{"id":464,"date":"2023-12-13T20:23:00","date_gmt":"2025-11-12T20:23:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=464"},"modified":"2025-11-27T08:39:30","modified_gmt":"2025-11-26T23:39:30","slug":"generative-ai-hallucinations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/generative-ai-hallucinations\/","title":{"rendered":"\uc0dd\uc131\ud615 AI\ub294 \uc774\uc57c\uae30\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\ub098\uc694? AI\ub97c \uc815\uc9c1\ud558\uac8c \uc720\uc9c0\ud558\ub294 4\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"<p>\uc0dd\uc131\ud615 AI \ud658\uac01(Generative AI hallucinations) \ubb38\uc81c\ub97c \uc644\uc804\ud788 \uc5c6\uc568 \uc218\ub294 \uc5c6\uaca0\uc9c0\ub9cc, \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. [Image\/Malte Mueller]<\/p>\n<h2 id=\"ai-ai-ai-hallucinations\">\uc0dd\uc131\ud615 AI\uac00 \uc798\ubabb\ub41c \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574 \uc751\ub2f5\ud558\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ud604\uc0c1\uc744 &#8216;AI \ud658\uac01(AI hallucinations)&#8217;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc640 \uace0\uac1d\uc744 \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub294\uc9c0 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uc0dd\uc131\ud615 AI \ucc57\ubd07\uc740 \uae30\uc5c5 \ud658\uacbd\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubb38\uc81c\uac00 \uc5c6\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubd80\uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc633\uc740 \uac83\ucc98\ub7fc \uc81c\uc2dc\ud558\ub294 \uacbd\uc6b0\uac00 \ube48\ubc88\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. &#8216;AI \ud658\uac01&#8217;\uc73c\ub85c \uc54c\ub824\uc9c4 \uc774\uc640 \uac19\uc740 \uc2e4\uc218\ub294 <a href=\"https:\/\/www.datanami.com\/2023\/01\/17\/hallucinations-plagiarism-and-chatgpt\/\" target=\"_blank\" rel=\"noopener\">\ucd5c\ub300 20%<\/a>\uc758 \ube44\uc728\ub85c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uc6b0\ub9ac\ub294 [\ud604\uc7ac\uc758 \uc0dd\uc131\ud615 AI\uac00] \uac00\ub054 \ubd80\uc815\ud655\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc73c\uba74\uc11c\ub3c4 \uadf8\ub7ec\ud55c \ub2f5\ubcc0\uc744 \uc0c1\ub2f9\ud788 \uc790\uc2e0 \uc788\uac8c \uc81c\uc2dc\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221; Salesforce\uc758 \uc724\ub9ac\uc801 AI \uc2e4\ubb34 \uc218\uc11d \uc124\uacc4\uc790\uc778 Kathy Baxter\ub294 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4. &#8220;\uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \uac1c\uc778 \uc0ac\uc6a9\uc790\ub294 \uc0dd\uc131\ud615 AI\uc758 \uc751\ub2f5\uc744 \uc2e0\ub8b0\ud574\ub3c4 \ub420\uc9c0 \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<p>\ucef4\ud4e8\ud130\uacf5\ud559 \uad00\ub828 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c\ub294 \uc774\ub7f0 \ubd80\uc815\ud655\uc131\uc744 <a href=\"https:\/\/www.linkedin.com\/pulse\/hallucinating-confabulating-peter-mcelwaine-johnn\/\" target=\"_blank\" rel=\"noopener\">\uc791\ud654\uc99d(confabulations)<\/a>\uc774\ub77c\uace0 \uce6d\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc65c\ub0d0\ud558\uba74 \uc0ac\ub78c\uc758 \uae30\uc5b5\uc5d0 \uc190\uc0c1\uc774 \uc0dd\uae30\uba74 \uadf8 \ubd80\ubd84\uc5d0 \uadf8\ub7f4\ub4ef\ud55c \uc598\uae30\ub97c \uafb8\uba70\uc11c \ucc44\uc6cc \ub123\ub294 \uc2ec\ub9ac \ud604\uc0c1\uc778 \uc791\ud654\uc99d\uc774 \uc0dd\uc131\ud615 AI\uc758 \uc2b5\uad00\uc801\uc778 \uc2e4\uc218\uc5d0 \ub354 \uc801\ud569\ud55c \ube44\uc720\ub77c\uace0 \uc0dd\uac01\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. AI\uc758 \uc2e4\uc218\ub97c \ubb34\uc5c7\uc774\ub77c\uace0 \ubd80\ub974\ub4e0 AI\ub97c \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\ub294 \uc0ac\uc6a9\uc790\ub77c\uba74 \uc774\ub7f0 \ud604\uc0c1\uc744 \uc778\uc9c0\ud558\uace0 \ubb38\uc81c\ub97c \uc644\ud654\ud560 \uc218 \uc788\ub294 \uacc4\ud68d\uc744 \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\uac70\ub300\ud55c \ucd94\uc138<\/h3>\n<p>\uc0ac\ub78c\ub4e4\uc740 \uc0dd\uc131\ud615 AI\uc640 <a href=\"\/kr\/hub\/crm\/generative-ai-glossary\/\" target=\"_blank\" rel=\"noopener\">\ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378<\/a>(LLM)\uc744 \ubc18\uae30\uba74\uc11c\ub3c4 <a href=\"https:\/\/www.wired.com\/story\/fast-forward-people-are-increasingly-worried-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">\uc57d\uac04\uc740 \uc6b0\ub824<\/a>\ub97c \ub098\ud0c0\ub0b4\uae30\ub3c4 \ud588\uc73c\uba70, \ud2b9\ud788 <a href=\"https:\/\/ai.uq.edu.au\/project\/trust-artificial-intelligence-global-study\" target=\"_blank\" rel=\"noopener\">\uc5c5\ubb34\uc5d0 \ud65c\uc6a9<\/a>\ud558\ub294 \uacbd\uc6b0\uc5d0 \ub354\uc6b1 \uadf8\ub7ec\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d4 \uadf8\ub7f4\ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ucc57\ubd07 \ud615\ud0dc\uc758 LLM\uc740 \uc774\uba54\uc77c\uc774\ub098 \ub9c8\ucf00\ud305 \ubcf4\uace0\uc11c \uc791\uc131\uc744 \uc9c0\uc6d0\ud558\uace0, \ud310\ub9e4 \uc608\uce21\uc5d0 \ub300\ube44\ud558\uba70, \ube60\ub978 \ud68c\uc2e0\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0\uc11c\ub294 AI \ud658\uac01\uc73c\ub85c \uc778\ud574 \ubd80\uc815\ud655\ud55c \ubd84\uc11d\uc774\ub098 \ubd80\uc815\uc801\uc778 \ud3b8\uacac, \uc2e0\ub8b0\ub97c \uc57d\ud654\uc2dc\ud0a4\ub294 \uc624\ub958\uac00 \uc9c1\uc6d0\uc774\ub098 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Salesforce\uc758 \ub370\uc774\ud130 \uacfc\ud559 \ubc0f \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc218\uc11d \uc774\uc0ac, Claire Cheng\uc740 &#8220;[\uc774\uac83\uc740] \uc2e0\ub8b0\uc758 \ubb38\uc81c&#8221;\ub77c\uace0 \ub9d0\ud558\uba70, &#8220;\uc6b0\ub9ac\ub294 AI\uac00 \uc798\ubabb\ub41c \uc81c\uc548\uc774\ub098 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uc2dc\ud558\uac70\ub098 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uae30\ubcf4\ub2e4\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 \ub367\ubd99\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ubcf5\uc7a1\ud55c \ubb38\uc81c<\/h3>\n<p>\uc5c5\uacc4\uc5d0\ub294 \ud658\uac01\uc744 \ubcf4\ub2e4 \uae0d\uc815\uc801\uc73c\ub85c \uc5ec\uae30\ub294 \uc2dc\uac01\ub3c4 \uc77c\ubd80 \uc788\uc2b5\ub2c8\ub2e4. ChatGPT \uc81c\uc791\uc0ac\uc778 OpenAI\uc758 CEO, Sam Altman\uc740 <a href=\"\/kr\/hub\/crm\/sam-altman\/\" target=\"_blank\" rel=\"noopener\">Salesforce\uc758 CEO Marc Benioff<\/a>\uc5d0\uac8c \ud658\uac01\uc744 \ub9cc\ub4e4\uc5b4 \ub0b4\ub294 \ub2a5\ub825\uc870\ucc28 AI\uc758 \ud601\uc2e0\uc131\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;AI \uc2dc\uc2a4\ud15c\uc774 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc2dc\ud558\uac70\ub098 \ucc3d\uc758\uc801\uc77c \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \uc5c4\uccad\ub09c \ud798\uc785\ub2c8\ub2e4&#8221;\ub77c\uace0 Altman\uc740 \ub9d0\ud569\ub2c8\ub2e4. &#8220;\uc0ac\uc6a9\uc790\uac00 \uc6d0\ud558\ub294 \ub54c\uc5d0 \ub9de\ucdb0\uc11c AI\uac00 \ucc3d\uc758\uc801\uc774\uac70\ub098 \uc0ac\uc2e4\uc801\uc774\uae30\ub97c \ubc14\ub77c\uba74\uc11c, &#8216;100% \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ub0b4\uc6a9\uc740 \ub9d0\ud558\uc9c0 \ub9d0\ub77c&#8217;\uace0 \uc694\uad6c\ud55c\ub2e4\uba74 \uadf8\ub7f0 \ubaa8\ub378\uc744 \uc5bb\uc744 \uc218 \uc788\uc744\uc9c0 \ubab0\ub77c\ub3c4 \uc0ac\ub78c\ub4e4\uc774 \uadf8\ud1a0\ub85d \uc88b\uc544\ud558\ub294 \ub9c8\ubc95\uc740 \uc0ac\ub77c\uc9c0\uac8c \ub420 \uac81\ub2c8\ub2e4.&#8221;<\/p>\n<p>\ud604\uc7ac\ub85c\uc11c\ub294 AI\uc758 &#8216;\ub9c8\ubc95&#8217;\uc744 \uc5c6\uc560\uc9c0 \uc54a\uc73c\uba74 \uc0dd\uc131\ud615 AI\uc758 \ud658\uac01 \ubb38\uc81c\uac00 \uc644\ubcbd\ud558\uac8c \ud574\uacb0\ub418\uc9c0 \uc54a\uc744 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. (\uc2e4\uc81c\ub85c \uc77c\ubd80 AI \uae30\uc220 \ub9ac\ub354\ub4e4\uc740 <a href=\"https:\/\/fortune.com\/2023\/08\/01\/can-ai-chatgpt-hallucinations-be-fixed-experts-doubt-altman-openai\/\" target=\"_blank\" rel=\"noopener\">\ud658\uac01 \ubb38\uc81c\uac00 \uacb0\ucf54 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uc744 \uac83<\/a>\uc774\ub77c \uc608\uc0c1\ud569\ub2c8\ub2e4.) \uadf8\ub807\ub2e4\uba74 \uc88b\uc740 \uc758\ub3c4\ub85c \ud65c\uc6a9\ud558\ub824\ub294 \uae30\uc5c5\uc740 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc77c\uc0c1 \uc5c5\ubb34\uc5d0 LLM\uc744 \ucd94\uac00\ud558\ub294 \uacbd\uc6b0 4\uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc0dd\uc131\ud615 AI \ud658\uac01\uc744 \uc644\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"1-ai-llm\">1. \uc0dd\uc131\ud615 AI \ud658\uac01\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 LLM \uc774\uc6a9\ud558\uae30<\/h2>\n<p>\uc6b0\uc120 \uc0dd\uc131\ud615 AI \ud50c\ub7ab\ud3fc\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/adapt-or-train-your-own-llm\/\" target=\"_blank\" rel=\"noopener\">LLM<\/a>\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\ub3c4\ub85d \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, LLM\uc740 \ucd5c\ub300\ud55c <a href=\"https:\/\/tbid.digital.salesforce.com\/oauth2\/aus5v9466wdqLdY0O697\/v1\/authorize?response_type=code&amp;response_mode=query&amp;nonce=e4fc6550-b40e-4b7e-a9f4-12dece914585&amp;client_id=0oa5v93ebgAGqkFSn697&amp;redirect_uri=https%3A%2F%2Fiis.digital.salesforce.com%2Fservices%2Foauth2%2Fcallback&amp;state=eyJyZWZlcnJlciI6Imh0dHBzOi8vdHJhaWxoZWFkLnNhbGVzZm9yY2UuY29tLyIsImNsaWVudElkIjoiM01WRzlnOXJic1RrS25BWFJVX2hPTHZIUllqN0hTMWNzTjBMbGhPU2VCUnY1TnAybXhQdXJjSWZmQTVWMHpuOC51SUR0Ym1YeVNXbXhxX1hkQTh3eCIsInJlZGlyZWN0VXJpIjoiaHR0cHM6Ly90cmFpbGhlYWQuc2FsZXNmb3JjZS5jb20vYXV0aC90YmlkbG9naW4vY2FsbGJhY2s_bG9jYWxlPWVuX1VTIiwic3RhdGUiOiI4NTE1OGE1ZTg3NWQ5OTliMmEwZGE0MmVlNjY0YzAyYjhlN2IxNmYyOGJjNzU4NmUiLCJjb3JyZWxhdGlvbklkIjoiMTFkY2FlYWEtYjcwZS00NDZjLTg2YTAtMzhlMTllMmVhMjY1Iiwic3RhcnRUaW1lIjoxNjk4MzM2OTc5NTIwfQ&amp;scope=openid+email+profile&amp;intent=login\" target=\"_blank\" rel=\"noopener\">\ud3b8\uacac\uc774\ub098 \uc720\ud574\uc131\uc774 \ubc30\uc81c<\/a>\ub41c \ub370\uc774\ud130 \ud658\uacbd\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>ChatGPT\uc640 \uac19\uc740 \uc77c\ubc18 LLM\uc740 \uae30\uc0ac \uc544\uc774\ub514\uc5b4\ub098 \uc77c\ubc18\uc801\uc778 \uc774\uba54\uc77c \ucd08\uc548 \ub4f1 \ub35c \ubbfc\uac10\ud55c \uc791\uc5c5\uc5d0 \uc720\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub7f0 \uc2dc\uc2a4\ud15c\uc5d0 \uc785\ub825\ub418\ub294 \ubaa8\ub4e0 \uc815\ubcf4\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/ai-data-privacy\/\" target=\"_blank\" rel=\"noopener\">\ubcf4\ud638\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<p>Cheng\uc740 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4. &#8220;\uc774\uc81c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\ubc18\uc801\uc778 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\ubcf4\ub2e4\ub294 \ub3c4\uba54\uc778\uc5d0 \ud2b9\ud654\ub41c \ubaa8\ub378\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ub300\ub2f5\ud574 \uc8fc\ub294 \ubaa8\ub378\uc744 \uadf8\uc800 \uc2e0\ub8b0\ud558\uae30\ubcf4\ub2e4\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\uc758 \ucd9c\ucc98\ub97c \uc0b4\ud3b4\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. LLM\uc774 \uc815\ubcf4\uc758 \ucd9c\ucc98\uac00 \ub420 \uc218 \uc788\uc744 \uac83\uc774\ub77c \uae30\ub300\ud574\uc120 \uc548 \ub429\ub2c8\ub2e4. LLM\uc740 \uae30\uc220 \uc790\ub8cc\uac00 \uc544\ub2c8\ub2c8\uae4c\uc694.&#8221;<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/adapt-or-train-your-own-llm\/\" target=\"_blank\" rel=\"noopener\">\uc790\uccb4 \uae30\uc220 \uc790\ub8cc\uc5d0\uc11c \uc815\ubcf4\ub97c \uac00\uc838\uc624\uba74<\/a> \uad00\ub828\uc131 \uc788\ub294 \uc751\ub2f5\uc774\ub098 \uc815\ubcf4\ub97c \uc190\uc27d\uac8c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI \uc2dc\uc2a4\ud15c\uc774 \ub2f5\uc744 \ubab0\ub77c \ucd94\uce21\ud558\uac8c \ub420 \uc704\ud5d8\uc131\ub3c4 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\u201c\uae30\uc5c5 \uacbd\uc601\uc9c4\uc740 &#8216;\uc870\uc9c1 \ub0b4 \uc815\ubcf4\uc758 \ucd9c\ucc98\uac00 \ubb34\uc5c7\uc778\uc9c0&#8217;\ub97c \uace0\ubbfc\ud574\uc57c \ud55c\ub2e4&#8221;\uace0 Salesforce\uc758 Service Cloud Einstein \ubc0f Bot\uc758 \ubd80\uc0ac\uc7a5, Khoa Le\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. \u201c\uc774\ub7f0 \uac83\ub4e4\uc740 \uace0\uac1d\uc774\ub098 \uc81c\ud488\uacfc \uad00\ub828\ub41c \uc815\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub2c8\uba74 Salesforce\ub098 \ub2e4\ub978 \uacf3\uc5d0 \uc800\uc7a5\ub41c \uae30\uc220 \uc790\ub8cc\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\uc758 \ucd9c\ucc98\ub97c \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc548\uc804\ud558\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc7a5\uc18c\uc640 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc0c1\ub2f9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.&#8221;<\/p>\n<h2 id=\"2-ai\">2. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 AI \ud504\ub86c\ud504\ud2b8 \uc791\uc131\ud558\uae30<\/h2>\n<p>\uc0dd\uc131\ud615 AI\uc758 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ubb3c\uc740 <a href=\"https:\/\/twitter.com\/benioff\/status\/1710164845453345024?s=46\" target=\"_blank\" rel=\"noopener\">\uc6b0\uc218\ud55c \ud504\ub86c\ud504\ud2b8\uc5d0\uc11c \uc2dc\uc791<\/a>\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uba87 \uac00\uc9c0 \uac04\ub2e8\ud55c \ud301\uc744 \ud65c\uc6a9\ud558\uba74 <a href=\"\/kr\/hub\/crm\/generative-ai-prompts\/\" target=\"_blank\" rel=\"noopener\">\uc88b\uc740 \ud504\ub86c\ud504\ud2b8\ub97c \uc791\uc131<\/a>\ud558\ub294 \ubc29\ubc95\uc744 <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/prompt-fundamentals\" target=\"_blank\" rel=\"noopener\">\ubc30\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/a>. \uc608\ub97c \ub4e4\uc5b4, \uc608\/\uc544\ub2c8\uc694\ub85c \ub300\ub2f5\ud574\uc57c \ud558\ub294 \ud3d0\uc1c4\ud615 \uc9c8\ubb38\uc740 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 AI\uc758 \ub2a5\ub825\uc744 \uc81c\ud55c\ud558\uac8c \ub418\ubbc0\ub85c \uac00\uae09\uc801 \ud53c\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud6c4\uc18d \uc9c8\ubb38\uc744 \ub358\uc9c0\uba74 LLM\uc774 \ub354 \uad6c\uccb4\uc801\uc778 \uc815\ubcf4\ub098 \uc790\uc138\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uac00 \ucd5c\uc0c1\uc758 \uc751\ub2f5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc138\ubd80 \uc815\ubcf4\ub97c \ucd5c\ub300\ud55c \ub9ce\uc774 \uc0ac\uc6a9\ud574 \ud504\ub86c\ud504\ud2b8\ub97c \uc791\uc131\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc758 \ud504\ub86c\ud504\ud2b8\ub97c \ucc38\uace0\ud558\uc5ec \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ucd94\uac00\ud558\uae30 \uc804\ud6c4\ub97c \ube44\uad50\ud574 \ubcf4\uba74 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ucd94\uac00\ud558\uae30 \uc804<\/b>: \uc2a4\ub2c8\ucee4\uc988 \ud310\ub9e4\uc6a9 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc791\uc131\ud574 \uc8fc\uc138\uc694.<\/li>\n<li><b>\ucd94\uac00\ud55c \ud6c4<\/b>: Shoe Dazzle\uc774\ub77c\ub294 \uc774\ub984\uc758 \uc2a4\ub2c8\ucee4\uc988\ub97c \ud310\ub9e4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc791\uc131\ud574 \uc8fc\uc138\uc694. \ub300\uc0c1\uc740 \uc911\uc11c\ubd80 \uc9c0\uc5ed\uc5d0 \uac70\uc8fc\ud558\ub294 30~45\uc138 \uc0ac\uc774\uc758 \uc5ec\uc131\uc785\ub2c8\ub2e4. \uc2e0\ubc1c\uc758 \ucc29\uc6a9\uac10\uc774 \ud3b8\uc548\ud558\uace0 \uc0c9\uc0c1\uc774 \ud654\ub824\ud558\ub2e4\ub294 \uc810\uc744 \uba85\uc2dc\ud558\uc138\uc694. \uc2e0\ubc1c \uac00\uaca9\uc740 $75~$95 \uc0ac\uc774\uc774\uace0, \ud30c\uc6cc \uc6cc\ud0b9\ud560 \ub54c, \uccb4\uc721\uad00\uc5d0\uc11c \uc6b4\ub3d9\ud560 \ub54c, \ub9c8\ub77c\ud1a4\uc744 \uc5f0\uc2b5\ud560 \ub54c \ub4f1 \ub2e4\uc591\ud55c \ud65c\ub3d9\uc5d0 \ucc29\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"3-llm\">3. LLM\uc5d0\uac8c \uc815\uc9c1\ud55c \ub2f5\ubcc0 \uc9c0\uc2dc\ud558\uae30<\/h2>\n<p>\ub610 \ub2e4\ub978 \ud68d\uae30\uc801\uc778 \ud504\ub86c\ud504\ud2b8 \ud301\uc73c\ub85c\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uc5d0\uac8c \uc815\uc9c1\ud558\ub3c4\ub85d \uc9c0\uc2dc\ud558\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uac00\uc0c1 \uc0c1\ub2f4\uc6d0\uc5d0\uac8c \uc9c8\ubb38\ud560 \ub54c \ud504\ub86c\ud504\ud2b8\ub97c \ud1b5\ud574 &#8216;\ub300\ub2f5\uc744 \ubaa8\ub974\uba74 \uc194\uc9c1\ud558\uac8c \ubaa8\ub978\ub2e4\uace0 \ub300\ub2f5&#8217;\ud558\ub3c4\ub85d \uc9c0\uc2dc\ud560 \uc218 \uc788\ub2e4&#8221;\uace0 Cheng\uc740 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 5\ub300 \uc81c\uc57d\ud68c\uc0ac\uc758 \ub9e4\ucd9c \uc790\ub8cc\ub97c \ube44\uad50\ud558\ub294 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ubcf4\ub294 \uacf5\uac1c\ub41c \uc5f0\ub840 \ubcf4\uace0\uc11c\uc5d0\uc11c \uac00\uc838\uc628 \uc790\ub8cc\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc9c0\ub9cc, LLM\uc774 \ucd5c\uc2e0 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uc9c0 \ubabb\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub86c\ud504\ud2b8 \ub05d\ubd80\ubd84\uc5d0 &#8216;2023\ub144\ub3c4 \ub370\uc774\ud130\ub97c \ucc3e\uc9c0 \ubabb\ud558\uba74 \ub300\ub2f5\ud558\uc9c0 \ub9d0\ub77c&#8217;\ub294 \ub0b4\uc6a9\uc744 \ucd94\uac00\ud558\uba74 LLM\uc740 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0 \ub300\ub2f5\uc744 \uc9c0\uc5b4\ub0b4\uc9c0 \uc54a\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c AI\uc5d0\uac8c &#8216;\uc791\uc5c5 \ub0b4\uc6a9\uc744 \ubcf4\uc5ec\uc8fc\ub3c4\ub85d&#8217; \uc694\uad6c\ud558\uac70\ub098 <a href=\"https:\/\/www.promptingguide.ai\/techniques\/cot\" target=\"_blank\" rel=\"noopener\">\uc0dd\uac01\uc758 \uc0ac\uc2ac(chain of thought)<\/a> \ub610\ub294 <a href=\"https:\/\/www.promptingguide.ai\/techniques\/tot\" target=\"_blank\" rel=\"noopener\">\uc0dd\uac01\uc758 \ub098\ubb34(tree of thought)<\/a> \ud504\ub86c\ud504\ud2b8 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5b4\ub5bb\uac8c \uadf8 \ub300\ub2f5\uc5d0 \ub3c4\ub2ec\ud588\ub294\uc9c0 \ubc29\ubc95\uc744 \uc124\uba85\ud558\ub3c4\ub85d \uc694\uad6c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ud22c\uba85\uc131\uacfc \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc62c\ubc14\ub978 \uc751\ub2f5\uc744 \uc0dd\uc131\ud558\ub294 AI\uc758 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"4\">4. \uace0\uac1d\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5 \uc904\uc774\uae30<\/h2>\n<p>Le\ub294 \uace0\uac1d \ub370\uc774\ud130\uc640 \ube44\uc988\ub2c8\uc2a4 \uac70\ub798\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud560 \uc0ac\ud56d\uc73c\ub85c \ub2e4\uc74c\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud22c\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ucc57\ubd07\uc774\ub098 \uac00\uc0c1 \uc0c1\ub2f4\uc6d0\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uace0\uac1d\uc774 \uc0ac\ub78c\uacfc \ub300\ud654\ud558\uace0 \uc788\ub294 \uac83\ucc98\ub7fc \ub290\ub07c\ub3c4\ub85d \uc778\ud130\ud398\uc774\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub300\uc2e0 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc0ac\uc774\ud2b8\uc5d0 \uacf5\uac1c\ud558\uc2ed\uc2dc\uc624. &#8220;\uc815\ubcf4\uac00 \uc5b4\ub514\uc5d0\uc11c \uc654\uc73c\uba70 \uc5b4\ub5a4 \uc815\ubcf4\ub97c \ud559\uc2b5\uc2dc\ud0a4\ub294\uc9c0 \uba85\ud655\ud558\uac8c \ubc1d\ud788\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4&#8221;\uace0 Le\ub294 \ub9d0\ud569\ub2c8\ub2e4. \u201c\uace0\uac1d\uc744 \uc18d\uc774\ub824\uace0 \ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.\u201d<\/li>\n<li>\ud604\uc9c0 \ubc95\ub960\uacfc \uaddc\uc815\uc744 \uc900\uc218\ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc9c0\ubc29 \uc790\uce58\ub2e8\uccb4\uc5d0\uc11c\ub294 \uc774 \uae30\uc220\uc758 \uc0ac\uc6a9\uc5d0 \ub300\ud574 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ub3d9\uc758\ub97c \uc5bb\ub3c4\ub85d \uaddc\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \uaddc\uc815\uc774 \uc5c6\ub354\ub77c\ub3c4 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc120\ud0dd\uad8c\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubc95\uc801 \ubb38\uc81c\ub85c\ubd80\ud130 \uc2a4\uc2a4\ub85c\ub97c \ubcf4\ud638\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \uae30\uc220\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774\uba70 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\ub960 \uace0\ubb38\uacfc \ud611\ub825\ud558\uc5ec \ucd5c\uadfc\uc758 \ubb38\uc81c\ub97c \ud30c\uc545\ud558\uace0 <a href=\"\/kr\/hub\/crm\/generative-ai-regulations\/\" target=\"_blank\" rel=\"noopener\">\ud604\uc9c0 \uaddc\uc815<\/a>\uc744 \uc900\uc218\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li>\uc548\uc804\uc7a5\uce58\ub97c \ub9c8\ub828\ud569\ub2c8\ub2e4. \ubaa8\ub378 \uacf5\uae09\uc5c5\uccb4\ub97c \uc120\ud0dd\ud560 \ub54c\ub294 \uc720\ud574\uc131\uc774\ub098 \ud3b8\uacac \uac10\uc9c0, \ubbfc\uac10\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-data-masking\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ub9c8\uc2a4\ud0b9<\/a>, \ud504\ub86c\ud504\ud2b8 \uc8fc\uc785 \uacf5\uaca9 \ubc29\uc5b4(\uc608: Salesforce\uc758 <a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/\" target=\"_blank\" rel=\"noopener\">Einstein Trust Layer<\/a>) \ub4f1\uc758 \uc548\uc804\uc7a5\uce58\uac00 \uac16\ucd94\uc5b4\uc838 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc0dd\uc131\ud615 AI \ud658\uac01\uc740 \uc6b0\ub824\ub418\ub294 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[Image\/Malte Mueller] \uc0dd\uc131\ud615 AI\uac00 \uc798\ubabb\ub41c \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud574 \uc751\ub2f5\ud558\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ud604\uc0c1\uc744 &#8216;AI \ud658\uac01(AI hallucinations)&#8217;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc0dd\uc131\ud615 AI\ub294 \uc774\uc57c\uae30\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\ub098\uc694? 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