c1\uc758 \uc5f0\uad6c \uc870\uc0ac \uacb0\uacfc \ubc1c\ud45c<\/h2>\n<p>\uc804 \uc138\uacc4 AI CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc758 CRM, AI, \ub370\uc774\ud130 \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud604\ud669\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \ub2f4\uc740 \u20182024 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ubcf4\uace0\uc11c\ub294 \uad6d\ub0b4 \uc57d 1\ucc9c \uba85 \uc774\uc0c1\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc640 \ud604\uc5c5 \uc804\ubb38\uac00\ub97c \ub300\uc0c1\uc73c\ub85c 2024\ub144 1\uc6d4 \uc9c4\ud589\ud55c \uc5f0\uad6c \uc870\uc0ac \uacb0\uacfc\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 AI \ud601\uc2e0 \uc2dc\ub300\ub97c \ub9de\uc774\ud558\uc5ec \uad6d\ub0b4 \uae30\uc5c5\uc758 \uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc704\ud574 CRM, AI, \ub370\uc774\ud130, \uc2e0\ub8b0\ub77c\ub294 \ub124 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud604\ud669, \ubaa9\ud45c \ubc0f \uc8fc\uc694 \uc5b4\ub824\uc6c0 \ub4f1\uc744 \uae30\uc5c5\uc758 \uaddc\ubaa8, \uc5c5\ubb34 \uc601\uc5ed \ubc0f \uc0b0\uc5c5\ubcc4\ub85c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uad6c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc804\ubb38\uac00\ub4e4\uc740 \ubb34\uc5c7\ubcf4\ub2e4 \uc2e0\ub8b0\uc5d0 \uae30\ubc18\ud55c CRM + AI + Data \uae30\uc220\uc758 \uc2dc\ub108\uc9c0\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8 \ud601\uc2e0\uc744 \uae30\ub300\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ubd80\ud130 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uacf5\uac1c\ud55c \u20182024 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019\uc5d0\uc11c \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<h2 id=\"ai-4-crm-ai-data-trust\">AI \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \uc758\ubbf8\uc640 4\uac00\uc9c0 \ucd95 (CRM + AI + Data + Trust)<\/h2>\n<p>\uc624\ub298\ub0a0 \uae30\uc5c5\ub4e4\uc740 AI \uae30\ubc18\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ucd94\uad6c\ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uc99d\uac00\ud558\ub294 \ub370\uc774\ud130\uc640 \ubd84\uc0b0\ub418\uace0 \ubcf5\uc7a1\ud55c IT \ud658\uacbd\uc5d0\uc11c \uc735\ud569\uacfc \ud1b5\ud569\uc774\ub77c\ub294 \uacfc\uc81c\ub97c \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\uc5d0 \ub300\ud55c \ud574\ub2f5\uc73c\ub85c 4\uac00\uc9c0 \ud0a4\uc6cc\ub4dc CRM, AI, \ub370\uc774\ud130 \uadf8\ub9ac\uace0 \uc2e0\ub8b0\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud560 \uc218 \uc788\uc744 \ub54c AI\ub294 \ube44\ub85c\uc18c \uac15\ub825\ud55c \ube44\uc988\ub2c8\uc2a4 \uc870\ub825\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc9c4\uc815\ud55c AI \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0\uc774 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc774 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud558\uace0\uc790 \ud558\ub294 \uc774\uc720\ub97c \uc0b4\ud3b4\ubcf4\uba74, \u2018\uc5c5\ubb34 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uacfc \ubd80\uc11c \uac04 \uc720\uae30\uc801\uc778 \ud611\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc5d0(44.5%)\u2019, \u2018\ub124 \uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c \ub514\uc9c0\ud138 \uae30\uc220\uc774 \uae09\uc18d\ub3c4\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0(39.5%)\u2019, \u2018\ub124 \uac00\uc9c0 \ud0a4\uc6cc\ub4dc\uc758 \uc2dc\ub108\uc9c0\uac00 \ub192\uc740 \uace0\uac1d\uac00\uce58\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc5d0(38.5%)\u2019, \u2018\uac01 \ub124 \uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c\uc758 \ud601\uc2e0\uc774 \ubc00\uc811\ud558\uac8c \uc5f0\uad00\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0(38.5%)\u2019, \u2018\ubbf8\ub798\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc5d0 \uaf2d \ud544\uc694\ud55c \uac00\uce58\ub4e4\uc744 \ud568\ucd95\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0(38.8%)\u2019 \uc21c\uc73c\ub85c \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"ai\">\uc0dd\uc131\ud615 AI \ub4f1\uc7a5 \uc774\ud6c4, \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\uc744\uae4c\uc694?<\/h2>\n<p>2022<\/p>\n<ul>\n<li>\ubc18\ubcf5 \ubc0f \uc911\ubcf5 \uc5c5\ubb34 \uac10\uc18c\ub85c \uac01\uc885 \ube44\uc6a9 \uc808\uac10 53.9%<\/li>\n<li>\ub2e4\uc591\ud55c \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158\uacfc\uc758 \uc5f0\uacb0\uc131 \ud655\ubcf4 38.3%<\/li>\n<li>\uc77c\uacfc \uc0b6\uc758 \uade0\ud615 \uc720\uc9c0 37.6%<\/li>\n<\/ul>\n<p>2024<\/p>\n<ul>\n<li>\ubc18\ubcf5 \ubc0f \uc911\ubcf5 \uc5c5\ubb34 \uac10\uc18c\ub85c \uac01\uc885 \ube44\uc6a9 \uc808\uac10 55.8%<\/li>\n<li>\ub370\uc774\ud130 \uae30\ubc18\uc758 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815 37.3%<\/li>\n<li>\ub0b4\uc678\ubd80 \ubcc0\ud654\uc5d0 \ub530\ub978 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0 33.7%<\/li>\n<\/ul>\n<p>2022\ub144\uacfc 2024\ub144 \ub514\uc9c0\ud138 \ud601\uc2e0 \uc774\ud6c4 \uae30\ub300\ub418\ub294 \ud6a8\uacfc\ub97c \ube44\uad50\ud574\ubcf4\uba74, \u2018\ubc18\ubcf5 \ubc0f \uc911\ubcf5 \uc5c5\ubb34 \uac10\uc18c\ub85c \uac01\uc885 \ube44\uc6a9 \uc808\uac10\u2019\uc774 \uc5ec\uc804\ud788 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub85c \uaf3d\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ub370\uc774\ud130 \uae30\ubc18\uc758 \ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815\u2019\uacfc \u2018\ub0b4\uc678\ubd80 \ubcc0\ud654\uc5d0 \ub530\ub978 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\u2019\uc774 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \uae30\ub300 \ud6a8\uacfc\ub85c \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"1\">\ub514\uc9c0\ud138 \ud601\uc2e0 \ud575\uc2ec \ud2b8\ub80c\ub4dc (1)<\/h2>\n<h2 id=\"ai-crm\">AI + CRM\uc758 \uc2dc\ub300, \ucd08\uac1c\uc778\ud654\ub41c \uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\ub294 \uace7 \ucda9\uc131\uace0\uac1d \ud655\ubcf4\uc758 \uc9c0\ub984\uae38<\/h2>\n<p>\uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\ub294 \uc774\uc81c AI\ub97c \ud65c\uc6a9\ud574 \ubcf4\ub2e4 \uc5f0\uacb0\ub418\uace0 \ucd08\uac1c\uc778\ud654\ub41c \uace0\uac1d\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \uace0\uac1d\uad00\ub9ac \ubc0f \uc0dd\uc0b0\uc131 \uc99d\ub300 \uce21\uba74\uc5d0\uc11c \ud6a8\uacfc\ub97c \uc785\uc99d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569\ub41c \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud574 \uc644\uc804\ud55c \uace0\uac1d \ubdf0\ub97c \ubcf4\uc720\ud558\uace0, AI\uc640 \uc790\ub3d9\ud654\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ubc1c\ud718\ud588\uc744 \ub54c \uace0\uac1d\uc774 \uc9c0\uc18d\uac00\ub2a5\ud55c \uad00\uacc4\ub97c \ub9fa\uace0\uc790 \ud558\ub294 \uace0\uac1d \uc911\uc2ec \uae30\uc5c5\uc73c\ub85c \uac70\ub4ed\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>CRM \ub514\uc9c0\ud138 \ud601\uc2e0\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h3>\n<ul>\n<li>\uc5c5\ubb34 \ud6a8\uc728\uc131 \ubc0f \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \uc704\ud574 (47.3%)<\/li>\n<li>\uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 (45.1%)<\/li>\n<li>\uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uace0 \ud601\uc2e0\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 (41.2%)<\/li>\n<li>\uace0\uac1d \ud589\ub3d9\uc744 \uc608\uce21\ud558\uae30 \uc704\ud574 (35.6%)<\/li>\n<li>\ub2e4\uc591\ud55c \ub514\uc9c0\ud138\ud234\uacfc\uc758 \ud1b5\ud569\/\uc5f0\uacc4\ub97c \uc704\ud574 (20.2%)<\/li>\n<\/ul>\n<p>\uc751\ub2f5\uc790\ub4e4\uc740 AI \uc804\ud658\uae30\ub97c \ub9de\uc774\ud574, \uc774\uc81c\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \uac83\uc774 \ud544\uc694\ud574\uc84c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. CRM \uc601\uc5ed\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc774 \ud544\uc694\ud55c \uc774\uc720\ub85c\ub294 \u2018\uc5c5\ubb34 \ud6a8\uc728\uc131 \ubc0f \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \uc704\ud574\u2019\uac00 47.3%, \u2018\uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574\u2019\uac00 45.1%, \u2018\uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\uace0 \ud601\uc2e0\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574\u2019\uac00 41.2% \uc21c\uc73c\ub85c \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5c5\ubb34 \uc601\uc5ed\ubcc4 CRM \ud601\uc2e0 \ub9cc\uc871\ub3c4\ub294 \u2018\uacbd\uc601\uc9c0\uc6d0(68.1%)\u2019, \u2018\uad11\uace0\/\ud64d\ubcf4(59.3%)\u2019, \u2018\uace0\uac1d\uc11c\ube44\uc2a4(58.5%)\u2019 \uc21c\uc73c\ub85c \ub192\uc558\uc73c\uba70, \uc0b0\uc5c5\ubcc4 \ub9cc\uc871\ub3c4\ub294 \uc18c\ube44\uc7ac(72.7%), \ubbf8\ub514\uc5b4(60.7%), \ube44\uc601\ub9ac(59.5%), \uc81c\uc870\uc5c5(57.7%), IT\/\uc18c\ud504\ud2b8\uc6e8\uc5b4(57.4%) \uc21c\uc73c\ub85c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"2\">\ub514\uc9c0\ud138 \ud601\uc2e0 \ud575\uc2ec \ud2b8\ub80c\ub4dc (2)<\/h2>\n<h2 id=\"ai\">AI\uc758 \ubc18\ubcf5\ub418\ub294 \uc5c5\ubb34 \uc790\ub3d9\ud654\ub85c \ubcf4\ub2e4 \u2018\uac00\uce58 \uc788\ub294 \uc2dc\uac04 \ud655\ubcf4\u2019 \uae30\ub300<\/h2>\n<p>\uae30\uc5c5\uc5d0\uac8c AI\ub294 \ub354 \uc774\uc0c1 \u2018\uc788\uc73c\uba74 \uc88b\uc740 \uac83(Nice to Have)\u2019\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub85c \ubc29\ub300\ud55c \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub4f1 \ubc18\ubcf5\ub418\ub294 \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud558\uace0 \uc0ac\ub78c\uc740 \ub354 \ud070 \uac00\uce58\ub97c \ucc3d\uc870\ud560 \ub54c \uc9c4\uc815\ud55c AI \ud601\uc2e0\uc744 \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>AI \ub514\uc9c0\ud138 \ud601\uc2e0 \uc2dc \uae30\ub300\ub418\ub294 \uc810<\/h3>\n<ul>\n<li>\ubcf4\ub2e4 \uac00\uce58 \uc788\ub294 \uc5c5\ubb34 \uc2dc\uac04 \ud655\ubcf4 42.2%<\/li>\n<li>\uadfc\ub85c\uc790 \ubd80\ub2f4 \uac10\uc18c 31.3%<\/li>\n<li>\ube44\uc988\ub2c8\uc2a4 \uc758\uc0ac\uacb0\uc815 \uac00\uc18d\ud654 30.4%<\/li>\n<li>\uace0\uac1d\uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc804\ub7b5 \uc218\ub9bd 26.1%<\/li>\n<li>\uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc790\ub3d9\ud654 23.5%<\/li>\n<\/ul>\n<p>\uc804\ubb38\uac00\ub4e4\uc740 AI\uc758 \ud575\uc2ec\uc740 \uc5c5\ubb34 \uc790\ub3d9\ud654 \ubc0f \uc5c5\ubb34 \uc9c0\uc6d0\uc778 \uac83\uc73c\ub85c \uc751\ub2f5\ud588\uc73c\uba70, AI \ub514\uc9c0\ud138 \ud601\uc2e0 \uc2dc \uac00\uc7a5 \uae30\ub300\ud558\ub294 \ubc14\ub294 \u2018\ubcf4\ub2e4 \uac00\uce58 \uc788\ub294 \uc5c5\ubb34\ub97c \uc704\ud55c \uc2dc\uac04 \ud655\ubcf4\u2019\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI \ub514\uc9c0\ud138 \ud601\uc2e0 \uc2dc\ud589 \uc2dc \uc911\uc694 \uc694\uc18c\ub85c\ub294 \u2018\uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc5c5\ubb34 \uc790\ub3d9\ud654 \ubc0f \uc5c5\ubb34\uc9c0\uc6d0\u2019\uc774 48.8%\ub85c \uac00\uc7a5 \ub192\uc558\uc73c\uba70, \uc774\uc5b4\uc11c \u2018\uae30\uc220\ub825\uc744 \ubcf4\uc720\ud55c \ub514\uc9c0\ud138 \ud234 \ub3c4\uc785\u2019\uc774 42.1%, \u2018\ub514\uc9c0\ud138 \uae30\uc220 \ud65c\uc6a9\uc744 \uc704\ud55c \uad50\uc721\uc9c0\uc6d0\u2019\uc774 36.8%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc740 \uc0dd\uc131\ud615 AI \ub3c4\uc785\uc744 \ud1b5\ud574 IT\/\uc804\uc0b0(75.9%)\uc744 \ube44\ub86f\ud558\uc5ec \uad11\uace0\/\ud64d\ubcf4(74%), \uacf5\uacf5 \ubd80\ubb38(73.6%) \ub4f1\uc758 \uc5c5\ubb34 \ubd80\ubb38\uacfc \uc0b0\uc5c5\uc744 \ub9c9\ub860\ud558\uace0 \uc5c5\ubb34 \ud6a8\uc728 \ubc0f \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \ud1b5\ud55c \ub0b4\ubd80\uace0\uac1d\uc778 \uc784\uc9c1\uc6d0\uacfc \uc678\ubd80\uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">\ub514\uc9c0\ud138 \ud601\uc2e0 \ud575\uc2ec \ud2b8\ub80c\ub4dc (3)<\/h2>\n<h2>\ud604\uc7ac \uc9c1\uc6d0\uc758 \uacbd\ud5d8\/\ub178\ub825\/\ub9cc\uc871\ub3c4\ub97c \uc88c\uc6b0\ud558\ub294 \uac83\uc740 \u2018\ub370\uc774\ud130\u2019<\/h2>\n<p>\ub370\uc774\ud130 \uc815\ud655\uc131 \ubc0f \ub370\uc774\ud130\ub97c \ud1b5\ud55c \uac00\uce58 \ucc3d\ucd9c\uc740 \uc5ec\uc804\ud788 \uac00\uc7a5 \uc911\uc694\ud55c \ud654\ub450\uc785\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ub4f1\uc7a5 \uc774\ud6c4 \u2018AI\u2019\uc5d0 \ub300\ud55c \uc5f4\uae30\uac00 \ub728\uac81\uc9c0\ub9cc, \uc870\uc0ac \uacb0\uacfc \ub514\uc9c0\ud138 \ud601\uc2e0 \uc5ec\uc815 \uac04 \u2018\ub370\uc774\ud130\u2019\uac00 82.5%\ub85c \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub514\uc9c0\ud138 \ud601\uc2e0 \uc911\uc694\ub3c4<\/h3>\n<ul>\n<li>\ub370\uc774\ud130 82.5%<\/li>\n<li>CRM 80.8%<\/li>\n<li>AI 71.2%<\/li>\n<li>\uc870\uc9c1 \ub0b4 \ub514\uc9c0\ud138 \ud601\uc2e0 \ub178\ub825\/\ud22c\uc790 \uc815\ub3c4<\/li>\n<li>\ub370\uc774\ud130 39.3%<\/li>\n<li>AI 34.1%<\/li>\n<li>CRM 32.4%<\/li>\n<\/ul>\n<p>\uc2e4\uc81c\ub85c\ub3c4 \uc870\uc9c1 \ub0b4 \ub514\uc9c0\ud138 \ud601\uc2e0 \ub178\ub825\/\ud22c\uc790\uc758 \uc815\ub3c4\ub294 \ub370\uc774\ud130\ub97c \uc815\uc81c\ud558\ub294 \ubd80\ubd84\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc218\uc900(39.3%)\uc774\uc5c8\uc73c\uba70, \ub514\uc9c0\ud138 \ud601\uc2e0 \uacbd\ud5d8 \ub610\ud55c \ub370\uc774\ud130\uac00 54.8%\ub85c \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc774 \ub514\uc9c0\ud138 \ud601\uc2e0 \uc2dc \uac00\uc7a5 \uae30\ub300\ud558\ub294 \uc810\ub3c4 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud55c \uc804\ub7b5 \uc218\ub9bd\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub370\uc774\ud130 \ub514\uc9c0\ud138 \ud601\uc2e0 \uc2dc \uae30\ub300\uc810<\/h3>\n<ul>\n<li>\ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud55c \uc804\ub7b5 \uc218\ub9bd 56.9%<\/li>\n<li>\ubc29\ub300\ud55c \ub370\uc774\ud130 \ubcfc\ub968 \ud1b5\ud569 39.5%<\/li>\n<li>\ub370\uc774\ud130 \ud488\uc9c8 \ud5a5\uc0c1 36%<\/li>\n<li>\uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uae0d\uc815\uc801 \uace0\uac1d\uacbd\ud5d8 \ud655\ubcf4 30.1%<\/li>\n<li>\uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5 20.2%<\/li>\n<\/ul>\n<p>\uc774\ub807\ub4ef \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc5c5\ubb34 \uccb4\uacc4 \uad6c\ucd95\uc744 \ud1b5\ud55c \uae30\ub300\uc810\uc774 \ud655\uace0\ud55c \ubc18\uba74, \uc2e4\uc81c\ub85c \ud22c\uc790 \uc815\ub3c4\ub294 \ud3c9\uade0 35.3% \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ub514\uc9c0\ud138 \ud601\uc2e0\uc5d0 \ub300\ud55c \uc911\uc694\uc131\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc73c\ub098, \uc544\uc9c1 \uad6c\uccb4\uc801\uc778 \uc2e4\ud589 \uacc4\ud68d \uc218\ub9bd \ubc0f \uc774\ud589\uc5d0 \uc788\uc5b4\uc11c\ub294 \ubbf8\ud761\ud55c \uac83\uc73c\ub85c \ud574\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"4\">\ub514\uc9c0\ud138 \ud601\uc2e0 \ud575\uc2ec \ud2b8\ub80c\ub4dc (4)<\/h2>\n<h2 id=\"ai\">\uc5ec\uc804\ud788 \uc644\ubcbd\ud558\uac8c \uc2e0\ub8b0\ud558\uae30\ub294 \uc5b4\ub824\uc6b4 \uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825<\/h2>\n<p>\uae09\ubcc0\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c, \ud601\uc2e0 \uae30\uc220\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \u2018\uc2e0\ub8b0\u2019\ub294 \ub354\uc6b1 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uae30\uc5c5\ub4e4\uc740 \ubd84\uc0b0\ub418\uace0 \ubcf5\uc7a1\ud55c IT \ud658\uacbd\uc5d0\uc11c \uc735\ud569\uacfc \ud1b5\ud569\uc774\ub780 \uacfc\uc81c\ub97c \uc9c1\uba74\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud560 \uc218 \uc788\uc744 \ub54c AI\ub294 \ube44\ub85c\uc18c \uac15\ub825\ud55c \ube44\uc988\ub2c8\uc2a4 \uc870\ub825\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc2e0\ub8b0 \uc911\uc694\ub3c4 \uc778\uc2dd<\/h3>\n<p>\uc5c5\ubb34 \uc601\uc5ed\ubcc4<\/p>\n<ul>\n<li>\ub9c8\ucf00\ud305 89.5%<\/li>\n<li>\uad11\uace0\/\ud64d\ubcf4 84%<\/li>\n<li>\uacbd\uc601\uc9c0\uc6d0 83%<\/li>\n<li>\uacbd\uc601\uad00\ub9ac 80.6%<\/li>\n<li>\uc601\uc5c5 80%<\/li>\n<\/ul>\n<p>\uc0b0\uc5c5\ubcc4<\/p>\n<ul>\n<li>\uc18c\ube44\uc7ac 90.6%<\/li>\n<li>\uacf5\uacf5\ubd80\ubb38 84.9%<\/li>\n<li>\uae08\uc735\uc11c\ube44\uc2a4 84.5%<\/li>\n<li>IT\/\uc18c\ud504\ud2b8\uc6e8\uc5b4 82.9%<\/li>\n<li>\ub9ac\ud14c\uc77c 81.8%<\/li>\n<\/ul>\n<p>\uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \uc804\uccb4 \uc751\ub2f5\uc790\uc758 81%\ub294 \ubb34\uc5c7\ubcf4\ub2e4 \u2018\uc2e0\ub8b0\u2019\uac00 \uc911\uc694\ud558\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \u2018\uc815\ud655\ud55c \ub370\uc774\ud130\u2019\uc640 \u2018\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ub370\uc774\ud130\u2019\ub294 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc9c0\ud0f1\ud558\ub294 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \uadfc\uac04\uc774 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ud655\ubcf4\ub294 \uae30\uc220\uc801 \uc870\uce58 \uadf8 \uc774\uc0c1\uc758 \ud6a8\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud560 \uc218 \uc788\uc744 \ub54c AI\ub294 \ube44\ub85c\uc18c \uac15\ub825\ud55c \ube44\uc988\ub2c8\uc2a4 \uc870\ub825\uc790 \uc5ed\ud560\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad81\uae08\ud55c \uc810\uc740 \uc5b8\uc81c\ub4e0 \ubb38\uc758\uc8fc\uc138\uc694. \uc804\ubb38\uac00\uac00 \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"\/kr\/form\/contact\/contactme\/\" target=\"_blank\" rel=\"noopener\">\ubb38\uc758\ud558\uae30<\/a><\/p>\n<h2>\ub9c8\uce58\uba70:<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \u20182024 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\u2019\ub97c \ud1b5\ud574 \uc57d 1,000\uba85\uc758 \uad6d\ub0b4 \uc804\ubb38\uac00\ub4e4\uc774 \uc0dd\uac01\ud558\ub294 AI \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uad6d \uc131\uacf5\uc801\uc778 AI \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc5c5 \ub0b4 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4\uc640 \ub370\uc774\ud130 \ubb38\ud654\uac00 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uc790\ub9ac\ub97c \uc7a1\uc544\uc57c \ud558\uba70, \uc774\ub97c \uc704\ud574\uc11c\ub294 \uae30\uc5c5 \ub0b4 \ub370\uc774\ud130 \uad00\ub9ac \uccb4\uacc4\uc640 \ub370\uc774\ud130 \ubb38\ud654\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\ub294 AI\uc758 \ud575\uc2ec \uc790\uc6d0\uc774\uae30 \ub54c\ubb38\uc5d0, \uc815\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\ub294 \uac83\uc740 \ud6a8\uacfc\uc801\uc778 AI \uae30\uc220 \ud65c\uc6a9\uc744 \uc704\ud55c \uc804\uc81c \uc870\uac74\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uae30\uc5c5 \ub0b4 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \ub370\uc774\ud130 \ud488\uc9c8\uacfc \ubcf4\uc548\uc744 \uac15\ud654\ud558\ub294 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ub370\uc774\ud130 \ubb38\ud654\ub294 \uc784\uc9c1\uc6d0\ub4e4\uc774 \ub370\uc774\ud130\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubb38\ud654\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc784\uc9c1\uc6d0\ub4e4\uc5d0\uac8c \ub370\uc774\ud130 \uad50\uc721\uc744 \uc81c\uacf5\ud558\uace0, \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub300\ud55c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294 \ub4f1\uc758 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>AI \ud601\uba85\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\ub098\uac08 \uc218 \uc788\uae30 \uc704\ud574\uc11c\ub294 AI CRM \uae30\ubc18\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc751\ub2f5\uc790\uc758 \ub300\ubd80\ubd84\uc774 \uc55e\ub2e4\ud22c\uc5b4 \uacbd\uc601\uc9c4\uc758 \uc801\uadf9\uc801\uc778 \ud22c\uc790 \ubc0f \uc9c0\uc6d0\uc774 \ud544\uc694\ud558\ub2e4\uace0 \uc778\uc2dd\ud588\ub2e4\ub294 \uc810\uc740 \ub9ce\uc740 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubb34\uc5c7\ubcf4\ub2e4 \ud56d\uc0c1 \uae30\uc5c5\uc758 \ucc98\uc74c\uacfc \ub9c8\uc9c0\ub9c9\uc5d0\ub294 \uace0\uac1d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uacfc \uace0\uac1d\uc758 \uc131\uacf5\uc744 \uc774\ub044\ub294 AI \uae30\ubc18 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc704\ud574\uc11c \ubaa8\ub4e0 \ub370\uc774\ud130 \uc804\ub7b5\uacfc \ub370\uc774\ud130 \ubb38\ud654\ub3c4 \ub0b4\ubd80\uace0\uac1d\uc778 \uc784\uc9c1\uc6d0\uacfc \uc678\ubd80\uace0\uac1d\uc778 \uc18c\ube44\uc790 \ubaa8\ub450\uc758 \uacbd\ud5d8\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub04c \uc218 \uc788\ub294 \ubc29\ud5a5\uc73c\ub85c \uac00\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uae30\uc5c5\uc740 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ubc14\ud0d5\uc73c\ub85c \uae30\uc5c5\uc774 \ub098\uc544\uac00\uace0 \uc788\ub294 \ubc29\ud5a5\uc744 \uc810\uac80\ud558\uace0 \uc5b4\ub5bb\uac8c \uc131\uacf5\uc801\uc778 \uace0\uac1d\uacbd\ud5d8\uc744 \uacac\uc778\ud560 \uc218 \uc788\uc744\uc9c0 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud574\uc57c 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