{"id":4268,"date":"2026-05-19T09:11:54","date_gmt":"2026-05-19T00:11:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4268"},"modified":"2026-05-19T10:29:40","modified_gmt":"2026-05-19T01:29:40","slug":"what-is-lead-2","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-lead-2\/","title":{"rendered":"\ub9ac\ub4dc \ub73b\uc774\ub780? \uc7a0\uc7ac \uace0\uac1d \uc815\uc758\ubd80\ud130 \ub9ac\ub4dc \uad00\ub9ac 3\ub2e8\uacc4\uae4c\uc9c0 \uc644\ubcbd \uac00\uc774\ub4dc"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9ac\ub4dc(Lead)\ub780 \uc790\uc0ac\u00b7\uc790\uc0ac \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc7a0\uc7ac \uace0\uac1d<\/strong>\uc73c\ub85c, \ubb38\uc758\u00b7\uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc\u00b7\uacac\uc801 \uc694\uccad \ub4f1\uc758 \ud589\ub3d9\uc744 \ud1b5\ud574 \uc2dd\ubcc4\ub418\uba70 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uccab \ub2e8\uacc4\uc5d0 \uc704\uce58\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub9ac\ub4dc\ub294 \ub2e8\uacc4\uc640 \ucd9c\ucc98\uc5d0 \ub530\ub77c MQL(\ub9c8\ucf00\ud305 \uac80\uc99d \ub9ac\ub4dc)\u00b7SQL(\uc601\uc5c5 \uac80\uc99d \ub9ac\ub4dc)\u00b7SAL(\uc601\uc5c5 \uc218\uc6a9 \ub9ac\ub4dc)\u00b7SGL(\uc601\uc5c5 \uc0dd\uc131 \ub9ac\ub4dc)\ub85c \ubd84\ub958\ub418\uba70, \uac01 \uc720\ud615\uc5d0 \ub9de\ub294 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li>\ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac\ub294 <strong>\u2460\ub9ac\ub4dc \uc0dd\uc131 \u2461\ub9ac\ub4dc \uc721\uc131 \u2462\ub9ac\ub4dc \uc120\ubcc4<\/strong> 3\ub2e8\uacc4\ub85c \uc774\ub904\uc9c0\uba70, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(MA)\u00b7SFA\u00b7CRM \ub3c4\uad6c\ub97c \uc5f0\ub3d9\ud558\uba74 \uc190\uc2e4\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uacc4\uc57d \uc131\uc0ac\uc728\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>\uc790\uc0ac\uc640 \uc811\ucd09\ud55c\uc9c0 \uc5bc\ub9c8 \uc9c0\ub098\uc9c0 \uc54a\uc740 \ub9ac\ub4dc\ub294 \ud070 \ub098\ubb34\uc758 \ubb18\ubaa9\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uadf8 \ud2b9\uc131\uc5d0 \ub300\ud574 \uc778\uc9c0\ud558\uace0 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uc721\uc131\ud574 \uac04\ub2e4\uba74, \uc790\uc0ac\uc758 \ub9e4\ucd9c\uc744 \uc9c0\ud0f1\ud574 \uc8fc\ub294 \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc591\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uc804\ub7b5\uc744 \uc9e0\ub2e4\uba74 \u300c\ub9ac\ub4dc\ub97c \uc721\uc131\ud55c\ub2e4\u300d \ub77c\ub294 \uc544\uc774\ub514\uc5b4\ub294 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\uc640 \uc774 \uae00\uc5d0\uc11c \ub9ac\ub4dc\uc5d0 \uad00\ud55c \uae30\ucd08 \uc9c0\uc2dd\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4 .<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\ubaa9\ucc28\">\ubaa9\ucc28<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is\" type=\"internal\" id=\"#what-is\">\ub9ac\ub4dc \ub73b: \uc7a0\uc7ac \uace0\uac1d\uc758 \uc815\uc758\uc640 \uc720\ud615<\/a><\/li>\n\n\n\n<li><a href=\"#how-to\">\ub9ac\ub4dc \uc0dd\uc131: \uc544\uc6c3\ubc14\uc6b4\ub4dc, \uc778\ubc14\uc6b4\ub4dc \uc804\ub7b5<\/a><\/li>\n\n\n\n<li><a href=\"#grow\">\ub9ac\ub4dc \uc721\uc131: \uad6c\ub9e4 \uc758\uc695 \uac15\ud654 \ud504\ub85c\uc138\uc2a4<\/a><\/li>\n\n\n\n<li><a href=\"#improve\">\ub9ac\ub4dc \uc120\ubcc4: \uc218\uc8fc \ud655\ub960 \ud310\ub2e8 \uae30\uc900 \uc815\ub9bd<\/a><\/li>\n\n\n\n<li><a href=\"#manage\">\ub9ac\ub4dc \uad00\ub9ac \ud6a8\uc728\ud654\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9\ubc95<\/a><\/li>\n\n\n\n<li><a href=\"#loss\">\ub9ac\ub4dc \uad00\ub9ac \uc190\uc2e4 \ucd5c\uc18c\ud654 \uc804\ub7b5<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">\ub9ac\ub4dc \ub73b: \uc7a0\uc7ac \uace0\uac1d\uc758 \uc815\uc758\uc640 \uc720\ud615<\/h2>\n\n\n\n<p>\ub9ac\ub4dc(Lead)\ub780 \uc790\uc0ac \uc81c\ud488\u00b7\uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\uc9c0\ub9cc \uc544\uc9c1 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub418\uc9c0 \uc54a\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uad6c\ub9e4 \uc5ec\uc815\uc758 \uac00\uc7a5 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc704\uce58\ud55c \uadf8\ub8f9\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \ud589\ub3d9\uc744 \ubcf4\uc778 \uc0ac\ub78c\uc740 \ubaa8\ub450 \ub9ac\ub4dc\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacf5\uc2dd \uc0ac\uc774\ud2b8\ub098 \uc81c\ud488 \ud398\uc774\uc9c0\ub97c \ud1b5\ud574 \ubb38\uc758\ub97c \ub0a8\uae34 \uacbd\uc6b0<\/li>\n\n\n\n<li>\uc790\ub8cc \uc694\uccad\uc774\ub098 \ub370\ubaa8 \ubc84\uc804\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uacbd\uc6b0<\/li>\n\n\n\n<li>\uc790\uc0ac \ub610\ub294 \uc790\uc0ac \uc81c\ud488 \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud55c \uacbd\uc6b0<\/li>\n\n\n\n<li>\uacac\uc801 \uc758\ub8b0\ub098 \uad6c\ub9e4 \uc0c1\ub2f4\uc744 \uc2e0\uccad\ud55c \uacbd\uc6b0<\/li>\n<\/ul>\n\n\n\n<p>\uac01 \ud589\ub3d9\ub9c8\ub2e4 \uad00\uc2ec\uc758 \uc628\ub3c4 \ucc28\uc774\ub294 \uc788\uc9c0\ub9cc, \ubaa8\ub450 <strong>\uacc4\uc57d\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \uc720\ub9dd\ud55c \uc7a0\uc7ac \uace0\uac1d<\/strong>\uc774\ub77c\ub294 \uc810\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub4dc\ub294 \uc790\uc0ac \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ub450\uae30 \uc2dc\uc791\ud55c <strong>\uad6c\ub9e4 \uc5ec\uc815(Buyer Journey)\uc758 \uccab \ub2e8\uacc4<\/strong>\uc5d0 \uc790\ub9ac\ud55c \uace0\uac1d\uc785\ub2c8\ub2e4. \ub2e4\ub9cc \uc774\ud6c4 \uc790\uc0ac\uac00 \uc5b4\ub5bb\uac8c \ub300\uc751\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \ub9ac\ub4dc\ub294 \uc774\ud0c8\ud560 \uc218\ub3c4, \ub9e4\ucd9c\uc744 \uc9c0\ud0f1\ud558\ub294 \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc131\uc7a5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \ud575\uc2ec\uc740 &#8220;\uc5b4\ub5bb\uac8c, \uadf8\ub9ac\uace0 \uc5bc\ub9c8\ub098 \uc798 \uc721\uc131\ud558\ub290\ub0d0&#8221;\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc\uc5d0\ub3c4 \uc5ec\ub7ec \uc720\ud615\uc774 \uc874\uc7ac\ud55c\ub2e4<\/h3>\n\n\n\n<p>\ud55c \ub9c8\ub514\ub85c \ub9ac\ub4dc\ub77c\uace0 \ud558\ub354\ub77c\ub3c4 \uac01\uac01 \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\uc5d0 \ub300\ud574 \ub290\ub07c\ub294 \uc628\ub3c4\ucc28\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \uc81c\ud488\uc758 \uc874\uc7ac\ub97c \ub9c9 \uc54c\uac8c \ub41c \uc0ac\ub78c\ub3c4 \uc788\ub294\uac00 \ud558\uba74, \uadf8 \uc7a5\uc810\uacfc \ub2e8\uc810\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uace0 \uc788\ub294 \uc0ac\ub78c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\ub97c \uc804\uc81c\ub85c \ud558\ub354\ub77c\ub3c4, \uba87 \uac00\uc9c0 \ubb38\uc81c\uac00 \uc788\uc5b4 \uacc4\uc57d\uc744 \ub9dd\uc124\uc774\ub294 \uaf64 \uc720\ub9dd\ud55c \ub9ac\ub4dc\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub4dc\ub77c\uace0 \ud574\uc11c \ubaa8\ub450 \uac19\uc740 \uc704\uce58\uc5d0 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc790\uc0ac \uc81c\ud488\uc5d0 \ub300\ud574 \ub290\ub07c\ub294 \uad00\uc2ec\ub3c4\uc640 \uc774\ud574\ub3c4\uac00 \uc81c\uac01\uac01\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uc81c \ub9c9 \uc81c\ud488\uc758 \uc874\uc7ac\ub97c \uc54c\uac8c \ub41c \uc0ac\ub78c\uc774 \uc788\ub294\uac00 \ud558\uba74, \uc7a5\ub2e8\uc810\uc744 \ucda9\ubd84\ud788 \ud30c\uc545\ud55c \uc0ac\ub78c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\uc0ac\uac00 \ubd84\uba85\ud558\uc9c0\ub9cc \uba87 \uac00\uc9c0 \uac78\ub9bc\ub3cc \ub54c\ubb38\uc5d0 \uacc4\uc57d\uc744 \ub9dd\uc124\uc774\ub294 \uc720\ub9dd \ub9ac\ub4dc\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub807\uac8c \ub2e8\uacc4\uac00 \ub2e4\ub978 \ub9ac\ub4dc\ub97c \ud558\ub098\ub85c \ubb36\uc5b4 \uad00\ub9ac\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c &#8220;\ub9ac\ub4dc \uc720\ud615(Lead Type)&#8221;\uc774\ub77c\ub294 \uac1c\ub150\uc774 \ub4f1\uc7a5\ud588\uace0, \ubd84\ub958 \uae30\uc900\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ubc29\uc2dd\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ub300\ud45c\uc801\uc73c\ub85c \ubbf8\uad6d\uc758 \ub9c8\ucf00\ud305 \ucee8\uc124\ud305 \uae30\uc5c5 Sirius Decisions\ub294 \ub9ac\ub4dc\ub97c \ubc1c\uc0dd \ub2e8\uacc4\uc5d0 \ub530\ub77c \ub2e4\uc74c\uacfc \uac19\uc774 \uad6c\ubd84\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ub9ac\ub4dc \uc720\ud615<\/th><th>\uc601\ubb38 \uba85\uce6d<\/th><th>\uc815\uc758<\/th><\/tr><\/thead><tbody><tr><td>MQL<\/td><td>Marketing Qualified Lead<\/td><td>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ubc1c\uc0dd\ud55c \ub9ac\ub4dc<\/td><\/tr><tr><td>SQL<\/td><td>Sales Qualified Lead<\/td><td>\uc601\uc5c5 \ub2e8\uacc4\uc5d0\uc11c \uc801\uaca9\uc73c\ub85c \ubd84\ub958\ub41c \ub9ac\ub4dc<\/td><\/tr><tr><td>SAL<\/td><td>Sales Accepted Lead<\/td><td>\ub9c8\ucf00\ud305\uc774 \uc804\ub2ec\ud55c SQL\uc744 \uc601\uc5c5\uc774 \uc218\uc6a9\ud55c \ub9ac\ub4dc<\/td><\/tr><tr><td>SGL<\/td><td>Sales Generated Lead<\/td><td>\uc601\uc5c5\uc774 \uc9c1\uc811 \ubc1c\uad74\ud55c \ub9ac\ub4dc<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\ub9ac\ub4dc \uc720\ud615\ubcc4 \ubd84\ub958\ud45c: MQL, SQL, SAL&lt; SGL\uc758 \uc601\ubb38 \uba85\uce6d\uacfc \uac01 \ub9ac\ub4dc\uc758 \uc815\uc758 \ube44\uad50<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc\ub294 \ubaa8\uc73c\uace0, \ud0a4\uc6b0\uace0, \uace8\ub77c\ub0b4\ub294 \ub300\uc0c1\uc774\ub2e4<\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ubd80\uc11c\uc758 \ud575\uc2ec \uc5ed\ud560\uc740 \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud558\uace0, \uad6c\ub9e4 \uc758\uc695\uc744 \ub04c\uc5b4\uc62c\ub9b0 \ub4a4 \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \ub2e4\uc74c \uc138 \ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9ac\ub4dc \uad00\ub9ac 3\ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ub9ac\ub4dc \uc0dd\uc131(Generation):<\/strong> \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \ub9ac\ub4dc\ub97c \ud655\ubcf4<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \uc721\uc131(Nurturing):<\/strong> \ub2e8\uacc4\uc801 \uc811\uadfc\uc73c\ub85c \uad6c\ub9e4 \uc758\uc695 \uac15\ud654<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \uc120\ubcc4(Qualification):<\/strong> \uc131\uc0ac \uac00\ub2a5\uc131 \ub192\uc740 \ub9ac\ub4dc\ub97c \uc601\uc5c5\uc5d0 \uc778\uacc4<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a118fa7d2450&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a118fa7d2450\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-lead.png?strip=all&#038;quality=95\" alt=\"\ub9ac\ub4dc \uc0dd\uc131_\ub9ac\ub4dc \uc721\uc131_\ub9ac\ub4dc \uc120\ubcc4\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\uace0\uac1d \uc720\uce58\ubd80\ud130 \uacc4\uc57d \uccb4\uacb0\uae4c\uc9c0\uc758 \uc804 \uacfc\uc815\uc744 \ub04c\uc5b4\uc62c\ub9ac\ub824\uba74, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc774\ud0c8\uacfc \uc190\uc2e4\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uc55e\uc11c \uc0b4\ud3b4\ubcf8 \ub9ac\ub4dc \uc720\ud615 \ubd84\ub958\ub97c \ud1a0\ub300\ub85c &#8220;\uc5b4\ub5a4 \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud560 \uac83\uc778\uac00&#8221;, &#8220;\uac01 \ub9ac\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uc721\uc131\ud560 \uac83\uc778\uac00&#8221;, &#8220;\uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc120\ubcc4\ud574 \uc601\uc5c5\uc5d0 \ub118\uae38 \uac83\uc778\uac00&#8221;\ub97c \uba85\ud655\ud788 \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5b4\ub5a4 \ub9ac\ub4dc\uac00 \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc131\uc7a5\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \uc804\ub7b5\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \ub298 \uc5fc\ub450\uc5d0 \ub450\uace0 \ud65c\ub3d9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9ac\ub4dc \uc0dd\uc131(Lead Generation): \uc544\uc6c3\ubc14\uc6b4\ub4dc, \uc778\ubc14\uc6b4\ub4dc \uc804\ub7b5<\/h2>\n\n\n\n<p>\ub9ac\ub4dc\ub97c \ucc98\uc74c \ud655\ubcf4\ud558\ub294 \ub2e8\uacc4\uac00 \ubc14\ub85c \ub9ac\ub4dc \uc0dd\uc131(Lead Generation, \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158)\uc785\ub2c8\ub2e4. \ub9ac\ub4dc \uc0dd\uc131 \ubc29\uc2dd\uc740 \ub2e4\uc591\ud558\uc9c0\ub9cc, \ud06c\uac8c \uc544\uc6c3\ubc14\uc6b4\ub4dc(Outbound)\uc640 \uc778\ubc14\uc6b4\ub4dc(Inboud) \ub450 \uac00\uc9c0\ub85c \ub098\ub269\ub2c8\ub2e4. \ub450 \ubc29\uc2dd\uc740 \uc131\uaca9\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \ud0c0\uac9f \uace0\uac1d\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud574 \uc801\ud569\ud55c \ubc29\ubc95\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc544\uc6c3\ubc14\uc6b4\ub4dc \ud615 \ub9ac\ub4dc \ud655\ubcf4<\/h3>\n\n\n\n<p>\uc544\uc6c3\ubc14\uc6b4\ub4dc\ub294 \uc790\uc0ac\uac00 \uc678\ubd80\ub85c \uba54\uc2dc\uc9c0\ub97c \uc801\uadf9 \ubc1c\uc2e0\ud558\ub294 \uc804\ud1b5\uc801\uc778 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc2e0\ubb38\u00b7\uc7a1\uc9c0\u00b7\uc6f9 \uad11\uace0\ub85c \ubd88\ud2b9\uc815 \ub2e4\uc218\uc5d0\uac8c \uc811\uadfc\ud558\uac70\ub098, \ud154\ub808\ub9c8\ucf00\ud305\uc73c\ub85c \uc5b4\ub290 \uc815\ub3c4 \ud0c0\uac9f\uc744 \uc881\ud788\ub294 \ubc29\ubc95\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \uc804\uc2dc\ud68c\ub098 \uc138\ubbf8\ub098\ub97c \uc9c1\uc811 \uac1c\ucd5c\ud574 \ucc38\uac00\uc790\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\ub3c4 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\uc6c3\ubc14\uc6b4\ub4dc\ub294 \ud478\uc2dc(Push)\ud615 \uc811\uadfc\uc774\uae30 \ub54c\ubb38\uc5d0, \ud0c0\uac9f \ub9ac\ub4dc\uac00 \uc790\uc0ac \uc81c\ud488\uc774\ub098 \uacbd\uc7c1 \uc81c\ud488\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uac70\uc758 \uac16\uace0 \uc788\uc9c0 \uc54a\uc744 \ub54c \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc9c1\uc811 \uc815\ubcf4\ub97c \ucc3e\uc544 \ub098\uc11c\uc9c0 \uc54a\ub294 \uc131\ud5a5\uc758 \uace0\uac1d\uce35\uc744 \uacf5\ub7b5\ud560 \ub54c\ub3c4 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\ub9cc \uc9c0\uae08\uc740 \uc778\ud130\ub137\uc5d0 \uc815\ubcf4\uac00 \ub118\uccd0\ub098\uace0, \ub300\ubd80\ubd84\uc758 \uc81c\ud488\u00b7\uc11c\ube44\uc2a4 \uc815\ubcf4\ub97c \ub204\uad6c\ub098 \uc190\uc27d\uac8c \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc544\uc6c3\ubc14\uc6b4\ub4dc \ubc29\uc2dd\ub9cc\uc73c\ub85c\ub294 \uacc4\uc57d\uc744 \uc131\uc0ac\uc2dc\ud0a4\uae30\uac00 \uc810\uc810 \uc5b4\ub824\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc778\ubc14\uc6b4\ub4dc \ud615 \ub9ac\ub4dc \ud655\ubcf4<\/h3>\n\n\n\n<p>\uc778\ubc14\uc6b4\ub4dc\ub294 \ud478\uc2dc\ud615 \uc544\uc6c3\ubc14\uc6b4\ub4dc\uc640 \uc815\ubc18\ub300\uc778 \ud480(Pull)\ud615 \ub9c8\ucf00\ud305\uc73c\ub85c, \ub2a5\ub3d9\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \ucc3e\ub294 \uace0\uac1d\uce35\uc744 \uacf5\ub7b5\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc790\uc0ac \ubbf8\ub514\uc5b4\uc640 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130 \uac19\uc740 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \ub9ac\ub4dc\uac00 \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0, \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubb38\uc758\ub098 \uc790\ub8cc \uc694\uccad \uac19\uc740 \ud589\ub3d9\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc54c\uc544\ubcfc \ub54c \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \uac80\uc0c9\ubd80\ud130 \uc2dc\uc791\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c, \uc778\ubc14\uc6b4\ub4dc\ub294 \ucd5c\uadfc \uac00\uc7a5 \ub110\ub9ac \ud65c\uc6a9\ub418\ub294 \ud604\ub300\uc801\uc778 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc778\ubc14\uc6b4\ub4dc\ub294 \ud478\uc2dc\ud615\uacfc \ub2ec\ub9ac &#8220;\uae30\ub2e4\ub9ac\ub294&#8221; \uc694\uc18c\uac00 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ub4dc \ud655\ubcf4\uae4c\uc9c0 \uc2dc\uac04\uc774 \uac78\ub9b0\ub2e4\ub294 \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ube44\uc6a9\uc774 \ub0ae\uace0 \uc9c0\uc18d\uc131\uc774 \ub6f0\uc5b4\ub098, \uc6b4\uc601\ub9cc \uc798 \uc790\ub9ac \uc7a1\uc73c\uba74 \uc77c\uc815 \uc218\uc900\uc758 \ub9ac\ub4dc\ub97c \uafb8\uc900\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">\ub9ac\ub4dc \uc721\uc131(Lead Nurturing): \uad6c\ub9e4 \uc758\uc695 \uac15\ud654 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n<p>\ud655\ubcf4\ud55c \ub9ac\ub4dc\uc5d0\uac8c \uc790\uc0ac \uc81c\ud488\uc758 \ud2b9\uc9d5\uacfc \uac15\uc810\uc744 \ub2e8\uacc4\uc801\uc73c\ub85c \uc804\ub2ec\ud574 \uad6c\ub9e4 \uc758\uc695\uc744 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uacfc\uc815\uc774 \ubc14\ub85c \ub9ac\ub4dc \uc721\uc131(Lead Nurturing)\uc785\ub2c8\ub2e4. \ub9ac\ub4dc \uc721\uc131\uc758 \ud6a8\uacfc\ub97c \ud55c\ub9c8\ub514\ub85c \uc694\uc57d\ud558\uba74 &#8220;\uace0\uac1d \uc720\uce58\ubd80\ud130 \uacc4\uc57d \uccb4\uacb0\uae4c\uc9c0\uc758 \uc804 \uacfc\uc815\uc744 \ud55c\uce35 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4e0\ub2e4&#8221;\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub4dc \uc774\ud0c8\uc744 \uc904\uc774\uace0 \uad6c\ub9e4 \uc758\uc695\uc744 \uc77c\uc815 \uc218\uc900 \uc774\uc0c1\uc73c\ub85c \uc720\uc9c0\ud574 \uc218\uc8fc\uc728\uc744 \ub192\uc774\ub294 \uac83\uc774 \ub9ac\ub4dc \uc721\uc131\uc758 \ud575\uc2ec \ubaa9\uc801\uc785\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc778 \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uacbd\uc7c1\uc0ac\ub85c\uc758 \ub9ac\ub4dc \uc720\ucd9c \ubc29\uc9c0<\/h3>\n\n\n\n<p>\ub9ac\ub4dc\ub294 \uc790\uc0ac\ub9cc\uc744 \uac70\ub798 \uc0c1\ub300\ub85c \uace0\ub824\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc801\uc808\ud788 \ubd99\uc7a1\uc544 \ub450\uc9c0 \uc54a\uc73c\uba74 \uacbd\uc7c1\uc0ac\ub85c \ub118\uc5b4\uac00\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ub9c9\uc73c\ub824\uba74 \ub9ac\ub4dc\uc758 \uc0c1\ud0dc\uc5d0 \ub9de\ucdb0 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc14\ub85c \uc774 \uc5ed\ud560\uc744 \ud558\ub294 \uac83\uc774 \ub9ac\ub4dc \uc721\uc131\uc785\ub2c8\ub2e4. \uc815\ubcf4 \uc218\uc9d1 \ub2e8\uacc4\uc758 \ub9ac\ub4dc\uac00 \uc790\uc0ac \uc81c\ud488\uc744 \ucda9\ubd84\ud788 \uc774\ud574\ud558\uace0 \ud544\uc694\uc131\uc744 \ub290\ub080 \ub05d\uc5d0 &#8220;\ubc14\ub85c \uc774 \uc81c\ud488\uc774\ub2e4&#8221;\ub77c\uace0 \ud655\uc2e0\ud558\ub294 \uc218\uc900\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub2e4\uba74, \ud0c0\uc0ac\ub85c\uc758 \uc774\ud0c8\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc28\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uace0\uac1d \uc720\uce58 \ube44\uc6a9 \uc808\uac10<\/h3>\n\n\n\n<p>\ub9ac\ub4dc \ud655\ubcf4\uc5d0\ub294 \uc801\uc9c0 \uc54a\uc740 \ube44\uc6a9\uc774 \ub4ed\ub2c8\ub2e4. \uadf8 \uc548\uc5d0\uc11c \ud55c \uac74\uc774\ub77c\ub3c4 \uacc4\uc57d\uc774 \uc131\uc0ac\ub418\uba74 \ud22c\uc785\ud55c \ube44\uc6a9\uc774 \uac00\uce58\ub97c \ubc1c\ud718\ud558\uc9c0\ub9cc, \uacc4\uc57d\uc73c\ub85c \uace7\uc7a5 \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \ub9ac\ub4dc\ub97c \uadf8\ub300\ub85c \ubc29\uce58\ud558\uba74 \uacb0\uad6d \uacbd\uc7c1\uc0ac\ub85c \ud758\ub7ec\uac00 \uae30\ud68c\uc640 \ud22c\uc790 \ube44\uc6a9 \ubaa8\ub450\ub97c \uc783\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7f0 \ub9ac\ub4dc\uae4c\uc9c0 \uafb8\uc900\ud788 \uc721\uc131\ud558\uba74 \uacc4\uc57d \uc131\uc0ac \uac00\ub2a5\uc131\uc744 \ud55c\uce35 \ub192\uc778 \uc0c1\ud0dc\ub85c \uc601\uc5c5\uc5d0 \uc778\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ucd08\uae30\uc5d0 \ud22c\uc785\ub41c \uace0\uac1d \uc720\uce58 \ube44\uc6a9\uc744 \ud5db\ub418\uc774 \ub9cc\ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uacc4\uc57d \uc131\uc0ac\uc728 \ud5a5\uc0c1<\/h3>\n\n\n\n<p>\ub9ac\ub4dc \uc721\uc131\uc774 \uc81c\ub300\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba74 \uc601\uc5c5 \ubd80\uc11c\uc758 \uc5c5\ubb34 \uc18d\ub3c4\uac00 \ube68\ub77c\uc9c0\uace0, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uacc4\uc57d \uc131\uc0ac\uc728\ub3c4 \ud568\uaed8 \uc62c\ub77c\uac11\ub2c8\ub2e4. \ub610\ud55c \uc601\uc5c5 \uc0c1\ub2f4 \uc774\ud6c4 \uc9c4\ud589\uc774 \uc815\uccb4\ub41c \ub9ac\ub4dc\uc5d0 \ub300\ud574\uc11c\ub294 \ub9c8\ucf00\ud305 \ubd80\uc11c\uac00 \ub2e4\uc2dc \uac1c\uc785\ud574 \ucd94\uac00 \uc721\uc131\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc744 \uc7ac\uac1c\ud560 \uae30\ud68c\ub3c4 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7f0 \ud750\ub984\uc774 \ub9e4\ub044\ub7fd\uac8c \uc791\ub3d9\ud558\ub824\uba74 \uc601\uc5c5 \ubd80\uc11c\uc640\uc758 \uae34\ubc00\ud55c \ud611\uc5c5\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud3c9\uc18c\ubd80\ud130 \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \ud568\uaed8 \uc810\uac80\ud558\uba70 \ud611\ub825 \uccb4\uacc4\ub97c \uac16\ucdb0 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">\ub9ac\ub4dc \uc120\ubcc4(Lead Qualification): \uc218\uc8fc \ud655\ub960 \ud310\ub2e8 \uae30\uc900 \uc815\ub9bd<\/h2>\n\n\n\n<p>\uc721\uc131\ud55c \ub9ac\ub4dc\ub97c \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\uae30 \uc804 \uac70\uccd0\uc57c \ud558\ub294 \ub2e8\uacc4\uac00 \ub9ac\ub4dc \uc120\ubcc4(Lead Qualification)\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc758\uc695\uc774 \ucda9\ubd84\ud788 \ubb34\ub974\uc775\uace0 \uac70\ub798 \uc131\uc0ac \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c4 \ub9ac\ub4dc\ub9cc \uace8\ub77c \uc601\uc5c5\uc5d0 \ub118\uae30\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0\ub370 \uc5ec\uae30\uc11c \ud55c \uac00\uc9c0 \uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\uc744 \uadfc\uac70\ub85c &#8220;\uc131\uc0ac \uac00\ub2a5\uc131\uc774 \ub192\ub2e4&#8221;\uace0 \ud310\ub2e8\ud560 \uac83\uc778\uac00 \ud558\ub294 \uc810\uc785\ub2c8\ub2e4. \uc989, \uc120\ubcc4 \uae30\uc900\uc744 \uba85\ud655\ud788 \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uae30\uc900\uc740 \uafb8\uc900\ud55c PDCA \uc0ac\uc774\ud074\uc744 \ud1b5\ud574 \uc810\uc9c4\uc801\uc73c\ub85c \ub2e4\ub4ec\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud45c\uc801\uc778 \ubc29\ubc95\uc740 \ucf58\ud150\uce20 \ub0b4\uc6a9 \uae30\ubc18 \uce21\uc815\uc785\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc8fc\uc81c \uc548\uc5d0\uc11c \uc138\ubd80 \ub0b4\uc6a9\uc744 \ub2ec\ub9ac\ud55c \ucf58\ud150\uce20\ub97c \uc5ec\ub7ec \ubc84\uc804 \uc81c\uc791\ud558\uace0, \ub9ac\ub4dc\uac00 \uc5b4\ub5a4 \ubd80\ubd84\uc5d0 \ubc18\uc751\ud558\ub294\uc9c0\ub97c \ud1b5\ud574 &#8220;\uad00\uc2ec\uc758 \uae4a\uc774&#8221;\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610 \ub2e4\ub978 \ubc29\ubc95\uc73c\ub85c\ub294 \ucf58\ud150\uce20 \uc720\ud615 \uae30\ubc18 \uce21\uc815\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ube14\ub85c\uadf8 \uae00, ebook, \uc138\ubbf8\ub098, \uc774\ubca4\ud2b8 \ub4f1 \uc5b4\ub5a4 \ud615\uc2dd\uc758 \ucf58\ud150\uce20\uc640 \uc0c1\ud638\uc791\uc6a9\ud588\ub294\uc9c0\ub97c \uae30\uc900\uc73c\ub85c \uad00\uc2ec\uc758 \uae4a\uc774\ub97c \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uac00\uc124\uc744 \uc138\uc6b0\uace0, \uc2e4\uc81c \uace0\uac1d\uc744 \ub9c8\uc8fc\ud558\ub294 \uc601\uc5c5 \ubd80\uc11c\uc640 \ud611\uc5c5\ud558\uba74 \uc0c1\ub2f4 \uc804\ud658\uc728\uc774 \ub192\uc740 \uacbd\ub85c\ub97c \ucc3e\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \uac70\ub798 \uc131\uc0ac \uac00\ub2a5\uc131\uc758 \ud310\ub2e8 \uae30\uc900\uc744 \uad6c\uccb4\ud654\ud558\uba74, &#8220;\uc55e\uc73c\ub85c \uc5b4\ub5a4 \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud574\uc57c \ud558\ub294\uac00&#8221;\ub77c\ub294 \ubc29\ud5a5\uc131\ub3c4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \ud611\uc5c5\uc744 \ud1a0\ub300\ub85c \uc804\uccb4 \uc601\uc5c5 \uc5c5\ubb34\ub97c \ud06c\uac8c \ud6a8\uc728\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">\ub9ac\ub4dc \uad00\ub9ac \ud6a8\uc728\ud654\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9\ubc95<\/h2>\n\n\n\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub97c \uc548\uc815\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uae30\uc5d0 \uc0ac\ub78c\uc758 \uc218\uc791\uc5c5\ub9cc\uc73c\ub85c\ub294 \ud55c\uacc4\uac00 \ubd84\uba85\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud544\uc694\ud55c \uac83\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c(Marketing Automation)\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud558\uba74 \ub9ac\ub4dc\ub97c \ud3ed\ub113\uac8c \ubd84\ub958\ud558\uace0, \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \ucd5c\uc801\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc601\uc5c5\uc73c\ub85c \uc778\uacc4\ud558\ub294 \uc2dc\uc810\uc5d0\ub294 \uadf8\ub3d9\uc548 \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c(SFA, Sales Force Automation)\uacfc CRM(Customer Relationship Management)\uc73c\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uad00\ud574, \uc601\uc5c5 \ubd80\uc11c\uc758 \uc5c5\ubb34 \ud750\ub984\uae4c\uc9c0 \ub9e4\ub044\ub7fd\uac8c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc774 \uc601\uc5c5\uc774 \uc0ac\uc6a9\ud558\ub294 SFA\u00b7CRM\uacfc \uae34\ubc00\ud558\uac8c \uc5f0\ub3d9\ub418\uc5b4 \uc788\ub2e4\uba74, \ubd80\uc11c \uac04 \uc5c5\ubb34\ub97c \ud55c\uacb0 \uc720\uc5f0\ud558\uac8c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ub9ac\ub4dc-\uad00\ub9ac-\uc190\uc2e4-\ucd5c\uc18c\ud654-\uc804\ub7b5\">\ub9ac\ub4dc \uad00\ub9ac \uc190\uc2e4 \ucd5c\uc18c\ud654 \uc804\ub7b5<\/h2>\n\n\n\n<p>\uc5b4\ub5a4 \ub9ac\ub4dc\ub4e0 \uc7a5\uae30\uc801\uc73c\ub85c \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \ud0a4\uc6cc\ub0bc \uac00\ub2a5\uc131\uc744 \ud488\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \ubaa8\ub4e0 \ub9ac\ub4dc\ub97c \uc77c\uc77c\uc774 \ucd94\uc801\ud558\uace0, \ub2e8\uacc4\ubcc4\ub85c \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uba70, \uc601\uc5c5\uc73c\ub85c \ub9e4\ub044\ub7fd\uac8c \uc778\uacc4\ud558\ub294 \uc77c\uc744 \uc0ac\ub78c\uc758 \uc190\ub9cc\uc73c\ub85c \uac10\ub2f9\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc190\uc2e4 \uc5c6\ub294 \ub9ac\ub4dc \uad00\ub9ac \uccb4\uacc4\ub97c \uac16\ucd94\ub824\uba74, \uacb0\uad6d \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc544 \uc790\ub3d9\ud654\ud558\ub294 \ub3c4\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Salesforce CRM\uc740 \ub9ac\ub4dc \ud655\ubcf4\ubd80\ud130 \uc721\uc131, \uc120\ubcc4, \uc601\uc5c5 \uc778\uacc4\uae4c\uc9c0 \uc804 \uacfc\uc815\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud1b5\ud569 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. AI \uae30\ubc18 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uacfc \uc790\ub3d9\ud654 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c \uac00\uc7a5 \uac00\ub2a5\uc131 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud558\uace0, SFA\u00b7\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uae30\ub2a5\uacfc\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc5f0\ub3d9\uc73c\ub85c \ubd80\uc11c \uac04 \ud611\uc5c5\uae4c\uc9c0 \ub2e8\ubc88\uc5d0 \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Salesforce Free Suite \uc0b4\ud3b4\ubcf4\uae30<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\ub9ac\ub4dc\uc758 \uac00\uce58\ub294 \uacb0\uad6d \uc5b4\ub5bb\uac8c \ub9ac\ub4dc\ub97c \uad00\ub9ac\ud558\ub290\ub0d0\uc5d0\uc11c \uacb0\uc815\ub429\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc744 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ud558\ub294 \uccab\uac78\uc74c, <br>Salesforce Free Suite\ub85c \uc2dc\uc791\ud574\ubcf4\uc138\uc694.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/kr\/crm\/free-crm\/\">\ubb34\ub8cc \uccb4\ud5d8\ud558\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uc790\uc8fc-\ubb3b\ub294-\uc9c8\ubb38-faq\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\ub9ac\ub4dc\uc640 \uc7a0\uc7ac \uace0\uac1d(Prospect)\uc740 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\ub9ac\ub4dc\ub294 \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc\u00b7\ubb38\uc758 \ub4f1\uc73c\ub85c \uc790\uc0ac\uc5d0 \uad00\uc2ec\uc744 \ud45c\ud604\ud55c \ucd08\uae30 \ub2e8\uacc4\uc758 \uc0ac\ub78c\uc774\uace0, \uc7a0\uc7ac \uace0\uac1d\uc740 \uc790\uaca9 \uac80\uc218\ub97c \uac70\uccd0 \uc2e4\uc81c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\uace0 \ud310\ub2e8\ub41c \ub2e8\uacc4\uc758 \uc0ac\ub78c\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc740 \ub9ac\ub4dc\uc5d0\uc11c \ucd9c\ubc1c\ud588\uc9c0\ub9cc, \ubaa8\ub4e0 \ub9ac\ub4dc\uac00 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 Sales Cloud\ub294 \ub450 \ub2e8\uacc4\ub97c &#8216;Lead&#8217;\uc640 &#8216;Contact\u00b7Opportunity&#8217; \uac1d\uccb4\ub85c \ubd84\ub9ac\ud574 \uad00\ub9ac\ud558\ubbc0\ub85c \ub2e8\uacc4 \uc804\ud658 \uc2dc\uc810\uc744 \uba85\ud655\ud788 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">MQL\uacfc SQL\uc740 \uc5b4\ub5bb\uac8c \ub2e4\ub974\uace0, \uc65c \uad6c\ubd84\ud574\uc57c \ud558\ub098\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>MQL\uc740 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ubc1c\uc0dd\ud574 \uad00\uc2ec\uc744 \ubcf4\uc600\uc9c0\ub9cc \uc544\uc9c1 \uc601\uc5c5 \uc811\ucd09 \ub2e8\uacc4\ub294 \uc544\ub2cc \ub9ac\ub4dc, SQL\uc740 \uad6c\ub9e4 \uc758\ud5a5\u00b7\uc608\uc0b0\u00b7\uacb0\uc815 \uad8c\ud55c\uc774 \uac80\uc99d\ub418\uc5b4 \uc601\uc5c5\uc774 \uace7\ubc14\ub85c \uc811\ucd09\ud560 \uc218 \uc788\ub294 \ub9ac\ub4dc\uc785\ub2c8\ub2e4. \ub450 \ub2e8\uacc4\ub97c \ubd84\ub9ac\ud574\uc57c \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uc5ed\ud560\uc774 \uba85\ud655\ud574\uc9c0\uace0 \ubd80\uc801\uaca9 \ub9ac\ub4dc\ub85c \uc778\ud55c \uc790\uc6d0 \ub0ad\ube44\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 CRM\uc758 Lead Scoring\uacfc Einstein AI\ub294 \ub9ac\ub4dc\uc758 \ud589\ub3d9 \uc2e0\ud638\ub97c \uc790\ub3d9 \ubd84\uc11d\ud574 MQL\u2192SQL \uc804\ud658 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