{"id":6,"date":"2025-06-26T20:06:00","date_gmt":"2025-11-12T20:06:53","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6"},"modified":"2025-11-27T13:20:24","modified_gmt":"2025-11-27T04:20:24","slug":"what-is-automation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-automation\/","title":{"rendered":"\uc790\ub3d9\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"<h2 id=\"ai-rpa\">\uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \uc218\uc791\uc5c5\uc744 \uc904\uc774\uace0, \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud574 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \ub3d9\uc2dc\uc5d0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud575\uc2ec \uae30\uc220\uc785\ub2c8\ub2e4. \uc6cc\ud06c\ud50c\ub85c, \ub9c8\ucf00\ud305, \uc138\uc77c\uc988, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \uc790\ub3d9\ud654\uac00 \uc801\uc6a9\ub418\uba70, AI\uc640 RPA \uac19\uc740 \ucd5c\uc2e0 \uae30\uc220\ub3c4 \ud3ed\ub113\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \uc790\ub3d9\ud654\uc758 \uac1c\ub150\ubd80\ud130 \uc2e4\uc804 \uc608\uc2dc, \uc8fc\uc694 \uc6a9\uc5b4\uae4c\uc9c0 \ube44\uc988\ub2c8\uc2a4 \ud604\uc7a5\uc5d0\uc11c \uc790\uc8fc \uc4f0\uc774\ub294 \uc790\ub3d9\ud654 \uac1c\ub150\ub4e4\uc744 \uc27d\uace0 \uba85\ud655\ud558\uac8c \uc54c\uc544\ubcf4\uc138\uc694.<\/h2>\n<p>\ubc30\ub2ec \uc571\uc73c\ub85c \uc74c\uc2dd\uc744 \uc8fc\ubb38\ud574\ubcf4\uc2e0 \uc801 \uc788\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \uc774\ubbf8 \uc790\ub3d9\ud654\uc758 \uc720\uc5f0\ud55c \ud3b8\ub9ac\ud568\uc744 \uacbd\ud5d8\ud574\ubcf4\uc2e0 \uac81\ub2c8\ub2e4. Salesforce\uc640 \uac19\uc740 CRM(Customer Relationship Management) \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uace0 \uacc4\uc2dc\ub2e4\uba74, \uc790\ub3d9\ud654\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \uc808\uc57d\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0\ub3c4 \uc5b4\ub290 \uc815\ub3c4\ub294 \ub290\uaef4\ubcf4\uc168\uc744 \ud150\ub370\uc694.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74, \u2018\uc790\ub3d9\ud654\u2019\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<h3 id=\"b-stylefont-weight-boldb\"><b>\uc790\ub3d9\ud654\ub780?<\/b><\/h3>\n<p>\uc790\ub3d9\ud654\ub294 \uc0ac\ub78c\ub4e4\uc774 \ubc18\ubcf5\uc801\uc774\uace0 \ub2e8\uc870\ub85c\uc6b4 \uc791\uc5c5\uc5d0 \ub4e4\uc774\ub294 \ub178\ub825\uc744 \uc904\uc5ec\uc8fc\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc5d0\uac8c\ub294 \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ub0b4\ubd80 \ud300\uc5d0\uac8c\ub294 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/new-salesforce-research-links-lower-stress-levels-and-business-automation\/\" target=\"_blank\" rel=\"noopener\">\uc2a4\ud2b8\ub808\uc2a4\ub97c \ub35c\uc5b4\uc8fc\ub294<\/a> \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c0\uc8e0. \uc790\ub3d9\ud654\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc218\ud589\ud558\ub358 \uc791\uc5c5\uc744 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub098 \ud558\ub4dc\uc6e8\uc5b4\uc5d0 \ub9e1\uaca8 \ucc98\ub9ac\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c, \uc218\uc791\uc5c5\uc744 \uc904\uc774\uac70\ub098 \uc5c6\uc560\ub294 \uac04\uc18c\ud654\ub41c \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\uc5d0\ub294 \ubb34\uc778 \uc790\ub3d9\ud654(\uc778\uac04\uc758 \uac1c\uc785 \uc5c6\uc774 \uc218\ud589\ub418\ub294 \uc791\uc5c5)\uc640 \uc720\uc778 \uc790\ub3d9\ud654(\uc778\uac04\uc774 \uc218\ud589\ud558\ub294 \uc791\uc5c5) \ub450 \uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc73c\uba70, \uc77c\ubd80 \uc790\ub3d9\ud654 \uc791\uc5c5\uc740 \uc774 \ub450 \uac00\uc9c0\ub97c \uacb0\ud569\ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\ub97c \ub4e4\uc5b4,<\/b> \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc774\ubca4\ud2b8\ub85c \uc778\ud574 \uc9c0\uc6d0 \uc694\uccad\uc774 \uac11\uc790\uae30 \ud3ed\uc8fc\ud558\ub294 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud588\ub2e4\uace0 \uac00\uc815\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774\ub7f4 \uacbd\uc6b0 IT \ubd80\uc11c\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc54c\ub9bc\uc774 \uc804\uc1a1\ub418\uace0, IT \ub300\uc751 \ud300\uc740 \ubb38\uc81c\ub97c \uc9c4\ub2e8\ud55c \ub4a4 \uc591\uc2dd \uae30\ubc18\uc758 \uac00\uc774\ub4dc \uc6cc\ud06c\ud50c\ub85c\ub97c \ud1b5\ud574 \ud574\uacb0 \uacfc\uc815\uc744 \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4. \uc774 \uc591\uc2dd\uc740 \uc2b9\uc778 \uc808\ucc28\ub97c \uac70\uccd0 \ucf00\uc774\uc2a4\uac00 \uc790\ub3d9\uc73c\ub85c \uc885\ub8cc\ub418\ub3c4\ub85d \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c1\uc811 \uc790\ub3d9\ud654\ub97c \uad6c\ucd95\ud560 \uacc4\ud68d\uc774 \uc5c6\ub354\ub77c\ub3c4, \uad00\ub828\ub41c \uc6a9\uc5b4\ub97c \uc811\ud560 \uc77c\uc740 \uc810\uc810 \ub9ce\uc544\uc9c8 \uac81\ub2c8\ub2e4. \uadf8\ub798\uc11c \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc790\ub3d9\ud654\ub97c \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d, \uc790\uc8fc \uc4f0\uc774\ub294 \uc6a9\uc5b4\ub97c \uac04\ub2e8\ud788 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcf8\uaca9\uc801\uc778 \uc124\uba85\uc5d0 \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0, \uba3c\uc800 \uc790\ub3d9\ud654\uac00 \uc5b4\ub5a4 \uac1c\ub150\uc778\uc9c0\ubd80\ud130 \uc9da\uace0 \ub118\uc5b4\uac00 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-background-processb\"><b>\ubc31\uadf8\ub77c\uc6b4\ub4dc \ud504\ub85c\uc138\uc2a4(Background Process)<\/b><\/h3>\n<p>\ubc31\uadf8\ub77c\uc6b4\ub4dc \ud50c\ub85c\uc6b0, \ubb34\uc778 \uc790\ub3d9\ud654, \ub610\ub294 \uc790\ub3d9 \uc2e4\ud589 \ud504\ub85c\uc138\uc2a4(autolaunched)*\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc774 \ubc29\uc2dd\uc740, \uc0ac\ub78c\uc758 \uc785\ub825 \uc5c6\uc774 \ubc31\uadf8\ub77c\uc6b4\ub4dc\uc5d0\uc11c \uc2dc\uc2a4\ud15c\uc774\ub098 \ubd07\uc5d0 \uc758\ud574 \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ub418\ub294 \uc791\uc5c5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc790\ub3d9 \uc2e4\ud589 \ud2b8\ub9ac\uac70\ub294 \ub2e4\uc74c \ub124 \uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\ud638\ucd9c \uae30\ubc18 \uc989, \ucf54\ub4dc\ub098 \ub2e4\ub978 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc758\ud574 \ud638\ucd9c\ub420 \ub54c \uc2e4\ud589\ub429\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\uc815 \uc2dc\uac04\uc774\ub098 \uc8fc\uae30\uc5d0 \ub9de\ucdb0 \uc2e4\ud589\ub429\ub2c8\ub2e4.<\/li>\n<li>\ub808\ucf54\ub4dc\uac00 \uc0dd\uc131, \uc218\uc815, \uc0ad\uc81c\ub420 \ub54c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud2b9\uc815 \ub3d9\uc791\uc774\ub098 \uc774\ubca4\ud2b8\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c \uc2e4\ud589\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><b>\uc608\uc2dc:<\/b> \ub9e4\uc8fc \uc6d4\uc694\uc77c \uc624\uc804 8\uc2dc\uc5d0 \ub274\uc2a4\ub808\ud130\uac00 \uc790\ub3d9\uc73c\ub85c \ubc1c\uc1a1\ub418\ub3c4\ub85d \uc608\uc57d\ud574\ub450\ub294 \uac83\uc774 \ub300\ud45c\uc801\uc778 \uc790\ub3d9 \uc2e4\ud589 \ud2b8\ub9ac\uac70 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-business-process-automation-bpab\"><b>\ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(Business Process Automation, BPA)<\/b><\/h3>\n<p>BPA\ub294 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\uc758 \uc5ec\ub7ec \ud504\ub85c\uc138\uc2a4\uc640 \uae30\ub2a5\uc744 \uac04\uc18c\ud654\ud558\ub294 \uc804\uccb4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9d0\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/mulesoft\/workflow-automation\/\" target=\"_blank\" rel=\"noopener\">\uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654, \ub85c\ubd07 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(RPA), \ub85c\uc6b0\ucf54\ub4dc \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud50c\ub7ab\ud3fc(LCAP)<\/a>, <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a>, \ucc57\ubd07\uacfc \uac19\uc740 \uac00\uc0c1 \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \uae30\uc220\uc774 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uace0\uac1d \uc628\ubcf4\ub529\uacfc \uac19\uc740 \ubcf5\uc7a1\ud55c \ub2e4\ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\ub294 \ub370 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc601\uc5c5, \uc7ac\ubb34, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \uc5ec\ub7ec \ubd80\uc11c \uac04\uc758 \ud611\uc5c5 \uc6cc\ud06c\ud50c\ub85c\uac00 \ud544\uc694\ud55c \uc5c5\ubb34\uc774\uc8e0.<\/p>\n<h3 id=\"b-stylefont-weight-bold-business-process-management-bpmb\"><b>\ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4 \uad00\ub9ac(Business Process Management, BPM)<\/b><\/h3>\n<p>BPM\uc740 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uacfc \uc720\uc0ac\ud558\uac8c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc5c5\ubb34 \ud750\ub984\uc744 \uc870\uc728\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ub2e4\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c\ub294 \ub354 \ub9ce\uc740 \uac1c\ubc1c \ub9ac\uc18c\uc2a4\uc640 \ucf54\ub529\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc8fc\uc18c \ubcc0\uacbd \uc2e0\uccad\uc11c\ub97c \uc885\uc774\ub85c \uc811\uc218\ubc1b\uc544 \uc2a4\uce94\ud55c \ud6c4, \ub2f4\ub2f9\uc790\uac00 \uc774\ubbf8\uc9c0\ub97c \ud655\uc778\ud558\uace0 \ub2e4\uc74c \ub2e8\uacc4\uc758 \uc870\uce58\ub97c \uacb0\uc815\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc744 \uc0dd\uac01\ud574\ubcf4\uc138\uc694. \uc774\ud6c4 \uc774 \uc791\uc5c5\uc740 BPM \uc2dc\uc2a4\ud15c\uc5d0 \ub4f1\ub85d\ub418\uc5b4, \uc815\uc758\ub41c \ud504\ub85c\uc138\uc2a4\uc5d0 \ub530\ub77c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc804\ub2ec\ub429\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0<\/b><\/h3>\n<p>\ub514\uc2dc\uc800\ub2dd(decisioning)*\uc774\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc774 \uac1c\ub150\uc740, \uc0ac\ub78c\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub3d5\uae30 \uc704\ud574 \uc778\uc0ac\uc774\ud2b8, \ucd94\ucc9c \uc870\uce58, \uc608\uce21, \ud639\uc740 \uc758\uc0ac\uacb0\uc815 \ub85c\uc9c1\uc744 \uc81c\uacf5\ud558\ub294 \ub3c4\uad6c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. AI \uae30\ubc18 \ub514\uc2dc\uc800\ub2dd\uc740 \uacfc\uac70 \ub370\uc774\ud130\ub098 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ud559\uc2b5\ud55c \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uba70, \uaddc\uce59 \uae30\ubc18 \ub514\uc2dc\uc800\ub2dd\uc740 &#8220;\uc774 \uc870\uac74\uc774\uba74, \uc800 \ud589\ub3d9\uc744 \uc218\ud589\ud55c\ub2e4&#8221;\ub294 \ubc29\uc2dd\uc758 \ub17c\ub9ac\ub97c \ub530\ub985\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> AI \ub514\uc2dc\uc800\ub2dd\uc740 \uc790\ub3d9\ucc28 \ubcf4\ud5d8\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \uc8fc\ud0dd \ubcf4\ud5d8\uc744 \uc774\ubbf8 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74 20% \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uc548\ud558\ub77c\uace0 \ucd94\ucc9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\ud0dd\uc744 \uc18c\uc720\ud55c \uace0\uac1d\uc77c\uc218\ub85d \ucd94\uac00 \ubcf4\ud5d8 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uacfc\uac70 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud310\ub2e8\uc774\uc8e0. \ub610\ud55c, \uaddc\uce59 \uae30\ubc18 \ub514\uc2dc\uc800\ub2dd\uc758 \uc608\ub85c\ub294, \uace0\uac1d\uc774 \uc628\ub77c\uc778 \ubd80\ud2f0\ud06c\uc5d0\uc11c \ube68\uac04 \ubca8\ud2b8\ub97c \uad6c\ub9e4\ud558\uba74, \ub9e4\uce6d\ub418\ub294 \ube68\uac04 \uc2e0\ubc1c\uc744 \ud568\uaed8 \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-digital-process-automation-dpab\"><b>\ub514\uc9c0\ud138 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(Digital Process Automation, DPA)<\/b><\/h3>\n<p>DPA\ub294 \uc8fc\ub85c \uc591\uc2dd, \uae30\ub85d, \uc11c\uc2e0 \ub4f1 \ubb38\uc11c \uae30\ubc18\uc758 \ubc18\ubcf5 \uc791\uc5c5\uc744 \uc6cc\ud06c\ud50c\ub85c \ub0b4\uc5d0\uc11c \uc81c\uac70\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 \uc790\ub3d9\ud654 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc885\uc774\ub85c \uc81c\ucd9c\ub418\ub358 W-2 \uc591\uc2dd\uc744 \uc804\uc790 \uc591\uc2dd\uc73c\ub85c \uc804\ud658\ud558\uace0, \uc791\uc131\uc774 \uc644\ub8cc\ub418\uba74 \uc790\ub3d9\uc73c\ub85c \ud6c4\uc18d \uc870\uce58\uac00 \uc2e4\ud589\ub418\ub3c4\ub85d \uc124\uc815\ud558\ub294 \uacbd\uc6b0\uac00 \uc774\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldhyperautomationb\"><b>\ud558\uc774\ud37c\uc790\ub3d9\ud654(Hyperautomation)<\/b><\/h3>\n<p>\ud558\uc774\ud37c\uc790\ub3d9\ud654\ub294 \ube44\uad50\uc801 \ucd5c\uadfc\uc5d0 \ub4f1\uc7a5\ud574 \uc810\uc810 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uc6a9\uc5b4\ub85c, \uc8fc\ub85c \uc0b0\uc5c5 \ubd84\uc11d\uac00\ub4e4\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ud55c \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud558\uace0 \uac80\uc99d\ud574 \uc790\ub3d9\ud654\ud558\ub294 \uc791\uc5c5\uc744 \uc758\ubbf8\ud558\uc8e0.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \ub85c\ubcf4\ud2f1 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(RPA)\ub97c \ud65c\uc6a9\ud574 \ub300\ucd9c \uc2e0\uccad\uc11c\ub97c \ucc98\ub9ac\ud558\uace0, \uc790\ub3d9\uc73c\ub85c \ub300\ucd9c \uc2b9\uc778 \uc808\ucc28\ub97c \uc2dc\uc791\ud558\ub294 \ubc29\uc2dd\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldintegrationb\"><b>\ud1b5\ud569(Integration)<\/b><\/h3>\n<p>\uc774 \ub3c4\uad6c\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \ub370\uc774\ud130, \uae30\uae30 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \uc2dc\uc2a4\ud15c\uc744 <a href=\"https:\/\/www.mulesoft.com\/resources\/api\/what-is-an-api?_gl=1*k1oit*_gcl_au*NDA1MzY0MDM3LjE3NDQwMTYwMzI.*_ga*MTExODMxOTU0My4xNzI3MzQ0Mjkw*_ga_3VHBZ2DJWP*czE3NTA4MzcwNzUkbzIxMiRnMSR0MTc1MDgzNzE5MCRqMzUkbDAkaDA.&amp;_ga=2.264884173.370942204.1750816340-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ud504\ub85c\uadf8\ub798\ubc0d \uc778\ud130\ud398\uc774\uc2a4(API)<\/a>\ub97c \ud1b5\ud574 \uc5f0\uacb0\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c \ub0b4\uc5d0\uc11c \uc774\uba54\uc77c \uc804\uc1a1, \ud658\ubd88 \ucc98\ub9ac \uac19\uc740 \uc791\uc5c5\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud55c \uc77d\uae30, \uc0dd\uc131, \uc5c5\ub370\uc774\ud2b8, \ud2b8\ub9ac\uac70 \uc791\uc5c5\uc744 \ud3ec\ud568\ud558\uc8e0. \ubc30\uce58 \uc791\uc5c5, \ub3d9\uae30\ud654, \uc774\ubca4\ud2b8 \uae30\ubc18 \ucc98\ub9ac \ub4f1 \ud1b5\ud569 \ubc29\uc2dd\uc5d0 \ub530\ub77c \uc2e4\ud589 \uad6c\uc870\ub294 \ub2e4\uc591\ud558\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uace0\uac1d \ud3ec\ud138\uacfc \ub0b4\ubd80 CRM \uc2dc\uc2a4\ud15c\uc744 \uc5f0\ub3d9\ud574, \uc591\ucabd \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uace0\uac1d \uc815\ubcf4\ub97c \ub3d9\uc2dc\uc5d0 \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-intelligent-process-automationb\"><b>\uc9c0\ub2a5\ud615 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(Intelligent Process Automation)<\/b><\/h3>\n<p>DPA\uc640 \uc720\uc0ac\ud558\uc9c0\ub9cc, \uad11\ud559 \ubb38\uc790 \uc778\uc2dd(OCR) \ubc0f \uba85\uba85 \uc5d4\ud2f0\ud2f0 \uc778\uc2dd(NER)\uacfc \uac19\uc740 AI \uae30\uc220\uc774 \ud568\uaed8 \uc801\uc6a9\ub41c \uc790\ub3d9\ud654 \ubc29\uc2dd\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc6b4\uc804\uba74\ud5c8\uc99d \uc0ac\uc9c4\uc744 \uc778\uc2dd\ud574 \ub370\uc774\ud130\ub97c \uc804\uc790 \uc591\uc2dd\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc785\ub825\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud6c4\uc18d \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9 \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-marketing-automationb\"><b>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(Marketing Automation)<\/b><\/h3>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ub2e4\ucc44\ub110 \ucea0\ud398\uc778\uc744 \ud3ec\ud568\ud55c \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \uad00\ub9ac\ud558\ub294 \uae30\uc220\ub85c, \uc8fc\ub85c \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0\uc11c \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ub530\ub77c\uac00\uba70 \uc7a5\uae30\uc801\uc778 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> <a href=\"https:\/\/www.salesforce.com\/marketing\/email\/automation-guide\/\" target=\"_blank\" rel=\"noopener\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/a>\ub97c \ud1b5\ud574 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc544\ub450\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \ub9ac\ub9c8\uc778\ub4dc \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uac70\ub098, \uc0dd\uc77c \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud574 \ubc1c\uc1a1\ud558\ub294 \uac83\uc774 \ub300\ud45c\uc801\uc778 \ud65c\uc6a9 \uc608\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldorchestrationb\"><b>\uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(Orchestration)<\/b><\/h3>\n<p>\uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc740 \ud558\ub098 \uc774\uc0c1\uc758 \uc6cc\ud06c\ud50c\ub85c\ub97c \uc790\ub3d9\ud654 \uae30\uc220\ub85c \uc5f0\uacb0\ud558\uace0 \uc870\uc728\ud574 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \uc815\ub9ac\ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc2e0\uaddc \uc785\uc0ac\uc790 \uc11c\ub958 \uc791\uc5c5, IT \uacc4\uc815 \ubc1c\uae09, \uad50\uc721 \ud504\ub85c\uc138\uc2a4 \uc124\uc815 \ub4f1 \uac01\uae30 \ub2e4\ub978 \uc6cc\ud06c\ud50c\ub85c\ub97c \ud558\ub098\uc758 \ud1b5\ud569\ub41c \ud750\ub984\uc73c\ub85c \uad6c\uc131\ud574 \uc9c1\uc6d0 \uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uc870\uc815\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldprocessb\"><b>\ud504\ub85c\uc138\uc2a4(Process)<\/b><\/h3>\n<p>\ud558\ub098 \uc774\uc0c1\uc758 \uc6cc\ud06c\ud50c\ub85c\ub098 \uc644\uc804 \uc790\ub3d9\ud654\ub41c \uc808\ucc28\ub85c \uad6c\uc131\ub41c \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc9c1\uc6d0 \uc785\uc0ac \uc9c0\uc6d0 \ud504\ub85c\uc138\uc2a4<\/p>\n<h3 id=\"b-stylefont-weight-bold-robotic-process-automation-rpab\"><b>\ub85c\ubd07 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654(Robotic Process Automation, RPA)<\/b><\/h3>\n<p>RPA\ub294 \uac00\uc0c1 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc791\ub3d9\ud558\uba70, \ud14d\uc2a4\ud2b8 \uc785\ub825\uc774\ub098 \ud544\ub4dc \uc5c5\ub370\uc774\ud2b8\ucc98\ub7fc \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \ub179\ud654\ub41c \ud589\ub3d9\uc73c\ub85c \uc218\ud589\ud558\ub294 \ubd07 \ub610\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc785\ub2c8\ub2e4. OCR \uae30\uc220\uacfc \ud568\uaed8 \uc0ac\uc6a9\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \ub300\ub7c9\uc758 \uc1a1\uc7a5 \ubb38\uc11c\uc5d0\uc11c \uacf5\uae09\uc5c5\uccb4 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \ube60\ub974\uac8c \ucd94\ucd9c\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-sales-automationb\"><b>\uc138\uc77c\uc988 \uc790\ub3d9\ud654(Sales Automation)<\/b><\/h3>\n<p>\uc138\uc77c\uc988 \uc790\ub3d9\ud654\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc640 \uad00\ub828\ub41c \uc218\uc791\uc5c5 \ubc0f \ubc18\ubcf5 \uc5c5\ubb34\ub97c \ucd5c\uc18c\ud654\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \ud2b9\uc815 \uae08\uc561 \uc774\uc0c1\uc758 \uac70\ub798\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c \uc790\ub3d9 \uc54c\ub9bc\uc744 \uc0dd\uc131\ud558\uac70\ub098, \uac70\ub798 \ub2e8\uacc4\uc5d0 \ub530\ub77c \uc791\uc5c5\uc744 \uc790\ub3d9 \ud560\ub2f9\ud558\uace0 \uc2b9\uc778 \uc808\ucc28\ub97c \uc790\ub3d9\ud654\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-service-automationb\"><b>\uc11c\ube44\uc2a4 \uc790\ub3d9\ud654(Service Automation)<\/b><\/h3>\n<p>\uc11c\ube44\uc2a4 \uc790\ub3d9\ud654\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc640 \uc9c0\uc6d0 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud574 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \ucf00\uc774\uc2a4\ub97c \uad00\ub828 \ubd80\uc11c\uc5d0 \uc790\ub3d9 \ubd84\ub958\ud558\uac70\ub098, \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud574 \uc5f0\uad00\ub41c \uc9c0\uc2dd \ubb38\uc11c\ub97c \uc790\ub3d9 \ucd94\ucc9c\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtaskb\"><b>\uc77c(Task)<\/b><\/h3>\n<p>\ud504\ub85c\uc138\uc2a4 \ub0b4\uc5d0\uc11c \uc218\ud589\ud574\uc57c \ud558\ub294 \ub2e8\uc77c \ub2e8\uacc4 \ub610\ub294 \uc5ec\ub7ec \ub2e8\uacc4\ub85c \uad6c\uc131\ub41c \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc591\uc2dd\uc744 \uc791\uc131\ud558\ub294 \uac83\uacfc \uac19\uc740 \ub2e8\uc77c \uc791\uc5c5\uc774 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldtriggerb\"><b>\ud2b8\ub9ac\uac70(Trigger)<\/b><\/h3>\n<p>\uc0ac\uc6a9\uc790 \ub610\ub294 \uc2dc\uc2a4\ud15c\uc758 \uc785\ub825\uc5d0 \ub530\ub77c \uc790\ub3d9\ud654 \uc791\uc5c5\uc744 \uc2dc\uc791\ud558\ub294 \ub3d9\uc791 \ub610\ub294 \uc774\ubca4\ud2b8\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc774\ucee4\uba38\uc2a4 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 \uc0c1\ud488\uc774 \uc77c\uc815 \uc2dc\uac04 \ub3d9\uc548 \uad6c\ub9e4\ub418\uc9c0 \uc54a\uc73c\uba74, \uc790\ub3d9\uc73c\ub85c \ub9ac\ub9c8\uc778\ub4dc \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldworkflowb\"><b>\uc6cc\ud06c\ud50c\ub85c(Workflow)<\/b><\/h3>\n<p>\uc5ec\ub7ec \uc791\uc5c5\uc73c\ub85c \uad6c\uc131\ub41c \uc0ac\ub78c \uc911\uc2ec\uc758 \ud504\ub85c\uc138\uc2a4\ub85c, \uc77c\uc815 \uae30\uac04\uc5d0 \uac78\uccd0 \uc9c4\ud589\ub418\uba70 \uc758\uc874\uc131, \uc9c0\uc5f0, \uc0ac\ub78c\uc758 \uc2e4\uc218 \uac00\ub2a5\uc131\uc744 \ub3d9\ubc18\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \uc2e0\uaddc \uc785\uc0ac\uc790 \uc6cc\ud06c\ud50c\ub85c\uc5d0\ub294 \uc815\ubd80 \ubb38\uc11c, \uae09\uc5ec\uacc4\uc88c \uc591\uc2dd, \ubcf5\uc9c0 \uad00\ub828 \uc11c\ub958 \uc791\uc131 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-workflow-automationb\"><b>\uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654(Workflow Automation)<\/b><\/h3>\n<p>\ubcf5\uc7a1\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc218\uc791\uc5c5\uc744 \uc904\uc774\uae30 \uc704\ud574 \uc6cc\ud06c\ud50c\ub85c \ub0b4 \uc791\uc5c5\uc744 \ucd5c\uc801\ud654\ud558\uac70\ub098 \uc790\ub3d9\ud654\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \ubcd1\ubaa9\ud604\uc0c1\uacfc \uc624\ub958 \uac00\ub2a5\uc131\uc744 \uc904\uc774\uace0, \uc0ac\ub78c\uc740 \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc778 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p><b>\uc608\uc2dc:<\/b> \ud55c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc2e0\uaddc \uc9c1\uc6d0\uc758 \uc8fc\uc18c\ub97c \uc218\ub3d9\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\uba74, \uad00\ub828\ub41c \ubaa8\ub4e0 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ud574\ub2f9 \uc8fc\uc18c\uac00 \uc790\ub3d9\uc73c\ub85c \ub3d9\uae30\ud654\ub418\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc65c \uc790\ub3d9\ud654\uc5d0 \ud22c\uc790\ud574\uc57c \ud560\uae4c\uc694?<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/trends-in-workflow-automation\/\" target=\"_blank\" rel=\"noopener\">\u2018\uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654 \ud2b8\ub80c\ub4dc\u2019 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc790\ub3d9\ud654\ub97c \ub3c4\uc785\ud55c \uae30\uc220 \ub9ac\ub354\uc758 \uc57d 75%\ub294 \uc8fc\ub2f9 40\uc2dc\uac04 \uadfc\ubb34 \uc911 \ucd5c\uc18c 4\uc2dc\uac04 \uc774\uc0c1\uc744 \uc808\uc57d\ud588\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c IT \ub9ac\ub354\uc758 95%\ub294 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub97c \uc6b0\uc120\uc21c\uc704\ub85c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. IT \uc790\ub3d9\ud654\ub294 \uc8fc\ub85c \uc778\uc2dc\ub358\ud2b8 \ub300\uc751, \uad6c\ub9e4 \uc8fc\ubb38 \ucd94\uc801, \uc790\uc0b0 \uad00\ub9ac \ub4f1\uc758 \uc601\uc5ed\uc5d0\uc11c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \uc218\uc791\uc5c5\uc744 \uc904\uc774\uace0, \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud574 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \ub3d9\uc2dc\uc5d0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud575\uc2ec \uae30\uc220\uc785\ub2c8\ub2e4. \uc6cc\ud06c\ud50c\ub85c, \ub9c8\ucf00\ud305, \uc138\uc77c\uc988, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc5d0\uc11c \uc790\ub3d9\ud654\uac00 \uc801\uc6a9\ub418\uba70, AI\uc640 RPA \uac19\uc740 \ucd5c\uc2e0 \uae30\uc220\ub3c4 \ud3ed\ub113\uac8c \ud65c\uc6a9\ub418\uace0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[150],"coauthors":[8],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc790\ub3d9\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc5c5\ubb34 \uc790\ub3d9\ud654(Automation)\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ud544\uc694\ud560\uae4c\uc694? 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