{"id":458,"date":"2023-12-14T20:23:00","date_gmt":"2025-11-12T20:23:41","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=458"},"modified":"2025-12-28T19:28:34","modified_gmt":"2025-12-28T10:28:34","slug":"building-a-sales-forecast-guide","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/building-a-sales-forecast-guide\/","title":{"rendered":"\ud310\ub9e4 \uc608\uce21 \uad6c\ucd95\uc744 \uc704\ud55c \uc644\ubcbd \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\ub9e4\ub144 \ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc124\uacc4\ud558\uace0 \ub54c\ub54c\ub85c \uc804\ub7b5\uc744 \ubcc0\uacbd\ud574 \uc0c8\ub85c\uc6b4 \ub3d9\ub825\uc744 \ub9c8\ub828\ud558\ub294 \uac83\uc774 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc9c1\uc774 \uc62c\ubc14\ub978 \uc608\uce21 \ud504\ub85c\uc138\uc2a4 \ubc0f \ub3c4\uad6c\ub97c \uc774\uc6a9\ud574 \uc608\uce21 \uac00\ub2a5\ud55c \ub9e4\ucd9c \uc131\uc7a5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub294 \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\uc138\uc694.<\/p>\n<p>\ud310\ub9e4 \uc608\uce21\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \ucc3d\uc758\uc131\uacfc \uac1d\uad00\uc131\uc744 \ubaa8\ub450 \uc694\ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4. \uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc740 \ub9ac\ub354\uc758 \ub9cc\uc871\ub3c4 \ubc0f \ube44\uc988\ub2c8\uc2a4 \uac74\uc804\uc131\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4. \ubcf8 \uac00\uc774\ub4dc\ub294 \ud310\ub9e4 \uc608\uce21\uacfc \uad00\ub828\ud55c \ubaa8\ub4e0 \ud544\uc218 \uc815\ubcf4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc758 \uc608\uc0c1 \ud310\ub9e4\ub7c9\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uae30\ub300\uce58\uc5d0 \ubd80\ud569\ud558\ub294 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub0b4\ubd80 \ub17c\uc758\uc640 20\ub144\uc774 \ub118\ub294 \uc601\uc5c5 \uc194\ub8e8\uc158 \uac1c\ubc1c \uacbd\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \uc81c\uc791\ud55c \ubcf8 \ucc38\uc870 \uac00\uc774\ub4dc\ub294 \uc138\uc77c\uc988\ud300\uc774 \ud310\ub9e4 \uc608\uce21 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud574 \uac16\ub294 \uc8fc\uc694 \uc9c8\ubb38\uc744 \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ubaa9\ucc28<\/h3>\n<ul>\n<li><a href=\"#1\">\ud310\ub9e4 \uc608\uce21\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/a><\/li>\n<li><a href=\"#2\">\ud310\ub9e4 \uc608\uce21\uc774 \uc65c \uc911\uc694\ud55c\uac00?<\/a><\/li>\n<li><a href=\"#3\">\ud310\ub9e4 \uc608\uce21\uc740 \ub204\uac00 \ub2f4\ub2f9\ud558\ub294\uac00?<\/a><\/li>\n<li><a href=\"#4\">\ud310\ub9e4 \uc608\uce21\uc740 \ub204\uac00 \uc774\uc6a9\ud558\ub294\uac00?<\/a><\/li>\n<li><a href=\"#5\">\ud310\ub9e4 \uc608\uce21\uc758 \ubaa9\uc801\uc740 \ubb34\uc5c7\uc778\uac00?<\/a><\/li>\n<li><a href=\"#6\">\ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc740 \uc5b4\ub5bb\uac8c \uc218\ub9bd\ud574\uc57c \ud558\ub294\uac00?<\/a><\/li>\n<li><a href=\"#7\">\uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uc2dc\uae30\uc5d0 \ud310\ub9e4 \uc608\uce21\uc740 \uc5b4\ub5bb\uac8c \ub418\ub294\uac00?<\/a><\/li>\n<li><a href=\"#8\">\ud310\ub9e4 \uc608\uce21\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud55c\uac00?<\/a><\/li>\n<li><a href=\"#9\">\ud310\ub9e4 \ub9e4\ucd9c \uc608\uce21\uc5d0 \uc5b4\ub5a4 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294\uac00? CRM \uc2dc\uc2a4\ud15c\uc740 \uc5b4\ub5bb\uac8c \ub9e4\ucd9c\uc744 \uc608\uce21\ud558\ub294\uac00?<\/a><\/li>\n<li><a href=\"#10\">CRM\uc744 \uc774\uc6a9\ud55c \uc608\uce21\uc774 \ub2e4\ub978 \ubc29\ubc95\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uc810\uc740 \ubb34\uc5c7\uc778\uac00?<\/a><\/li>\n<\/ul>\n<p>\ud310\ub9e4 \uc608\uce21\uc758 \uc8fc\uccb4\uc640 \ub0b4\uc6a9\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc798 \uc54c\uace0 \uc788\ub294 \uc138\uc77c\uc988 \ub9ac\ub354\uc758 \uacbd\uc6b0, \ud310\ub9e4 \uc608\uce21 \uacc4\ud68d \uc218\ub9bd \ubc0f \ud310\ub9e4 \uc608\uce21 \uac1c\uc120\uc744 \uc704\ud55c \ub3c4\uad6c \uc139\uc158\uc73c\ub85c \ubc14\ub85c \ub118\uc5b4\uac00 \uc790\uc2e0\uc5d0\uac8c \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uc608\uc0c1\uce58 \ubabb\ud55c \uc0ac\uac74\uc744 \ub9c8\uc8fc\ud558\ub294 \uacbd\uc6b0, \ud310\ub9e4 \uc608\uce21\uc740 \ud2b9\ud788 \ub354\uc6b1 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uc2dc\uae30\uc758 \ud310\ub9e4 \uc608\uce21\uc744 \ub2e4\ub8e8\ub294 \uc139\uc158\uc5d0\uc11c \uc774\uc640 \uad00\ub828\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\ud310\ub9e4 \uc608\uce21\uc740 \uc608\uc0c1 \ud310\ub9e4 \ub9e4\ucd9c\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \ud2b9\uc815 \uae30\uac04(\uc608: \ubd84\uae30 \ub610\ub294 \uc5f0\ub3c4) \ub3d9\uc548 \ud310\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uc218\ub7c9\uc5d0 \ub300\ud55c \ucd94\uc815\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6b0\uc218\ud55c \ud310\ub9e4 \uc608\uce21\uc740 \uc774\ub97c \ub192\uc740 \uc815\ud655\ub3c4\ub85c \uc2e4\uc2dc\ud558\uba70 \uadf8 \uc815\ud655\ub3c4\ub294 \uacf5\uae09\ub418\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uacfc \ubc00\uc811\ud55c \uc5f0\uad00\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc744 \uc704\ud574 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \ubb38\ud654\uc785\ub2c8\ub2e4. \uc774\ub294 \ubaa8\ub4e0 \uae30\uc5c5 \uad6c\uc131\uc6d0\uc5d0\uac8c \uc804\uccb4 \ud310\ub9e4 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \ubaa8\ub4e0 \ud300\uc774 AI \ubc0f \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud55c \uc9c0\uc6d0\uc744 \ubc14\ud0d5\uc73c\ub85c \ub370\uc774\ud130 \uc5c5\ub370\uc774\ud2b8\ub97c \uc704\ud574 \uac01\uc790\uc758 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ud310\ub9e4 \ub9e4\ucd9c \uc608\uce21\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uc139\uc158\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ud310\ub9e4 \uc608\uce21\uc740 \ub2e4\uc74c 2\uac00\uc9c0 \ud575\uc2ec \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc5bc\ub9c8\ub098<\/b>: \uac01\uac01\uc758 \ud310\ub9e4 \uae30\ud68c\uc5d0\ub294 \uae30\uc5c5\uc5d0 \uac00\uc838\ub2e4 \uc904 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uae08\uc561\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 5\uc5b5 \ub2ec\ub7ec\uc77c \uc218\ub3c4, 500\ub9cc \ub2ec\ub7ec\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud300\uc740 \ud574\ub2f9 \uc2e0\uaddc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \ub2e8\uc77c \uc218\uce58\ub97c \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud574 \uc54c\uace0 \uc788\ub294 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc5b8\uc81c<\/b>: \ud310\ub9e4 \uc608\uce21\uc740 \uc138\uc77c\uc988\ud300\uc774 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uc6d4, \ubd84\uae30 \ub610\ub294 \uc5f0\ub3c4\ub97c \uc815\ud655\ud788 \uae30\uc220\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\uc640 \uac19\uc740 \ud310\ub9e4 \uc608\uce21 \uc218\uce58\ub97c \uc81c\uc2dc\ud558\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc138\uc77c\uc988\ud300\uc740 \ub204\uac00, \ubb34\uc5c7\uc744, \uc5b4\ub514\uc11c, \uc65c, \uc5b4\ub5bb\uac8c \ub4f1 \uc608\uce21\uc5d0 \ud544\uc694\ud55c \ud575\uc2ec \uc694\uc18c\ub97c \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ub204\uac00<\/b>: \uc138\uc77c\uc988\ud300\uc774 \ud310\ub9e4 \uc608\uce21\uc744 \ub2f4\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\ubb34\uc5c7\uc744<\/b>: \uc608\uce21\uc740 \ud310\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uc815\ud655\ud55c \uc194\ub8e8\uc158\uc5d0 \uadfc\uac70\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc9c0\uc801\ud55c \ubb38\uc81c, \uc989 \ud574\ub2f9 \uae30\uc5c5\ub9cc\uc774 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uc5d0 \uae30\ubc18\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc5b4\ub514\uc11c<\/b>: \uad6c\ub9e4 \uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc7a5\uc18c\uc640 \uc2e4\uc81c \uc81c\ud488\uc774 \uc0ac\uc6a9\ub418\ub294 \uacf3\uc740 \uc5b4\ub514\uc785\ub2c8\uae4c? \uc138\uc77c\uc988\ud300\uc740 (\ucd5c\uc18c\ud55c \ubc29\ubb38\uc744 \ud1b5\ud574) \uc774\ub7ec\ud55c \ud589\uc704\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uacf3\uc5d0 \uac00\uae4c\uc774 \uc811\uadfc\ud560\uc218\ub85d \ub192\uc740 \uc815\ud655\uc131\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uc65c<\/b>: \uc7a0\uc7ac \uace0\uac1d \ub610\ub294 \uae30\uc874 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4 \uacf5\uae09\uc5c5\uccb4\ub85c\uc758 \uc804\ud658\uc744 \uace0\ub824\ud558\ub294 \uc77c\ucc28\uc801\uc778 \uc774\uc720\uac00 \ubb34\uc5c7\uc785\ub2c8\uae4c? \ud604\uc7ac \uace0\uac1d\uc774 \uc774\ub7ec\ud55c \uace0\ub824\ub97c \ud558\ub294 \ub370 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud0c0\ub2f9\ud55c \uc0ac\uac74\uc774 \uc788\uc2b5\ub2c8\uae4c? \uac15\ub825\ud55c \uc694\uc778 \ubc0f \uba85\ubc31\ud55c \uc774\uc720\uac00 \uc5c6\ub2e4\uba74 \uac70\ub798 \uc911\ub2e8\uc740 \ud544\uc5f0\uc801\uc73c\ub85c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc5b4\ub5bb\uac8c<\/b>: \uc7a0\uc7ac \uace0\uac1d\uc774 \uad6c\ub9e4 \uacb0\uc815 \uc2dc \uc5b4\ub5a0\ud55c \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\uae4c? \uc608\uce21 \uacfc\uc815\uc5d0\uc11c \ud604\uc7ac \ubc0f \u200b\u200b\uacfc\uac70 \uacb0\uc815 \ubc29\uc2dd\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \ubd80\uc815\ud655\ud55c \uacc4\uc0b0 \uacb0\uacfc\uac00 \ub098\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2>\ud310\ub9e4 \uc608\uce21\uc774 \uc65c \uc911\uc694\ud55c\uac00?<\/h2>\n<p>\ub9ac\ub354\ub294 \uc608\uce21\uc5d0 \uae30\ubc18\ud574 \ud604\uc2e4\uc801\uc778 \ud310\ub9e4 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc138\uc77c\uc988 \uc9c1\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ub2ec\uc131 \uac00\ub2a5\ud558\uace0 \ub3d9\uae30\ub97c \uc720\ubc1c\ud558\ub294 \ud560\ub2f9\uce58\ub97c \ubd80\uc5ec\ud558\uba70 \uc804\uccb4 \uae30\uc5c5\uc758 \uc608\uc0b0 \uc218\ub9bd \ubc0f \uc9c0\ucd9c \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc608\uc0c1 \ub9e4\ucd9c \ud3c9\uac00\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubd80\uc815\ud655\ud55c \uc608\uce21\uc740 \uacfc\ub3c4\ud55c \uc9c0\ucd9c\ub85c \uc774\uc5b4\uc838 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc704\ud5d8\uc744 \ucd08\ub798\ud558\uace0 \ub2ec\uc131\ud560 \uc218 \uc5c6\ub294 \ud560\ub2f9\uce58\ub97c \uc124\uc815\ud558\uc5ec \uc138\uc77c\uc988 \uc9c1\uc6d0\uc758 \uc0ac\uae30\ub97c \uc800\ud558\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4 \uac74\uc804\uc131\uc5d0\uc11c \ud310\ub9e4 \uc608\uce21\uc758 \uc911\uc694\uc131\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4 \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \ub9e4\uc7a5\uacfc \uad00\ub828\ud55c 2\uac00\uc9c0 \uc608\uc2dc \uc2dc\ub098\ub9ac\uc624\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4\uc758 \uacbd\uc6b0, \uc790\ub3d9\ucc28 \uc0dd\uc0b0\uc5d0\ub294 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \uc81c\uc870\uc5c5\uccb4\ub294 \ucc28\ub7c9 \uc0dd\uc0b0 \uc2dc \ubaa8\ub4e0 \ubd80\ud488\uc744 \uc815\ud655\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ubcf5\uc7a1\ud55c \uacf5\uae09\ub9dd\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uc218\uc694\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \uac00\uc6a9 \ucc28\ub7c9 \ub300\uc218\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\ud615 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \uc18c\uaddc\ubaa8 \ubd80\ud2f0\ud06c \ub4f1 \uc5b4\ub514\uc5d0\uc11c\ub098 \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2dc \uace0\uac1d\uc740 \uc608\uc0c1 \ubc30\uc1a1\uc77c\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc2e4\uc81c \ubc30\uc1a1\uc774 \uc57d\uc18d\ub41c \uae30\uac04\uc5d0\uc11c \ud558\ub8e8 \ub610\ub294 \uc77c\uc8fc\uc77c\uac00\ub7c9 \ub2a6\uc5b4\uc9c0\uba74 \uae30\uc5c5\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc7ac\uac70\ub798 \uc758\ud5a5\uc774 \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud310\ub9e4 \uc608\uce21\uc740 \ub450 \uc2dc\ub098\ub9ac\uc624 \ubaa8\ub450\uc5d0\uc11c \uc720\uc0ac\ud558\uac8c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488 \ubc30\uc1a1, \ub9c8\ucf00\ud305 \uc790\uae08 \uc870\ub2ec, \uc9c1\uc6d0 \ucc44\uc6a9 \ub4f1\uc744 \uc704\ud55c \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4 \uc790\uc6d0 \uacc4\ud68d \uc218\ub9bd\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc740 \ud604\uc7ac\uc640 \ubbf8\ub798\uc758 \uace0\uac1d \uc218\uc694\uc5d0 \ub9de\ucd98 \uc6d0\ud65c\ud55c \uc6b4\uc601\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc81c \uc2dc\uac04\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubc30\uc1a1\uc774 \uace0\uac1d\uc5d0\uac8c \ub9cc\uc871\uac10\uc744 \uc8fc\ub4ef\uc774 \uc138\uc77c\uc988\ud300 \ub0b4\ubd80\uc801\uc73c\ub85c\ub294 \uc608\uce21\ud55c \uc77c\uc815 \ub0b4\uc5d0 \ud310\ub9e4 \ub9e4\ucd9c\uc744 \ub2ec\uc131\ud568\uc73c\ub85c\uc368 \ub9ac\ub354\uc640 \uc9c1\uc6d0\ub4e4\uc774 \ub9cc\uc871\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\uce21\uc774 \ube57\ub098\uac00\ub294 \uacbd\uc6b0, \uae30\uc5c5\uc740 \uac00\uaca9 \ucc45\uc815\uc5d0\uc11c \uc81c\ud488 \uc81c\uacf5 \ubc0f \ucd5c\uc885 \uc0ac\uc6a9\uc790\uc5d0 \uc774\ub974\ub294 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc5b4\ub824\uc6c0\uc744 \ub9c8\uc8fc\ud558\uac8c \ub429\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uc608\uce21\uc774 \uc801\uc808\ud558\uace0 \ud310\ub9e4 \ud560\ub2f9\uce58\uac00 \ub2ec\uc131\ub418\uba74 \uae30\uc5c5\uc740 \ubcf4\ub2e4 \ubc1c\uc804\ub41c \ud22c\uc790\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 10\uba85 \ub300\uc2e0 20\uba85\uc758 \uc2e0\uaddc \uac1c\ubc1c\uc790\ub97c \uace0\uc6a9\ud558\uac70\ub098 \uc0c8\ub86d\uac8c \uc218\uc694\uac00 \ubc1c\uc0dd\ud558\ub294 \uc9c0\uc5ed\uc5d0 \uc2e0\uaddc \uc601\uc5c5 \uc0ac\ubb34\uc18c\ub97c \uc124\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21\uc740 \ub204\uac00 \ub2f4\ub2f9\ud558\ub294\uac00?<\/h2>\n<p>\uac01 \uae30\uc5c5\uc740 \ub0b4\ubd80\uc5d0 \ud310\ub9e4 \uc608\uce21 \ub2f4\ub2f9\uc790\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ud310\ub9e4 \uc608\uce21\uc744 \ub2f4\ub2f9\ud558\ub294 \ud300\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc81c\ud488 \ub9ac\ub354<\/b>: \ud310\ub9e4\ud560 \uc81c\ud488\uc758 \uc885\ub958 \ubc0f \uc2dc\uae30\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc138\uc77c\uc988 \ub9ac\ub354<\/b>: \ud300\uc774 \ub2ec\uc131\ud560 \uc218\uce58\ub97c \uc57d\uc18d\ud569\ub2c8\ub2e4. \uc608\uce21\uc744 \uc218\ud589\ud558\ub294 \ubc29\uc2dd\uc740 \ub9ac\ub354\uc758 \uc5f0\uacf5\uc11c\uc5f4\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 1\uc120 \uad00\ub9ac\uc790\ub294 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \uc608\uce21\ud558\ub294 \ubc18\uba74 3\uc120 \uad00\ub9ac\uc790\ub294 \uad11\ubc94\uc704\ud55c \uc218\uce58 \ubc0f \uc804\ud1b5\uc801\uc778 \ub9c8\uac10\uc728\uc744 \uace0\ub824\ud574 \uc804\ubc18\uc801\uc778 \uc608\uce21\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uc138\uc77c\uc988 \uc9c1\uc6d0<\/b>: \uc790\uc2e0\uc774 \ub2ec\uc131\ud55c \uc218\uce58\ub97c \uad00\ub9ac\uc790\uc5d0\uac8c \ubcf4\uace0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uae30\uc5c5\uc758 \ud310\ub9e4 \uc608\uce21 \uacc4\uc0b0 \ubc29\uc2dd\uc5d0 \uad00\uacc4\uc5c6\uc774 \ud504\ub85c\uc138\uc2a4\ub294 \uc5b8\uc81c\ub098 \ud22c\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \uc138\uc77c\uc988 \ub9ac\ub354\uc5d0\uac8c\ub294 \ucd5c\uc885\uc801\uc73c\ub85c \uc218\uce58\ub97c \uc124\uc815\ud560 \ucc45\uc784\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub2ec\uc131, \ucd08\uacfc \ub610\ub294 \uc2e4\ud328 \uc5ec\ubd80\uc640 \ubb34\uad00\ud558\uac8c \uc608\uce21\uc5d0 \ub300\ud55c \ucc45\uc784\uc740 \uc774\ub4e4\uc774 \uc9d1\ub2c8\ub2e4.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21\uc740 \ub204\uac00 \uc774\uc6a9\ud558\ub294\uac00?<\/h2>\n<p>\ud310\ub9e4 \uc608\uce21\uc740 \uae30\uc5c5 \ub0b4 \uac70\uc758 \ubaa8\ub4e0 \ubd80\uc11c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc7ac\ubb34 \ubd80\uc11c\uc5d0\uc11c\ub294 \ub9e4\ucd9c \uc608\uce21\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5f0\uac04 \ubc0f \ubd84\uae30\ubcc4 \ud22c\uc790 \ubc29\uc2dd\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc81c\ud488 \ub9ac\ub354\ub294 \uc608\uce21\uc744 \ud65c\uc6a9\ud574 \uc2e0\uc81c\ud488 \uc218\uc694\ub97c \uacc4\ud68d\ud558\uba70 HR \ubd80\uc11c\ub294 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ubc29\ud5a5\uc5d0 \ub9de\ucdb0 \ucc44\uc6a9 \uc694\uad6c \uc0ac\ud56d\uc744 \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud310\ub9e4 \uc608\uce21\uc740 \ubaa8\ub4e0 \uae30\uc5c5 \uad6c\uc131\uc6d0\uc5d0\uac8c \uc77c\uc815 \uc218\uc900\uc758 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21\uc758 \ubaa9\uc801\uc740 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\ud310\ub9e4 \uc608\uce21\uc758 \uc8fc\uc694 \ubaa9\uc801\uc740 \uc608\uc0c1 \ud310\ub9e4\ub7c9\uc744 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ub9ac\ub354\uac00 \uc6b4\uc601 \ub85c\ub4dc\ub9f5 \ubc0f \uc608\uc0b0 \uad6c\ucd95 \uacfc\uc815\uc5d0\uc11c \uc774\ub7ec\ud55c \uc218\uce58\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uc131\uc7a5 \uc608\uce21 \uacb0\uacfc\uc5d0 \ub300\ud55c \ud655\uc2e0\uc740 \uc6d0\ud65c\ud55c \uacc4\ud68d \uc218\ub9bd\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc5d0\ub294 \ub354 \ub9ce\uc740 \uace0\uac1d \uc11c\ube44\uc2a4 \uc811\uc810\uc5d0 \uc9c1\uc6d0\uc744 \ud30c\uacac\ud558\uac70\ub098 \uc678\ubd80 \ub9c8\ucf00\ud305 \uc774\ubca4\ud2b8\uc5d0 \uc790\uae08\uc744 \ud560\ub2f9\ud558\uac70\ub098 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\ub294 \uacb0\uc815\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub77c \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uae30 \uc804\uc5d0 \ubbf8\ub9ac \uc0c8 \uc7a5\ube44\ub97c \uad6c\uc785\ud558\uac70\ub098 \uc5c5\uadf8\ub808\uc774\ub4dc\ub97c \uc2e4\uc2dc\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud310\ub9e4 \uc608\uce21\uc744 \uc2e4\uc2dc\ud558\uc9c0 \uc54a\ub294 \ub9ac\ub354\ub294 \uc815\ubcf4\uac00 \uc5c6\ub294 \uc0c1\ud0dc\uc5d0\uc11c \uc911\uc694\ud55c \uc9c0\ucd9c\uc744 \uacb0\uc815\ud558\uac8c \ub429\ub2c8\ub2e4. \ud310\ub9e4\uac00 \uacc4\ud68d\uc5d0\uc11c \ubc97\uc5b4\ub098\ub294 \uacbd\uc6b0, \uc778\ub825 \uac10\ucd95, \uc9c0\uc6d0 \uac10\uc18c, \uc81c\ud488 \uac1c\ubc1c \uc911\ub2e8 \ub4f1\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc740 \uc5b4\ub5bb\uac8c \uc218\ub9bd\ud574\uc57c \ud558\ub294\uac00?<\/h2>\n<p>\ud310\ub9e4 \uc608\uce21\uc740 \ub2e8\uc21c\ud788 \ubaa9\ub85d\uc5d0\uc11c \uccb4\ud06c \ud45c\uc2dc\ub97c \ud558\ub294 \ud56d\ubaa9\uc774 \uc544\ub2cc \uc5ed\ub3d9\uc801\uc778 \uc791\uc5c5\uc785\ub2c8\ub2e4. \ub9e4\ub144 \ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc124\uacc4\ud558\uace0 \ub54c\ub54c\ub85c \uc804\ub7b5\uc744 \ubcc0\uacbd\ud574 \uc0c8\ub85c\uc6b4 \ub3d9\ub825\uc744 \ub9c8\ub828\ud558\ub294 \uac83\uc774 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c 3\uac00\uc9c0 \uc8fc\uc694 \ud65c\ub3d9\uc744 \uc911\uc2ec\uc73c\ub85c \ud300\uacfc \ud568\uaed8 \ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc744 \uc218\ub9bd\ud574 \ubcf4\uc138\uc694.<\/p>\n<ul>\n<li><b>\uc218\uce58 \ubc0f \uae30\uac04 \uacc4\uc0b0<\/b>: \uacc4\ud68d\uc740 \uc608\uc0c1 \uae08\uc561 \uacc4\uc0b0 \ubc29\ubc95 \ubc0f \uc77c\uc815\uc744 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ud310\ub9e4 \uc608\uce21 \ub3c4\uad6c\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4\ub294 \ubcf8 \uac00\uc774\ub4dc \ub4b7\ubd80\ubd84\uc5d0\uc11c CRM\uc774 \uc608\uce21\uc5d0 \uc81c\uacf5\ud558\ub294 \uc774\uc810\uc5d0 \ub300\ud55c \uc139\uc158\uc744 \ucc38\uc870\ud558\uc138\uc694.<\/li>\n<li><b>\uac80\ud1a0 \ubc0f \uc218\uc815<\/b>: \uc8fc\uc694 \ub9c8\uc77c\uc2a4\ud1a4 \uc2dc\uc810\uc5d0\uc11c \uc608\uce21 \uac80\ud1a0\ub97c \uacc4\ud68d\ud558\uace0 \ud544\uc694\ud55c \uacbd\uc6b0 \uc218\uc815\uc744 \uc2e4\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc138\uc77c\uc988 \ub9ac\ub354\uac00 \ub9e4\uc77c \uc608\uce21\uacfc \ube44\uad50\ud574 \uc9c4\ud589 \uc0c1\ud669\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4! \ud558\uc9c0\ub9cc \uc774\uc5d0 \ub354\ud574 \ubd84\uae30 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc815\ub41c \ud655\uc778 \uc77c\uc815\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM\uc758 \uc608\uce21 \ub370\uc774\ud130\uc640 \ub3d9\uae30\ud654\ub418\ub294 \uc601\uc5c5 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud574 \ucd5c\uc2e0 \uc218\uce58\ub97c \uac80\ud1a0\ud558\uc138\uc694.<\/li>\n<li><b>\ud328\ud134 \ud30c\uad34<\/b>: \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b4\ub294 \uc138\uc77c\uc988 \uc870\uc9c1\uc774\ub77c\ub3c4 \ub54c\ub54c\ub85c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\ud3b8\ud574\uc57c \ud560 \ub54c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \ud328\ud134\uc744 \ud30c\uad34\ud558\uba74 \ud6e8\uc52c \ub354 \uc815\ud655\ud55c \uc608\uce21\uc744 \uc0dd\uc131\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud0b5\ub808\ubca8(skip-level) \uc608\uce21\uc744 \uc2dc\ub3c4\ud558\uace0 \ub2e4\uc591\ud55c \uc9c8\ubb38\uc744 \ub358\uc9c0\uace0 \uc774\uadf8\uc81c\ud050\ud2f0\ube0c \uc2a4\ud3f0\uc11c(executive sponsorship) \uac80\ud1a0\ub97c \uc218\ud589\ud558\uace0 \ub370\uc774\ud130\uc5d0 \ub2e4\uc591\ud55c \uac01\ub3c4\ub85c \uc811\uadfc\ud558\uc138\uc694.<\/li>\n<\/ul>\n<h2>\uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uc2dc\uae30\uc5d0 \ud310\ub9e4 \uc608\uce21\uc740 \uc5b4\ub5bb\uac8c \ub418\ub294\uac00?<\/h2>\n<p>\uc608\uc0c1\uce58 \ubabb\ud55c \uc0ac\uac74\uc740 \ud310\ub9e4 \uc608\uce21\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uae30\uc0c1 \uc774\ubcc0\uc774\ub098 \uacbd\uc81c \uc704\uae30\ub294 \uc608\uce21\uc5d0 \uc804\uba74\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\uc0c1 \ub9e4\ucd9c \uc131\uc7a5\uc5d0 \ub300\ud574 \uc54c\uace0 \uc788\ub358 \uc0ac\uc2e4\uc774 \uac11\uc790\uae30 \ub4a4\uc9d1\ud790 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc758 \uc138\uc77c\uc988 \ubc0f \uc7ac\ubb34 \ub9ac\ub354\ub4e4\uc740 \uc608\uc0c1\uce58 \ubabb\ud55c \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud558\uba74 \ub2e4\uc74c\uc5d0 \ub300\ud574 \uc2e0\uc18d\ud788 \ud30c\uc545\ud558\uace0\uc790 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud604\uc7ac \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc740 \uc5b4\ub5a4 \uc0c1\ud669\uc778\uac00?<\/li>\n<li>\ucd5c\uace0\/\ucd5c\uc545\uc758 \uc2dc\ub098\ub9ac\uc624\ub294 \ubb34\uc5c7\uc778\uac00?<\/li>\n<li>\uc9c0\ub09c \uc8fc \ub610\ub294 \ud55c \ub2ec \uc804\uacfc \ube44\uad50\ud574 \uc608\uce21\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uac00?<\/li>\n<\/ul>\n<p>\uc608\uce21\uc740 \uc790\uc6d0 \uc870\ub2ec, \uc778\uc6d0 \uc218 \ub4f1\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4(\ud310\ub9e4 \uc608\uce21 \ubaa9\ud45c \uc139\uc158 \ucc38\uc870). \ub530\ub77c\uc11c \uae09\uaca9\ud55c \ubcc0\ud654\uac00 \ubc1c\uc0dd\ud574\ub3c4 \uc608\uce21\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubd88\ud655\uc2e4\ud55c \ucd94\uc815\uc774\ub098 \ucd94\uce21\uc744 \ubc14\ud0d5\uc73c\ub85c \uc608\uce21\uc744 \ub2e4\uc2dc \uacc4\uc0b0\ud558\ub294 \ub300\uc2e0 \uac70\ub798 \uc0c1\ud0dc \ubc0f \ud30c\uc774\ud504\ub77c\uc778\uc758 \uc815\ud655\ud55c \uc0c1\ud669\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d CRM \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uad8c\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc704\uae30 \uc0c1\ud669\uc5d0\uc11c \uc138\uc77c\uc988 \uc9c1\uc6d0\uc740 \uc0ac\uac74\uc774 \ubc1c\uc0dd\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\uc18d\uc801\uc73c\ub85c CRM\uc5d0 \ub370\uc774\ud130\ub97c \uacf5\uae09\ud568\uc73c\ub85c\uc368 \ub9ac\ub354\ub4e4\uc774 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9ac\ub354\ub4e4\uc740 \uc9d1\uc911\ud574\uc57c \ud560 \ud56d\ubaa9\uc5d0 \ub300\ud574 \uae30\uc5c5 \uc218\uc900\uc758 \uacb0\uc815\uc744 \ub0b4\ub824 \uc9c1\uc6d0\ub4e4\uc744 \uc9c0\uc6d0\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc608\uce21\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc608\uce21\uc758 \ud488\uc9c8\uc740 \uc138\uc77c\uc988\ud300\uc774 CRM\uc5d0 \uacf5\uae09\ud558\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc88c\uc6b0\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubd88\ud655\uc2e4\ud55c \uc2dc\uae30\uc5d0\ub294 \uc601\uc5c5 \ub370\uc774\ud130\uc5d0 \uc2e0\uc18d\ud558\uac8c \uc561\uc138\uc2a4\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \uc601\uc5c5 \uad6c\uc5ed \ubc0f \uc790\uc6d0 \ubc30\ud3ec\ub97c \uc870\uc815\ud558\ub294 \ub2a5\ub825\uc774 \ube44\uc988\ub2c8\uc2a4 \uc5f0\uc18d\uc131\uacfc \uc2e4\ud328\ub97c \uacb0\uc815\ud558\ub294 \uc694\uc18c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704\uae30 \uc0c1\ud669\uc774\ub098 \uc608\uc0c1\uce58 \ubabb\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \uc644\ubcbd\ud55c \uc608\uce21\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \ubc29\ubc95\uc740 \uc5c6\uc9c0\ub9cc \ud30c\uc774\ud504\ub77c\uc778 \uc815\ubcf4\ub97c \uc8fc\uc758 \uae4a\uac8c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \ud310\ub9e4 \ub370\uc774\ud130 \ubd84\uc11d \ube48\ub3c4\ub97c \ub192\uc5ec \ucd94\uc138\ub97c \ud30c\uc545\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \uc608\uce21\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacf5\uac10\uacfc \uad00\uc2ec\uc740 \uc5b8\uc81c\ub098 \uae30\ubcf8\uc774 \ub418\ub294 \uc6d0\uce59\uc774\uc9c0\ub9cc \uc5b4\ub824\uc6b4 \uc0c1\ud669\uc5d0\uc11c\ub294 \ud2b9\ud788 \uc911\uc694\uc131\uc774 \ucee4\uc9d1\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc5b4\ub824\uc6c0\uc5d0 \uacf5\uac10\ud558\uace0 \uc138\uc77c\uc988 \uc9c1\uc6d0\uc5d0\uac8c \uad00\uc2ec\uc744 \uac00\uc9c0\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc5d0 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub0b4\ubd80 \ubc0f \uc678\ubd80 \ud30c\ud2b8\ub108\uc640 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uc2ed\uc2dc\uc624. \uc774\ub7ec\ud55c \uc2e0\ub8b0\ub294 \ud5a5\ud6c4 \uc7ac\uc131\uc7a5\uc744 \uc704\ud55c \ud1a0\ub300\uac00 \ub429\ub2c8\ub2e4. \uc138\uc77c\uc988 \ub9ac\ub354\ub85c\uc11c \uace0\uac1d \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<h2>\ud310\ub9e4 \uc608\uce21\uc740 \uc5bc\ub9c8\ub098 \uc815\ud655\ud55c\uac00?<\/h2>\n<p>Gartner\uc5d0 \ub530\ub974\uba74 \uc870\uc9c1\uc758 \ud310\ub9e4 \uc608\uce21\uc5d0 \ub300\ud574 \ud655\uc2e0\uc774 \uc788\ub2e4\uace0 \ub2f5\ud55c \uc138\uc77c\uc988 \ub9ac\ub354\uc758 \ube44\uc728\uc740 45%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc9c1\uc6d0\uc774 \ud310\ub9e4 \uc608\uce21\uc5d0 \uc790\uc2e0\uc758 \uc9c1\uad00\uc744 \uc77c\uc815 \ubd80\ubd84 \ubc18\uc601\ud558\ub294 \uac83\uc740 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc77c\uc774\uc9c0\ub9cc \uc774\ub85c \uc778\ud574 \uc624\ub958\uac00 \uac1c\uc785\ud560 \uc5ec\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \ubb38\ud654\uc758 \uc911\uc694\uc131\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uac15\uc870\ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \uc815\ud655\ud55c \uc608\uce21\uc744 \uc704\ud574\uc11c\ub294 \uc138\uc77c\uc988 \uc9c1\uc6d0\ubd80\ud130 \uad00\ub9ac\uc790 \ubc0f \uc784\uc6d0\uc9c4\uae4c\uc9c0 \uc601\uc5c5 \uc8fc\uae30\uc5d0 \uc18d\ud55c \ubaa8\ub450\uac00 \uc774\ub7ec\ud55c \uc218\uce58\uac00 \ucd5c\uc2e0 \uc0c1\ud669\uc744 \ubc18\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uc9c1\uc6d0\uc740 \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d \uc815\ubcf4\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uad00\ub9ac\uc790\ub294 \ud30c\uc774\ud504\ub77c\uc778 \uc9c4\ud589 \uc0c1\ud669\uc744 \ucd94\uc801\ud558\uba70 \ub9ac\ub354\ub294 \ubaa8\ub4e0 \ud300\uc774 \uc5b4\ub5bb\uac8c \uc218\uce58\ub97c \ucd94\uc801\ud558\uace0 \uc788\ub294\uc9c0 \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 AI\ub294 \uadf8 \uacfc\uc815\uc5d0\uc11c \ubcf4\uc870 \ub3c4\uad6c\ub85c\uc11c \uc624\ub958 \ub610\ub294 \uc870\uc815 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"crm\">\ud310\ub9e4 \ub9e4\ucd9c \uc608\uce21\uc5d0 \uc5b4\ub5a4 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294\uac00? CRM \uc2dc\uc2a4\ud15c\uc740 \uc5b4\ub5bb\uac8c \ub9e4\ucd9c\uc744 \uc608\uce21\ud558\ub294\uac00?<\/h2>\n<p>CRM\uc740 \uc138\uc77c\uc988 \ub9ac\ub354\uc5d0\uac8c \uc804\uccb4 \ud300\uc758 \uc608\uce21\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ubdf0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \ub2e4\uc74c\uc744 \ud1b5\ud574 \ub9e4\ucd9c\uc744 \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ubdf0.<\/b> CRM\uc758 \ud3ec\uad04\uc801\uc778 \uc608\uce21\uc740 \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ub300\ud55c \uc804\uccb4 \ubdf0\ub97c \ud568\uaed8 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\uace0\uc131\uacfc\uc790 \ucd94\uc801.<\/b> \ucd5c\uc2e0 \uc810\uc218\ud45c\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc9c1\uc6d0\uc774 \uc6d0\ud65c\ud55c \ubaa9\ud45c \ub2ec\uc131\uc744 \uc218\ud589\ud558\uace0 \uc788\ub294\uc9c0 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li><b>\ubcf5\uc7a1\ud55c \uc138\uc77c\uc988\ud300\uc744 \uc704\ud55c \uc608\uce21.<\/b> \uc624\ubc84\ub808\uc774 \ubd84\ud560\uc744 \uc774\uc6a9\ud574 \ub9e4\ucd9c, \uacc4\uc57d \uae08\uc561 \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \ud310\ub9e4 \uc624\ubc84\ub808\uc774\uc5d0 \ud06c\ub808\ub527\uc744 \uc801\uc808\ud558\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc608\uce21\uc740 \ub2e4\uc591\ud55c \uae30\ud68c\uc758 \uc804\uccb4 \ud569\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc608\uce21\uc740 \uc18c\uc720\uc790, \uc2dc\uac04, \uc608\uce21 \ubc94\uc8fc, \uc81c\ud488\uad70, \uad6c\uc5ed \ub4f1 \uc5ec\ub7ec \ucc28\uc6d0 \uc804\ubc18\uc758 \ud1b5\ud654 \ub610\ub294 \uc218\ub7c9\uc758 \ud569\uacc4\ub85c \uac04\uc8fc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \ubaa8\ub4e0 \uad00\uacc4\uc790\uc640 \ud611\uc5c5\ud558\uc5ec \uc608\uce21\uc744 \uc2e4\uc2dc\ud558\uba74 \uae30\ud68c\uac00 \uc5b4\ub5bb\uac8c \uc313\uc774\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988 \ub9ac\ub354, \uc6b4\uc601 \ubd80\uc11c, \uad00\ub9ac\uc790 \ubc0f \uac01 \uc9c1\uc6d0\ubcc4\ub85c \uae30\ud68c\ub97c \uc2ec\uce35 \ubd84\uc11d\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\ub9ce\uc740 \uc774\ub4e4\uc774 \ubcf4\uace0\uc11c\uc640 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uac16\ucd98 CRM\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc27d\uace0 \uac04\ub2e8\ud55c \uc6a9\uc5b4\ub85c \ube44\uc988\ub2c8\uc2a4 \uacfc\uc81c\uac00 \uc704\uce58\ud55c \ubd80\ubd84\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. CRM\uc744 \ud65c\uc6a9\ud558\uba74 \ud310\ub9e4\ud300 5\uac1c \uc911 4\uac1c\uac00 \uc801\uc808\ud55c \uc131\uc7a5 \uc18d\ub3c4\ub97c \ubcf4\uc774\ub294 \uacbd\uc6b0\uc5d0 \ub098\uba38\uc9c0 \ud55c \ud300\uc5d0\ub9cc \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubb38\uc81c\uac00 \uc788\ub294 \ud2b9\uc815 \uc81c\ud488\uc744 \ucc3e\uc544\ub0bc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ub370\uc774\ud130\ub294 \ud310\ub9e4\ub97c \uac1c\uc120\ud558\uace0 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \uc791\ub3d9\uc774 \uac00\ub2a5\ud55c \ubd80\ubd84\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>CRM\uc774 \uc81c\uacf5\ud558\ub294 \ub610 \ub2e4\ub978 \uc774\uc810\uc740 AI\uac00 \uc9c0\uce68\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc601\uc5c5\uc6a9 AI \ub3c4\uad6c\ub97c \uc774\uc6a9\ud558\uba74 \uc2e4\uc81c \ud310\ub9e4 \uc0c1\ud669\uc744 \uc911\ub9bd\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, AI\ub294 \uae30\ud68c\uac00 3\ubd84\uae30 \uc5f0\uc18d \uc5f0\uae30\ub418\uc5c8\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac1c\uc778\uc774 \ub370\uc774\ud130\ub97c \uac80\ud1a0\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \ub354 \ub2a6\uac8c \ubc1c\uacac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \uac1c\uc778\uc6a9 \ub370\uc774\ud130 \uacfc\ud559\uc790\ub85c \ud65c\uc6a9\ud574 \uc608\uce21 \ubc0f \uc804\uccb4 \uc601\uc5c5 \uc6b4\uc601\uc744 \ud55c \ub2e8\uacc4 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc608\uce21\ud615 AI \ub3c4\uad6c\ub294 \uacfc\uac70 \uc601\uc5c5 \ub370\uc774\ud130\ub97c \uc870\uc0ac\ud558\uc5ec \uc7a0\uc7ac\uc801\uc778 \ubbf8\ub798 \uc608\uce21\uc744 \uc5ff\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccb4\uacb0\ub960 \ub610\ub294 \uace0\uac1d \ubbf8\ud305 \ud69f\uc218 \ub4f1\uc758 \uc694\uc18c\ub97c \ubd84\uc11d\ud558\uc5ec \ud310\ub9e4 \uc608\uce21\uc5d0 \ucd94\uce21\uc774 \uac1c\uc785\ud560 \uc5ec\uc9c0\ub97c \uc5c6\uc560\uace0 \ubcf4\ub2e4 \uc815\ud655\ud55c \uc218\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc744 \uc704\ud55c \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub824\uba74 \ucd5c\uc18c 12\uac1c\uc6d4 \ub3d9\uc548 \uc601\uc5c5 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>.<\/p>\n<h2 id=\"crm\">CRM\uc744 \uc774\uc6a9\ud55c \uc608\uce21\uc774 \ub2e4\ub978 \ubc29\ubc95\ubcf4\ub2e4 \uc6b0\uc218\ud55c \uc810\uc740 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>CRM\uc744 \uc0ac\uc6a9\ud558\uba74 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ubcf4\ub2e4 \ud6e8\uc52c \uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc791 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc138\uc77c\uc988\ud300\uc740 \ubcf4\ud1b5 \ud310\ub9e4 \uc608\uce21 \uacc4\uc0b0\uc744 \uc704\ud574 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \ub610\ub294 \ub300\ub7b5\uc801\uc778 \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \ucd08\uae30\uc5d0\ub294 \uc720\ud6a8\ud560 \uc218 \uc788\uc9c0\ub9cc \uacb0\uad6d\uc5d0\ub294 \ud655\uc7a5\uc774 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ud310\ub9e4 \ud658\uacbd\uc740 \uacfc\uac70 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc758 \uc218\ud589 \ubc29\uc2dd\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc804\ud654 \ud1b5\ud654 \uc804\ub7b5\uc5d0 \uc774\ub974\ub294 \ubaa8\ub4e0 \uce21\uba74\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ud310\ub9e4\uac00 \ub298\uc5b4\ub0a0\uc218\ub85d CRM\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9e4\ub144 \ud310\ub9e4 \uc608\uce21 \uacc4\ud68d\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc124\uacc4\ud558\uace0 \ub54c\ub54c\ub85c \uc804\ub7b5\uc744 \ubcc0\uacbd\ud574 \uc0c8\ub85c\uc6b4 \ub3d9\ub825\uc744 \ub9c8\ub828\ud558\ub294 \uac83\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \uc870\uc9c1\uc774 \uc62c\ubc14\ub978 \uc608\uce21 \ud504\ub85c\uc138\uc2a4 \ubc0f \ub3c4\uad6c\ub97c \uc774\uc6a9\ud574 \uc608\uce21 \uac00\ub2a5\ud55c \ub9e4\ucd9c \uc131\uc7a5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub294 \ud1a0\ub300\ub97c \ub9c8\ub828\ud558\uc138\uc694. \ud310\ub9e4 \uc608\uce21\uc744&hellip;<\/p>\n","protected":false},"author":1,"featured_media":426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109,139,166,167],"coauthors":[8],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm","blog-forecasting","blog-sales-management","blog-sales-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ud310\ub9e4 \uc608\uce21 \uad6c\ucd95\uc744 \uc704\ud55c \uc644\ubcbd \uac00\uc774\ub4dc- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc815\ud655\ud55c \uc601\uc5c5 \uc608\uce21\uc744 \uc704\ud574 \ubb34\uc5c7\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \ub370\uc774\ud130 \uc218\uc9d1\ubd80\ud130 \ud30c\uc774\ud504\ub77c\uc778 \ubd84\uc11d, \uc608\uce21 \ubaa8\ub378\ub9c1\uae4c\uc9c0. \ub9c9\ub9c9\ud588\ub358 \uc601\uc5c5 \uc608\uce21 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud558\ub294 \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. &#039;\uac10&#039;\uc774 \uc544\ub2cc &#039;\ub370\uc774\ud130&#039;\ub85c \ubbf8\ub798 \ub9e4\ucd9c\uc744 \uc608\uce21\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/building-a-sales-forecast-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud310\ub9e4 \uc608\uce21 \uad6c\ucd95\uc744 \uc704\ud55c \uc644\ubcbd \uac00\uc774\ub4dc\" \/>\n<meta property=\"og:description\" content=\"\uc815\ud655\ud55c \uc601\uc5c5 \uc608\uce21\uc744 \uc704\ud574 \ubb34\uc5c7\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? 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