{"id":587,"date":"2023-05-19T20:26:00","date_gmt":"2025-11-12T20:26:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=587"},"modified":"2025-12-28T20:10:20","modified_gmt":"2025-12-28T11:10:20","slug":"what-is-a-cdp","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/","title":{"rendered":"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95"},"content":{"rendered":"<p>CDP\ub294 \uae30\uc5c5\uc5d0\uac8c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uc804\ud658\uc744 \ubcf4\ub2e4 \uc27d\uace0 \uac04\ud3b8\ud558\uac8c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. [tatadonets \/ Getty]<\/p>\n<h2 id=\"cdp\">\uace0\uac1d\uc740 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uacfc \ube60\ub978 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud558\uba70, \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\ub97c \uc798 \ud30c\uc545\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub97c \uc2e4\ud604\ud558\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\uc774 \uc544\ub2cc \uc0dd\uc874\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 CDP\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ub9c8\uce58 \ub9c8\ubc95\ucc98\ub7fc \ub290\uaef4\uc9c8 \ub9cc\ud55c \ucd08\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc774 \ub2f9\uc2e0\uc758 \ube0c\ub79c\ub4dc\ub97c \uc704\ud574 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? CDP\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud574, \ubaa8\ub4e0 \ud300\uc774 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d\uacfc \uc5b4\ub5bb\uac8c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc740 \uc624\ub298\ub0a0 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\uc220 \ubc94\uc8fc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub97c \uc774\ud574\ud558\ub824\uba74 \ub370\uc774\ud130 \ubc0f \uac1c\uc778\ud654\uc640 \uad00\ub828\ub41c \ub9c8\ucf00\ud305\uc758 \uadfc\ubcf8\uc801\uc778 \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc788\ub098\uc694?<\/h2>\n<p>\uc6b0\ub9ac\ub294 \uace0\uac1d\uc774 \uc8fc\ub3c4\uad8c\uc744 \uc950\uace0 \uc788\ub294 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\uc874\uc740 \uc6b0\ub9ac\uac00 \ub2e4\uc74c\uc5d0 \uc5b4\ub5a4 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560\uc9c0 \uc608\uce21\ud560 \uc218 \uc788\uace0, \ub137\ud50c\ub9ad\uc2a4\ub294 \uc6b0\ub9ac\uac00 \uc88b\uc544\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \uc544\uc8fc \uc815\ud655\ud558\uac8c \ucd94\ucc9c\ud574 \uc90d\ub2c8\ub2e4. \uace0\uac1d\uc740 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uacfc \ube60\ub978 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud558\uba70, \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\ub97c \uc798 \ud30c\uc545\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub97c \uc2e4\ud604\ud558\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\uc774 \uc544\ub2cc \ubc14\ub85c, \uc0dd\uc874\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc740 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uc0c1\ud638 \uc791\uc6a9\uc774 \ubaa8\ubc14\uc77c \uc571 \ud658\uacbd\uacfc \ud568\uaed8 \ub9e4\uc7a5 \ubc29\ubb38\uc73c\ub85c\ub3c4 \uc774\uc5b4\uc9c0\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \uac83\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\uc5b4 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ud604\uc7ac \uc790\uc2e0\uc758 \uc694\uad6c \uc0ac\ud56d\uc774 \ucda9\uc871\ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ubb38\uc81c\ub294 \ud604\uc7ac \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc5d0\uc11c \uace0\uac1d\uc774 \ub3d9\uc77c\ud568\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub2e4\uc591\ud55c \ud658\uacbd\uc758 \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc740 \ucc44\ub110 \uac04\uc5d0 \uc774\ub3d9\ud560 \ub54c \uace0\uac1d \uacbd\ud5d8\uc774 \uc77c\uad00\uc131 \uc788\uac8c \uc720\uc9c0\ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uace0\uac1d \uc5ec\uc815\uc5d0\ub294 \uc774\uba54\uc77c, \uc6f9, \ubaa8\ubc14\uc77c \uc571 \ub4f1 \uc11c\ub85c \ub2e4\ub978 3\uac1c \uc774\uc0c1\uc758 \ucc44\ub110\uc774 \ud3ec\ud568\ub418\uba70, \uace0\uac1d\uc740 \uc774\ub7ec\ud55c \ucc44\ub110 \uc548\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \ube60\ub974\uac8c \uc774\ub3d9\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc5d0 \ubc18\ud574 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \ub370\uc774\ud130 \ud658\uacbd\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5f0\uacb0\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uacb0\uacfc, \uadf8\ub4e4\uc740 \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \ub2e8\uc808\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uae30\uc5c5\uc740 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub2e8\uc77c \uc18c\uc2a4\uac00 \ubd80\uc871\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ubc14\ub85c \uc5ec\uae30\uc5d0\uc11c CDP\uc758 \ud544\uc694\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uae30\uc5c5\uc740 CDP\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ub9c8\uce58 \ub9c8\ubc95\ucc98\ub7fc \ub290\uaef4\uc9c8 \ub9cc\ud55c \ucd08\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/h2>\n<p>CDP\uac00 \uac00\uc7a5 \uba3c\uc800 \ud558\ub294 \uc77c\uc740 \uae30\uc5c5\uc758 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc5d0 \uc5f0\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc989, \ub2e4\uc591\ud55c \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \uc5bb\uc740 \ub2e8\uc77c \uace0\uac1d ID\ub97c \ud558\ub098\ub85c \uc5f0\uacb0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc, \uc11c\ube44\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \uc774\ucee4\uba38\uc2a4 \uc5d4\uc9c4\uacfc \uac19\uc774 \uae30\uc874\uc5d0 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uc9c0 \uc54a\ub358 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc744 \uace0\uac1d \ud1b5\ud569\uc774\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc73c\ub85c CDP\uac00 \ud574\uc57c \ud560 \uc77c\uc740 \uc54c\ub824\uc9c4 \uace0\uac1d\uc774 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\uae30 \uc804\uc5d0 \uace0\uac1d\uc5d0 \ub300\ud574 \uc54c\uace0 \uc788\ub294 \uc815\ubcf4(\uc608: \uc775\uba85 \ucfe0\ud0a4 \ubc0f \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 ID) \uc640 \uc54c\ub824\uc9c4 \uace0\uac1d\uc758 \uc2e0\uc6d0 \uc815\ubcf4(\uc608: \uc774\uba54\uc77c \ubc0f \ud734\ub300\ud3f0 \ubc88\ud638)\ub97c \uc870\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ub3d9\uc77c\ud55c \uace0\uac1d\uacfc \ud568\uaed8 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\uc5b4\uc9c4 \uc5ec\uc815\uc744 \ud558\ub098\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\uac83\uc744 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc544\uc774\ub374\ud2f0\ud2f0\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>CDP\uac00 \ud1b5\ud569\ub41c \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud55c \ud6c4\uc5d0\ub294 \uae30\uc5c5\uc774 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc774 \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uc774\uba54\uc77c \uc804\uc1a1 \uc5d4\uc9c4, \uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc \ubc0f \ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uc2dc\uc2a4\ud15c\uc5d0 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, CDP\ub294 \ub370\uc774\ud130 \uc218\uc9d1, \ub370\uc774\ud130 \ud1b5\ud569, \ub370\uc774\ud130 \ud65c\uc131\ud654, \ub370\uc774\ud130 \uc778\uc0ac\uc774\ud2b8\uc640 \uac19\uc740 \uc8fc\uc694 \uc5c5\ubb34\uc5d0 \uad00\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc18c\ube44\uc790 \ub370\uc774\ud130\uc758 \uc591\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \ub370\uc774\ud130 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubb38\uc81c\ub97c \uc778\uc2dd\ud558\uace0 \uc874\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \ub9c8\uce58 \ub9c8\ubc95 \uac19\uc740 \uac1c\uc778\ud654 \uacbd\ud5d8\uc744 \uc704\ud574 \uc790\uc2e0\uc758 \ub370\uc774\ud130 \uc911 \uc77c\ubd80\ub97c \uae30\uaebc\uc774 \uc81c\uacf5\ud568\uacfc \ub3d9\uc2dc\uc5d0 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\uace0 \uc724\ub9ac\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uac83\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0 \uad00\uacc4\uc5d0 \uc788\uc5b4 \uae30\ubcf8 \uc694\uc18c\uc774\uba70, \uae30\uc5c5\uc740 \uc62c\ubc14\ub978 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc740 \uc5b4\ub5a4 \uc6a9\ub3c4\ub85c \uc0ac\uc6a9\ub418\ub098\uc694?<\/h2>\n<p>\uba87 \uac00\uc9c0 \uc608\ub97c \uc54c\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc801\ud569\ud55c \uad11\uace0 \uac8c\uc7ac<\/h2>\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uac00\uc7a5 \uc798 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc740 \uc18c\ube44\uc790\ub97c \ub354 \uc798 \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc544\uc608 \ud0c0\uac9f\ud305\ud558\uc9c0 \uc54a\ub294 \uac83\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ubbf8 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ub610 \ubcf4\uac8c\ub418\ub294 \uacbd\ud5d8\uc740 \ub204\uad6c\ub098 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uac00 \uc774\ubbf8 \uad6c\ub9e4\ud55c \uc6b4\ub3d9\ud654(\ub610\ub294 \uc790\ub3d9\ucc28)\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uc911\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b4 \uc774\uc720\ub294 \ub370\uc774\ud130\uc758 \ub2e8\uc808 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc640 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\ub294 \ud1b5\ud569 \ud504\ub85c\ud544\uc744 \uc0ac\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub294 \ud574\ub2f9 \ube44\uc6a9\uc744 \uc774\ubbf8 \uad6c\ub9e4\ud55c \uc18c\ube44\uc790\uac00 \uc544\ub2cc \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub9ac\ub514\ub809\uc158\ud558\uac70\ub098, \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ub2e4\ub978 \uc81c\ud488\uc744 \ucd94\ucc9c\ud568\uc73c\ub85c\uc368 \uc608\uc0b0\uc744 \ub354 \ud604\uba85\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uac1c\uc778\ud654<\/h2>\n<p>\ud55c \uc18c\ube44\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \ud2b9\uc815 \uc81c\ud488(\uc608: \uc0c8 \ube68\uac04\uc0c9 \ucee8\ubc84\ud130\ube14)\uc744 \ub458\ub7ec\ubcf8 \ud6c4 \ub5a0\ub0ac\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uc5d0 \ub300\ud574 \uc54c\uac8c \ub41c \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uc774\uba54\uc77c\uc774\ub098 \ud478\uc2dc \uc54c\ub9bc\uc744 \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \uc624\ud37c\uc640 \uc5f0\uacb0\ud560 \uc218 \uc788\ub2e4\uba74 \uc5bc\ub9c8\ub098 \uc88b\uc744\uae4c\uc694? \uc608\ub97c \ub4e4\uc5b4 &#8220;\uc624\ub298 \ud63c\ub2e4\ub97c \uc2dc\uc2b9\ud558\uace0 \uc815\uac00\uc5d0\uc11c 500\ub2ec\ub7ec \ud560\uc778\uc744 \ubc1b\uc73c\uc138\uc694!\u201d\uc640 \uac19\uc740 \uc54c\ub9bc\uc740 \ud574\ub2f9 \uc18c\ube44\uc790\uc758 \uc815\ubcf4\ub97c \ub9c8\ucf00\ud305 \uc5d4\uc9c4\uc5d0 \uc5f0\uacb0\ud574\uc57c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>CDP\ub294 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20(\uc624\ub298 \uc774 \ube68\uac04\uc0c9 \ucee8\ubc84\ud130\ube14\uc744 \uc2dc\uc2b9\ud574 \ubcf4\uc138\uc694!)\ub97c \ubcf4\ub294 \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ucc38\uc5ec\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc778\uc0ac\uc774\ud2b8<\/h2>\n<p>\ub354 \ub098\uc740 \ub9c8\ucf00\ud305\uc758 \uc6d0\ub3d9\ub825\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uadf8 \ud574\ub2f5\uc740 \ud56d\uc0c1 \ub354 \ub098\uc740 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8\uc600\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \ubd84\uc11d \uc2dc\uc2a4\ud15c\uc740 \uc0ac\uc77c\ub85c \ubc29\uc2dd\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub370\uc774\ud130\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubd84\uc11d \ub370\uc774\ud130, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ub370\uc774\ud130\uc640\ub294 \ubcc4\uac1c\uc785\ub2c8\ub2e4. \ub808\uac70\uc2dc \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \uc5f0\uacb0\ud558\uace0 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub3d9\uc77c\ud55c \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc6c3\ub3c4\uc5b4 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uace0\uac1d\uc758 \ub9c8\ucf00\ud305 \uc0c1\ud638 \uc791\uc6a9(\uc774\uba54\uc77c \ubc0f \uad11\uace0 \ucc38\uc5ec)\uc744 \uc774\ucee4\uba38\uc2a4 \ub370\uc774\ud130(\uad6c\ub9e4 \ub0b4\uc5ed) \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\ud638 \uc791\uc6a9 \ub370\uc774\ud130(\uc5ec\ub7ec \ubc88 \ubcf8 \uc81c\ud488)\uc640 \ud568\uaed8 \uc5f0\uacb0\ud558\uc5ec \ud574\ub2f9 \uc815\ubcf4\ub97c \ucf5c\uc13c\ud130 \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\uac00 \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n<p>\uc57d\uac04\uc758 \ub370\uc774\ud130 \uacfc\ud559(\uc628\ub77c\uc778\uc73c\ub85c \uc774 \ud150\ud2b8\ub97c \uad6c\uc785\ud558\uace0, \uc774 \ud558\uc774\ud0b9 \ubd80\uce20\uc5d0 \ub300\ud55c \uc774\uba54\uc77c \ud504\ub85c\ubaa8\uc158\uc744 \uc5f4\uace0 \uc5f0\uac04 250~1,000\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\ub294 \uace0\uac1d\uc774 \uc8fc\ub85c \uc774 \ubc31\ud329\uc744 \uad6c\ub9e4)\uc744 \ud1b5\ud574 \ucf5c\uc13c\ud130 \uc0c1\ub2f4\uc6d0\uc5d0\uac8c \uc801\ud569\ud55c \uc81c\ud488\uc744 \ucd94\ucc9c\ud560 \uc218 \uc788\uc73c\uba70, \uc0c1\ub2f4\uc6d0\uc740 \uadf8 \uc790\ub9ac\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uad00\ub828\uc131 \ub192\uc740 \uc81c\uc548\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uac1c\uc778\ud654\ub294 \uc2dc\uac04\ub2f9 15\ub2ec\ub7ec\uc758 \ucf5c\uc13c\ud130 \uc0c1\ub2f4\uc6d0\uc744 \uc5f0\uac04 10\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \uc62c\ub9ac\ub294 \uc601\uc5c5\uc0ac\uc6d0\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c CDP\uc758 \ud798\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDP\ub294 \uae30\uc5c5\uc5d0\uac8c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uacb0\ud569\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uc804\ud658\uc744 \ubcf4\ub2e4 \uc27d\uace0 \uac04\ud3b8\ud558\uac8c \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. [tatadonets \/ Getty] \uace0\uac1d\uc740 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uacfc \ube60\ub978 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud558\uba70, \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\ub97c \uc798&hellip;<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[51,158,50],"coauthors":[8],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-data-cloud","blog-personalization","blog-salesforce-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec &#039;\ub2e8\uc77c \uace0\uac1d \ubdf0&#039;\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95\" \/>\n<meta property=\"og:description\" content=\"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec &#039;\ub2e8\uc77c \uace0\uac1d \ubdf0&#039;\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T11:10:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95\",\"datePublished\":\"2025-11-12T20:26:29+00:00\",\"dateModified\":\"2025-12-28T11:10:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\"},\"wordCount\":18,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\",\"name\":\"\uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg\",\"datePublished\":\"2025-11-12T20:26:29+00:00\",\"dateModified\":\"2025-12-28T11:10:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec '\ub2e8\uc77c \uace0\uac1d \ubdf0'\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg\",\"width\":1280,\"height\":720,\"caption\":\"\ud398\ub974\uc18c\ub098\ub294 \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \uccad\uc911 \uc778\uc0ac\uc774\ud2b8, \uc5f0\uad6c \ub4f1\uc744 \ud1b5\ud574 \uc218\uc9d1\ud55c \uc9c8\uc801 \ubc0f \uc591\uc801 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. [Adobe Stock]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec '\ub2e8\uc77c \uace0\uac1d \ubdf0'\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/","og_locale":"en_US","og_type":"article","og_title":"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95","og_description":"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec '\ub2e8\uc77c \uace0\uac1d \ubdf0'\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:26:29+00:00","article_modified_time":"2025-12-28T11:10:20+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95","datePublished":"2025-11-12T20:26:29+00:00","dateModified":"2025-12-28T11:10:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/"},"wordCount":18,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/","name":"\uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","datePublished":"2025-11-12T20:26:29+00:00","dateModified":"2025-12-28T11:10:20+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \uc628\uc624\ud504\ub77c\uc778\uc5d0 \ud769\uc5b4\uc9c4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec '\ub2e8\uc77c \uace0\uac1d \ubdf0'\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5c6\uc560\uace0 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 CDP \ud65c\uc6a9 \uac00\uc774\ub4dc.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","width":1280,"height":720,"caption":"\ud398\ub974\uc18c\ub098\ub294 \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \uccad\uc911 \uc778\uc0ac\uc774\ud2b8, \uc5f0\uad6c \ub4f1\uc744 \ud1b5\ud574 \uc218\uc9d1\ud55c \uc9c8\uc801 \ubc0f \uc591\uc801 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. [Adobe Stock]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-a-cdp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"CRM\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc778 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \ud65c\uc6a9 \ubc29\ubc95"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/what-is-a-cdp.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=587"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/587\/revisions"}],"predecessor-version":[{"id":1500,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/587\/revisions\/1500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=587"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=587"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=587"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}