{"id":440,"date":"2024-01-22T20:23:00","date_gmt":"2025-11-12T20:23:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=440"},"modified":"2025-12-26T20:13:06","modified_gmt":"2025-12-26T11:13:06","slug":"marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing-campaigns\/","title":{"rendered":"\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774\ub780? \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc885\ud569 \uac00\uc774\ub4dc"},"content":{"rendered":"<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/marketing-campaigns.jpg?strip=all&#038;quality=95\"><\/img> <\/p> <h2> <span> \ub6f0\uc5b4\ub09c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uae30\uc5c5\uc774 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \uc81c\ud488 \ub610\ub294 \ubaa9\ud45c\ub97c \ud64d\ubcf4\ud558\uace0 \ud310\ub9e4 \ub610\ub294 \uc778\uc9c0\ub3c4 \uc81c\uace0\ub97c \uc704\ud55c \uc885\ud569\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc774 \uc874\uc7ac\ud558\uba70, \uace0\uac1d\uc774 \uc704\uce58\ud55c \ud2b9\uc815 \uc5ec\uc815\uc5d0 \ub530\ub77c \uc804\uc220\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uad00\uc2ec\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc774 \uc544\ud2f0\ud074\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uc790\uc138\ud558\uac8c \uc54c\uc544\ubcf4\uace0 \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \ub2ec\uc131\ud558\uc138\uc694. <\/span> <\/h2> <p>\ucd5c\uadfc\uc5d0 \uad6c\ub9e4\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \uc5ec\ub7ec\ubd84\uc774 \uce5c\uad6c\ub4e4\uc5d0\uac8c \ub9d0\ud574\uc654\ub358 \uc0c8\ub86d\uace0 \uc990\uac70\uc6b4 \uc544\uc774\ud15c\uc774\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc5ec\ub7ec\ubd84\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc744\uae4c\uc694? \uc544\ub9c8\ub3c4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uc81c \uc5ed\ud560\uc744 \ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p> <p>\ud6cc\ub96d\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \uae30\ubcf8\uc785\ub2c8\ub2e4. \uc774\ub294 \uc624\ub514\uc5b8\uc2a4\uc640 \uad6c\ub9e4\uc790\ub97c \ucc3e\uc544\uc8fc\uace0, \uacbd\uc7c1\uc0ac\uc758 \uac15\ub825\ud55c \ub178\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \uace0\uac1d\uc774 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uadf8\ub807\ub2e4\uba74 \ud6cc\ub96d\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ubb34\uc5c7\uc774\uace0, \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uae4c\uc694? \uc624\ub298\ub0a0 \uc2dc\uc7a5\uc5d0\uc11c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc778\uc9c0, \uc5b4\ub5bb\uac8c \uc0c8\ub85c\uc6b4 AI \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uace0\uac1d\uc744 \uc804\ud658\ud558\uace0 \uc720\uc9c0\ud558\ub294 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <\/p> <ul> <li><a href=\"#whatis\">\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774\ub780?<\/a><\/li> <li><a href=\"#different\">\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \uc5b4\ub5a4 \uc720\ud615\uc774 \uc788\ub098\uc694?<\/a><\/li> <li><a href=\"#5ways\">\uc8fc\ubaa9\ubc1b\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 5\uac00\uc9c0 \ubc29\ubc95<\/a><\/li> <li><a href=\"#challenges\">\ud604\uc7ac \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc5b4\ub824\uc6c0\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li> <li><a href=\"#AI\">\uc778\uacf5\uc9c0\ub2a5\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/a><\/li> <li><a href=\"#success\">\uc131\uacf5\uc744 \uce21\uc815\ud558\uace0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95<\/a><\/li> <\/ul> <p> <span> . <\/span> <\/p> <h2> <span> \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774\ub780? <\/span> <\/h2> <p>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc815\ud574\uc9c4 \uae30\uac04 \ub0b4\uc5d0 \uc2e4\ud589\ub418\ub294 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc81c\ud488 \ubc0f \ubaa9\ud45c\ub97c \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \uc124\uacc4\ub41c \uc77c\ub828\uc758 \uc804\ub7b5\uc801\uc778 \uc870\uce58\uc785\ub2c8\ub2e4.<\/p> <p>\ud480 \ud37c\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778(Full-funnel marketing campaign)\uc740 \uc7a0\uc7ac \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\uc640 \ucc98\uc74c\uc73c\ub85c \uad00\ub828\uc131\uc744 \ub9fa\uc740 \uc774\ud6c4 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \ub54c\uae4c\uc9c0 \uac70\uce58\ub294 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p> <p><b>\ud37c\ub110\uc758 \uc0c1\ub2e8<\/b>\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uacbd\ud5d8\uc774 \uac70\uc758 \ub610\ub294 \uc804\ud600 \uc5c6\ub294 \uc0ac\ub78c\ub4e4\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \ucea0\ud398\uc778 \ubaa9\ud45c\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uc6f9\uc0ac\uc774\ud2b8, \ubaa8\ubc14\uc77c \uc571 \ub610\ub294 \uc624\ud504\ub77c\uc778 \uc704\uce58\uc5d0 \ub300\ud55c \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc720\ub8cc \uc778\uc2dd \ucea0\ud398\uc778(paid awareness campaign)\uc758 \uc608\uc2dc\ub85c\ub294 \ucf58\ud150\uce20 \uacf5\ub3d9 \uac8c\uc2dc, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uc624\uac00\ub2c9 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778(unpaid, \uc720\uae30\uc801 \ub9c8\ucf00\ud305)\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8\uc758 \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)\ub97c \uac1c\uc120\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc124\uc815\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \ube14\ub85c\uadf8 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc98\ub9ac\uc5d0 \ub300\ud55c \ucf58\ud150\uce20\uc640 \uc124\uba85 \ub3d9\uc601\uc0c1 \ubc0f \uc0ac\uc6a9 \uc124\uba85\uc11c\ub97c \ub9cc\ub4e4\uc5b4 \uc774\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uc5b4\ud37c \ud37c\ub110(\ucc28\uac00\uc6b4 \ub9ac\ub4dc \ubc0f \ucf5c\ub4dc \ub9ac\ub4dc\ub77c\uace0\ub3c4 \ud568)\uc740 \uc5f0\ub77d\ucc98 \uc138\ubd80 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc870\uce58\ub97c \ucde8\ud560 \ub54c \ucee8\ud0dd\ud2b8(contacts) \ub610\ub294 \ub530\ub73b\ud55c \ub9ac\ub4dc(\uc6dc \ub9ac\ub4dc)\ub85c \uc804\ud658\ub418\uba74\uc11c <b>\ud37c\ub110 \uc911\uac04 \ubd80\ubd84<\/b>\uc5d0 \uc704\uce58\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ud574\ub2f9 \uc18c\ube44\uc790\uc5d0\uac8c \uac80\uc0c9 \ub3d9\uc791\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uad00\ub828 \ucf58\ud150\uce20, \uc81c\uc548 \ubc0f \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud558\uc5ec \ucd94\uac00\uc801\uc778 \uad50\uc721\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778\ud654\ub41c \ud504\ub85c\ubaa8\uc158 \ubc0f \uc81c\uc548\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p><b>\ud37c\ub110 \ud558\ub2e8<\/b>\uc740 \ucee8\ud0dd\ud2b8\uc640 \ub530\ub73b\ud55c \ub9ac\ub4dc\uac00 \uad6c\ub9e4\uc5d0 \uac00\uae4c\uc6cc\uc9c4 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c\ub294 \ud560\uc778, \ubb34\ub8cc \ubc30\uc1a1 \uc81c\uc548, \ubb34\ub8cc \uc0d8\ud50c \ub610\ub294 \uac1c\uc778\ud654\ub41c \ub370\ubaa8\uc640 \uac19\uc740 \uae34\uae09\uc131\uc744 \ub192\uc774\ub294 \uc81c\uc548\uc744 \ud1b5\ud574 \ub2e8\uacc4\ub97c \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uacbd\uc7c1 \uc81c\ud488\uc5d0 \ube44\ud574 \uc65c \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc774 \uc6b0\uc218\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc0ac\ub840 \uc5f0\uad6c \ub610\ub294 \uace0\uac1d \uc774\uc57c\uae30\ub97c \ud3ec\ud568\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p> <span> . <\/span> <\/p> <h2> <span> \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \uc5b4\ub5a4 \uc720\ud615\uc774 \uc788\ub098\uc694? <\/span> <\/h2> <h3>\uc778\uc9c0\ub3c4 \ucea0\ud398\uc778 (Awareness-focused campaign): <\/h3> <p>\uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc740 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc744 \ub354 \ub9ce\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc18c\uac1c\ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c \uc2dc\uac01\uc801 \ube0c\ub79c\ub529\uacfc \uc0ac\uace0\uc801 \ub9ac\ub354\uc2ed\uc744 \ud1b5\ud574 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc8fc\uc81c\uc5d0 \ub300\ud55c \uad8c\uc704\ub97c \ud655\ub9bd\ud569\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ud604\uc7ac \uad6c\ub9e4 \uc758\uc0ac\uac00 \uc5c6\uc744 \uc218\ub3c4 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uba70, \uadf8\ub4e4\uc774 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uba74 \uc5ec\ub7ec\ubd84\uc744 \ub5a0\uc62c\ub9ac\uac8c\ub054 \ub9cc\ub4ed\ub2c8\ub2e4. \uc778\uc9c0\ub3c4 \uc911\uc2ec \ucea0\ud398\uc778\uc740 \uc774\ud6c4 \ub2e8\uacc4\uc5d0\uc11c \ud310\ub9e4\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud569\ub2c8\ub2e4. <\/p> <h3>\ud68d\ub4dd \ucea0\ud398\uc778 (Acquisition campaign): <\/h3> <p>\ud68d\ub4dd \ucea0\ud398\uc778\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \ud2b9\uc815 \ud589\ub3d9\uc744 \ucde8\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c, \uc608\ub97c \ub4e4\uc5b4 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uac70\ub098 \uae30\uac04 \ud55c\uc815 \uc81c\uc548\uc744 \uc0ac\uc6a9\ud558\uc5ec \uccab \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uad00\uc2ec \uc788\ub294 \ucee8\ud0dd\ud2b8\uc640 \ub9ac\ub4dc\ub97c \ube60\ub974\uac8c \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ubaa9\uc801\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p> <h3>\ucc38\uc5ec \ucea0\ud398\uc778 (Engagement campaign): <\/h3> <p>\ucc38\uc5ec \ucea0\ud398\uc778\uc740 \uae30\uc874 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uacfc \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \uc721\uc131\ud558\ub3c4\ub85d \ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20, \uc601\uac10\uc744 \uc8fc\ub294 \uc774\uc57c\uae30, \uace0\uac1d\uc758 \uc6b0\ub824\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45 \ubc0f \ud53c\ub4dc\ubc31 \uc81c\uacf5 \uae30\ud68c\ub97c \ud1b5\ud574 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. <\/p> <h3>\uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140 \ucea0\ud398\uc778 (Upsell and cross-sell campaigns): <\/h3> <p>\uc5c5\uc140 \ucea0\ud398\uc778 \ubc0f \ud06c\ub85c\uc2a4\uc140 \ucea0\ud398\uc778\uc740 \uace0\uac1d\uc5d0\uac8c \ucd08\uae30 \uad6c\ub9e4 \ub300\uc2e0 \ub354 \ub192\uc740 \uac00\uce58\ub97c \uc9c0\ub2cc \uc81c\ud488 \ub610\ub294 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uac70\ub098 \ucd94\uac00 \ubcf4\uc644 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub3c4\ub85d \uad8c\uc7a5\ud558\ub294 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. <\/p> <h3>\ucda9\uc131\ub3c4 \ubc0f \ub808\ud37c\ub7f4 \ucea0\ud398\uc778 (Loyalty and referral-focused campaigns): <\/h3> <p>\ucda9\uc131\ub3c4 \ucea0\ud398\uc778 \ubc0f \ub808\ud37c\ub7f4 \ucea0\ud398\uc778\uc740 \uae30\uc874 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc \ub300\ubcc0\uc790\uac00 \ub418\ub3c4\ub85d \uc7a5\ub824\ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c \ub3c5\uc810\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8 \ubc0f \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \ubcf4\uc0c1\uc744 \ubc1b\uace0, \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud558\uc5ec \uc778\uc13c\ud2f0\ube0c\ub97c \ubc1b\uc2b5\ub2c8\ub2e4.<\/p> <p>\ucea0\ud398\uc778 \uc720\ud615\uc5d0 \uad00\uacc4\uc5c6\uc774 \uace0\uac1d\uc774 \uc704\uce58\ud55c \ud2b9\uc815 \uc5ec\uc815\uc5d0 \ub530\ub77c \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\uc220\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p> <h3>\uc18c\uc15c \ubbf8\ub514\uc5b4: <\/h3> <p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc778\uad6c \ud1b5\uacc4 \ubc0f \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac9f\ud305 \ud558\uc5ec \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad50\uc721\uc801\uc774\uace0 \uc990\uac70\uc6b4 \ucf58\ud150\uce20\ub85c \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud655\uc7a5\ud558\uc138\uc694. <\/p> <h3>\uac80\uc0c9: <\/h3> <p>\uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub9ad \ub2f9 \uacb0\uc81c(Pay-Per-Click)\ub85c \uc54c\ub824\uc9c4 \uc720\ub8cc \uac80\uc0c9 \uad11\uace0(paid search advertising)\uc5d0\uc11c\ub294 \ub300\uc0c1 \uc624\ub514\uc5b8\uc2a4\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \uc785\ucc30\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uba74 \uad11\uace0\uac00 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP) \uc0c1\ub2e8 \ub610\ub294 \ud558\ub2e8\uc5d0 &#8220;\uc2a4\ud3f0\uc11c\ub41c&#8221; \ub610\ub294 &#8220;\uad11\uace0&#8221;\ub85c \ud45c\uc2dc\ub418\uc5b4 \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc720\ub8cc \uac80\uc0c9\uc744 \ud1b5\ud574 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc\uc5d0\uc11c \ub354 \uc798 \ub178\ucd9c\ub418\uba70 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305 \ub41c \uace0\uac1d\uc744 \ubaa9\ud45c\ub85c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uc720\uae30\uc801 \uac80\uc0c9(\uc624\uac00\ub2c9 \uc11c\uce58, organic search)\uc5d0\uc11c\ub294 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub300\ud55c \ube44\uc6a9 \uc9c0\ubd88 \uc5c6\uc774, \uac80\uc0c9 \ud398\uc774\uc9c0 \uc0c1\uc704 \ub178\ucd9c\uc744 \uc704\ud574 SEO \ucd5c\uc801\ud654\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad00\ub828 \ucf58\ud150\uce20\ub97c \uac8c\uc2dc\ud569\ub2c8\ub2e4. <\/p> <h3>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0: <\/h3> <p>\ubc30\ub108, \uc774\ubbf8\uc9c0 \ubc0f \ube44\ub514\uc624\uc640 \uac19\uc740 \uc544\ub984\ub2e4\uc6b4 \uc2dc\uac01\uc801 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4 \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4. \uc2dc\uac01\uc801 \ucf58\ud150\uce20\ub97c \uad00\ub828 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ud50c\ub7ab\ud3fc\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ud558\uc5ec \ud2b9\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p> <h3>\ub2e4\uc774\ub809\ud2b8 \uba54\uc77c: <\/h3> <p>\uc2e4\ubb3c \uc6b0\ud3b8\uc744 \ubcf4\ub0b4\ub294 \uac83\uc740 \uc5ec\uc804\ud788 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc6b0\ud3b8\ud568\uc73c\ub85c \uc804\ub2ec\ub418\ub294 \uc5fd\uc11c, \ud3b8\uc9c0, \ud31c\ud50c\ub81b, \uce74\ud0c8\ub85c\uadf8 \ub610\ub294 \uc120\ubb3c\uc744 \ubc1c\uc1a1\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc774 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \ubcf4\uace0 \ub9cc\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. <\/p> <h3>\uc774\uba54\uc77c: <\/h3> <p>\uc774\uba54\uc77c \uc0ac\uc6a9\uc740 \ub9e4\ud574 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70 \uc804\uccb4 \uc544\uc6c3\ubc14\uc6b4\ub4dc \uba54\uc2dc\uc9c0\uc758 80%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ub825\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uace0\uac1d\uc5d0\uac8c \uc815\uae30\uc801\uc73c\ub85c \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uba54\uc77c\uc740 \ub610\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc758 \uc911\uc694\ud55c \uc18c\uc2a4\uc774\uba70, \ub9ac\ub4dc \uc0dd\uc131, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uad6c\ub9e4 \uc0ac\uc774\uc758 \ucc38\uc5ec\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p> <h3>\ubaa8\ubc14\uc77c: <\/h3> <p>\ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ubaa8\ubc14\uc77c \uc571, SMS, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uba54\uc2dc\uc9d5 \uc571 \ubc0f \ubaa8\ubc14\uc77c \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\uba70 \ud0c0\uac9f \uba54\uc2dc\uc9c0, \ud504\ub85c\ubaa8\uc158 \ubc0f \uc591\ubc29\ud5a5 \ucc38\uc5ec \uae30\ud68c\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774 \ub9c8\ucf00\ud305\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uace0\uac1d \ucc38\uc5ec, \uace0\uac1d \uc11c\ube44\uc2a4 \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uad81\uadf9\uc801\uc73c\ub85c \ubaa8\ubc14\uc77c \uc911\uc2ec\uc758 \uc138\uacc4\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc99d\uc9c4\ud558\uae30 \uc704\ud55c \ubaa9\ud45c\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p> <span> . <\/span> <\/p> <h2 id=\"5\"> <span> \uc8fc\ubaa9\ubc1b\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 5\uac00\uc9c0 \ubc29\ubc95 <\/span> <\/h2> <p>\uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \uacbd\uc7c1\uc740 \uce58\uc5f4\ud569\ub2c8\ub2e4. \ub2e4\uc74c \ub2e4\uc12f \uac00\uc9c0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ubc29\ubc95\uc744 \uc644\uc804\ud788 \uc774\ud574\ud558\uace0 \uc219\ub2ec\ud558\uba74 \ud55c \ubc1c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p> <h3>1. \uac1c\uc778\ud654 (Personalization)<\/h3> <p>\uac1c\uc778\ud654\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\uc640 \uc120\ud638\ub3c4\ub97c \uc774\ud574\ud558\uace0 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uac1c\uc778\ud654 \uae30\uc220\uc740 \ub370\uc774\ud130 \ubc0f \uc758\uc0ac \uacb0\uc815\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uad00\ub828 \ucd94\ucc9c\uacfc \uc81c\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc804\ud658\uc728\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud68d\uae30\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/p> <h3>2. \uce21\uc815 (Measurement) <\/h3> <p>\uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uc124\uc815\ud558\uace0 \uc804\ud658\uc728, \ud074\ub9ad\uc728, \ud22c\uc790 \uc218\uc775\ub960(ROI)\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p> <p>\uae30\uc5ec \ubd84\uc11d \ubaa8\ub378(\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378, Attribution models)\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc740 \uace0\uac1d \uc120\ud638\ub3c4\uc640 \uc5ec\uc815 \uc811\uc810\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc774\ud574\ub97c \ud65c\uc6a9\ud558\uc5ec \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p> <h3>3. \ucda9\uc131 (Loyalty) <\/h3> <p>\ud2b9\ubcc4\ud55c \uc81c\uc548\uacfc \ubcf4\uc0c1\uc740 \uace0\uac1d\uc774 \ud68c\uc0ac\ub85c\ubd80\ud130 \uc778\uc815 \ubc0f \uc774\ud574\uc640 \uac10\uc0ac\ub97c \ubc1b\ub294\ub2e4\ub294 \ub290\ub08c\uc744 \uc8fc\uac8c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucda9\uc131\ub3c4\ub97c \uac00\uc9c0\uac8c \ub418\ub294 \uc21c\uac04\uc744 \uc774\ud574\ud558\uace0 \uace0\uac1d\uc744 \uc704\ud574 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uc138\uc694. \uc77c\uad00\ub41c \ub370\uc774\ud130\uc640 AI\ub97c \ud65c\uc6a9\ud55c \ucda9\uc131\ub3c4 \uad00\ub9ac\ub294 \uc810\uc810 \ub354 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc804\ub7b5\uc11c\uc5d0 \uc911\uc694\ud55c \ub0b4\uc6a9\uc73c\ub85c \ub2e4\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <h3>4. \uc18d\ub3c4 (Speed) <\/h3> <p>\uace0\uac1d \uae30\ub300\ub294 \uc2e4\uc2dc\uac04 \ucc38\uc5ec\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130, \ucf58\ud150\uce20, \ucea0\ud398\uc778 \uc870\uc815 \ubc0f \ubcf4\uace0\uc11c \uc791\uc5c5\uc5d0 \ub300\ud55c \uc218\ub3d9 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\uce21\ud615 \ubc0f \uc0dd\uc131\ud615 AI\ub294 \uc804\ub7b5\uc744 \uc138\uc6b0\uace0 \ucf58\ud150\uce20\ub97c \uc2e0\uc18d\ud558\uac8c \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <h3>5. \ub370\uc774\ud130 (Data) <\/h3> <p>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uc218\uc9d1\uc740 \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d \uc774\ud574, \uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc801\uc808\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774 \ud544\uc694\ud558\uba70, \uc774\ub294 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud558\ub098\uc758 \ud504\ub85c\ud544\ub85c \ud1b5\ud569\ud558\uc5ec \uc790\ub3d9\ud654\ub41c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p> \n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">No.1 CRM \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ub274\uc2a4\ub808\ud130<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\uc0c8\ub85c\uc6b4 \uc18c\uc2dd\uc744 \uac00\uc7a5 \uba3c\uc800 \ubc1b\uc544\ubcf4\uc138\uc694!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/kr\/form\/other\/blog-newsletter\/\">\uad6c\ub3c5\ud558\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n <p> <span> . <\/span> <\/p> <h2> <span> \ud604\uc7ac \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc5b4\ub824\uc6c0\uc740 \ubb34\uc5c7\uc778\uac00\uc694? <\/span> <\/h2> <p>\ub9c8\ucf00\ud130\ub85c\uc11c \uc6b0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub3c4\uc804 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <ul> <li>\ud63c\uc7a1\ud55c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1<\/li> <li>\ub9de\ucda4\ud615 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d \uae30\ub300 \uad00\ub9ac<\/li> <li>\uc77c\uad00\ub41c \uc634\ub2c8\ucc44\ub110 \ucc38\uc5ec \uacbd\ud5d8 \ub9cc\ub4e4\uae30<\/li> <li>\ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ub370\uc774\ud130 \ubcf4\ud638\ubc95 \uc774\ud574<\/li> <\/ul> <p>\ube0c\ub77c\uc6b0\uc800, \uc774\uba54\uc77c \ub610\ub294 \uc6b0\ud3b8\ud568\uc774 \ucf58\ud150\uce20\ub85c \ub118\uccd0\ub098\uba74 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc783\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uacfc \ud569\ub9ac\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \ub178\ub825\uc740 \uc7a5\uae30\uc801\uc778 \uc2e0\ub8b0\ub97c \ud615\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p> <p> <span> . <\/span> <\/p> <h2> <span> \uc778\uacf5\uc9c0\ub2a5\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 <\/span> <\/h2> <p>\ub370\uc774\ud130 \uae30\ubc18\uc758 \uac1c\uc778\ud654\ub418\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc218\uc694\ub294 \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \uc911\uc2ec\uc5d0 \ub193\uc558\uc2b5\ub2c8\ub2e4.<\/p> <p>\ub9c8\ucf00\ud130\ub294 \ucea0\ud398\uc778 \uad6c\ucd95 \uc2dc <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/marketing\/ai-marketing\/\" target=\"_blank\">AI\ub97c \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub85c \ud65c\uc6a9<\/a>\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc2dd\ubcc4 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\ub294 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9, \ub370\uc774\ud130 \ubd84\uc11d \ud1b5\ud569 \ubc0f \ud504\ub85c\uc138\uc2a4 \ubcf4\uace0\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \uc808\uc57d\ud558\uba70, \uc774\ub97c \ud1b5\ud558\uc5ec \uc804\ub7b5 \ubc0f \ub2e4\ub978 \uc5c5\ubb34\uc5d0 \ud544\uc694\ud55c \uc2dc\uac04\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p> <p>\uc774\uc804\ubcf4\ub2e4 \uc628\ub77c\uc778\uc5d0 \ub354 \ub9ce\uc740 \uace0\uac1d\uc774 \uc874\uc7ac\ud55c\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4, <a href=\"\/kr\/form\/pdf\/state-of-the-connected-customer-report-6th\/\" target=\"_blank\">43%\uc758 \uace0\uac1d\uc740 \uc5ec\uc804\ud788 \ube44\ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc120\ud638\ud55c\ub2e4\uace0<\/a> \ub9d0\ud569\ub2c8\ub2e4. AI\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uacbd\ud5d8 \uc0ac\uc774\uc758 \uac04\uaca9\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uac00 \uc6d0\ud65c\ud55c \ub370\uc774\ud130 \uad00\ub9ac\ub97c \uac00\ub2a5\ud558\uac8c \ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \ube60\ub974\uac8c \uc608\uce21\ud55c \ub2e4\uc74c \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305\uc744 \uc2e0\uc18d\ud558\uace0 \ubbf8\uc138\ud558\uac8c \uc870\uc815\ud558\uc5ec \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uc744 \ucc38\uc5ec\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uac00\uc7a5 \uc720\uc6a9\ud55c AI\uc758 \ub450 \uac00\uc9c0 \uc8fc\uc694 \uc720\ud615\uc740 \uc0dd\uc131\ud615 AI\uc640 \uc608\uce21\ud615 AI\uc785\ub2c8\ub2e4. \uc608\uce21\ud615 AI\ub294 \uace0\uac1d \ud589\ub3d9\uc744 \ud559\uc2b5\ud558\uace0 \uc608\uce21\ud558\ub294 \ub370 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc608\uce21\ud615 AI\ub294 \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \uac00\uc7a5 \ud655\uc2e4\ud788 \uc5f4 \uac83\uc73c\ub85c \uc608\uce21\ub418\ub294 \uc2dc\uac04\uc744 \ub9de\ucda4 \uc124\uc815\ud558\uc5ec, \uba54\uc2dc\uc9c0\uac00 \uc801\uc808\ud558\uac8c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uc138\uc77c\uc988\ud3ec\uc2a4 AI\uc758 \uc218\uc11d \uacfc\ud559\uc790\uc778 Silvio Savarese\ub294 \uc0dd\uc131\ud615 AI\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\uc758\ud569\ub2c8\ub2e4. &#8220;\uc0dd\uc131\ud615 AI\ub294 \ub2e8\uc21c\ud788 \ubd84\ub958\ud558\uac70\ub098 \uc608\uce21\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc790\uccb4 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 AI\uc785\ub2c8\ub2e4. \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0, \ube44\ub514\uc624 \ub610\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ucf54\ub4dc\uac00 \uc774\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc5b8\uc5b4\uc5d0 \ub300\ud558\uc5ec \uc778\uac04\uc5d0 \ud544\uc801\ud558\ub294 \uc774\ud574\ub825\uc744 \uc9c0\ub2c8\uace0 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud574 \ub0c5\ub2c8\ub2e4.&#8221;<\/p> <p>\uc0dd\uc131\ud615 AI\ub294 \ub9c8\ucf00\ud130\uac00 \uaddc\ubaa8\uc5d0 \ub9de\uac8c \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654 \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub9c8\ucf00\ud130\ub294 \ud55c \ubc84\uc804\uc758 \uc774\uba54\uc77c\uc744 \uc791\uc131\ud55c \ub2e4\uc74c \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud574\ub2f9 \uc774\uba54\uc77c\uc744 15\uba85\uc758 \ub2e4\ub978 \ub300\uc0c1\uc5d0 \ub9de\uac8c \uc2e0\uc18d\ud558\uac8c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM)\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 \ub2a5\ub825\uc740 \ub9e4\ub825\uc801\uc774\uc9c0\ub9cc, \uc0dd\uc131\ud615 AI\uc758 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1 \ub2a5\ub825\uacfc \uae30\uc220\uc758 \uc704\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc6b0\ub824 \uc0ac\uc774\uc758 \uae34\uc7a5\ub3c4 \ubd84\uba85\ud788 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p> <p>\uc9c0\uae08\uc740 \uc6b0\ub9ac\uac00 \uc5b4\ub5bb\uac8c AI\ub97c \ucc45\uc784\uac10 \uc788\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \uc9c8\ubb38\ud560 \ub54c\uc785\ub2c8\ub2e4. \uc778\uac04 \uc791\uc5c5\uc790\uac00 AI\ub97c \ud1b5\ud574 \ub3c4\ucd9c\ud574 \ub0b8 \uacb0\uacfc\ub97c \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c \uac80\uc99d\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p> <p> <span> . <\/span> <\/p> <h2> <span> \uc131\uacf5\uc744 \uce21\uc815\ud558\uace0 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95 <\/span> <\/h2> <p>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ucd94\uc801\ud558\uace0 \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub97c \ucd5c\uc801\ud654\ud558\ub824\uba74 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p> <p>\uc80a\uc740 \uc804\ubb38\uac00\ub97c \ub300\uc0c1\uc73c\ub85c \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub294 \uc911\uacac \uc774\ucee4\uba38\uc2a4 \uc758\ub958 \ud68c\uc0ac\uac00 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc744 \uc18c\uac1c\ud558\uace0 \uac00\uc2dc\uc131\uc744 \ub192\uc778 \ud6c4(\uc989, \uc0ac\uace0\uc801 \ub9ac\ub354\uc2ed\uc744 \ud1b5\ud574 \uad8c\uc704\ub97c \ud655\ub9bd\ud55c \ud6c4) \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d, \uc0ac\uc6a9\uc790 \ucc38\uc5ec \uce21\uc815 \ud56d\ubaa9 \ubc0f \ud074\ub9ad\ub960\uc744 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec, \uc624\ub514\uc5b8\uc2a4 \uc778\uad6c \ud1b5\uacc4 \ubc0f \uac10\uc815 \ubd84\uc11d\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \ud53c\ub4dc\ubc31 \uc591\uc2dd\uc740 \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\uc640 \uc778\uc2dd\uc744 \uc218\uc9d1\ud558\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc740 \uc810\uc810 \ub354 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c <a href=\"\/kr\/products\/marketing-cloud\/marketing-intelligence\/\" target=\"_blank\">\ud558\ub098\uc758 \uad00\uc810<\/a>\uc73c\ub85c \ud1b5\ud569\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc804\uccb4 \ud37c\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <p>\uac15\ub825\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc18d\ub3c4\uc640 \uac1c\uc778\ud654\ub97c \uc6d0\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud574 \uae30\uc220 \ubc1c\uc804\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \ucda9\uc131\ub3c4\uc640 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc77c\ub300\uc77c \uc218\uc900\uc758 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc608\uce21\ud615 AI\uc640 \uc0dd\uc131\ud615 AI\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uac83\uc744 \uad6c\ucd95\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p> ","protected":false},"excerpt":{"rendered":"<p>\ub6f0\uc5b4\ub09c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uae30\uc5c5\uc774 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \uc81c\ud488 \ub610\ub294 \ubaa9\ud45c\ub97c \ud64d\ubcf4\ud558\uace0 \ud310\ub9e4 \ub610\ub294 \uc778\uc9c0\ub3c4 \uc81c\uace0\ub97c \uc704\ud55c \uc885\ud569\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc774 \uc874\uc7ac\ud558\uba70, \uace0\uac1d\uc774 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