{"id":461,"date":"2023-12-13T20:23:00","date_gmt":"2025-11-12T20:23:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=461"},"modified":"2025-11-27T08:45:20","modified_gmt":"2025-11-26T23:45:20","slug":"marketing-data-analytics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing-data-analytics\/","title":{"rendered":"\uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub300\uc5d0 \ub9de\ucd98 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\uc815 \ubc29\ubc95"},"content":{"rendered":"

\uc0ac\ubb34\uc2e4\uc5d0\uc11c \ud0dc\ube14\ub9bf\uc73c\ub85c \uae30\uc220, \uae30\uc5c5 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacc4\ud68d\uc744 \uc218\ub9bd\ud558\uace0 \uc788\ub294 \uc5ec\uc131. \ubc1d\uc740 \ud45c\uc815\uc73c\ub85c SNS, \uc778\ud130\ub137\uc5d0\uc11c \ub124\ud2b8\uc6cc\ud0b9\uc744 \uc704\ud55c \uc628\ub77c\uc778 \uac80\uc0c9\uc744 \uc218\ud589\ud558\uace0 \uc774\uba54\uc77c \ubc0f \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc774\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub9ce\uc740 \uae30\uc5c5\uc774 \ub370\uc774\ud130 \uc804\ub7b5 \uac1c\uc120\uc744 \ud1b5\ud574 \uc758\ubbf8 \uc788\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uc870\uc9c1 \ub0b4\uc5d0\uc11c \uc804\uccb4 \ud300\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4.<\/h2>\n

\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ud658\uacbd\uc774 \uc9c0\ub09c 2\ub144\uac04 \ud06c\uac8c \ubcc0\ud654\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc5d0\ub294 \uc758\uc2ec\ud560 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uae30\uc5c5\uc758 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uba74\ubc00\ud55c \uc870\uc0ac\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc73c\uba70 Apple\uacfc Google\uc758 \uc815\ucc45\uc740 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \uad11\ubc94\uc704\ud55c \ubcc0\ud654\ub97c \uc57c\uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc740 \ub610\ud55c \uc5b4\ub5a4 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uac83\uc774\uba70, \ud574\ub2f9 \uc815\ubcf4\uac00 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud574 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc2e0\uc911\ud55c \ud0dc\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud655\uc7a5\uc131\uacfc \uac1c\uc778\ud654\ub77c\ub294 \uc6a9\uc5b4\uac00 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub294 \uac15\ub825\ud55c \ubd84\uc11d\uc774 \ub3d9\ubc18\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74 \ub2ec\uc131\uc774 \uc5b4\ub824\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9ce\uc740 \uae30\uc5c5\uc5d0\uac8c \uc5b4\ub824\uc6c0\uc744 \uc57c\uae30\ud558\ub294 \uacfc\uc81c\uc784\uc774 \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc131\uacf5\uc744 \uc704\ud574 \uc5b4\ub5a0\ud55c \ub178\ub825\uc744 \ud558\uace0 \uc788\uc744\uae4c\uc694? \uc774\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0c8\ub85c\uc6b4 \ubbf8\ub798\ub97c \uacc4\ud68d\ud558\uace0 \uc624\ub298\ub0a0\uc758 \ubcf5\uc7a1\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 Cox Automotive \ubc0f Sobeys\uc758 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\ub85c\ubd80\ud130 \uc218\uc9d1\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\ud574\ub2f9 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0\uc11c \uc5b4\ub5a0\ud55c \ubcc0\ud654\ub97c \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uacb0\uacfc\ub97c \uac1c\uc120\ud588\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n

\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d \uc804\ub7b5 \uc81c\uace0\ud558\uae30<\/h2>\n

\uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud55c \uc870\uce58\uac00 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc73c\uba70 \uc774\ub294 \ubc14\ub78c\uc9c1\ud55c \ud604\uc0c1\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \uac15\ud654\ub41c \uc81c\ud55c\uc740 \uc624\ud508\uc728 \ubc0f \uc131\uacf5 \ubca4\uce58\ub9c8\ud0b9\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uce21\uc815 \ubc29\ubc95 \ub4f1 \ub2e4\uc591\ud55c \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub97c \ub0ae\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc6b0\ub9ac\ub294 \uc804\ub7b5\uc5d0 \ubcc0\ud654\ub97c \uc904 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874\uc758 \uc131\uacf5 \uc9c0\ud45c\uac00 \ub354 \uc774\uc0c1 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uace0 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uba74\uc11c \ub9c8\ucf00\ud130\ub4e4\uc740 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubcf4\ub2e4 \uc804\uccb4\uc801\uc73c\ub85c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc744 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ub610\ub294 \ub2e8\uc808\ub41c \ud658\uacbd\uc5d0\uc11c \ud3c9\uac00\ud558\ub294 \ubc29\uc2dd\uc5d0\uc11c \ud1b5\ud569 \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \ubaa8\ub4e0 \ud22c\uc790 \uc804\ubc18\uc758 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 83%\uac00 \ucc44\ub110 \uac04 \uc870\uc815\uc774 \ub2e8\uc808\ub418\uac70\ub098 \uc911\ubcf5\ub418\uc9c0 \uc54a\uace0 \uc5ed\ub3d9\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, \uc774\ub294 2021\ub144\uc758 68%\uc5d0\uc11c \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc9c1\uc811 \ud68d\ub4dd\ud55c \uc815\ubcf4, \uc989 \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \ub354\uc6b1 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uccad\uc911 \ub370\uc774\ud130\ub97c \uad6c\ub9e4\ud558\ub294 \uac1c\ubc29\ud615 \ub370\uc774\ud130 \uad50\ud658\uacfc \uac19\uc740 \uad6c\uc2dd \uad00\ud589\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc0ac\uc6a9\uc790 \ub3d9\uc758\uc5d0 \uae30\ubc18\ud574 \uc790\uc0ac \ub370\uc774\ud130 \uc790\uc0b0\uc744 \uad6c\ucd95\ud558\ub824\ub294 \ud604\ub300\ud654 \ub178\ub825\uc774 \uc9c4\ud589 \uc911\uc785\ub2c8\ub2e4.<\/p>\n

Cox Automotive\ub294 \uc9c0\ub09c 2\ub144\uac04 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uc2dc\uc57c\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc5ec\ub7ec \uc790\uc0ac \ube0c\ub79c\ub4dc\uc758 \uc5ed\ud560, \ucc38\uc5ec, \uc81c\ud488 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uc911\uc559\uc73c\ub85c \ud1b5\ud569\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\uc81c \ud300\uc740 \ub9de\ucda4\ud615 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \ud2b9\uc815 \uccad\uc911\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c Cox Automotive\ub294 \ub370\uc774\ud130 \ud1b5\ud569\uc744 \ubc14\ud0d5\uc73c\ub85c \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5ed\ub7c9\uc744 \uac1c\uc120\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc138\uadf8\uba3c\ud2b8 \ubc0f \uc5ed\ud560\ubcc4\ub85c \uac00\uce58\ub97c \uc815\uc758\ud558\uc5ec \ud574\uacb0 \uc911\uc778 \ubb38\uc81c \ubc0f \uac01 \uc81c\ud488\uc5d0 \ub300\ud574 \uc804\ub2ec\ud574\uc57c \ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uba85\ud655\ud788 \uc774\ud574\ud569\ub2c8\ub2e4.<\/p>\n

\uc790\ub3d9\ud654\ub97c \uc774\uc6a9\ud574 \uc2a4\ub9c8\ud2b8\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc704\ud55c \uc2dc\uac04 \ud655\ubcf4\ud558\uae30<\/h2>\n

\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc704\ud574\uc11c\ub294 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ub300\ud55c \ud655\uc2e4\ud55c \ube44\uc804\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uc774\ub7ec\ud55c \ube44\uc804\uc744 \uc2e4\ud604\ud558\ub294 \uccab \uac78\uc74c\uc774 \ub429\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc138\uadf8\uba58\ud14c\uc774\uc158\uacfc \uac19\uc740 \uc0ac\uc18c\ud55c \uc791\uc5c5\uc744 \ucc98\ub9ac\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud544\uc694\ud55c \uc815\ubcf4\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ubdf0\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\uad11\uace0, \uace0\uac1d \ucc38\uc5ec \ubc0f \ud5a5\uc0c1\ub41c \uacbd\ud5d8 \uc81c\uacf5, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \uc804\ud658\uc744 \uc704\ud574 \uae30\uc220 \uc2a4\ud0dd\uc5d0\uc11c \uc810\uc810 \ub354 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub978 \ubcf5\uc7a1\uc131\uc740 \ud300\uc774 \uc5c5\ubb34\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub300\uc2e0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130 \uc5f0\uacb0 \ubc0f \uc870\ud654\uc5d0 \uacfc\ub3c4\ud55c \uc2dc\uac04\uc744 \ud560\uc560\ud558\ub3c4\ub85d \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud300\uc758 \uc218\ub3d9 \ub370\uc774\ud130 \uc9d1\uacc4 \ubd80\ub2f4\uc744 \uc644\ud654\ud558\ub824\uba74 \ub4a4\uc11e\uc5ec \uc788\ub294 \ud50c\ub7ab\ud3fc\uc5d0 \uc758\uc874\ud558\ub294 \ub300\uc2e0 \uc790\ub3d9\ud654\ub41c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ucea0\ud398\uc778 \uba85\uce6d \ubc0f \ubd84\ub958 \uad00\ub9ac, \uc694\uac74 \ucd94\uc801, \ub370\uc774\ud130 \uc804\ub2ec \ubc0f \ud488\uc9c8 \ubcf4\uc7a5 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc778\ud154\ub9ac\uc804\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ucf54\ub529 \uc5c6\uc774 \ud074\ub9ad\ub9cc\uc73c\ub85c \uc6d0\ud65c\ud55c \ub370\uc774\ud130 \uc5f0\uacb0\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654 \ubc0f AI\uc640 \uac19\uc740 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \ud50c\ub7ab\ud3fc\uc740 \ub370\uc774\ud130 \uc900\ube44\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc744 \uc904\uc774\uace0 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \ub370\uc774\ud130 \uc5f0\uacb0\uc774 \uc804\ubd80\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ub370\uc774\ud130\ub97c \uc870\ud654\uc2dc\ucf1c \uc6d0\uc2dc \ub370\uc774\ud130\ub97c \ubcf4\uac15\ud558\ub294 \uc77c\uad00\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc758 \ubc14\ub2e4\uc5d0\uc11c \uae38\uc744 \uc783\uc744 \uc704\ud5d8\uc744 \ubc29\uc9c0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\ub824\uba74 \uc790\ub3d9\ud654\ub41c \ubd84\ub958 \uad00\ub9ac, \uc720\uc5f0\ud55c \uc870\ud654 \ub85c\uc9c1, \uc885\ud569\uc801\uc778 \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ubcc0\ud654\ud558\ub294 \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\uc5d0 \ub9de\ucdb0 \uc9c4\ud654\ud558\ub294 \uc815\ud655\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \ub354 \ub9ce\uc740 \ud14c\uc2a4\ud2b8\uc640 \ud559\uc2b5\uc5d0 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubd80\uc815\ud655\ud55c \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d \ud574\ub3c5\uc5d0 \ub0ad\ube44\ub418\ub294 \uc2dc\uac04 \uc808\uac10, ROI \uac1c\uc120 \ubc0f \uace0\uac1d \ub9cc\uc871\uc774\ub77c\ub294 \ucd5c\uc885 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc774\uc6a9\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \uacb0\uacfc\ub85c \uc804\ud658\ud558\uae30<\/h2>\n

\uad50\ucc28\ucc44\ub110 \ubc0f \uc790\uc0ac \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \ubcf4\uc720\ud558\uba74 \ub9c8\ucf00\ud305 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uae30\ubc18 \uacb0\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud130\ub294 \ud074\ub9ad \ubc0f \uc624\ud508\uacfc \uac19\uc740 \uc0c1\uc704 \ud37c\ub12c \uc9c0\ud45c\uc5d0\ub9cc \uc9d1\uc911\ud558\uc9c0 \uc54a\uace0 \uac00\uc785 \ubc0f \uad6c\ub9e4\uc640 \uac19\uc740 \ud6c4\uc18d \uacb0\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2dd\ub8cc\ud488 \uccb4\uc778 Sobeys\ub294 \uc815\uc131\uc801 \ubc0f \uc815\ub7c9\uc801 \ub370\uc774\ud130\ub97c \ubaa8\ub450 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0\uc11c \uc131\uacf5 \uce21\uc815 \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Sobeys\uc758 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd80\ubb38 \ubd80\uc0ac\uc7a5(Vice president of marketing communications) \uc5d0\ub9ac\uce74 \ub4dc \ud558\uc2a4(Erika De Haas)\ub294 \u201c\uce21\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c4 \ud56d\ubaa9\uc740 \uc644\ub8cc \uac00\ub2a5\uc131\ub3c4 \ub192\uc544\uc9c4\ub2e4. \ub2f9\uc0ac\ub294 \uc5f0\uacb0\ub41c \ud480\ud37c\ub12c(full funnel) \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uc790\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uba85\ud655\ud55c \ubca0\uc774\uc2a4\ub77c\uc778 \ubca4\uce58\ub9c8\ud06c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4. \uc774\ub294 \uacbd\ud5d8\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8 \ud6a8\uacfc\ub97c \ucd09\uc9c4\ud558\uace0 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uae30\ubc18\uc744 \ud655\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4\u201d\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Sobeys\uc758 \uc811\uadfc \uc804\ub7b5\uc740 \uc601\uc5c5 \ud37c\ub12c\uc744 \ud558\ub098\uc758 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc73c\ub85c \ubcf4\ub294 \uac83\uc774\uba70, \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub4dc \ud558\uc2a4(De Haas)\ub294 \u201c\ub2f9\uc0ac\ub294 \uc0c1\uc704 \ud37c\ub12c\uc5d0\uc11c \uce90\ub098\ub2e4\uc778 \uac00\uc871\uc774 Sobeys\ub97c \uc120\ud0dd\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac10\uc815\uc801 \uc774\uc810\uc5d0 \uc911\uc810\uc744 \ub454\ub2e4. \uc774\ub97c \uc704\ud574 \uc6b0\ub9ac\ub294 \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\ub97c \uc870\uc0ac\ud558\uba70, \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc \uc18c\uc720\uad8c(brand ownership)\uacfc \ube0c\ub79c\ub4dc \uc790\uc0b0(brand equity)\uc774\ub2e4. \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \ud37c\ub12c\uc744 \ub530\ub77c \uc774\ub3d9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc6b0\ub9ac\ub294 \ub354 \ub9ce\uc740 \uae30\ub2a5\uc801 \uc774\uc810\uc744 \uc81c\uacf5\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \uacbd\ud5d8\uc744 \uac1c\ubc1c\ud558\uba70 \uc774\ub54c \uac70\ub798 \uc131\uacf5\ub960\uc774 \ub354 \ub192\uac8c \uce21\uc815\ub41c\ub2e4\u201d\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub4dc \ud558\uc2a4(De Haas)\uc5d0 \ub530\ub974\uba74 Sobeys\uc758 \uc131\uacf5\uc740 \ubaa8\ub450 \ub3d9\uc77c\ud55c \uc9c0\ud45c, \uc989 \u201c\uac00\uc871\ub4e4\uc5d0\uac8c \ud544\uc694\ud55c \uac83\uc744 \uc81c\uacf5\ud558\uc5ec Sobeys\ub97c \uc1fc\ud551 \uc7a5\uc18c\ub85c \uacc4\uc18d \uc120\ud0dd\ud558\ub3c4\ub85d \uc7a5\ub824\ud558\ub294\uac00?\u201d\ub85c \uce21\uc815\ub429\ub2c8\ub2e4. \uc774\uc81c Sobeys\uc758 \ud300\uc740 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc774 \uc9c0\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub4dc \ud558\uc2a4(De Haas)\ub294 \u201c\uc0c1\uc704 \ud37c\ub12c\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uace0\uac1d\uc774 \uc911\uac04\uc5d0 \uc774\ud0c8\ud558\ub294\uc9c0 \ud655\uc778\ud558\ub824\uba74 \uc911\uac04\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9\uc774 \uc774\ub8e8\uc5b4\uc9c4 \ud6c4 \ub9e4\uc7a5\uc5d0\uc11c \uc774\ud0c8\ud558\ub294 \uacbd\uc6b0\uc640\ub294 \ub2e4\ub978 \uc804\ub7b5\uc774 \ud544\uc694\ud558\ub2e4. \uc885\ud569\uc801\uc778 \ub370\uc774\ud130 \ubaa8\ub2c8\ud130\ub9c1\uc740 \uc804\uccb4 \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uacfc \ube0c\ub79c\ub4dc\ub97c \uc5f0\uacb0\ud558\ub294 \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \uc791\uc6a9\ud560 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uae30<\/h2>\n

\uc804\ub7b5, \uc790\ub3d9\ud654, \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc774\uc5b4\uc9c0\ub294 \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc774 \ubaa8\ub450\ub97c \ud1b5\ud569\ud558\uc5ec \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ucc38\uc5ec\ub97c \uc7a5\ub824\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc38\uc5ec\ub294 \uace0\ud488\uc9c8\uc758 \uc790\uc0ac \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130 \ubd84\uc11d \uc791\uc5c5\uc774 \uc790\uccb4\uc801\uc73c\ub85c \uc9c0\uc18d \ubc0f \uac1c\uc120\ub418\ub294 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \ubcc0\ubaa8\ud568\uc5d0 \ub530\ub77c \ud6c4\uc18d \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ucd09\uc9c4\ud558\uace0 \ub354 \ub098\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uba70 \ucc38\uc5ec\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n

\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uac01 \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uad00\ub828 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \uc548\ub0b4\ub97c \uc81c\uacf5\ud558\ub294 \uc5f0\uacb0\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc138\ubd80 \uc0ac\ud56d\uc740 \ube44\uc988\ub2c8\uc2a4\ubcc4\ub85c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \uc774\uba54\uc77c \ucc38\uc5ec\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub420 \uc218\ub3c4 \uc788\uace0, \ub2e4\ub978 \uacbd\uc6b0\uc5d0\ub294 SMS\ub97c \ud1b5\ud574 \ucd5c\uc801\uc758 \uc2dc\uae30\uc5d0 \uace0\uac1d\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uacfc\uc815\uc5d0\uc11c \uc218\ud589\ub418\ub294 \uac1c\ubcc4 \ub2e8\uacc4\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc644\ubcbd\ud55c \uc5ec\uc815\uc758 \uad6c\ucd95\uc740 \uc6b0\uc218\ud55c \uc804\ub7b5\uacfc \uc798 \uc815\ub9ac\ub41c \ub370\uc774\ud130\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4. \ub610\ud55c AI\ub294 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uac00\uc774\ub4dc\ub85c\uc11c \uace0\uac1d\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc5ec\uc815\uc758 \uc131\uacf5\ub960\uc744 \ub192\uc774\ub824\uba74 \uc790\ub3d9\ud654\uc5d0 \ub300\ud55c \ucda9\ubd84\ud55c \uc9c0\uc2dd\uc744 \ubcf4\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \ucfe0\ud0a4 \ub300\uc2e0 \uc790\uc0ac \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\uba74 \ubcf4\ub2e4 \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \uc804\ud658\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc73c\uba70 \uae30\ubcf8\uc801\uc778 \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc790\ub3d9\ud654\ud558\uba74 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0 \ub9c8\ucf00\ud130\uac00 \ub354 \ub192\uc740 \uc218\uc900\uc758 \uc791\uc5c5\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad00\ub9ac\ud574\uc57c \ud560 \ud56d\ubaa9\uc774 \ub108\ubb34 \ub9ce\uc740 \uac83\ucc98\ub7fc \ub290\uaef4\uc9c8 \uc218 \uc788\uc9c0\ub9cc \uc801\uc808\ud55c \uc9c0\ub2a5\ud615 \ubcf4\uace0 \ubc0f \uc5f0\uacb0\ub41c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \ub2e8\uc77c \uc704\uce58\uc5d0\uc11c \ud3ec\ud568\ub41c \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uc190\uc27d\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud574 \ucd94\uce21\uc744 \ubc30\uc81c\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud558\uc5ec \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \uac00\ub2a5\uc131\uc744 \uadf9\ub300\ud654\ud558\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

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