{"id":522,"date":"2023-08-11T20:25:00","date_gmt":"2025-11-12T20:25:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=522"},"modified":"2025-11-27T08:37:03","modified_gmt":"2025-11-26T23:37:03","slug":"generative-ai-for-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/generative-ai-for-marketing\/","title":{"rendered":"\ub9c8\ucf00\ud130\uac00 \uc0dd\uc131\ud615 AI\ub85c \ub354 \ube60\ub974\uac8c \ud560 \uc218 \uc788\ub294 3\uac00\uc9c0"},"content":{"rendered":"

\uc0dd\uc131\ud615 AI\ub294 \uc228\uaca8\uc9c4 \ud328\ud134\uc744 \ubc1c\uacac\ud558\uace0 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \uc5c5\ubb34\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc218\ud589\ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\uac1d \uc694\uad6c\uc5d0 \ub9de\ub294 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0, \uac15\ub825\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \ud2c0\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \uc54a\uc740 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \ube60\ub974\uac8c \ub5a0\uc62c\ub824\uc57c \ud558\ub294 \ub4f1 \uc5c5\ubb34 \ubd80\ub2f4\uc774 \ub9e4\uc6b0 \ud070 \uac83\uc740 \uacf5\uacf5\uc5f0\ud55c \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc0dd\uc131\ud615 AI\uac00 \ub9e4\uc6b0 \uac15\ub825<\/a>\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc774\ub7ec\ud55c \ub9ce\uc740 \uc791\uc5c5\uc744 \ubd88\uacfc \uc218 \ucd08 \ub9cc\uc5d0 \ucc98\ub9ac\ud574 \uc8fc\uba70 \ub9c8\ucf00\ud130\uac00 \uc804\ub7b5\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc0ac\uace0\uc5d0 \ubab0\ub450\ud560\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\uc800\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc \ucd1d\uad04 \ucc45\uc784\uc790\ub85c\uc11c \uc0dd\uc131\ud615 AI<\/a>\uc758 \ubc1c\uc804\uacfc \ub2a5\ub825\uc744 \uac00\uc7a5 \uac00\uae4c\uc774\uc5d0\uc11c \uc9c0\ucf1c\ubd10 \uc654\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc220\uc758 \ucd08\uae30 \ub2e8\uacc4\uc778 \uc9c0\uae08, \ub9c8\ucf00\ud130\uc758 \uace0\ucda9\uacfc \uc694\uad6c\uc0ac\ud56d\uc744 \ud30c\uc545\ud558\uc5ec \ud544\uc694\ud55c \ubc14\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d AI\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc5d0 \ub2f9\uc0ac\ub294 \ucd5c\uadfc \ub9c8\ucf00\ud130\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c<\/a> \uc0dd\uc131\ud615 AI \uc0ac\uc6a9 \ubc29\ubc95\uacfc \uacc4\ud68d\uc5d0 \ub300\ud574 \ubb3c\uc5b4\ubcf4\uc558\uace0, \ub180\ub77c\uc6b4 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc124\ubb38 \uacb0\uacfc, \uadf8\ub9ac\uace0 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc0dd\uc131\ud615 AI\uac00 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc138 \uac00\uc9c0 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n

1. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc790\uc0ac \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc989\uac01\uc801\uc778 \ubd84\uc11d \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\ud0c0\uc0ac \ucfe0\ud0a4\uc758 \uc0ac\uc6a9 \uc911\ub2e8\uc774 \uc784\ubc15\ud55c \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\uc758 63%<\/a>\ub294 \uc0dd\uc131\ud615 AI\uac00 \uc791\ub3d9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c 31%\ub294 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uac00 AI \ud234\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud55c \uc790\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\ub294 \uc774\uc81c \ub2e8\uc21c\ud55c \ubcf4\uc870\uc801 \uc218\ub2e8\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uc758 \ud544\uc218 \uc694\uc18c\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc6a9 \uc0dd\uc131\ud615 AI: \uc0dd\uc131\ud615 AI\ub294 \uc228\uaca8\uc9c4 \ud328\ud134\uc744 \ubc1c\uacac\ud558\uace0 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \uc5c5\ubb34\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc218\ud589\ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 “\ubcf8\uc778\uacfc \uac19\uc740 \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294” \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc744 \ud1b5\ud574 \ucc3d\uc758\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d, \uacfc\uac70 \ucf58\ud150\uce20, \ud5a5\ud6c4 \ucea0\ud398\uc778, ROI \ub4f1 \uc6d0\ud558\ub294 \ubaa8\ub4e0 \uc9c8\ubb38\uc744 \ud560 \uc218 \uc788\uc73c\uba70, \uc790\uc0ac \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc989\uc2dc \ub2f5\ubcc0\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0dd\uc131\ud615 AI\uac00 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub370\uc774\ud130\uac00 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc5d0 \uc0ac\uc77c\ub85c\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uace0 \ud1b5\ud569\ub418\uc5b4 \uc788\uc5b4\uc57c \ud55c\ub2e4<\/a>\ub294 \uc810\uc744 \uc720\uc758\ud558\uc138\uc694.<\/p>\n

2. \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uace0\uac1d \uc0c1\ud638 \uc791\uc6a9, \ub370\uc774\ud130 \ud1b5\ud569, \uac1c\uc778\ud654, \ud504\ub85c\uc138\uc2a4 \ucd5c\uc801\ud654 \ub4f1 \uc0c1\uc704 4\uac00\uc9c0 \ub9c8\ucf00\ud305 AI \uc0ac\uc6a9 \uc0ac\ub840\ub294 \ubaa8\ub450 \uc790\ub3d9\ud654\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\ub840\ub4e4\uc740 \uae30\uc874 \uc790\uc6d0 \ubc94\uc704 \uc548\uc5d0\uc11c \uc18d\ub3c4\uc640 \ud6a8\uc728\uc131\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud568\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc6a9 \uc0dd\uc131\ud615 AI: \uc774 \uae30\uc220\uc744 \ud1b5\ud574 \uace0\uac1d \uae30\ud68c \uc870\uc0ac, \ucea0\ud398\uc778 \uac1c\uc694 \uc791\uc131, \uc138\uadf8\uba3c\ud2b8 \ubc0f \ucf58\ud150\uce20 \uc81c\uc791, \uc131\uacfc \ucd5c\uc801\ud654 \ub4f1 \ubaa8\ub4e0 \uc791\uc5c5\uc5d0\uc11c \uc218\ub9ce\uc740 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc804\uccb4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc218\uba85 \uc8fc\uae30\uc5d0 \uac78\uccd0 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uace0, \uace0\uac1d\uc740 \uc6d0\ud558\ub294 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac1c\uc778\ud654\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uc18c\ube44\uc790\uc758 65%\uac00 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0<\/a>\ud558\uaca0\ub2e4\uace0 \ub2f5\ud55c \ubc18\uba74, \ub9c8\ucf00\ud130\uc758 \uacbd\uc6b0 \uc790\uc2e0\uc758 \uc870\uc9c1\uc774 \uc131\uacf5\uc801\uc778 \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4\uace0 \ud655\uc2e0\ud55c \uc751\ub2f5\uc790\ub294 26%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ucd5c\uadfc \uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1(54%)\uc774 \uac1c\uc778\ud654\ub97c \uc704\ud574 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uba74 \uc5c5\ubb34 \ubc29\uc2dd\uc774 \ud601\uc2e0\ub420 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc6a9 \uc0dd\uc131\ud615 AI: \uc0dd\uc131\ud615 AI\ub294 \ub9c8\ucf00\ud130\uac00 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc744 \uad6c\ucd95\ud558\uace0, \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uace0, \uc2e4\uc2dc\uac04 \uace0\uac1d \ud504\ub85c\ud544<\/a>\uc5d0 \uae30\ubc18\ud55c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud5a5\uc0c1\ub41c \uac1c\uc778\ud654\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \uae30\uc220\uc740 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ucf58\ud150\uce20 \ud615\uc2dd\uc740 \ubb3c\ub860 \ucee4\uba38\uc2a4, \uc601\uc5c5<\/a> \ubc0f \uc11c\ube44\uc2a4<\/a> \uc804\ubc18\uc5d0 \uac78\uce5c \uad11\ubc94\uc704\ud55c \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub450\ub8e8 \uc801\uc6a9\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubc14\ub85c \uc9c0\uae08\uc774 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc0dd\uc131\ud615 AI\ub97c \ubc30\uc6b8 \uc801\uae30<\/h2>\n

\uae30\uc5c5\ub4e4\uc774 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uba74\uc11c, \ub9c8\ucf00\ud130\uc758 71%\ub294 \uc774 \uae30\uc220\uc774 \uc870\uc9c1\uc774 \ub2e4\ub978 \ud22c\uc790\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc904 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9c8\ucf00\ud130\uc758 51%\ub294 \uc774\ubbf8 \uc5c5\ubb34\uc5d0 \uc0dd\uc131\ud615 AI\ub97c \uc0ac\uc6a9\ud558\uac70\ub098 \uc2e4\ud5d8\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \uae30\uc220\uc744 \uc775\ud788\uba74<\/a> \uc9c0\uae08 \ub2f9\uc7a5 \uc774 \uae30\uc220\uc758 \uac00\uce58\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2f9\uc0ac\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc218\uc900\uc758 \uc548\uc804\ud558\uac8c \uc5f0\uacb0\ub41c AI<\/a> \uc9c0\uc6d0 \uae30\uc220\uc744 \ud1b5\ud574 \ub354 \ub9ce\uc740 \uac83\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uac8c \ub420 \ubbf8\ub798\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud765\ubbf8\ub85c\uc6b4 \uae30\uc220\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub294 Salesforce+\uc5d0\uc11c \ub77c\uc774\ube0c \ubc29\uc1a1<\/a>\ub420 Connections \ud589\uc0ac\uc5d0\uc11c \uacf5\uc720\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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