{"id":607,"date":"2023-03-17T20:26:00","date_gmt":"2025-11-12T20:26:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=607"},"modified":"2025-11-27T09:10:07","modified_gmt":"2025-11-27T00:10:07","slug":"what-is-real-time-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-real-time-marketing\/","title":{"rendered":"\u2018\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\u2019\uc758 \uc9c4\uc815\ud55c \uc758\ubbf8\ub294?"},"content":{"rendered":"<h1>\ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \u201c\uc2e4\uc2dc\uac04\u201d \uace0\uac1d \uc11c\ube44\uc2a4\uac00 \uc911\uc694\ud558\ub2e4\uace0 \ud558\ub294\ub370 \uadf8 \uc9c4\uc815\ud55c \uc758\ubbf8\ub294 \uacfc\uc5f0 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h1>\n<p>\uc2e4\uc2dc\uac04\uc774\ub780 \uc9c0\uae08\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\uac00 \ud544\uc694\ud560 \ub54c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uc900\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud130\ub77c\uba74 \ucd5c\uadfc \ub4e4\uc5b4 \u201c\uc2e4\uc2dc\uac04\u201d\uc774\ub780 \ub9d0\uc744 \ubd80\uca4d \ub9ce\uc774 \ub4e4\uc5b4 \ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \uadf8\ub7f0\ub370, \ub3c4\ub300\uccb4 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0 \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc168\ub098\uc694? \ucf58\ud150\uce20\ub97c \uba87 \ucd08 \uc548\uc5d0 \uc804\uc1a1\ud55c\ub2e4\ub294 \ub73b\uc77c\uae4c\uc694? \uc544\ub2c8\uba74 \ubc00\ub9ac \ucd08? \ub354 \ube68\ub9ac?<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc774 \ub9c8\uce58 \uc544\uce74\ub370\ubbf8\uc0c1 \ud6c4\ubcf4\uc791 \u201c\uc5d0\ube0c\ub9ac\uc53d \uc5d0\ube0c\ub9ac\uc6e8\uc5b4 \uc62c \uc573 \uc6d0\uc2a4(Everything Everywhere All at Once)\u201d\uc640 \uac19\uc740 \uc138\uc0c1\uc5d0\uc11c \uc0b4\uc544\uc57c \ud55c\ub2e4\ub294 \ub73b\uc77c\uae4c\uc694? \uadf8\uac74 \uc544\ub2d9\ub2c8\ub2e4. \uad00\uac74\uc740 \ud544\uc694\ud560 \ub54c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\ub418, \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774\ub780 \ud56d\uc0c1 \ub2f5\uc744 \uac16\uace0 \uc788\ub294 \uac83\uc774\ub77c\uae30\ubcf4\ub2e4 \uace0\uac1d\uc774 \ud544\uc694\ud55c \uac83\uc744 \ud544\uc694\ud560 \ub54c \uc8fc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc758 \uac1c\ub150\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc120\ub3c4 \ube0c\ub79c\ub4dc\ub294 \uadf8\uac83\uc744 \uc5b4\ub5bb\uac8c \uc774\uc6a9\ud558\uc5ec \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uac70\uae30\uc11c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub294 \uc5b4\ub5bb\uac8c \uc774\uc6a9\ub418\ub294\uac00?<\/h2>\n<p>\u201c\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\u201d\uc744 \uac80\uc0c9\ud574 \ubcf4\uba74 \uc5ec\ub7ec \uac00\uc9c0 \uc815\uc758\uac00 \ub098\uc635\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\ub294 \ubaa8\ud638\ud55c \uac83(\u201c\uace0\uac1d\uc5d0\uac8c \uccb4\uacc4\uc801\uc73c\ub85c \ub300\uc751\u201d)\ub3c4 \uc788\uace0 \uaddc\ubc94\uc5d0 \uac00\uae4c\uc6b4 \uac83(\u201c\uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0&#8230; \uc9d1\uc911\u201d)\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ub204\uad6c \ud558\ub098 \uc815\ud655\ud788 \uc544\ub294 \uc774\ub294 \uc5c6\uc5b4 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\uc120 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc640 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\ubd80\ud130 \uad6c\ubcc4\ud574 \ubd05\uc2dc\ub2e4. \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub294 \ud3ec\uc9d1\ub41c \uc9c1\ud6c4\uc5d0 \ucc98\ub9ac\ub3fc \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \ub9d0\ud558\uba70, \ubc00\ub9ac \ucd08 \uc0ac\uc774\uc5d0 \uc77c\uc5b4\ub0a9\ub2c8\ub2e4. \uc804\ud654\uae30\uc5d0 \ub2ec\ub9b0 GPS\uac00 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uc704\uce58\ub97c \ucc3e\uc544 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc6b4\uc804 \uacbd\ub85c\ub97c \uc548\ub0b4\ud574 \uc8fc\uc8e0.<\/p>\n<p>\uadf8\ub7f0\ub370 \ub370\uc774\ud130\ub97c \ube68\ub9ac \ud3ec\ucc29\ud574 \ucc98\ub9ac\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ud56d\uc0c1 \uadf8\ub807\uac8c \uc989\uc2dc \ucc98\ub9ac\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \uc8fc\ub3c4\uad8c\uc774 \uc788\uc744 \ub54c\uc5d0\ub294 \ud2b9\ud788 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc774 \ubc18\ub4dc\uc2dc \uc989\uc2dc\ub97c \uc758\ubbf8\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ud788\ub824 \uc0ac\uc6a9\uc790\uac00 \ud544\uc694\ud560 \ub54c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uc900\ub2e4\ub294 \uc758\ubbf8\uc5d0 \ub354 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \uba87 \ucd08 \ud6c4, \ub54c\ub860 \uba87 \uc2dc\uac04 \ud6c4\uac00 \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ud589\uc5c5\uacfc \uc811\uac1d\uc5c5\uc740 \uc2dc\uac04\uc774 \uc911\uc694\ud55c \uc0ac\uc5c5\uc785\ub2c8\ub2e4. \ub2f9\uc2dc\uc5d0 \uace0\uac1d\uc758 \ub514\uc9c0\ud138 \ud504\ub85c\ud544\uc774 \uc815\ud655\ud558\uc9c0 \uc54a\uc73c\uba74 \uc548\ud0c0\uae4c\uc6b4 \uc0c1\ud669\uc774 \ubc8c\uc5b4\uc9c8 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud14c\uba74 \uc2b9\uac1d\uc774 \ube44\ud589\uae30\ub97c \ub193\uce58\uac70\ub098 \uc6d0\ud558\ub294 \uc88c\uc11d\uc744 \ubc1b\uc9c0 \ubabb\ud558\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \ubd88\ub9cc\uc744 \uc794\ub729 \uc3df\uc544\ub0b4\ub294 \uc0c1\ud669 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \ud56d\uacf5\uc0ac \uc571\uc774\ub098 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc88c\uc11d\uc774\ub098 \ube44\ud589\ud3b8\uc744 \ubc14\uafb8\uba74 \uc989\uc2dc \ubc18\uc601\ub420 \uac83\uc774\ub77c\uace0 \uc5ec\uae41\ub2c8\ub2e4. \ub098\uc911\uc5d0 \ud0a4\uc624\uc2a4\ud06c \ub610\ub294 \uc11c\ube44\uc2a4 \uce74\uc6b4\ud130\uc5d0 \uac00\uac70\ub098 \ucf5c \uc13c\ud130\uc5d0 \uc804\ud654\ud560 \ub54c\uc5d0\ub3c4 \uc0c1\ub2f4\uc6d0\uc774 \uadf8 \ub0b4\uc6a9\uc744 (\ub2f9\uc5f0\ud788) \uc54c\uace0 \uc788\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub610 \ub300\ubd80\ubd84\uc740 \ud56d\uacf5\uc0ac\uac00 \uc790\uae30\uc640 \uc0c1\uad00 \uc5c6\ub294 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uac70\ub098 \uc81c\uc548\uc744 \ud558\uc9c0\ub294 \uc54a\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc774 \ubc14\ub85c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc640 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc608\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc989\uc2dc \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. \ubc18\uba74, \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc740 \uc624\ub298\uc774 \ub410\uac74 5\ubd84 \ud6c4\uac00 \ub410\uac74 \ub2e4\uc74c \uc8fc\uac00 \ub410\uac74 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \uc18d\ub3c4\ub85c \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \ub9c8\ucf00\ud130\uc758 \ubc31\uc5d4\ub4dc \ub370\uc774\ud130 \ucc98\ub9ac \uc2dc\uc2a4\ud15c\uacfc \ub9ac\uc18c\uc2a4 \uc694\uac74\uc5d0\ub3c4 \uc2dc\uc0ac\ud558\ub294 \uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc774 \uc778\ud130\ub137 \uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0 \uc788\uc744 \ub54c\uc5d0\ub294 \ub3d9\uc791\uc774 \uc989\uc2dc(1\ucd08 \ubbf8\ub9cc) \ucc98\ub9ac\ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d \uc13c\ud130\uac00 \uba87 \ucd08 \ub9cc\uc5d0, \uc774\uba54\uc77c \uc2dc\uc2a4\ud15c\uc774 \uba87 \ubd84 \ub9cc\uc5d0 \uadf8\ub807\uac8c \ub418\uaca0\uac70\ub2c8 \uc0dd\uac01\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc751\ub2f5 \uc18d\ub3c4 \uc694\uac74\uc744 \uad00\ub9ac\ud558\uba74 \ube44\uc6a9\uacfc \ubcf5\uc7a1\ub3c4\ub97c \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \ud6fc\uc190\ud558\uc9c0 \uc54a\ub294 \ubc94\uc704 \ub0b4\uc5d0\uc11c \uc774\ub904\uc838\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\ub9c8\ucf00\ud130\ub4e4\uc774 \ub9d0\ud558\ub294 \u201c\uc2e4\uc2dc\uac04\u201d\uc774\ub780?<\/h2>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc774 \u201c\uc2e4\uc2dc\uac04\u201d\uc774\ub77c\uace0 \ud558\uba74 \ub300\ubd80\ubd84\uc740 \u201c\uc801\uc2dc(right time)\u201d\ub97c \ub73b\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc54c\ub9de\uc740 \ub370\uc774\ud130\ub97c \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub978 \uc2dc\uc2a4\ud15c\uc5d0 \uacf5\uae09\ud558\uc5ec \uace0\uac1d\uacfc \ub354 \uc798 \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\u2018\uc801\uc2dc\u2019\ub294 \ud544\uc694\ud55c \uc77c\uc744 \ud558\uc5ec \ub9e4 \uc21c\uac04\uc744 \uace0\uac1d\uc5d0\uac8c \uc758\ubbf8 \uc788\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774\uace0<\/li>\n<li>\uc2e4\uc2dc\uac04\uc740 \ub370\uc774\ud130\ub97c \ubaa8\uc544 \uc9c0\uccb4 \uc5c6\uc774 \ucc98\ub9ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ub450 \uac00\uc9c0\ub97c \uad6c\ubcc4\ud558\ub294 \uc774\uc720\ub294 \ub9c8\ucf00\ud305 \ud300\uc5d0\uac8c \uc2e4\uc2dc\uac04 \uc694\uac74\uc744 \ubd80\uc5ec\ud560 \uacbd\uc6b0 \uae30\uc220\uc801, \uc870\uc9c1\uc801 \ube44\uc6a9\uc774 \ud06c\uac8c \ub4e4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucc98\ub9ac\ud560 \uc790\uc6d0\uc774 \uc788\ub294 \ud300\ub3c4 \uc788\uc9c0\ub9cc \uc5c6\ub294 \ud300\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uc911\uc694\ud55c \uac83\uc740 \uc2e4\uc2dc\uac04\uc774 \ud544\uc694\ud55c \uc2dc\uc2a4\ud15c(\uc608: \uac1c\uc778\ud654 \ud50c\ub7ab\ud3fc, \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP))\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \ub2e4\ub978 \uacf3\uc5d0\ub294 \ubb34\uc5c7\uc774 \ud544\uc694\ud55c\uc9c0 \ud30c\uc545\ud558\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc758 \uc6b0\uc120\uc21c\uc704\ub294 \uc5b4\ub5bb\uac8c \uc124\uc815\ud574\uc57c \ud560\uae4c\uc694? \ub9c8\ucf00\ud305\uc5d0\ub294 \ub450 \uac00\uc9c0 \uae30\ubcf8 \ubc29\uc2dd\uc774 \uc788\uc74c\uc744 \uae30\uc5b5\ud558\uba74 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc751\ub300: \uace0\uac1d\uc744 \uc774\ubbf8 \ud3ec\uc12d\ud588\uc744 \ub54c \ub300\uc751\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc778\ud130\ub137 \uc0ac\uc774\ud2b8\ub098 \uc571, \ub9e4\uc7a5 \ub0b4 \ud0a4\uc624\uc2a4\ud06c\uc5d0 \uc788\ub294 \uace0\uac1d\uc774 \ub300\uc0c1\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc720\uce58: \uc6b0\ub9ac \ud68c\uc0ac\uc5d0 \uad00\uc2ec\uc774 \uc5c6\ub294 \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. \uc81c\uc548\uc774 \ub2f4\uae34 \uc774\uba54\uc77c \ubc1c\uc1a1, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1\uc5d0 \uad11\uace0\ud558\ub294 \uac83\uc774 \uc5ec\uae30\uc5d0 \uc18d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uace0\uac1d\uc758 \ubb38\uc81c\ub97c \ube68\ub9ac \ud574\uacb0\ud574\uc57c \ud558\ub294 \uc2dc\uc810\uc740 \ub300\ubd80\ubd84 \u2018\uc751\ub300\u2019 \ud560 \ub54c\uc785\ub2c8\ub2e4. \ubc18\uba74 \u2018\uc720\uce58\u2019 \ud65c\ub3d9\uc740 \ubbf8\ub9ac \uacc4\ud68d\ub3fc \uc788\uc73c\uba70, \uc2e0\uc18d\ud55c \ud22c\uc790\ub97c \ud558\uc9c0 \uc54a\uc544\ub3c4 \ub418\ub294, \uc885\ud569\uc801\uc774\uace0 \ud050\ub808\uc774\uc158\ub41c \ub370\uc774\ud130\uac00 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub54c\ub85c\ub294 \uc2e4\uc2dc\uac04 \uc751\ub300\uac00 \ub3c5\uc774 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uacb0\uc81c \ud3ec\uae30 \uc774\uba54\uc77c\uc774 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4. \uacb0\uc81c\ub97c \ud3ec\uae30\ud558\uace0 \ub9e4\uc7a5\uc744 \ub5a0\ub0ac\ub294\ub370 \uba87 \ucd08 \ub9cc\uc5d0 \uc774\uba54\uc77c\uc744 (\ub610\ub294 \ub354 \uc2ec\ud55c \uacbd\uc6b0 \ubb38\uc790 \uba54\uc2dc\uc9c0\ub97c) \ubc1b\ub294\ub2e4\uba74 \ucc28\ubd84\ud558\uac8c \ub300\uc751\ud560 \uc0ac\ub78c\uc740 \ubcc4\ub85c \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774\ub780 \uc774\ub7f0 \uacbd\uc6b0\ub97c \ub450\uace0 \ud558\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"cdp\">\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\ub294 CDP\ub85c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n<p>\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub85c \ud1a0\ub300\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ud558\uba74 \uace0\uac1d\uc774 \ub0a9\ub4dd\ud560 \ub9cc\ud55c \ubc29\uc2dd\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc744 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud55c \ud6c4\uc5d0\ub294 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ub2f5\uc744 \uace0\uac1d\uc774 \uc6d0\ud560 \ub54c \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\uac8c \ud558\uba74 \uace0\uac1d\ub3c4 \uc88b\uc9c0\ub9cc \uc870\uc9c1\ub3c4 \ube44\uc6a9 \ub300\ube44 \ud6a8\uc728\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc218\uc775\uc131\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc81c\ub54c \ucda9\uc871\ud558\ub294 \uac83 \uc678\uc5d0 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>\uc608\ub97c \ub4e4\uba74, \uc5b4\ub5a4 \uace0\uac1d\uc774 \uace0\uac00 \uc138\uadf8\uba3c\ud2b8\ub85c \ubd84\ub958\ub418\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ucc98\uc74c \uad6c\ub9e4\ub97c \ud558\uba74 \uadf8 \ub54c\ubd80\ud130 \uadf8 \uc0ac\ub78c\uc5d0\uac8c\ub294 \uace0\uac00 \uace0\uac1d\uc5d0 \ub9de\ucd98 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc5d0 \uc774 \uc0ac\ub78c\uc774 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1\uc744 \ud560 \ub54c \ub9de\ucda4 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c\ub294 <a href=\"\/kr\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noopener\">Genie Data Cloud<\/a>\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub85c \uac04\ub2e8\ud788 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc744 \ud560 \uc218 \uc788\ub294 CDP\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uba74 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CDP\ub97c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uad00\ub9ac\uc5d0 \uc801\uc6a9\ud558\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \uadf8\uac83\uc774 \u201c\uc801\uc2dc\u201d \uc694\uac74\uc744 \uc5bc\ub9c8\ub098 \ucda9\uc871\ud574 \uc904\uc9c0 \uace0\ubbfc\ud574 \ubd10\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4 \uc911 \uc77c\ubd80\ub9cc \uc2e4\uc2dc\uac04\uc73c\ub85c \ud574\uc11c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>1\uc790 \ub370\uc774\ud130: 1\uc790 \ub370\uc774\ud130\ub294 \ub300\ubd80\ubd84\uc758 \ud68c\uc0ac\uc5d0\uc11c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c DCP\ub85c \uc2e4\uc2dc\uac04 \uc774\uc6a9\ud558\uae30\ub3c4 \uc27d\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub370\uc774\ud130 \uc870\uce58: \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uba70, \uadf8 \ubc29\ubc95(\ucc44\ub110)\ub4e4\uc740 \uac01\uc790 \uc2e4\uc2dc\uac04 CDP\uc5d0\uc11c \ube60\ub974\uac8c \uc2e0\ud638\ub97c \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ud30c\ud2b8\ub108\uc2ed: \uc8fc\uc694 \ud30c\ud2b8\ub108\ub4e4\uacfc \uc548\uc815\uc801\uc73c\ub85c \uac04\ud3b8\ud558\uac8c \ud1b5\ud569\ud558\ub294 \uac83\ub3c4 3\uc790\uac00 \ud544\uc694\ud55c \ub370\uc774\ud130 \uc804\uc1a1 \uacfc\uc815\uc5d0\uc11c \ub9c8\ucc30(\ub370\uc774\ud130 \ubcf4\uac15, \ubbf8\ub514\uc5b4 \ud65c\uc131\ud654, \uac10\uc0ac \ub4f1)\uc744 \uc904\uc774\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ucd5c\uadfc\uc5d0 <a href=\"https:\/\/appexchange.salesforce.com\/appxContentListingDetail?listingId=a0N3u00000R8GgCEAV\" target=\"_blank\" rel=\"noopener\">AppExchange<\/a>\uc5d0\uc11c Snowflake, Amazon SageMaker, Microsoft Azure \ub4f1\uacfc \ud1b5\ud569\ud55c\ub2e4\ub294 \uc18c\uc2dd\uc744 \ubc1c\ud45c\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uace0\uac1d\uc774 \ubc14\ub85c \uc9c0\uae08 \uc6b0\ub9ac\uc5d0\uac8c \uc9c4\uc815\uc73c\ub85c \uc6d0\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc9c8\ubb38\uc744 \uc774\ub807\uac8c \ubc14\uafb8\uba74 \uc2e4\uc2dc\uac04\uc778 \uac83\uacfc \uc2e4\uc2dc\uac04\uc774 \uc544\ub2cc \uac83\uc744 \ud655\uc2e4\ud788 \uad6c\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \u201c\uc2e4\uc2dc\uac04\u201d \uace0\uac1d \uc11c\ube44\uc2a4\uac00 \uc911\uc694\ud558\ub2e4\uace0 \ud558\ub294\ub370 \uadf8 \uc9c4\uc815\ud55c \uc758\ubbf8\ub294 \uacfc\uc5f0 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc2e4\uc2dc\uac04\uc774\ub780 \uc9c0\uae08\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\uac00 \ud544\uc694\ud560 \ub54c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \uc900\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud130\ub77c\uba74 \ucd5c\uadfc \ub4e4\uc5b4 \u201c\uc2e4\uc2dc\uac04\u201d\uc774\ub780 \ub9d0\uc744 \ubd80\uca4d \ub9ce\uc774 \ub4e4\uc5b4 \ubcf4\uc168\uc744&hellip;<\/p>\n","protected":false},"author":1,"featured_media":606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\u2019\uc758 \uc9c4\uc815\ud55c \uc758\ubbf8\ub294?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d\uc774 \ub5a0\ub098\uae30 \uc804\uc5d0 \ubd99\uc7a1\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ud0c0\uc774\ubc0d\uc744 \ub193\uce58\uc9c0 \uc54a\ub294 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774 \ud574\ub2f5\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \ub4f1 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \ubc18\uc751\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc81c\uc548\ud558\ub294 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305 \uc131\uacf5 \uc804\ub7b5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-real-time-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018\uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\u2019\uc758 \uc9c4\uc815\ud55c \uc758\ubbf8\ub294?\" \/>\n<meta property=\"og:description\" content=\"\uace0\uac1d\uc774 \ub5a0\ub098\uae30 \uc804\uc5d0 \ubd99\uc7a1\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ud0c0\uc774\ubc0d\uc744 \ub193\uce58\uc9c0 \uc54a\ub294 \uc2e4\uc2dc\uac04 \ub9c8\ucf00\ud305\uc774 \ud574\ub2f5\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \ub4f1 \uace0\uac1d \ud589\ub3d9\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \ubc18\uc751\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc81c\uc548\ud558\ub294 \ucd08\uac1c\uc778\ud654 \ub9c8\ucf00\ud305 \uc131\uacf5 \uc804\ub7b5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-real-time-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:26:52+00:00\" 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