{"id":46,"date":"2025-05-09T20:07:00","date_gmt":"2025-11-12T20:07:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=46"},"modified":"2025-11-27T13:36:24","modified_gmt":"2025-11-27T04:36:24","slug":"email-open-rates","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/email-open-rates\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305 – \uc624\ud508\uc728\uc758 \uc911\uc694\uc131 \ubc0f \uc9c0\ud45c \ud65c\uc6a9 \uc804\ub7b5"},"content":{"rendered":"

\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uac00 \ubcc0\ud654\ud558\uba74\uc11c \uc774\uba54\uc77c \uc624\ud508\uc728\uc758 \uc911\uc694\uc131\uc774 \uac10\uc18c\ud588\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uc624\ud508\uc728 \uc9c0\ud45c\ub294 \uc5ec\uc804\ud788 \uc720\uc758\ubbf8\ud55c \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uad00\ub828 \uc9c0\ud45c\uc640 \ud568\uaed8 \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0, \uc131\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud55c \ucc38\uace0 \uc9c0\ud45c\ub85c \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694.<\/h2>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 \uc624\ub7ab\ub3d9\uc548 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub85c \uc5ec\uaca8\uc838 \uc654\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc774\uba54\uc77c \uc8fc\uc18c \ub4a4\uc5d0 \uc2e4\uc81c \uad6c\ub3c5\uc790\uac00 \uc874\uc7ac\ud558\uace0, \uc774\ub4e4\uc774 \uc6b0\ub9ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uba74 \ud5a5\ud6c4 \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc774\uba54\uc77c \uc624\ud508\uc728\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ubc14\ub00c\uba74\uc11c \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucc38\uc5ec \uc9c0\ud45c\ub85c \uac04\uc8fc\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8 \uc774\uc720\ub294 \ub9ce\uc740 \uc774\uba54\uc77c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc758 \uc218\uc2e0 \ud544\ud130\ub9c1 \ubc29\uc2dd\uc744 \ubcc0\uacbd\ud558\uba74\uc11c, \uc774\uba54\uc77c\uc774 \ub3c4\ucc29\ud558\uc790\ub9c8\uc790 \uc5f4\ub78c\ub418\uac70\ub098 \ud074\ub9ad\ub418\ub294 \ube44\uc778\uac04\uc801\uc778 \uc0c1\ud638\uc791\uc6a9(\uc989, \ubd07\uc5d0 \uc758\ud55c \ud65c\ub3d9)\uc774 \uc99d\uac00\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uc7a5 \uc548\uc804\ud55c \ubc1b\uc740 \ud3b8\uc9c0\ud568 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\uba74\uc11c, \ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\uac1d \ucc38\uc5ec\ub3c4\ub97c \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc5d0\ub3c4 \ubcc0\ud654\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uba54\uc77c \uc624\ud508 \uc218\ub294 \ub354 \uc774\uc0c1 \uace0\uac1d \ucc38\uc5ec\ub3c4\ub97c \uc808\ub300\uc801\uc73c\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\ub294 \uc544\ub2d9\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud074\ub9ad\ub960 \ubc0f \uc804\ud658 \ub370\uc774\ud130\uc640 \ud568\uaed8 \ubd84\uc11d\ud558\uba74 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uc804\uccb4\uc801\uc73c\ub85c \ud30c\uc545\ud558\ub294 \ub370 \uc5ec\uc804\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ub610\ud55c \uba54\uc77c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc5ec\ub7ec\ubd84\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uba54\uc2dc\uc9c0 \ubc1c\uc2e0\uc790\ub85c \uc778\uc2dd\ud558\uace0 \uc788\ub294\uc9c0\ub3c4 \uac00\ub2a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc \uc774\uba54\uc77c \uc624\ud508\uc728\uc758 \uc5f0\uad00\uc131\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\uc804\ud788 \uc88b\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\uc778 \uc774\uba54\uc77c \uc624\ud508\uc728<\/b><\/h3>\n

Apple\uc758 MPP<\/a> \uac19\uc740 \uba54\uc77c \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc774 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 \uac1c\ubcc4 \uc218\uce58\ub9cc\uc73c\ub85c\ub294 \ud55c\uacc4\uac00 \uc788\uc9c0\ub9cc, \uc77c\uc815 \uae30\uac04\uc758 \ub370\uc774\ud130\ub97c \uc885\ud569\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uba74 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud310\ub2e8\ud558\ub294 \ub370 \uc5ec\uc804\ud788 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc624\ud508\uc728\uc774 \uac10\uc18c\ud588\ub2e4\uba74, \uba54\uc77c\uc774 \uc2a4\ud338\ud568\uc73c\ub85c \ubd84\ub958\ub418\uc5c8\uac70\ub098 \ucc28\ub2e8\ub418\uace0 \uc788\uc744 \uac00\ub2a5\uc131, \uad6c\ub3c5\uc790\uc758 \ud53c\ub85c\ub3c4 \uc99d\uac00, \ud639\uc740 \ucf58\ud150\uce20\uc758 \uad00\ub828\uc131\uc774\ub098 \uba85\ud655\ud55c CTA(Call to Action) \ubd80\uc871 \ub4f1\uc744 \uc758\uc2ec\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc624\ud508\uc728\uc774 \uae09\uc99d\ud558\uba74 \ube0c\ub79c\ub4dc\uc5d0 \uc2e0\uaddc \uac00\uc785\uc790\uac00 \uc720\uc785\ub418\uc5c8\uac70\ub098, \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774\ub098 \ucf58\ud150\uce20\uac00 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc88b\uc740 \ubc18\uc751\uc744 \uc5bb\uc5c8\uac70\ub098, \ud639\uc740 \uc774\uc804\uc758 \uc2a4\ud338\ud568 \ubd84\ub958 \ucc28\ub2e8 \ubb38\uc81c \ub4f1\uc774 \ud574\uacb0\ub418\uc5c8\uc744 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5c5\uacc4 \uc804\ubc18\uc801\uc73c\ub85c \uc774\uba54\uc77c \uc624\ud508\uc728\uc774 \uac10\uc18c\ud558\uace0 \uc788\ub098\uc694?<\/b><\/h3>\n

\uc774 \uc9c8\ubb38\uc740 \u2018\uc774\uba54\uc77c \uc624\ud508\uc728\uc774 \uc804\ubc18\uc801\uc73c\ub85c \ud558\ub77d\ud558\uace0 \uc788\ub2e4\u2019\ub294 \ud0c0\uc0ac \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc758 \ube14\ub85c\uadf8\ub97c \ubcf8 \ud55c \uace0\uac1d\uc774 \ubcf4\ub0b4\uc628 \uc9c8\ubb38\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 Apple\uc774 2024\ub144 4\uc6d4\uc5d0 \uc790\uc0ac \uc11c\ube44\uc2a4\uc758 \uc218\uc2e0 \ud544\ud130\ub9c1 \ubc29\uc2dd\uc744 \uc870\uc815\ud558\uba74\uc11c \uc624\ud508 \ud53d\uc140\uc774 \uc790\ub3d9\uc73c\ub85c \ub85c\ub529\ub418\ub294 \ud69f\uc218\uac00 \uc904\uc5b4\ub4e4\uc5c8\uace0, \uadf8\ub85c \uc778\ud574 \uc774\uba54\uc77c \uc624\ud508\uc728\uc774 \uc804\ubc18\uc801\uc73c\ub85c \ud558\ub77d\ud588\ub2e4\ub294 \uacb0\ub860\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba70 \uc774\uba54\uc77c \uc624\ud508\uc728 \uac10\uc18c\uc640 \uad00\ub828\ub41c \ub2e4\ub978 \ud070 \uc774\uc288\ub97c \ucc3e\uc744 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc 2023-2024\ub144 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 2023\ub144 \ud3c9\uade0 33.07%\uc5d0\uc11c 2024\ub144 36.24%\ub85c, \uc2e4\uc81c\ub85c\ub294 \uc0c1\uc2b9\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9e4\ub144 3\uc6d4\uacbd\ubd80\ud130 \uc624\ud508\uc728\uc774 \uac10\uc18c\ud558\uae30 \uc2dc\uc791\ud574, 8\uc6d4 \ub9d0\uacbd\ubd80\ud130 \ud68c\ubcf5\ub418\uae30 \uc2dc\uc791\ud558\ub294 \ud750\ub984\uc774 2023-2024 \ub450 \ud574\uc5d0 \uac78\uccd0 \ub3d9\uc77c\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc774\uba54\uc77c \uc624\ud508\uc728 \uac10\uc18c \ud604\uc0c1\uc740 2023\ub144\uc5d0 \ube44\ud574 2024\ub144\uc5d0 \ub2e4\uc18c \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud64d\ubcf4\ud560 \ub9cc\ud55c \uba85\ud655\ud55c \uc2dc\uc98c\uc131 \uc774\ubca4\ud2b8(\uc608: \uba85\uc808 \uc138\uc77c)\uac00 \ubd80\uc871\ud588\ub358 \uac83\ub9cc\uc73c\ub85c \uc124\uba85\ud558\uae30 \uc5b4\ub824\uc6b4 \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n

Yahoo\uc640 Gmail\uc758 \ubc1c\uc2e0\uc790 \uac00\uc774\ub4dc\ub77c\uc778 \uac15\ud654<\/a>\ub85c \uc778\ud574 \uc77c\ubd80 \uc774\uba54\uc77c\uc774 \uc778\uc99d \ubbf8\ube44\ub85c \ucc28\ub2e8\ub418\uac70\ub098 \uc2a4\ud338\ud568\uc73c\ub85c \ubd84\ub958\ub418\uc5c8\uc744 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud639\uc740 Gmail\uc744 \ube44\ub86f\ud55c \uc77c\ubd80 \uba54\uc77c \uc11c\ube44\uc2a4\uc5d0\uc11c\ub3c4\uc785\ud55c AI \uc694\uc57d \uae30\ub2a5\uc73c\ub85c \uc778\ud574 \uad6c\ub3c5\uc790\ub4e4\uc774 \uba54\uc77c\uc744 \uc5f4\uc9c0 \uc54a\uace0\ub3c4 \ud575\uc2ec \ub0b4\uc6a9\uc744 \ubbf8\ub9ac \ud30c\uc545\ud558\uac8c \ub41c \uc810\ub3c4 \uc624\ud508\uc728 \uac10\uc18c\uc758 \ud55c \uc694\uc778\uc77c \uc218 \uc788\uc8e0.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc55e\uc11c \uc5b8\uae09\ub41c Apple\uc758 \uba54\uc77c \uc218\uc2e0 \ud544\ud130\ub9c1 \uc815\ucc45 \ubcc0\uacbd\ub3c4 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub9e4\ub144 \ud2b9\uc815 \uc2dc\uae30\uc5d0 \uc624\ud508\uc728\uc774 \ud558\ub77d\ud558\ub294 \uacc4\uc808\uc801 \ud328\ud134 \uc5ed\uc2dc \ud568\uaed8 \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\uba54\uc77c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uac00 \uc218\uc2e0 \ud544\ud130\ub9c1 \uc54c\uace0\ub9ac\uc998\uc744 \uc8fc\uae30\uc801\uc73c\ub85c \uc870\uc815\ud558\ub294 \uac83\uc740 \ub4dc\ubb38 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc624\ud508\uc728\uc758 \uae09\uaca9\ud55c \uae09\ub4f1\/\ud558\ub77d\ubcf4\ub2e4\ub294 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ucd94\uc138\ub97c \uc0b4\ud3b4\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Salesforce\uc758 \uc194\ub8e8\uc158 \ucee8\uc124\ud305 \uc218\uc11d \ub9e4\ub2c8\uc800\uc778 Dimiter Batmazian\uc740 \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8 \uad00\ub9ac(list hygiene)\uc640 \ucf58\ud150\uce20 \uac1c\uc778\ud654\uc640 \uad00\ub828\ud574 \ub610 \ud558\ub098 \uc911\uc694\ud55c \uc810\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc77c\ubd80 \ube0c\ub79c\ub4dc\ub098 \uae30\uc5c5\ub4e4\uc740 \ud55c\ubc88 \uc124\uc815\ud55c \uc774\uba54\uc77c \ucf58\ud150\uce20\uc640 \ucea0\ud398\uc778\uc744 \uadf8\ub300\ub85c \ubc29\uce58\ud574\ubc84\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544, \uc218\uc2e0\uc790 \uc785\uc7a5\uc5d0\uc11c \uacfc\ud3ec\ud654(over-saturation)\uac00 \uc77c\uc5b4\ub0a9\ub2c8\ub2e4. \uc800\ub294 \uc774\uba54\uc77c \uc624\ud508\uc728\uc774 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc904\uc5b4\ub4e4 \uc218 \uc788\ub2e4\uace0 \ubcf4\uace0, \uc774 \ud750\ub984\uc744 \ubc18\uc804\uc2dc\ud0a4\ub824\uba74 \ud504\ub85c\uadf8\ub7a8\uc744 \uc0c8\ub86d\uac8c \uad6c\uc131\ud558\uac70\ub098 \ud0c0\uac9f \uc138\ubd84\ud654\ub97c \uc870\uc815\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d<\/p>\n

\uc774\uba54\uc77c \uc624\ud508\uc728 \uac10\uc18c \uc2dc \uc810\uac80 \uc561\uc158 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/b><\/h4>\n

\uba3c\uc800 \ucc98\uc74c\uc73c\ub85c \ub3cc\uc544\uac00\uc11c \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774 \ubc1c\uc2e0\uc790 \uac00\uc774\ub4dc\ub77c\uc778<\/a> \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ubc1c\uc1a1 \ub3c4\uba54\uc778\uc5d0 \ubcc4\ub2e4\ub978 \ubb38\uc81c\uac00 \uc5c6\ub2e4\ub294 \uac83\uc774 \ud655\uc778\ub418\uba74, \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \uc624\ud508\uc728\uc774\ub098 \ud074\ub9ad\ub960 \ub4f1\uc758 \ucd94\uc774\ub97c \uc0b4\ud3b4\ubcf4\uba74\uc11c \ud2b9\uc815 \ucea0\ud398\uc778\uc774\ub098 \ubc1c\uc1a1 \uc791\uc5c5\uc774 \uc2a4\ud338 \ubd84\ub958\ub098 \uba54\uc77c \ucc28\ub2e8 \uc774\uc288\ub97c \uc720\ubc1c\ud588\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n

\uc77c\ubc18\uc801\uc73c\ub85c \ucd94\uc801 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ub2e8\uc11c\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc218 \ub610\ub294 \ud074\ub9ad \uc218\uac00 \uae09\uac10\ud588\ub098\uc694? \ud639\uc740 \ubcfc\ub968\uc774 \uae09\uc99d\ud588\ub098\uc694? \uc624\ub798\ub41c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc9c4 \uc54a\uc558\ub098\uc694? \ud639\uc740 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\uc640 \uc5f0\uad00\uc131\uc774 \uc788\ub098\uc694?<\/p>\n

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