{"id":6366,"date":"2026-09-17T15:44:18","date_gmt":"2026-09-17T06:44:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6366"},"modified":"2026-09-17T15:44:19","modified_gmt":"2026-09-17T06:44:19","slug":"commerce-agentic-search-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/commerce-agentic-search-growth\/","title":{"rendered":"\uc1fc\ud551\uc758 \uc0c8\ub85c\uc6b4 \uccab\uac78\uc74c: \uad6c\ub9e4 \uc5ec\uc815\uc744 AI \ucc44\ud305\uc73c\ub85c \uc2dc\uc791\ud55c \uacb0\uacfc \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \uac80\uc0c9 200% \uc99d\uac00"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li> \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \uac80\uc0c9\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uccab \ub2e8\uacc4\ub85c \ube60\ub974\uac8c \uc790\ub9ac \uc7a1\uace0\uc788\ub294 \uac00\uc6b4\ub370, \uc804\ub144 \ub300\ube44 \ubb34\ub824 200%\uc758 \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li>\uc774\uc5d0 \ub530\ub77c \ucee4\uba38\uc2a4\ud300\uc740 \uc555\ubc15\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub354\uc758 86%\ub294 AI\ub85c \uc778\ud574 \uace0\uac1d \uae30\ub300\uce58\uac00 \ub192\uc544\uc84c\ub2e4\uace0 \ub2f5\ud558\uace0, 61%\ub294 \uadf8 \uae30\ub300\uce58\uc5d0 \ubd80\uc751\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud798\ub4e4\ub2e4\uace0 \ub2f5\ud569\ub2c8\ub2e4. <\/li>\n\n\n\n<li>\uae30\uc5c5\uc758 \ub3c4\uc785 \uc18d\ub3c4\ub294 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ub530\ub77c\uac00\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ucee4\uba38\uc2a4 \uae30\uc5c5 \uc911 28%\ub9cc \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 AI\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, 44%\ub294 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub0b4\uc5d0 \ub3c4\uc785\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. <\/li>\n\n\n\n<li>\ub3c4\uc785\uc744 \uc2dc\uc791\ud55c \uae30\uc5c5\ub4e4\uc740 \uc11c\ub458\ub7ec \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8 4%\ub9cc\uc774 \uc544\uc9c1 \ud30c\uc77c\ub7ff \ub2e8\uacc4\uc5d0 \uba38\ubb3c\ub7ec \uc788\uace0, \uac00\uc7a5 \ud070 \ube44\uc911\uc778 35%\ub294 \ubd80\uc11c\uc640 \ud300 \uc804\ubc18\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc744 \uc6b0\uc120\uc21c\uc704\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc81c \ub354 \ub9ce\uc740 \uc1fc\ud551\uac1d\uc774 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \ub300\ud654\ub098 \uc18c\ub9e4\uc5c5\uccb4 \uc790\uccb4 \uc0ac\uc774\ud2b8\uc758 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0 \uc9c8\ubb38\uc744 \ud558\uba74\uc11c \uc1fc\ud551\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. Salesforce\uc758 <strong><a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\">2026\ub144 \uae00\ub85c\ubc8c \ucee4\uba38\uc2a4 <\/a><a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">\ub9ac<\/a><a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\" data-type=\"link\" data-id=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/state-of-commerce\">\ud3ec\ud2b8<\/a><\/strong>\uc5d0 \ub530\ub974\uba74, \uc1fc\ud551 \uc5ec\uc815\uc758 \uccab \ub2e8\uacc4\ub85c \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \uac80\uc0c9\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc728\uc774 \uc804\ub144 \ub300\ube44 200% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \ucee4\uba38\uc2a4 \uc804\ubb38\uac00 3,450\uba85\uacfc \uc18c\ube44\uc790 4,690\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac\uc640 15\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc804 \uc138\uacc4 \uc1fc\ud551\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud1a0\ub300\ub85c \uc791\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\ub4e4\uc774 \uc911\uac04\uc5d0\uc11c \uc555\ubc15\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ub9ac\ub354\uc758 86%\ub294 AI\uac00 \uace0\uac1d \uae30\ub300\uce58\ub97c \ub192\uc774\uace0 \uc788\uc73c\uba70, \ud300\uc6d0\ub4e4\uc740 \ub354 \uc801\uc740 \uc790\uc6d0\uc73c\ub85c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud574\uc57c \ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc30\uacbd \uc18d\uc5d0\uc11c, AI \uad6c\ud604 \ub610\ub294 \ud655\uc7a5\uc740 \ucee4\uba38\uc2a4 \ub9ac\ub354\ub4e4\uc774 \ud5a5\ud6c4 1\ub144 \ub3d9\uc548 \uac00\uc7a5 \uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud558\ub294 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub610\ud55c \uac00\uc7a5 \ud070 \ub09c\uad00\uc73c\ub85c \uc608\uc0c1\ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n<div\n\tclass=\"js-tableau\"\n\tdata-url=\"https:\/\/public.tableau.com\/views\/4thStateofCommerce-TopPriorities\/Q0Aembed?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;AI\ub294 \uc591\ubc29\ud5a5\uc5d0\uc11c \ucee4\uba38\uc2a4\ub97c \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \ube0c\ub79c\ub4dc\uac00 \ud1b5\uc81c\ud558\uc9c0 \uc54a\ub294 \uacf3, \uc989 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8, \uc18c\uc15c \ud53c\ub4dc, \ubc30\uc1a1 \uc571 \ub4f1\uc5d0\uc11c \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0, \uc5b4\ub290 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub4e0 \ub3d9\uc77c\ud55c \uc218\uc900\uc758 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 AI\ub294 \ucee4\uba38\uc2a4 \ud300\uc758 \uc5c5\ubb34 \ubc29\uc2dd, \uc989 \uba38\ucc9c\ub2e4\uc774\uc9d5, \uc8fc\ubb38 \ucc98\ub9ac, \ud655\uc7a5 \ubc29\uc2dd\uae4c\uc9c0 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc18d\ub3c4\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 AI\ub97c \ubc1b\uc544\ub4e4\uc77c \uc218 \uc788\uc9c0\ub9cc, \ube44\uc988\ub2c8\uc2a4\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130, \uc5f0\uacb0\ub41c \uc2dc\uc2a4\ud15c, \uc774\ub97c \ud65c\uc6a9\ud560 \uc900\ube44\uac00 \ub41c \ud300 \ub4f1 \ub354 \ub9ce\uc740 \uc694\uc18c\ub97c \uc81c\ub300\ub85c \uac16\ucdb0\uc57c \ud569\ub2c8\ub2e4. \uc81c\ub300\ub85c \uac16\ucd98 \uae30\uc5c5\ub9cc\uc774 \uc774 \ube60\ub974\uac8c \ud758\ub7ec\uac00\ub294 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uc0b4\uc544\ub0a8\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Caila Schwartz, Salesforce \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \ucee4\uba38\uc2a4 \uc1fc\ud37c \uc778\uc0ac\uc774\ud2b8 \ucd1d\uad04<\/p>\n\n\n\n<h2 id=\"h-\uc790\uc138\ud788-\ub4e4\uc5ec\ub2e4\ubcf4\uae30\" class=\"wp-block-heading\">\uc790\uc138\ud788 \ub4e4\uc5ec\ub2e4\ubcf4\uae30 <\/h2>\n\n\n\n<h3 id=\"h-ai\uac00-\uc81c\ud488-\ubc1c\uacac-\ubc29\uc2dd\uc744-\uc7ac\uc815\uc758\ud558\uace0-\uc788\uc73c\uba70-\uc774\ub7ec\ud55c-\ubcc0\ud654\ub294-\ube0c\ub79c\ub4dc-\uc790\uccb4-\uc790\uc0b0-\ubc16\uc5d0\uc11c-\ubc1c\uc0dd\ud558\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\">AI\uac00 \uc81c\ud488 \ubc1c\uacac \ubc29\uc2dd\uc744 \uc7ac\uc815\uc758\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ube0c\ub79c\ub4dc \uc790\uccb4 \uc790\uc0b0 \ubc16\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \ub69c\ub837\ud55c \ud589\ub3d9 \uc2e0\ud638\ub294 \uc804 \uc138\uacc4 \ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8\uc5d0\uc11c 15\uc5b5 \uba85\uc758 \uc1fc\ud551\uac1d\uc774 \ubcf4\uc5ec\uc900 \uc2e4\uc81c \ud65c\ub3d9\uc785\ub2c8\ub2e4. AI \ucc44\ud305\uc744 \ud1b5\ud574 \uc720\uc785\ub41c \ud2b8\ub798\ud53d\uc740 \uce21\uc815\ub41c \ubaa8\ub4e0 \ubd84\uae30\uc5d0\uc11c \uc804\ub144 \ub300\ube44 150%~428%\ub85c \uc99d\uac00\ud588\uc73c\ub098, \uc804\uccb4 \ud2b8\ub798\ud53d\uc740 \ud55c \uc790\ub9bf\uc218\uc5d0\uc11c \ub0ae\uc740 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790 \ub370\uc774\ud130\ub3c4 \uc720\uc0ac\ud55c \ud328\ud134\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2025\ub144 8\uc6d4\ubd80\ud130 2026\ub144 5\uc6d4 \uc0ac\uc774\uc5d0 \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uc1fc\ud551\uac1d\uc758 \ube44\uc728\uc740 7% \uac10\uc18c\ud588\uace0, \uc804\ud1b5\uc801\uc778 \uac80\uc0c9\uc740 15% \uc904\uc5b4\ub4e0 \ubc18\uba74, AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 AI, \ubc30\uc1a1 \uc571 \ub4f1 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \uc120\ud0dd\ud558\ub294 \uc18c\ube44\uc790 \ube44\uc728\uc740 38% \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aad27158880e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aad27158880e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"573\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg?w=1024\" alt=\"\" class=\"wp-image-6383\" srcset=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg 1049w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg?w=1024&amp;h=573 1024w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ucee4\uba38\uc2a4 \ub9ac\ub354\ub4e4\uc740 \uc774 \ubc29\ud5a5\uc131\uc744 \ubd84\uba85\ud788 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 86%\uac00 \ud5a5\ud6c4 1\ub144 \ub0b4\uc5d0 LLM\uc774 \uc81c\ud488 \ubc1c\uacac\uc5d0 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uac83\uc774\ub77c\uace0 \ub3d9\uc758\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 \ub300\uc751\uc5d0 \ub098\uc130\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ub9ce\uc774 \ucde8\ud558\ub294 \uc870\uce58\ub294 \uc81c\ud488 \ucf58\ud150\uce20 \ud488\uc9c8 \uac1c\uc120, \ub300\ud654\ud615 \uc9c8\ubb38\uc5d0 \ub9de\ucd98 \ucf58\ud150\uce20 \ucd5c\uc801\ud654, AI \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc5d0 \ub370\uc774\ud130 \ud53c\ub4dc \uc81c\ucd9c, \uc790\uc5f0\uc5b4\uc5d0 \ucd5c\uc801\ud654\ub41c \uc81c\ud488 \uc124\uba85 \uc791\uc131 \ub4f1\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc1fc\ud37c\uac00 AI\uc5d0\uac8c &#8216;150\ub2ec\ub7ec \ubbf8\ub9cc\uc758 \ubc29\uc218 \ub4f1\uc0b0\ud654\ub97c \ucc3e\uc544\uc918&#8217;\ub77c\uace0 \ubb3b\ub294 \uacbd\uc6b0\uac00 \uc774\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad6c\ub9e4 \uc5ec\uc815\uc774 \uc2dc\uc791\ub418\ub294 &#8216;\ubc1c\uacac&#8217; \ub2e8\uacc4\uc5d0\uc11c \uba3c\uc800 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc644\uc804 \uc790\uc728 \uad6c\ub9e4\ub294 \uc544\uc9c1 \ub3c4\uc785 \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div\n\tclass=\"js-tableau\"\n\tdata-url=\"https:\/\/public.tableau.com\/views\/ActionsTakentoImproveAISearchVisibility\/Q0Zembed?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;\uace0\uac1d\ub4e4\uc740 \ub354 \uc774\uc0c1 \ud30c\ub780\uc0c9 \ub9c1\ud06c \ubaa9\ub85d\uc744 \ud074\ub9ad\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc791\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. AI\uc5d0\uac8c \ubb34\uc5c7\uc744 \uc0b4\uc9c0 \ubb3b\uace0, \uc0ac\uc774\ud2b8\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\ucbe4\uc774\uba74 \uc774\ubbf8 \uc790\uc2e0\uc758 \uc758\uacac\uc774 \ud615\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uccab \ub300\ud654\uc5d0 \ucc38\uc5ec\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uad6c\ub9e4 \uc5ec\uc815\uc774 \uc2dc\uc791\ub418\uae30\ub3c4 \uc804\uc5d0 \uc0ac\ub77c\uc9c0\ub294 \uac83\uc774\ub098 \ub2e4\ub984 \uc5c6\uc2b5\ub2c8\ub2e4.&#8221; \u2014 Caila Schwartz, Salesforce \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \ucee4\uba38\uc2a4 \uc1fc\ud37c \uc778\uc0ac\uc774\ud2b8 \ucd1d\uad04<\/p>\n\n\n\n<h3 id=\"h-ai-\uc5d0\uc774\uc804\ud2b8-\uae30\ubc18-ai-\ub3c4\uc785\uc774-\ub298\uace0-\uc788\uc73c\uba70-\ub3c4\uc785\ud55c-\uae30\uc5c5\ub4e4\uc740-\uaddc\ubaa8\ub97c-\ube60\ub974\uac8c-\ud655\ub300\ud558\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\"><strong>AI \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 AI \ub3c4\uc785\uc774 \ub298\uace0 \uc788\uc73c\uba70, \ub3c4\uc785\ud55c \uae30\uc5c5\ub4e4\uc740 \uaddc\ubaa8\ub97c \ube60\ub974\uac8c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\uc7ac \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 AI\ub97c \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc740 3\ubd84\uc758 1 \ubbf8\ub9cc\uc774\uc9c0\ub9cc, \ubcc0\ud654\ub294 \uc774\ubbf8 \uc9c4\ud589 \uc911\uc785\ub2c8\ub2e4. \uc544\uc9c1 \ub3c4\uc785\ud558\uc9c0 \uc54a\uc740 \uae30\uc5c5 \uc911 \uc808\ubc18 \uac00\uae4c\uc774\uac00 \ud5a5\ud6c4 6\uac1c\uc6d4 \ub0b4\uc5d0 \ub3c4\uc785\ud560 \uacc4\ud68d\uc774\uba70, \uc751\ub2f5\uc790\uc758 71%\ub294 AI \uc5c6\uc774\ub294 \ucc44\ub110 \uc804\ubc18\uc758 \ud655\uc7a5\uc774 \uc5b4\ub835\ub2e4\ub294 \ub370 \ub3d9\uc758\ud588\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aad27158933b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aad27158933b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png?w=1024\" alt=\"\" class=\"wp-image-6384\" srcset=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png 1047w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/Group-1-2026-09-17T141228.049.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubbf8 \uc5d0\uc774\uc804\ud2b8 AI\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc870\uc9c1\uc5d0\uc11c\ub294 \uc2e4\ud5d8 \ub2e8\uacc4\uac00 \ub9c8\ubb34\ub9ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8 4%\ub9cc\uc774 \uc544\uc9c1 \ud30c\uc77c\ub7ff \ud14c\uc2a4\ud2b8 \uc911\uc774\ub77c\uace0 \ub2f5\ubcc0\ud588\uc73c\uba70, \uac00\uc7a5 \ub9ce\uc740 \ube44\uc728\uc758 \uc870\uc9c1\uc740 \uc11c\ube44\uc2a4, IT, \uba38\ucc9c\ub2e4\uc774\uc9d5\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubd80\uc11c\uc640 \ud300 \uc804\ubc18\uc5d0\uc11c AI\ub97c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div\n\tclass=\"js-tableau\"\n\tdata-url=\"https:\/\/public.tableau.com\/views\/PrimaryAIAgentsFocusArea\/Q0Oembeds?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3c4\uc785 \uae30\uc5c5\ub4e4\uc740 \uc2e4\uc81c \uac1c\uc120 \ud6a8\uacfc\ub3c4 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \uac00\uc7a5 \ub192\uc558\uace0, \uadf8 \ub4a4\ub85c\ub294 \uc774\uc5b4 \uac1c\uc778\ud654, \uac1c\ubc1c \uc18d\ub3c4, \uc6b4\uc601 \ud6a8\uc728\uc131, \uc9c1\uc6d0 \uc0dd\uc0b0\uc131 \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aad271589cab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aad271589cab\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"578\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg?w=1024\" alt=\"\" class=\"wp-image-6385\" srcset=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg 1049w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2026\/09\/kr4.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \ubaa8\uba58\ud140 \uc18d\uc5d0\uc11c \uac78\ub9bc\ub3cc\uc774 \ub418\ub294 \ud55c \uac00\uc9c0\ub294 AI \uc131\uacf5 \uba54\ud2b8\ub9ad\uacfc KPI\ub97c \uc644\uc804\ud788 \uc815\uc758\ud55c \uc870\uc9c1\uc774 32%\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc870\uc9c1\ub4e4\uc740 &#8216;\uc131\uacf5&#8217;\uc758 \uae30\uc900\uc744 \uc815\ud558\uae30\ub3c4 \uc804\uc5d0 \uc131\uacfc\ub97c \ubcf4\uace0\ud558\uace0 \uc788\uc73c\uba70, \uc815\uc758\ub41c \uba54\ud2b8\ub9ad\uc774 \uc5c6\uc73c\uba74 \uc5b4\ub5a4 \ud22c\uc790\uac00 \ud6a8\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0, \uc5b4\ub514\uc5d0 \ub354 \ud22c\uc790\ud574\uc57c \ud560\uc9c0 \ud310\ub2e8\ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-\uc870\uc9c1-\ub0b4\ubd80\uc5d0\uc11c\ub294-\ubcf5\uc7a1\uc131\uc774-\uc810\uc810-\ucee4\uc9c0\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\"><strong>\uc870\uc9c1 \ub0b4\ubd80\uc5d0\uc11c\ub294 \ubcf5\uc7a1\uc131\uc774 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8 \uc774\uc720 \uc911 \ud558\ub098\ub294 \ud655\uc7a5\ud558\ub824\ub294 \ub178\ub825\uc744 \uc774\ubbf8 \ud55c\uacc4\uc5d0 \ub2e4\ub2e4\ub978 \uc778\ud504\ub77c\uc5d0 \ud558\ub824\uace0 \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubca4\ub354 \uc218 \uc99d\uac00, \uace0\uac1d \ub370\uc774\ud130\uc758 \ud30c\ud3b8\ud654, \ucc44\ub110 \uac04 \uc5f0\ub3d9 \ubd80\uc7ac\ub85c \uc778\ud574 \ucee4\uba38\uc2a4 \ud300\uc740 \uc774\ubbf8 \ud611\uc5c5\uc774 \uc5b4\ub824\uc6b4 \uc2dc\uc2a4\ud15c \uc704\uc5d0 AI\ub97c \ub3c4\uc785\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ucee4\uba38\uc2a4 \ub9ac\ub354\uc758 78%\ub294 \uc9c0\ub09c 2\ub144 \ub3d9\uc548 \ubca4\ub354 \uc218\uac00 \ub298\uc5c8\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub2e8 27%\uc758 \uc870\uc9c1\ub9cc\uc774 \uc601\uc5c5, \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305, \ucee4\uba38\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \ub370\uc774\ud130\uac00 \uc644\uc804\ud788 \ud1b5\ud569\ub418\uc5b4 \uc788\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130\uac00 \ubd84\uc0b0\ub41c \uc870\uc9c1 \uc911 40%\ub294 \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud55c \ub300\uc751\uc774 \ub290\ub9ac\uac70\ub098 \ube44\ud6a8\uc728\uc801\uc774\ub77c\uace0 \uc778\uc815\ud588\uace0, 39%\ub294 \ucee4\uba38\uc2a4 \ud22c\uc790\uc758 \uc601\ud5a5\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\uace0 \ud588\uc73c\uba70, \ub610 \ub2e4\ub978 39%\ub294 \ubd84\ub9ac\ub41c \uc2dc\uc2a4\ud15c \uc720\uc9c0\uc5d0 \ub192\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud55c\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\uc634\ub2c8\ucc44\ub110 \uc6b4\uc601\uc758 \ubb38\uc81c\uc810\uc740 \uac70\uc758 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uba40\ud2f0\ucc44\ub110 \uc870\uc9c1 \uc911 \ub2e8 2%\ub9cc\uc774 \uc8fc\uc694 \uc2e4\ud328 \uc9c0\uc810\uc774 \uc5c6\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud754\ud55c \ubb38\uc81c\ub294 \uac00\uaca9\uacfc \ud504\ub85c\ubaa8\uc158\uc758 \ubd88\uc77c\uce58(41%)\uc640 \uc2e4\uc2dc\uac04 \uc7ac\uace0 \ub3d9\uae30\ud654 \ubd80\uc7ac(40%)\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n<div\n\tclass=\"js-tableau\"\n\tdata-url=\"https:\/\/public.tableau.com\/views\/MostCommonOmnichannelFailurePoints\/Q0Membed?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \ud604\uc0c1\uc774 \uc870\uae08\uc529 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc5ec\uc804\ud788 77%\uc758 \uc18c\ube44\uc790\uac00 \uc120\ud638\ud558\ub294 \uc5f0\ub9d0\uc5f0\uc2dc \uc1fc\ud551 \uc7a5\uc18c\ub85c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uaf3d\uc9c0\ub9cc, \uadf8 \uacbd\ub85c\ub294 \ub514\uc9c0\ud138\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. 79%\uc758 \uc1fc\ud551\uac1d\uc774 \ub9e4\uc7a5\uc5d0\uc11c \uc1fc\ud551\ud558\ub294 \ub3d9\uc548 \ud734\ub300\ud3f0\uc744 \uc0ac\uc6a9\ud558\uace0, 12%\ub294 \ub9e4\uc7a5 \ub0b4\uc5d0\uc11c AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0\uac8c \uad6c\ub9e4 \uc870\uc5b8\uc744 \uc694\uccad\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \ubaa8\ub4e0 \ucc44\ub110\uc744 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc\ub85c \uacbd\ud5d8\ud569\ub2c8\ub2e4. B2C \uc751\ub2f5\uc790\uc758 88%\ub294 \uace0\uac1d\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubc1b\ub294 \uac83\uacfc \ub3d9\uc77c\ud55c \uac1c\uc778\ud654\ub97c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \uae30\ub300\ud55c\ub2e4\uace0 \ub2f5\ubcc0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-\ub370\uc774\ud130\ub97c-\ud1b5\ud569\ud55c-\uc870\uc9c1\ub4e4\uc740-\ud655\uc2e4\ud55c-\ud6a8\uacfc\ub97c-\ubcf4\uace0-\uc788\uc2b5\ub2c8\ub2e4\" class=\"wp-block-heading\"><strong>\ub370\uc774\ud130\ub97c \ud1b5\ud569\ud55c \uc870\uc9c1\ub4e4\uc740 \ud655\uc2e4\ud55c \ud6a8\uacfc\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \ud1b5\ud569\uc744 \ucd94\uc9c4\ud55c \uc870\uc9c1\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub41c \ud6a8\uacfc\ub294 \uc131\uc7a5\uacfc \uc9c1\uacb0\ub41c \ubd80\ubd84\uc73c\ub85c \uc601\uc5c5, \ub9c8\ucf00\ud305, \ucee4\uba38\uc2a4 \ud300 \uac04 \uc870\uc728 \uac1c\uc120, AI \ubc0f \uc790\ub3d9\ud654 \ud6a8\uacfc \ud5a5\uc0c1, \uace0\uac1d \uc720\uc9c0 \ubc0f \ucda9\uc131\ub3c4 \uac1c\uc120\uc785\ub2c8\ub2e4.<\/p>\n\n\n<div\n\tclass=\"js-tableau\"\n\tdata-url=\"https:\/\/public.tableau.com\/views\/OutcomesRealizedfromUnifyingCustomerData\/QA0embed?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;\uc55e\uc11c \ub098\uac00\ub294 \uc870\uc9c1\uc740 \uac00\uc7a5 \ub9ce\uc740 AI\ub97c \ub3c4\uc785\ud558\ub294 \uacf3\uc774 \uc544\ub2d9\ub2c8\ub2e4. AI \ub3c4\uc785\uc744 \uacc4\uae30\ub85c \ub4dc\ub514\uc5b4 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uace0 \uc131\uacf5 \uae30\uc900\uc744 \uba85\ud655\ud788 \uc815\uc758\ud558\ub294 \uc870\uc9c1\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ubbf8 AI\uc5d0 \ub300\ud55c \uc120\ud0dd\uc744 \ub05d\ub0c8\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \ub530\ub77c\uc7a1\uc73c\ub824\uba74 \uae30\ucd08 \uc791\uc5c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.&#8221; \u2014 Caila Schwartz, Salesforce \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \ucee4\uba38\uc2a4 \uc1fc\ud37c \uc778\uc0ac\uc774\ud2b8 \ucd1d\uad04<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-\ub354-\uc54c\uc544\ubcf4\uae30\" class=\"wp-block-heading\">\ub354 \uc54c\uc544\ubcf4\uae30 <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/k\/commerce\/resources\/state-of-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">State of Commerce<\/a> \ubcf4\uace0\uc11c \uc804\ubb38 \uc77d\uae30\u00a0<\/li>\n\n\n\n<li>Salesforce\uc758 <a href=\"https:\/\/salesforce.com\/kr\/commerce\">Commerce <\/a>\uc608\uce21\uc744 \ud65c\uc6a9\ud574 \uc131\uacf5\uc801\uc778 \uc5f0\ub9d0\uc5f0\uc2dc \uc131\uacfc \ub2ec\uc131\ud558\uae30<\/li>\n\n\n\n<li>Agentforce Commerce\ub97c \uc704\ud55c <a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ucd5c\uc2e0 \uae30\ub2a5<\/a> \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/resources\/ai-readiness-seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">LLM \uae30\ubc18 \uac80\uc0c9<\/a>\uc5d0 \uc0ac\uc774\ud2b8\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95 \uc54c\uc544\ubcf4\uae30<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-\uc870\uc0ac-\ubc29\ubc95\" class=\"wp-block-heading\">\uc870\uc0ac \ubc29\ubc95 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf8 \ubcf4\uace0\uc11c\uc758 \ub370\uc774\ud130\ub294 2026\ub144 4\uc6d4 10\uc77c\ubd80\ud130 6\uc6d4 4\uc77c\uae4c\uc9c0 \uc9c4\ud589\ub41c \uc774\uc911 \uc775\uba85 \uc124\ubb38 \uc870\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774 \uc124\ubb38 \uc870\uc0ac\ub294 20\uac1c\uad6d 13\uac1c \uc5c5\uc885\uc758 \ucee4\uba38\uc2a4 \uc804\ubb38\uac00 3,450\uba85\uc73c\ub85c\ubd80\ud130 \uc751\ub2f5\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uacb0\uacfc\ub294 2024\ub144 1\ubd84\uae30\ubd80\ud130 2026\ub144 1\ubd84\uae30\uae4c\uc9c0 37\uac1c\uad6d 15\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc804 \uc138\uacc4 \uc1fc\ud551\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c Salesforce \ud50c\ub7ab\ud3fc \uc1fc\ud551 \ud589\ub3d9 \ubd84\uc11d\uacfc 2026\ub144 5\uc6d4 12\uc77c\ubd80\ud130 18\uc77c\uae4c\uc9c0 8\uac1c\uad6d \uc18c\ube44\uc790 4,689\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38 \uc870\uc0ac \uacb0\uacfc\ub85c \ubcf4\uc644\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \uc778\uad6c\ud1b5\uacc4 \uc815\ubcf4\ub294 \ubcf4\uace0\uc11c\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\uc81c \ub354 \ub9ce\uc740 \uc1fc\ud551\uac1d\uc774 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \ub300\ud654\ub098 \uc18c\ub9e4\uc5c5\uccb4 \uc790\uccb4 \uc0ac\uc774\ud2b8\uc758 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0 \uc9c8\ubb38\uc744 \ud558\uba74\uc11c \uc1fc\ud551\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. 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