{"id":427,"date":"2026-01-26T20:23:00","date_gmt":"2026-01-26T11:23:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=427"},"modified":"2026-01-26T21:38:51","modified_gmt":"2026-01-26T12:38:51","slug":"what-is-b2b-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-b2b-sales\/","title":{"rendered":"B2B \uc601\uc5c5\uc774\ub780? B2B \uc601\uc5c5\uc758 \uc815\uc758 \ubc0f \uc804\ub7b5\uacfc \ubaa8\ubc94 \uc0ac\ub840"},"content":{"rendered":"<h2 id=\"b2b-b2b-roi-b2b\">B2B\uc601\uc5c5\uc740 \ud55c \uae30\uc5c5\uc774 \ub2e4\ub978 \uae30\uc5c5\uc5d0 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70, \uac70\ub798 \uaddc\ubaa8\uac00 \ud06c\uace0 \ubcf5\uc7a1\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4 \ub192\uc740 \ube44\uc6a9 \ub610\ub294 \ubc18\ubcf5\ub418\ub294 \ube44\uc6a9\uc744 \ubcf4\uc7a5\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, B2B \uad6c\ub9e4\uc790\ub294 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud558\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uacfc \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \uad81\uadf9\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420\uc9c0 \uc774\ud574\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uc5d0 \uc911\uc810\uc744 \ub450\ub294 B2B \uc601\uc5c5\uc740 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uc640\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ubbc0\ub85c, \uadf8\ub4e4\uacfc \uac15\ub825\ud558\uace0 \uc88b\uc740 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/h2>\n<p><a href=\"https:\/\/www.forrester.com\/report\/2022-b2b-e-commerce-forecast-us\/RES177551?utm_source=newsroom&amp;utm_medium=pr&amp;utm_campaign=b2bm\" target=\"_blank\" rel=\"noopener\">Forreste<\/a>r\uac00 2027\ub144\uae4c\uc9c0 B2B \ub9e4\ucd9c\uc744 \ucd94\uc815\ud55c \uae08\uc561\uc740 \uc57d 3\uc870 \ub2ec\ub7ec\ub85c 2021\ub144\uc758 \ub450 \ubc30\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \uc774\ub294 B2B \uc601\uc5c5\uc0ac\uc6d0\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud070 \uac74\uc758 \uc0ac\uc5c5\uc744 \uc131\uc0ac\uc2dc\ucf1c \uc5bb\uc744 \uc218 \uc788\ub294 \ub192\uc740 \uc218\uc218\ub8cc\ub97c \uafc8\uafb8\uae30 \uc804\uc5d0, \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \uace0\uac1d\uc758 \ud68c\uc0ac\ub97c \uc704\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>B2B \uc601\uc5c5\uc5d0 \uc131\uacf5\ud558\ub824\uba74 B2B \uc601\uc5c5 \uc804\ub7b5\uacfc B2C \uc601\uc5c5 \uc804\ub7b5\uc758 \ucc28\uc774\uc810\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c B2B \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc640 \uae30\uc5c5\ub4e4\uc774 \uc911\uc694\ud55c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc5b4\ub5bb\uac8c \uc0ac\uace0\ud558\ub294\uc9c0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\ubaa9\ucc28<\/h2>\n<ul>\n<li><a href=\"#h-what-is-b2b-sales\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5\uc774\ub780?<\/a><\/li>\n<li><a href=\"#h-b2b-sales-vs-b2c-sales-what-s-the-difference\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 vs. B2C \uc601\uc5c5: \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n<li><a href=\"#h-what-is-the-b2b-sales-process\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694?<\/a><\/li>\n<li><a href=\"#h-how-do-you-measure-b2b-sales-performance\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 \uc131\uacfc\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?<\/a><\/li>\n<li><a href=\"#h-b2b-sales-best-practices\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 \ubaa8\ubc94 \uc0ac\ub840<\/a><\/li>\n<li><a href=\"#h-examples-of-b2b-sales\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 \uc0ac\ub840<\/a><\/li>\n<li><a href=\"#h-b2b-sales-tools\" target=\"_blank\" rel=\"noopener\">B2B \uc601\uc5c5 \ub3c4\uad6c<\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5\uc774\ub780?<\/h2>\n<p>B2B(Business-to-Business) \uc601\uc5c5\uc740 \ud55c \uae30\uc5c5\uc774 \ub2e4\ub978 \uae30\uc5c5\uc5d0 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc2b9\uc778 \uacfc\uc815\uc774 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 B2B \uc601\uc5c5\uc5d0 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub370\ub294 \uc138\ubd80\uc801\uc778 \ud130\uce58\ud3ec\uc778\ud2b8, \ud504\ub808\uc820\ud14c\uc774\uc158, \uc81c\ud488 \ub370\ubaa8, \uc758\uc0ac \uacb0\uc815\uc790\uc640\uc758 \ud611\uc0c1\uc774 \ud3ec\ud568\ub418\uc5b4 <a href=\"https:\/\/www.salesforce.com\/blog\/sales-cycle\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \uc8fc\uae30\uac00 \uae38\uc5b4\uc9d1\ub2c8\ub2e4.<\/a><\/p>\n<h3 id=\"b2b\">B2B \uc601\uc5c5\uc758 \uacf5\ud1b5\uc801\uc778 \ud2b9\uc9d5<\/h3>\n<p><b>B2B \uc601\uc5c5 \uac70\ub798\uc561\uc740 \uc218\ubc31\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/b> \ub610\ud55c \uae30\uc5c5\uc740 \ub2e4\ub978 \uc194\ub8e8\uc158\uc73c\ub85c \ubcc0\uacbd\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\/\uc2dc\uac04 \ud22c\uc790\ub85c \uc778\ud574 \uc81c\ud488\/\uc11c\ube44\uc2a4\uc5d0 \uc7a5\uae30\uac04 \ud22c\uc790\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c B2B \uc81c\ud488\uc744 \uc704\ud55c \uacc4\uc57d\uc740 \ub192\uc740 \ube44\uc6a9 \ub610\ub294 \ubc18\ubcf5\ub418\ub294 \ube44\uc6a9\uc744 \ubcf4\uc7a5\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\ub2e4\uc591\ud55c \uc774\ud574\uad00\uacc4\uc790:<\/b> \uc911\uac04 \uad00\ub9ac\uc790\ubd80\ud130 \ucd5c\uace0 \uacbd\uc601\uc9c4\uae4c\uc9c0 \ud3ec\ud568\ub418\uc5b4 \uc788\ub294 \uc758\uc0ac\uacb0\uc815\uc790\ub294 \uac70\ub798\uc5d0 \ub300\ud574 \uc11c\ub85c \ub2e4\ub978 \uc758\uc81c \ubc0f \uc694\uad6c \uc0ac\ud56d\uc744 \uac16\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc704\uc758 \ub0b4\uc6a9\uc744 \uace0\ub824\ud560 \ub54c B2B \uc601\uc5c5\uc740 \ub354 \ubcf5\uc7a1\ud558\uace0, <b>\ub9c8\uac10\ud558\ub294 \ub370 \ub354 \uc624\ub79c \uc2dc\uac04<\/b>\uc774 \uac78\ub9bd\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2 id=\"b2b-vs-b2c\">B2B \uc601\uc5c5 vs. B2C \uc601\uc5c5: \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>B2B \uc601\uc5c5\uc740 \uae30\uc5c5\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub2e4\ub978 \uae30\uc5c5\uc5d0 \ud310\ub9e4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. B2C \uc601\uc5c5\uc740 \uae30\uc5c5\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uac70\ub798 \ud2b9\uc131\uc0c1 \uad6c\ub9e4\uc790\uc758 \uc758\ub3c4, \uc694\uad6c \uc0ac\ud56d \ub4f1\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 <a href=\"https:\/\/www.salesforce.com\/blog\/sales-process\/\">\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4<\/a>\uc640 \uac70\ub798 \uae30\uac04\ub3c4 \ucc28\uc774\uac00 \ub098\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>B2B \uc601\uc5c5\uc740 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/b> \uac70\ub798 \uaddc\ubaa8\uac00 \ud06c\uace0 \ud0d0\uc0c9\ud574\uc57c \ud560 \uc774\ud574\uad00\uacc4\uc790\uac00 \uc5ec\ub7ec \uba85\uc73c\ub85c \ubcf5\uc7a1\ud574\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc5d0 B2B \uad6c\ub9e4\uc790\ub294 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud558\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ud22c\uc790 \uc218\uc775(ROI)\uacfc \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \uad81\uadf9\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420\uc9c0 \uc774\ud574\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 B2B \uac70\ub798\uc5d0\ub294 \uc218\ubc31 \uba85\uc758 \uc9c1\uc6d0\uc744 \uc704\ud574 \uc0c8\ub85c\uc6b4 AI \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uad6c\ub9e4\ud558\uace0 \uc628\ubcf4\ub529\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc218\ucc9c \ub2ec\ub7ec\uc758 \ube44\uc6a9\uc774 \ub4e4\uace0 \uc5ec\ub7ec \ud300\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc73c\ubbc0\ub85c \uac70\ub798\ub97c \uac80\ud1a0\ud558\uace0 \uc2b9\uc778\ud574\uc57c \ud558\ub294 \uc774\ud574\uad00\uacc4\uc790\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>B2C \uc601\uc5c5\uc740 \ub2e8\uae30 \uac70\ub798\ub97c \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4<\/b>. \uc774\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \uac04\ub2e8\ud558\uace0 \uc800\ub834\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc774\ubbc0\ub85c \uac1c\ubcc4 \uace0\uac1d\uc774 \ub354 \ube60\ub978 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uad6c\ub9e4\uc5ec\uc815\ub3c4 \uc9e7\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2dd\ub8cc\ud488\uc810\uc5d0\uc11c \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\ub294 \ub3d9\uc548 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc774\ub098 \uce94\ub514\ubc14\uc5d0\uc11c \uc2a4\uc6e8\ud2b8\uc154\uce20\ub97c \ucda9\ub3d9 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub294 \ubb34\uc5c7\uc774\uace0 \ub204\uac00 \uc8fc\ub3c4\ud558\ub098\uc694?<\/h2>\n<p>B2B\ub97c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc5d0\ub294 \uc601\uc5c5 \uc0ac\uc6d0, \uc601\uc5c5 \ub2f4\ub2f9\uc790 \ub4f1 \uc7a0\uc7ac\uc801 \uace0\uac1d\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \uc804\ub2f4 \uc601\uc5c5 \ud300\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc601\uc5c5 \uc0ac\uc6d0\uc740 \uc7a0\uc7ac\uc801 \uace0\uac1d\uc744 \ucc3e\uc544 \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud558\uace0, \ubcf5\uc7a1\ud558\uace0 \uacc4\uce35\ud654\ub41c B2B \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc5c5\ubb34\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 B2B \uc601\uc5c5\uc5d0\ub294 \ub9ce\uc740 \uc774\ud574\uad00\uacc4\uc790\uac00 \ucc38\uc5ec\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc5d0 \ud68c\uc0ac\ub9c8\ub2e4 \uadf8 \ud504\ub85c\uc138\uc2a4\uac00 \ub2e4\ub985\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ubaa8\ub4e0 \uc601\uc5c5\uc0ac\uc6d0\uc774 \uacbd\ud5d8\ud558\uac8c \ub420 \uba87 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud575\uc2ec \uc694\uc18c\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/best-practices\/b2b-lead-generation-strategies\/\" target=\"_blank\" rel=\"noopener\"><b>\ub9ac\ub4dc \uc0dd\uc131<\/b><\/a><b> \ub610\ub294 <\/b><a href=\"https:\/\/www.salesforce.com\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noopener\"><b>\ubc1c\uad74<\/b><\/a>. \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc740 \uad00\uc2ec \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc720\uc778\ud558\ub294 \uad11\uace0\ub098 \uc5f0\uad6c\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc9c0\uc6d0 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. (\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc544\ub798 \ucc38\uc870).<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/guide\/lead-gen\/qualifying-leads\/\" target=\"_blank\" rel=\"noopener\"><b>\ub9ac\ub4dc \uac80\uc99d<\/b><\/a>. \uc601\uc5c5\ud300\uc740 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc81c\ud488 \uc801\ud569\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\ud3c9\uac00. <\/b>\uc601\uc5c5\ud300\uc740 \uc801\ud569\ud558\ub2e4\uace0 \ud310\ub2e8\ud55c \uc7a0\uc7ac \uace0\uac1d\uc758 \uc138\ubd80\uc801\uc778 \ub2c8\uc988\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/cpq\/resources\/quote-to-cash-process-basics\/\" target=\"_blank\" rel=\"noopener\"><b>\uc81c\uc548 \ubc0f \uacac\uc801<\/b><\/a>. \uc601\uc5c5\ud300\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\ud611\uc0c1. <\/b>\uc601\uc5c5\ud300\uc740 \uac70\ub798 \uc870\uac74\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/sales-closing-techniques\/\" target=\"_blank\" rel=\"noopener\"><b>\uacc4\uc57d \uccb4\uacb0<\/b><\/a>. \uc601\uc5c5\ud300\uc740 \uacc4\uc57d\uc744 \ub9c8\ubb34\ub9ac\ud558\uace0 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/products\/ai-for-sales\/\" target=\"_blank\" rel=\"noopener\">AI \uc601\uc5c5 \ud234<\/a>\uc740 \ub9ac\ub4dc \ucd94\uc801 \ubc0f \uacc4\uc57d \uc9c4\ud589 \uc0c1\ud669 \ub4f1\uc758 \uc815\ubcf4\ub97c \uad6c\uc131\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">No.1 CRM \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ub274\uc2a4\ub808\ud130<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\uc0c8\ub85c\uc6b4 \uc18c\uc2dd\uc744 \uac00\uc7a5 \uba3c\uc800 \ubc1b\uc544\ubcf4\uc138\uc694!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/kr\/form\/other\/blog-newsletter\/\">\uad6c\ub3c5\ud558\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n<p><span style=\"color: #032d60; font-family: 'ITC Avant Garde', arial, sans-serif; font-size: 24px; font-weight: revert; letter-spacing: -0.06px;\">\uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \uaf2d \ud544\uc694\ud55c B2B \uc601\uc5c5 \ud65c\ub3d9\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/p>\n<p>B2B \uc601\uc5c5 \ud65c\ub3d9\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \uc720\uce58\ud55c \ub2e4\uc74c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ud544\uc694\ud55c \uace0\uac1d\uacfc \uac70\ub798\ub97c \uccb4\uacb0\ud558\uace0 \uc131\uc0ac\uc2dc\ud0a4\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ud65c\ub3d9\uc740 \uc5c5\uc885\uacfc \uc870\uc9c1\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc9c0\ub9cc \uba87\uba87 \ud575\uc2ec \uc694\uc18c\ub4e4\uc740 \uacf5\ud1b5\uc801\uc73c\ub85c <a href=\"https:\/\/www.salesforce.com\/blog\/sales-process\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4<\/a>\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uace0\uac1d \uc870\uc0ac\ub294 <\/b>B2B \uc601\uc5c5\uc758 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/buyer-persona\/\" target=\"_blank\" rel=\"noopener\">\uc774\uc0c1\uc801\uc778 \uad6c\ub9e4\uc790 \ud504\ub85c\ud544<\/a>\uc744 \uc791\uc131\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \uc720\uc0ac\ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uace0\uac1d\uacfc \ub300\ud654\ud558\uace0 \uc628\ub77c\uc778 \ubcf4\uace0\uc11c \ubc0f \uc815\ubcf4\ub97c \uac80\ud1a0\ud558\uc5ec \uace0\uac1d\uc774 \uad6c\ub9e4\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\ub370 \ud544\uc694\ud55c \ub3d9\uae30\ub97c \ud655\uc778\ud558\uc138\uc694. \uc774 \ud504\ub85c\ud544\uc5d0\ub294 \uc778\uad6c\ud1b5\uacc4, \uc2ec\ub9ac\ud1b5\uacc4(\uc608\uc0c1 \ud589\ub3d9), \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\ub3c4 \ub4f1\uc758 \ud2b9\uc131\ub3c4 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uc815\ubcf4\ub294 \uc5ec\ub7ec\ubd84\uc774 \uc7a0\uc7ac\uace0\uac1d \ubc1c\uad74\uc5d0\uc11c \uc5b4\ub5a0\ud55c \uace0\uac1d\uc744 \ucc3e\ub294\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/li>\n<li><b>\uc544\uc6c3\ub9ac\uce58(\uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305)<\/b>\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\ub77d\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc804\ud654 \ud1b5\ud654, \ubb38\uc790 \uba54\uc2dc\uc9c0, \uc774\uba54\uc77c, \ub300\uba74 \ud68c\uc758 \ubc0f \uc774\ubca4\ud2b8, LinkedIn\uacfc \uac19\uc740 \uc628\ub77c\uc778 \ub124\ud2b8\uc6cc\ud0b9 \ud50c\ub7ab\ud3fc \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc5f0\ub77d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uace0\uac1d\uacfc \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc838\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac<\/b>\ub294 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \ucda9\uc131\ub3c4\uc640 \uc720\uc9c0\uc728\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. B2B \uc601\uc5c5\uc740 \uc131\uc0ac\ub418\ub294 \ub370 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub9b4 \uc218 \uc788\uc73c\ubbc0\ub85c \uc774\ub7ec\ud55c \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uace0 \uc721\uc131\ud558\ub294 \uac83\uc774 \uac1c\ubc1c\ud574\uc57c \ud560 \ud575\uc2ec \uae30\uc220\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc774 \ucda9\uc871\ub418\ub3c4\ub85d \uc758\uc0ac \uc18c\ud1b5\uc758 \ud750\ub984\uc744 \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc138\uc77c\uc988 \ub9ac\ud3ec\ud2b8<\/b>\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/new-sales-metrics\/\" target=\"_blank\" rel=\"noopener\">\uc8fc\uc694 \ud310\ub9e4 \uc9c0\ud45c<\/a>\uc5d0 \ub300\ud55c \uac1c\uc694\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c \uc911 \uc77c\ubd80\ub294 \uc774\uba54\uc77c \ud655\uc778 \ubc0f \ud074\ub9ad\ub960\uacfc \uac19\uc740 \uc7a0\uc7ac \uace0\uac1d \ud589\ub3d9\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc77c\ubd80\ub294 \uc8fc\ub2f9 \uc608\uc57d\ud55c \ud1b5\ud654 \uc218 \ubc0f \uc131\uc0ac\ub418\ub294 \uac70\ub798 \uc218\uc640 \uac19\uc740 \ud589\ub3d9 \uc131\uacfc\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec B2B \uc601\uc5c5\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc54c\ub9ac\uace0 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>.<\/p>\n<h2 id=\"b2b\">\uac00\uc7a5 \uc911\uc694\ud55c B2B \uc601\uc5c5 \uc9c0\ud45c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\uc601\uc5c5 \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 \ub2f4\ub2f9\uc790\uac00 \uac1c\ubcc4\uc801\uc73c\ub85c\ub098 \ud300\uc73c\ub85c\uc11c \uc5b4\ub5bb\uac8c \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 \ud3b8\uacac \uc5c6\uc774 \ubcfc \uc218 \uc788\ub3c4\ub85d \ud558\uae30 \ub54c\ubb38\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc5bc\ub9c8\ub098 \uac00\uae4c\uc6cc\uc84c\ub294\uc9c0, \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 \uc804\ub7b5 \uc218\uc815\uc774 \ud544\uc694\ud55c\uc9c0\ub3c4 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>B2B \uc601\uc5c5\uc5d0 \ub300\ud574 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \uba87 \uac00\uc9c0 \uc8fc\uc694 \uc9c0\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc2e0\uaddc \ub9ac\ub4dc \ud30c\uc774\ud504\ub77c\uc778<\/b>: \ud55c \ubd84\uae30 \ub3d9\uc548 \uac01 \ub2f4\ub2f9\uc790\uc758 \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ucd94\uac00\ub41c \uc0c8\ub85c\uc6b4 \ub9ac\ub4dc \uc218\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc804\ud658\uc728<\/b>: \ub2e8\uc77c \ubd84\uae30 \ub3d9\uc548 \uac01 \ub2f4\ub2f9\uc790\uc758 \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ucd94\uac00\ub41c \uc0c8\ub85c\uc6b4 \ub9ac\ub4dc \uc218\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc5f0\uac04 \uacc4\uc57d \uae08\uc561(ACV): <\/b>1\ub144 \ub3d9\uc548 \ub2ec\uc131\ud55c \uace0\uac1d \uacc4\uc57d\uc758 \ud3c9\uade0 \uc601\uc5c5 \uae08\uc561\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uace0\uac1d \ud3c9\uc0dd \uac00\uce58(CLV):<\/b> \uc0c1\ud5a5 \ud310\ub9e4, \uad50\ucc28 \ud310\ub9e4, \uac31\uc2e0\uc744 \ud3ec\ud568\ud558\uc5ec \uace0\uac1d\uc774 \ud68c\uc0ac\uc640\uc758 \uad00\uacc4\ub97c \ud1b5\ud574 \ucc3d\ucd9c\ud558\ub294 \ubaa8\ub4e0 \uad6c\ub9e4\uc758 \uac00\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucd94\uc801 \uac00\ub2a5\ud558\uace0, \ucd94\uc801\ud574\uc57c \ud558\ub294 \ud56d\ubaa9\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 <a href=\"https:\/\/www.salesforce.com\/blog\/sales-kpis\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)<\/a> \uc5d0 \ub300\ud55c \uae30\uc0ac\ub97c \uc77d\uc5b4\ubcf4\uc138\uc694.<\/p>\n<h3 id=\"b2b\">B2B \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc9c0\ud45c\uc640 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h3>\n<p>\uc2dc\uc7a5 \ub3d9\ud5a5, \uace0\uac1d \ud589\ub3d9, \ub2e4\uc591\ud55c \uc601\uc5c5 \uc804\ub7b5\uc758 \ud6a8\uc728\uc131\uc5d0 \ub300\ud574 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \uae4a\uc774\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc2e4\uc801\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc62c\ubc14\ub978 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/b> \ud2b9\ud788 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc5d0\uc11c \uc5bb\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub294 \uadc0\ud558\uac00 \ud310\ub9e4\ud558\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ucd5c\uace0\uc758 \ub9ac\ub4dc\ub97c \ud0c0\uac9f\ud305 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uba54\uc2dc\uc9c0 \ubc0f \ud310\ub9e4 \ud64d\ubcf4\ub97c \uac1c\uc778\ud654\ud569\ub2c8\ub2e4.<\/b> \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \ubcf4\ub0b4\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-solution-selling\/\" target=\"_blank\" rel=\"noopener\">\ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uac1c\uc778\ud654\ud558\uace0 \ub9de\ucda4\ud654<\/a> \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \ub354 \ub9ce\uc774 \uc5f0\uacb0\ud558\uace0 \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><b>\ub9ac\ub4dc \uc6b0\uc120\uc21c\uc704.<\/b> \ucd5c\uc2e0 \uc601\uc5c5 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \ub9ac\ub4dc \uc810\uc218 \uae30\uc900\ud45c\ub97c \ub9cc\ub4e4\uc5b4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c \ub9ac\ub4dc\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uc2b9\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\ud68c\uc0ac \uae30\ud68d\uc744 \uc704\ud55c \ub9e4\ucd9c \uc608\uce21.<\/b> \uc601\uc5c5 \ub370\uc774\ud130\ub294 \uacb0\uacfc\ub97c \uc608\uce21\ud558\uace0 \ud5a5\ud6c4 \ud310\ub9e4 \ubc0f \uc218\uc775\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \uc815\ud655\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/building-a-sales-forecast-guide\/\">\uc608\uce21<\/a>\uc744 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud68c\uc0ac\uc758 \uc608\uc0b0, \uae09\uc5ec, \ubaa9\ud45c\ub97c \uacc4\ud68d\ud558\ub294 \ub370 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \uc131\uacfc\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?<\/h2>\n<p>\ucd94\uc801\ud560 \uc62c\ubc14\ub978 B2B \uc601\uc5c5 \uc9c0\ud45c\ub97c \uc544\ub294 \uac83\uc740 \ubb3c\ub860 \ud6cc\ub96d\ud55c \uc77c\uc774\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc5b4\ub5bb\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc138\uc77c\uc988 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \uacfc\uac70, \ud604\uc7ac \ubc0f \ubcf4\ub958 \uc911\uc778 \ud310\ub9e4\uc5d0 \ub300\ud55c \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ubcfc \uc218 \uc788\uc73c\ubbc0\ub85c \uc2b9\ub960\uc744 \ub192\uc774\ub294 \ub354 \ub098\uc740 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc804\ub144 \ub300\ube44 \ubc0f \ud2b9\uc815 \ubd84\uae30 \ub4f1 \uc77c\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \uc601\uc5c5 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uacc4\uc57d\uc774 \uc131\uc0ac\ub41c \uc601\uc5c5 \ub370\uc774\ud130\ub97c \uc9d1\uacc4\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uc815\ubcf4\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/sales-strategy\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \uc804\ub7b5<\/a>, \ucc44\uc6a9 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4 .<\/p>\n<h4 class=\" h3 text-stratus text-center salesforce-sans-regular margin-10-bottom-lg \">\uc601\uc5c5\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ucd5c\uc2e0 \uc544\ud2f0\ud074\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/h4>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/sales\/sales-quotas\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/sales-quotas.jpg?strip=all&#038;quality=95\" alt=\"\" \/> <\/a><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/sales\/sales-quotas\/\" target=\"_blank\" rel=\"noopener\"> \uc601\uc5c5 \ud560\ub2f9\ub7c9\uc5d0 \ub300\ud55c \uc720\ud615\uacfc \uc608\uc2dc\ub97c \uc54c\uc544\ubcf4\uace0 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud558\uc5ec \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694. <\/a><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/sales\/building-a-sales-forecast-guide\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/Sales_Forecast_Guide_V1b.png?strip=all&#038;quality=95\" alt=\"\" \/> <\/a><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/hub\/sales\/building-a-sales-forecast-guide\/\" target=\"_blank\" rel=\"noopener\"> \uc870\uc9c1\uc774 \uc62c\ubc14\ub978 \uc608\uce21 \ud504\ub85c\uc138\uc2a4 \ubc0f \ub3c4\uad6c\ub97c \uc774\uc6a9\ud574 \uc608\uce21 \uac00\ub2a5\ud55c \ub9e4\ucd9c \uc131\uc7a5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub294 \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\uc138\uc694. <\/a><\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n<p>\uacf5\ubd80, \uc5f0\uc2b5, \ud68c\uace0\ub97c \ud1b5\ud574 B2B \uc601\uc5c5\uc744 \ub354\uc6b1 \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba85\uc2ec\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 B2B \uc601\uc5c5 \ud301\uc785\ub2c8\ub2e4.<\/p>\n<p><b>1. \uc7a0\uc7ac \uace0\uac1d\uc758 \ubb38\uc81c\uc810\uacfc \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uc138\uc694<\/b>. \ubbf8\ub798\uc758 \uace0\uac1d\uc744 \uc54c\uc544\uac00\uace0 \uadf8\ub4e4\uc758 \uacfc\uc81c\uc5d0 \uacf5\uac10\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \uc5ec\ub7ec\ubd84\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc5b4\ub5bb\uac8c \ud22c\uc790\uc5d0 \ub300\ud55c \uc758\ubbf8 \uc788\ub294 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uac15\ub825\ud55c \uc0ac\ub840\ub97c \uc81c\uacf5\ud558\uc138\uc694. \uc774\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95 \uc911 \ud55c\uac00\uc9c0\ub294 \uc9c1\uc811 \ub300\ud654\ud558\ub294 \uac83\uc774\uc9c0\ub9cc \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130, \ube14\ub85c\uadf8 \ub4f1\uc758 \ucf58\ud150\uce20\ub97c \uad6c\ub3c5\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc6b0\uc120 \uc21c\uc704, \uccad\uc911\uc774 \ub204\uad6c\uc778\uc9c0, \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \uc18c\uac1c\ud558\ub294 \uc5b8\uc5b4\ub97c \uad6c\uc0ac\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>2. \ucd5c\uace0 \uc758\uc0ac\uacb0\uc815\uc790\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc138\uc694. <\/b>\uc2e4\uc81c\ub85c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc5c6\ub294 \uc0ac\ub78c\ub4e4\uacfc \uad00\uacc4\ub97c \ub9fa\ub294 \ub370 \uadc0\uc911\ud55c \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uae30\ubcf4\ub2e4\ub294 \uac00\ub2a5\ud560 \ub54c\ub9c8\ub2e4 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uc640 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uc138\uc694. \ud68c\uc0ac\uc758 \uc2e4\uc81c \uc758\uc0ac\uacb0\uc815\uc790\ub97c \uc870\uc0ac\ud558\uace0 \uadf8\ub4e4\uc5d0\uac8c \uc9c1\uc811 \uc5f0\ub77d\ud558\uc138\uc694. \uc120\ud0dd\uc744 \ud558\uac70\ub098 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uad8c\ud55c\uc774 \uc5c6\ub294 \uc911\uac04 \uad00\ub9ac\uc790\uc5d0\uac8c \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<p><b>3. \uc81c\ud488\uc774 \uc544\ub2cc \uc194\ub8e8\uc158\uacfc \uacb0\uacfc\ub97c \ud310\ub9e4\ud558\uc138\uc694. <\/b>\uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub824\uba74 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \uace0\uac1d\uc758 \uc0b6\uc744 \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uac83\uc778\uc9c0\uc5d0 \ub300\ud574 \ud310\ub9e4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc99d\uac70\ub294 \uacb0\uacfc\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130, \uc131\uacf5 \uc0ac\ub840, \uc9c1\uc811\uc801\uc778 \uc9c0\uc2dd\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc774 \uc5b4\ub5bb\uac8c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc138\uc694.<\/p>\n<p><b>4. \ub2e8\uc21c\ud568\uc5d0 \uc911\uc810\uc744 \ub450\uc138\uc694. <\/b>\uae30\uc5c5\uc740 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uadf8\ub4e4\uc758 \uc0b6\uc744 \ub354 \ubcf5\uc7a1\ud558\uac8c \ud558\uc9c0 \uc54a\uace0 \ub354 \uc27d\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uae30\uc874 \ud504\ub85c\uc138\uc2a4\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc26c\uc6b4\uc9c0 \uac15\uc870\ud558\uc138\uc694. \uadf8\ub9ac\uace0 \uc5ec\ub7ec\ubd84\uc774 \uad50\uc721\uacfc \uc9c0\uc18d\uc801\uc778 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uadf8\ub4e4\uc774 \uc54c\ub3c4\ub85d \ud558\uc138\uc694. \uc194\ub8e8\uc158\uc774 \uac04\ub2e8\ud560\uc218\ub85d \ub354 \ube68\ub9ac \uc0ac\uc6a9\uc744 \uc2dc\uc791\ud558\uace0 \uacb0\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>5. \uc7a0\uc7ac \uace0\uac1d\uc758 \uc2dc\uac04\uc744 \uc874\uc911\ud558\uc2ed\uc2dc\uc624. <\/b>\uc5ec\ub7ec\ubd84\uc740 \uacc4\uc57d\uc758 \uccb4\uacb0\uc744 \uc6d0\ud558\uc9c0\ub9cc \uc7a0\uc7ac \uace0\uac1d\uc758 \ubc14\uc05c \uc77c\uc815\uc744 \uc774\ud574\ud558\uace0 \uc874\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\uace0 \uc5c6\uc774 \uc0ac\ubb34\uc2e4\uc5d0 \ubc29\ubb38\ud558\uac70\ub098 \uac11\uc790\uae30 \uc804\ud654\ub97c \uac78\uc5b4 \uadf8\ub4e4\uc774 \uc2dc\uac04\uc744 \ub0b4\uc5b4 \uc5ec\ub7ec\ubd84\uacfc \ud1b5\ud654\ud558\uae30\ub97c \uae30\ub300\ud558\uc9c0 \ub9c8\uc138\uc694. \uc804\ud654 \ud1b5\ud654\uc640 \ub300\uba74 \ud68c\uc758 \ubaa8\ub450 \uc57d\uc18d\uc744 \uc815\ud558\uace0 \uc9c0\ud0a4\ub294 \uac83\uc744 \uaddc\uce59\uc73c\ub85c \uc0bc\uc73c\uc138\uc694. \ub610\ud55c \ud544\uc694\ud560 \uacbd\uc6b0 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc77c\uc815\uc744 \uc218\uc6a9\ud560 \uc218 \uc788\uc744 \ub9cc\ud07c \uc720\uc5f0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \uc0ac\ub840<\/h2>\n<p>B2B \uc601\uc5c5\uc740 \uad00\ub828 \ud68c\uc0ac \ubc0f \uc0b0\uc5c5 \uc720\ud615\uc5d0 \ub530\ub77c \ub2e4\ub974\uac8c \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc5ec\ub7ec\ubd84\uc774 \ud655\uc778\ud560 \uc218 \uc788\ub294 B2B \uc601\uc5c5\uc758 \ub124 \uac00\uc9c0 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uc81c\uc870\uc5c5<\/h3>\n<p>\uc81c\uc870\uc5c5 B2B \uc601\uc5c5\uc5d0\ub294 \uc790\uccb4 \uc81c\ud488\uc744 \uc81c\uc870\ud558\ub294 \ub2e4\ub978 \ud68c\uc0ac\uc5d0 \uacf5\uae09\ud488\uc774\ub098 \uc6d0\uc790\uc7ac\ub97c \ud310\ub9e4\ud558\uac70\ub098 \ub2e4\ub978 \ud68c\uc0ac\uac00 \uad6c\ub9e4\ud558\uc5ec \ub354 \ubcf5\uc7a1\ud55c \uc81c\ud488\uc5d0 \uc0ac\uc6a9\ud558\ub294 \uac04\ub2e8\ud55c \uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \ud68c\uc0ac\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc<\/b>: \ubaa9\uc7ac \ud68c\uc0ac\uac00 \uce90\ube44\ub2db \uc81c\uc870 \ud68c\uc0ac\uc5d0 \ubaa9\uc7ac\ub97c \ud310\ub9e4\ud558\uace0, \uc774 \ud68c\uc0ac\ub294 \ubd80\uc5cc \uce90\ube44\ub2db\uc744 \ub9cc\ub4e4\uc5b4 \uc790\uc2e0\uc758 \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc18c\ub9e4\uc5c5<\/h3>\n<p>\uc18c\ub9e4\uc5c5 B2B \uc601\uc5c5\uc5d0\ub294 \uc758\ub958\ub098 \uc804\uc790\uc81c\ud488\uacfc \uac19\uc740 \uc18c\ub9e4 \uc81c\ud488\uc744 \ub2e4\ub978 \uae30\uc5c5\uc5d0 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774\ub4e4\uc740 \uc81c\ud488\uc744 \ub2e4\uc2dc \ud3ec\uc7a5\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \ud310\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc<\/b>: \uc758\ub958 \uc81c\uc870\uc5c5\uccb4\ub294 \uc2a4\uc6e8\ud130\ub97c \ubd80\ud2f0\ud06c\uc5d0 \ud310\ub9e4\ud558\uace0 \ubd80\ud2f0\ud06c\ub294 \uadf8 \uc2a4\uc6e8\ud130\ub97c \uace0\uac1d\uc5d0\uac8c \uc7ac\ud310\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc815\ubd80<\/h3>\n<p>\uc9c0\ubc29\uc5d0\uc11c \uc5f0\ubc29\uae4c\uc9c0 \ubaa8\ub4e0 \uc885\ub958\uc758 \uc815\ubd80 \uae30\uad00\uc740 \uc790\uccb4 \ud504\ub85c\uadf8\ub7a8\uacfc \uc11c\ube44\uc2a4\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac70\ub798\ub97c \uae30\uc5c5 \ub300 \uc815\ubd80(B2G) \ud310\ub9e4\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc<\/b>: \uae00\ub85c\ubc8c \ud56d\uacf5\uc6b0\uc8fc \uae30\uc5c5\uc740 \ubbf8 \uad6d\ubc29\ubd80(DoD)\ub97c \uc704\ud574 \ud5ec\ub9ac\ucf65\ud130, \ubbf8\uc0ac\uc77c \ubc29\uc5b4 \uc2dc\uc2a4\ud15c, \uc804\ud22c\uae30, \uac10\uc2dc \ud56d\uacf5\uae30 \ub4f1\uc744 \uc81c\uc791\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"saas\">\uc11c\ube44\uc2a4\ub85c\uc11c\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4(SaaS)<\/h3>\n<p>SaaS \ud68c\uc0ac\ub294 \uae30\uc5c5\uc758 \uc6b4\uc601, \uace0\uac1d \uc11c\ube44\uc2a4\/\uacbd\ud5d8 \ubc0f \uae30\ud0c0 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uae30\uc220 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. SaaS B2B \uc601\uc5c5\uc5d0\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\uc801\uc73c\ub85c \uc194\ub8e8\uc158\uc774\ub098 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \ud68c\uc0ac\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc<\/b>: \ube44\uc601\ub9ac \uad50\uc721 \uae30\uad00\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud559\uad70\uc758 \uc9c1\uc6d0\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574 CRM \ub3c4\uad6c\ub97c \uad6c\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \ub3c4\uad6c<\/h2>\n<p>\uc601\uc5c5 \ub3c4\uad6c\uac00 \uc5c6\uc73c\uba74 \uc218\ub3d9\uc801\uc778 B2B \ud65c\ub3d9\uacfc \ubcf5\uc7a1\ud55c \ud504\ub85c\uc138\uc2a4\ub85c \uc778\ud574 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ub354 \ube60\ub974\uace0, \ub354 \uc2a4\ub9c8\ud2b8\ud558\uace0, \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uba87 \uac00\uc9c0 \ud544\uc218 \uc601\uc5c5 \ub3c4\uad6c\uc640 \uc774\ub7ec\ud55c \ub3c4\uad6c\uac00 \uc5ec\ub7ec\ubd84\uc744 \uc9c0\uc6d0\ud558\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/overview\" target=\"_blank\" rel=\"noopener\">Sales Cloud<\/a> \uc640 \uac19\uc740 <b>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \ub3c4\uad6c<\/b>\ub294 \ubaa8\ub4e0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub370\uc774\ud130\ub97c \ud55c \uacf3\uc5d0 \ubcf4\uad00\ud558\ubbc0\ub85c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \ud604\uc7ac \uc704\uce58\ub97c \ub354 \uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-analytics\/\" target=\"_blank\" rel=\"noopener\"><b>\uc601\uc5c5 \ubd84\uc11d<\/b><\/a>\uc740 B2B \uc601\uc5c5 \uc131\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ud5a5\ud6c4 \uacb0\uacfc\ub97c \uc608\uce21\ud568\uc73c\ub85c\uc368 \uc790\uc2e0 \uc788\uac8c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \uc608\uce21\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. CRM\uacfc \ud1b5\ud569\ud558\uba74 \ubd84\uc11d\uc744 \ud1b5\ud574 \ud310\ub9e4\uc640 \uad00\ub828\ub41c \ubaa8\ub4e0 \ud65c\ub3d9\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/sales-pipeline\/\" target=\"_blank\" rel=\"noopener\">\uadf8\ub7f0 \ub2e4\uc74c \ubd84\uc11d\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud30c\uc774\ud504\ub77c\uc778<\/a> \uc0c1\ud0dc\ub97c \uc774\ud574\ud558\uace0 \uac70\ub798\ub97c \ub354 \ube60\ub974\uac8c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/products\/ai-for-sales\/\" target=\"_blank\" rel=\"noopener\"><b>Sales AI<\/b><\/a>\ub294 CRM\uacfc \ud1b5\ud569\ub418\uc5b4 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0, \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uace0, \uc7a0\uc7ac \uace0\uac1d\uacfc \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uc791\uc5c5\uc740 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>B2B \uc601\uc5c5\uc758 \ubbf8\ub798 \ud2b8\ub80c\ub4dc<\/h2>\n<p>\uc2dc\uc7a5\uacfc \uc81c\ud488\uc774 \uc9c4\ud654\ud558\ub4ef, B2B \uc601\uc5c5\uc758 \uae30\uc220 \ub610\ud55c \ub04a\uc784\uc5c6\uc774 \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc5c5\ubb34\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafc0 \uba87 \uac00\uc9c0 \ud575\uc2ec \ud2b8\ub80c\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h3>AI<\/h3>\n<p data-path-to-node=\"5\">AI\uc758 \uc911\uc694\uc131\uc740 \ud5a5\ud6c4 10\ub144 \ub3d9\uc548 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc774\ubbf8 \uacbd\ud5d8\ud558\uace0 \uc788\ub4ef\uc774, AI\ub294 \uacfc\uac70 \uc218\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\ub358 \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc601\uc5c5 \uc0ac\uc6d0\uc774 &#8216;\uc601\uc5c5 \uc790\uccb4&#8217;\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc2dc\uac04\uc744 \ud655\ubcf4\ud574 \uc90d\ub2c8\ub2e4.<\/p>\n<p data-path-to-node=\"6\">\ud558\uc9c0\ub9cc AI\uc758 \uc5ed\ud560\uc740 \uc5ec\uae30\uc11c \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \uc608\uce21(Sales Forecasting), \uc601\uc5c5 \uad8c\uc5ed \uad00\ub9ac, \ud30c\uc774\ud504\ub77c\uc778 \ucd5c\uc801\ud654 \ub4f1 B2B \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \uc804\ubc18\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\uc758 \uae30\ub2a5\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc218\uc6a9\ud558\ub294 \ud300\uc740 \uadf8\ub807\uc9c0 \ubabb\ud55c \ud300\ubcf4\ub2e4 \ud655\uc2e4\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc601\uc5c5 \uc804\ub7b5 \uac00\uc18d\ud654<\/h3>\n<p data-path-to-node=\"8\">\uc774\uc81c \uc815\ubcf4\ub825\uc774 \uace7 \uc2b9\ud328\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ub370\uc774\ud130\ub97c \uc313\uc544\ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc774\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uad00\uac74\uc785\ub2c8\ub2e4. <b data-path-to-node=\"8\" data-index-in-node=\"64\">\uc601\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/b>\ub294 \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc2e4\uc9c8\uc801\uc778 \ud1b5\ucc30(Actionable Insights)\uc744 \uc81c\uacf5\ud558\uba70 B2B \uc131\uacf5\uc744 \uacac\uc778\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p data-path-to-node=\"9\">\uc55e\uc73c\ub85c \ub370\uc774\ud130 \ucea1\ucc98 \ubc0f \uc2dc\uac01\ud654 \uae30\uc220\uc740 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4. <b data-path-to-node=\"9\" data-index-in-node=\"39\">\ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815<\/b>\uc744 \uc601\uc5c5 \ud65c\ub3d9\uc758 \ud575\uc2ec\uc73c\ub85c \uc0bc\ub294 \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\uace0 \uacbd\uc7c1\uc0ac\uc758 \ucd94\uaca9\uc744 \ub530\ub3cc\ub9ac\ub294 \ud070 \ud61c\ud0dd\uc744 \ub204\ub9ac\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3 data-path-to-node=\"9\">\uacc4\uc815 \uae30\ubc18 \uc601\uc5c5(Account-Based Selling)<\/h3>\n<p>B2B \uc601\uc5ed\uc5d0\uc11c \uacc4\uc815 \uae30\ubc18 \uc601\uc5c5(ABS)\uc758 \ube44\uc911\uc740 \ub354\uc6b1 \ucee4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc601\uc5c5 \ud300\uc740 \ud2b9\uc815 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uae30\uc5c5\uc744 \uaca8\ub0e5\ud574 \uc815\ubc00\ud558\uac8c \uc124\uacc4\ub41c \ucf58\ud150\uce20\uc640 \ud53c\uce6d\uc744 \uc900\ube44\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640\uc758 \uae34\ubc00\ud55c \ud611\uc5c5\uc740 \ubb3c\ub860, \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac15\ub825\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \ub9de\ucda4\ud615 \uacbd\ud5d8(Personalized Experiences) \uc81c\uacf5<\/h3>\n<p>B2C \uc2dc\uc7a5\uc758 \uace0\uac1d\ub4e4\uc774 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc694\uad6c\ud558\ub4ef, B2B \ubd84\uc57c\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \ud750\ub984\uc774 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub611\uac19\uc740 \ubc1c\ud45c \uc790\ub8cc\ub97c \uc804\ub2ec\ud558\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4. &#8216;\uc6d0\uc0ac\uc774\uc988(One-size-fits-all)&#8217; \ubc29\uc2dd\uc758 \uc601\uc5c5 \uc790\ub8cc\ub294 \ub3c4\ud0dc\ub420 \uac83\uc774\uba70, \uac01 \uace0\uac1d\uc758 \uace0\ubbfc\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ud574\uacb0\ud574 \uc8fc\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uac00 \uadf8 \uc790\ub9ac\ub97c \ub300\uc2e0\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uc18c\uc15c \uc140\ub9c1(Social Selling)\uc758 \ud655\uc0b0<\/h3>\n<p>\uae30\uc874\uc758 \ud30c\uc774\ud504\ub77c\uc778 \uad00\ub9ac\ub098 \ucf5c\ub4dc \ucf5c(Cold Call)\ub3c4 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uc9c0\ub9cc, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud55c \uc601\uc5c5 \ud65c\ub3d9\uc758 \ube44\uc911\uc774 \ub192\uc544\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc720\uc6a9\ud55c \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud558\uace0, \uacf5\uac1c\uc801\uc73c\ub85c \uc81c\ud488 \uad00\ub828 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uba70, \uc5c5\uacc4 \uc778\ub9e5\uc744 \ud655\uc7a5\ud558\ub294 &#8216;\uc18c\uc15c \uc140\ub7ec&#8217;\ub85c\uc11c \ud65c\uc57d\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"b2b\">B2B \uc601\uc5c5 \uc9c0\uc2dd\uacfc \uae30\uc220\uc744 \ud5a5\uc0c1\ud558\uc138\uc694.<\/h2>\n<p>B2B \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud310\ub9e4\uc758 \ud575\uc2ec\uc740 \ud504\ub85c\uc138\uc2a4\ub97c \uc804\uccb4\uc801\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. B2B \uc601\uc5c5\uc740 \ubcf5\uc7a1\ud558\uae30 \ub54c\ubb38\uc5d0 \ud68c\uc0ac\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc774\ud574\ud558\ub294 \uac83\ubd80\ud130 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \ub3c4\uad6c\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uae4c\uc9c0 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uacb0\uad6d \uc911\uc694\ud55c \uac83\uc740 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uc640 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774\ubbc0\ub85c \uadf8\ub4e4\uacfc \uac15\ub825\ud558\uace0 \uc88b\uc740 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-sales-faqs\">B2B Sales FAQs<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">B2B \uc601\uc5c5\uc5d0\uc11c \uc131\uacf5\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc804\ub7b5\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ud30c\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uace0\uac1d\uc758 \ubaa9\ud45c\uc640 \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\ub97c \uc644\ubcbd\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc2dc\uc791\uc785\ub2c8\ub2e4. \uacbd\uc81c\uc801 \ubcc0\ud654\uc640 \uac19\uc740 \uac70\uc2dc\uc801 \uc694\uc778\uc774 \uace0\uac1d\uc758 \uc758\uc0ac\uacb0\uc815\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uace0, \uac15\ub825\ud55c \uc2e0\ub8b0 \uad00\uacc4\ub97c \ubc14\ud0d5\uc73c\ub85c \uba85\ud655\ud55c ROI(\ud22c\uc790 \ub300\ube44 \ud6a8\uc728)\ub97c \uc785\uc99d\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">B2B \uc601\uc5c5 \uc870\uc9c1\uc5d0\ub294 \ubcf4\ud1b5 \uc5b4\ub5a4 \uc9c1\ubb34\ub4e4\uc774 \uc788\ub098\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\uc5ed\ud560\uc5d0 \ub530\ub77c \uc804\ubb38\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>SDR \/ BDR:<\/strong> \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uad74\ud558\uace0 \uc601\uc5c5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \uc5ed\ud560<\/p>\n\n\n\n<p><strong>AE (Account Executive):<\/strong> \uc2e4\uc81c \uacc4\uc57d\uc744 \uc774\ub04c\uc5b4\ub0b4\uace0 \uc131\uc0ac\uc2dc\ud0a4\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790<\/p>\n\n\n\n<p><strong>Account Manager:<\/strong> \uacc4\uc57d \ud6c4 \uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uc18c\ud1b5\uc744 \ub2f4\ub2f9\ud558\ub294 \uc8fc\uc694 \ucc3d\uad6c<\/p>\n\n\n\n<p><strong>Sales Engineer:<\/strong> \uc81c\ud488\uc758 \uae30\uc220\uc801 \uc694\uc18c\ub97c \uace0\uac1d\uc774 \uc27d\uac8c \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\ub294 \uae30\uc220 \uc601\uc5c5 \uc804\ubb38\uac00<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">B2B \uc601\uc5c5\ub9cc\uc774 \uac00\uc9c4 \uc8fc\uc694 \ud2b9\uc9d5\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\uc0b0\uc5c5\ub9c8\ub2e4 \ucc28\uc774\ub294 \uc788\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uc758 \ud2b9\uc9d5\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub2e4\uc218\uc758 \uc774\ud574\uad00\uacc4\uc790:<\/strong> \uc5ec\ub7ec \ubd80\uc11c\uc640 \uacb0\uc815\uad8c\uc790\uac00 \uc758\uc0ac\uacb0\uc815\uc5d0 \ucc38\uc5ec\ud568<\/li>\n\n\n\n<li><strong>\uae34 \uc601\uc5c5 \uc8fc\uae30:<\/strong> \uacc4\uc57d \uc131\uc0ac\uae4c\uc9c0 \uc218\uac1c\uc6d4\uc5d0\uc11c 1\ub144 \uc774\uc0c1\uc758 \uc2dc\uac04\uc774 \uc18c\uc694\ub428<\/li>\n\n\n\n<li><strong>\ub9de\ucda4\ud615 \uc194\ub8e8\uc158:<\/strong> \uae30\uc131\ud488\ubcf4\ub2e4\ub294 \uace0\uac1d\uc758 \uc0c1\ud669\uc5d0 \ub9de\ucd98 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uc81c\uc548<\/li>\n\n\n\n<li><strong>\uc7a5\uae30\uc801 \uc804\ub7b5:<\/strong> \ub2e8\uae30 \uc218\uc775\ubcf4\ub2e4 \uc2e0\ub8b0\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc7a5\uae30\uc801 \uad00\uacc4 \uc9c0\ud5a5<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>B2B\uc601\uc5c5\uc740 \ud55c \uae30\uc5c5\uc774 \ub2e4\ub978 \uae30\uc5c5\uc5d0 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70, \uac70\ub798 \uaddc\ubaa8\uac00 \ud06c\uace0 \ubcf5\uc7a1\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4 \ub192\uc740 \ube44\uc6a9 \ub610\ub294 \ubc18\ubcf5\ub418\ub294 \ube44\uc6a9\uc744 \ubcf4\uc7a5\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, B2B \uad6c\ub9e4\uc790\ub294 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud558\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 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