{"id":498,"date":"2023-09-21T20:24:00","date_gmt":"2025-11-12T20:24:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=498"},"modified":"2026-01-27T13:31:50","modified_gmt":"2026-01-27T04:31:50","slug":"summary-dreamforce-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/summary-dreamforce-2023\/","title":{"rendered":"\uc5f0\ub840 \ucd5c\ub300 \uae00\ub85c\ubc8c IT \ucd95\uc81c, \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uc5d0\uc11c \ud655\uc778\ud55c \u2018\ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\u2019\u2026 \ub370\uc774\ud130 + AI + CRM, \uadf8\ub9ac\uace0 \u2018\uc2e0\ub8b0\u2019\uc758 \ud601\uc2e0"},"content":{"rendered":"

\uae00\ub85c\ubc8c IT \ucd95\uc81c, \ub4dc\ub9bc\ud3ec\uc2a4 2023<\/h2>\n

\uc62c\ud574\ub85c 21\uc8fc\ub144\uc744 \ub9de\uc774\ud558\ub294 \uae00\ub85c\ubc8c \ucd5c\ub300 IT \ucee8\ud37c\ub7f0\uc2a4 \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uac00 \uc9c0\ub09c 9\uc6d4 14\uc77c \uc131\ud669\ub9ac\uc5d0 \uc885\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub4dc\ub9bc\ud3ec\uc2a4(Dreamforce)\ub294 \uc804 \uc138\uacc4 CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub9e4\ub144 \ubbf8\uad6d \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc640 \uc628\ub77c\uc778\uc73c\ub85c \uac1c\ucd5c\ud558\ub294 \uc5f0\ub840 \ucd5c\ub300 IT \ucd95\uc81c\uc785\ub2c8\ub2e4.<\/p>\n

\uc62c\ud574 \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uc5d0\uc11c\ub294 75\uba85 \uc774\uc0c1\uc758 AI \uc5f0\uad6c\uc790, \ud601\uc2e0\uac00, \uc724\ub9ac \uc804\ubb38\uac00\uac00 \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc600\uc2b5\ub2c8\ub2e4. \uac01 \ubd84\uc57c\uc758 \ub9c8\ucf13 \ub9ac\ub354\ub4e4\uc740 1,500\uac1c \uc774\uc0c1\uc758 \uc138\uc158\uc5d0 \uc9c1\uc811 \ub4f1\ub2e8\ud574 AI, \ub370\uc774\ud130, CRM \ub4f1 \uc8fc\uc694 \ud601\uc2e0 \uae30\uc220 \ubc0f \uc138\uc77c\uc988\ud3ec\uc2a4 \uc2e0\uc81c\ud488, \ud30c\ud2b8\ub108\uc2ed\uacfc \uace0\uac1d \uc0ac\ub840\ub97c \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \uc774\ubc88 \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc5d0\uc11c\ub294 100\uc5ec \uac1c\uad6d\uc5d0\uc11c 40,000\uba85 \uc774\uc0c1\uc758 \uc624\ud504\ub77c\uc778 \ucc38\uac00\uc790\uc640 \uc218\ubc31\ub9cc \uba85\uc758 ‘\uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ec\uc2a4(Salesforce+)\u2019 \uc628\ub77c\uc778 \ucc38\uac00\uc790\ub4e4\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\uc5ec \ub4dc\ub9bc\ud3ec\uc2a4\uac00 \u2018\uc804 \uc138\uacc4\uc778\uc758 \ucd95\uc81c\u2019\uc784\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc99d\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uc5d0\uc11c\ub294 \u25b2\uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc \u25b2\uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff \ube4c\ub354 \u25b2\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \u25b2 \u2018\ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\u2019 \u25b2 \ub370\uc774\ud130\ube0c\ub9ad\uc2a4 \ud30c\ud2b8\ub108\uc2ed \u25b2\uc70c\ub9ac\uc5c4\uc2a4-\uc18c\ub178\ub9c8 \uace0\uac1d \uc0ac\ub840 \u25b2CRSD \ub9ac\ud3ec\ud2b8 \ube4c\ub354 \ub4f1\uc758 \ub2e4\uc591\ud55c \uc544\uc820\ub2e4\uac00 \ubc1c\ud45c \ubc0f \ub17c\uc758\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucc3d\uc5c5\uc790\uc774\uc790 \ucd5c\uace0\uacbd\uc601\uc790\uc778 \ub9c8\ud06c \ubca0\ub2c8\uc624\ud504(Marc Benioff)\ub294 \ud589\uc0ac \uccab\uc9f8 \ub0a0\uc778 12\uc77c(\ud654)\uc5d0 \uae30\uc870\uc5f0\uc124\uc790\ub85c \ub4f1\ub2e8\ud558\uc5ec \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AI \uc804\ub7b5\uacfc \ube44\uc804\uc744 \ud3ec\ud568\ud574 \ud601\uc2e0\uc801\uc778 \uc2e0\uc81c\ud488, \uc2e0\uae30\ub2a5 \ubc0f \uace0\uac1d \uc131\uacf5 \uc0ac\ub840\ub97c \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\ud06c \ubca0\ub2c8\uc624\ud504\ub294 \uc624\ud508AI\uc758 CEO\uc778 \uc0d8 \uc62c\ud2b8\uba3c(Sam Altman)\uacfc\uc758 \ub2f4\ud654\ub97c \ud1b5\ud574 AI \uae30\uc220\uacfc CRM \uac04 \uc2dc\ub108\uc9c0\ub294 \ubb3c\ub860 \uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uc774 \ub098\uc544\uac00\uc57c \ud560 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \ubc29\ud5a5\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uace0, \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc \uae30\ubc18\uc758 \ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc27d\uacfc \uae00\ub85c\ubc8c \uace0\uac1d \uc0ac\ub840\ub97c \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc9c0\uae08\ubd80\ud130 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ub370\uc774\ud130\uc640 AI, CRM\uc774 \u2018\uc2e0\ub8b0\u2019\ub97c \ub9cc\ub098 \ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\ub97c \uafc8\uafc0 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc & \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \uacf5\uac1c<\/h2>\n

\uae30\uc5c5\uc758 AI \uc804\ub7b5\uc740 \ub370\uc774\ud130 \uc804\ub7b5\ub9cc\ud07c \uc911\uc694\ud569\ub2c8\ub2e4. \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc5d0\uc11c\ub294 \uc9c0\ub09c 3\uc6d4 \ubc1c\ud45c\ud55c \uc0dd\uc131\ud615 AI CRM \uc194\ub8e8\uc158 \uc544\uc778\uc288\ud0c0\uc778\uc758 \ucc28\uc138\ub300 \ubc84\uc804\uc778 \u2018\uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc\u2019\uacfc \ud5a5\uc0c1\ub41c \ubc84\uc804\uc758 \u2018\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\u2019\uac00 \uacf5\uac1c\ub410\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 AI \uae30\ub2a5\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc0dd\uc131\ud615 AI \uae30\ubc18\uc758 \uc5c5\ubb34 \uace0\ub3c4\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc0dd\uc0b0\uc131 \uadf9\ub300\ud654\uc640 \ube44\uc6a9 \uc808\uac10\uc758 \ud6a8\uacfc\ub97c \ub204\ub9b4 \uc218 \uc788\uac8c \ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uace0\uac1d\uacbd\ud5d8 \ud601\uc2e0\uc5d0\ub3c4 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ud558\uc774\ud37c\uc2a4\ucf00\uc77c \ub370\uc774\ud130 \u2018\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\u2019\ub294 \ube44\uc815\ud615 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud574 AI \uc720\uad00 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubcf4\ub2e4 \uc0c1\ud669\uc5d0 \uc801\ud569\ud55c \ub9de\ucda4\ud615 AI \uacb0\uacfc\uac12\uc744 \uc81c\uacf5\ud558\uace0, \uc815\ud615 \ubc0f \ube44\uc815\ud615 \ub370\uc774\ud130\uc758 \uc0ac\uc6a9\uc131 \uac1c\uc120\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc544\uc778\uc288\ud0c0\uc778 \uc194\ub8e8\uc158\uc73c\ub85c AI \ubbfc\uc8fc\ud654 \uc815\uc870\uc900<\/h2>\n

AI \uae30\uc220\uc758 \ubbfc\uc8fc\ud654\ub294 \uc911\uc694\ud55c \uad00\uac74\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc0dd\uc131\ud615 AI \uae30\ubc18 \ub300\ud654\ud615 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc778 \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff(Einstein Copilot)\uacfc \ucf54\ud30c\uc77c\ub7ff \ube4c\ub354(Copilot Builder)\uac00 AI \ubbfc\uc8fc\ud654\uc5d0 \uae30\uc5ec\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \ucc28\uc138\ub300 \uc544\uc778\uc288\ud0c0\uc778 \uc194\ub8e8\uc158\uc740 AI \uae30\ubc18 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ud1b5\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc608\uce21\uc744 \uc9c0\uc6d0\ud558\uba70, \uc0ac\uc6a9\uc790 \uc815\uc758 \uae30\uc220, \ud504\ub86c\ud504\ud2b8 \ubc0f \ub85c\uc6b0\ucf54\ub4dc \ub3c4\uad6c\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0dd\uc131\ud615 AI \ube44\uc11c \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub354\ubd88\uc5b4, \uc544\uc778\uc288\ud0c0\uc778 \ud2b8\ub7ec\uc2a4\ud2b8 \ub808\uc774\uc5b4(Einstein Trust Layer)\ub294 \ubbfc\uac10 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub3c4\ub85d \uae30\uc5c5\uc774 \uc120\ud0dd\ud55c AI \ubaa8\ub378 \ub0b4 \ub370\uc774\ud130\uac00 \ud65c\uc6a9\ub418\ub294 \ubc29\uc2dd\uc744 \uc0c1\uc2dc \uc81c\uc5b4\ud560 \uc218 \uc788\ub294 \ucd94\uc801 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\ub85c \ube60\ub974\uac8c \ubc14\ub00c\ub294 \uaddc\uc81c \ud658\uacbd\uc5d0 \ub9de\ub294 \ubcf4\uace0\uc11c \uc0dd\uc131<\/h2>\n

\ube60\ub974\uac8c \ubc14\ub00c\ub294 \uaddc\uc81c \ud658\uacbd \uc18d\uc5d0\uc11c \uae30\uc5c5\uc740 \uaddc\uc81c \ud658\uacbd\uc744 \ubcf4\ub2e4 \uc27d\uac8c \ud655\uc778\ud574\uc57c \ud558\uace0, \ubcc0\ud654\uc5d0 \ub9de\ub294 \ubcf4\uace0\ub97c \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ubc88 \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc5d0\uc11c \uacf5\uac1c\ub41c \u2018\ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc(Net Zero Cloud) \uc544\uc778\uc288\ud0c0\uc778\u2019\uc740 \uaddc\uc81c \ud658\uacbd\uc744 \ubcf4\ub2e4 \uc27d\uac8c \ud655\uc778\ud558\uace0 \uae30\uc5c5 \ud658\uacbd, \uc0ac\ud68c, \uac70\ubc84\ub10c\uc2a4(ESG)\ub97c \uc704\ud55c \ubcf4\uace0\ub97c \uac04\ud3b8\ud654 \ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 SASB, CDP, GRI, EU\uc758 \u2018CSRD\u2019 \ud45c\uc900\uc5d0 \ub9de\ucd98 ESG \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc73c\uba70, \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ubc88 \ub4dc\ub9bc\ud3ec\uc2a4\uc5d0\uc11c \ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc \uc544\uc778\uc288\ud0c0\uc778\uc744 \uacf5\uac1c\ud568\uc73c\ub85c\uc368 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc774\uace0 \uacfc\ud559\uc801\uc778 \ub137\uc81c\ub85c \ub2ec\uc131\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \uc5ed\ub7c9\uc744 \uc9c0\uc18d \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n

\ub300\ud45c\uc801\uc73c\ub85c \uae00\ub85c\ubc8c \ub3d9\uacc4 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc \ub85c\uc2dc\ub1f0 \uadf8\ub8f9(Rossignol Group)\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \ub2e8\uacc4\ubcc4\ub85c \uc2e0\uc18d\ud788 \ucd94\uc801\ud558\uace0, \ub192\uc544\uc9c4 \uace0\uac1d\uc758 \uae30\ub300\uce58 \ucda9\uc871\uc744 \ubaa9\ud45c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uad6c\ucd95\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc2ed\uacfc \uae00\ub85c\ubc8c \uc131\uacf5 \ub3c4\uc785 \uc0ac\ub840 \uacf5\uc720<\/h2>\n

\"\"<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 IBM \ubc0f AWS, \uc2a4\ub178\uc6b0\ud50c\ub808\uc774\ud06c, \ub370\uc774\ud130\ube0c\ub9ad\uc2a4 \ub4f1 \uc5ec\ub7ec \uae00\ub85c\ubc8c IT\uae30\uc5c5\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uacfc \uc131\uacf5 \uc0ac\ub840\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc758 \uc758\ub8cc \ube44\uc601\ub9ac \ub2e8\uccb4\uc778 \ud504\ub85c\uc81d\ud2b8 \uc120\uc0e4\uc778(Project Sunshine)\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \ubcd1\uc6d0 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ub300\ud558\uace0, \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc744 \ud1b5\ud55c \uae30\ubd80\uc790 \ucc38\uc5ec \uc99d\ub300\ub85c \uc6b4\uc601 \uaddc\ubaa8\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc774\ubca4\ud2b8 \ub4f1\ub85d \uc808\ucc28\ub97c \uac04\uc18c\ud654 \ud558\uc600\uc73c\uba70, \uc758\ub8cc \uc2dc\uc124 \ubc0f \ube44\uc601\ub9ac \ud30c\ud2b8\ub108\ub4e4\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud6a8\uc728\uc131\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc758\ub8cc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ube14\ub8e8 \uc2e4\ub4dc \uc624\ube0c \uce98\ub9ac\ud3ec\ub2c8\uc544(Blue Shield of California)\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud558\uace0 \uc6b4\uc601 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \ud5ec\uc2a4 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud65c\uc6a9\ud574 \uce58\ub8cc \uad00\ub9ac \uc11c\ube44\uc2a4\ub97c \ud655\uc7a5\ud558\uba70 \ud68c\uc6d0\ub4e4\uc5d0\uac8c \uace0\ud488\uc9c8 \uce58\ub8cc\ub97c \uc81c\uacf5\ud588\uace0, \ud68c\uc6d0 \uac74\uac15 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uce58\ub8cc \uacc4\ud68d\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc784\uc0c1 \uce58\ub8cc \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub514\uc9c0\ud138 \uae30\ubc18 \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc774 75% \uc99d\uac00\ud558\uc600\uc73c\uba70, \ub2f4\ub2f9\uc790\uc758 \uc218\ub3d9 \uac80\ud1a0 \uc791\uc5c5\uc740 \uc808\ubc18\uac00\ub7c9 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354\ubd88\uc5b4, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ub370\uc774\ud130, AI \ubc0f CRM \uac04\uc758 \uc2dc\ub108\uc9c0\ub97c \uc704\ud55c \uc2e0\uaddc \ud30c\ud2b8\ub108\uc2ed\uc744 \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ube0c\ub9ad\uc2a4(Databricks)\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \ub0b4 \ub370\uc774\ud130\ub97c \ub370\uc774\ud130\ube0c\ub9ad\uc2a4\uc758 \ub808\uc774\ud06c\ud558\uc6b0\uc2a4 \ud50c\ub7ab\ud3fc \uc678\ubd80 \ub370\uc774\ud130\uc640 \uc6d0\ud65c\ud558\uac8c \ubcd1\ud569\ud560 \uc218 \uc788\uac8c \ub410\uc2b5\ub2c8\ub2e4. \uc774\ub294 \u2018\uc81c\ub85c-ETL\u2019 \ubc29\uc2dd\uc758 \ub370\uc774\ud130 \uacf5\uc720\uac00 \uac00\ub2a5\ud55c \ud658\uacbd \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud558\ub294 \ud55c\ud3b8, AI \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uae30\uc5c5\uc774 \uace0\uac1d \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0 \ucd08\uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc5ed\ub7c9 \ud655\ubcf4\ub97c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n

IBM\uc758 \uacbd\uc6b0, \uc138\uc77c\uc988\ud3ec\uc2a4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc804 \uc138\uacc4 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uae30\uc5c5\uc774 \uace0\uac1d\uad00\uacc4\uad00\ub9ac\uc5d0 \ud544\uc694\ud55c AI \uae30\uc220\uc744 \ub3c4\uc785 \ubc0f \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud560 \uac83\uc774\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4. \uc591\uc0ac\ub294 \ub370\uc774\ud130 \ud1b5\ud569, AI \uae30\uc220 \ub3c4\uc785 \ucd09\uc9c4 \uac00\uc18d\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8, \uc9c1\uc6d0 \uacbd\ud5d8, \ud30c\ud2b8\ub108 \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud55c \ud611\ub825\uc744 \uc9c0\uc18d\ud574\uc11c \uac15\ud654\ud574 \ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc774\ub8e8\ub294 \uace0\uac1d \ud601\uc2e0<\/h2>\n

\ubbf8\uad6d \ucd5c\ub300 \uac00\uad6c\u00b7\uc8fc\ubc29\uc6a9\ud488 \ube0c\ub79c\ub4dc \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8(Williams-Sonoma)\ub294 \ub300\ud45c\uc801\uc778 \uc138\uc77c\uc988\ud3ec\uc2a4 \uae30\ubc18 \uace0\uac1d\uacbd\ud5d8 \ud601\uc2e0 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uc70c\ub9ac\uc5c4\uc2a4 \uc18c\ub178\ub9c8\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \ubc0f \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uace0\uac1d \uc120\ud638\ub3c4\uc640 \ucc38\uc5ec\ub3c4\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ub300\ud3ed \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574\uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ub354 \uc798 \uc608\uce21\ud558\uace0, \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc544\uc778\uc288\ud0c0\uc778\uc758 \uc0dd\uc131\ud615 AI \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \uc804 \uc138\uacc4 \ub300\uaddc\ubaa8\uc758 \uace0\uac1d\ub4e4\uacfc \uac1c\uc778\ud654\ub41c \uc0c1\ud638 \uc791\uc6a9\uc744 \uac15\ud654\ud558\uace0, \uc2ac\ub799\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uc811\uc810 \ubd80\uc11c \uac04 \ud611\uc5c5 \uc5ed\ub7c9\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub7ed\uc154\ub9ac \uc2a4\ud3ec\uce20\uce74 \uc81c\uc870\uc5c5\uccb4\uc778 \ub78c\ube0c\ub85c\uae30\ub2c8\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucee4\ubba4\ub2c8\ud2f0 \ud074\ub77c\uc6b0\ub4dc, \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc, \ubbac\uc18c\ud504\ud2b8 \ub4f1\uc744 \ub3c4\uc785\ud574 \ucc28\ub7c9 \uc0dd\uc0b0 \ud604\ud669\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \ub4f1 \uc57d 150\uac1c\uc758 \uac01\uad6d \ub300\ub9ac\uc810\uacfc \uc989\uac01\uc801\uc778 \ud611\ub825 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \ub78c\ubcf4\ub974\uae30\ub2c8\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574 \uc804 \uc138\uacc4 \uace0\uac1d \ubc0f \ub300\ub9ac\uc810\uacfc\uc758 \uc18c\ud1b5 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\uc5c8\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

“\ud604\uc7ac \uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uc740 AI \uae30\uc220\uc744 \uc911\uc2ec\uc73c\ub85c \uc2e0\ub8b0 \ubc0f \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc740 \ubb3c\ub860, \uace0\uac1d \uc131\uacf5\uc744 \uc704\ud55c \uace0\ubbfc\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud558\uace0 \uc788\ub2e4. AI \ub3c4\uc785 \ubc0f \uc2e4\uc9c8\uc801\uc778 \ud65c\uc6a9\uc744 \uc704\ud574\uc11c\ub294 \ub2e4\uc591\ud55c \uc81c\uc57d \uc870\uac74\uacfc \uc5b4\ub824\uc6c0\uc774 \uc874\uc7ac\ud558\ub294 \ub9cc\ud07c, \uc774\ubc88 \ub4dc\ub9bc\ud3ec\uc2a4\ub294 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ubcf4\uc720\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \ud568\uaed8 \ub098\uac00\uc57c \ud560 \ubc29\ud5a5\uc131\uc5d0 \ub300\ud574 \ub17c\uc758\ud560 \uc218 \uc788\uc5c8\ub358 \ub9e4\uc6b0 \ub73b\uae4a\uc740 \uc790\ub9ac\uc774\uc790, \uace0\uac1d \uc911\uc2ec \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \uc0c8\ub85c\uc6b4 \ud328\ub7ec\ub2e4\uc784 \uc804\ud658 \uacfc\uc815\uc744 \uc9c1\uc811 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc5c8\ub358 \ud601\uc2e0\uc758 \uc7a5\uc774\uc5c8\ub2e4\u201d<\/p>\n

\u2013 \uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544 \uc190\ubd80\ud55c \ub300\ud45c<\/p>\n

\uac15\ub825\ud558\uace0 \ub4e0\ub4e0\ud55c \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud30c\ud2b8\ub108, \uc138\uc77c\uc988\ud3ec\uc2a4<\/h2>\n

20\ub144\uc774 \ub118\ub294 \uc2dc\uac04\ub3d9\uc548, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ub4dc\ub9bc\ud3ec\uc2a4\ub97c \ud1b5\ud574 \uae30\uc5c5\uacfc \uc0ac\ub78c\uc774 \ud568\uaed8 \ub354 \ub098\uc740 \ubbf8\ub798\ub97c \uc900\ube44\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \ube44\uc804\uc744 \uc81c\uc2dc\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ubc88 \ub4dc\ub9bc\ud3ec\uc2a4 2023\ub294 \uc2e0\ub8b0, \uace0\uac1d\uc131\uacf5, \ud601\uc2e0, \ud3c9\ub4f1, \uc9c0\uc18d\uac00\ub2a5\uc131\uc774\ub77c\ub294 \ud575\uc2ec\uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c, \uc55e\uc73c\ub85c\ub3c4 \ub354\uc6b1 \uac15\ub825\ud558\uace0 \ub4e0\ub4e0\ud55c \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0 \ud30c\ud2b8\ub108\ub85c\uc11c \uc804\uc138\uacc4 \uae30\uc5c5\ub4e4\uacfc \ub514\uc9c0\ud138 \ud601\uc2e0 \uc5ec\uc815\uc744 \ud568\uaed8\ud558\uaca0\ub2e4\ub294 \ube44\uc804\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc55e\uc73c\ub85c\ub3c4 \u2018\uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc, \uc544\uc778\uc288\ud0c0\uc778 \ucf54\ud30c\uc77c\ub7ff \ube4c\ub354, \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc, \ub137\uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc\u2019 \ub4f1\uacfc \uac19\uc740 \ucd5c\uc2e0 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4e4\uae30 \uc704\ud55c \ud65c\ub3d9\uc744 \uc9c0\uc18d\ud574 \ub098\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\uae00\ub85c\ubc8c IT \ucd95\uc81c, \ub4dc\ub9bc\ud3ec\uc2a4 2023 \uc62c\ud574\ub85c 21\uc8fc\ub144\uc744 \ub9de\uc774\ud558\ub294 \uae00\ub85c\ubc8c \ucd5c\ub300 IT \ucee8\ud37c\ub7f0\uc2a4 \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uac00 \uc9c0\ub09c 9\uc6d4 14\uc77c \uc131\ud669\ub9ac\uc5d0 \uc885\ub8cc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub4dc\ub9bc\ud3ec\uc2a4(Dreamforce)\ub294 \uc804 \uc138\uacc4 CRM \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub9e4\ub144 \ubbf8\uad6d \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc640 \uc628\ub77c\uc778\uc73c\ub85c \uac1c\ucd5c\ud558\ub294 \uc5f0\ub840 \ucd5c\ub300…<\/p>\n","protected":false},"author":805,"featured_media":494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n\uc5f0\ub840 \ucd5c\ub300 \uae00\ub85c\ubc8c IT \ucd95\uc81c, \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uc5d0\uc11c \ud655\uc778\ud55c \u2018\ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798'- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"AI \ud601\uba85\uc758 \uc2dc\uc791\uc810, \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc758 \ud575\uc2ec \ubc1c\ud45c \ub0b4\uc6a9\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. '\ub370\uc774\ud130 + AI + CRM + \uc2e0\ub8b0'\ub97c \ud558\ub098\ub85c \uc787\ub294 \uc544\uc778\uc288\ud0c0\uc778 1 \ud50c\ub7ab\ud3fc(Einstein 1 Platform)\uc758 \ub4f1\uc7a5 \ubc30\uacbd\uacfc \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc81c\uc2dc\ud558\ub294 \ubbf8\ub798 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ub2e4\uc2dc \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/summary-dreamforce-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc5f0\ub840 \ucd5c\ub300 \uae00\ub85c\ubc8c IT \ucd95\uc81c, \u2018\ub4dc\ub9bc\ud3ec\uc2a4 2023\u2019\uc5d0\uc11c \ud655\uc778\ud55c \u2018\ube44\uc988\ub2c8\uc2a4\uc758 \ubbf8\ub798\u2019\u2026 \ub370\uc774\ud130 + AI + CRM, \uadf8\ub9ac\uace0 \u2018\uc2e0\ub8b0\u2019\uc758 \ud601\uc2e0\" \/>\n<meta property=\"og:description\" content=\"AI \ud601\uba85\uc758 \uc2dc\uc791\uc810, \ub4dc\ub9bc\ud3ec\uc2a4 2023\uc758 \ud575\uc2ec \ubc1c\ud45c \ub0b4\uc6a9\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. 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