{"id":649,"date":"2022-11-28T20:27:00","date_gmt":"2025-11-12T20:27:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=649"},"modified":"2025-11-27T09:02:13","modified_gmt":"2025-11-27T00:02:13","slug":"top-kpis-for-email-marketers","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/top-kpis-for-email-marketers\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 TOP KPI 10\uac00\uc9c0"},"content":{"rendered":"

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uacc4\uc18d \ubcc0\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uae30\ubcf8\uc801\uc778 \uc6d0\uce59\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \uac83\uc744 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc740 \uae30\ub300\uc5d0 \ubd80\uc751\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ud30c\uc545\ud574\uc57c \ud560 \uae30\ubcf8\uc801\uc778 KPI\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc790\uc0ac\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc5b4\ub290 \uc815\ub3c4 \uc131\uacf5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0, \uc131\uacf5\ub960\uc744 \ub192\uc774\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 KPI 10\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740, \u201c\uc124\uc815\ud574 \ub193\uace0 \uadf8\ub0e5 \ub0b4\ubc84\ub824\ub450\uba74 \ub41c\ub2e4\u201d\ub77c\ub294 \uc0dd\uac01\uc73c\ub85c\ub294 \uc798 \uc791\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \uc2e4\ud5d8\uc2e4\uc5d0\uc11c\uc758 \uacfc\uc815\ucc98\ub7fc \uc0dd\uac01\ud574 \ubd05\uc2dc\ub2e4. \uacfc\uc815\uc5d0\uc11c \uc798 \ub418\uace0 \uc788\ub294 \uac83, \uac1c\uc120\ud574\uc57c \ud560 \uac83\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud56d\uc0c1 \uadf8 \uacb0\uacfc\uac12\ub4e4\uc744 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc801\uc808\ud55c \ubd84\uc11d\uc744 \uc704\ud574\uc11c\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 KPI(\uc911\uc694 \uc2e4\uc801 \ud3c9\uac00\uc9c0\ud45c)\ub97c \uc62c\ubc14\ub974\uac8c \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc801\uc808\ud55c KPI\uc758 \uad6c\ubd84\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uaca9\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc784\uc6d0\uc5d0\uac8c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0\uc640 \uc6b4\ub3d9\ud654\ub97c \uc6d0\ud558\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0\ub294 \u201c\uc131\uacf5\u201d\uc758 \uc758\ubbf8\uc640 \uc815\ub3c4\uac00 \ud06c\uac8c \ub2e4\ub985\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \ub514\uc9c0\ud138 \ud37c\uc2a4\ud2b8 \uace0\uac1d\uc73c\ub85c\uc758 \uc804\ud658\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uacfc\uc815\uc774 \ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74 \uc560\ud50c\uc758 \uc774\uba54\uc77c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub9c9\uc758 \ubcc0\uacbd \ub54c\ubb38\uc5d0 \ub370\uc774\ud130\uc758 \uc218\uce58\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uae30\uac00 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0 \uac00\uc6b4\ub370\uc11c\ub3c4 \ubaa8\ub4e0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ud30c\uc545\ud574\uc57c \ud560 \uae30\ubcf8\uc801\uc778 KPI\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc790\uc0ac\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc5b4\ub290 \uc815\ub3c4 \uc131\uacf5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0, \uc131\uacf5\ub960\uc744 \ub192\uc774\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 KPI 10\uac00\uc9c0\ub97c \uc18c\uac1c\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc804\uc1a1\ub960<\/h2>\n

\uc804\uc1a1\ub960\uc774\ub780 \uc774\uba54\uc77c\uc774 \uc1a1\uc2e0\ub41c \ube44\uc728\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc804\uc1a1\ub960\uc740 ((\uc1a1\uc2e0\uc218) – (\ubc18\uc1a1\uc218)) \/ (\uc1a1\uc2e0\uc218)\ub85c \uad6c\ud569\ub2c8\ub2e4.<\/p>\n

\ud0c0\uac9f\uc73c\ub85c \uc7a1\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc774\uba54\uc77c\uc774 \uc798 \ub3c4\ucc29\ud588\ub098\uc694? \ucea0\ud398\uc778\uc744 \uc7ac\uac80\ud1a0\ud560 \ub54c\ub294 \ubaa8\ub450 \uc5ec\uae30\uc11c \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc57d \uc774\uba54\uc77c\uc774 \uc218\uc2e0\ud568\uc5d0 \ub3c4\ucc29\ud558\uc9c0 \uc54a\uac70\ub098 \uc2a4\ud338 \uc774\uba54\uc77c\ub85c \uc9c1\ud589\ud558\uace0 \uc788\ub294 \uacbd\uc6b0, \uc81c\uc548\uc774\ub098 \ucf58\ud150\uce20\uac00 \uc544\ubb34\ub9ac \ub9e4\ub825\uc801\uc774\uc5b4\ub3c4 \ub3c4\ucc29\ud558\uc9c0 \uc54a\uc740 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2. \ud074\ub9ad\ub960<\/h2>\n

\ud074\ub9ad\ub960\uc774\ub780 \ud55c\ubc88 \uac1c\ubd09\ub41c \uc774\uba54\uc77c\uc774 \uba87 \ubc88 \ud074\ub9ad\ub418\uc5c8\ub294\uc9c0\ub97c \ub098\ud0c0\ub0b4\ub294 \ube44\uc728\uc785\ub2c8\ub2e4. (\uc720\ub2c8\ud06c \ud074\ub9ad\uc218) \/ (\uc804\ub2ec\ub41c \uc774\uba54\uc77c\uc218)\ub85c \uc0b0\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\ud074\ub9ad\ub960(CTR)\uc774\ub780 \uc774\uba54\uc77c\uc744 \uc5f4\uc5c8\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\uba54\uc77c \ub0b4\uc758 \ub9c1\ud06c\ub97c \uc801\uc5b4\ub3c4 \ud55c\ubc88\uc774\ub77c\ub3c4 \ud074\ub9ad\ud55c \uc774\uba54\uc77c \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774 \ube44\uc728\uc744 \uc774\uc6a9\ud558\uc5ec \uc774\uba54\uc77c\uc758 \ucf58\ud150\uce20, \uba54\uc2dc\uc9c0, \uc81c\uc548\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc744 \uc6f9 \uc804\ud658(\ud6c4\uc220)\uacfc \uc870\ud569\ud568\uc73c\ub85c\uc368, \uc774\uba54\uc77c\uacfc \uc6f9 \uba54\uc2dc\uc9c0 \ub370\uc774\ud130\uac00 \uc815\ud655\uc131\uc774 \uc788\ub294\uc9c0, \uc801\uc808\ud558\uace0 \uc77c\uad00\uc131 \uc788\uac8c \uace0\uac1d \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \ub9c1\ud06c\/URL\uc744 \ud1b5\ud55c \ud074\ub9ad<\/h2>\n

\ud558\ub098\uc758 \uc774\uba54\uc77c \ub0b4 \ub610\ub294 \ub2e4\uc218\uc758 \uc774\uba54\uc77c\uc5d0 \uac78\uce5c \ub9c1\ud06c\uc5d0 \ub300\ud55c \ub3c5\ud2b9\ud55c \ud074\ub9ad\uc785\ub2c8\ub2e4. \ubcc4\uce6d\uc774\ub098 UTM \ub9e4\uac1c\ubcc0\uc218\ub85c \ucd94\uc801\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790\uac00 \ubb34\uc5c7\uc744 \ud074\ub9ad\ud588\ub294\uc9c0 \uc544\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub192\uc740 CTR\uc740 \ud45c\uba74\uc0c1 \uc798 \ubcf4\uc774\uc9c0\ub9cc \uadf8 \ud074\ub9ad\uc774 \ubaa8\ub450 \uc804\ub2ec \uc815\uc9c0 \ubc84\ud2bc\uc774\ub77c\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc544\ub2c8\uba74 \uc774\uba54\uc77c \ub0b4 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \ub9c1\ud06c\ub97c \ud074\ub9ad\ud588\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. \ub9c1\ud06c \ubcc4 \ud074\ub9ad \uc218\ub97c \ud30c\uc545\ud558\uba74 \ubb34\uc5c7\uc774 \uc2dc\uccad\uc790 \ubc0f \uccad\ucde8\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub294\uc9c0, \uc774\uba54\uc77c \ud750\ub984\uc774 \uc758\ub3c4\ud55c \ub300\ub85c \ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

4. \uc774\ubca4\ud2b8 \ub7ec\uadf8<\/h2>\n

\uc774\ubca4\ud2b8 \ub7ec\uadf8\ub294 \ud074\ub9ad\ubd80\ud130 \uc1a1\uc2e0\uae4c\uc9c0\uc758 \ud3c9\uade0 \uc2dc\uac04\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\ub204\uac00 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \ubb34\uc5c7\uc744 \ud074\ub9ad\ud588\ub294\uc9c0\ub294 \uc815\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac70\uae30\uc5d0 \ub3c4\ub2ec\ud558\uae30\uae4c\uc9c0 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc2dc\uac04\uc774 \uac78\ub838\uc744\uae4c\uc694? \uc774\ubca4\ud2b8 \ub7ec\uadf8\ub294 \uc81c\ubaa9\uc774\ub098 \ud504\ub9ac\ud5e4\ub354, \uc774\uba54\uc77c \ubcf8\ubb38\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ucd5c\uc801\uc758 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774 \uce21\uc815\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \ubc14\ub85c \uac1c\ubd09\ud558\ub294\uc9c0 \uc544\ub2c8\uba74 \uc218\uc2e0\ud568 \uc548\uc5d0 \uccb4\ub958\uc2dc\ud0a4\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

5. \ubc18\uc1a1 \uc720\ud615\ubcc4 \ubc18\uc1a1\ub960<\/h2>\n

\ubc18\uc1a1\ub960\uc774\ub780 \uc774\uba54\uc77c \uace0\uac1d(\uad6c\uae00, \uc560\ud50c \ub4f1)\uc5d0\uac8c \uac70\ubd80\ub41c \uba54\uc2dc\uc9c0\uc758 \ube44\uc728\uc785\ub2c8\ub2e4. \uacc4\uc0b0 \ubc29\ubc95 : (\ubc18\uc1a1 \uc218) \/ (\uc1a1\uc2e0 \uc218).<\/p>\n

\uc804\uc1a1\ub960\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc911\uc694\ud55c KPI \uc911 \ud558\ub098\uc774\uc9c0\ub9cc \uadf8\uac83\ub9cc\uc73c\ub85c \uc804\uccb4\ub97c \ubcf4\uae30\uc5d0\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \ub9cc\uc57d \ub2f9\uc2e0\uc758 \uc774\uba54\uc77c\uc774 \uace0\uac1d\uc758 \uc218\uc2e0\ud568\uc5d0 \ub3c4\ucc29\ud558\uc9c0 \uc54a\uc558\ub2e4\uba74 \uadf8 \uc774\uc720\ub97c \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4. \uc798\ubabb\ub41c \uc774\uba54\uc77c \uc8fc\uc18c, \ubc1b\uc740 \ud3b8\uc9c0\ud568\uc758 \uc6a9\ub7c9 \ucd08\uacfc, \uc11c\ubc84 \ub2e4\uc6b4, \uc218\uc2e0\ud568\uc5d0 \ub300\ud574 \ub108\ubb34 \ud070 \uc774\uba54\uc77c \ub4f1 \ub2e4\uc591\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uc1a1\uc740 \ubcf4\ud1b5 \ub2e4\uc74c\uacfc \uac19\uc740 \uce74\ud14c\uace0\ub9ac\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4:<\/p>\n

\ucc28\ub2e8. \ubd88\ub9cc\uc0ac\ud56d, \ube14\ub85d\ub9ac\uc2a4\ud2b8, \ucf58\ud150\uce20, URL \ucc28\ub2e8, \uc778\uc99d \uc624\ub958 \ub4f1\uc73c\ub85c \uc778\ud55c \ubc18\uc1a1. \ud558\ub4dc. \ubbf8\uc9c0\uc758 \ub3c4\uba54\uc778\uc774\ub098 \uc0ac\uc6a9\uc790 \ub610\ub294 \uad6c\ubb38 \uc624\ub958\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ubc18\uc1a1. \uc18c\ud504\ud2b8. \uc774\uba54\uc77c \ud568\uc758 \uc6a9\ub7c9 \ucd08\uacfc\ub098 \uc77c\uc2dc\uc801\uc778 \ube44\ud65c\uc131 \ub610\ub294 \uc77c\uc2dc\uc801\uc778 \ub3c4\uba54\uc778 \uc7a5\uc560\ub85c \uc778\ud55c \ubc18\uc1a1. \uae30\uc220. \uc11c\ubc84, \ub370\uc774\ud130 \ud615\uc2dd \ub610\ub294 \ub124\ud2b8\uc6cc\ud06c \uc624\ub958\ub85c \uc778\ud574 \ubc1c\uc0dd\ud55c \ubc18\uc1a1.<\/p>\n

\u201c\ud5a5\ud6c4 \ubc18\uc1a1\uc744 \ud53c\ud558\uae30 \uc704\ud574 \ubc18\uc1a1\ub41c \uc774\uba54\uc77c\uacfc \uadf8 \uc774\uc720\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

\ud5a5\ud6c4 \ubc18\uc1a1\uc744 \ud53c\ud558\uae30 \uc704\ud574 \ubc18\uc1a1\ub41c \uc774\uba54\uc77c\uacfc \uadf8 \uc774\uc720\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ucc28\ub2e8 \ubc18\uc1a1\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uc2e4\uc218\ub97c \ub098\ud0c0\ub0b4\ub294 \ubc18\uba74 \uc18c\ud504\ud2b8 \ubc18\uc1a1\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ucee8\ud2b8\ub864\uc774 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n

6. \uad6c\ub3c5 \ud574\uc9c0\uc728 \ubc0f \ubbfc\uc6d0\uc728<\/h2>\n

\ubc30\ud3ec \uc815\uc9c0\uc728\uc740 \ubc30\ud3ec \uc218\uc5d0 \ub300\ud574 \uad6c\ub3c5\uc774 \ud574\uc81c\ub41c \uc218\uc758 \ube44\uc728\uc785\ub2c8\ub2e4.<\/p>\n

\ubd88\ub9cc\uc728\uc740 \uc804\ub2ec \uc218\uc5d0 \ub300\ud55c \ubd88\ub9cc \ube44\uc728\uc785\ub2c8\ub2e4. \ubd88\ub9cc\uc740 \uac00\uc785\uc790\uac00 \ud574\ub2f9 \uc774\uba54\uc77c\uc744 \uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ud55c \uacbd\uc6b0\uc5d0 \uae30\ub85d\ub429\ub2c8\ub2e4.<\/p>\n

\uc804\uc1a1 \uc815\uc9c0\ub294 \ud300\uc758 \uc0ac\uae30\ub97c \ub5a8\uc5b4\ub728\ub9ac\uc9c0\ub9cc \uac70\uae30\uc5d0\uc11c \ubc30\uc6b8 \uc218 \uc788\ub294 \uc810\ub3c4 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \ubca4\uce58\ub9c8\ud06c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uba54\uc77c 1\ud1b5\ub2f9 \ud3c9\uade0 \uc804\uc1a1 \uc815\uc9c0\uc728\uc740 \uc5bc\ub9c8\ub098 \ub420\uae4c\uc694? \uad6c\ub3c5 \ud574\uc9c0\uac00 \ubc1c\uc0dd\ud558\ub294 \uac83\uc740 \ub2f9\uc5f0\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc5b4\ub9b0 \uc790\ub140\ub97c \ub454 \ubd80\ubaa8\ub97c \ud0c0\uae43\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\uc740 \uadf8 \uace0\uac1d\uc758 \uc790\ub140\uac00 \uadf8 \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc744 \uc878\uc5c5\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa9\ub85d\uc744 \uaf3c\uaf3c\ud558\uac8c \uc870\uc0ac\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, \ud2b9\uc815 \uc774\uba54\uc77c\uc774\ub098 \uad6c\ub3c5 \ud574\uc9c0, \uace0\uac1d\uc758 \ubd88\ub9cc\uc774 \ub9ce\uc740 \uacbd\uc6b0\ub294 \ud0c0\uac9f\ud305, \ube48\ub3c4, \uba54\uc2dc\uc9d5, \ucc44\ub110, \uc81c\ud488 \uc81c\uc548 \ub4f1 \ubaa8\ub4e0 \uba74\uc5d0\uc11c \ubcc0\ud654\ub97c \ud544\uc694\ub85c \ud558\ub294 \uc2e0\ud638 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uac01 \uc774\uba54\uc77c\uc758 \uc81c\ubaa9\uc774\ub098 \ucee8\ud150\uce20\uc758 \ub0b4\uc6a9\uc744 \uc0c1\uc138\ud558\uac8c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ud5a5\ud6c4 \ud53c\ud574\uc57c \ud558\ub294 \uc2e4\uc218\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

7. \uc6f9 \ud2b8\ub798\ud53d\uacfc \uc804\ud658<\/h2>\n

\uc6f9 \ud2b8\ub798\ud53d\uacfc \uc804\ud658, \uadf8\ub9ac\uace0 \ub9e4\ucd9c\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc591\uc2dd\uc774 \ub418\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4. \uac70\uc758 \ubaa8\ub4e0 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc740 \uace0\uac1d\uc744 \uc5b4\ub5a0\ud55c \uc6f9 \uc18d\uc131\uc73c\ub85c \uc774\ub04c\uace0 \uac00\uc11c \uac70\uae30\uc11c \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \uc561\uc158\uc740 \ucd94\uc801\ub418\uc9c0 \uc54a\uace0 \ubc29\uce58\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ucd94\uc801\ud558\ub824\uba74 \uc774\uba54\uc77c\uacfc \uc6f9\uc774\ub77c\ub294 \ub450 \uac1c\uc758 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc77c\ubc18\uc801\uc73c\ub85c \uc774\uba54\uc77c \ub9c1\ud06c\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \uc0bd\uc785\ud558\uc5ec, \uc774\uba54\uc77c \uc790\ub3d9 \uc1a1\uc2e0 \ub3c4\uad6c\ub85c \ubcf4\ub0b8 \uc774\uba54\uc77c \ubc0f \ucea0\ud398\uc778\uacfc \uc6f9 \ud574\uc11d \ub3c4\uad6c\uc758 \uc6f9 \ud398\uc774\uc9c0\ub97c \uc27d\uac8c \ub9e4\uce6d\uc2dc\ud0a4\uace0 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uce21\uc815\ud56d\ubaa9\uc740 \uc628\ub77c\uc778 \ubc29\ubb38, \uad6c\ub9e4, \ub2e4\uc6b4\ub85c\ub4dc \ub610\ub294 \uc720\uc0ac\ud55c \ucf5c \ud22c \uc561\uc158 \uc644\ub8cc \ub4f1 \uc774\uba54\uc77c \ubaa9\uc801\uc744 \ub2ec\uc131\ud55c \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0b4\uae30 \ub54c\ubb38\uc5d0 \ucd94\uc801\ud560 \uac00\uce58\uac00 \ucda9\ubd84\ud788 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\uac83\uc740 ROI \uce21\uc815 \ubc0f \ucea0\ud398\uc778 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \ucd5c\uc801\ud654\uc5d0 \uc788\uc5b4\uc11c \ud2b9\ud788 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n

\u201c\uace0\uac1d\uc5d0\uac8c \ubcf4\ub0b4\ub294 \uc774\uba54\uc77c\uc758 \ub300\ubd80\ubd84\uc740 \ud2b9\uc815 \ubaa9\uc801\uc744 \uac00\uc9c0\uace0 \ubcf4\ub0b4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc77c\ub828\uc758 \uc774\uba54\uc77c\uc774\ub4e0 \ub9ce\uc740 \ucc44\ub110\uc5d0 \uac78\uce5c \ubcf5\uc7a1\ud55c \uba54\uc2dc\uc9c0\uc774\ub4e0 \uc774\uac83\uc740 \ubaa8\ub450 \ub2e4 \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

8. \ucea0\ud398\uc778 \uc2e4\uc801 (\ucea0\ud398\uc778 \ubcc4 \ub610\ub294 \uc774\uba54\uc77c \ubcc4)<\/h2>\n

\uace0\uac1d\uc5d0\uac8c \ubcf4\ub0b4\ub294 \uc774\uba54\uc77c\uc740 \uc2ec\uc0ac\uc219\uace0\ud55c \ud6c4 \ubcf4\ub0c5\ub2c8\ub2e4. \uc77c\ub828\uc758 \uc774\uba54\uc77c\uc774\ub4e0 \ub9ce\uc740 \ucc44\ub110\uc5d0 \uac78\uce5c \ubcf5\uc7a1\ud55c \uba54\uc2dc\uc9c0\uc774\ub4e0 \uc774\uac83\uc740 \ubaa8\ub450 \ubcf4\ub2e4 \ud070 \uace0\uac1d \uc5ec\uc815\uc758 \uc77c\ubd80\uc785\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \ud55c \ud1b5\uc758 \uc774\uba54\uc77c\uc774 \uc5ec\ub7ec \uc5ec\uc815\uc5d0\uc11c, \ub2e4\ub978 \uc7a0\uc7ac\uace0\uac1d\uc774\ub098 \ub2e4\ub978 \uc2dc\uccad\uc790 \ubc0f \uccad\ucde8\uc790\uc5d0\uac8c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5a0\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc774\uba54\uc77c \uc2e4\uc801\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ucea0\ud398\uc778\ubcc4 \uc774\uba54\uc77c \uc2e4\uc801\uacfc \ud2b9\uc815 \uc774\uba54\uc77c \uc2e4\uc801\uc744 \ubaa8\ub450 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4 \ucea0\ud398\uc778 \uc804\uccb4\uc758 \ud074\ub9ad\uc728\uacfc \uc5ec\ub7ec \ucea0\ud398\uc778\uc5d0\uc11c \uac1c\ubcc4 \uc774\uba54\uc77c\uc758 \ud074\ub9ad\uc728 \ub4f1 \uac01\uac01\uc5d0 \ub300\ud574 \uac1c\ubcc4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 KPI\ub97c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ucea0\ud398\uc778\uc774 \uc798 \ub418\uace0 \uc788\ub294 \uc774\uc720\ub098 \uc798 \ub418\uc9c0 \uc54a\ub294 \uc774\uc720\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uace0 \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc774\uba54\uc77c\uc744 \uc0ac\uc6a9\ud558\uba74 \uc88b\uc744\uc9c0\ub3c4 \uc0dd\uac01\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

9. \uac00\uc785\uc790 \ub9ac\uc2a4\ud2b8 \uc131\uc7a5\ub960 \ubc0f \ud2b8\ub80c\ub4dc<\/h2>\n

\uc9c0\uae08\uae4c\uc9c0 \uc124\uba85\ud574 \uc628 \uac83\uc758 \ubc30\uacbd\uc5d0\ub294 \uac00\uc785\uc790 \ub9ac\uc2a4\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \uac00\uc785\uc790 \ub9ac\uc2a4\ud2b8\ub294 \uc131\uc7a5\ud558\uace0 \uc788\ub098\uc694? \uc544\ub2c8\uba74 \uc815\uccb4 \uc911\uc774\uac70\ub098 \uac10\uc18c\ud558\uace0 \uc788\ub098\uc694? \ub2e4\uc591\ud55c \ub9ac\uc2a4\ud2b8\uc640 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc740 \uc774\uba54\uc77c \uc131\ub2a5\uc774\ub098 \uc774\uba54\uc77c \ub4f1\ub85d CTA\uac00 \ud6a8\uacfc\uc801\uc778\uc9c0 \uc5ec\ubd80\ub97c \uc544\ub294 \ub370 \uc911\uc694\ud55c \uc9c0\ud45c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \ucea0\ud398\uc778 \ubc0f \uc774\uba54\uc77c \uc2e4\uc801\uacfc \ube44\uad50\ud558\uba74\uc11c \ub9ac\uc2a4\ud2b8\uc758 \uc0c1\ud0dc\ub97c \ud655\uc778\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud55c \ub2e4\ub978 KPI(CTR, \ubc18\uc1a1, \uc804\uc1a1\ub960 \ub4f1)\uc640 \uac19\uc740 \uae30\uac04 \ub9ac\uc2a4\ud2b8\uc758 \uc131\uc7a5\uc744 \uc0b4\ud3b4\ubd05\uc2dc\ub2e4. \ub0ae\uc740 CTR\uacfc \ubd80\uc9c4\ud55c \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\uc5d0 \uc0c1\uad00\uad00\uacc4\uac00 \uc788\uc744\uae4c\uc694?<\/p>\n

\uc5b4\uca4c\uba74 \ud2b9\uc815 \uc774\uba54\uc77c\uc5d0\uc11c \ub9ac\uc2a4\ud2b8 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \ubd88\ub9cc\uc774 \uae09\uc99d\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ub9ac\uc2a4\ud2b8\uac00 \uac10\uc18c\ud588\uc744 \uac00\ub2a5\uc131\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc55e\uc73c\ub85c\uc758 \uac1c\uc120\uc810\uc744 \uc544\ub294 \ub370 \ud78c\ud2b8\uac00 \ub429\ub2c8\ub2e4.<\/p>\n

\u201c\uace0\uac1d\uc758 \ub192\uc740 \ucc38\uc5ec\uc728\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\uac00 \ub192\ub2e4\ub294 \uac83\uc774\uace0 \ud5a5\ud6c4 \ud0c0\uac9f\uc73c\ub85c \uc0bc\uc544\uc57c \ud560 \uace0\uac1d\uc77c\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

10. \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740\/\ub0ae\uc740 \uac00\uc785\uc790<\/h2>\n

\ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9ac\uc2a4\ud2b8 \uc911 \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uac00\uc785\uc790\uc640 \ub0ae\uc740 \uac00\uc785\uc790\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \uac83\ub3c4 \ud6cc\ub96d\ud55c \ud6c8\ub828\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \ub192\uc740 \ucc38\uc5ec\ub3c4\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\uac00 \ub192\ub2e4\ub294 \uac83\uc774\uace0 \ud5a5\ud6c4 \ud0c0\uac9f\uc73c\ub85c \uc0bc\uc544\uc57c \ud560 \uace0\uac1d\uc77c\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, \ucc38\uc5ec\uac00 \ub0ae\uc740 \uacbd\uc6b0\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ud0c0\uac9f\ud305\uc774 \ud544\uc694\ud558\uac70\ub098 \ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uc644\uc804\ud788 \uc0ad\uc81c\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uc911\uc694\ud55c \uac83\uc740 \ub9ac\uc2a4\ud2b8 \ud06c\uae30\uac00 \uc544\ub2c8\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ac\uc2a4\ud2b8 \ub0b4 \uba87 \uba85\uc774 \uc2e4\uc81c\ub85c \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud558\ub294\uc9c0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uacc4\uc18d \ubcc0\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uae30\ubcf8\uc801\uc778 \uc6d0\uce59\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \uac83\uc744 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc740 \uc6b0\ub9ac\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud569\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc704\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uba74\uc11c \uc774\ub7ec\ud55c \uc131\uacf5\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubbfc\ucca9\ud558\uac8c \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c KPI\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc2dc\uc791\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc9c0\ub9cc, \ub2e8\uc9c0 \uadf8\uac83\uc5d0\ub9cc \uba38\ubb3c\ub7ec\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ud56d\uc0c1 \ubc30\uc6b0\uace0 \uc2dc\ud5d8\ud558\uba70 \uc9c4\ud654\ub97c \uacc4\uc18d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uacc4\uc18d \ubcc0\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uae30\ubcf8\uc801\uc778 \uc6d0\uce59\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uac00\uce58 \uc788\ub294 \uac83\uc744 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc740 \uae30\ub300\uc5d0 \ubd80\uc751\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ud30c\uc545\ud574\uc57c \ud560 \uae30\ubcf8\uc801\uc778 KPI\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc790\uc0ac\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc5b4\ub290 \uc815\ub3c4…<\/p>\n","protected":false},"author":1,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"\n\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 TOP KPI 10\uac00\uc9c0 - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc5f4\uc2ec\ud788 \ubcf4\ub0b8 \ub274\uc2a4\ub808\ud130, \uc131\uacfc\uac00 \uad81\uae08\ud558\uc2e0\uac00\uc694? 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