{"id":604,"date":"2023-03-17T20:26:00","date_gmt":"2025-11-12T20:26:49","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=604"},"modified":"2025-11-27T08:20:19","modified_gmt":"2025-11-26T23:20:19","slug":"retail-predictions-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/","title":{"rendered":"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0"},"content":{"rendered":"<h1>\ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uc0c8\ub86d\uace0 \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc744 \ub3d9\uc6d0\ud558\uc5ec \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ub9de\ucdb0 \ub9e4\ub044\ub7ec\uc6b4 \uc1fc\ud551 \ud658\uacbd \uad6c\ucd95\uc5d0 \ub098\uc124 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/h1>\n<p>\ud480\ud544\uba3c\ud2b8\uc640 \ubc18\ud488\uc744 \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc774\uc6a9\uc774\ub098 \ud0c0 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud734, \uc9d1 \uc55e \ubc30\uc1a1\uc5c5\uccb4 \uc774\uc6a9, \uc7ac\ud310\ub9e4 \ud50c\ub7ab\ud3fc \ub4f1\uc774 \uc0c8\ub86d\uac8c \ub4f1\uc7a5\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. [Maskot \/ Getty Images]<\/p>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uac8c \uc9c0\ub09c 3\ub144\uc740 \uc0c1\ub2f9\ud788 \ud798\ub4e0 \uc2dc\uae30\uc600\uace0, \uadf8 \uc5ec\ud30c\ub294 2023\ub144\uc5d0\ub3c4 \uacc4\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub178\ub3d9 \uc2dc\uc7a5 \uc704\ucd95, \uacf5\uae09\ub9dd \ud63c\ub780, \ubb3c\uac00 \uc0c1\uc2b9 \uc9c0\uc18d\uc73c\ub85c, \uc218\uc775\uc131\uacfc \uc131\uc7a5\uc744 \ub3d9\uc2dc\uc5d0 \ucd94\uad6c\ud558\ub824\ub294 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uac00 \uacc4\uc18d\ud574\uc11c \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc131\uacf5\ud558\ub294 \uae30\uc5c5\uc740 \uacbd\uc81c\uc758 \uc5ed\ud48d\uc744 \ub6ab\uace0 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc313\uc544 \ub098\uac00\ub294 \uacf3\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ud574 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uac00 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5a4 \ubaa8\uc2b5\uc774\uc5b4\uc57c \ud560\uae4c\uc694? \ud55c \uac00\uc9c0 \ud78c\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud558\ub294 \uac83. \uace0\uac1d\uc744 \uacc4\uc18d\ud574\uc11c \ub9cc\uc871\uc2dc\ud0a4\uace0 \uc5c5\ubb34 \ud6a8\uc728\ub3c4 \ub192\uc774\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc5c5\uacc4 \uad00\uacc4\uc790\ub4e4\uc744 \ub9cc\ub098 \ubcf4\ub2c8 \ubbfc\ucca9\uc131\uacfc \ud68c\ubcf5\ub825 \uc720\uc9c0\uc5d0 \ubc29\uc810\uc744 \ucc0d\uace0 \uc788\ub294 \uc5c5\uccb4\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \ud310\ub9e4\uc810\uc6d0\uc758 \uc5ed\ud560\uc744 \uc870\uc815\ud558\ub294 \uae30\uc5c5\ub3c4 \uc788\uace0, \ud480\ud544\uba3c\ud2b8\ub97c \uc7ac\uc815\ube44\ud558\ub294 \uacf3\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610 \ud654\uc774\ud2b8 \uae00\ub85c\ube0c \uc11c\ube44\uc2a4 \uac1c\uc120\uc5d0 \uc8fc\ub825\ud558\ub294 \uacf3\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 2023\ub144 \uc18c\ub9e4\uc5c5\uc5d0 \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0\ub97c \ub2e4\ub904\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc544\uc6b8\ub7ec \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ud6a8\uc728\uc744 \uac1c\uc120\ud558\ub294 \ubc29\uc548\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"1\">\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ub9dd 1: \ub370\uc774\ud130\ub97c \ubc1c\ud310\uc73c\ub85c \uc0c8 \uc5c5\uc885 \uc9c4\ucd9c \ub3c4\ubaa8<\/h2>\n<p>\uace0\uac1d \uc720\uc9c0\uc728\uc774 5%\ub9cc \ub298\uc5b4\ub098\ub3c4 \uc774\uc775\uc740 25~95% \uc99d\uac00\ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc0c8 \uc5c5\uc885\uc73c\ub85c \uc9c4\ucd9c\ud574 \uace0\uac1d\uc758 \ud3c9\uc0dd \uac00\uce58\ub97c \ud655\ub300\ud558\ub824\ub294 \uae30\uc5c5\ub4e4\uc774 \ub4f1\uc7a5\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \ub2e4\ub9cc \uc694\uc998 \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\ub97c \ubc14\uafb8\ub294 \ub370 \uc8fc\uc800\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub204\uad6c\ub098 \ub2e4 \ud558\ub294 \ud3ec\uc778\ud2b8\ud615 \ucda9\uc131\ub3c4 \uc2dc\uc2a4\ud15c\ub3c4 \ub354 \uc774\uc0c1 \uc720\ud6a8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uacb0\uacfc \uac01\uc885 \uae30\ubc1c\ud55c \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uc744 \uc787\ub2ec\uc544 \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac74\uac15, \uae30\uc220, \ubb3c\ub958, \ubbf8\ub514\uc5b4\ub85c \ud655\uc7a5\ud574 \uc131\uc7a5\uc744 \uaf80\ud558\ub824\ub294 \uae30\uc5c5\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c \uc18c\ub9e4 \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0 \uacf5\uac04\uc744 \uace0\uac1d \uad00\uc2ec\ubd84\uc57c\uc640 \uc5f0\uacc4\ud558\uc5ec \ub9e4\ucd9c\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc218\ub2e8\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc73c\ub85c\uc11c\ub294 \uc7ac\uace0 \ubd80\ub2f4 \uc5c6\uc774 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc1fc\ud551\uc744 \ud558\uba74 \uae30\uc5c5\uc740 \uae30\ud638\uc640 \uc1fc\ud551 \ud328\ud134\uc744 \ub354 \ub9ce\uc774 \uc54c \uc218 \uc788\uace0 \uc774\ub97c \ud1b5\ud574 \uac1c\uc778\ubcc4\ub85c \ub354 \ube68\ub9ac \uc81c\uc548\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c. \uc0c1\ud488 \uc218\uae09\uc774 \uc548 \ub3fc \uace0\uac1d \uc0ac\uc774\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac08\uc544\ud0c0\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uc77c\uc790 \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\ub97c \uc704\ud574 \ub300\uaddc\ubaa8 \ud22c\uc790\uc5d0 \ub098\uc130\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c4\uc774 \ube60\ub4ef\ud574\uc9c0\uace0 \uc788\uc5c8\uae30\uc5d0 \ud22c\uc790 \uc218\uc775\uc5d0 \ub300\ud55c \uc555\ubc15\ub3c4 \ud074 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. 1\uc790 \ub370\uc774\ud130\ub97c \uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \uc911\uc2ec\uc5d0 \ub450\uba74 \uac1c\uc778\ubcc4 \ub9de\ucda4 \uc81c\uc548\uc73c\ub85c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \ud3c9\uc0dd \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"2\">\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ub9dd 2: \uace0\uac1d\uc744 \ub300\uba74\ud558\ub294 \uadfc\ub85c\uc790\uac00 \ub514\uc9c0\ud138 \ub9e4\ucd9c\uc744 \uc88c\uc6b0<\/h2>\n<p>\ud310\ub9e4\uc810\uc6d0(\uac00\uc7a5 \uc911\uc694\ud55c \ube0c\ub79c\ub4dc \ud64d\ubcf4\ub300\uc0ac)\uc774 \uc5c5\ubb34 \uc601\uc5ed\uc744 \ub113\ud600 \uac1c\uc778 \uc2a4\ud0c0\uc77c\ub9ac\uc2a4\ud2b8, \ud480\ud544\uba3c\ud2b8 \uc804\ubb38\uac00, \uc11c\ube44\uc2a4 \ub3c4\uc6b0\ubbf8 \uc5ed\ud560\uae4c\uc9c0 \ub9e1\ub294 \uc0ac\ub840\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc218\uc694\uac00 \uc5b4\ub514\uc11c \ucc3d\ucd9c\ub418\uace0, \uc5b4\ub514\uc11c \uc774\ud589\ub418\ub4e0 \ub514\uc9c0\ud138 \ud310\ub9e4\uc758 60%\uac00 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uacfc \ud310\ub9e4 \uc810\uc6d0\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc744 \uac83\uc73c\ub85c \uc804\ub9dd\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\uc7a5\uc740 \uc0c1\ud488\uc744 \uc2a4\uce94\ud558\uace0 \ud3ec\uc7a5\ud558\ub294 \uacf3\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc18c\ube44\uc790\uac00 \uc1fc\ud551\uc744 \ud558\uba74\uc11c \uac70\uce58\uac8c \ub418\ub294 \uc544\ud649 \ud130\uce58\ud3ec\uc778\ud2b8 \uc911 \ud558\ub098\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc5c5\uacc4\uac00 2023\ub144\uc5d0\ub3c4 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc774\ucc98\ub7fc \ub2ec\ub77c\uc9c4 \uc624\ud504\ub77c\uc778\uc758 \ud604\uc2e4\uc744 \ubc18\uc601\ud558\uc5ec \ub9e4\uc7a5\uc744 \ub514\uc790\uc778\ud558\uace0 \ud310\ub9e4\uc810\uc6d0\uc758 \uc784\ubb34\ub97c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c. \ud310\ub9e4\uc810\uc6d0\uc774 \uc804\uc790\uc0c1\uac70\ub798, \ub9c8\ucf00\ud305, \uc11c\ube44\uc2a4 \ub4f1 \ud130\uce58\ud3ec\uc778\ud2b8 \uc804\ubc18\uc5d0\uc11c \uc218\uc9d1\ub41c \uace0\uac1d \ub370\uc774\ud130\uc640 \uac70\ub798 \ub0b4\uc5ed\uc744 \ub9e4\uc7a5\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4 \uadf8\ub7ec\uba74 \uc0c1\ud488 \uc7ac\uace0 \ubb38\uc758\uc5d0 \ub2f5\ud560 \uc218 \uc788\uace0 \uba38\ucc9c\ub2e4\uc774\uc988 \uc704\uce58 \ud30c\uc545, \uc8fc\ubb38, \ubc30\uc1a1 \ucd94\uc801, \ubc18\ud488 \uad00\ub9ac\ub3c4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ub9dd 3: \ub9e4\uc7a5 \ud310\ub9e4\uc810\uc6d0\uc774 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uae4c\uc9c0<\/h2>\n<p>2023\ub144\uc5d0\ub294 \ub9e4\uc7a5 \ud310\ub9e4\uc810\uc6d0\ub4e4\uc774 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \uc911\uad6d \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub97c \ub530\ub77c \uace0\uac1d\uacfc \ud568\uaed8 \ud558\ub294 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud655\ub300\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc65c \uadf8\ub7f4\uae4c\uc694? \ud604\uc7ac \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc774\uc6a9\ud574 \uc0c1\ud488 \ub4dc\ub86d\uacfc \ub7f0\uce6d, \ud2b9\uac00 \uc81c\uc548\uc744 \ud64d\ubcf4\ud558\uace0 \uc788\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud5a5\ud6c4 2\ub144 \ub3d9\uc548 \ub9e4\ucd9c\uc774 10~50% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c. \ub2e4\ud589\uc778 \uc810\uc740 \ub204\uad6c\ub098 \ud798\ub4e4\uc774\uc9c0 \uc54a\uace0 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc758 \ub300\uc5f4\uc5d0 \ub3d9\ucc38\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud5e4\ub4dc\ub9ac\uc2a4 \uc544\ud0a4\ud14d\ucc98\ub97c \ub3c4\uc785\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ub298\uc5b4\ub098\uba74\uc11c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uac19\uc740 \uc0c8 \ub514\uc9c0\ud138 \uae30\ub2a5\ub3c4 \ube60\ub974\uace0 \uc800\ub834\ud558\uac8c \ucd94\uac00\ud560 \uc218 \uc788\ub294 \uae38\uc774 \uc5f4\ub838\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ud5e4\ub4dc\ub9ac\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uc758 77%\uac00 \uc870\ub9cc\uac04 \ub2e4\ub978 \ucc44\ub110\ub85c\ub3c4 \ud655\ub300\ub97c \uacc4\ud68d\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc88b\uc740 \uc778\uc13c\ud2f0\ube0c\ub85c \ud310\ub9e4\uc810\uc6d0\ub4e4\uc5d0\uac8c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud574\uc57c \ud569\ub2c8\ub2e4. \ub300\uae30\uc5f4\uacfc \uc81c\uacf1\ubbf8\ud130\ub2f9 \ub9e4\ucd9c\ub9cc\uc744 \ubd10\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \ud314\ub85c\uc6cc, \ud310\ub9e4\uc561\uc5d0 \ub530\ub77c \ubcf4\ub108\uc2a4\ub97c \uc57d\uc18d\ud574\uc57c \ud569\ub2c8\ub2e4. \uadfc\ubb34 \ud658\uacbd\uc744 \uac1c\uc120\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\ub9cc\uc744 \uc704\ud55c \uc2dc\uac04\uacfc \uacf5\uac04\uc744 \ud560\uc560\ud574 \uc918 \ud310\ub9e4\uc810\uc6d0\ub4e4\uc774 \ub9e4\uc7a5 \ub0b4 \uc5c5\ubb34\uc5d0 \uc2e0\uacbd\uc4f0\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"4\">\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ub9dd 4: \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uace0\uac1d \uc13c\ud130 \ub108\uba38\ub85c \ud655\uc7a5 \uc9c0\uc18d<\/h2>\n<p>\uc11c\ube44\uc2a4\uac00 \uc88b\uc73c\uba74 \ub2e4\uc2dc \uad6c\ub9e4\ud558\uaca0\ub2e4\ub294 \uace0\uac1d\uc774 94%\uc5d0 \ub2ec\ud558\uace0 \uc788\uc5b4 (\uadf8\ub9ac\uace0 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\uae30\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ube44\uc6a9\uc774\uc774 \ub4e4\uae30 \ub54c\ubb38\uc5d0) \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc8fc\ub825\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \ud544\uc694\ud55c \uc5c5\ubb34\uac00 \uc788\ub294 \uacbd\uc6b0 \uc628\ub77c\uc778\uc73c\ub85c \ucc98\ub9ac\ud558\uaca0\ub2e4\ub294 \uace0\uac1d\uc774 57%\uc5d0 \ub2ec\ud558\ub294 \ub9cc\ud07c \uc601\uc0c1\uacfc \ud14d\uc2a4\ud2b8, \ucc44\ud305 \ub4f1 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud655\ub300\ud558\ub294 \uc5c5\uccb4\ub3c4 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610 \uc120\ub3c4 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \uc9c1\uc6d0\ub4e4\uc774 \uc5b4\ub514\uc11c\ub098, \uc608\ucee8\ub300 \uace0\uac1d \uc13c\ud130 \ubc16\uc5d0\uc11c\ub3c4 \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0 \uc0dd\uc0b0\uc131\ub3c4 \ub192\uc774\ub3c4\ub85d \ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud558\ub294 \uacf3\ub3c4 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud14c\uba74 \ub9e4\uc7a5 \ud310\ub9e4\uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uae30\uae30\ub97c \uc9c0\uae09\ud574 \uc120\ud638\ud558\ub294 \ube0c\ub79c\ub4dc\ub098 \ucda9\uc131\ub3c4 \ud61c\ud0dd \ub4f1 \uc0c1\uc138 \uace0\uac1d \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ud310\ub9e4\uc9c1\uc6d0\ub4e4\uc740 \uc774\ub97c \ud1b5\ud574 \ub9e4\uc7a5\uc5d0\uc11c\ub4e0 \uc9d1\uc5d0\uc11c\ub4e0 \ud6a8\uc728\uc801\uc73c\ub85c \ud654\uc774\ud2b8 \uae00\ub85c\ube0c \uc11c\ube44\uc2a4\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \uc8fc\ubb38 \ucd94\uc801\uc774\ub098 \ubc18\ud488 \ub4f1\uc744 \ubcf8\uc778\uc774 \ucc98\ub9ac\ud558\uace0 \uc2f6\uc744 \ub550 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc751\ub2f5 \uace0\uac1d\uc758 59%\uac00 \uc6d0\ud558\uace0 \uc788\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc778\uacf5 \uc9c0\ub2a5(AI)\uacfc \uc790\ub3d9\ud654\ub97c \ub3c4\uc785\ud558\uba74 \uace0\uac1d \ud3b8\uc758\uac00 \ud5a5\uc0c1\ub418\uace0 \ud310\ub9e4\uc9c1\uc6d0\ub4e4\uc740 \uc2dc\uac04 \uc5ec\uc720\uac00 \uc0dd\uaca8 \ub354 \ubcf5\uc7a1\ud55c \ubb38\uc81c\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc740 \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \uc5f0\ub77d\ud558\ub4e0 \uc11c\ub85c \uc5f0\uacb0\ub41c \uc11c\ube44\uc2a4\ub97c \ub3d9\uc77c\ud558\uac8c \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc774\uac83\uc740 \ub9ac\ud14c\uc77c \uc5c5\uccb4\uc5d0\uac8c\ub294 \uc911\uc694\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4. \uc1fc\ud551\uac1d \uc911 80%\uac00 \uc138 \ucc28\ub840 \uc548 \uc88b\uc740 \uacbd\ud5d8\uc744 \ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \ub5a0\ub09c\ub2e4\uace0 \ub2f5\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc62c\ud574\uc5d0\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub514\uc9c0\ud138\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uace0\uac1d\ub3c4 \uc88b\uc544\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc5c5\ub3c4 \ucf00\uc774\uc2a4 \ubd80\ud53c\uc640 \uc6b4\uc601\ube44 \uac10\uc18c\ud558\ub294 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c. \ud310\ub9e4\uc9c1\uc6d0\uc5d0\uac8c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud574 \uadfc\ubb34 \uc2dc\uac04\uc744 \uc2a4\uc2a4\ub85c \uc870\uc815\ud558\uc5ec \uc774\uba54\uc77c\uc774\ub098 \ud14d\uc2a4\ud2b8, \ucc44\ud305\uc744 \ud1b5\ud574 \uc5b4\ub514\uc11c\ub098 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc774 \uc9e7\uac8c \ub610\ub294 \uc2dc\uac04\ub300\ub97c \ub098\ub220 \uadfc\ubb34\ud558\uac8c \ub418\uba74 (\uc778\ub825 \uacfc\ub2e4\uac00 \uc904\uc5b4) \uc720\uc5f0\uc131\ub3c4 \ucee4\uc9c0\uace0 \uc5c5\ubb34 \ube44\uc6a9\ub3c4 \uac10\uc18c\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"5\">\ub9ac\ud14c\uc77c \uc5c5\uacc4 \uc804\ub9dd 5: \ud504\ub860\ud2b8 \uc624\ud53c\uc2a4\ub85c \uc774\ub3d9\ud558\ub294 \uacf5\uae09\ub9dd<\/h2>\n<p>\uc9c0\ub09c \uba87 \ub144 \uc0ac\uc774\uc5d0 \uace0\uac1d\uc5d0\uac8c \uc7ac\uace0 \uac00\uc2dc\uc131\uacfc \uc720\uc5f0\ud55c \ud480\ud544\uba3c\ud2b8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud544\uc218\uc600\uc2b5\ub2c8\ub2e4. 2023\ub144\uc5d0\ub294 \ucd5c\uace0 \ub514\uc9c0\ud138 \ucc45\uc784\uc790\uc640 \ucd5c\uace0 \uace0\uac1d \ucc45\uc784\uc790\uac00 \ud480\ud544\uba3c\ud2b8\uc640 \ubc18\ud488\ub960\uc774 \uace0\uac1d\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc54c\uac8c \ub418\uba74\uc11c \uc774 \uac19\uc740 \ucd94\uc138\ub294 \ub354 \ub69c\ub837\ud574\uc9c8 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub97c \uacc4\uae30\ub85c \uc218\uc9c1 \ud1b5\ud569\uc744 \uac15\ud654\ud558\uace0, \uc0c1\ud669\uc5d0 \ub530\ub77c\uc11c\ub294 PB \uc0c1\ud488\uc744 \ud655\ub300\ud558\uc5ec \ud1b5\uc81c\ub825 \uac15\ud654, \ucd9c\uc2dc \uae30\uac04 \ub2e8\ucd95, \ub9c8\uc9c4 \ud655\ub300\ub97c \uaf80\ud558\ub294 \ub9ac\ud14c\uc77c \uc5c5\uccb4\ub3c4 \ub098\ud0c0\ub0a0 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc5c5\uccb4\ub4e4\uc774 \uc55e\ub2e4\ud248 \uc0c8\ub86d\uace0 \uae30\ubc1c\ud55c \ubc29\ubc95\uc744 \ub3d9\uc6d0\ud574 \ud480\ud544\uba3c\ud2b8\uc640 \ubc18\ud488 \uad00\ub9ac\uc5d0 \ub098\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uac70\uc810 \ub9c8\ub828, \ud0c0 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud734, \uc9d1 \uc55e \ubc30\uc1a1\uc5c5\uccb4 \uc774\uc6a9\uacfc \uac19\uc740 \ubc29\ubc95\uc744 \uc774\uc6a9\ud558\ub294\uac00 \ud558\uba74 \uc7ac\ud310\ub9e4 \ud50c\ub7ab\ud3fc\uae4c\uc9c0 \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc73c\ub85c\uc11c\ub294 \uc774\ub807\uac8c \uc735\ud1b5\uc131 \uc788\uace0 \ud3b8\ub9ac\ud55c \ubc29\ubc95\uc774 \ub098\uc624\uba74 \uc88b\uc544\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uc6b4\uc601 \ud6a8\uc728\uc5d0 \uc9d1\uc911\ud558\uba74 \uc18c\ub9e4\uae30\uc5c5\uc758 \uc6b4\uc1a1\ube44\uc640 \ubc30\uc1a1\ube44\ub294 \uc904\uc5b4\ub4e4\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \ubc18\ud488\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub370\uc11c \uadf8\uce58\uc9c0 \uc54a\uace0 \ubc18\ud488 \uc790\uccb4\ub97c \uc904\uc5ec \ubc18\ud488 \ube44\uc6a9(\uc791\ub144 \ud55c \ud574 \ubbf8\uad6d\uc5d0\uc11c\ub9cc \ubc18\ud488\uc73c\ub85c \uc0ac\ub77c\uc9c4 \ub9e4\ucd9c\uc774 7,610\uc5b5 \ub2ec\ub7ec) \uc808\uac10\uc5d0\ub3c4 \uc9d1\uc911\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \ub9ac\ubdf0, \uc601\uc0c1, \uc774\ubbf8\uc9c0, \uc0ac\uc6a9\uc790 \ud3ec\ub7fc\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488 \uc815\ubcf4\ub97c \uc0c1\uc138\ud788 \uc81c\uacf5\ud558\uc5ec \ub354 \ud604\uba85\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub3c4\ub85d \uc720\ub3c4\ud55c\ub2e4\ub294 \ubc29\uce68\uc785\ub2c8\ub2e4. \ud070 \ud3ed\uc73c\ub85c \ud560\uc778\ud574 \ud310\ub9e4\ud558\ub294 \ub300\uc2e0 \ub2e8\uc21c \ubcc0\uc2ec\uc5d0 \ub530\ub978 \ubc18\ud488\uc744 \uc81c\ud55c\ud558\ub294 \uae30\uc5c5\ub3c4 \ub098\ud0c0\ub0a0 \uc804\ub9dd\uc785\ub2c8\ub2e4. \ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c. \uace0\uac1d\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \uc0c1\ud488\uc744 \uc8fc\ubb38\ud558\ub294 \uc21c\uac04\ubd80\ud130 \uc5b8\uc81c \ubc30\uc1a1\uc774 \ub418\ub294\uc9c0 \uad81\uae08\ud574 \ud569\ub2c8\ub2e4. \uc2e0\uc18d\ud55c \uc7ac\uace0\/\uc8fc\ubb38 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud574 \ub193\uc73c\uba74 \uace0\uac1d\uc740 \uc720\uc5f0\ud558\uac8c \ubc30\uc1a1 \ubc29\ubc95\uacfc \uc218\ub839 \uc2dc\uae30, \uc218\ub839 \uc7a5\uc18c\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uace0 \uc5c5\uccb4\ub294 \ube44\uc6a9\uacfc \ub9c8\uc9c4\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud5a5\ud6c4 \uc804\ub9dd<\/h2>\n<p>2023\ub144\uc5d0 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc218\uc694\uc5d0 \ub300\ube44\ud574 \uc6b4\uc601 \uaddc\ubaa8\ub97c \ud655\ub300\ud558\ub294 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0b4\uc544\ub0a8\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc88\uac70\ub86d\uc9c0 \uc54a\uc740 \uc1fc\ud551 \ud658\uacbd\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uac00 \uacc4\uc18d\ub418\ub294 \ub9cc\ud07c, \ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba74\uc11c\ub3c4 \uc6b4\uc601\uc0c1\uc758 \ubcf5\uc7a1\ud568\uacfc \ube44\uc6a9\uc744 \uc904\uc774\ub294 \ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ud14c\uc77c \uc5c5\uacc4\ub294 \uc0c8\ub86d\uace0 \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc744 \ub3d9\uc6d0\ud558\uc5ec \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ub9de\ucdb0 \ub9e4\ub044\ub7ec\uc6b4 \uc1fc\ud551 \ud658\uacbd \uad6c\ucd95\uc5d0 \ub098\uc124 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud480\ud544\uba3c\ud2b8\uc640 \ubc18\ud488\uc744 \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc774\uc6a9\uc774\ub098 \ud0c0 \ube0c\ub79c\ub4dc\uc640 \uc81c\ud734, \uc9d1 \uc55e \ubc30\uc1a1\uc5c5\uccb4 \uc774\uc6a9, \uc7ac\ud310\ub9e4 \ud50c\ub7ab\ud3fc \ub4f1\uc774&hellip;<\/p>\n","protected":false},"author":1,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0\" \/>\n<meta property=\"og:description\" content=\"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:26:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T23:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"889\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0\",\"datePublished\":\"2025-11-12T20:26:49+00:00\",\"dateModified\":\"2025-11-26T23:20:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\"},\"wordCount\":5,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\",\"name\":\"\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png\",\"datePublished\":\"2025-11-12T20:26:49+00:00\",\"dateModified\":\"2025-11-26T23:20:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png\",\"width\":889,\"height\":500,\"caption\":\"\ud398\ub974\uc18c\ub098\ub294 \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \uccad\uc911 \uc778\uc0ac\uc774\ud2b8, \uc5f0\uad6c \ub4f1\uc744 \ud1b5\ud574 \uc218\uc9d1\ud55c \uc9c8\uc801 \ubc0f \uc591\uc801 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. [Adobe Stock]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/","og_locale":"en_US","og_type":"article","og_title":"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0","og_description":"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:26:49+00:00","article_modified_time":"2025-11-26T23:20:19+00:00","og_image":[{"width":889,"height":500,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","type":"image\/png"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0","datePublished":"2025-11-12T20:26:49+00:00","dateModified":"2025-11-26T23:20:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/"},"wordCount":5,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/","name":"\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","datePublished":"2025-11-12T20:26:49+00:00","dateModified":"2025-11-26T23:20:19+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\uaca9\ubcc0\ud558\ub294 \uc720\ud1b5 \uc2dc\uc7a5, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\ud654\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 2023\ub144 \ub9ac\ud14c\uc77c \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654\uc758 \ud750\ub984\uacfc \uc628\uc624\ud504\ub77c\uc778\uc744 \uc787\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc9c4\ud654\ub97c \ud655\uc778\ud558\uc138\uc694. \ub370\uc774\ud130\uac00 \ub9d0\ud574\uc8fc\ub294 \ub9ac\ud14c\uc77c \uc0b0\uc5c5\uc758 \ubbf8\ub798 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","width":889,"height":500,"caption":"\ud398\ub974\uc18c\ub098\ub294 \uc778\ud130\ubdf0, \uc124\ubb38\uc870\uc0ac, \uccad\uc911 \uc778\uc0ac\uc774\ud2b8, \uc5f0\uad6c \ub4f1\uc744 \ud1b5\ud574 \uc218\uc9d1\ud55c \uc9c8\uc801 \ubc0f \uc591\uc801 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4. [Adobe Stock]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/retail-predictions-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"2023\ub144 \ub9ac\ud14c\uc77c \uc5c5\uacc4\uc5d0\uc11c \uc77c\uc5b4\ub0a0 \ubcc0\ud654 \ub2e4\uc12f \uac00\uc9c0"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/retail-predictions-2023-blog-img_02_2023.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":1529,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/604\/revisions\/1529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/603"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=604"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=604"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}