{"id":559,"date":"2023-06-20T20:25:00","date_gmt":"2025-11-12T20:25:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=559"},"modified":"2025-12-26T20:51:00","modified_gmt":"2025-12-26T11:51:00","slug":"what-is-generative-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-generative-ai\/","title":{"rendered":"\uc0dd\uc131\ud615 AI\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?"},"content":{"rendered":"

\uc0dd\uc131\ud615 AI\ub294 2022\ub144 \ub9d0\uc5d0 \ub4f1\uc7a5\ud558\uc5ec \ud3ed\ubc1c\uc801\uc778 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uba70 \uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud574 \uac1c\uc778\uacfc \uae30\uc5c5 \ubaa8\ub450 \ud638\uae30\uc2ec\uc5d0 \ube60\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \uc0dd\uc131\ud615 AI\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc77c\uae4c\uc694? \uac04\ub2e8\ud788 \ub9d0\ud558\uc790\uba74 \uc0dd\uc131\ud615 AI\ub294 \uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc778\uac04\uc758 \uc9c0\uc2dc\uc5d0 \ub530\ub77c \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \ucc3d\uc870\ud558\ub294 \uae30\uc220\ub85c \uc2dc(\u8a69), \ubb3c\ub9ac\ud559\uc5d0 \ub300\ud55c \uc124\uba85, \uace0\uac1d\uc5d0\uac8c \ubcf4\ub0b4\ub294 \uc774\uba54\uc77c, \uc774\ubbf8\uc9c0 \ub610\ub294 \ub178\ub798\uc640 \uac19\uc740 \uac83\uc744 \ub9cc\ub4dc\ub294 \ub370\uc5d0 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc218\uc11d \uacfc\ud559\uc790 Silvio Savarese\ub294 \uae30\uc874 AI \ubaa8\ub378\uacfc \ub2ec\ub9ac \uc0dd\uc131\ud615 AI\ub294 “\ub2e8\uc21c\ud788 \ubd84\ub958\ud558\uac70\ub098 \uc608\uce21\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc778\uac04\uacfc \uac19\uc740 \uc5b8\uc5b4 \uccb4\uacc4\ub97c \uac00\uc9c4 \uba85\ub839\uc5b4\ub85c \uc790\uccb4 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.”\ub77c\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130\ub97c \uc815\ud655\ud558\uac8c \ubd84\ub958\ud558\uace0 \uc608\uce21\ud558\ub294 \ub2a5\ub825\uc740 \uc131\uacf5\uc801\uc778 \uc0dd\uc131\ud615 AI\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc5d0 \uc788\uc5b4\uc11c \ud575\uc2ec\uc801\uc778 \uc694\uc18c\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc791\uc5c5\uc5d0 \uc0ac\uc6a9\ub420 \ub370\uc774\ud130\uc758 \uc9c8\uc5d0 \uc88c\uc6b0\ub429\ub2c8\ub2e4.<\/p>\n

“AI\ub294 \uc81c\uacf5\ub41c \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \ub530\ub77c \uc131\ub2a5\uc774 \uc88c\uc6b0\ub418\uba70, \ub370\uc774\ud130 \uc138\ud2b8\uac00 \ub300\ud45c\uc131\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c\ud569\ub2c8\ub2e4.”<\/p>\n

“AI\ub294 \uc81c\uacf5\ub41c \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \ub530\ub77c \uc131\ub2a5\uc774 \uc88c\uc6b0\ub418\uba70, \ub370\uc774\ud130 \uc138\ud2b8\uac00 \ub300\ud45c\uc131\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c\ud569\ub2c8\ub2e4.”<\/p>\n

– PAULA GOLDMAN, \uc138\uc77c\uc988\ud3ec\uc2a4 \ucd5c\uace0 \uc724\ub9ac \ubc0f \uc778\ub3c4\uc801 \uc0ac\uc6a9 \ucc45\uc784\uc790<\/p>\n

\uc0dd\uc131\ud615 AI\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/h2>\n

\uc0dd\uc131\ud615 AI \ubaa8\ub378\uc744 \uac1c\ubc1c\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc774 \uc788\uc9c0\ub9cc, \ucd5c\uadfc\uc5d0\ub294 \uc0ac\uc804 \ud6c8\ub828\ub41c \ub300\ud615 \uc5b8\uc5b4 \ubaa8\ub378(Large-Language Models, LLMs)\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud14d\uc2a4\ud2b8 \uae30\ubc18 \ud504\ub86c\ud504\ud2b8\ub85c\ubd80\ud130 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 \ubc29\uc2dd\uc774 \ud070 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\ub294 \uc774\ubbf8 \uc774\ub825\uc11c\uc640 \uc0ac\uc5c5 \uacc4\ud68d \uc791\uc131\ubd80\ud130 \ucf54\ub4dc \ub77c\uc778\uacfc \ub514\uc9c0\ud138 \uc544\ud2b8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc774 \uae30\uc220\uc758 \uc7a0\uc7ac\ub825\uc740 \ub2e8\uc21c\ud788 \ubca0\uc774\uc2a4 \uae30\ud0c0\ub97c \uc5f0\uc8fc\ud558\ub294 \ubd81\uadf9\uacf0\uc758 \uc774\ubbf8\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac83 \uc774\uc0c1\uc785\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790\uac00 AI\uc5d0\uac8c \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud574\uc57c \ud558\ub294\uc9c0 \uc9c0\uc2dc\ub97c \ub0b4\ub9ac\uba74 AI\ub294 \uc0ac\uc6a9 \uac00\ub2a5\ud55c LLMs\uc5d0 \uae30\ucd08\ud558\uc5ec \ub2e8\uc5b4, \ucf54\ub4dc, \ub354 \ud070 \ubc94\uc8fc\uc5d0\uc11c\ub294 \ud55c \ubc88\ub3c4 \uacbd\ud5d8\ud574\ubcf4\uc9c0 \ubabb\ud55c \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uac83\ub4e4\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n

Savarese\ub294 \uc774\ub7ec\ud55c AI \ub3c4\uad6c\ub4e4\uc774 “\uc778\uac04\uc758 \uc0b6\uc758 \uc5ec\ub7ec \ubd80\ubd84\uc5d0\uc11c \uc6b0\ub9ac\ub97c \uc9c0\uc6d0\ud558\uba70, \uc544\uc8fc \ub6f0\uc5b4\ub09c \ub2a5\ub825\uc744 \uac16\ucd98 \ud30c\ud2b8\ub108\uc758 \uc5ed\ud560\uc744 \ub9e1\uc744 \uac83”\uc774\ub77c\uace0 \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc0dd\uc131\ud615 AI \uae30\uc220\uc744 \uac1c\ubc1c\ud558\uace0 \uc0ac\uc6a9\ud560 \ub54c \uc778\uac04\uc758 \uc5ed\ud560\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc774 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc644\uc804 \uc790\uc728\uc801\uc778 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud558\uae30 \uc804\uc5d0 \uc778\uac04\uc758 \uac10\ub3c5\uacfc \uac1c\uc785\uc744 \ud1b5\ud574 \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uac80\uc99d\ud558\uace0 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uc744 \ubc29\uc9c0\ud558\uace0 \uae30\uc220\uc774 \ucc45\uc784\uac10 \uc788\uace0 \uc724\ub9ac\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4, \uc778\uac04\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc740 \uc0dd\uc131\ud615 AI\uc5d0 \ub300\ud55c \uc774\ud574\uad00\uacc4\uc790\uc640 \uace0\uac1d\ub4e4 \uc0ac\uc774\uc5d0 \uc2e0\ub8b0\uc640 \ud655\uc2e0\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \uae4a\uc774 \ud30c\uace0\ub4e4\uc5b4\ubcf4\uba74, \uc0dd\uc131\ud615 AI\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc0dd\uc131\ud615 \uc801\ub300 \uc2e0\uacbd\ub9dd(Generative Adversarial Networks, GANs) \ub610\ub294 \ud2b8\ub79c\uc2a4\ud3ec\uba38(Transformer)\ub77c\ub294 \ub450 \uac00\uc9c0 \uc720\ud615\uc758 \uc2ec\uce35 \ud559\uc2b5 \ubaa8\ub378 \uc911 \ud558\ub098\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n

GAN\uc740 \uc0dd\uc131\uc790(Generator)\uc640 \uc2dd\ubcc4\uc790(Discriminator)\ub77c\ub294 \ub450 \uac1c\uc758 \uc2e0\uacbd\ub9dd\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc774 \ub450 \uc2e0\uacbd\ub9dd\uc740 \uc11c\ub85c \uacbd\uc7c1\ud558\uba70, \uc0dd\uc131\uc790\ub294 \uc5b4\ub5a4 \uc785\ub825\uc5d0 \uae30\ubc18\ud558\uc5ec \uacb0\uacfc\ubb3c\uc744 \uc0dd\uc131\ud558\uace0, \uc2dd\ubcc4\uc790\ub294 \uacb0\uacfc\ubb3c\uc774 \uc2e4\uc81c\uc778\uc9c0 \uac00\uc9dc\uc778\uc9c0 \ud310\ubcc4\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uc0dd\uc131\uc790\ub294 \uc2dd\ubcc4\uc790\uc758 \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \uacb0\uacfc\ubb3c\uc744 \uc870\uc815\ud558\uace0, \uc2dd\ubcc4\uc790\ub97c \uc815\uc9c0\uc2dc\ud0ac \ub54c\uae4c\uc9c0 \ubc18\ubcf5\ub429\ub2c8\ub2e4.<\/p>\n

ChatGPT(\ucc44\ud305 \uc0dd\uc131 \uc0ac\uc804 \ud6c8\ub828 \ud2b8\ub79c\uc2a4\ud3ec\uba38)\uc640 \uac19\uc740 \ud2b8\ub79c\uc2a4\ud3ec\uba38(Transformer) \ubaa8\ub378\uc740 \uac1c\ubcc4 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uac00 \uc544\ub2cc \uc5f0\uc18d\uc801\uc778 \ub370\uc774\ud130(\ubb38\uc7a5\uc774\ub098 \ubb38\ub2e8\uacfc \uac19\uc740)\uc5d0 \uae30\ubc18\ud558\uc5ec \ucd9c\ub825\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \ubaa8\ub378\uc774 \ubb38\ub9e5\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc774 \ub54c\ubb38\uc5d0 \ud14d\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud558\uac70\ub098 \ubc88\uc5ed\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

GANS\uc640 \ud2b8\ub79c\uc2a4\ud3ec\uba38 \ubaa8\ub378\uc774 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc0dd\uc131\ud615 AI \ubaa8\ub378\uc774\uc9c0\ub9cc, \ub2e4\ub978 \uc5ec\ub7ec \uae30\uc220\ub4e4\ub3c4 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0d8\ud50c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud574 \ub450 \uac1c\uc758 \uc2e0\uacbd\ub9dd\uc744 \ud65c\uc6a9\ud558\ub294 \ubcc0\uc774\ud615 \uc624\ud1a0\uc778\ucf54\ub354(Variational Autoencoders, VAEs)\uc640 2D\uc640 3D \uc774\ubbf8\uc9c0\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc2e0\uacbd\ubcf5\uc0ac\uc7a5(Neural Radiance Fields, NeRFs)\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0dd\uc131\ud615 AI\uac00 \ube44\uc988\ub2c8\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\ub098\uc694?<\/h2>\n

ChatGPT, StableDiffusion \ubc0f Midjourney\uc640 \uac19\uc740 \uc0dd\uc131\ud615 AI \ubaa8\ub378\ub4e4\uc740 \uc804 \uc138\uacc4\uc758 \uae30\uc5c5 \ub9ac\ub354\ub4e4\uc758 \uc0dd\uac01\uc744 \uc0ac\ub85c\uc7a1\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc81c\ub85c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucd5c\uadfc \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, IT \ub9ac\ub354 \uc911 2\/3(67%)\uac00 \ud5a5\ud6c4 18\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc6b0\uc120 \uc21c\uc704\ub85c \uc0dd\uc131\ud615 AI\ub97c \uc0dd\uac01\ud558\uace0 \uc788\uc73c\uba70, 1\/3(33%)\ub294 \uc774\ub97c \ucd5c\uc6b0\uc120 \uc0ac\ud56d\uc73c\ub85c \uaf3d\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucd5c\uc2e0 \uc544\uc778\uc288\ud0c0\uc778 GPT \ub274\uc2a4\uc5d0\uc11c \uac15\uc870\ub418\ub294 \ubc14\uc640 \uac19\uc774, \uc544\uc778\uc288\ud0c0\uc778 GPT\ub294 “\uacf5\uac1c\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud558\uba70, CRM\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uad6c\ucd95\ub41c \uacf5\uc6a9 \ubc0f \uc0ac\uc124 AI \ubaa8\ub378\uc744 \uc9c0\uc6d0\ud558\uba70, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub85c \ud6c8\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4.”<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc0dd\uc131\ud615 AI\ub97c \uac1c\ubc1c\ud558\uace0 \ubc30\ud3ec\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc218\ub144\uac04 \ud0d0\uad6c\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud68c\uc0ac\ub294 CodeGen\uc744 \ub3c4\uc785\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uac04\ub2e8\ud55c \uc601\uc5b4 \ud504\ub86c\ud504\ud2b8\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \ucf54\ub4dc\ub85c \ubcc0\ud658\ud558\ub3c4\ub85d \ub3c4\uc640 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1\uc758 \ubbfc\uc8fc\ud654\ub97c \uc774\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \ud504\ub85c\uc81d\ud2b8\uc778 LAVIS(LAnguage-VISion)\ub294 AI \uc5b8\uc5b4-\ube44\uc804 \ub2a5\ub825\uc744 \uc5f0\uad6c\uc790\uc640 \uc2e4\ubb34\uc790\uac00 \ubcf4\ub2e4 \ud3ed\ub113\uac8c \uc811\uadfc \uac00\ub2a5\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 ProGen \ud504\ub85c\uc81d\ud2b8\ub294 \ubb38\uc790\uc640 \ub2e8\uc5b4 \ub300\uc2e0 \uc544\ubbf8\ub178\uc0b0\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc5b8\uc5b4 \ubaa8\ub378\uc744 \uc0dd\uc131\ud568\uc73c\ub85c\uc368, \uc0dd\uc131\ud615 AI\uac00 \uc790\uc5f0\uc801\uc73c\ub85c \ubc1c\uacac\ub418\uc9c0 \uc54a\ub294 \ub2e8\ubc31\uc9c8\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc73c\uba70, \uc774 \uacbd\uc6b0 \ub354\uc6b1 \uae30\ub2a5\uc801\uc778 \ud615\ud0dc\uc758 \ub2e8\ubc31\uc9c8\uc744 \uc0dd\uc0b0\ud55c\ub2e4\ub294 \uac83\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \uc5f0\uad6c\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \ub2e8\ubc31\uc9c8\uc740 \uc57d\ubb3c, \ubc31\uc2e0, \uc9c8\ubcd1 \uce58\ub8cc\uc81c \uac1c\ubc1c\uc5d0 \ud65c\uc6a9\ub420 \uc218 \uc788\ub2e4\ub294 \uc544\uc774\ub514\uc5b4\uac00 \uc81c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\uc758 \uc774\uc0ac\uc774\uc790 \ucd1d\uad04 \ub9e4\ub2c8\uc800\uc778 Ketan Karkhanis\ub294 \uc774 \uae30\uc220\uc774 \ub300\uae30\uc5c5\uc5d0\uac8c \uc774\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc18c\uaddc\ubaa8 \ubc0f \uc911\uc18c\uae30\uc5c5(SMB)\uc5d0\uac8c\ub3c4 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

“\uc790\ub3d9\ud654\ub41c AI \uc0dd\uc131 \uc81c\uc548 \ubc0f \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uadf8\ub9ac\uace0 \uc608\uce21\uc801\uc778 \uc601\uc5c5 \ubaa8\ub378\ub9c1\uacfc \uac19\uc740 \ub2a5\ub825\uc740 SMBs\uc5d0\uac8c \ub354\uc6b1 \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uc6b4\uc601 \ube44\uc6a9\uc744 \uad00\ub9ac\ud558\uba70 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc774\ub8e8\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.”\ub77c\uace0 Karkhanis\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4 AI\uc758 CEO\uc778 Clara Shih\ub294 \uc0dd\uc131\ud615 AI\uac00 “\uace0\uac1d \uc11c\ube44\uc2a4 \ubd84\uc57c\ub97c \uc644\uc804\ud788 \uc7ac\ud3b8\ud560 \uac83”\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n

Shih\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud569\ub2c8\ub2e4. “Einstein for Service\uc640 Customer 360\uc5d0 \uc0dd\uc131\ud615 AI\ub97c \uc801\uc6a9\ud568\uc73c\ub85c\uc368, \uc0c1\ub2f4\uc6d0\uc774 \uace0\uac1d\uc5d0\uac8c \ube60\ub974\uac8c \uc774\uba54\uc77c\uc774\ub098 \uba54\uc2dc\uc9c0\ub85c \uac1c\uc778\ud654\ub41c \uc751\ub2f5\uc744 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc6d0\uc740 \ubcf5\uc7a1\ud55c \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud558\uace0 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.”<\/p>\n

\uc0dd\uc131\ud615 AI\uc758 \uc704\ud5d8\uacfc \uae30\ud68c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n

\uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825\uc740 \uc5c4\uccad\ub098\uc9c0\ub9cc \u201c\uc704\ud5d8\uc774 \uc5c6\ub294 \uae30\uc220\uc740 \uc544\ub2d9\ub2c8\ub2e4\u201d\ub77c\uace0 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc724\ub9ac \ubc0f \uc778\uac04\uc801 \uc0ac\uc6a9 \ucd5c\uace0 \ucc45\uc784\uc790\uc778 Paula Goldman\uacfc \uc724\ub9ac\uc801 AI \uc2e4\ubb34\uc758 \uc218\uc11d \uc124\uacc4\uc790\uc778 Kathy Baxter\ub294 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\ub450 \uc0ac\ub78c\uc740 \uacf5\ub3d9 \uc800\uc220\ud55c \uae30\uc0ac\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc774 \uc9c0\uc801\ud588\uc2b5\ub2c8\ub2e4. “\uc0dd\uc131\ud615 AI\uc758 \uae30\uc220\uc801 \ub2a5\ub825\ub9cc \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc774 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\uc5b4\uc57c \ud558\ub294\uc9c0\ub97c \uc548\ub0b4\ud558\uace0, \uc9c1\uc6d0, \ud30c\ud2b8\ub108 \ubc0f \uace0\uac1d\uc774 \uc774\ub7ec\ud55c \uae30\uc220\uc744 \uc548\uc804\ud558\uac8c \uadf8\ub9ac\uace0 \uc815\ud655\ud558\uace0 \uc724\ub9ac\uc801\uc73c\ub85c \uac1c\ubc1c\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \uac16\ub3c4\ub85d \ucc45\uc784\uac10\uc744 \uc9c0\ub2c8\uace0 \uc6b0\uc120 \uc21c\uc704\ub97c \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u201d<\/p>\n

\uc2e4\ub9ac\ucf58(Silicon)\uacfc\uc758 \uc778\ud130\ubdf0\uc5d0\uc11c Goldman\uc740 “\uc815\ud655\uc131\uc740 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c AI\ub97c \uc801\uc6a9\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. AI\uac00 \uace0\uac1d \ucc44\ud305\uc774\ub098 \uc601\uc5c5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc774\uba54\uc77c\uc5d0 \ub300\ud55c \uad8c\uace0\ub97c \uc81c\uacf5\ud560 \ub54c \uac70\uc9d3\ub41c \ub0b4\uc6a9\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uc9c0 \uc54a\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.”\ub77c\uace0 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uacfc \uc2e0\ub8b0\uc131\uc740 \ubaa8\ub4e0 AI \uc751\uc6a9 \ud504\ub85c\uadf8\ub7a8\uc758 \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/p>\n

Saverese\ub294 ChatGPT \uc751\ub2f5\uc758 \uad8c\uc704\uc801\uc778 \ub290\ub08c \uc790\uccb4\uac00 \uc8fc\uc758\ud560 \uc810\uc774\ub77c\uace0 \uc5b8\uae09\ud558\uba70, \uadf8\ub294 \uc774\uac83\uc774 “\uc790\uc2e0\uac10 \uc788\ub294 \uc2e4\ud328(confident failure)”\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4\uace0 \uacbd\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Saverese\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. “\uc774 \ubaa8\ub378\ub4e4\uc774 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uace0 \ud504\ub86c\ud504\ud2b8\ub97c \uc774\ud589\ud560 \ub54c \ubc1c\uc0b0\ud558\ub294 \uce68\ucc29\ud558\uace0 \uc885\uc885 \uc804\ubb38\uc801\uc778 \uc5b4\uc870\ub294 \uc81c\ud488\uc744 \ub354\uc6b1 \uc778\uc0c1\uc801\uc73c\ub85c \ub9cc\ub4e4\uc9c0\ub9cc, \uc624\uc791\ub3d9\ud560 \uacbd\uc6b0 \uc815\ub9d0\ub85c \uc704\ud5d8\ud55c \uc0c1\ud669\uc5d0 \ucc98\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc804\ubb38\uac00\uc870\ucc28\ub3c4 \uac70\uc9d3\ub41c \uc815\ubcf4\uc5d0 \ub300\ud55c \uc0dd\uc131\ud615 AI\uc758 \uc124\ub4dd\ub825\uc5d0 \uc77c\uc0c1\uc801\uc73c\ub85c \ud5c8\ub97c \ucc14\ub9bd\ub2c8\ub2e4.”<\/p>\n

ChatGPT\uc640 \uac19\uc740 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc218\uc900\uc73c\ub85c \ud655\uc7a5\ud558\uba74 \uc774\uc5d0 \ub530\ub978 \ub9ac\uc2a4\ud06c\uac00 \uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\ub294\uc9c0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. IT\ub9ac\ub354\ub4e4\uc740 \uc774\ub97c \ud56d\uc0c1 \uacbd\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\uba85 \uc911 6\uba85(59%)\uc5d0 \uac00\uae4c\uc6b4 \ub9ac\ub354\uac00 \uc0dd\uc131\ud615 AI\uc758 \ucd9c\ub825\uc774 \ubd80\uc815\ud655\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354\ubd88\uc5b4 \uc0dd\uc131\ud615 AI\ub97c \uc724\ub9ac\uc801\uc774\uace0, \ud3ec\uad04\uc801\uc774\uba70, \ucc45\uc784\uac10 \uc788\uac8c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ubb38\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uae30 \uc804\uc5d0 \ud3ec\ucc29\ud560 \uc218 \uc788\ub3c4\ub85d \ub0b4\uc7a5\ub41c \uac00\ub4dc\ub808\uc77c\uacfc \uc9c0\uce68\uc744 \ud1b5\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uae30\ub2a5\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825\uc744 \uc2e4\ud604\ud558\ub824\uba74 \ubaa8\ub4e0 \uc218\uc900\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc774\uc720\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ucc45\uc784\uac10 \uc788\ub294 AI\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c AI\ub97c \uc758\ubbf8\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. AI\ub294 \uc804\ud1b5\uc801\uc778 \uc791\uc5c5\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \uc804\ub825\uc744 \uc18c\ube44\ud558\uba70, IT \ub9ac\ub354\uc758 71%\uac00 \uc0dd\uc131\ud615 AI\uac00 IT \uc5d0\ub108\uc9c0 \uc0ac\uc6a9\ub7c9\uc758 \uc99d\uac00\ub85c \uc778\ud574 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \ub354\uc6b1 \ub298\ub9b4 \uac83\uc774\ub77c\uace0 \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/p>\n

\uac70\uc2dc\uc801 \uadf8\ub9ac\uace0 \ubbf8\uc2dc\uc801\uc73c\ub85c \uc0dd\uc131\ud615 AI\ub97c \ud0d0\uad6c\ud574\uc57c \ud558\ub294 \ud544\uc694\uac00 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc774 \uae30\uc220\uc740 CRM\uc758 \ubbf8\ub798\uc5d0 \ub300\ud55c \ubc29\ub300\ud55c \uc7a0\uc7ac\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc0dd\uc131\ud615 AI \u2014 CRM\uc5d0 AI\uac00 \uc5b4\ub5a0\ud55c \uc758\ubbf8\ub97c \uac00\uc9c0\ub098\uc694?<\/h2>\n

AI\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc5d0 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc544\uc778\uc288\ud0c0\uc778 AI \uae30\uc220\uc740 Customer 360 \uc804\uccb4\uc5d0 \uac78\uccd0 \ub9e4\uc77c 2,000\uc5b5 \uac74 \uc774\uc0c1\uc758 \uc608\uce21\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uac70\ub798\ub97c \ube60\ub974\uac8c \uc131\uc0ac\uc2dc\ud0a4\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud558\uc5ec AI \uae30\ubc18\uc73c\ub85c \uc778\uac04\uacfc \uc720\uc0ac\ud55c \ub300\ud654\ub97c \uc81c\uacf5\ud558\uba70, \uace0\uac1d \ud589\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc\uc5d0 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc138\uacc4 \ucd5c\ucd08\uc758 CRM\uc6a9 \uc0dd\uc131\ud615 AI\uc778 \uc544\uc778\uc288\ud0c0\uc778 GPT\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uc601\uc5c5 \uc774\uba54\uc77c\ubd80\ud130 \uc790\ub3d9 \uc0dd\uc131 \ucf54\ub4dc\uae4c\uc9c0, \uc544\uc778\uc288\ud0c0\uc778 GPT\ub294 \ud558\uc774\ud37c \uc2a4\ucf00\uc77c\ub85c \ubaa8\ub4e0 \uc601\uc5c5, \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305, \uc0c1\uac70\ub798 \ubc0f IT \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c AI\ub85c \uc0dd\uc131\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc544\uc778\uc288\ud0c0\uc778 GPT\ub294 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\uc758 \ub370\uc774\ud130\uc640 \uacf5\uacf5 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec Customer 360 \uc804\ubc18\uc5d0 \uac78\uccd0 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ub354\ubd88\uc5b4, \uc544\uc778\uc288\ud0c0\uc778 GPT\ub294 \ubaa8\ub4e0 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc81c\ud488\uc758 \ud575\uc2ec \uac00\uce58\uc778 \ud3ec\uc6a9\uc131, \ucc45\uc784 \ubc0f \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc0dd\uc131\ud615 CRM\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc758\ubbf8\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\n

\uc544\uc778\uc288\ud0c0\uc778 GPT\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AI \uc5ec\uc815\uc5d0\uc11c \ub2e4\uc74c \ub9c8\uc77c\uc2a4\ud1a4\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc0dd\uc131\ud615 AI\ub294 2022\ub144 \ub9d0\uc5d0 \ub4f1\uc7a5\ud558\uc5ec \ud3ed\ubc1c\uc801\uc778 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uba70 \uc0dd\uc131\ud615 AI\uc758 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud574 \uac1c\uc778\uacfc \uae30\uc5c5 \ubaa8\ub450 \ud638\uae30\uc2ec\uc5d0 \ube60\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc0dd\uc131\ud615 AI\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc77c\uae4c\uc694? \uac04\ub2e8\ud788 \ub9d0\ud558\uc790\uba74 \uc0dd\uc131\ud615 AI\ub294 \uc8fc\uc5b4\uc9c4 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc778\uac04\uc758 \uc9c0\uc2dc\uc5d0 \ub530\ub77c…<\/p>\n","protected":false},"author":805,"featured_media":558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[54,62,20,109,141],"coauthors":[8],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-agentforce","blog-agentforce-sales","blog-agentic-ai","blog-crm","blog-generative-ai"],"yoast_head":"\n\uc0dd\uc131\ud615 AI\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc0dd\uc131\ud615 AI(Generative AI)\ub780 \ubb34\uc5c7\uc774\uba70 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \ud601\uc2e0\uc744 \uac00\uc838\uc62c\uae4c\uc694? 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