{"id":516,"date":"2023-08-21T20:25:00","date_gmt":"2025-11-12T20:25:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=516"},"modified":"2025-11-27T08:51:30","modified_gmt":"2025-11-26T23:51:30","slug":"crm-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/crm-customer-relationship-management\/","title":{"rendered":"CRM\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?"},"content":{"rendered":"<p><a href=\"\/kr\/hub\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">CRM\uc774\ub780<\/a> \u2018Customer Relationship Management\u2019\uc758 \uc57d\uc790\ub85c \ud55c\uad6d\uc5b4\ub85c\ub294 \u2018\uace0\uac1d\uad00\uacc4\uad00\ub9ac\u2019\ub97c \uc758\ubbf8 \ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uad00\uc7a5 \ubc0f \uace0\uac1d\uc758 \uc2dc\uac01\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uae30\ubc18\ud55c \uc591\ud638\ud55c \uad00\uacc4 \uc720\uc9c0\ub97c \ud1b5\ud574, \u2018\uace0\uac1d\uc0dd\uc560\uac00\uce58\u2019\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \uc2dc\uc2a4\ud15c \ubc0f \ud234\uc740 CRM \uc2dc\uc2a4\ud15c, CRM \ud234\uc774\ub77c \uce6d\ud558\uc600\uc9c0\ub9cc \ud604\uc7ac\ub294 \ud234\uc744 \ud3ec\ud568\ud558\uc5ec CRM\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>CRM\uc774 \ub4f1\uc7a5\ud55c \uc774\uc720\ub294 \uba87 \uac00\uc9c0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc911 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \u2018\uace0\uac1d \ub2c8\uc988\uc758 \ubcc0\ud654\uc5d0 \ub300\uc751\ud560 \ud544\uc694\uc131\uc774 \ucee4\uc84c\ub2e4\u2019 \ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2dc\ub300\uc640 \ud568\uaed8 \uc2dc\uc7a5\uc758 \ub2c8\uc988\ub3c4 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc2ec \ub05d\uc5d0 \ub9cc\ub4e0 \uc2e0\uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uac00 \uc21c\uc2dd\uac04\uc5d0 \uc9c4\ubd80\ud574\uc9c0\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ub04c\uc5b4\ub4e4\uc774\uace0 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc0c1\ud669\uc5d0 \ub530\ub77c \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\uc640 \ub354\ubd88\uc5b4 \ub54c\ub85c\ub294 \uace0\uac1d \uc790\uc2e0\ub3c4 \ub208\uce58\ucc44\uc9c0 \ubabb\ud558\ub294 \uc7a0\uc7ac\uc801\uc778 \ub2c8\uc988\uae4c\uc9c0 \uc608\uce21\ud558\uace0 \ub300\uc751\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubd84\uc11d\uacfc \ub300\uc751\uc744 \uc704\ud55c \ud234 \ub610\ud55c \ud544\uc694\ub85c \ud558\uac8c \ub418\uc5c8\uace0 \uc774\ub7ec\ud55c \uc694\uad6c\ub4e4\ub85c \uc778\ud558\uc5ec \ud0c4\uc0dd\ud55c\uac83\uc774 CRM\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 CRM\uc744 \ud1b5\ud574 \uad6c\uccb4\uc801\uc73c\ub85c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \ud55c\ub9c8\ub514\ub85c \ub9d0\ud558\uc790\uba74 \u2018\uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uae30\ub85d\ud558\uace0 \ubd84\uc11d\ud558\uace0 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\u2019\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\uc5b8\uc81c \ub204\uac00 \ubb34\uc5c7\uc744 \uc5bc\ub9c8\ub098 \uad6c\uc785\ud588\ub2e4\u2019\ub77c\ub294 \uace0\uac1d \uc815\ubcf4\uc640 \uadf8 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ubb38\uc758 \ubc0f \uc694\uad6c \uc0ac\ud56d, \ud074\ub808\uc784 \ub4f1\uc758 \uc774\ub825\uc744 \ud55c \uacf3\uc5d0 \uc720\uae30\uc801\uc73c\ub85c \ubaa8\uc544\ub450\uba74 \ud604\uc7ac\uae4c\uc9c0\uc758 \uacbd\uc704\ub97c \ubc14\ud0d5\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub85c\uc2a4 \uc140(\uace0\uac1d\uc5d0\uac8c \uad00\ub828\ub41c \uc0c1\ud488\uc758 \uad6c\uc785\uc744 \ucd94\ucc9c\ud558\ub294 \ud310\ub9e4 \ubc29\uc2dd) \ubc0f \uc5c5 \uc140(\uace0\uac1d\uc5d0\uac8c \uace0\ud488\uc9c8\uc758 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \ud310\ub9e4 \ubc29\uc2dd)\uc744 \ud560 \uacbd\uc6b0\uc5d0\ub3c4,\uacfc\uac70\uc5d0 \ubc1b\uc740 \uc694\uad6c \uc0ac\ud56d\uc774\ub098 \uc0c1\ub2f4 \ub0b4\uc6a9 \ub4f1\uc744 \ubd84\uc11d\ud55c \ub4a4 \ud310\ub9e4 \ud655\ub960\uc744 \ub192\uc774\uae30 \uc704\ud574\uc120 \uc5b4\ub5a4 \uc81c\uc548\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>CRM\uc740 \uace0\uac1d\uc744 \uad00\ub9ac\ud558\ub294 \ud234\uc758 \ud558\ub098\uc774\uba70 \u2018\uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc131\uc744 \uad00\ub9ac\u2019\ud558\uae30 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 CRM \uc740 \uace0\uac1d \uc815\ubcf4 \ubc0f \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc774\ub825\uc744 \ub370\uc774\ud130\ub85c \ucd95\uc801\ud558\uace0 \ud558\ub098 \ud1b5\ud569 \uad00\ub9ac\ud558\ub294 \uac83\uc744 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\uad00\uc7a5 \ubc0f \uace0\uac1d\uc758 \uc2dc\uac01\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uae30\ubc18\ud55c \uc591\ud638\ud55c \uad00\uacc4 \uc720\uc9c0\ub97c \ud1b5\ud574, \u2018\uace0\uac1d\uc0dd\uc560\uac00\uce58\u2019\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \uc2dc\uc2a4\ud15c \ubc0f \ud234\uc740 CRM&hellip;<\/p>\n","protected":false},"author":1,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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