{"id":584,"date":"2023-05-23T20:26:00","date_gmt":"2025-11-12T20:26:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=584"},"modified":"2025-11-26T23:58:23","modified_gmt":"2025-11-26T14:58:23","slug":"consumer-goods-industry-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/consumer-goods-industry-trends\/","title":{"rendered":"\uc5c5\uacc4 \ubcc0\ud654\uc5d0 \uc55e\uc11c \ub098\uac00\uae30 \uc704\ud574 \uc8fc\ubaa9\ud574\uc57c \ud560 4\uac00\uc9c0 \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc"},"content":{"rendered":"

\uae30\uc5c5\uc740 \ubc30\uc1a1 \uc9c0\uc5f0 \ubc0f \uc9c1\uc6d0 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0c1\ud488\uc758 \ud750\ub984\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc62c\ud574\uc758 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574 \ub9c8\uc9c4\uc744 \uac1c\uc120\ud558\uace0 \uc774\uc775\uc744 \uac1c\uc120\ud558\uc138\uc694.<\/h2>\n

\uc18c\ube44\uc7ac(CG) \uae30\uc5c5\uc758 \uacbd\uc601\uc9c4\uc774 \ubc24\uc744 \uc0c8\uba70 \uc528\ub984\ud558\ub294 \ubb38\uc81c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \ucc9c\uc815\ubd80\uc9c0\ub85c \uce58\uc19f\ub294 \uc6b4\uc601 \ube44\uc6a9, \uc11c\uc11c\ud788 \ub2e4\uac00\uc624\ub294 \uac00\uaca9 \uc778\uc0c1, \uc800\ub834\ud55c \uc81c\ud488\uc744 \uc6d0\ud558\ub294 \uc18c\ube44\uc790 \ub4f1 \ub2e4\uc591\ud55c \uc5c5\uacc4 \uc694\uc778\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\ub294 2023\ub144 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\ub97c \ud65c\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc218\uc775\uc131 \uc788\ub294 \uc131\uc7a5\uc758 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc9c0\ub9cc \uc774\ub97c \uc704\ud574\uc11c\ub294 \uc774\ubbf8 \uc218\uc9d1\ud55c \uae30\uc874\uc758 \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

CG \uc5c5\uacc4 \ub9ac\ub354\uc758 68%\uac00 \uc601\uc5c5 \ub9c8\uc9c4 \uac1c\uc120\uc774 2023\ub144\uc758 \uac00\uc7a5 \ud070 \uacfc\uc81c\uac00 \ub420 \uac83\uc774\ub77c\uace0 \ub2f5\ud55c \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ube60\ub4ef\ud55c \uc608\uc0b0\uc73c\ub85c \uc778\ud574 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ub354 \ub9ce\uc740 \uc791\uc5c5\uc744 \uc218\ud589\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc774\uc775\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc740 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ubc29\ubc95\uc774 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \uc774\ubbf8 \ubcf4\uc720\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5c5\uacc4\uc758 \ubcc0\ud654\uc5d0 \uc55e\uc11c \ub098\uac00\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud2b8\ub80c\ub4dc #1: \uc634\ub2c8\ucc44\ub110 \uc18c\ube44\uc790\ub294 \uc634\ub2c8\ucc44\ub110 \ucc38\uc5ec\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/h2>\n

\uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc644\ubcbd\ud55c \uc18c\ub9e4 \uc2e4\ud589\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub294 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\uc744 \ud558\uae30 \ub54c\ubb38\uc5d0 \ube0c\ub79c\ub4dc\ub294 \uc81c\ud488\uc744 \ubc1c\uacac \ubc0f \uad6c\ub9e4\ud558\ub294 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 60%\uac00 \uc18c\ub9e4\uc5c5\uccb4 \ub300\uc2e0 CG \uae30\uc5c5\uc5d0\uc11c\uc758 \uad6c\ub9e4\ub97c \uc120\ud638\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud560 \ub54c \uc774\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc758\ubbf8\ub97c \uc9c0\ub2d9\ub2c8\ub2e4.<\/p>\n

\uc989, CG \uae30\uc5c5\uc774 \uc18c\ube44\uc790 \uc218\uc694\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \uc804\ud1b5\uc801\uc778 \ub2e8\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc628\ub77c\uc778\uc0c1\uc758 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uae30\ub300\ud558\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30\uc5d0\ub294 \uc5ed\ubd80\uc871\uc785\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\uc774 \ud574\uc57c \ud560 \uc77c:<\/h3>\n

\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \uae30\ub300\ud558\ub294 \uc6d0\ud65c\ud55c \ucc38\uc5ec\ub97c \uc81c\uacf5\ud558\uc2ed\uc2dc\uc624. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uc99d\uc9c4\ud558\uace0 \ubcf4\ub2e4 \uba85\ud655\ud55c \ubd84\uc11d\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \ud1b5\ud569<\/a>\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\uac00 \uc120\ud638\ud558\ub294 \ub514\ubc14\uc774\uc2a4 \ubc0f \ucc44\ub110\uc5d0\uc11c \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc744 \uc774\uc6a9\ud574 \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ud2b8\ub80c\ub4dc #2: \uc18c\ube44\uc790 \ud30c\uc545\ud558\uae30<\/h2>\n

\ucd5c\uadfc \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\uc5d0\uc11c\ub3c4 \ub098\ud0c0\ub098\ub4ef\uc774 \uc9c0\ub09c \uba87 \ub144 \uac04 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub294 \uae09\uaca9\ud558\uace0 \uc7a6\uc740 \ubcc0\ud654\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. CG \uc5c5\uacc4 \ub9ac\ub354\uc758 93%\uac00 \uc18c\ube44\uc790\uc758 \uc120\ud638\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \ud604\uc7ac \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc758\uc0ac\uacb0\uc815\uc774 \uc624\ub798\ub41c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\ub294 \uacbd\uc6b0, \ubbfc\ucca9\uc131\uc744 \uc720\uc9c0\ud558\uae30\uac00 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uacfc \uc720\ud1b5\uc774 \uc624\ub298\ub0a0 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uc18c\ube44\uc790\uc5d0\uac8c \ud544\uc694\ud55c \uac83\uc744 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\uace0 \uc774\ub4e4\uc758 \ud5a5\ud6c4 \ubc29\ud5a5\uc744 \uc608\uce21\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \ub4a4\ucc98\uc9c8 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\uc774 \ud574\uc57c \ud560 \uc77c:<\/h3>\n

\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc608\uce21, \ucd94\uc801 \ubc0f \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624. \uc608\ub97c \ub4e4\uc5b4, SNS\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc774 \uc0dd\uc0b0\ud558\uc9c0 \uc54a\ub294 \uc81c\ud488 \ub9db\uc744 \uc6d0\ud558\ub294 \uc18c\ube44\uc790\ub97c \ubc1c\uacac\ud55c\ub2e4\uba74 \ucd94\uac00\uc801\uc778 \uc2dc\uc7a5\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \uc778\uc9c0\ud558\uace0 \uc0c8\ub85c\uc6b4 \ubc84\uc804\uc744 \uac1c\ubc1c\ud558\uac70\ub098 \uc81c\ud488 \ub77c\uc778 \ud655\uc7a5\uc744 \uc2dc\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b8\ub80c\ub4dc #3: \ud504\ub85c\ubaa8\uc158\uc774 \ube0c\ub79c\ub4dc \uc131\uc7a5\uc5d0 \uacb0\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/h2>\n

\uc624\ub298\ub0a0 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 CG \uae30\uc5c5\uc758 85%\ub294 \uc774\uc804\uc5d0 \uc790\uc0ac \ube0c\ub79c\ub4dc \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\ub294 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0\uc790 \ud569\ub2c8\ub2e4. \ub51c\ub85c\uc774\ud2b8(Deloitte)\uc5d0 \ub530\ub974\uba74 \uc774\ub4e4 \uae30\uc5c5\uc740 \uad11\uace0 \ubc0f \uc81c\ud488 \ud601\uc2e0\uacfc \ud568\uaed8 \uac70\ub798 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud574 PL \uc81c\ud488\uacfc \uacbd\uc7c1\ud558\uace0 \uc2e0\uaddc \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uacc4\ud68d\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e8\uc21c\ud574 \ubcf4\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ub9c8\uc9c4\uc774 \ud55c\uc815\uc801\uc77c\uc218\ub85d \uac70\ub798 \ud504\ub85c\ubaa8\uc158 \uc608\uc0b0\uc73c\ub85c \ucd5c\ub300\ud55c\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4. \uacfc\uac70\ubd80\ud130 CG \uae30\uc5c5\uc740 \ub0ae\uc740 \ud22c\uba85\uc131, \ub808\uac70\uc2dc \ud504\ub85c\uc138\uc2a4 \ubc0f \ucde8\uc57d\ud55c \ubd84\uc11d\uc73c\ub85c \uc778\ud574 \ud504\ub85c\ubaa8\uc158 ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\uc774 \ud574\uc57c \ud560 \uc77c:<\/h3>\n

\uacc4\ud68d, \ucd94\uc801 \ubc0f \uc608\uce21\uc744 \uc790\ub3d9\ud654\ud558\ub294 \ud234\ub85c \ud504\ub85c\ubaa8\uc158\uc744 \ucd5c\uc801\ud654\ud574 \uac00\uc7a5 \uc218\uc775\uc131 \ub192\uc740 \ud504\ub85c\uadf8\ub7a8\uc744 \ube60\ub974\uac8c \ubc1c\uacac \ubc0f \ud655\uc7a5\ud558\uc2ed\uc2dc\uc624. \uc774\ub97c \uc798 \uc218\ud589\ud558\ub294 \uae30\uc5c5\uc740 \ud070 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e5\ud0a8\uc9c0(McKinsey)\uc5d0 \ub530\ub974\uba74 \uc6b0\uc218\ud55c \ud504\ub85c\ubaa8\uc158\uc740 \ud6a8\uc728\uc131\uc774 \uac00\uc7a5 \ub0ae\uc740 \ud504\ub85c\ubaa8\uc158 \ub300\ube44 5\ubc30 \ub354 \ub9ce\uc740 \uc774\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\ud2b8\ub80c\ub4dc #4: \ud6a8\uc728\uc131 \u2014 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ud55c \ubc88\uc5d0<\/h2>\n

\ucd5c\uc2e0 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\ub294 \uace0\uc9c8\uc801\uc778 \ub178\ub3d9\ub825 \ubc0f \uacf5\uae09\ub9dd \ubb38\uc81c\uac00 CG \uae30\uc5c5\uc73c\ub85c \ud558\uc5ec\uae08 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \uc804\ub2ec\ud558\ub294 \uac83\uc744 \ub354\uc6b1 \uc5b4\ub835\uac8c \ub9cc\ub4e0\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 10\uac1c \uae30\uc5c5 \uc911 9\uac1c \uc774\uc0c1\uc774 \uacf5\uae09\ub9dd \uac1c\uc120 \ubc0f \uc6b4\uc601 \uc6b0\uc218\uc131\uc5d0 \uc9d1\uc911\ud558\uace0 \ub610 \ub2e4\ub978 90%\ub294 \uc0dd\uc0b0\uc131 \ubc0f \ud6a8\uc728\uc131\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc774\ub4e4 \uae30\uc5c5\uc758 \uc8fc\ub41c \uc6b0\ub824 \uc0ac\ud56d\uc740 \uc18c\ube44\uc790 \uc218\uc694\uac00 \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc9c0\ub9cc \uc544\uc9c1\uc740 \uadf8 \uc5f4\uae30\uac00 \ub728\uac81\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. CG \uae30\uc5c5\uc740 \ubc30\uc1a1 \uc9c0\uc5f0 \ubc0f \uc9c1\uc6d0 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0c1\ud488\uc758 \ud750\ub984\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\uc774 \ud574\uc57c \ud560 \uc77c:<\/h3>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud1b5\ud569 \ubc0f \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0 \uac78\uce5c \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654<\/a>\ub97c \uad6c\ud604\ud558\uc2ed\uc2dc\uc624. \uc774\ub97c \ud1b5\ud574 \uac00\uc2dc\uc131\uc744 \uac1c\uc120\ud558\uace0 \ud30c\ud2b8\ub108\uc640 \uc2e4\uc2dc\uac04 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c4\ud589\ud558\uba70 \uc608\uc0c1\uce58 \ubabb\ud55c \ube44\uc6a9, \ud488\uc808 \ub610\ub294 \uc9c0\uc5f0\uc758 \uc601\ud5a5\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\uac00 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5<\/h2>\n

\uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc\uc5d0 \uc801\uc6a9 \uac00\ub2a5\ud55c \ud2b8\ub80c\ub4dc\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c? \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc640 \ubc29\ub300\ud55c \uac70\uc2dc\uacbd\uc81c\uc801 \uacfc\uc81c\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\uc774\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uae30\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\ub294 \uac83\uc5d0\uc11c \ub098\uc544\uac00 \ud5a5\ud6c4 \uba87 \ub144\uac04 \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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