{"id":422,"date":"2024-02-23T20:23:00","date_gmt":"2025-11-12T20:23:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=422"},"modified":"2025-11-27T08:32:47","modified_gmt":"2025-11-26T23:32:47","slug":"retail-predictions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95"},"content":{"rendered":"<h2 id=\"ai-93-2024-ai\">\ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uc740 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc62c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud55c AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ub2e8\uc21c\ud654\ud558\ub294 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \uac00\uc18d\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub9ac\ud14c\uc77c \uc5c5\uccb4 \uc758\uc0ac \uacb0\uc815\uc790\uc758 93%\uac00 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac1c\uc778\ud654\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc544, 2024\ub144 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 AI\ub97c \ud65c\uc6a9\ud574 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc911\uc810\uc73c\ub85c \ud48d\ubd80\ud55c \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc81c\uc548 \ubc0f \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uc2dc\ud558\uc5ec \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/holiday-shopping-season-results\/\" target=\"_blank\" rel=\"noopener\">2023\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \uc2dc\uc98c<\/a>\uc758 \uacb0\uacfc\uac00 \ub098\uc624\uc790 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \uc548\ub3c4\uc758 \ud55c\uc228\uc744 \ub0b4\uc26c\uc5c8\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uacfc \uc804 \uc138\uacc4 \uc628\ub77c\uc778 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc774 \ubd80\ubd84\uc801\uc778 \uc218\uc694 \uc99d\uac00\ub85c \uc778\ud574 \uac01\uac01 1%\uc640 3% \uc99d\uac00\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uacfc\uac00 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694?<\/p>\n<p>\uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub514\ud50c\ub808\uc774\uc158 \ubc1c\uc0dd \uac00\ub2a5\uc131\uc774 \uc788\uc5b4 \uc778\ud50c\ub808\uc774\uc158\uc774 \uc548\uc815\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc18c\ube44\uc2ec\ub9ac\ub294 \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub429\ub2c8\ub2e4. \uc774\ub97c \uace0\ub824\ud558\uc5ec \ub9ac\ud14c\uc77c \uc5c5\uccb4 \uc784\uc6d0\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc6d0 \uad6c\ucd95, \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uc720\uc9c0, \uc218\uc775\uc131 \uac1c\uc120\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c \uc131\uc7a5\uc744 \uace0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc804\ub9dd\uc740 \uc5ec\ub7ec\ubd84\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uc1fc\ud551 \uacfc\uc815\uc5d0\uc11c \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \ubd88\ud3b8\ud55c \uc694\uc18c\ub97c \uc81c\uac70\ud558\uace0 \uc0c1\ud488\uc744 \uac1c\uc778\ud654\ud558\uc5ec \uc218\uc775\uacfc \uace0\uac1d \uad00\uacc4\ub97c \ubaa8\ub450 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n<h3 id=\"1-ai\"> <span> \uc608\uce21 1: \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 AI\ub97c \ud65c\uc6a9\ud55c \uc11c\ube44\uc2a4\ub97c \uc911\uc694\uc2dc\ud560 \uac83\uc785\ub2c8\ub2e4. <\/span> <\/h3>\n<p>\uc791\ub144\uc5d0\ub294 \uc0dd\uc0b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \uc5b8\uae09\uc774 \uac00\ub4dd\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 AI\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc5d0 \uc9d1\uc911\ud560 \uac83\uc785\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud558\ub824\ub294 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/service-cloud\/overview\" target=\"_blank\">\uace0\uac1d \uc11c\ube44\uc2a4 \uac1c\uc120<\/a>\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uace0\uac1d\uc774 \uc18c\ub9e4 \uacbd\ud5d8 \uc911\uc5d0 <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\">\ucd5c\uc545\uc73c\ub85c \ud3c9\uac00<\/a>\ud558\ub294 \ubd80\ubd84\uc774 \uc11c\ube44\uc2a4\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc758 32%\ub294 \uc0c1\ub2f4\uc6d0\uc774 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub0bc \ub9de\ucda4\ud615 \uc751\ub2f5\uc744 \uc0dd\uc131\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc8fc\uc694\ud55c AI \ud65c\uc6a9 \uc0ac\ub840\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uc11c\ube44\uc2a4 \uc0ac\ub840 \uc694\uc57d(25%)\uc744 \uc0dd\uc131\ud558\uace0 \uc140\ud504 \uc11c\ube44\uc2a4 \ucc57\ubd07(23%)\uc744 \uac15\ud654\ud55c\ub2e4\uace0 \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \ubb38\uc758\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ud574\uacb0\ud558\uace0 \uace0\uac1d \ubb38\uc758 \ucf00\uc774\uc2a4\uc758 \ucd1d\ub7c9\uc744 \uc904\uc774\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub294 \ubaa8\ub4e0 \uc11c\ube44\uc2a4 \ucc44\ub110\uc5d0\uc11c \uc5f0\uacb0\ub418\uace0 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\uba74\uc11c <a href=\"https:\/\/www.salesforce.com\/products\/digital-customer-engagement-platform\/\" target=\"_blank\">\uacf5\uac10\uc801\uc778 \ucc38\uc5ec\uc640 \uc2e0\uc18d\ud55c \ud574\uacb0 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n<p><b>\uc9c0\uae08 \ud560 \uc218 \uc788\ub294 \uc77c<\/b>: \ub370\uc774\ud130\ub97c \ud1b5\ud569 \ubc0f \uc815\ub9ac\ud558\uc138\uc694. \uadf8\ub9ac\uace0 \uc0dd\uc131\ud615 AI\uc6a9 \ucc44\ub110\uc744 \uc900\ube44\ud560 \ub54c \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uc0c1\ub2f4\uc6d0\uc744 \ud22c\uc785\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1 \ubc0f \ud1b5\ud569\ud558\uace0, \uad50\uc721 \ub370\uc774\ud130\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc73c\uba70 \uc0c1\ub2f4\uc6d0\uc774 <a name=\"_ipu9t7ki773w\" id=\"_ipu9t7ki773w\"><\/a>\uace4\uacbd\uc5d0 \ube60\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"2\"> <span> \uc608\uce21 2: \uba54\uc2dc\uc9d5 \uc571\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. <\/span> <\/h2>\n<p>\uba54\uc2dc\uc9d5 \uc571\uc740 \ud2b9\ud788 \uc80a\uc740 \uc138\ub300\uc640 \ube0c\ub77c\uc9c8, \uc778\ub3c4 \uac19\uc740 \uc2e0\ud765 \uc2dc\uc7a5\uc5d0\uc11c \uad6c\ub9e4 \uc5ec\uc815\uc758 <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\">\uc911\uc694\ud55c \ubd80\ubd84\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/a> \uc0ac\uc6a9\uc790\ub294 <a href=\"https:\/\/trengo.com\/blog\/whatsapp-business-statistics#:~:text=Over%20100%20billion%20WhatsApp%20messages,to%2025%20times%20a%20day\" target=\"_blank\">\ud558\ub8e8\uc5d0 23~25\ubc88 WhatsApp<\/a>\uc744 \uc5f4\uace0 Meta\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9e4\uc77c <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_earnings\/2023\/q3\/transcript\/META-Q3-2023-Earnings-Call-Transcript.pdf\" target=\"_blank\">\uc0ac\ub78c\uacfc \uae30\uc5c5 \uc0ac\uc774\uc5d0 6\uc5b5 \uac74<\/a> \uc774\uc0c1\uc758 \ub300\ud654\ub97c \ubcf4\uace0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uba54\uc2dc\uc9d5 \uc571\uc740 \uc18c\ube44\uc790\ub4e4\uc774 \uc11c\ub85c \uc5b4\uc6b8\ub9ac\ub294 \uacf3\uc774\uae30 \ub54c\ubb38\uc5d0 \uc9c1\uad00\uc801\uc778 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc571\uc5d0 \ub0b4\uc7a5\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uba54\uc2dc\uc9d5 \uc571\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc774 \ucc38\uc5ec\ud558\uae30\ub97c \uc6d0\ud558\ub294 \uc2dc\uac04\uacfc \uc7a5\uc18c\uc5d0\uc11c \uc2e4\uc2dc\uac04 \ub300\ud654 \ud615\ud0dc\uc758 \uac1c\uc778\ud654\ub418\uace0 \ud48d\ubd80\ud55c \uba40\ud2f0\ubbf8\ub514\uc5b4 \uc81c\uc548 \ubc0f \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354\ubd88\uc5b4 \uba54\uc2dc\uc9d5 \uc571\uc744 \ud1b5\ud574 \ub300\uaddc\ubaa8\ub85c \ub9c8\ucf00\ud305 \ud558\ub294 \uac83\uc774 \ud6e8\uc52c \uc800\ub834\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uba54\uc2dc\uc9d5 \uc571\uc5d0\uc11c \uc81c\ud488\uc744 \uac80\ud1a0\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub300\ud654\ud615 \uba54\uc2dc\uc9c0\uc640 \ud568\uaed8, \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488 \ube44\ub514\uc624\uc640 \uc774\ubbf8\uc9c0\ub97c \ud3ec\ud568\ud558\ub294 \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0 \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud558\ub294 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc744 \ubcfc \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc9c0\uae08 \ud560 \uc218 \uc788\ub294 \uc77c<\/b>: \uac01 \ucc44\ub110\uc774 \ub2e4\ub974\ub2e4\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694. \uc5ec\ub7ec\ubd84\uc740 \ubd84\uba85 \uba54\uc77c\ub9c1 \ud504\ub85c\uadf8\ub7a8\uc744 \uba54\uc2dc\uc9d5 \uc571\uc5d0 \ubcf5\uc0ac\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0 \uc2f6\uc744 \uac83\uc785\ub2c8\ub2e4. \uac01 \uc571\uc758 &#8216;\uac1c\uc131&#8217;\uc744 \uc774\ud574\ud558\uace0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc5f0\uad6c\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \ubaa8\ubc14\uc77c\uc758 \uc0c1\ud638\uc791\uc6a9\uc131\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ud504\ub85c\uadf8\ub7a8\uc744 \uc0ac\uc6a9\uc790\uac00 \uae30\ub300\ud558\ub294 \uacbd\ud5d8\uc758 \uc885\ub958\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\uc138\uc694.<\/p>\n<h2 id=\"3\"> <span> \uc608\uce21 3: \ub300\uaddc\ubaa8 \uac1c\uc778\ud654\ub294 \ub9c8\ucf00\ud305 \ub178\uc774\uc988\ub97c \uc904\uc5ec\uc90d\ub2c8\ub2e4. <\/span> <\/h2>\n<p>\uc124\ub4dd\ub825 \uc788\uace0 \uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uae30 \uc704\ud574 AI \uae30\ubc18 \uac1c\uc778\ud654 \uae30\ub2a5\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \ud604\uba85\ud55c \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0\uac8c\ub294 \uc62c\ud574\uac00 \ud68d\uae30\uc801\uc778 \ud574\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucd5c\uc801\ud654\ub41c \uc774\uba54\uc77c \uc804\uc1a1 \uc2dc\uac04, \uc608\uce21 \uc138\ubd84\ud654, \uace0\uac1d\uc774 \ud2b9\ubcc4\ud55c \uc81c\ud488\uc774\ub77c\uace0 \ub290\ub084\ub9cc\ud55c \uc81c\ud488 \ucd94\ucc9c\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\uba54\uc77c \ubc0f SMS \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud55c <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\">\ub9c8\ucf00\ud305 \ubc1c\uc1a1<\/a>\uc740 2020\ub144\ubcf4\ub2e4 68% \uc99d\uac00\ud558\uc600\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ub178\uc774\uc988\ub97c \uadf9\ubcf5\ud558\uae30\uac00 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc838 \uc774\ub7ec\ud55c \uae30\ub2a5\ub4e4\uc758 \uc911\uc694\uc131\uacfc \ud544\uc694\uc131\uc774 \ub354\uc6b1 \ub300\ub450\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ud589\ud788\ub3c4 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub9ac\ud14c\uc77c \uc5c5\uccb4 \uc758\uc0ac \uacb0\uc815\uc790\uc758 93%\uac00 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac1c\uc778\ud654\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc870\uc9c1\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \ucc38\uc5ec, \ud2b8\ub798\ud53d \ubc0f \ud310\ub9e4\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc218\ud589\ud560 \ub54c \uc131\uacf5\ub960\uc774 \ud558\ub77d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd \ub300\uc2e0 \ub300\ub7c9 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778(\uc608: \uc77c\uc77c \uc81c\uc548)\uacfc \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0(\uc608: \uc81c\ud488 \ucd94\ucc9c \ub610\ub294 \ucf58\ud150\uce20)\ub97c \ud63c\ud569\ud558\uc5ec \ud6a8\uacfc\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud574\ubcf4\uc138\uc694. AI\ub294 \uba54\uc2dc\uc9d5, \ubcfc\ub968, \uc804\uc1a1 \uc2dc\uac04\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uae30\ubc18 \ucd94\ucc9c\uc744 \uc81c\uc2dc\ud558\uace0 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud558\uc5ec \uc5ec\ub7ec\ubd84\uc758 \uc5c5\ubb34\ub97c \ub300\uaddc\ubaa8\ub85c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc9c0\uae08 \ud560 \uc218 \uc788\ub294 \uc77c<\/b>: \ud558\ub098\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc120\ud0dd\ud558\uc5ec AI \uac1c\uc778\ud654 \ubc0f \ud14c\uc2a4\ud2b8\ub97c \uc2dc\ud5d8\ud558\uace0, \uc774 \uc804\ub7b5\uacfc \uacb0\uacfc\uac00 \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc5b4\ub5bb\uac8c \ubd80\ud569\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694. \uc131\uacf5\uc744 \uc704\ud574 \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uae30\uc874 \uace0\uac1d \uc5ec\uc815\uc758 \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\ub294 \uae30\ub2a5\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n<h2 id=\"4\"> <span> \uc608\uce21 4: \uc571\uc774 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uad00\ubb38\uc774 \ub429\ub2c8\ub2e4. <\/span> <\/h2>\n<p>\uc62c\ud574 \ubaa8\ubc14\uc77c \uc571\uc774 \uac15\ud654\ub420 \uc608\uc815\uc774\ubbc0\ub85c \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \ud3ec\uc778\ud2b8 \uce74\ub4dc\ub098 \uc804\uc790 \uc5f4\uc1e0(key fob)\uc5d0 \uc791\ubcc4\uc744 \uace0\ud558\uc138\uc694. \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ubaa8\ubc14\uc77c \uc571\uc744 \uad6c\ucd95\ud558\uac70\ub098 \uae30\uc874 \uc571\uc744 \uac15\ud654\ud558\uc5ec \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uacfc \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \uc5f0\uacb0\ub418\uace0 \uac1c\uc778\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub458 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc571\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uae30\ub2a5\uc740 \ud504\ub85c\ubaa8\uc158 \ubc0f \ud560\uc778(45%), \uc571 \uc804\uc6a9 \uac70\ub798(40%), \ub85c\uc5f4\ud2f0 \uc0c1\ud658(37%)\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\">\ud478\uc2dc \uc54c\ub9bc<\/a>\uc785\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \uc791\uc5c5\uc740 \uc804\ud1b5\uc801\uc778 \ubaa8\ubc14\uc77c \ud639\uc740 \ub370\uc2a4\ud06c\ud0d1 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc218\ud589\ud558\uae30 \ud6e8\uc52c \ub354 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uc62c\ubc14\ub974\uac8c\ub9cc \ud560 \uc218 \uc788\ub2e4\uba74 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ubcf4\ub2e4 \uac1c\uc778\ud654 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc790\uc0ac \ub370\uc774\ud130\ub97c \ub354 \uc27d\uac8c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud558\uba74 \ubcc0\ud654\ud558\ub294 \uc694\uad6c\uc640 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uba70 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud574 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ud750\ub984\uc744 \ucc3d\ucd9c\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc9c0\uae08 \ud560 \uc218 \uc788\ub294 \uc77c<\/b>: \uc571\uc774 \ubaa8\ub4e0 \uc18c\ub9e4 \uc5c5\uc885\uc774\ub098 \uace0\uac1d \ubd80\ubb38\uc5d0 \uc801\ud569\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc571\uc744 \ub9c8\ucf00\ud305 \ud558\ub824\uba74 \uc571\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uce35\uc774 \ub204\uad6c\uc778\uc9c0, \uc774\ub4e4\uc774 \uc5b4\ub5a4 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\ub294\uc9c0 \uc870\uc0ac\ud558\uace0 \ud544\uc694\uc5d0 \ub530\ub77c \uc571\uc744 \uad6c\ucd95\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \uc0ac\uc6a9\uc790 \ud53c\ub4dc\ubc31 \uc218\uc6a9\uc744 \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc571 \uacbd\ud5d8\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uac1c\uc120\ud558\uc138\uc694.<\/p>\n<p> <span> . <\/span> <\/p>\n<h2 id=\"5\"> <span> \uc608\uce21 5: \ubab0\uc785\ud615 \uc1fc\ud551\uc774 \ud604\uc2e4\uc744 \uc0c8\ub86d\uac8c \uad6c\uc131\ud569\ub2c8\ub2e4. <\/span> <\/h2>\n<p>\ube0c\ub79c\ub4dc\ub4e4\uc774 \uc0dd\uc131\ud615 AI\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\ubc18\uc744 \ub9c8\ub828\ud558\ub294 \ub3d9\uc548\uc5d0\ub3c4 \ud14c\ud06c \ub9ac\ub354\ub4e4\uc740 \uc774\ubbf8 \ub2e4\uc74c \ub2e8\uacc4\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc0b4\ud3b4\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meta, Apple, Google, Open AI \ub4f1\uc740 \uadf8\ub9bc, \ucc28\ud2b8, \uc190 \uc81c\uc2a4\ucc98\ub97c \uc774\ud574\ud558\ub294 <a href=\"https:\/\/www.techtarget.com\/searchenterpriseai\/definition\/multimodal-AI\" target=\"_blank\">\ub2e4\uc911 \ubaa8\ub4dc AI<\/a>\ub97c \uc0ac\uc6a9\ud558\ub294 \uc6e8\uc5b4\ub7ec\ube14 \uc7a5\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uacf5\uac04 \ucef4\ud4e8\ud305 \uae30\uc220\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud558\uc5ec AI \uc640 \uac00\uc0c1 \ubc0f \uc99d\uac15 \ud604\uc2e4 \uae30\uc220\uc744 \uacb0\ud569\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uacf5\uac04 \ucef4\ud4e8\ud305\uc5d0\ub294 \uc6e8\uc5b4\ub7ec\ube14 \uc7a5\uce58\uac00 \ud544\uc694\ud558\uba70 \uc774\ub294 \ubb3c\ub9ac\uc801 \uc138\uacc4\uc640 \uac00\uc0c1 \uc138\uacc4\ub97c \ud63c\ud569\ud558\uc5ec \uc778\uac04\uacfc \uc778\uac04 \uadf8\ub9ac\uace0 \uae30\uacc4\uc640 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \ud1b5\uc2e0\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uacf5\uac04 \ucef4\ud4e8\ud305\uc774 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc5d0 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\uc744\uae4c\uc694? \uacf5\uac04 \ucef4\ud4e8\ud305\uc740 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uac00 \uace0\uac1d\uc758 \ube0c\ub79c\ub4dc \uc0ac\ub791\uc744 \ud0a4\uc6b0\uace0 \uad6c\ub9e4\uc790 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc801 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\ubb3c \ud06c\uae30\uc758 \uc0c1\ud488\uc774 \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\ub4e0 \ub098\ud0c0\ub098\uac8c \ud558\uace0 \uc2ec\uc9c0\uc5b4 \uc5ec\ub7ec\ubd84\uc758 \uacbd\ud5d8\uc744 \uc804 \uc138\uacc4\uc758 \ub204\uad70\uac00\uc640 \uacf5\uc720\ud560 \uc218 \uc788\uac8c \ud568\uc73c\ub85c\uc368 &#8220;\ubab0\uc785\ud615&#8221; \uc1fc\ud551\uc758 \uac1c\ub150\uc744 \ubcc0\ud654\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc9c0\uae08 \ud560 \uc218 \uc788\ub294 \uc77c<\/b>: \uacf5\uac04 \ucef4\ud4e8\ud305\uc740 \uba4b\uc788\uace0 \ud6cc\ub96d\ud55c \uae30\uc220\uc774\uae34 \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc758\ubbf8\uac00 \uc788\ub294 \uac83\uc740 \uc544\ub2d0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud328\uc158, \ubdf0\ud2f0, \ud648\ud37c\ub2c8\uc2f1 \ub4f1 \uc2dc\uac01\uc801 \uce74\ud14c\uace0\ub9ac\ub294 \ube0c\ub79c\ub4dc \ud65c\uc131\ud654\uac00 \uc544\ub2cc \uc774\uc0c1 \uacf5\uac04 \ucef4\ud4e8\ud305\uc744 \ud65c\uc6a9\ud560 \uc2dc \ub354 \ub192\uc740 ROI\ub97c \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uba3c\uc800, \uacf5\uac04 \ucef4\ud4e8\ud305\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488 \ub77c\uc778\uc5d0 <a href=\"https:\/\/obsessar.com\/whitepaper-immersive-investment-priorities\/\" target=\"_blank\">\ud22c\uc790\ud560 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \ud310\ub2e8\ud558\uc138\uc694<\/a>. \ud22c\uc790\ud560 \uac00\uce58\uac00 \uc788\ub2e4\uba74, \uc571 \ubc0f \uc7a5\uce58 \uae30\ub2a5\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \ubbff\uc744 \uc218 \uc5c6\ub294 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ud22c\uc790\ud560 \uc900\ube44\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \uaf2d \uc81c\ub300\ub85c \ud574\uc57c \ud569\ub2c8\ub2e4. \ud3b8\ubc95\uc744 \uc0ac\uc6a9\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<h2> <span> \uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c \uc2dc\uc7a5 \uc608\uce21\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uc758\ubbf8\ud558\ub294 \uac83. <\/span> <\/h2>\n<p>\uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc \uc608\uce21\uc740 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. AI\ub97c \ud6c8\ub828\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc744 \uc774\ud574\ud558\uae30 \uc704\ud55c \uae30\ucd08\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uba54\uc2dc\uc9d5, \ube0c\ub79c\ub4dc \uc571 \ub610\ub294 \uc218\uc775\uc744 \uc99d\ub300\uc2dc\ud0a4\uae30 \uc704\ud55c \uacf5\uac04 \ucef4\ud4e8\ud305\uacfc \uac19\uc740 \ub9c8\ucf00\ud305 \uc804\uc220 \ubc0f \ucc44\ub110\uc744 \ud1b5\ud574 \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc55e\uc73c\ub85c \ud55c \ud574\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \uc18c\ub9e4\uc5c5\uc790\ub294 \uba3c\uc800 \uc790\uc2e0\uc758 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ud3c9\uac00\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \uc815\ub9ac\ub418\uba74, AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ub2e8\uc21c\ud654\ud558\ub294 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \uac00\uc18d\ud654\ud560 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uc740 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc62c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc740 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud55c AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ub2e8\uc21c\ud654\ud558\ub294 \uc0ac\uc5c5 \uacc4\ud68d\uc744 \uac00\uc18d\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub9ac\ud14c\uc77c \uc5c5\uccb4 \uc758\uc0ac \uacb0\uc815\uc790\uc758 93%\uac00 \uace0\uac1d&hellip;<\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 &#039;\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd&#039;\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95\" \/>\n<meta property=\"og:description\" content=\"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 &#039;\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd&#039;\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:23:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T23:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95\",\"datePublished\":\"2025-11-12T20:23:13+00:00\",\"dateModified\":\"2025-11-26T23:32:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\"},\"wordCount\":28,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\",\"name\":\"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg\",\"datePublished\":\"2025-11-12T20:23:13+00:00\",\"dateModified\":\"2025-11-26T23:32:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 '\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd'\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 '\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd'\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/","og_locale":"en_US","og_type":"article","og_title":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95","og_description":"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 '\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd'\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:23:13+00:00","article_modified_time":"2025-11-26T23:32:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95","datePublished":"2025-11-12T20:23:13+00:00","dateModified":"2025-11-26T23:32:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/"},"wordCount":28,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/","name":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","datePublished":"2025-11-12T20:23:13+00:00","dateModified":"2025-11-26T23:32:47+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c\uc758 \ubbf8\ub798\ub294 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694? \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub3c4\ucd9c\ud55c \ucd5c\uc2e0 '\ub9ac\ud14c\uc77c \uc0b0\uc5c5 \uc804\ub9dd'\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ubd88\ud655\uc2e4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc744 \ub3cc\ud30c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud655\uc778\ud558\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"\uc138\uc77c\uc988\ud3ec\uc2a4 2024\ub144 \ub9ac\ud14c\uc77c \ud2b8\ub80c\ub4dc \uc608\uce21\uacfc \ud65c\uc6a9 \ubc29\ubc95"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":1537,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/422\/revisions\/1537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/421"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=422"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=422"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}