{"id":504,"date":"2023-09-15T20:24:00","date_gmt":"2025-11-12T20:24:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=504"},"modified":"2025-11-27T08:10:27","modified_gmt":"2025-11-26T23:10:27","slug":"how-salesforce-uses-data-cloud","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/how-salesforce-uses-data-cloud\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<h3 id=\"no1-crm\">\uae00\ub85c\ubc8c No.1 CRM \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\uc744\uae4c\uc694? \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\ubd80\ud130, \uc801\uc6a9 \ubc29\ubc95, \ud65c\uc6a9 \ubc29\ubc95\uae4c\uc9c0 \ub2e8\uc77c\ud654\ub41c \uace0\uac1d \ubdf0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5ec\uc815\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uae00\uc744 \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc790\uccb4 \ube44\uc988\ub2c8\uc2a4\ub97c \ud65c\uc131\ud654\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 24\ub144\uc774\ub77c\ub294 \uc5ed\uc0ac \ub3d9\uc548 \uace0\uac1d\uc5d0 \ub300\ud55c \uc785\uccb4\uc801\uc778 \uc2dc\uac01(360\ub3c4 \ubdf0)\uc744 \uc0dd\uc131\ud574\ub0b4\uae30 \uc704\ud55c \ubbf8\uc158\ub4e4\uc744 \uc218\ud589\ud574 \uc654\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/kr\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc758 \ub3c4\uc785\uc73c\ub85c, \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ube44\uc804\uc774 \ud604\uc2e4\ub85c \ub2e4\uac00\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 CRM\uacfc \uac19\uc740 \uae30\uc874 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \ud68c\uc0ac\ub4e4\uc774 \uc81c3\uc790 \uc18c\uc2a4\uc5d0\uc11c \uc218\ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\uace0 \ud1b5\ud569\ud558\uc5ec \ub2e8\uc77c\ud654\ub41c \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \uac83\uc740 \uc790\ub3d9\ud654\ub41c \uc601\uc5c5 \uc804\ub9dd, \uace0\uac1d \uc138\ubd84\ud654 \ubc0f \uac1c\uc778 \ub9de\ucda4\ud615 \uc140\ud504 \uc11c\ube44\uc2a4\uc640 \uac19\uc740 \uc758\ubbf8 \uc788\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \uc791\uc5c5\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud798\uc744 \uc2e4\uc5b4\uc8fc\uace0 \uc804\uc0ac\ucc28\uc6d0\uc758 AI \ubc0f \uc790\ub3d9\ud654\uc758 \uae30\ubc18\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \uc804\ub9dd \uc911 \ud558\ub098\uc774\uba70, \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uac00 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc5ed\uc0ac\uc0c1 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud55c \uc790\uccb4 \uac1c\ubc1c \uc81c\ud488\uc774 \ub41c \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 Customer zero\ub85c\uc11c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \ub0b4\ubd80\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \ud1b5\ud569 \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\uc81c \ud2b8\ub79c\uc7ad\uc158, \ud1b5\uc2e0 \uae30\ub85d, \uc11c\ube44\uc2a4 \uc694\uccad \ub4f1\uc744 \ud3ec\ud568\ud55c 60\uc5ec \uac1c \uc774\uc0c1\uc758 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc2a4\ud2b8\ub9bc\uc5d0\uc11c 12\uc5b5 \uac1c \uc774\uc0c1\uc758 \uace0\uac1d \uae30\ub85d\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc5d0 \uacf5\uae09\ud568\uc73c\ub85c\uc368, \uc911\ubcf5 \uae30\ub85d\uc744 \uc904\uc774\uace0 \uace0\uac1d \ud504\ub85c\ud544\uc758 52% \uc774\uc0c1\uc744 \ud1b5\ud569\ud558\uc5ec \uace0\uac1d\uc5d0 \ub300\ud55c \ub2e8\uc77c \ubdf0\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud1b5\ud569 \ud504\ub85c\ud544\uc744 \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc740 \ubb3c\ub860, \uc18c\uc15c \ucc44\ub110\uc744 \ud1b5\ud558\uc5ec \ucc38\uc5ec\ud558\ub294 \uace0\uac1d\uc774\ub4e0, \ud68c\uc0ac\uc758 \ubb34\ub8cc \uc628\ub77c\uc778 \ud559\uc2b5 \ud50c\ub7ab\ud3fc\uc778 <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8&amp;_ga=2.254242568.1227724156.1694573895-239753925.1690439890\" target=\"_blank\" rel=\"noopener\">Trailhead<\/a>\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \ubc30\uc6b0\ub294 \uace0\uac1d\uc774\ub4e0, \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc744 \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc778\ud130\ubdf0\uc5d0\uc11c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc81c\ud488 \uad00\ub9ac\uc758 Senior Director\uc778 Janani Narayanan\uc740 \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud300\uc774 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec <a href=\"https:\/\/www.salesforce.com\/blog\/run-pipeline-engine-to-drive-growth\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ucd09\uc9c4<\/a>\ud558\uace0 \uace0\uac1d \ucc44\ud0dd\uc744 \ub192\uc774\uba70 \ubaa8\ub4e0 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc5d0\uac8c \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"q\">Q. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc5b4\ub5bb\uac8c \uad6c\ucd95\ub418\ub098\uc694?<\/h2>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \uc774\uc804\uc5d0 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc81c\ud488 \uad70\uc758 \ub300\ubd80\ubd84\uc740 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \ucd94\uac00\ub294 CRM, \uc6f9, \ubaa8\ubc14\uc77c, API \ubc0f \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \ub300\uaddc\ubaa8 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc218\uc6a9\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc744 \uae30\uc874\uc758 \ud2b8\ub79c\uc7ad\uc158 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ubcf4\uc644\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \ubaa8\ub4e0 \uc774 \ub370\uc774\ud130\ub97c \ub808\uc774\ud06c\ud558\uc6b0\uc2a4 \uc544\ud0a4\ud14d\ucc98\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc800\uc7a5\ud558\uba70, \uae30\uc5c5 \uc804\uccb4\uc5d0\uc11c \ube44\uc815\ud615 \ub370\uc774\ud130\ub97c \uc870\uc9c1\ud654\ud558\uace0 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub2e4\ub978 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \uba54\ud0c0\ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ucd95\ub418\uc5c8\uc73c\uba70, \uc989 \uc5ec\uae30\uc5d0 \uc800\uc7a5\ub41c \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a>\uc744 \ud1b5\ud574 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\ub2e4\ub978 \ubaa8\ub4e0 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \uba54\ud0c0\ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc989, \uc5ec\uae30\uc5d0 \uc800\uc7a5\ub41c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c Customer 360 \uc548\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<h2 id=\"it-3\">\uc9c0\uc18d\uac00\ub2a5\ud55c IT \ubc0f \ub514\uc9c0\ud138 \ud0c4\uc18c \ubc1c\uc790\uad6d \uac10\ucd95\uc744 \uc704\ud55c 3\ub2e8\uacc4<\/h2>\n<p>IT \ub9ac\ub354\uc640 \ube44\uc988\ub2c8\uc2a4 \uc885\uc0ac\uc790\ub4e4\uc740 <a href=\"https:\/\/www.salesforce.com\/company\/sustainability\/\" target=\"_blank\" rel=\"noopener\">\uae30\ud6c4 \ubcc0\ud654\uc5d0 \uacfc\uac10\ud788 \ub300\uc751<\/a>\ud574\uc57c \ud560 \uc758\ubb34\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud658\uacbd \ubcf4\ud638\ubfd0\ub9cc \uc544\ub2c8\ub77c <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/the-business-case-for-esg-strategy\/\" target=\"_blank\" rel=\"noopener\">\ube44\uc988\ub2c8\uc2a4 \uce21\uba74\uc5d0\uc11c\ub3c4 \uc911\uc694\ud55c \uc77c<\/a>\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud658\uacbd \ubc0f \uc0ac\ud68c\uc801 \uac00\uce58\ub97c \uc639\ud638\ud558\ub294 \uae30\uc5c5\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/consumer-and-employee-esg-expectations.html#:~:text=Foradditionalinsight%2Cwesegmented,thegapwithconsumerexpectations\" target=\"_blank\" rel=\"noopener\">\uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 IT \ub9ac\ub354\ub4e4\uc740 \uc9c0\uc18d\uac00\ub2a5\ud55c IT\ub97c \uc704\ud574 \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud560\uae4c\uc694? \ub2e4\uc74c 3\ub2e8\uacc4\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/p>\n<h2 id=\"q\">Q. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc5b4\ub5bb\uac8c \uac1c\ubc1c\ub418\uc5c8\ub098\uc694?<\/h2>\n<p>\uc870\uc9c1 \ub0b4\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub370\uc774\ud130\ub4e4\uc774 \ubd84\uc0b0\ub418\uc5b4 \uc788\ub294\uc9c0 \uc54c\uc558\uc744 \ub54c, \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ubbfc\ucca9\ud558\uace0 \uc81c\ud488 \uc911\uc2ec\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uac1c\ubc1c\ud558\uc5ec \uc791\ub3d9\ud560 \uc218 \uc788\ub294\uc9c0 \uc99d\uba85\ud558\uace0, \uba3c\uc800 \uc6b0\ub9ac \uc790\uc2e0\uc5d0\uac8c \uc2dc\ud5d8\ud574\ubcf4\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc601\uc5c5, \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc601\uc5ed\uc5d0\uc11c \uac01 \uace0\uac1d\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc774\uace0 \ud1b5\ud569\ub41c \uc2e4\uc2dc\uac04 \ubdf0\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \uace0\uac1d \uacc4\uc815\uc744 \ud1b5\ud574 \ub3d9\uc758 \ubc0f \uc120\ud638\ub3c4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uc870\uc9c1 \uc804\ubc18\uc5d0\uc11c \ub9ce\uc740 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc6b0\ub9ac\ub294 \uc54c\ub824\uc9c4 \uc7a0\uc7ac\uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uac80\uc0c9\ud560 \ub54c \uace0\uac1d\uc774 \uac80\uc0c9\ud55c \uc2dc\uae30\ub97c \ucd94\uc801\ud558\uace0, \uadf8\ub7f0 \ub2e4\uc74c \uc790\ub3d9\uc73c\ub85c Slack\uc744 \ud65c\uc6a9\ud558\uc5ec \uacc4\uc815 \ub2f4\ub2f9\uc790(AE)\uc5d0\uac8c \uc54c\ub9bc\uc744 \ubcf4\ub0b4 \uacc4\uc815 \ub2f4\ub2f9\uc790\ub4e4\uc774 \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uc2e4\ud5d8 \ub2e8\uacc4\uc5d0\uc11c 20\uba85\uc758 AE(Account Executive)\ub85c \uc2dc\uc791\ud588\uc9c0\ub9cc \ud604\uc7ac \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AE \uc911 3\ubd84\uc758 1 \uc774\uc0c1\uc774 \ud574\ub2f9 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc6b0\ub9ac\ub294 120\uc2dc\uac04 \uc774\uc0c1\uc758 \uace0\uac1d \ub300\ud654 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0 \uc218\ubc31\ub9cc \ub2ec\ub7ec\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"q\">Q. \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud65c\uc6a9\ud55c \ub2e4\ub978 \ubc29\ubc95\uc5d0\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\ub098\uc694?<\/h2>\n<p>\ucd5c\uadfc \ub0b4\ubd80\uc5d0\uc11c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \uc0c8\ub85c\uc6b4 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/data-cloud-advertising\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">Google Ads \ud1b5\ud569<\/a>\uc744 \uc2dc\ubc94 \uc6b4\uc601\ud558\uc5ec Google\uc5d0\uc11c <a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc<\/a> \ubc0f <a href=\"https:\/\/www.salesforce.com\/kr\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc<\/a> \ubc14\uc774\uc5b4\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \ud1b5\ud569\uc740 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc5d0\uc11c \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud558\uba70, \uc548\uc804\ud558\uace0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c Google\ub85c \uc804\uc1a1\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud300\uc740 \ubc14\uc774\uc5b4\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uac00 \uc791\ub3d9\ud55c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud588\uace0, \uadf8 \uacbd\ud5d8\uc744 \uace0\uac1d\uacfc \uacf5\uc720\ud588\uc73c\uba70, \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \uace0\ub824\ud558\uc5ec \uc81c\ud488\uc744 \ubc1c\uc804\uc2dc\ud0a8 \ud6c4 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \ub610 \ub2e4\ub978 \uc774\uc810\uc740 <a href=\"https:\/\/www.salesforce.com\/plus\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">Salesforce+<\/a>\ub77c\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub85c \ub77c\uc774\ube0c \uc774\ubca4\ud2b8\uc640 \uc624\ub9ac\uc9c0\ub110 \ucee8\ud150\uce20\ub97c \uc704\ud55c \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub9c8\ucf00\ud305, \uc601\uc5c5 \ubc0f \uc11c\ube44\uc2a4\uc758 \uace0\uac1d \ub370\uc774\ud130\ub97c Trailhead\uc5d0 \ub4f1\ub85d\ub41c \ud504\ub85c\ud544\uacfc \uc5f0\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac1c\ubcc4\ud654\ub41c \uc5ec\uc815\uc744 \ub9cc\ub4e4\uace0, \uccab\ubc88\uc9f8 \uc774\uba54\uc77c\ubd80\ud130 \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc81c\ud488\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud615 \ucee8\ud150\uce20\ub97c \uac01 \ubdf0\uc5b4\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucd9c\uc2dc \uc774\ud6c4\uc5d0 14\ub9cc \uac74 \uc774\uc0c1\uc758 \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc774 \ubc1c\uc1a1\ub418\uc5c8\uc73c\uba70, \ud3c9\uade0 \uc870\ud68c\uc218\uc640 \uc11c\ube44\uc2a4 \uc774\uc6a9 \uc2dc\uac04\uc774 \ubaa8\ub450 \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"q-ai\">Q. \uc65c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uac00 AI\uc5d0 \uc911\uc694\ud55c\uac00\uc694?<\/h2>\n<p>AI\ub294 \uc6b0\ub9ac \uc2dc\ub300\uc5d0\uc11c \uac00\uc7a5 <a href=\"https:\/\/apnews.com\/article\/salesforce-marc-benioff-artificial-intelligence-layoffs-pandemic-2c5c5f7f6daf50ddcae675b422aa745f\" target=\"_blank\" rel=\"noopener\">\uc911\uc694\ud55c<\/a> \uae30\uc220\uc785\ub2c8\ub2e4. \uc774\uc5d0 \uc758\ubb38\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 AI\ub294 \uc774\ub97c \ub4b7\ubc1b\uce68\ud574\uc8fc\ub294 \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ub2a5\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-ethics-survey\/\" target=\"_blank\" rel=\"noopener\">58%\uc758 \uadfc\ub85c\uc790<\/a>\ub4e4\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \ub370\uc774\ud130\uac00 \uc790\uc2e0\uc758 \uc5ed\ud560\uc5d0\uc11c \uc0dd\uc131\ud615 AI\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ub370 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uac00 AI\uc640 \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc2e4\uc81c\ub85c \uc9c1\uc6d0\uc758 58%\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \ub370\uc774\ud130\uac00 \uc0dd\uc131 AI\ub97c \uc5c5\ubb34\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.\u201d<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc774\ub7ec\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud63c\ud569\ud558\uace0 \uad6c\uc131\ud558\uc5ec \uae30\uc5c5\uc774 \uadf8 \uc704\uc5d0 AI \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uace0, \ubaa8\ub4e0 AI \uae30\ubc18 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uad6c\ub3d9\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc5d0 \ub300\ud55c \ud55c\uac00\uc9c0 \uc0ac\ub840\ub294 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-studio-ai-news\/\" target=\"_blank\" rel=\"noopener\">Einstein Studio<\/a>\uc785\ub2c8\ub2e4. Einstein Studio\ub294 \ud68c\uc0ac\uac00 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc5d0\uc11c \ub3c5\uc810\uc801\uc73c\ub85c \uac00\uc9c0\uace0 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AI \ubaa8\ub378 \uc0dd\ud0dc\uacc4- \uc608\ub97c \ub4e4\uc5b4 Amazon Web Services(AWS)\uc758 Amazon SageMaker, Google Cloud\uc758 Vertex AI \ubc0f \uae30\ud0c0 AI \uc11c\ube44\uc2a4\uc5d0\uc11c \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uc744 \ud6c8\ub828\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\uac83\uc740 \ud68c\uc0ac\uac00 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud305 \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\ucd95\ud558\uace0 \uc644\uc804\ud788 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"q\">Q. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \ubbf8\ub798 \uc804\ub9dd\uc740 \uc5b4\ub5a4\uac00\uc694?<\/h2>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc81c\ud488 \ud300\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8&amp;_ga=2.254028424.1227724156.1694573895-239753925.1690439890\" target=\"_blank\" rel=\"noopener\">AppExchange<\/a>, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc<\/a>, <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8&amp;_ga=2.254028424.1227724156.1694573895-239753925.1690439890\" target=\"_blank\" rel=\"noopener\">Trailhead<\/a>\ub97c \ud3ec\ud568\ud55c <a href=\"https:\/\/www.salesforce.com\/kr\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a> \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \uc0c8\ub85c\uc6b4 \ucee4\ub125\ud130\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc5c4\uccad\ub09c \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \ubaa8\ub450\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc81c3\uc790 \uad11\uace0 \uc11c\ube44\uc2a4\uc640 \ubcf4\ub2e4 \uc6d0\ud65c\ud55c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \ud1b5\ud569\uc744 \uad6c\ucd95\ud558\uc5ec \ucea0\ud398\uc778\uc774 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0, \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc790\uc0ac \ub370\uc774\ud130\ub85c \uc5b4\ub5bb\uac8c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac Google, Meta, AWS\ub97c \ube44\ub86f\ud55c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/data-cloud-advertising\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\uc5ec\ub7ec \ucee4\ub125\ud130<\/a>\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc9c0\ub9cc \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud300\uc774 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub2e4\ub978 \ud50c\ub7ab\ud3fc\ub3c4 \ub9ce\uae30\uc5d0 \ucd94\uac00\uc801\uc778 \ud50c\ub7ab\ud3fc \uc9c0\uc6d0\uc744 \uc704\ud574 \ub354\uc6b1 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c \ub2ec\uc5d0 \uac1c\ucd5c\ub418\ub294 <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\ub4dc\ub9bc\ud3ec\uc2a4<\/a>\uc5d0\uc11c\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \ucc28\uc138\ub300 \ube44\uc804 \ubc0f \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uac00 \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/einstein\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">Einstein<\/a> \ud601\uc2e0\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ucd94\uac00 \uc815\ubcf4:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/li>\n<li>\ucd5c\uc2e0 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc <a href=\"https:\/\/www.salesforce.com\/news\/products\/data-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noopener\">\ub274\uc2a4<\/a> \uc77d\uae30<\/li>\n<li><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/explore-customer-360-audiences\/?d=cta-body-promo-8&amp;_ga=2.179906468.1227724156.1694573895-239753925.1690439890\" target=\"_blank\" rel=\"noopener\">Trailhead<\/a>\uc5d0\uc11c \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc \uc0b4\ud3b4\ubcf4\uae30<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c No.1 CRM \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\uc744\uae4c\uc694? \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\ubd80\ud130, \uc801\uc6a9 \ubc29\ubc95, \ud65c\uc6a9 \ubc29\ubc95\uae4c\uc9c0 \ub2e8\uc77c\ud654\ub41c \uace0\uac1d \ubdf0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5ec\uc815\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uae00\uc744 \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub370\uc774\ud130 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