{"id":543,"date":"2023-07-13T20:25:00","date_gmt":"2025-11-12T20:25:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=543"},"modified":"2025-11-27T08:44:20","modified_gmt":"2025-11-26T23:44:20","slug":"generative-ai-guidelines","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/generative-ai-guidelines\/","title":{"rendered":"\uc0dd\uc131\ud615 AI: \ucc45\uc784 \uc788\ub294 \uac1c\ubc1c\uc744 \uc704\ud55c 5\uac00\uc9c0 \uc9c0\uce68"},"content":{"rendered":"<p>\uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc6b0\ub9ac\uc758 \uc0b6\uacfc \uc77c\ud558\ub294 \ubc29\uc2dd\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \ud798\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c \uba87 \ub144 \ub3d9\uc548 \uac00\uc7a5 \ud601\uc2e0\uc801\uc778 \uae30\uc5c5\ub4e4\uc5d0\uac8c\ub3c4 \ub3c4\uc804\ud560 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5\uc5d0 \uc704\ud5d8\uc131\uc774 \uc5c6\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ub294 \ub9ce\uc740 \uac83\uc744 \uc62c\ubc14\ub974\uac8c \ucc98\ub9ac\ud558\uc9c0\ub9cc \ub9ce\uc740 \uac83\uc744 \uc798\ubabb \uc774\ud574\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc0dd\uc131\ud615 AI \uae30\uc220\uc744 \uc2dc\uc7a5\uc5d0 \ub0b4\ub193\uae30 \uc704\ud574 \uacbd\uc7c1\ud558\uba74\uc11c, \uc0dd\uc131\ud615 \uc778\uacf5\uc9c0\ub2a5\uc774 \ubd88\ub7ec\uc62c \uc218 \uc788\ub294 \ubcc0\uc218\ub4e4\uc744 \uacc4\uc0b0\ud558\uace0 \uacc4\ud68d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc911\uc694\ud55c \ubb38\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc0dd\uc131\ud615 AI \uc758 \uae30\uc220\uc801 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc73c\uba70, \uc0dd\uc131\ud615 AI \ub77c\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc758 \uc62c\ubc14\ub978 \uc0ac\uc6a9 \ubc29\ubc95\uc744 \uc548\ub0b4\ud558\uae30 \uc704\ud574 \ucc45\uc784 \uc788\ub294 \ud601\uc2e0\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc9c1\uc6d0, \ud30c\ud2b8\ub108 \ubc0f \uace0\uac1d\uc774 \uc0dd\uc131\ud615 AI \ub97c \uc548\uc804\ud558\uace0 \uc815\ud655\ud558\uace0 \uc724\ub9ac\uc801\uc73c\ub85c \uac1c\ubc1c\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \uac16\ucd94\ub3c4\ub85d \ubcf4\uc7a5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"ai\">\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc0dd\uc131\ud615 AI<\/h2>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \uc0dd\uc131\ud615 AI \uc640 \ub354 \uad11\ubc94\uc704\ud558\uac8c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uae30\uc220\uc758 \uc7a0\uc7ac\ub825\uc740 \ubc29\ub300\ud569\ub2c8\ub2e4. AI \ub294 \uc774\ubbf8 Customer 360 \ud50c\ub7ab\ud3fc\uc758 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc774\uba70, \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \uac1c\ubc1c\ud55c Einstein AI \uae30\uc220\uc740, \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ube44\uc988\ub2c8\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9e4\uc77c \uc57d 2,000 \uc5b5 \uac1c\uc758 \uc608\uce21\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc544\ub798\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud65c\uc6a9\ub429\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc601\uc5c5: AI \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ucd5c\uc801\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uc2dd\ubcc4\ud558\uace0 \uac70\ub798\ub97c \ub354 \ube60\ub974\uac8c \uc644\ub8cc\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d \uc11c\ube44\uc2a4: AI \ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\uacfc \uc720\uc0ac\ud55c \ub300\ud654\ub97c \uc9c4\ud589\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc9c8\ubb38\uacfc \uc5c5\ubb34\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\uc5ec \uc0c1\ub2f4\uc0ac\ub4e4\uc774 \ub354 \ubcf5\uc7a1\ud55c \uc694\uccad\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\ucf00\ud305: AI \ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud0c0\uc774\ubc0d, \ub300\uc0c1 \ubc0f \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654 \ud569\ub2c8\ub2e4.<\/li>\n<li>\ucee4\uba38\uc2a4: AI \ub97c \ud65c\uc6a9\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uc1fc\ud551 \uacbd\ud5d8\uacfc \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI \ub294 \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305, \ucee4\uba38\uc2a4 \ubc0f IT \uc0c1\ud638\uc791\uc6a9 \ubd84\uc57c\uc5d0\uc11c \uace0\uac1d\uc774 \uc0c8\ub86d\uace0 \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ub300\uc911\uacfc \uc5f0\uacb0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc778\uc99d\ub41c \uc138\uc77c\uc988\ud3ec\uc2a4 \uac1c\ubc1c\uc790\uac00 \uc5c6\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uace0\uac1d\uc774 \uac04\ub7b5\ud55c \ucf54\ub4dc\ub97c \uc791\uc131\ud558\uc5ec \uace0\ud488\uc9c8\uc758 \ucf54\ub4dc\ub97c \ub354 \ube60\ub974\uac8c \uc791\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc0dd\uc131\ud615 AI \uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 CPU \uc0ac\uc6a9\ub7c9\uc744 \uc904\uc774\ub294 \uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"ai\">\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc0dd\uc131\ud615 AI\ub97c \uc704\ud55c \uc9c0\uce68<\/h2>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ubaa8\ub4e0 \ud601\uc2e0\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc6b0\ub9ac\ub294 \uace0\uac1d\uc774 \ucc45\uc784\uac10 \uc788\uac8c \ud601\uc2e0\uc744 \ucd94\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \uc81c\ud488 \uc804\ubc18\uc5d0 \uc724\ub9ac\uc801\uc778 \uac00\ub4dc\ub808\uc77c\uacfc \uc9c0\uce68\uc744 \ud3ec\ud568\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \uc608\ubc29\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0dd\uc131\ud615 AI \ubd84\uc57c\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uac70\ub300\ud55c \uae30\ud68c\uc640 \ub3c4\uc804\uc744 \uace0\ub824\ud558\uc5ec, \uc6b0\ub9ac\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uc6d0\uce59\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ub828\ub41c \uc0c8\ub85c\uc6b4 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uac1c\ubc1c\ud558\uc5ec \uc0dd\uc131\ud615 AI\uc758 \ucc45\uc784 \uc788\ub294 \uac1c\ubc1c\uacfc \uad6c\ud604\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\uc6b0\ub9ac\ub294 \uc5ec\uc804\ud788 \uc0dd\uc131\ud615 AI\ub77c\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uacc4\uc18d \ubc1c\uc804\ud574 \ub098\uac00\uc57c \ud560 \uc791\uc5c5\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ud574\uacb0\ucc45\uc744 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ub2e4\ub978 \uc774\ub4e4\uacfc \ud568\uaed8 \ud559\uc2b5\ud558\uace0 \ubc18\ubcf5\ud568\uc73c\ub85c\uc368 \uac1c\uc120\ud558\ub294 \uc791\uc5c5\uc5d0 \ud5cc\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n<p>\ub2e4\uc74c\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4 \ub0b4\ubd80 \ubc0f \uc678\ubd80\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc0dd\uc131\ud615 AI\uc758 \uac1c\ubc1c\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \ub2e4\uc12f \uac00\uc9c0 \uac00\uc774\ub4dc\ub77c\uc778\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\uc815\ud655\uc131: \uace0\uac1d\uc774 \uc790\uccb4 \ub370\uc774\ud130\ub85c \ubaa8\ub378\uc744 \ud6c8\ub828\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \ud574\ub2f9 \ubaa8\ub378\uc5d0\uc11c \uc815\ud655\uc131, \uc815\ubc00\ub3c4, \uc7ac\ud604\uc728\uc744 \uac80\uc99d \uac00\ub2a5\ud55c \uacb0\uacfc\ub85c \uade0\ud615 \uc788\uac8c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. AI \uc751\ub2f5\uc758 \uc9c4\uc2e4\uc131\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc774 \uc788\ub294 \uacbd\uc6b0 \uc774\ub97c \uc804\ub2ec\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \uc751\ub2f5\uc744 \uac80\uc99d\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ucd9c\ucc98\ub97c \uc778\uc6a9\ud558\uac70\ub098 AI\uac00 \uc751\ub2f5\uc744 \uc81c\uacf5\ud55c \uc774\uc720\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uace0 (\uc608: \uc0ac\uace0 \uc5f0\uc1c4 \ud504\ub86c\ud504\ud2b8), \ub2e4\uc2dc \ud655\uc778\ud574\uc57c \ud560 \ubd80\ubd84(\uc608: \ud1b5\uacc4, \uad8c\uc7a5 \uc0ac\ud56d, \ub0a0\uc9dc)\uc744 \uac15\uc870\ud558\uba70, \uc77c\ubd80 \uc791\uc5c5\uc774 \uc644\uc804\ud788 \uc790\ub3d9\ud654\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubc29\uc9c0\ud558\ub294 \uac00\ub4dc\ub808\uc77c(\uc608: \uc778\uac04 \uac80\ud1a0 \uc5c6\uc774 \uc81c\ud488 \ud658\uacbd\uc73c\ub85c \ucf54\ub4dc\ub97c \ubc30\ud3ec)\uc744 \uc0dd\uc131\ud568\uc73c\ub85c\uc368 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc548\uc804\uc131: \ubaa8\ub4e0 AI \ubaa8\ub378\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud3b8\ud5a5, \uc720\ud574\ud55c \uacb0\uacfc\ubb3c \ubc0f \uc720\ub3c5\uc131\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574 \ud3b8\ud5a5\uc131, \uc124\uba85 \uac00\ub2a5\uc131, \uacac\uace0\uc131 \ud3c9\uac00 \ubc0f \ub808\ub4dc\ud300 \ud14c\uc2a4\ud2b8(red teaming)\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ud6c8\ub828\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub370\uc774\ud130\uc5d0\uc11c \uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4(PII)\uc758 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \ubcf4\uc7a5\ud558\uace0, \ucd94\uac00\uc801\uc778 \ud53c\ud574\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uac00\ub4dc\ub808\uc77c(\uc608: \ucf54\ub4dc\ub97c \uc790\ub3d9\uc73c\ub85c \uc81c\ud488\uc73c\ub85c \ud478\uc2dc\ud558\ub294 \ub300\uc2e0 \uc0cc\ub4dc\ubc15\uc2a4\uc5d0 \uac8c\uc2dc)\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc815\uc9c1\uc131: \ubaa8\ub378\uc744 \ud6c8\ub828\ud558\uace0 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \ub54c \ub370\uc774\ud130 \ucd9c\ucc98\ub97c \uc874\uc911\ud558\uace0 \ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4. (\uc608: \uc624\ud508 \uc18c\uc2a4, \uc0ac\uc6a9\uc790 \uc81c\uacf5) \ub610\ud55c AI \ucf58\ud150\uce20\uac00 \uc790\uc728\uc801\uc73c\ub85c \uc804\ub2ec\ub418\ub294 \uacbd\uc6b0\uc5d0 AI\uac00 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud588\uc74c\uc744 \ud22c\uba85\ud558\uac8c \ubc1d\ud600\uc57c \ud569\ub2c8\ub2e4. (\uc608: \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \ucc57\ubd07 \uc751\ub2f5 \uc2dc, \uc6cc\ud130\ub9c8\ud06c \uc0ac\uc6a9)<\/li>\n<li>\uad8c\ud55c \ubd80\uc5ec: \uc77c\ubd80 \uacbd\uc6b0\uc5d0\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uc644\uc804\ud788 \uc790\ub3d9\ud654\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc744 \uc218 \uc788\uc9c0\ub9cc, AI\uac00 \uc778\uac04\uc744 \ubcf4\uc870\ud574\uc57c \ud558\uac70\ub098 \uc778\uac04\uc758 \ud310\ub2e8\uc774 \ud544\uc694\ud55c \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0dd\uc131\ud615 AI\uac00 \uc778\uac04\uc758 \ub2a5\ub825\uc744 \u201c\uac15\ud654\u201d\ud560 \uc218 \uc788\ub3c4\ub85d \uc801\uc808\ud55c \uade0\ud615\uc744 \ucc3e\uace0, \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc744 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc811\uadfc \uac00\ub2a5\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4(\uc608: \uc774\ubbf8\uc9c0\uc640 \ud568\uaed8 \uc0ac\uc6a9\ud560 ALT \ud14d\uc2a4\ud2b8 \uc0dd\uc131).<\/li>\n<li>\uc9c0\uc18d \uac00\ub2a5\uc131: \ubcf4\ub2e4 \uc815\ud655\ud55c \ubaa8\ub378\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uac00\ub2a5\ud558\uba74 \uc801\uc808\ud55c \ud06c\uae30\uc758 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud558\uc5ec \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc904\uc5ec\uc57c \ud569\ub2c8\ub2e4. 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