{"id":403,"date":"2024-04-03T20:23:00","date_gmt":"2025-11-12T20:23:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=403"},"modified":"2026-02-11T13:54:44","modified_gmt":"2026-02-11T04:54:44","slug":"what-is-lead-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-lead-management\/","title":{"rendered":"\ub9ac\ub4dc \uad00\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \ud301, \uc804\ub7b5 \ubc0f \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"<h2 id=\"40-6\">\ub9e5\ud0a8\uc9c0\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc0ac\ub78c\ub4e4\uc774 \uc774\ud574 \ubc1b\uace0 \uc788\ub2e4\uace0 \ub290\ub084 \ub54c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \ud655\ub960\uc774 40% \uc99d\uac00\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c \ub9ac\ub4dc \uad00\ub9ac\uc758 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud0d0\uc0c9\ud558\uace0 \ub9ac\ub4dc \uad00\ub9ac \ub3c4\uad6c \ubc0f \uae30\uc220 6\uac00\uc9c0\ub97c \ud655\uc778\ud558\uc5ec \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \uc885\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e0\ub8b0\ubc1b\ub294 \ub9ac\ub4dc \uad00\ub9ac \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc5b4 \uace0\uac1d\uacfc\uc758 \uac70\ub798 \uc131\uc0ac\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac70\ub798 \uacfc\uc815\uc5d0\uc11c\uc758 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4 \ub0ad\ube44\ub97c \uc904\uc77c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p>\ub124\ud2b8\uc6cc\ud0b9 \uc774\ubca4\ud2b8, \ud30c\ud2f0, \ucee8\ud37c\ub7f0\uc2a4, \uc2a4\ud53c\ub4dc \ub370\uc774\ud2b8\uc758 \uacf5\ud1b5\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \ube44\uc2b7\ud55c \uc0dd\uac01\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uc774 \ubaa8\uc5ec \uad00\uacc4\ub97c \ub9fa\ub294\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub300\ud654\ub97c \ub098\ub20c \ub54c\ub9c8\ub2e4 \ud765\ubbf8\ub86d\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294\ub2e4\uba74 \uadf8 \ub9cc\ub0a8\uc740 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub85c \ubc1c\uc804\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc744 \ub9cc\ub098\ub294 \uac83\uc774 \ubaa9\ud45c\uac00 \uc544\ub2c8\ub77c \uacf5\uac10\ub300\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud310\ub9e4\uc790 \ub610\ud55c \uc801\ud569\ud55c \ub9e4\uce6d \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.convolo.ai\/blog\/harvard-business-review-best-practices-for-lead-management\" target=\"_blank\" rel=\"noopener\">\ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/a>\uc5d0 \ub530\ub974\uba74 \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uccab 5\ubd84\uc774 \ub450 \ubc88\uc9f8 \ubbf8\ud305\uc744 \uc131\uc0ac\uc2dc\ud0a4\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uccab \uc778\uc0c1\uc740 \ub9ac\ub4dc \ud655\ubcf4\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac\ub294 \uccab\uc778\uc0c1\ub9cc\uc774 \uc804\ubd80\ub294 \uc544\ub2d9\ub2c8\ub2e4. \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\ub294 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \uace0\uac1d\uacfc \uc18c\ud1b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ud559\uc2b5 \ub0b4\uc6a9<\/h3>\n<ul>\n<li><a href=\"#h-what-is-lead-management\">\ub9ac\ub4dc \uad00\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#h-why-is-lead-management-important\">\ub9ac\ub4dc \uad00\ub9ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#h-stages-of-lead-management\">\ub9ac\ub4dc \uad00\ub9ac\uc758 \ub2e8\uacc4<\/a><\/li>\n<li><a href=\"#h-9-best-practices-for-lead-management\">\ub9ac\ub4dc \uad00\ub9ac\ub97c \uc704\ud55c 9\uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li>\n<li><a href=\"#h-6-lead-management-tools-and-technologies\">6\uac00\uc9c0 \ub9ac\ub4dc \uad00\ub9ac \ub3c4\uad6c \ubc0f \uae30\uc220<\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>\ub9ac\ub4dc \uad00\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub294 \uc7a0\uc7ac \uace0\uac1d, \uc989 \ub9ac\ub4dc\ub97c \ud68c\uc0ac\uc640\uc758 \uccab \uc0c1\ud638\uc791\uc6a9\ubd80\ud130 \uad6c\ub9e4 \uc2dc\uc810\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac\ub294 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uba70, \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5b4 \uace0\uac1d \ub9cc\uc871\uc744 \ubcf4\uc7a5\ud558\uba74\uc11c \uc2e0\uc18d\ud558\uac8c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2>\ub9ac\ub4dc \uad00\ub9ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub97c \uc798\ud55c\ub2e4\ub294 \uac83\uc740 \uac01 \uc7a0\uc7ac \uace0\uac1d\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \uace0\uc720\ud55c \ubb38\uc81c\uc640 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\ub294 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc2e0\ub8b0\uac00 \ud615\uc131\ub418\uc5b4 \uac70\ub798 \uc131\uc0ac\uac00 \ub354 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener\">\ub9e5\ud0a8\uc9c0\uc758 \uc5f0\uad6c<\/a>\uc5d0 \ub530\ub974\uba74 \uc0ac\ub78c\ub4e4\uc774 \uc774\ud574 \ubc1b\uace0 \uc788\ub2e4\uace0 \ub290\ub084 \ub54c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \ud655\ub960\uc774 40% \uc99d\uac00\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610 \ub2e4\ub978 \ud070 \ub9ac\ub4dc \uad00\ub9ac\uc758 \uc774\uc810\uc740 \uc601\uc5c5 \uc8fc\uae30 \uc18d\ub3c4\uc785\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ub9ac\ub4dc\ub97c \uc5f0\uacb0\ud558\uace0 \uc721\uc131\ud558\uba74 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud1b5\ud574 \ube60\ub974\uac8c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4 \ub0ad\ube44\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub97c \uc18c\ud640\ud788 \ud558\uba74 \uadc0\uc0ac\uc758 \uc81c\ud488\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace7 \ud310\ub9e4 \uae30\ud68c\ub97c \ub193\uce58\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub610\ud55c \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \ub9ac\ub4dc\uc5d0 \ub108\ubb34 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud558\uac8c \ub418\uc5b4 \ube44\ud6a8\uc728\uc801\uc774\uace0 \uc2e4\ub9dd\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0a0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/sales-targets\/\" target=\"_blank\" rel=\"noopener\">\ub354 \ub098\uc05c \uac83\uc740 \ud560\ub2f9\ub7c9\uacfc \ud310\ub9e4 \ubaa9\ud45c\ub97c<\/a> \ub193\uce60 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2>\ub9ac\ub4dc \uad00\ub9ac\uc758 \ub2e8\uacc4<\/h2>\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub294 \ub9ac\ub4dc \ud655\ubcf4\ubd80\ud130 \ub9ac\ub4dc\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc77c\ub828\uc758 \ub2e8\uacc4\ub97c \uac70\uce58\uba70 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc870\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uac01 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc601\uc5c5\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc548\ub0b4\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ub9ac\ub4dc \ucea1\ucc98: <\/b>\uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc6e8\ube44\ub098 \ubc0f \uae30\ud0c0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc774 \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ub9ac\ub4dc \uac80\uc99d:<\/b> \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub9ac\ub4dc\ub97c \ud3c9\uac00\ud558\uc5ec \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ud310\ub2e8\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub9ac\ub4dc\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ud30c\uc545\ud558\uace0 \uc774\uc0c1\uc801\uc778 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-discovery-call\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \ud504\ub85c\ud544\uacfc \uc77c\uce58\uc2dc\ud0a4\uae30 \uc704\ud55c \ub514\uc2a4\ucee4\ubc84\ub9ac \ucf5c<\/a>\uc744 \uc2e4\uc2dc\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ub9ac\ub4dc \ubc30\ud3ec: <\/b>\ub9ac\ub4dc\uc758 \uc790\uaca9\uc774 \ud655\uc778\ub418\uba74 \ub9ac\ub4dc\uc758 \uc720\ud615, \uc5c5\uc885 \ub610\ub294 \uc81c\ud488 \uad00\uc2ec\ub3c4\uc640 \uac19\uc740 \uc694\uc18c\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \uc601\uc5c5\ud300\uc5d0 \ub9ac\ub4dc\ub97c \ubc30\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc801\uc808\ud55c \ud300\uc774 \uac01 \ub9ac\ub4dc\ub97c \ub9e1\uc544 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ub9ac\ub4dc \uc721\uc131: <\/b>\ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc774 \ubc14\ub85c \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-lead-nurturing\/\" target=\"_blank\" rel=\"noopener\">\ub9ac\ub4dc \uc721\uc131\uc5d0\ub294<\/a> \uc815\uae30\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \ub9ac\ub4dc\uc640\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uace0, \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uba70, \uad6c\ub9e4 \uc900\ube44\uac00 \ub420 \ub54c\uae4c\uc9c0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\ub9ac\ub4dc \ucd94\uc801: <\/b>\ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \ub3c4\uad6c<\/a>\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ub4dc \ud65c\ub3d9\uacfc \ud68c\uc0ac\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 <a href=\"https:\/\/www.salesforce.com\/blog\/building-a-sales-forecast-guide\/\" target=\"_blank\" rel=\"noopener\">\uc77c\ubc18\uc801\uc778 \ub9ac\ub4dc \ud589\ub3d9, \uad00\uc2ec\uc0ac \ubc0f \uc694\uad6c \uc0ac\ud56d\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ud64d\ubcf4<\/a>\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"9\">\ub9ac\ub4dc \uad00\ub9ac\ub97c \uc704\ud55c 9\uac00\uc9c0 \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n<p>\ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac\ub294 \ud6a8\uc728\uc131\uacfc \uac1c\uc778\uac04\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud55c \uad00\uacc4 \uc720\uc9c0\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\">\uc790\ub3d9\ud654\uc640 \uc77c\ub300\uc77c \ud130\uce58\ud3ec\uc778\ud2b8\ub97c \uc801\uc808\ud788 \uc870\ud569\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc744 \ucd08\uae30 \uc601\uc5c5\ubd80\ud130 \uc131\uacf5\uc801\uc778 \uac70\ub798 \uc131\uc0ac\uae4c\uc9c0 \uc6d0\ud65c\ud558\uac8c \uc774\ub044\ub294 \uac83<\/a>\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 9\uac00\uc9c0 \uc2e4\uc6a9\uc801\uc778 \ud301\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li><b>\uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\ubc1c\ud558\uc138\uc694:<\/b> \ud604\uc7ac <a href=\"https:\/\/www.salesforce.com\/blog\/sales-cycle\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \uc8fc\uae30<\/a>\ub97c \ucca0\uc800\ud558\uac8c \uc774\ud574\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uadf8\ub9ac\uace0 \ucd5c\ucd08 \uc601\uc5c5\ubd80\ud130 \uac70\ub798 \uc131\uc0ac\uae4c\uc9c0 \uac01 \ub2e8\uacc4\ub97c \uc138\ubd84\ud654\ud558\uc138\uc694. \ub9ac\ub4dc\ub97c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc9c4\ud589\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc8fc\uc694 \uc870\uce58, \uacb0\uc815 \ud3ec\uc778\ud2b8, \uae30\uc900\uc744 \ud30c\uc545\ud558\uc138\uc694. <a href=\"https:\/\/www.salesforce.com\/blog\/sales-process\/\" target=\"_blank\" rel=\"noopener\">\uc774 \ud504\ub85c\uc138\uc2a4\ub294 \uc131\uacfc \ub370\uc774\ud130<\/a>\uc640 \ud300 \ud53c\ub4dc\ubc31\uc744 \ubc14\ud0d5\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uac1c\uc120\ud558\uc5ec \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><b>\ub9ac\ub4dc\ub97c \uc870\uae30\uc5d0 \uc0ac\uc804 \uac80\uc99d\ud558\uc138\uc694:<\/b> \uc7a0\uc7ac \uace0\uac1d\uc774 \uc801\ud569\ud55c\uc9c0 \uc2e0\uc18d\ud558\uac8c \ud30c\uc545\ud558\uba74 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc\ub97c \uac80\uc99d\ud558\ub294 \uae30\uc900\uc744 \uac1c\ubc1c\ud558\uc5ec \uc0c1\ud638 \uc791\uc6a9 \ucd08\uae30\uc5d0 \uc801\uc6a9\ud558\uc138\uc694. \uc5ec\uae30\uc5d0\ub294 \uc81c\ud488\uc5d0 \ub300\ud55c \ud544\uc694\uc131, \uc608\uc0b0, \uc758\uc0ac \uacb0\uc815 \uad8c\ud55c \ub4f1\uc744 \ud3c9\uac00\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d, \ub9ac\ub4dc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uac80\uc99d\ud558\uba74 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc640 \uc601\uc5c5 \uc8fc\uae30\ub97c \uc870\uc815\ud558\uc138\uc694: <\/b>\uc77c\ubc18\uc801\uc778 \uc601\uc5c5 \uc8fc\uae30\uc5d0 \ub9de\uac8c \ub9ac\ub4dc \uad00\ub9ac\ub97c \uc870\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc601\uc5c5 \uc8fc\uae30\uac00 \uae34 \uacbd\uc6b0\uc5d0\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc8fc\uae30\uac00 \uc9e7\uc73c\uba74 \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc774\uace0 \ud589\ub3d9 \uc9c0\ud5a5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uacfc \ub9e4\uce6d\ub418\uace0 \ub09c \ud6c4, \ubc14\ub85c \ucd08\uae30\uc5d0 \uac00\uc7a5 \ud070 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5\ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc601\uc5c5 \uc8fc\uae30\uc758 \ucc28\uc774\ub97c \uc774\ud574\ud558\uace0 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub9ac\ub4dc \uad00\ub9ac \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uc138\uc694.<\/li>\n<li><b>\ub2e8\uacc4\ubcc4\ub85c \uc804\ub7b5\uc744 \ub9de\ucda4\ud654 \ud558\uc138\uc694: <\/b>\ub9ac\ub4dc \uad00\ub9ac\uc5d0\ub294 \ud56d\uc0c1 \ud55c\uacb0\uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc774 \ud1b5\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc744 \uc778\uc2dd\ud558\uc138\uc694. \ucd08\uae30 \ub2e8\uacc4\uc758 \ub9ac\ub4dc\uc5d0\uac8c\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ub9ac\ub4dc\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ub4dc\uac00 \uc131\uc219\ud574\uc9c0\uba74 \ud2b9\uc815 \uc774\uc758 \uc81c\uae30\ub97c \ud574\uacb0\ud558\uace0 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba70 \uac00\uce58 \uc81c\uc548\uc744 \uac15\ud654\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc804\ub7b5\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uae68\ub057\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc138\uc694:<\/b> \uc591\uc9c8\uc758 \ub370\uc774\ud130\ub294 \ub9ac\ub4dc\uac00 \ubb34\uc5c7\uc744 \uc6d0\ud558\uace0 \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ud6a8\uacfc\uc801\uc778 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc \ub9ac\ub4dc\ub85c\ubd80\ud130 \uc9c1\uc811 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uc138\uc694. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \ub354 \uc815\ud655\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc744 \uc900\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uc811 \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uacfc \uad00\ub828\uc131\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac10\uc0ac\ud558\uace0, \uc624\ub798\ub418\uc5c8\uc744 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \ub300\uaddc\ubaa8 \ud0c0\uc0ac \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \uc758\uc874\ud558\ub824\ub294 \uc720\ud639\uc744 \ud53c\ud558\uc138\uc694.<\/li>\n<li><b>\uc0ac\uc804 \ud504\ub808\uc784 \uc0c1\ud638 \uc791\uc6a9: <\/b>\uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uae30 \uc804\uc5d0 \uc801\uc808\ud55c \uc5b4\uc870\ub97c \uc124\uc815\ud558\uc138\uc694. \uc774\ub294 \ube0c\ub79c\ub4dc\uc758 \ubaa9\uc18c\ub9ac\uc640 \uac00\uce58\ub97c \ubc18\uc601\ud558\ub294 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc774\ub098 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc774\ub7ec\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \ub370\ubaa8 \uacf5\uc720 \uc2dc\uae30, \uac00\ub2a5\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \uc885\ub958, \uc601\uc5c5 \ud1b5\ud654\uc5d0\uc11c \uac70\ub798 \uc131\uc0ac\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \ubc29\ubc95 \ub4f1 \uc7a0\uc7ac \uace0\uac1d\uc774 \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e0\ub8b0\uc640 \ud3b8\uc548\ud568\uc744 \uad6c\ucd95\ud558\uc5ec \ucd08\uae30 \ub300\ud654\ub97c \ub354\uc6b1 \uc0dd\uc0b0\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><b>\uc9c0\uc18d\uc801\uc73c\ub85c \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud558\ub418 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud558\uc138\uc694: <\/b>\uac15\ub825\ud55c <a href=\"https:\/\/salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \ucc38\uc5ec<\/a> \uc2dc\uc2a4\ud15c\uc740 \uc7a0\uc7ac\uc801 \uae30\ud68c\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc790\ub3d9 \ub9ac\ub9c8\uc778\ub354, \uc608\uc57d\ub41c \uc804\ud654 \ub610\ub294 \uc804\ub7b5\uc801\uc778 \uac04\uaca9\uc73c\ub85c \ubc1c\uc1a1\ub418\ub294 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uac15\uc555\uc801\uc774\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc7a0\uc7ac \uace0\uac1d\uc758 \uba38\ub9bf\uc18d\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><b>\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04\uc758 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\uc138\uc694:<\/b> \ub9ac\ub4dc \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc801\ud569\ud55c \ub9ac\ub4dc\ub97c \uc815\uc758\ud558\uace0 \ub450 \ud300\uc774 \uc11c\ub85c\uc758 <a href=\"https:\/\/www.salesforce.com\/blog\/sales\/\" target=\"_blank\" rel=\"noopener\">\uc774\ud574\ub3c4\ub97c \uacf5\uc720<\/a>\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c <a href=\"\/kr\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\uacfc \ud1b5\ud569\ud558\uba74 \uace0\uac1d \uc5ec\uc815\uc744 \ubcf4\ub2e4 \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4 \ub9ac\ub4dc \ucc98\ub9ac \ubc0f \uc804\ud658\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><b>\uc77c\ubc18\uc801\uc778 \ud568\uc815\uc744 \ud53c\ud558\uc138\uc694: <\/b>\ud6c4\uc18d \uc870\uce58\ub97c \uc870\uae30\uc5d0 \uc911\ub2e8\ud558\uac70\ub098 \ubd80\uc801\uc808\ud558\uac8c \uc11c\ub458\ub7ec \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\uc9c0 \uc54a\ub3c4\ub85d \uc8fc\uc758\ud558\uc138\uc694. \ub9ac\ub4dc\uac00 \uc801\ud569\ud558\uc9c0 \uc54a\ub2e4\uba74 \uc8fc\uc800\ud558\uc9c0 \ub9d0\uace0 \ub2e4\ub978 \uacf3\uc73c\ub85c \uc548\ub0b4\ud558\uc138\uc694. \uc774\ub294 \uacb0\uad6d \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \ubb34\uacb0\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc2dc\uac04\uacfc \uc5ec\ub7ec\ubd84\uc758 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud568\uc815\uc744 \uc801\uc808\ud788 \uad00\ub9ac\ud558\uba74 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2 id=\"6\">6\uac00\uc9c0 \ub9ac\ub4dc \uad00\ub9ac \ub3c4\uad6c \ubc0f \uae30\uc220<\/h2>\n<p>\ub9ac\ub4dc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub824\uba74 \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\ub2e4 \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ub2e8\uc21c\ud788 \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ub9ac\ub4dc \uad00\ub9ac\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uac04\uc18c\ud654\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc740 \uc218\uc791\uc5c5\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \uc54a\uace0 \uad00\uacc4 \uad6c\ucd95\uacfc \uac70\ub798 \uc131\uc0ac\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\"><b>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/b><\/a><b>:<\/b> \uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ubaa8\ub4e0 \uace0\uac1d \uc815\ubcf4\uc758 \uc911\uc559 \ud5c8\ube0c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\uba54\uc77c, \uc804\ud654, \ucc44\ud305 \ub4f1 \ub2e4\uc591\ud55c \uc7a0\uc7ac \uace0\uac1d \ucc38\uc5ec \ucc44\ub110\uc758 \ub370\uc774\ud130\ub97c \uc790\ub3d9\uc73c\ub85c \ud1b5\ud569\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc911\uc559 \uc9d1\uc911\ud654\ub97c \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uacfc \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uac01 \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-analytics\/\"><b>\uc2e4\uc2dc\uac04 \uc601\uc5c5 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ub3c4\uad6c<\/b><\/a><b>: <\/b>\ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud1b5\ud574 \ub9ac\ub4dc\uac00 \uc0dd\uc131\ub418\ub294 \ubc29\uc2dd\uacfc \uc5b8\uc81c \uc5b4\ub5bb\uac8c \uc774\ub3d9\ud558\ub294\uc9c0 \ucd94\uc801\ud558\uc138\uc694. \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uc77c\ubc18\uc801\uc778 \uc9c0\ud45c\ub85c\ub294 \ub9ac\ub4dc\ub2f9 \ube44\uc6a9, \ucc38\uc5ec\uc728, \uc131\uacf5\ub960 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud1b5\ud574 \uc2e0\uc18d\ud558\uac8c \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-sales-funnel\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988 \ud37c\ub110<\/a>\uc744 \ud1b5\ud574 \uace0\uac1d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774\ub3d9\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uace0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \uc804\ub7b5\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-enablement\/\" target=\"_blank\" rel=\"noopener\"><b>\uc601\uc5c5 \uc9c0\uc6d0 \ub3c4\uad6c<\/b><\/a><b>: <\/b>\uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \uc601\uc5c5\ud300\uc774 \uc138\uc77c\uc988 \ud37c\ub110\uc758 \uc5ec\ub7ec \ub2e8\uacc4\uc5d0\uc11c \uc7a0\uc7ac\uace0\uac1d\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub9ac\uc18c\uc2a4, \uc9c0\uc2dd, \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uace0\uac1d \uad50\uc721, \ucf54\uce6d \ubaa8\ub4c8, \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uace0\uac1d\uc758 \ubb38\uc758\ub97c \ud574\uacb0\ud558\uace0 \uc601\uc5c5 \uacfc\uc815\uc758 \uc7a5\uc560\ubb3c\uc744 \uadf9\ubcf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-engagement-platform\/\" target=\"_blank\" rel=\"noopener\"><b>\uc601\uc5c5 \ucc38\uc5ec \ub3c4\uad6c<\/b><\/a><b>: <\/b>\uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc774 \ub3c4\uad6c\ub294 \ucc44\ud305, \uc18c\uc15c, \uc804\ud654, \uc774\uba54\uc77c \ub4f1 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd94\uc801\ud558\uc5ec \uac01 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0, \uac70\ub798 \uae30\ub85d \uc5c5\ub370\uc774\ud2b8 \ubc0f \uc774\uba54\uc77c \uc0ac\uc6a9\uc790 \uc9c0\uc815\uacfc \uac19\uc740 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uae30 \uc704\ud574 AI\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/form\/conf\/sales\/salesblazer-demos\/?chapter=32352395&amp;leadcreated=true&amp;redirect=true&amp;sfuuid=1096c5f2-5e84-48fc-aaae-caf99e0334b5&amp;chapter=&amp;d=7013y000000aCXIAA2&amp;player=&amp;nc=7013y000002m7AMAAY&amp;videoId=&amp;playlistId=\" target=\"_blank\" rel=\"noopener\"><b>\ub9ac\ub4dc \uc721\uc131 \ub3c4\uad6c<\/b><\/a><b>: <\/b>\uc544\uc9c1 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc740 \ub9ac\ub4dc\uc5d0\uac8c\ub294 \uc774\ub7ec\ud55c \ub3c4\uad6c\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ucf58\ud150\uce20 \ubc30\ud3ec, \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ucea0\ud398\uc778 \ubc0f \uae30\ud0c0 \ub9ac\uc18c\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \ub9ac\ub4dc\ub97c \ud30c\uc774\ud504\ub77c\uc778\uc744 \ud1b5\ud574 \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uad81\uae08\ud55c \uc810\uc740 \uc5b8\uc81c\ub4e0 \ubb38\uc758\uc8fc\uc138\uc694. \uc804\ubb38\uac00\uac00 \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"\/kr\/form\/contact\/contactme\/\" target=\"_blank\" rel=\"noopener\">\ubb38\uc758\ud558\uae30<\/a><\/p>\n<h2>\uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95<\/h2>\n<p>\ub124\ud2b8\uc6cc\ud0b9 \uc774\ubca4\ud2b8\ub098 \uc2a4\ud53c\ub4dc \ub370\uc774\ud2b8\uc5d0\uc11c \uc801\uc808\ud55c \uc778\uc5f0\uc744 \ucc3e\ub294 \uac83\ucc98\ub7fc, \ub9ac\ub4dc \uad00\ub9ac\ub294 \uc88b\uc740 \uccab\uc778\uc0c1\uc744 \ub9cc\ub4dc\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uace0, \uac00\uce58\ub97c \uc804\ub2ec\ud558\uace0, \ub2c8\uc988\ub97c \ud574\uacb0\ud558\uba74\uc11c \uac1c\uc778\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucd08\uae30 \uad00\uc2ec\uc744 \uac70\ub798 \uc131\uc0ac\ub85c \uc804\ud658\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9e5\ud0a8\uc9c0\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc0ac\ub78c\ub4e4\uc774 \uc774\ud574 \ubc1b\uace0 \uc788\ub2e4\uace0 \ub290\ub084 \ub54c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \ud655\ub960\uc774 40% \uc99d\uac00\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c \ub9ac\ub4dc \uad00\ub9ac\uc758 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud0d0\uc0c9\ud558\uace0 \ub9ac\ub4dc \uad00\ub9ac \ub3c4\uad6c \ubc0f \uae30\uc220 6\uac00\uc9c0\ub97c \ud655\uc778\ud558\uc5ec \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \uc885\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec&hellip;<\/p>\n","protected":false},"author":805,"featured_media":402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[149,87,166,168],"coauthors":[8],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-lead-generation","blog-sales","blog-sales-management","blog-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ub9ac\ub4dc \uad00\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \ud301, \uc804\ub7b5 \ubc0f \ubaa8\ubc94 \uc0ac\ub840- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" 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\ubc0f \ubaa8\ubc94 \uc0ac\ub840\" \/>\n<meta property=\"og:description\" content=\"\ub9ac\ub4dc \uad00\ub9ac(Lead Management)\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uc721\uc131(Nurturing), \uadf8\ub9ac\uace0 \uc601\uc5c5 \uc778\uacc4\uae4c\uc9c0. \ub9ac\ub4dc \uad00\ub9ac\uac00 \uae30\uc5c5\uc758 \ub9e4\ucd9c \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\ub294 \ud575\uc2ec \ud504\ub85c\uc138\uc2a4\uc640 \ub2e8\uacc4\ubcc4 \uc804\ub7b5\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4 \uac00\uc774\ub4dc\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-lead-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T04:54:44+00:00\" \/>\n<meta property=\"og:image\" 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