{"id":5543,"date":"2026-08-26T15:36:43","date_gmt":"2026-08-26T06:36:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5543"},"modified":"2026-08-26T15:52:04","modified_gmt":"2026-08-26T06:52:04","slug":"sales-ai-automation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/sales-ai-automation\/","title":{"rendered":"\uc601\uc5c5 \uc2dc\uac04\uc758 72%\ub294 \uc5b4\ub514\ub85c \uc0ac\ub77c\uc9c0\ub294\uac00: AI \uc5c5\ubb34 \uc790\ub3d9\ud654 \uc2e4\uc804 \uac00\uc774\ub4dc"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>\uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc2e4\uc81c \uc138\uc77c\uc988 \ud65c\ub3d9\uc5d0 \uc4f0\ub294 \uc2dc\uac04\uc740 \uc804\uccb4 \uadfc\ubb34 \uc2dc\uac04\uc758 30%\uc5d0 \ubd88\uacfc\ud558\uba70, \ub098\uba38\uc9c0\ub294 <strong>\uc81c\uc548\uc11c \uc791\uc131, \uc77c\uc77c \uc131\uacfc \ubcf4\uace0, CRM \ub370\uc774\ud130 \uc785\ub825\uacfc \uac19\uc740 \ube44\uc601\uc5c5 \uc5c5\ubb34\uc5d0 \uc9d1\uc911<\/strong>\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>AI \uc5c5\ubb34 \uc790\ub3d9\ud654\uc758 \ud575\uc2ec\uc740 AI \ub3c4\uad6c\uac00 \ud558\ub098 \ub354 \ucd94\uac00\ub418\ub294 \uac83\uc774 \uc544\ub2cc, <strong>\uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4 \ub0b4\uc5d0\uc11c \ub370\uc774\ud130\uac00 \uc800\uc808\ub85c \uc313\uc774\ub3c4\ub85d \uc124\uacc4<\/strong>\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc740 <strong>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc774\ub825\uc758 100% \ub370\uc774\ud130 \uc790\uc0b0\ud654 \ub4f1 \ubb38\uc11c, \ubcf4\uace0, \ub370\uc774\ud130 \uc785\ub825 \uc790\ub3d9\ud654<\/strong>\ub85c \uc138\uc77c\uc988 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uc744 \ub2e4\uc2dc \ucc3e\uc544\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\ubcf8 \ucf58\ud150\uce20\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544\uac00 \ubc1c\ud589\ud55c <\/em><br><em><a href=\"https:\/\/www.salesforce.com\/kr\/sales\/resources\/field-guide-for-sales-reps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cAX \uc2dc\ub300, \uc601\uc5c5 \uc870\uc9c1\uc774 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 AI \uc138\uc77c\uc988 \uc2e4\uc804 \uac00\uc774\ub4dc\u300d<\/a>\uc758 \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc791\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<h2 id=\"h-\ubaa9\ucc28\" class=\"wp-block-heading\">\ubaa9\ucc28<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-mcp\" data-type=\"internal\" data-id=\"#h-what-is-mcp\">\uc601\uc5c5\ud300\uc758 \ud558\ub8e8\ub294 \uc5b4\ub514\ub85c \uc0ac\ub77c\uc9c0\uace0 \uc788\uc744\uae4c\uc694?<\/a><\/li>\n\n\n\n<li><a href=\"#h-\uc790\ub3d9\ud654\ub97c-\uc704\ud55c-ai-\ub3c4\uad6c\ub97c-\ub3c4\uc785\ud574\ub3c4-\uc65c-\ud544\uc694\ud55c-\uc5c5\ubb34\uc2dc\uac04-\ud655\ubcf4\uac00-\uc5b4\ub824\uc6b8\uae4c\uc694\" data-type=\"internal\" data-id=\"#h-\u2460-\ubb38\uc11c-\uc790\ub3d9\ud654-\uc81c\uc548\uc11c\uc640-\uc774\uba54\uc77c-\uc791\uc131\">\uc790\ub3d9\ud654\ub97c \uc704\ud55c AI \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574\ub3c4 \uc65c \ud544\uc694\ud55c \uc5c5\ubb34 \uc2dc\uac04 \ud655\ubcf4\uac00 \uc5b4\ub824\uc6b8\uae4c\uc694<\/a><\/li>\n\n\n\n<li><a href=\"#h-\ubb38\uc11c-\ubcf4\uace0-\ub370\uc774\ud130-\uc785\ub825-3\uac00\uc9c0-\uc601\uc5ed\uc5d0\uc11c\uc758-ai-\uc5c5\ubb34-\uc790\ub3d9\ud654-\uc2e4\uc804-\uac00\uc774\ub4dc\" data-type=\"internal\" data-id=\"#h-\u2461-\ubcf4\uace0-\uc790\ub3d9\ud654-\uc77c\uc77c-\ubc0f-\uc8fc\uac04-\uc5c5\ubb34-\ubcf4\uace0\uc640-\ub300\uc2dc\ubcf4\ub4dc-\uacf5\uc720\">\ubb38\uc11c, \ubcf4\uace0, \ub370\uc774\ud130 \uc785\ub825, 3\uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c\uc758 AI \uc5c5\ubb34 \uc790\ub3d9\ud654 \uc2e4\uc804 \uac00\uc774\ub4dc<\/a><\/li>\n\n\n\n<li><a href=\"#h-\uc790\ub3d9\ud654-\ub3c4\uc785-\uc5b4\ub514\uc11c\ubd80\ud130-\uc2dc\uc791\ud574\uc57c-\ud560\uae4c\uc694\" data-type=\"internal\" data-id=\"#h-\u2462-\uc785\ub825-\uc790\ub3d9\ud654-crm-\ub370\uc774\ud130-\uc785\ub825\uacfc-\ud65c\ub3d9-\uae30\ub85d\">\uc790\ub3d9\ud654 \ub3c4\uc785, \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/a><\/li>\n\n\n\n<li><a href=\"#h-\uad6d\ub0b4-\uc601\uc5c5\ud300\uc744-\uc704\ud55c-ai-\uc138\uc77c\uc988-\uc2e4\uc804-\uc804\ub7b5-\uac00\uc774\ub4dc\" data-type=\"internal\" data-id=\"#h-\uad6d\ub0b4-\uc601\uc5c5\ud300\uc744-\uc704\ud55c-ai-\uc138\uc77c\uc988-\uc2e4\uc804-\uc804\ub7b5-\uac00\uc774\ub4dc\">[\ubb34\ub8cc \ub2e4\uc6b4\ub85c\ub4dc] \uad6d\ub0b4 \uc601\uc5c5\ud300\uc744 \uc704\ud55c AI \uc138\uc77c\uc988 \uc2e4\uc804 \uc804\ub7b5 \uac00\uc774\ub4dc<\/a><\/li>\n\n\n\n<li><a href=\"#h-\uc790\uc8fc-\ubb3b\ub294-\uc9c8\ubb38-faqs\" data-type=\"internal\" data-id=\"#h-\uc790\uc8fc-\ubb3b\ub294-\uc9c8\ubb38-faqs\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQs)<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-is-mcp\" class=\"wp-block-heading has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-a3e4c7b8f12bc4fc94112cf6898e4a63\">\uc601\uc5c5\ud300\uc758 \ud558\ub8e8\ub294 \uc5b4\ub514\ub85c \uc0ac\ub77c\uc9c0\uace0 \uc788\uc744\uae4c\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \uc870\uc9c1\uc758 \uc0dd\uc0b0\uc131\uc744 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \uc790\uc8fc \uc778\uc6a9\ub418\ub294 \uc218\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5\ub2f4\ub2f9\uc790\uac00 \uc2e4\uc81c\ub85c \uace0\uac1d\uc744 \ub9cc\ub098\uace0 \uc138\uc77c\uc988\ud558\ub294 \ub370 \uc4f0\ub294 \uc2dc\uac04\uc740 \uc804\uccb4 \uadfc\ubb34 \uc2dc\uac04\uc758 \uc57d 30%\uc5d0 \uadf8\uce5c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<em>(<\/em><a href=\"https:\/\/www.salesforce.com\/kr\/sales\/resources\/state-of-sales-6th\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/sales\/resources\/state-of-sales-6th\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salesforce, \u300cState of Sales\u300d <\/em><\/a><em>) <\/em>\ub098\uba38\uc9c0 70%\ub294 \uc5b4\ub514\ub85c \uc0ac\ub77c\uc9c0\uace0 \uc788\uc744\uae4c\uc694?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ubd80\ubd84\uc758 \uc601\uc5c5 \uc870\uc9c1 \ub9ac\ub354\ub4e4\uc740 \uc774\ubbf8 \ub2f5\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\uc548\uc11c\uc640 \uacac\uc801\uc11c \uc791\uc131, \ubbf8\ud305 \ud6c4 \ud6c4\uc18d \uc774\uba54\uc77c, \uc77c\uc77c \ubc0f \uc8fc\uac04 \uc5c5\ubb34 \ubcf4\uace0 \uc815\ub9ac, \uadf8\ub9ac\uace0 \uace0\uac1d\uc0ac \uc815\ubcf4\ub97c \ud3ec\ud568\ud55c <a href=\"https:\/\/www.salesforce.com\/kr\/crm\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> \ub370\uc774\ud130 \uc785\ub825\uc785\ub2c8\ub2e4. \ud2b9\ud788 CRM \ub370\uc774\ud130 \uc785\ub825\uc5d0\ub9cc \uadfc\ubb34 \uc2dc\uac04\uc758 \uc57d 17%\uac00 \uc4f0\uc778\ub2e4\ub294 \ub9ac\uc11c\uce58 \uacb0\uacfc\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. <em>(Forrester Activity Study, \uc601\uc5c5\ub2f4\ub2f9\uc790 3,031\uba85 \ucd94\uc801)<\/em> \ud558\ub8e8 8\uc2dc\uac04 \uc911 1\uc2dc\uac04 20\ubd84 \uc774\uc0c1\uc744 &#8216;\uae30\ub85d\ud558\uae30 \uc704\ud574&#8217; \uc4f0\uace0 \uc788\ub294 \uc148\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubb38\uc81c\ub294 \uc774 \uc2dc\uac04\uc774 \ub0ad\ube44\ub77c\uc11c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uae30\ub85d\uc740 \ud544\uc694\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uadf8 \uae30\ub85d\uc774 \uc0ac\ub78c\uc758 \uc190\uc744 \uac70\uccd0\uc57c\ub9cc \ub0a8\ub294 \uad6c\uc870\ub77c\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790\uac00 \ubc14\uc058\uba74 \uc911\uc694 \ub370\uc774\ud130 \uc785\ub825\uc774 \ub2a6\uc5b4\uc9c0\uace0, \ub2a6\uc5b4\uc9c0\uba74 \ub370\uc774\ud130\uac00 \ubd80\uc871\ud574\uc9c0\uac70\ub098 \ubd80\uc815\ud655\ud574\uc9c0\uace0, \ub370\uc774\ud130\uac00 \ubd80\uc815\ud655\ud558\uba74 \ub354\uc774\uc0c1 \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc2e0\ub8b0\ud558\uae30 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \uacb0\uad6d \ub2e4\uc2dc \uc5d1\uc140\uacfc \uac1c\uc778 \uba54\ubaa8\ub85c \ub3cc\uc544\uac11\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"h-\uc790\ub3d9\ud654\ub97c-\uc704\ud55c-ai-\ub3c4\uad6c\ub97c-\ub3c4\uc785\ud574\ub3c4-\uc65c-\ud544\uc694\ud55c-\uc5c5\ubb34\uc2dc\uac04-\ud655\ubcf4\uac00-\uc5b4\ub824\uc6b8\uae4c\uc694\" class=\"wp-block-heading has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-1d9fac846c9049d17ebf7849891b072c\"><strong>\uc790\ub3d9\ud654\ub97c \uc704\ud55c AI \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574\ub3c4 <\/strong><br><strong>\uc65c \ud544\uc694\ud55c \uc5c5\ubb34\uc2dc\uac04 \ud655\ubcf4\uac00 \uc5b4\ub824\uc6b8\uae4c\uc694?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ce\uc740 \uc870\uc9c1\uc774 \uc774 \ubb38\uc81c\ub97c \uc778\uc2dd\ud558\uace0 \uc790\ub3d9\ud654\ub97c \uc704\ud55c AI \ub3c4\uad6c\ub97c \ub3c4\uc785\ud558\uace0 \ud65c\uc6a9\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uadf8\ub7f0\ub370\ub3c4 \uccb4\uac10\ub418\ub294 \uc2dc\uac04 \uc808\uac10\uc774 \ud06c\uc9c0 \uc54a\uc740 \uc774\uc720\ub294 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4. \uc774\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/ai-transformation-ax\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/blog\/ai-transformation-ax\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI \uc804\ud658(AX)\uc774 \uc2e4\ud328\ud558\ub294 \ub2e4\uc12f \uac00\uc9c0 \uc6d0\uc778<\/a>\uacfc\ub3c4 \uc815\ud655\ud788 \ub9de\ubb3c\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-1-ai-\ub3c4\uad6c\uac00-\uc2e4\uc81c-\uc5c5\ubb34-\ud750\ub984\uc5d0\uc11c-\uc81c\ub300\ub85c-\ud65c\uc6a9\ub418\uc9c0-\uc54a\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\"><strong>1) AI <\/strong>\ub3c4\uad6c\uac00 \uc2e4\uc81c \uc5c5\ubb34 \ud750\ub984\uc5d0\uc11c \uc81c\ub300\ub85c \ud65c\uc6a9\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcc4\ub3c4\uc758 \uc571\uc744 \uc5f4\uace0, \ub85c\uadf8\uc778\ud558\uace0, \ud504\ub86c\ud504\ud2b8\ub97c \uc785\ub825\ud574\uc57c \uc4f8 \uc218 \uc788\ub294 AI\ub3c4\uad6c\ub4e4\uc740 \uc2e4\uc81c\ub85c\ub294 \uc5c5\ubb34\ub97c \ub354 \uac00\uc911 \uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5\ub2f4\ub2f9\uc790 \uc785\uc7a5\uc5d0\uc11c\ub294 &#8216;\uc81c\uc548\uc11c\ub97c \uc9c1\uc811 \uc4f0\ub294 \uc2dc\uac04&#8217;\uacfc &#8216;AI\uc5d0\uac8c \uc81c\uc548\uc11c \uc791\uc131\uc744 \uc694\uccad\ud558\uae30\uc704\ud574 \ub9e5\ub77d\uc744 \uc124\uba85\ud558\ub294 \uc2dc\uac04&#8217;\uc774 \ud06c\uac8c \ub2e4\ub974\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uac00 \uc758\ubbf8\ub97c \uac00\uc9c0\ub824\uba74 \uc774\ubbf8 \uc4f0\uace0 \uc788\ub294 \ub3c4\uad6c, \uc989 \uba54\uc2e0\uc800\ub098 CRM \uc194\ub8e8\uc158 \ub0b4\uc5d0\uc11c \uc791\ub3d9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-2-ai-\ub3c4\uad6c\uac00-\uc6b0\ub9ac-\uc870\uc9c1\uc744-\ucda9\ubd84\ud788-\uc774\ud574\ud558\uc9c0-\ubabb\ud558\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\"><strong>2) AI <\/strong>\ub3c4\uad6c\uac00 \uc6b0\ub9ac \uc870\uc9c1\uc744 \ucda9\ubd84\ud788 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc778 \uc0dd\uc131\ud615 AI\ub3c4\uad6c\ub294 \uc77c\ubc18\uc801\uc778 \ubb38\uc7a5\ub4e4\uc744 \uc791\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc9c0\ub9cc \ud574\ub2f9 \uba54\uc138\uc9c0\ub97c \ubc1b\ub294 \ud2b9\uc815 \uace0\uac1d\uc774 \uc9c0\ub09c \ubd84\uae30\uc5d0 \uc5b4\ub5a4 \uc81c\uc548\uc744 \ubc1b\uc558\ub294\uc9c0, \uc5b4\ub5a4 \uc870\uac74\uc5d0\uc11c \uc774\ud0c8\ud588\ub294\uc9c0\ub294 \uc54c\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub9e4\ubc88 \uc0ac\uc6a9\uc790\uac00 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \uc124\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. AI\uac00 CRM \ub370\uc774\ud130\uc640 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc744 \ub54c \ube44\ub85c\uc18c \ub9e5\ub77d\uc744 \uc774\ud574\ud558\ub294 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ub9ac\ud558\uba74 AI \uc5c5\ubb34 \uc790\ub3d9\ud654\uc758 \uc804\uc81c \uc870\uac74\uc740 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4. AI\uac00 \uc5c5\ubb34 \ud750\ub984 \uc548\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4 \uac83, \uadf8\ub9ac\uace0 \uae30\uc5c5 \ub370\uc774\ud130\uc640 \uc5f0\uacb0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"h-\ubb38\uc11c-\ubcf4\uace0-\ub370\uc774\ud130-\uc785\ub825-3\uac00\uc9c0-\uc601\uc5ed\uc5d0\uc11c\uc758-ai-\uc5c5\ubb34-\uc790\ub3d9\ud654-\uc2e4\uc804-\uac00\uc774\ub4dc\" class=\"wp-block-heading has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-2c2fd5c7f45b103b27e3222bbda9b9fe\"><strong>\ubb38\uc11c, \ubcf4\uace0, \ub370\uc774\ud130 \uc785\ub825, 3\uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c\uc758 AI \uc5c5\ubb34 \uc790\ub3d9\ud654 \uc2e4\uc804 \uac00\uc774\ub4dc<\/strong><\/h2>\n\n\n\n<h3 id=\"h-\u2460-\ubb38\uc11c-\uc790\ub3d9\ud654-\uc81c\uc548\uc11c\uc640-\uc774\uba54\uc77c-\uc791\uc131\" class=\"wp-block-heading\"><strong>\u2460<\/strong> \ubb38\uc11c \uc790\ub3d9\ud654 | \uc81c\uc548\uc11c\uc640 \uc774\uba54\uc77c \uc791\uc131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\uc548 \ubb38\uc11c \uc791\uc131\uc740 \uc790\ub3d9\ud654 \ud6a8\uacfc\uac00 \uac00\uc7a5 \ube60\ub974\uac8c \uccb4\uac10\ub418\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4. CRM\uc5d0 \ucd95\uc801\ub41c \uace0\uac1d \uc815\ubcf4\uc640 \uacfc\uac70 \uc0c1\ub2f4 \uc774\ub825\uc744 \ucc38\uc870\ud574 AI\uac00 \ucd08\uc548\uc744 \ub9cc\ub4e4\uba74, \ub2f4\ub2f9\uc790\ub294 \uac80\ud1a0\uc640 \uc218\uc815\uc5d0\ub9cc \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \uc870\uc0ac\uc5d0\uc11c AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc601\uc5c5\ub2f4\ub2f9\uc790\ub4e4\uc740 \uace0\uac1d \ub9ac\uc11c\uce58 \uc2dc\uac04\uc774 34%, \uc774\uba54\uc77c \uc791\uc131 \uc2dc\uac04\uc774 36% \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uc870\uc0ac\uc5d0\uc11c 85%\ub294 AI \ub355\ubd84\uc5d0 \ub354 \uac00\uce58 \uc788\ub294 \uc77c\uc5d0 \uc9d1\uc911\ud558\uac8c \ub418\uc5c8\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. <em>(<a href=\"https:\/\/www.salesforce.com\/kr\/sales\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce, \u300cState of Sales\u300d 2026<\/a>)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uc77c\uc988\ud3ec\uc2a4 \ub0b4\ubd80\uc5d0\uc11c\ub3c4 \uac19\uc740 \ubc29\uc2dd\uc774 \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uace0\uac1d \uad00\ub9ac \ub2f4\ub2f9\uc790\ub4e4\uc774 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/6-slackbot-skills-for-work-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot Skills 6\uac00\uc9c0 \uc5c5\ubb34 \uc790\ub3d9\ud654 \uc0ac\ub840<\/a>\ub97c \uc0b4\ud3b4\ubcf4\uba74 \ub370\uc77c\ub9ac \uc5c5\ubb34 \uc815\ub9ac\ubd80\ud130 \uc8fc\uac04 \uc5c5\ub370\uc774\ud2b8, \uace0\uac1d \uc774\uba54\uc77c \ucd08\uc548 \uc791\uc131\uae4c\uc9c0 \uba54\uc2e0\uc800 \uc548\uc5d0\uc11c \ucc98\ub9ac\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6d\ub0b4 \uc0ac\ub840\uc5d0\uc11c\ub3c4 \ud655\uc778\ub429\ub2c8\ub2e4. \uc911\uace0\ucc28 \ud50c\ub7ab\ud3fc \uae30\uc5c5 <a href=\"https:\/\/www.salesforce.com\/kr\/customer-stories\/ds-auto\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uce74\ud1b5\ub839<\/a>\uc740 <a href=\"https:\/\/www.salesforce.com\/kr\/sales\/\">Agentforce Sales<\/a>\uc640 <a href=\"https:\/\/www.salesforce.com\/kr\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>\uc744 \ub3c4\uc785\ud574 \ub9ac\ub4dc \uc720\uc785\ubd80\ud130 \uc0ac\ud6c4\uad00\ub9ac\uae4c\uc9c0\ub97c \ud558\ub098\uc758 \ub370\uc774\ud130 \ud750\ub984\uc73c\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc8fc\ubaa9\ud560 \uc810\uc740 \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc0c1\uc704 10% \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc758 \ub300\ud654 \ud328\ud134\uc744 \uad6c\uc870\ud654\ud55c &#8216;\uba58\ud2b8 \ubc45\ud06c&#8217;\ub97c \ub9cc\ub4e4\uc5b4 \uc870\uc9c1 \uc804\uccb4\uc758 \uc0c1\ub2f4 \ud488\uc9c8\uc744 \uc0c1\ud5a5 \ud3c9\uc900\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc758 \ub178\ud558\uc6b0\uac00 \uc870\uc9c1\uc758 \uc790\uc0b0\uc73c\ub85c \uc804\ud658\ub41c \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc IP\ubcf4\ud638 \uc194\ub8e8\uc158 \uae30\uc5c5 <a href=\"https:\/\/www.salesforce.com\/kr\/customer-stories\/marqvision\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ub9c8\ud06c\ube44\uc804<\/a>\uc740 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uc81c\uc548\uc11c(CPQ), \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uae4c\uc9c0 \ubaa8\ub4e0 \ud65c\ub3d9\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\ub85c \ub2e8\uc77c\ud654\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ubbf8\ud305\uc758 60~70%\uac00 \uc2e4\uc81c \uc601\uc5c5 \uae30\ud68c\ub85c \uc804\ud658\ub418\uace0, 30~35%\uc758 \uacc4\uc57d \uc131\uacf5\ub960\uc744 \ub2ec\uc131\ud558\ub294 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-\u2461-\ubcf4\uace0-\uc790\ub3d9\ud654-\uc77c\uc77c-\ubc0f-\uc8fc\uac04-\uc5c5\ubb34-\ubcf4\uace0\uc640-\ub300\uc2dc\ubcf4\ub4dc-\uacf5\uc720\" class=\"wp-block-heading\"><strong><strong>\u2461<\/strong><\/strong> <strong>\ubcf4\uace0 \uc790\ub3d9\ud654 | \uc77c\uc77c \ubc0f \uc8fc\uac04 \uc5c5\ubb34 \ubcf4\uace0\uc640 \ub300\uc2dc\ubcf4\ub4dc \uacf5\uc720<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf4\uace0\uc11c \uc791\uc131\uc740 &#8216;\ub9cc\ub4dc\ub294 \uc2dc\uac04&#8217;\ubcf4\ub2e4 &#8216;\uc22b\uc790\ub97c \ud655\uc778\ud558\ub294 \uc2dc\uac04&#8217;\uc774 \ub354 \ud544\uc694\ud55c \uc5c5\ubb34\uc785\ub2c8\ub2e4. \ub2f4\ub2f9\uc790\ub9c8\ub2e4 \uc9d1\uacc4 \uae30\uc900\uc774 \ub2e4\ub974\uba74 \ud68c\uc758 \uc2dc\uac04\uc758 \uc808\ubc18\uc774 \uc22b\uc790 \uac80\uc99d\uc5d0 \uc18c\uc9c4\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\ub3d9\ucc28 \ubd80\ud488 \uae30\uc5c5 <a href=\"https:\/\/www.tableau.com\/ko-kr\/learn\/webinars\/datafest2025\/hyundaimobis\" target=\"_blank\" rel=\"noreferrer noopener\">\ud604\ub300\ubaa8\ube44\uc2a4<\/a>\ub294 \uc774 \ubb38\uc81c\ub97c \ub2e8\uacc4\uc801\uc73c\ub85c \uc811\uadfc\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc804\uc0ac \ub300\uc0c1\uc774 \uc544\ub2cc \uc8fc\uc694 \ud604\uc5c5 \ub2f4\ub2f9\uc790 30\uba85\uc774 \uba3c\uc800 <a href=\"https:\/\/www.salesforce.com\/kr\/analytics\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>\ub97c \ub3c4\uc785\ud574 \uc77c\uac04, \uc8fc\uac04, \uc6d4\uac04 \uc5c5\ubb34 \uc9c0\ud45c\ub97c \uc790\ub3d9\uc73c\ub85c \uc815\ub9ac\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc790 \ubc18\ubcf5\uc801\uc73c\ub85c \uc18c\ubaa8\ub418\ub358 \ub9ac\ud3ec\ud2b8 \uc791\uc131 \uc2dc\uac04\uc774 \ud06c\uac8c \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f4\ub2f9\uc790 \uac04 \uc218\uce58 \ud574\uc11d\uc758 \ubd88\uc77c\uce58 \ubb38\uc81c\ub3c4 \ud568\uaed8 \ud574\uacb0\ub418\uc5b4 \ubaa8\ub4e0 \uad6c\uc131\uc6d0\uc774 \ub3d9\uc77c\ud55c \ub370\uc774\ud130 \uae30\uc900\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf4\uace0 \uc790\ub3d9\ud654\uac00 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00\uba74 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/tableau-agentic-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI\uac00 \ub370\uc774\ud130\uc758 \ubc30\uacbd\uae4c\uc9c0 \uc124\uba85\ud558\ub294 \uc5d0\uc774\uc804\ud2f1 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/a> \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uae30\uc5c5 <a href=\"https:\/\/www.tableau.com\/ko-kr\/solutions\/customer\/ecomarketing-accelerating-performance-data\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d0\ucf54\ub9c8\ucf00\ud305<\/a>\uc740 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud574 \uc8fc\ub9d0, \uc5f0\ud734 \ub4f1 \ube44\uc0c1 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc608\uc0b0 \uacfc\ub2e4 \uc9d1\ud589\uc774\ub098 \uc131\uacfc \uae09\ub77d\uc744 \uc989\uc2dc \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc804 \uc9c1\uc6d0\uc758 \uc57d 93%\uac00 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc77c\ud3c9\uade0 \uc870\ud68c \uc218\ub294 2,000\ud68c\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-\u2462-\uc785\ub825-\uc790\ub3d9\ud654-crm-\ub370\uc774\ud130-\uc785\ub825\uacfc-\ud65c\ub3d9-\uae30\ub85d\" class=\"wp-block-heading\"><strong>\u2462 \uc785\ub825 \uc790\ub3d9\ud654 | CRM \ub370\uc774\ud130 \uc785\ub825\uacfc \ud65c\ub3d9 \uae30\ub85d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uadc0\ucc2e\uac8c \uc5ec\uaca8\uc9c0\ub294 \uc5c5\ubb34\uc774\uba70, \uc62c\ubc14\ub974\uac8c \ud65c\uc6a9\ub418\uc5c8\uc744 \ub54c \ud070 \ud6a8\uacfc\uac00 \uc788\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ubc29\ubc95\uc740 \uc758\uc678\ub85c \uac04\ub2e8\ud569\ub2c8\ub2e4. \uc785\ub825\uc744 \ub354 \ud3b8\ud558\uac8c \ub9cc\ub4dc\ub294 \uac8c \uc544\ub2c8\ub77c, \uc560\ucd08\uc5d0 \uc785\ub825\ud560 \uc77c\uc774 \uc5c6\uac8c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \ud1b5\ud654\ub97c \ud558\uba74 \uae30\ub85d\uc774 \ub0a8\uace0, \uba54\uc2e0\uc800\ub85c \ub300\ud654\ud558\uba74 \uadf8 \ub0b4\uc6a9\uc774 CRM\uc194\ub8e8\uc158\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc800\uc7a5\ub418\uc5b4 \uc788\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\ubaa8\uac00 \uc791\uc740 \uc870\uc9c1\uc774\ub77c\uba74 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/crm-for-startup-series1\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc774\uba54\uc77c, \uc77c\uc815 \uc5f0\ub3d9\uc73c\ub85c \uc138\uc77c\uc988 \uc804\ubc18\uc758 \ud65c\ub3d9\uc744 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ud558\ub294 \ubc29\ubc95<\/a>\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \ud3b8\uc774 \ubd80\ub2f4\uc774 \uc801\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ud45c\uc801\uc778 \ubc29\ubc95\uc73c\ub85c\ub294 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uba54\uc2e0\uc800\ub97c CRM\uc194\ub8e8\uc158\uc758 \uc2dc\uc791\uc810\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc601\uc5c5\ub2f4\ub2f9\uc790\uac00 CRM \uc194\ub8e8\uc158\uc744 \uc9c1\uc811 \uc5f4\uc9c0 \uc54a\uc544\ub3c4, \uc774\ubbf8 \ud558\ub8e8 \uc885\uc77c \ucf1c \ub450\ub294 Slack \ub0b4\uc5d0\uc11c \uc5c5\ubb34\uac00 \uc644\uacb0\ub418\ub3c4\ub85d \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uba85\ud568 \uc0ac\uc9c4 \ud55c \uc7a5\uc744 \uc62c\ub9ac\uba74 \ucee8\ud0dd \uc815\ubcf4\uac00 \uc790\ub3d9 \uc0dd\uc131\ub418\uace0 \ud788\uc2a4\ud1a0\ub9ac\uc5d0 \uae30\ub85d\ub429\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \ub0b4\ubd80 \uc0ac\ub840\uc5d0\uc11c\ub294 \uace0\uac1d \ub9ac\uc11c\uce58\ubd80\ud130 \uc774\uba54\uc77c \uc791\uc131, CRM \uc785\ub825\uae4c\uc9c0 \ubc18\ub098\uc808\uc774 \uac78\ub9ac\ub358 \ud750\ub984\uc774 Slackbot \uc790\ub3d9\ud654\ub85c 5\ubd84\uae4c\uc9c0 \uc904\uc5c8\uc2b5\ub2c8\ub2e4. \ud1b5\ud654 \ub0b4\uc6a9\uc744 \uc74c\uc131\uc73c\ub85c \uae30\ub85d\ud558\uba74 \ud65c\ub3d9 \ub85c\uadf8\uac00 \uc790\ub3d9\uc73c\ub85c \ub4f1\ub85d\ub418\uace0, \uc548\uac74 \ubaa9\ub85d \uc870\ud68c\uc640 \uc5c5\ub370\uc774\ud2b8\ub3c4 \uba54\uc2e0\uc800 \ub0b4\uc5d0\uc11c \ucc98\ub9ac\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uce74\ud1b5\ub839\uc740 \uc774 \ubc29\uc2dd\uc73c\ub85c <strong>\ubaa8\ub4e0 \ud1b5\ud654 \ub179\uc74c\uacfc \uc0c1\ub2f4 \uc774\ub825\uc758 100%\ub97c \ub514\uc9c0\ud138 \ub370\uc774\ud130\ub85c \uc790\uc0b0\ud654<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \uc6d4 1\ub9cc 5\ucc9c \uac74 \uc774\uc0c1\uc758 \uace0\uac1d \ub9ac\ub4dc\ub97c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad00\ub9ac\ud558\uace0 \uc788\uc73c\uba70, \uc790\uccb4 \uac1c\ubc1c \ub300\ube44 \uc57d 90%\uc758 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud574(2\ub144 \uc608\uc0c1 \u2192 3\uac1c\uc6d4) \uc804\uc0ac CRM \uc778\ud504\ub77c \uad6c\ucd95\uc744 \uc644\ub8cc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\uc81c \uc778\ud504\ub77c \uae30\uc5c5 <a href=\"https:\/\/www.salesforce.com\/kr\/customer-stories\/sinsinmnc\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc2e0\uc2e0\uc5e0\uc564\uc528<\/a>\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/service\/\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\uc640 Slack\uc744 \uacb0\ud569\ud574 \ud769\uc5b4\uc838 \uc788\ub358 \uc18c\ud1b5 \ucc44\ub110\uacfc \uace0\uac1d \uc815\ubcf4\ub97c \ud558\ub098\ub85c \ubb36\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uace0\uac1d \ud788\uc2a4\ud1a0\ub9ac\ub97c \uc81c\uacf5\ud558\uace0 \uc601\uc5c5 \ub2e8\uacc4\uc5d0\uc11c\uc758 \ub370\uc774\ud130\uac00 \uc804\uc790\uacc4\uc57d, \uc81c\ud488 \ucd9c\uace0, \ud604\uc7a5 \uc124\uce58\uae4c\uc9c0 \ub04a\uae40 \uc5c6\uc774 \uc774\uc5b4\uc9c0\ub3c4\ub85d \ud504\ub85c\uc138\uc2a4\ub97c \ud45c\uc900\ud654\ud55c \uacb0\uacfc, \uc6d4\ubcc4 \ubd80\uc7ac \ucf5c\uc774 77.6% \uac10\uc18c\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 id=\"h-\uc790\ub3d9\ud654-\ub3c4\uc785-\uc5b4\ub514\uc11c\ubd80\ud130-\uc2dc\uc791\ud574\uc57c-\ud560\uae4c\uc694\" class=\"wp-block-heading has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-f066131433ef5b5f94d92cca2bd046f2\"><strong><strong>\uc790\ub3d9\ud654 \ub3c4\uc785, \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uc0ac \ub3c4\uc785\uc744 \ubaa9\ud45c\ub85c \uc2dc\uc791\ud558\uba74 \ub300\uac1c \ud30c\uc77c\ub7ff \ub2e8\uacc4\uc5d0\uc11c \ud65c\uc6a9\uc774 \uc9c0\uc5f0\ub429\ub2c8\ub2e4. \ud2b9\ud788 <a href=\"about:blankhttps:\/\/www.salesforce.com\/kr\/blog\/crm-failure-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\uc740 \ub3c4\uc785\ud588\ub294\ub370 \ud300\uc774 \ub2e4\uc2dc \uc5d1\uc140\ub85c \ub3cc\uc544\uac00\ub294 \uc0c1\ud669<\/a>\uc774\ub77c\uba74, \uc790\ub3d9\ud654\ubcf4\ub2e4 \ud504\ub85c\uc138\uc2a4 \uc815\ub9ac\uac00 \uc6b0\uc120\uc785\ub2c8\ub2e4. \ubc18\ubcf5\uc801\uc774\uba74\uc11c \ub370\uc774\ud130\uac00 \ud48d\ubd80\ud55c \ud55c \uc601\uc5ed\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uace0 \uc810\uc9c4\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \ud3b8\uc774 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc544\ub798 \uc21c\uc11c\ub97c \ucc38\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\ub2e8\uacc4<\/th><th>\uc8fc\uc694 \ud0dc\uc2a4\ud06c<\/th><th>\ud655\uc778 \uc9c8\ubb38<\/th><\/tr><\/thead><tbody><tr><td><strong>1. \ud604\ud669 \uce21\uc815<\/strong><\/td><td>\uc601\uc5c5\ud300\uc758 \uc8fc\uac04 \uc5c5\ubb34 \uc2dc\uac04\uc744 \ubb38\uc11c, \ubcf4\uace0, \uc785\ub825, \uc138\uc77c\uc988 \ud65c\ub3d9\uc73c\ub85c \ub098\ub204\uc5b4 \uae30\ub85d<\/td><td>\uc2e4\uc81c \uc138\uc77c\uc988 \ud65c\ub3d9\uc5d0 \uc18c\uc9c4\ub41c \uc5c5\ubb34 \uc2dc\uac04 \ube44\uc911\uc774 \uba87 %\uc77c\uae4c\uc694?<\/td><\/tr><tr><td><strong>2. \ubcd1\ubaa9 \ud2b9\uc815<\/strong><\/td><td>\uac00\uc7a5 \uc2dc\uac04\uc774 \ub9ce\uc774 \ub4e4\uba74\uc11c \ubc18\ubcf5\uc131\uc774 \ub192\uc740 \uc5c5\ubb34 1~2\uac1c \uc120\uc815<\/td><td>\uc774 \uc5c5\ubb34\ub97c \uc0ac\ub78c\uc774 \ud574\uc57c\ub9cc \ud558\ub294 \uc774\uc720\uac00 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/td><\/tr><tr><td><strong>3. \uc785\uad6c \uc124\uacc4<\/strong><\/td><td>\uc774\ubbf8 \uc4f0\uace0 \uc788\ub294 \ub3c4\uad6c(\uba54\uc2e0\uc800, CRM\uc194\ub8e8\uc158) \ub0b4\uc5d0\uc11c \uc791\ub3d9\ud558\ub3c4\ub85d \uc5f0\uacb0<\/td><td>\ub2f4\ub2f9\uc790\uac00 \uc0c8 \uc571\uc744 \uc5f4\uc5b4\uc57c \ud560\uae4c\uc694?<\/td><\/tr><tr><td><strong>4. \ub370\uc774\ud130 \uc5f0\uacb0<\/strong><\/td><td>AI\uac00 \ucc38\uc870\ud560 \uace0\uac1d \ub370\uc774\ud130, \uc774\ub825\uc744 \uc815\ub9ac\ud558\uace0 \uc5f0\uacb0<\/td><td>AI\uac00 \uc6b0\ub9ac \uace0\uac1d\uc744 \uc778\uc9c0\ud558\uace0, \uc774\ud574\ud558\uace0 \uc788\ub098\uc694?<\/td><\/tr><tr><td><strong>5. \uc131\uacfc \uce21\uc815<\/strong><\/td><td>\uc808\uac10\ub41c \uc2dc\uac04\uc744 \uc9c0\ud45c\ud654\ud558\uace0 \ub2e4\uc74c \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5<\/td><td>\uc5b4\ub5a4 \uc601\uc5ed\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub358 \uc2dc\uac04\uc774 \uc5bc\ub9c8\ub098 \uc904\uc5c8\ub294\uc9c0 \uc22b\uc790\ub85c \ud2b9\uc815\ud560 \uc218 \uc788\ub098\uc694?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-\uad6d\ub0b4-\uc601\uc5c5\ud300\uc744-\uc704\ud55c-ai-\uc138\uc77c\uc988-\uc2e4\uc804-\uc804\ub7b5-\uac00\uc774\ub4dc\" class=\"wp-block-heading has-white-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-01f658a3bc95a96dbdc21c4633a060b6\">\uad6d\ub0b4 \uc601\uc5c5\ud300\uc744 \uc704\ud55c AI \uc138\uc77c\uc988 \uc2e4\uc804 \uc804\ub7b5 \uac00\uc774\ub4dc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uae00\uc5d0\uc11c \ub2e4\ub8ec \ubb38\uc11c, \ubcf4\uace0, \uc785\ub825 \uc790\ub3d9\ud654\ub294 \uc2e4\uc81c \uc2e4\ud589 \ub2e8\uacc4\uc5d0\uc11c \ud6e8\uc52c \ub354 \uad6c\uccb4\uc801\uc778 \ud310\ub2e8\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc5c5\ubb34\ubd80\ud130 \uc190\ub300\uc57c \ud558\ub294\uc9c0, \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uba3c\uc800 \uc5f0\uacb0\ud574\uc57c \ud558\ub294\uc9c0, \uc870\uc9c1\uc758 \uc800\ud56d\uc740 \uc5b4\ub5bb\uac8c \ub2e4\ub904\uc57c \ud558\ub294\uc9c0\uac00 \ub0a8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc815\ub9ac\ud55c \u300cAX \uc2dc\ub300, \uc601\uc5c5 \uc870\uc9c1\uc774 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c \ud560 AI \uc138\uc77c\uc988 \uc2e4\uc804 \uac00\uc774\ub4dc\u300d\ub294 Agentic CRM \uc2dc\ub300\uc758 \uc601\uc5c5 \uc870\uc9c1 \uc804\ud658\uc744 6\ub2e8\uacc4\uc758 11\uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc548\ub0b4\ud569\ub2c8\ub2e4. \uad6d\ub0b4 \uae30\uc5c5\uc758 \uc2e4\uc81c \uc801\uc6a9 \uc0ac\ub840\uc640 \ud568\uaed8 \uc9c0\uae08 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \ud56d\ubaa9\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong><strong>\uad6d\ub0b4 \uc601\uc5c5\ud300\uc744 \uc704\ud55c <\/strong><\/strong>AX\uc2dc\ub300 \uc138\uc77c\uc988 \uc2e4\uc804 <strong>\uac00\uc774\ub4dc<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">AI\ub97c \ub3c4\uc785\ud558\uace0 \ud22c\uc790\ud574\ub3c4 \uc131\uacfc\uac00 \uc5c6\ub2e4\uba74? \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc9c1\uc811 \uac80\uc99d\ud55c 6\ub2e8\uacc4 11\uac00\uc9c0 \uc138\uc77c\uc988 \ubc29\ubc95\uc744 \uc9c0\uae08 \ud655\uc778\ud558\uc138\uc694<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/kr\/sales\/resources\/field-guide-for-sales-reps\/\">\ubb34\ub8cc \ub2e4\uc6b4\ub85c\ub4dc<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2480\" height=\"3508\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg\" class=\"attachment-full size-full\" alt=\"\uc138\uc77c\uc988\ud3ec\uc2a4 AI \uc601\uc5c5 \uc804\ub7b5 \uc774\ubd81 \ud45c\uc9c0 - AX \uc2dc\ub300 \uc601\uc5c5 \uc870\uc9c1\uc744 \uc704\ud55c AI \uc138\uc77c\uc988 \uc2e4\uc804 \uac00\uc774\ub4dc, \ub450 \uc9c1\uc7a5\uc778\uc774 \ub178\ud2b8\ubd81\uc73c\ub85c \uc5c5\ubb34 \ud611\uc5c5\ud558\ub294 \ubaa8\uc2b5\" srcset=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg 2480w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=212&amp;h=300 212w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=768&amp;h=1086 768w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=724&amp;h=1024 724w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=1086&amp;h=1536 1086w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=1448&amp;h=2048 1448w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/08\/AI-Sales-Guide-Cover.jpg?w=106&amp;h=150 106w\" sizes=\"auto, (max-width: 2480px) 100vw, 2480px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-\uc790\uc8fc-\ubb3b\ub294-\uc9c8\ubb38-faqs\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQs)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">AI \uc5c5\ubb34 \uc790\ub3d9\ud654\ub294 \uae30\uc874 \uc5c5\ubb34 \uc790\ub3d9\ud654(RPA)\uc640 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694? <\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">\uae30\uc874 \uc5c5\ubb34 \uc790\ub3d9\ud654\ub294 \uc815\ud574\uc9c4 \uaddc\uce59\ub300\ub85c \ubc18\ubcf5 \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc870\uac74\uc774 \ubc14\ub00c\uba74 \uc0ac\ub78c\uc774 \uaddc\uce59\uc744 \ub2e4\uc2dc \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. AI \uc5c5\ubb34 \uc790\ub3d9\ud654\ub294 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \ud310\ub2e8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 &#8216;\ud6c4\uc18d \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud558\ub77c&#8217;\uac00 \uc544\ub2c8\ub77c &#8216;\uc774 \uace0\uac1d\uc758 \uc0c1\ub2f4 \ub2e8\uacc4\uc640 \uad00\uc2ec\uc0ac\ub97c \uace0\ub824\ud574 \uc801\uc808\ud55c \ud6c4\uc18d \uc774\uba54\uc77c \ucd08\uc548\uc744 \uc791\uc131\ud558\ub77c&#8217;\uac00 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\ud68c\uc758\ub85d \uc790\ub3d9 \uc791\uc131\uc774\ub098 \uc5c5\ubb34\uc77c\uc9c0 \uc791\uc131\ub3c4 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub098\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">\uac00\ub2a5\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc790\ub3d9\uc73c\ub85c \uc791\uc131\ub41c \ubb38\uc11c\uac00 CRM\uc194\ub8e8\uc158 \ub0b4 \uace0\uac1d \uc774\ub825\uacfc \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc73c\uba74 \uc77c\ucc28\uc6d0\uc801\uc778 \uba54\ubaa8\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud68c\uc758\ub85d\uc774 \uc790\ub3d9\uc73c\ub85c \uc601\uc5c5 \uae30\ud68c\uc640 \uc5f0\uacb0\ub418\uace0, \ub2e4\uc74c \uc561\uc158\uc774 \uc218\ud589\ud574\uc57c \ud560 \uc5c5\ubb34\ub85c \ub4f1\ub85d\ub418\ub294 \ud750\ub984\uae4c\uc9c0 \uc124\uacc4\ud574\uc57c \uc2e4\uc9c8\uc801\uc778 \ud6a8\uacfc\uac00 \ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Slack CRM \uc5f0\ub3d9\uc740 \uc5b4\ub5a4 \uc870\uc9c1\uc5d0\uac8c \ud2b9\ud788 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p class=\"wp-block-paragraph\">\uc678\uadfc\uc774 \ub9ce\uace0 CRM&nbsp; \uc194\ub8e8\uc158 \uc811\uc18d \ube48\ub3c4\uac00 \ub0ae\uc740 \uc601\uc5c5 \uc870\uc9c1, \uadf8\ub9ac\uace0 \ubd80\uc11c \uac04 \ud611\uc5c5\uc774 \uc7a6\uc544 \ub2e4\uc591\ud55c \uc815\ubcf4\ub4e4\uc774 \uc0b0\ubc1c\uc801\uc73c\ub85c \uba54\uc2e0\uc800\uc5d0 \uc874\uc7ac\ud558\ub294 \uc870\uc9c1\uc5d0\uac8c \ud6a8\uacfc\uac00 \ud07d\ub2c8\ub2e4. \uc2e4\uc81c \ud65c\uc6a9 \uc608\uc2dc\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/blog\/6-slackbot-skills-for-work-automation\/\">Slackbot \uc5c5\ubb34 \uc790\ub3d9\ud654 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c CRM \uc194\ub8e8\uc158 \ud65c\uc6a9\uc774 \uc774\ubbf8 \uc815\ucc29\ub41c \uc870\uc9c1\uc774\ub77c\uba74 \ub370\uc774\ud130 \uc785\ub825 \uc790\ub3d9\ud654\ubcf4\ub2e4 \ubcf4\uace0 \ub610\ub294 \ubd84\uc11d \uc790\ub3d9\ud654\uc5d0\uc11c \ub354 \ud070 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\uc601\uc5c5 \uc790\ub3d9\ud654\ub97c \ub3c4\uc785\ud558\uba74 \uc2e4\uc81c \uc601\uc5c5 \uc778\ub825\uc774 \uac10\uc18c\ub420 \uc218 \uc788\ub098\uc694?<\/button>\n<div 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