\uc9c0\ub09c 7\uc6d4 16\uc77c, Salesforce\ub294 Agentforce Digital Summit 2026<\/a><\/strong>\uc744 \uac1c\ucd5c\ud558\uba70 AI \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc0c8\ub85c\uc6b4 \uc7a5\uc744 \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uae30\uc220 \uc18c\uac1c\ub97c \ub118\uc5b4, \uad6d\ub0b4 \uac01 \uc0b0\uc5c5\uc744 \ub300\ud45c\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc9c1\uc811 \ubb34\ub300\uc5d0 \uc62c\ub77c \ub370\uc774\ud130 \ud1b5\ud569, AI \uc790\ub3d9\ud654, \uadf8\ub9ac\uace0 \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc<\/strong>\ub85c \uc774\uc5b4\uc9c4 \uc0dd\uc0dd\ud55c \uc5ec\uc815\uc744 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.\uc774\ubc88 Summit\uc758 \ud575\uc2ec \uba54\uc2dc\uc9c0\ub294 \ubd84\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\nAI\ub294 \uc0ac\ub78c\uc744 \ub300\uccb4\ud558\ub294 \uae30\uc220\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc0ac\ub78c\uc774 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc7a0\uae50! \ud604\uc7a5\uc758 \ub0b4\uc6a9\uc774 \ub354 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\t\uc544\ub798 \ub9c1\ud06c\uc758 \uc790\ub8cc\ub294 \ucc38\uc11d\uc790\ubd84\ub4e4\uaed8\ub294 \ud604\uc7a5\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ub418\uc0c8\uae30\uace0, \uc544\uc27d\uac8c \ud568\uaed8\ud558\uc9c0 \ubabb\ud55c \ubd84\ub4e4\uaed8\ub294 \ud575\uc2ec \uc804\ub7b5\uc744 \ube60\ub974\uac8c \uc804\ub2ec\ud574 \ub4dc\ub9ac\uae30 \uc704\ud574 \uc81c\uc791\ub41c \ud504\ub9ac\ubbf8\uc5c4 \uc694\uc57d\ubcf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \ud300\uc774 ‘Marketing Maker’\uac00 \ub418\ub294 \ubc95, \uc694\uc57d\uc9d1\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\ubc1c\ud45c\uc790\ub8cc \ud3ec\ud568 <br>\ud575\uc2ec \uc694\uc57d\uc9d1 \ubc1b\uc544\ubcf4\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t<\/div>\n\n\n\nData 360\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, Customer 360\uc73c\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud558\uba70, Agentforce\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud558\ub294 \ud750\ub984\uc774 \uc774\ubc88 \ud589\uc0ac\ub97c \uad00\ud1b5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc5ec\uc815\uc744 \ud568\uaed8\ud55c 5\uac1c \uae30\uc5c5\uc758 \uc774\uc57c\uae30\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n\ubaa9\ucc28<\/h2>\n\n\n\n\nK Car<\/a><\/li>\n\n\n\n\ub86f\ub370GRS<\/a><\/li>\n\n\n\nKT&G<\/a><\/li>\n\n\n\n\uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a><\/li>\n\n\n\n\uc870\uc120\uc77c\ubcf4<\/a><\/li>\n<\/ul>\n\n\n\n\n\n\n\n1. K Car \u2014 \ucc28\ub7c9 \ub370\uc774\ud130\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815\uc73c\ub85c<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ud310\ub9e4\u00b7\ub9e4\uc785\u00b7\uc628\ub77c\uc778 \ub4f1 6\uac00\uc9c0 \uace0\uac1d \uc720\uc785 \ucc44\ub110 \ub370\uc774\ud130 \ud1b5\ud569<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\uace0\uac1d \ub2e8\uc704\ub85c \ud658\ubd88\u00b7\uad6c\ub9e4\u00b7\ud310\ub9e4 \uc774\ub825\uc744 \ud55c \ud654\uba74\uc5d0\uc11c \ud1b5\ud569 \uc870\ud68c<\/strong> \uac00\ub2a5<\/li>\n\n\n\n\ud310\ub9e4\u00b7\uad6c\ub9e4 \ud69f\uc218 \uae30\ubc18 \ucda9\uc131 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8<\/strong> \uc0dd\uc131 \ubc0f \ub9de\ucda4 \ud504\ub85c\uadf8\ub7a8 \uc2e4\ud589 \uae30\ubc18 \ub9c8\ub828<\/li>\n\n\n\n\uc628\uc624\ud504\ub77c\uc778 \ud1b5\ud569 \uae30\uc900\uc73c\ub85c \ucea0\ud398\uc778 \uc804\ud658 \uace0\uac1d \uc218 \uce21\uc815<\/strong> \uc815\ud655\ub3c4 \ud5a5\uc0c1<\/li>\n<\/ul>\n\n\n\n\uc911\uace0\ucc28 \uc5c5\uacc4 1\uc704 K Car<\/a>\ub294 \ucc28\ub7c9 \ub2e8\uc704\ub85c \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \uace0\uac1d \uc911\uc2ec\uc73c\ub85c \uc7ac\ud3b8\ud574\uc57c \ud558\ub294 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud310\ub9e4, \ub9e4\uc785, \uc628\ub77c\uc778 \ud589\ub3d9 \ub4f1 6\uac00\uc9c0 \ucc44\ub110\uc758 \ub370\uc774\ud130\uac00 \uac01\uac01 \uc0ac\uc77c\ub85c\ud654\ub418\uc5b4 \uc788\uc5b4 \uc7ac\ud310\ub9e4 \ucea0\ud398\uc778 \uae30\ud68d \uc2dc “\ub204\uad6c\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc\uc9c0”\ub97c \uc989\uac01 \ud2b9\uc815\ud558\uae30 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. Salesforce CRM \uae30\ubc18\uc73c\ub85c 6\uac1c \ucc44\ub110 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c K Car\ub294 \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \uc804\uccb4 Customer Journey\ub97c \ud558\ub098\uc758 \ubdf0\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uba70, \ub2e8\uc21c \uac70\ub798 \uc774\ub825\uc744 \ub118\uc5b4 \uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc815\uc758\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n2. \ub86f\ub370GRS \u2014 ‘\ub86f\ub370\uc787\uce20’\ub85c \ud558\ub098 \ub418\ub294 \uba40\ud2f0\ube0c\ub79c\ub4dc \uace0\uac1d \uc5ec\uc815<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub3d9\uc77c \uace0\uac1d\uc744 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud504\ub85c\ud544\ub85c \ud1b5\ud569<\/strong> \uc778\uc2dd \ubc0f \uad00\ub9ac<\/li>\n\n\n\n\uc804\uccb4 \ub9e4\ucd9c\uc758 51%\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\uc704 12% \ud575\uc2ec \uace0\uac1d<\/strong>\uc758 \uc774\ud0c8 \uc0ac\uc804 \ubc29\uc9c0 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nAI \uae30\ubc18 \ubc29\ubb38 \uc8fc\uae30 \ud559\uc2b5\uc73c\ub85c \uc774\ud0c8 \uc608\uce21 \ubc0f \ucd5c\uc801 \ud61c\ud0dd \uc790\ub3d9 \uc2e4\ud589<\/strong><\/li>\n\n\n\n\ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc744 \ucea0\ud398\uc778 \uc81c\uc791\uc5d0\uc11c AI \uc804\ub7b5 \uc124\uacc4<\/strong>\ub85c \uc804\ud658<\/li>\n<\/ul>\n\n\n\n\ub86f\ub370\ub9ac\uc544, \ud06c\ub9ac\uc2a4\ud53c \ud06c\ub9bc \ub4f1 \ub2e4\uc218\uc758 F&B \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \ub86f\ub370GRS<\/a>\ub294 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \uba64\ubc84\uc2ed\u00b7\uc8fc\ubb38\u00b7\uacb0\uc81c \ub370\uc774\ud130\uac00 \ubd84\ub9ac\ub418\uc5b4, \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \uc2dc\uc2a4\ud15c\uc0c1\uc5d0\uc11c \uc5ec\ub7ec \uba85\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data Cloud\ub97c \ud1b5\ud574 \uc571, \ud0a4\uc624\uc2a4\ud06c, POS, \uba64\ubc84\uc2ed \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 Customer 360\uc73c\ub85c \ud1b5\ud569\ud558\uace0, AI\uac00 \uace0\uac1d\uc758 \uc774\ud0c8\uc744 \uc608\uce21\ud574 \ucd5c\uc801 \ud61c\ud0dd\uc744 \uc790\ub3d9 \uc2e4\ud589\ud558\ub294 \uad6c\uc870\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. ‘\ub86f\ub370\uc787\uce20’\ub294 \uc774\uc81c \ub2e8\uc21c \uc8fc\ubb38 \uc571\uc744 \ub118\uc5b4 \uac1c\uc778\ud654\ub41c F&B \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc5ec\uc815\uc758 \uc2dc\uc791\uc810\uc73c\ub85c \uc0c8\ub86d\uac8c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n3. KT&G \u2014 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c: Unified Commerce \uc2e4\ud604<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\nCRM\u00b7Commerce\u00b7\uba64\ubc84\uc2ed\u00b7\ubb3c\ub958\u00b7\uc0c1\ub2f4 \ub370\uc774\ud130\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 Single Customer View<\/strong> \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\n\ubd80\uc11c \uac04 \ub370\uc774\ud130 \ub2e8\uc808 \ud574\uc18c\ub85c \uace0\uac1d \uc911\uc2ec \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4<\/strong> \ub9c8\ub828<\/li>\n\n\n\nAgentforce \uae30\ubc18 AI Agent \ud655\uc7a5<\/strong>\uc774 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \uc778\ud504\ub77c \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\ub300\ud55c\ubbfc\uad6d \uad90\ub828\ud615 \uc804\uc790\ub2f4\ubc30 \uc810\uc720\uc728 1\uc704 KT&G<\/a>\ub294 CRM, Commerce, \uba64\ubc84\uc2ed, \ubb3c\ub958, \uc0c1\ub2f4 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubcc4\ub3c4 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uace0\uac1d\uc744 \ub2e8\uc77c \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd80\uc11c\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba74\uc11c \uc77c\uad00\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data 360 \uae30\ubc18 Customer 360\uc744 \uad6c\ucd95\ud558\uace0 Marketing Cloud, Tableau, Loyalty Management, Einstein\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, \ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654 \uad6c\ub3c5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uc911\uc2ec \uc6b4\uc601 \uccb4\uacc4\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc120\uc77c\ubcf4\ub294 \uc774\uc81c Agentforce \uae30\ubc18 AI Journey Automation\uc73c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\nSalesforce\uc640 \ud568\uaed8\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\uc774\ubc88 Summit\uc5d0 \ucc38\uc5ec\ud55c 5\uac1c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220 \ub3c4\uc785\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, AI\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud55c<\/strong> \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n\nData 360<\/strong> (\ub370\uc774\ud130 \ud1b5\ud569) \u2192 Customer 360<\/strong> (\uace0\uac1d \uc774\ud574) \u2192 Agentforce<\/strong> (AI \uc2e4\ud589) \u2192 Business Outcome<\/strong> (\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc)<\/p>\n<\/blockquote>\n\uc900\ube44\ub41c \ub370\uc774\ud130 \uc704\uc5d0\uc11c\ub9cc AI\ub294 \uc9c4\uc9dc \uc131\uacfc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span>\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc138\uacc4 \uc2dc\uc7a5\uc744 \ub9ac\ub4dc\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ud55c AI \uc5d0\uc774\uc804\ud2b8, \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\tROI 2,000% \uc774\uc0c1\uc758 \ud601\uc2e0\uc744 \ub2ec\uc131\ud55c FedEx, \uc0c1\ub2f4 \ubb38\uc758\uc758 60%\ub97c \uc790\uc728 \ud574\uacb0\ud55c Pandora, \ub300\ucd9c \uc2b9\uc778 \uc2dc\uac04\uc744 2\uc77c\uc5d0\uc11c 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud55c Hero FinCorp! 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\nAI\ub294 \uc0ac\ub78c\uc744 \ub300\uccb4\ud558\ub294 \uae30\uc220\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc0ac\ub78c\uc774 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc7a0\uae50! \ud604\uc7a5\uc758 \ub0b4\uc6a9\uc774 \ub354 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\t\uc544\ub798 \ub9c1\ud06c\uc758 \uc790\ub8cc\ub294 \ucc38\uc11d\uc790\ubd84\ub4e4\uaed8\ub294 \ud604\uc7a5\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ub418\uc0c8\uae30\uace0, \uc544\uc27d\uac8c \ud568\uaed8\ud558\uc9c0 \ubabb\ud55c \ubd84\ub4e4\uaed8\ub294 \ud575\uc2ec \uc804\ub7b5\uc744 \ube60\ub974\uac8c \uc804\ub2ec\ud574 \ub4dc\ub9ac\uae30 \uc704\ud574 \uc81c\uc791\ub41c \ud504\ub9ac\ubbf8\uc5c4 \uc694\uc57d\ubcf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \ud300\uc774 ‘Marketing Maker’\uac00 \ub418\ub294 \ubc95, \uc694\uc57d\uc9d1\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\ubc1c\ud45c\uc790\ub8cc \ud3ec\ud568 <br>\ud575\uc2ec \uc694\uc57d\uc9d1 \ubc1b\uc544\ubcf4\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t<\/div>\n\n\n\nData 360\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, Customer 360\uc73c\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud558\uba70, Agentforce\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud558\ub294 \ud750\ub984\uc774 \uc774\ubc88 \ud589\uc0ac\ub97c \uad00\ud1b5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc5ec\uc815\uc744 \ud568\uaed8\ud55c 5\uac1c \uae30\uc5c5\uc758 \uc774\uc57c\uae30\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n\ubaa9\ucc28<\/h2>\n\n\n\n\nK Car<\/a><\/li>\n\n\n\n\ub86f\ub370GRS<\/a><\/li>\n\n\n\nKT&G<\/a><\/li>\n\n\n\n\uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a><\/li>\n\n\n\n\uc870\uc120\uc77c\ubcf4<\/a><\/li>\n<\/ul>\n\n\n\n\n\n\n\n1. K Car \u2014 \ucc28\ub7c9 \ub370\uc774\ud130\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815\uc73c\ub85c<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ud310\ub9e4\u00b7\ub9e4\uc785\u00b7\uc628\ub77c\uc778 \ub4f1 6\uac00\uc9c0 \uace0\uac1d \uc720\uc785 \ucc44\ub110 \ub370\uc774\ud130 \ud1b5\ud569<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\uace0\uac1d \ub2e8\uc704\ub85c \ud658\ubd88\u00b7\uad6c\ub9e4\u00b7\ud310\ub9e4 \uc774\ub825\uc744 \ud55c \ud654\uba74\uc5d0\uc11c \ud1b5\ud569 \uc870\ud68c<\/strong> \uac00\ub2a5<\/li>\n\n\n\n\ud310\ub9e4\u00b7\uad6c\ub9e4 \ud69f\uc218 \uae30\ubc18 \ucda9\uc131 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8<\/strong> \uc0dd\uc131 \ubc0f \ub9de\ucda4 \ud504\ub85c\uadf8\ub7a8 \uc2e4\ud589 \uae30\ubc18 \ub9c8\ub828<\/li>\n\n\n\n\uc628\uc624\ud504\ub77c\uc778 \ud1b5\ud569 \uae30\uc900\uc73c\ub85c \ucea0\ud398\uc778 \uc804\ud658 \uace0\uac1d \uc218 \uce21\uc815<\/strong> \uc815\ud655\ub3c4 \ud5a5\uc0c1<\/li>\n<\/ul>\n\n\n\n\uc911\uace0\ucc28 \uc5c5\uacc4 1\uc704 K Car<\/a>\ub294 \ucc28\ub7c9 \ub2e8\uc704\ub85c \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \uace0\uac1d \uc911\uc2ec\uc73c\ub85c \uc7ac\ud3b8\ud574\uc57c \ud558\ub294 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud310\ub9e4, \ub9e4\uc785, \uc628\ub77c\uc778 \ud589\ub3d9 \ub4f1 6\uac00\uc9c0 \ucc44\ub110\uc758 \ub370\uc774\ud130\uac00 \uac01\uac01 \uc0ac\uc77c\ub85c\ud654\ub418\uc5b4 \uc788\uc5b4 \uc7ac\ud310\ub9e4 \ucea0\ud398\uc778 \uae30\ud68d \uc2dc “\ub204\uad6c\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc\uc9c0”\ub97c \uc989\uac01 \ud2b9\uc815\ud558\uae30 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. Salesforce CRM \uae30\ubc18\uc73c\ub85c 6\uac1c \ucc44\ub110 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c K Car\ub294 \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \uc804\uccb4 Customer Journey\ub97c \ud558\ub098\uc758 \ubdf0\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uba70, \ub2e8\uc21c \uac70\ub798 \uc774\ub825\uc744 \ub118\uc5b4 \uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc815\uc758\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n2. \ub86f\ub370GRS \u2014 ‘\ub86f\ub370\uc787\uce20’\ub85c \ud558\ub098 \ub418\ub294 \uba40\ud2f0\ube0c\ub79c\ub4dc \uace0\uac1d \uc5ec\uc815<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub3d9\uc77c \uace0\uac1d\uc744 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud504\ub85c\ud544\ub85c \ud1b5\ud569<\/strong> \uc778\uc2dd \ubc0f \uad00\ub9ac<\/li>\n\n\n\n\uc804\uccb4 \ub9e4\ucd9c\uc758 51%\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\uc704 12% \ud575\uc2ec \uace0\uac1d<\/strong>\uc758 \uc774\ud0c8 \uc0ac\uc804 \ubc29\uc9c0 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nAI \uae30\ubc18 \ubc29\ubb38 \uc8fc\uae30 \ud559\uc2b5\uc73c\ub85c \uc774\ud0c8 \uc608\uce21 \ubc0f \ucd5c\uc801 \ud61c\ud0dd \uc790\ub3d9 \uc2e4\ud589<\/strong><\/li>\n\n\n\n\ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc744 \ucea0\ud398\uc778 \uc81c\uc791\uc5d0\uc11c AI \uc804\ub7b5 \uc124\uacc4<\/strong>\ub85c \uc804\ud658<\/li>\n<\/ul>\n\n\n\n\ub86f\ub370\ub9ac\uc544, \ud06c\ub9ac\uc2a4\ud53c \ud06c\ub9bc \ub4f1 \ub2e4\uc218\uc758 F&B \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \ub86f\ub370GRS<\/a>\ub294 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \uba64\ubc84\uc2ed\u00b7\uc8fc\ubb38\u00b7\uacb0\uc81c \ub370\uc774\ud130\uac00 \ubd84\ub9ac\ub418\uc5b4, \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \uc2dc\uc2a4\ud15c\uc0c1\uc5d0\uc11c \uc5ec\ub7ec \uba85\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data Cloud\ub97c \ud1b5\ud574 \uc571, \ud0a4\uc624\uc2a4\ud06c, POS, \uba64\ubc84\uc2ed \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 Customer 360\uc73c\ub85c \ud1b5\ud569\ud558\uace0, AI\uac00 \uace0\uac1d\uc758 \uc774\ud0c8\uc744 \uc608\uce21\ud574 \ucd5c\uc801 \ud61c\ud0dd\uc744 \uc790\ub3d9 \uc2e4\ud589\ud558\ub294 \uad6c\uc870\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. ‘\ub86f\ub370\uc787\uce20’\ub294 \uc774\uc81c \ub2e8\uc21c \uc8fc\ubb38 \uc571\uc744 \ub118\uc5b4 \uac1c\uc778\ud654\ub41c F&B \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc5ec\uc815\uc758 \uc2dc\uc791\uc810\uc73c\ub85c \uc0c8\ub86d\uac8c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n3. KT&G \u2014 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c: Unified Commerce \uc2e4\ud604<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\nCRM\u00b7Commerce\u00b7\uba64\ubc84\uc2ed\u00b7\ubb3c\ub958\u00b7\uc0c1\ub2f4 \ub370\uc774\ud130\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 Single Customer View<\/strong> \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\n\ubd80\uc11c \uac04 \ub370\uc774\ud130 \ub2e8\uc808 \ud574\uc18c\ub85c \uace0\uac1d \uc911\uc2ec \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4<\/strong> \ub9c8\ub828<\/li>\n\n\n\nAgentforce \uae30\ubc18 AI Agent \ud655\uc7a5<\/strong>\uc774 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \uc778\ud504\ub77c \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\ub300\ud55c\ubbfc\uad6d \uad90\ub828\ud615 \uc804\uc790\ub2f4\ubc30 \uc810\uc720\uc728 1\uc704 KT&G<\/a>\ub294 CRM, Commerce, \uba64\ubc84\uc2ed, \ubb3c\ub958, \uc0c1\ub2f4 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubcc4\ub3c4 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uace0\uac1d\uc744 \ub2e8\uc77c \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd80\uc11c\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba74\uc11c \uc77c\uad00\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data 360 \uae30\ubc18 Customer 360\uc744 \uad6c\ucd95\ud558\uace0 Marketing Cloud, Tableau, Loyalty Management, Einstein\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, \ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654 \uad6c\ub3c5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uc911\uc2ec \uc6b4\uc601 \uccb4\uacc4\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc120\uc77c\ubcf4\ub294 \uc774\uc81c Agentforce \uae30\ubc18 AI Journey Automation\uc73c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\nSalesforce\uc640 \ud568\uaed8\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\uc774\ubc88 Summit\uc5d0 \ucc38\uc5ec\ud55c 5\uac1c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220 \ub3c4\uc785\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, AI\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud55c<\/strong> \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n\nData 360<\/strong> (\ub370\uc774\ud130 \ud1b5\ud569) \u2192 Customer 360<\/strong> (\uace0\uac1d \uc774\ud574) \u2192 Agentforce<\/strong> (AI \uc2e4\ud589) \u2192 Business Outcome<\/strong> (\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc)<\/p>\n<\/blockquote>\n\uc900\ube44\ub41c \ub370\uc774\ud130 \uc704\uc5d0\uc11c\ub9cc AI\ub294 \uc9c4\uc9dc \uc131\uacfc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span>\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc138\uacc4 \uc2dc\uc7a5\uc744 \ub9ac\ub4dc\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ud55c AI \uc5d0\uc774\uc804\ud2b8, \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\tROI 2,000% \uc774\uc0c1\uc758 \ud601\uc2e0\uc744 \ub2ec\uc131\ud55c FedEx, \uc0c1\ub2f4 \ubb38\uc758\uc758 60%\ub97c \uc790\uc728 \ud574\uacb0\ud55c Pandora, \ub300\ucd9c \uc2b9\uc778 \uc2dc\uac04\uc744 2\uc77c\uc5d0\uc11c 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud55c Hero FinCorp! 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AI\ub294 \uc0ac\ub78c\uc744 \ub300\uccb4\ud558\ub294 \uae30\uc220\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc0ac\ub78c\uc774 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc7a0\uae50! \ud604\uc7a5\uc758 \ub0b4\uc6a9\uc774 \ub354 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\t\uc544\ub798 \ub9c1\ud06c\uc758 \uc790\ub8cc\ub294 \ucc38\uc11d\uc790\ubd84\ub4e4\uaed8\ub294 \ud604\uc7a5\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ub418\uc0c8\uae30\uace0, \uc544\uc27d\uac8c \ud568\uaed8\ud558\uc9c0 \ubabb\ud55c \ubd84\ub4e4\uaed8\ub294 \ud575\uc2ec \uc804\ub7b5\uc744 \ube60\ub974\uac8c \uc804\ub2ec\ud574 \ub4dc\ub9ac\uae30 \uc704\ud574 \uc81c\uc791\ub41c \ud504\ub9ac\ubbf8\uc5c4 \uc694\uc57d\ubcf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \ud300\uc774 ‘Marketing Maker’\uac00 \ub418\ub294 \ubc95, \uc694\uc57d\uc9d1\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\ubc1c\ud45c\uc790\ub8cc \ud3ec\ud568 <br>\ud575\uc2ec \uc694\uc57d\uc9d1 \ubc1b\uc544\ubcf4\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t<\/div>\n\n\n\nData 360\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, Customer 360\uc73c\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud558\uba70, Agentforce\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud558\ub294 \ud750\ub984\uc774 \uc774\ubc88 \ud589\uc0ac\ub97c \uad00\ud1b5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc5ec\uc815\uc744 \ud568\uaed8\ud55c 5\uac1c \uae30\uc5c5\uc758 \uc774\uc57c\uae30\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n\ubaa9\ucc28<\/h2>\n\n\n\n\nK Car<\/a><\/li>\n\n\n\n\ub86f\ub370GRS<\/a><\/li>\n\n\n\nKT&G<\/a><\/li>\n\n\n\n\uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a><\/li>\n\n\n\n\uc870\uc120\uc77c\ubcf4<\/a><\/li>\n<\/ul>\n\n\n\n\n\n\n\n1. K Car \u2014 \ucc28\ub7c9 \ub370\uc774\ud130\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815\uc73c\ub85c<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ud310\ub9e4\u00b7\ub9e4\uc785\u00b7\uc628\ub77c\uc778 \ub4f1 6\uac00\uc9c0 \uace0\uac1d \uc720\uc785 \ucc44\ub110 \ub370\uc774\ud130 \ud1b5\ud569<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\uace0\uac1d \ub2e8\uc704\ub85c \ud658\ubd88\u00b7\uad6c\ub9e4\u00b7\ud310\ub9e4 \uc774\ub825\uc744 \ud55c \ud654\uba74\uc5d0\uc11c \ud1b5\ud569 \uc870\ud68c<\/strong> \uac00\ub2a5<\/li>\n\n\n\n\ud310\ub9e4\u00b7\uad6c\ub9e4 \ud69f\uc218 \uae30\ubc18 \ucda9\uc131 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8<\/strong> \uc0dd\uc131 \ubc0f \ub9de\ucda4 \ud504\ub85c\uadf8\ub7a8 \uc2e4\ud589 \uae30\ubc18 \ub9c8\ub828<\/li>\n\n\n\n\uc628\uc624\ud504\ub77c\uc778 \ud1b5\ud569 \uae30\uc900\uc73c\ub85c \ucea0\ud398\uc778 \uc804\ud658 \uace0\uac1d \uc218 \uce21\uc815<\/strong> \uc815\ud655\ub3c4 \ud5a5\uc0c1<\/li>\n<\/ul>\n\n\n\n\uc911\uace0\ucc28 \uc5c5\uacc4 1\uc704 K Car<\/a>\ub294 \ucc28\ub7c9 \ub2e8\uc704\ub85c \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \uace0\uac1d \uc911\uc2ec\uc73c\ub85c \uc7ac\ud3b8\ud574\uc57c \ud558\ub294 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud310\ub9e4, \ub9e4\uc785, \uc628\ub77c\uc778 \ud589\ub3d9 \ub4f1 6\uac00\uc9c0 \ucc44\ub110\uc758 \ub370\uc774\ud130\uac00 \uac01\uac01 \uc0ac\uc77c\ub85c\ud654\ub418\uc5b4 \uc788\uc5b4 \uc7ac\ud310\ub9e4 \ucea0\ud398\uc778 \uae30\ud68d \uc2dc “\ub204\uad6c\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc\uc9c0”\ub97c \uc989\uac01 \ud2b9\uc815\ud558\uae30 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4. Salesforce CRM \uae30\ubc18\uc73c\ub85c 6\uac1c \ucc44\ub110 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c K Car\ub294 \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \uc804\uccb4 Customer Journey\ub97c \ud558\ub098\uc758 \ubdf0\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uba70, \ub2e8\uc21c \uac70\ub798 \uc774\ub825\uc744 \ub118\uc5b4 \uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc815\uc758\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n2. \ub86f\ub370GRS \u2014 ‘\ub86f\ub370\uc787\uce20’\ub85c \ud558\ub098 \ub418\ub294 \uba40\ud2f0\ube0c\ub79c\ub4dc \uace0\uac1d \uc5ec\uc815<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub3d9\uc77c \uace0\uac1d\uc744 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud504\ub85c\ud544\ub85c \ud1b5\ud569<\/strong> \uc778\uc2dd \ubc0f \uad00\ub9ac<\/li>\n\n\n\n\uc804\uccb4 \ub9e4\ucd9c\uc758 51%\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\uc704 12% \ud575\uc2ec \uace0\uac1d<\/strong>\uc758 \uc774\ud0c8 \uc0ac\uc804 \ubc29\uc9c0 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nAI \uae30\ubc18 \ubc29\ubb38 \uc8fc\uae30 \ud559\uc2b5\uc73c\ub85c \uc774\ud0c8 \uc608\uce21 \ubc0f \ucd5c\uc801 \ud61c\ud0dd \uc790\ub3d9 \uc2e4\ud589<\/strong><\/li>\n\n\n\n\ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc744 \ucea0\ud398\uc778 \uc81c\uc791\uc5d0\uc11c AI \uc804\ub7b5 \uc124\uacc4<\/strong>\ub85c \uc804\ud658<\/li>\n<\/ul>\n\n\n\n\ub86f\ub370\ub9ac\uc544, \ud06c\ub9ac\uc2a4\ud53c \ud06c\ub9bc \ub4f1 \ub2e4\uc218\uc758 F&B \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \ub86f\ub370GRS<\/a>\ub294 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \uba64\ubc84\uc2ed\u00b7\uc8fc\ubb38\u00b7\uacb0\uc81c \ub370\uc774\ud130\uac00 \ubd84\ub9ac\ub418\uc5b4, \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \uc2dc\uc2a4\ud15c\uc0c1\uc5d0\uc11c \uc5ec\ub7ec \uba85\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data Cloud\ub97c \ud1b5\ud574 \uc571, \ud0a4\uc624\uc2a4\ud06c, POS, \uba64\ubc84\uc2ed \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 Customer 360\uc73c\ub85c \ud1b5\ud569\ud558\uace0, AI\uac00 \uace0\uac1d\uc758 \uc774\ud0c8\uc744 \uc608\uce21\ud574 \ucd5c\uc801 \ud61c\ud0dd\uc744 \uc790\ub3d9 \uc2e4\ud589\ud558\ub294 \uad6c\uc870\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. ‘\ub86f\ub370\uc787\uce20’\ub294 \uc774\uc81c \ub2e8\uc21c \uc8fc\ubb38 \uc571\uc744 \ub118\uc5b4 \uac1c\uc778\ud654\ub41c F&B \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc5ec\uc815\uc758 \uc2dc\uc791\uc810\uc73c\ub85c \uc0c8\ub86d\uac8c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n3. KT&G \u2014 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c: Unified Commerce \uc2e4\ud604<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\nCRM\u00b7Commerce\u00b7\uba64\ubc84\uc2ed\u00b7\ubb3c\ub958\u00b7\uc0c1\ub2f4 \ub370\uc774\ud130\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 Single Customer View<\/strong> \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\n\ubd80\uc11c \uac04 \ub370\uc774\ud130 \ub2e8\uc808 \ud574\uc18c\ub85c \uace0\uac1d \uc911\uc2ec \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4<\/strong> \ub9c8\ub828<\/li>\n\n\n\nAgentforce \uae30\ubc18 AI Agent \ud655\uc7a5<\/strong>\uc774 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \uc778\ud504\ub77c \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\ub300\ud55c\ubbfc\uad6d \uad90\ub828\ud615 \uc804\uc790\ub2f4\ubc30 \uc810\uc720\uc728 1\uc704 KT&G<\/a>\ub294 CRM, Commerce, \uba64\ubc84\uc2ed, \ubb3c\ub958, \uc0c1\ub2f4 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubcc4\ub3c4 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uace0\uac1d\uc744 \ub2e8\uc77c \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd80\uc11c\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba74\uc11c \uc77c\uad00\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 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Salesforce CRM \uae30\ubc18\uc73c\ub85c 6\uac1c \ucc44\ub110 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c K Car\ub294 \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \uc804\uccb4 Customer Journey\ub97c \ud558\ub098\uc758 \ubdf0\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud558\uba70, \ub2e8\uc21c \uac70\ub798 \uc774\ub825\uc744 \ub118\uc5b4 \uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc815\uc758\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<\/p>\n\n\n\n\n\n\n\n2. \ub86f\ub370GRS \u2014 ‘\ub86f\ub370\uc787\uce20’\ub85c \ud558\ub098 \ub418\ub294 \uba40\ud2f0\ube0c\ub79c\ub4dc \uace0\uac1d \uc5ec\uc815<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub3d9\uc77c \uace0\uac1d\uc744 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud558\ub098\uc758 \ud504\ub85c\ud544\ub85c \ud1b5\ud569<\/strong> \uc778\uc2dd \ubc0f \uad00\ub9ac<\/li>\n\n\n\n\uc804\uccb4 \ub9e4\ucd9c\uc758 51%\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\uc704 12% \ud575\uc2ec \uace0\uac1d<\/strong>\uc758 \uc774\ud0c8 \uc0ac\uc804 \ubc29\uc9c0 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nAI \uae30\ubc18 \ubc29\ubb38 \uc8fc\uae30 \ud559\uc2b5\uc73c\ub85c \uc774\ud0c8 \uc608\uce21 \ubc0f \ucd5c\uc801 \ud61c\ud0dd \uc790\ub3d9 \uc2e4\ud589<\/strong><\/li>\n\n\n\n\ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc744 \ucea0\ud398\uc778 \uc81c\uc791\uc5d0\uc11c AI \uc804\ub7b5 \uc124\uacc4<\/strong>\ub85c \uc804\ud658<\/li>\n<\/ul>\n\n\n\n\ub86f\ub370\ub9ac\uc544, \ud06c\ub9ac\uc2a4\ud53c \ud06c\ub9bc \ub4f1 \ub2e4\uc218\uc758 F&B \ube0c\ub79c\ub4dc\ub97c \uc6b4\uc601\ud558\ub294 \ub86f\ub370GRS<\/a>\ub294 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \uba64\ubc84\uc2ed\u00b7\uc8fc\ubb38\u00b7\uacb0\uc81c \ub370\uc774\ud130\uac00 \ubd84\ub9ac\ub418\uc5b4, \ub3d9\uc77c\ud55c \uace0\uac1d\uc774 \uc2dc\uc2a4\ud15c\uc0c1\uc5d0\uc11c \uc5ec\ub7ec \uba85\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data Cloud\ub97c \ud1b5\ud574 \uc571, \ud0a4\uc624\uc2a4\ud06c, POS, \uba64\ubc84\uc2ed \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 Customer 360\uc73c\ub85c \ud1b5\ud569\ud558\uace0, AI\uac00 \uace0\uac1d\uc758 \uc774\ud0c8\uc744 \uc608\uce21\ud574 \ucd5c\uc801 \ud61c\ud0dd\uc744 \uc790\ub3d9 \uc2e4\ud589\ud558\ub294 \uad6c\uc870\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. ‘\ub86f\ub370\uc787\uce20’\ub294 \uc774\uc81c \ub2e8\uc21c \uc8fc\ubb38 \uc571\uc744 \ub118\uc5b4 \uac1c\uc778\ud654\ub41c F&B \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc5ec\uc815\uc758 \uc2dc\uc791\uc810\uc73c\ub85c \uc0c8\ub86d\uac8c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n3. KT&G \u2014 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c: Unified Commerce \uc2e4\ud604<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\nCRM\u00b7Commerce\u00b7\uba64\ubc84\uc2ed\u00b7\ubb3c\ub958\u00b7\uc0c1\ub2f4 \ub370\uc774\ud130\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 Single Customer View<\/strong> \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\n\ubd80\uc11c \uac04 \ub370\uc774\ud130 \ub2e8\uc808 \ud574\uc18c\ub85c \uace0\uac1d \uc911\uc2ec \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4<\/strong> \ub9c8\ub828<\/li>\n\n\n\nAgentforce \uae30\ubc18 AI Agent \ud655\uc7a5<\/strong>\uc774 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \uc778\ud504\ub77c \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\ub300\ud55c\ubbfc\uad6d \uad90\ub828\ud615 \uc804\uc790\ub2f4\ubc30 \uc810\uc720\uc728 1\uc704 KT&G<\/a>\ub294 CRM, Commerce, \uba64\ubc84\uc2ed, \ubb3c\ub958, \uc0c1\ub2f4 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubcc4\ub3c4 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uace0\uac1d\uc744 \ub2e8\uc77c \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd80\uc11c\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba74\uc11c \uc77c\uad00\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 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Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data 360 \uae30\ubc18 Customer 360\uc744 \uad6c\ucd95\ud558\uace0 Marketing Cloud, Tableau, Loyalty Management, Einstein\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, \ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654 \uad6c\ub3c5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uc911\uc2ec \uc6b4\uc601 \uccb4\uacc4\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc120\uc77c\ubcf4\ub294 \uc774\uc81c Agentforce \uae30\ubc18 AI Journey Automation\uc73c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\nSalesforce\uc640 \ud568\uaed8\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\uc774\ubc88 Summit\uc5d0 \ucc38\uc5ec\ud55c 5\uac1c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220 \ub3c4\uc785\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, AI\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud55c<\/strong> \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n\nData 360<\/strong> (\ub370\uc774\ud130 \ud1b5\ud569) \u2192 Customer 360<\/strong> (\uace0\uac1d \uc774\ud574) \u2192 Agentforce<\/strong> (AI \uc2e4\ud589) \u2192 Business Outcome<\/strong> (\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc)<\/p>\n<\/blockquote>\n\uc900\ube44\ub41c \ub370\uc774\ud130 \uc704\uc5d0\uc11c\ub9cc AI\ub294 \uc9c4\uc9dc \uc131\uacfc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span>\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc138\uacc4 \uc2dc\uc7a5\uc744 \ub9ac\ub4dc\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ud55c AI \uc5d0\uc774\uc804\ud2b8, \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\tROI 2,000% \uc774\uc0c1\uc758 \ud601\uc2e0\uc744 \ub2ec\uc131\ud55c FedEx, \uc0c1\ub2f4 \ubb38\uc758\uc758 60%\ub97c \uc790\uc728 \ud574\uacb0\ud55c Pandora, \ub300\ucd9c \uc2b9\uc778 \uc2dc\uac04\uc744 2\uc77c\uc5d0\uc11c 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud55c Hero FinCorp! 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\ub300\ud55c\ubbfc\uad6d \uad90\ub828\ud615 \uc804\uc790\ub2f4\ubc30 \uc810\uc720\uc728 1\uc704 KT&G<\/a>\ub294 CRM, Commerce, \uba64\ubc84\uc2ed, \ubb3c\ub958, \uc0c1\ub2f4 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubcc4\ub3c4 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uace0\uac1d\uc744 \ub2e8\uc77c \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\uae30 \uc5b4\ub824\uc6b4 \ud658\uacbd\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd80\uc11c\ubcc4\ub85c \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uba74\uc11c \uc77c\uad00\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Data 360 \uae30\ubc18 Customer 360 \uad6c\ucd95\uc744 \ud1b5\ud574 KT&G\ub294 \ubaa8\ub4e0 \ubd80\uc11c\uac00 \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294 Unified Commerce \ud50c\ub7ab\ud3fc\uc744 \uc2e4\ud604\ud558\uace0, \ud5a5\ud6c4 Agentforce AI Agent\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uacac\uace0\ud55c \ub370\uc774\ud130 \uae30\ubc18\uae4c\uc9c0 \ub9c8\ub828\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n4. \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4 \u2014 B2B \ub9ac\ub4dc \uad00\ub9ac \ud601\uc2e0\uc73c\ub85c \ub3c4\uc785 \ubb38\uc758 155% \uc131\uc7a5<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04 2.5\uc77c \u2192 0.5\uc77c<\/strong> \ub2e8\ucd95<\/li>\n\n\n\n\ub3c4\uc785 \ubb38\uc758 155% \uc99d\uac00<\/strong><\/li>\n\n\n\nMarketing \u2192 SDR \u2192 \uc601\uc5c5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654<\/strong><\/li>\n\n\n\nLead Scoring \uae30\ubc18 \uc7a0\uc7ac\uace0\uac1d \uad00\uc2ec\ub3c4 \uc790\ub3d9 \uc810\uc218\ud654<\/strong> \ubc0f \uc790\ub3d9 \ub77c\uc6b0\ud305 \ub3c4\uc785<\/li>\n<\/ul>\n\n\n\nAI \ub85c\ubcf4\ud2f1\uc2a4 \uc804\ubb38 \uae30\uc5c5 \uc528\uba54\uc2a4\ub85c\ubcf4\ud2f1\uc2a4<\/a>\ub294 Marketing\uacfc Sales \uac04 \ub9ac\ub4dc \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\uac00 \ud45c\uc900\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ub9ac\ub4dc \uc804\ub2ec\uacfc Follow-up\uc774 \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uc758\uc874 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130 \ucd95\uc801\uacfc \uc774\ub825 \uad00\ub9ac\uac00 \uc5b4\ub824\uc6e0\uace0, \uc7a0\uc7ac\uace0\uac1d\uc758 \uad00\uc2ec\ub3c4 \ud30c\uc545\uacfc \uc601\uc5c5 \uc5f0\uacc4\uc5d0\ub3c4 \ud55c\uacc4\uac00 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data 360 \uae30\ubc18 Customer 360\uc744 \uad6c\ucd95\ud558\uace0 Marketing Cloud, Tableau, Loyalty Management, Einstein\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, \ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654 \uad6c\ub3c5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uc911\uc2ec \uc6b4\uc601 \uccb4\uacc4\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc120\uc77c\ubcf4\ub294 \uc774\uc81c Agentforce \uae30\ubc18 AI Journey Automation\uc73c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\nSalesforce\uc640 \ud568\uaed8\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\uc774\ubc88 Summit\uc5d0 \ucc38\uc5ec\ud55c 5\uac1c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220 \ub3c4\uc785\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, AI\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud55c<\/strong> \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n\nData 360<\/strong> (\ub370\uc774\ud130 \ud1b5\ud569) \u2192 Customer 360<\/strong> (\uace0\uac1d \uc774\ud574) \u2192 Agentforce<\/strong> (AI \uc2e4\ud589) \u2192 Business Outcome<\/strong> (\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc)<\/p>\n<\/blockquote>\n\uc900\ube44\ub41c \ub370\uc774\ud130 \uc704\uc5d0\uc11c\ub9cc AI\ub294 \uc9c4\uc9dc \uc131\uacfc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span>\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc138\uacc4 \uc2dc\uc7a5\uc744 \ub9ac\ub4dc\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ud55c AI \uc5d0\uc774\uc804\ud2b8, \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\tROI 2,000% \uc774\uc0c1\uc758 \ud601\uc2e0\uc744 \ub2ec\uc131\ud55c FedEx, \uc0c1\ub2f4 \ubb38\uc758\uc758 60%\ub97c \uc790\uc728 \ud574\uacb0\ud55c Pandora, \ub300\ucd9c \uc2b9\uc778 \uc2dc\uac04\uc744 2\uc77c\uc5d0\uc11c 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud55c Hero FinCorp! \uc81c\uc870, \uc720\ud1b5, \uae08\uc735 \ub4f1 \uc804 \uc138\uacc4 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc744 \uc120\ub3c4\ud558\ub294 \uae30\uc5c5\ub4e4\uc758 \uad6c\uccb4\uc801\uc778 \ud398\uc778 \ud3ec\uc778\ud2b8\uc640 \ud574\uacb0 \uc804\ub7b5\uc744 ‘\uae00\ub85c\ubc8c \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ub3c4\uc785 \uc0ac\ub840\uc9d1’\uc5d0 \ubaa8\ub450 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\uc0ac\ub840\uc9d1 \ubb34\ub8cc \ub2e4\uc6b4\ub85c\ub4dc<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\n\t\t\t\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t\n\t\t\t\t\t\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"AI\ub294 \uc0ac\ub78c\uc744 \ub300\uccb4\ud558\ub294 \uae30\uc220\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ub4dc \ubb38\uc758 155% \uc99d\uac00, \ud575\uc2ec \uace0\uac1d \uc774\ud0c8 \uc790\ub3d9 \ubc29\uc9c0 \ub4f1 \uad6d\ub0b4 5\uac1c \uae30\uc5c5\uc774 \uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\ub0b8 \ub9c8\ucf00\ud305 & \ucee4\uba38\uc2a4 \uc131\uacf5 \uc0ac\ub840\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\n","protected":false},"author":855,"featured_media":5182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"123456789000000000000000","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"sf_content_type":[],"blog":[54,59,20,27,105,106,107,29,109,47,121,51,34,38],"coauthors":[8],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-agentforce","blog-agentforce-marketing","blog-agentic-ai","blog-automotive","blog-b2b-commerce","blog-b2b-marketing-automation","blog-best-practices","blog-consumer-goods","blog-crm","blog-customer-360","blog-customer-stories","blog-data-cloud","blog-high-tech","blog-media"],"yoast_head":"\n\uad6d\ub0b4 \uae30\uc5c5 5\uacf3\uc774 \uc99d\uba85\ud55c AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc131\uacf5 \uc0ac\ub840| Agentforce Digital Summit 2026 \ud589\uc0ac \uc8fc\uc694 \ud558\uc774\ub77c\uc774\ud2b8 - Salesforce<\/title>\n<meta name=\"description\" content=\"AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, CRM \ub370\uc774\ud130 \ud1b5\ud569, \uace0\uac1d \uc774\ud0c8 \ubc29\uc9c0\uae4c\uc9c0. 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MCAE(Marketing Cloud Account Engagement)\uc758 Engagement Studio\ub85c \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc774\uba54\uc77c \uc790\ub3d9 \uc2dc\ud000\uc2a4\ub97c \ub3c4\uc785\ud558\uace0, Lead Scoring\uc73c\ub85c \uad00\uc2ec\ub3c4\ub97c \uc810\uc218\ud654\ud574 \uc77c\uc815 \uc810\uc218 \ub3c4\ub2ec \uc2dc Sales Cloud\ub97c \ud1b5\ud574 SDR\uc5d0\uac8c \uc790\ub3d9 \uc804\ub2ec\ub418\ub294 \uccb4\uacc4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ub4dc \uc804\ub2ec \uc2dc\uac04\uc774 5\ubd84\uc758 1\ub85c \uc904\uace0, \ub3c4\uc785 \ubb38\uc758\ub294 155% \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n5. \uc870\uc120\uc77c\ubcf4 \u2014 \ub9e4\uc2a4\uc5d0\uc11c \ud0c0\uac9f\uc73c\ub85c, \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n\uc8fc\uc694 \uc131\uacfc<\/h3>\n\n\n\n\n\uae30\uc0ac \uc18c\ube44\u00b7\uba64\ubc84\uc2ed\u00b7\ucee4\uba38\uc2a4\u00b7\uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c Customer 360\uc73c\ub85c \ud1b5\ud569<\/strong><\/li>\n\n\n\n\uace0\uac1d \ud589\ub3d9\uacfc \uad00\uc2ec\ub3c4 \uae30\ubc18 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/strong> \ubc0f \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uccb4\uacc4 \uad6c\ucd95<\/li>\n\n\n\nMarketing Cloud, Tableau, Loyalty Management, Einstein \ud1b5\ud569 \uc5f0\uacc4<\/strong> \uc644\ub8cc<\/li>\n\n\n\n\ud5a5\ud6c4 Agentforce \uae30\ubc18 AI Journey Automation<\/strong> \ud655\uc7a5 \uac00\ub2a5\ud55c \uae30\ubc18 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n\uae30\uc0ac\uc640 \uad11\uace0 \uc911\uc2ec\uc758 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc5d0\uc11c Subscription Business\ub85c\uc758 \uc804\ud658\uc744 \ucd94\uc9c4\ud55c \uc870\uc120\uc77c\ubcf4<\/a>. \uadf8\ub7ec\ub098 \uae30\uc0ac \uc18c\ube44, \uba64\ubc84\uc2ed, \ucee4\uba38\uc2a4, \uc774\ubca4\ud2b8 \ub370\uc774\ud130\uac00 \uac01\uac01 \ubd84\uc0b0 \uad00\ub9ac\ub418\uc5b4 \uace0\uac1d\uc758 \uad6c\ub3c5 \uc5ec\uc815\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Salesforce Data 360 \uae30\ubc18 Customer 360\uc744 \uad6c\ucd95\ud558\uace0 Marketing Cloud, Tableau, Loyalty Management, Einstein\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, \ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad00\uc2ec\uc0ac\uc640 \ud589\ub3d9\uc5d0 \ub9de\ub294 \uac1c\uc778\ud654 \uad6c\ub3c5 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uc911\uc2ec \uc6b4\uc601 \uccb4\uacc4\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc870\uc120\uc77c\ubcf4\ub294 \uc774\uc81c Agentforce \uae30\ubc18 AI Journey Automation\uc73c\ub85c\uc758 \ud655\uc7a5\ub3c4 \ubc14\ub77c\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\nSalesforce\uc640 \ud568\uaed8\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0<\/h2>\n\n\n\n\uc774\ubc88 Summit\uc5d0 \ucc38\uc5ec\ud55c 5\uac1c \uae30\uc5c5\uc774 \ubcf4\uc5ec\uc900 \uac83\uc740 \ub2e8\uc21c\ud55c \uae30\uc220 \ub3c4\uc785\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0, \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0, AI\ub85c \uc2e4\ud589\uae4c\uc9c0 \uc5f0\uacb0\ud55c<\/strong> \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \uc5ec\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n\nData 360<\/strong> (\ub370\uc774\ud130 \ud1b5\ud569) \u2192 Customer 360<\/strong> (\uace0\uac1d \uc774\ud574) \u2192 Agentforce<\/strong> (AI \uc2e4\ud589) \u2192 Business Outcome<\/strong> (\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc)<\/p>\n<\/blockquote>\n\uc900\ube44\ub41c \ub370\uc774\ud130 \uc704\uc5d0\uc11c\ub9cc AI\ub294 \uc9c4\uc9dc \uc131\uacfc\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span>\n\n\n\t\n\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\t\n\t\t\t\t\n<\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n\n\t\n\n\t\t\n\t\t\t\uc138\uacc4 \uc2dc\uc7a5\uc744 \ub9ac\ub4dc\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ud55c AI \uc5d0\uc774\uc804\ud2b8, \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc2e0\uac00\uc694?<\/h2>\n\t\t\t\t\t\t\tROI 2,000% \uc774\uc0c1\uc758 \ud601\uc2e0\uc744 \ub2ec\uc131\ud55c FedEx, \uc0c1\ub2f4 \ubb38\uc758\uc758 60%\ub97c \uc790\uc728 \ud574\uacb0\ud55c Pandora, \ub300\ucd9c \uc2b9\uc778 \uc2dc\uac04\uc744 2\uc77c\uc5d0\uc11c 30\ubd84\uc73c\ub85c \ub2e8\ucd95\ud55c Hero FinCorp! 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