{"id":655,"date":"2022-11-18T20:27:00","date_gmt":"2025-11-12T20:27:41","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=655"},"modified":"2025-12-26T20:07:10","modified_gmt":"2025-12-26T11:07:10","slug":"bigdata-marketing-point","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/bigdata-marketing-point\/","title":{"rendered":"\ube45\ub370\uc774\ud130\ub97c \uc774\uc6a9\ud55c \ub9c8\ucf00\ud305 \ud3ec\uc778\ud2b8\uc640 \ud65c\uc6a9 \uc0ac\ub840"},"content":{"rendered":"<p>\uc218\ub9ce\uc740 \uae30\uc5c5\uc744 \uc9c0\uc6d0\ud574 \uc628 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uc774\uc6a9\ud558\uba74\uc11c \uc5bb\ub294 \uc7a5\uc810\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc758 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\ub97c \uc54c\uae30 \uc27d\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uacfc \uc131\uacf5\uc0ac\ub840, \uadf8\ub9ac\uace0 \uc2e4\ucc9c\ud558\uae30 \uc704\ud55c \ud3ec\uc778\ud2b8\uc640 \ub3c4\uad6c\ub97c \uc54c\uc544\ubcf4\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ucd95\ud574\ubcf4\uc138\uc694.<\/p>\n<p>AI \uae30\uc220\uc758 \ubc1c\uc804\uacfc DX\uc758 \ucd94\uc9c4\uc73c\ub85c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\ub3c4 \ube45\ub370\uc774\ud130 \ud65c\uc6a9\uc774 \ube60\ub974\uac8c \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \uc9c0\uae08 \ub2f9\uc7a5 \uc774\ub7ec\ud55c \ud750\ub984\uc5d0 \ub300\uc751\ud558\uc9c0 \uc54a\uace0 \ub098\uc911\uc5d0 \uae68\ub2eb\uac8c \ub41c\ub2e4\uba74, \uadf8\ub54c\ub294 \uc774\ubbf8 \uc2dc\ub300\uc5d0 \ub4a4\ucc98\uc838 \uc788\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc218\ub9ce\uc740 \uae30\uc5c5\uc744 \uc9c0\uc6d0\ud574 \uc628 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc5bb\ub294 \uc7a5\uc810\uacfc \uc804\ub7b5 \uc218\ub9bd\uc758 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\ub97c \uc54c\uae30 \uc27d\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc774 \uae00\uc744 \uc77d\uc73c\uba74 \uc5ec\ub7ec\ubd84\uc774 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \ud558\uae30 \uc704\ud574\uc11c \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131<\/h2>\n<p>\ube45\ub370\uc774\ud130 \ubd84\uc11d\uc740 \uace0\uac1d\uc758 \ud589\ub3d9\u00b7\uc0ac\uace0\uc758 \uc815\ubc00\ud55c \ud30c\uc545\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0 \ub9c8\ucf00\ud305 \uac1c\uc120\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubcf8\uc5d0\uc11c \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uc774 \uae09\uaca9\ud558\uac8c \ubd80\uac01\ub41c \ubc30\uacbd\uc5d0\ub294, \uc5ec\ub7ec \ub300\uae30\uc5c5 \uc911 \ube45\ub370\uc774\ud130\uc758 \ud65c\uc6a9\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \ub0a8\uae30\ub294 \uae30\uc5c5\uc758 \ub4f1\uc7a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305\uc740 \ud0c0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6c0\uc9c1\uc784\uc5d0\ub3c4 \uc88c\uc6b0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uc0ac\uac00 \uc787\ub530\ub77c \ube45\ub370\uc774\ud130\uc758 \ud65c\uc6a9\uc744 \ub3c4\uc785\ud55c\ub2e4\uba74 \uc790\uc0ac\uac00 \ube44\uc988\ub2c8\uc2a4\uc0c1\uc758 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \uba3c\uc800 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840\ubd80\ud130 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">\ube45 \ub370\uc774\ud130 \ub9c8\ucf00\ud305 3\uac00\uc9c0 \uc131\uacf5\uc0ac\ub840<\/h2>\n<p>\ub2e4\uc74c\uc740 \ube45 \ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud55c \ub300\uae30\uc5c5 3\uc0ac\uc758 \uc131\uacf5\uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"1\">1. \uba54\ub974\uce74\ub9ac<\/h3>\n<p>2013\ub144\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud55c \uc77c\ubcf8 \uae30\uc5c5 \uba54\ub974\uce74\ub9ac\ub294 2021\ub144 \ud604\uc7ac \uc6d4\uac04 \ud65c\ub3d9\uc801\uc778 \uc0ac\uc6a9\uc790 \uc218\uac00 1,802\ub9cc \uba85\uc5d0 \uc774\ub974\ub294 \uc778\uae30 \ud504\ub9ac\ub9c8 \uc571(\ud504\ub9ac\ub9c8\ucf13\uacfc \uc571\uc758 \ud569\uc131\uc5b4\ub85c \uc77c\ubcf8 \uc628\ub77c\uc778 \uc911\uace0 \uc0ac\uc774\ud2b8 \ubc0f \uc571)\uc785\ub2c8\ub2e4. \uba54\ub974\uce74\ub9ac\ub294 \ube45\ub370\uc774\ud130\ub97c \ud1b5\ud558\uc5ec 3\uac1c\uc758 KPI(\uc911\uc694 \uc5c5\uc801 \uc9c0\ud45c)\ub97c \uc0b0\ucd9c\ud558\uace0 \uc801\uc808\ud55c \ub300\ucc45\uc744 \uc138\uc6cc \uc2e4\ud589\ud568\uc73c\ub85c\uc368 \uacc4\uc18d \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>GMV(\ucd1d \uc720\ud1b5\uc561) = \uad6c\ub9e4\uc790 \uc218 \u00d7 \uad6c\ub9e4\uc790 \ub2f9 \uad6c\uc785 \uc218 \u00d7 \uc0c1\ud488 \ub2e8\uac00<\/li>\n<li>STR (\ucd9c\ud488\ubb3c\uc758 \ub9e4\uac01\ub960) = \ub9e4\uac01 \uc218 \/ \ucd9c\ud488 \uc218<\/li>\n<li>\uad6c\uc785 \ub610\ub294 \ub9e4\uac01 LTV (1\uc778\ub2f9 \uc774\uc6a9\uc561) = \ucd5c\ucd08 \uc774\uc6a9\ub960 \u00d7 \uacc4\uc18d \uc774\uc6a9\ub960 \u00d7 \ub2e8\uac00<\/li>\n<\/ul>\n<p>\ucd9c\ucc98: [b\u2192academy #10] \uba54\ub8e8\uce74\ub9ac\uc758 &#8220;\ub300\ub2e8\ud55c&#8221; \ub370\uc774\ud130 \ub9c8\ucf00\ud305<\/p>\n<p>\uba54\ub974\uce74\ub9ac\uc758 \uc804\ub7b5\uc740 \ud06c\uac8c \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 2\uac00\uc9c0\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1)\uc624\ud504\ub77c\uc778 \uc804\ub7b5<\/p>\n<p>\uba54\ub974\uce74\ub9ac\ub294 \ud310\ub9e4\uc790\uc640 \uad6c\ub9e4\uc790\uc758 \uade0\ud615\uc774 \uc911\uc694\ud55c \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. TVCM\uacfc \uac19\uc740 \uc624\ud504\ub77c\uc778 \uc804\ub7b5\uc5d0\uc11c \u201c\uc9c0\uae08 \uc5b4\ub290 \ucabd\uc5d0 \uc5b4\ud544\ud574\uc57c \ud558\ub294\uac00\u201d\uc640 \u201c\ud310\ub9e4\uc640 \uad6c\uc785\uc744 \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5a0\ud55c \ucea0\ud398\uc778\uc774 \ubc14\ud0d5\uc774 \ub418\uace0 \uc788\ub294\uac00\u201d\ub97c \uacb0\uc815\ud558\uae30 \uc704\ud55c \ub2e8\uc11c\ub85c \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2)\uc628\ub77c\uc778 \uc804\ub7b5<\/p>\n<p>\uc628\ub77c\uc778\uc5d0\uc11c\ub294 \uc8fc\ub85c \ucfe0\ud3f0\uc744 \ubc30\ud3ec\ud558\ub294 \uc77c\uc5d0 \ube45\ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc6d4 \ud560\uc778\uc728\uc774 \uc0c1\uc2b9\ud568\uacfc \ub3d9\uc2dc\uc5d0 \uacc4\uc18d\ud574\uc11c \uc774\uc6a9\uc774 \uac00\ub2a5\ud55c \ucfe0\ud3f0\uc774\ub098, \uac70\ub798\uac00 \uc77c\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \uacbd\uc6b0\uc5d0 \ub9c8\uc9c0\ub9c9 \uacb0\uc815\uc744 \ub3c4\uc6b8 \uc218 \uc788\ub294 \ucfe0\ud3f0 \ub4f1\uc744 \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ubc30\ud3ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc744 \ud1b5\ud574 \uacb0\uacfc\uc801\uc73c\ub85c \uae30\uc874\ubcf4\ub2e4 \uc2e0\uaddc \uc0ac\uc6a9\uc790\uc758 \ucd5c\ucd08 \uc774\uc6a9\uc218\uac00 2\ubc30\uac00 \ub418\uc5c8\uace0 \ud22c\uc790 \ud68c\uc218\uc728\ub3c4 100%\ub97c \ub118\uc5c8\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"2\">2. \uc544\ub9c8\uc874<\/h3>\n<p>\uc720\uba85\ud55c \uc138\uacc4 \ucd5c\ub300 EC \uc0ac\uc774\ud2b8 \uc544\ub9c8\uc874\ub3c4 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uc55e\uc7a5\uc11c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uace0\uac1d\uc758 \ud589\ub3d9 \ubd84\uc11d\uc73c\ub85c \uac00\uaca9 \uc778\ud558\uc5c6\uc774 \uc774\uc775\uc758 \uc0c1\uc2b9<\/b><\/p>\n<p>\uc544\ub9c8\uc874\uc740 \uc778\uae30 \uc0c1\ud488 \uc678\uc5d0\ub294 \uad73\uc774 \uac00\uaca9\uc744 \ub0b4\ub9ac\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \uc774\uc775\uc744 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \uace0\uac1d \ud589\ub3d9 \ubd84\uc11d\uc744 \ud1b5\ud558\uc5ec \ucd5c\uc801\uc758 \uc0c1\ud488\uc744 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ucd94\ucc9c\ud558\ub294 \ub4f1 \uac00\uaca9 \uc778\ud558 \uc678\uc758 \ubc29\ubc95\uc73c\ub85c \ucda9\ubd84\ud55c \ud310\ub9e4 \uae30\ud68c\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \uc774\uc775 \uadf9\ub300\ud654\ub97c \ub178\ub9ac\ub294 \ud615\ud0dc\uc774\uba70, \uc774\ub978\ubc14 \u201c\ub871\ud14c\uc77c \uc804\ub7b5(\uba54\uc778\uc774 \ub418\ub294 \ud310\ub9e4\ucc98 \uc774\uc678\uc758 \uc0c1\ud488 \ub9e4\uc0c1\uc744 \uc313\uc544\uc11c \uc548\uc815\ub41c \uc774\uc775\uc744 \ud655\ubcf4\ud574 \ub098\uac00\ub294 \ubc29\ubc95)\u201c\uc5d0 \uc131\uacf5\ud558\uace0 \uc788\ub294 \uc0ac\ub840\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"3\">3. \uc2a4\uc2dc\ub85c<\/h3>\n<p>\uc77c\ubcf8\uc758 \uc778\uae30 \ud68c\uc804 \ucd08\ubc25 \uccb4\uc778\uc810 \u201c\uc2a4\uc2dc\ub85c\u201d\ub3c4 \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \ubd88\ub9cc \ud574\uc18c\ub85c \ud3d0\uae30 \uc190\uc2e4 1\/4 \uc808\uac10<\/p>\n<p>\uc2a4\uc2dc\ub85c\ub294 \uc811\uc2dc\uc5d0 IC\uce69\uc744 \ud0d1\uc7ac\ud558\uc5ec \uc5b4\ub5a4 \ucd08\ubc25 \uc7ac\ub8cc\ub97c \uc5b4\ub290 \uc2dc\uac04\ub300\uc5d0 \uc5bc\ub9c8\ub098 \uba39\ub294\uc9c0 \ucd08\ubc25 \uc7ac\ub8cc\uc758 \uc218\uc694\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc874\ubcf4\ub2e4 \uace0\uac1d \uc694\uad6c\ub97c \ucda9\uc871\ud55c \uc885\ub958\uc758 \ucd08\ubc25\uc744 \ub808\uc778\uc5d0 \ubcf4\ub0bc \uc218 \uc788\uac8c \ub418\uc5b4 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc131\uacf5\ud558\uc600\uace0 \ud3d0\uae30 \uc190\uc2e4\ub3c4 \uc608\ub144\uc758 1\/4 \uc815\ub3c4\ub85c \uc904\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">\ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 3\uac00\uc9c0 \uc7a5\uc810<\/h2>\n<p>\uacc4\uc18d\ud574\uc11c \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub354\uc6b1 \ubcf5\uc7a1\ud574\uc9c0\ub294 \uace0\uac1d \ud589\ub3d9\uc744 \uac00\uc2dc\ud654\ud55c \uc608\uce21<\/h3>\n<p>\ube45\ub370\uc774\ud130 \ud65c\uc6a9\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc73c\ub85c \uaf3d\ud788\ub294 \uac83\uc740 \uac1d\uad00\uc801 \uc218\uce58\uc5d0 \uae30\ubc18\ud55c \uace0\uac1d \ud589\ub3d9 \uac00\uc2dc\ud654\uc640 \uc608\uce21\uc785\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \uae30\uc874 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ube44\ud574 \uace0\uac1d \uac1c\uac1c\uc778\uc758 \ud589\ub3d9\uc744 \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc74c\uc5d0 \ucde8\ud560 \ud589\ub3d9\uc758 \uc608\uce21\ub3c4 \uac00\ub2a5\ud558\uac8c \ub429\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\uc758 \ud65c\uc6a9\uc740 \uae30\uc5c5\uc5d0\uac8c \uc788\uc5b4 \ud070 \ud558\ub098\uc758 \ubaa9\ud45c\uc778 \u201cOne to One \ub9c8\ucf00\ud305(\uace0\uac1d \uac1c\uac1c\uc778\uc5d0 \ub300\ud558\uc5ec \ub2e4\uac00\uac00\ub294 \ub9c8\ucf00\ud305)\u201d\uc758 \uc2e4\ud604\uc744 \ud5a5\ud55c \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uc0ac\uc5c5 \uacfc\uc81c\uc758 \ubc1c\uacac<\/h3>\n<p>\uba54\ub974\uce74\ub9ac\uc758 \ud310\ub9e4\uc790\uc640 \uad6c\ub9e4\uc790\uc758 \uc608\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc740 \uc790\uc0ac\uac00 \uc548\uace0 \uc788\ub294 \uc0ac\uc5c5 \uacfc\uc81c\ub97c \uac1d\uad00\uc801\uc778 \uc2dc\uc810\uc73c\ub85c \ub3c4\ucd9c\ud558\uae30\uc5d0 \ud0c1\uc6d4\ud569\ub2c8\ub2e4. \ud604\uc7ac \ube44\uc988\ub2c8\uc2a4\uc801\uc73c\ub85c \uc57d\ud55c \ubd80\ubd84\uc774\ub098 \ud5a5\ud6c4 \ud798\uc368\uc57c \ud560 \ubd80\ubd84\uc744 \uc218\uce58\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc758 \uc758\uc0ac\uacb0\uc815\uc774\ub098 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ub370\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uacfc\uac70 \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \ud568\uaed8 \ubd84\uc11d\ud55c\ub2e4\uba74 \ud604 \uc2dc\uc810\uc5d0\uc11c \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc740 \ubb34\uc5c7\uc778\uc9c0 \uc2ec\ub3c4 \uc788\uac8c \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\ud654 \ubc0f \ucd5c\uc801\ud654<\/h3>\n<p>\uc704\uc640 \uac19\uc740 \uace0\uac1d\ud589\ub3d9\uc758 \ubd84\uc11d\uacfc \uc0ac\uc5c5\uacfc\uc81c\uc758 \ubc1c\uacac\uc740 \ube45\ub370\uc774\ud130\uc640\ub294 \uad00\uacc4\uc5c6\uc774 \ub9c8\ucf00\ud305\uc758 \uae30\ucd08\ub85c\uc11c \uc2e4\ud589\ub418\uace0 \uc788\ub294 \uc77c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ube45\ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uba74 \ub9e4\uc6b0 \uc815\ubc00\ud558\uace0 \ube60\ub974\uac8c \uc2e4\ud604\ud560 \uc218 \uc788\uac8c \ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubd84\uc11d \ubc0f \uc758\uc0ac\uacb0\uc815\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc744 \ub300\ud3ed \uc904\uc774\uace0 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc804\ubc18\uc758 \ud6a8\uc728\ud654\ub97c \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uae30\uc874\ubcf4\ub2e4 \ub192\uc740 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \ube44\uc6a9\uacfc \ud6a8\uacfc \ubaa8\ub450\uc5d0\uc11c \uc7a5\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"3\">\ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uc2e4\ucc9c\ud558\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8<\/h2>\n<p>\uc7a5\uc810\uc774 \ub9ce\uc740 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ub3c4\uc785\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\ud654 \ubc0f \ucd5c\uc801\ud654<\/h3>\n<p>\ube45\ub370\uc774\ud130\ub97c \uc62c\ubc14\ub974\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \uc778\uc7ac\ub97c \ud655\ubcf4\ud558\uac70\ub098 \uc721\uc131\ud574\uc57c \ud569\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\ub294 \ubb3b\ud600 \uc788\ub294 \ubcf4\ubb3c\ub354\ubbf8\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774 \ubcf4\ubb3c\ub354\ubbf8\ub97c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc0ac\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub204\uad6c\ub098 \uc774\uc6a9 \uac00\ub2a5\ud55c \ud615\ud0dc\ub85c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud65c\uc6a9\uc758 \uc911\uc694\uc131\uc774 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \uc790\uc0ac \ub0b4\uc5d0\uc11c \uc778\uc7ac\ub97c \uc721\uc131\ud558\ub824\ub294 \uae30\uc5c5\ub3c4 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc7ac\uc721\uc131\uc5d0\ub294 \uc2dc\uac04\uacfc \ub178\ub825\uc774 \ub4dc\ub294\ub370, \ucd5c\uadfc\uc5d0\ub294 \uc9c1\uad00\uc801 \uc870\uc791\uc774 \uac00\ub2a5\ud55c \ubd84\uc11d \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc7ac\ube60\ub974\uac8c \uad00\ub828 \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uc2dc\uc2a4\ud15c\uc774 \uac1c\uc120\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub370\uc774\ud130\uc758 \uc77c\uc6d0\ud654\ub41c \uad00\ub9ac<\/h3>\n<p>\uc778\uc7ac\ud655\ubcf4\uc5d0 \uc774\uc5b4 \ub610 \uc911\uc694\ud55c \uac83\uc774 \ub370\uc774\ud130\uc758 \uc77c\uc6d0\ud654\ub41c \uad00\ub9ac\uc785\ub2c8\ub2e4. \uc6d0\ub798 \ub370\uc774\ud130 \ubd84\uc11d\uc740 \uc5ec\ub7ec \ub370\uc774\ud130 \uc911\uc5d0\uc11c \ud544\uc694\ud55c \uac83\ub9cc \uc120\ud0dd\ud574 \ub098\uac00\ub294 \uc2dc\ud589\ucc29\uc624\uc758 \uacfc\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \ubcf4\uad00\ud558\uace0, \uc800 \ub370\uc774\ud130\ub294 \uc601\uc5c5 \ubd80\uc11c\uc5d0\uc11c \ubcf4\uad00\ud558\ub294 \uac83\uacfc \uac19\uc774 \uc81c\uac01\uac01 \ubcf4\uad00\ub418\uae30 \ub54c\ubb38\uc5d0 \uc801\uc808\ud55c \ubd84\uc11d\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube45 \ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc801\uc808\ud55c \ub3c4\uad6c\ub97c \ub3c4\uc785\ud558\ub294 \ub4f1\uc758 \uc0ac\ub0b4 \uccb4\uc81c\ub97c \ub9cc\ub4e4\uc5b4 \ub370\uc774\ud130\ub97c \uc77c\uc6d0\ud654\ud558\uc5ec \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ubd84\uc11d \ubc0f \uac00\uc2dc\ud654<\/h3>\n<p>\uc778\uc7ac\ub97c \ud655\ubcf4\ud558\uace0 \ub370\uc774\ud130\uc758 \uc77c\uc6d0\ud654\uac00 \uc774\ub8e8\uc5b4\uc9c4 \ud6c4\uc5d0\ub294 \uc2e4\uc81c\ub85c \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \ube45\ub370\uc774\ud130 \ubd84\uc11d\uc5d0\uc11c\ub294 \ud1b5\uacc4\uc5d0 \ub300\ud574 \uc798 \ubaa8\ub974\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub3c4 \uc804\ub2ec\ub420 \uc218 \uc788\ub3c4\ub85d \ubd84\uc11d \uacb0\uacfc\ub97c \uac00\uc2dc\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0dd\uc0dd\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud558\uc5ec \ub9c8\ucf00\ud305\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc5b4\ub5a0\ud55c \uc0ac\uc2e4\uc744 \ubc1d\ud600\ub0c8\ub2e4\uba74, \ubc1d\ud78c \uc0ac\uc2e4\uc744 \ud1b5\uacc4 \uc804\ubb38\uac00 \uc774\uc678\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub3c4 \uc5bc\ub9c8\ub098 \uc54c\uae30 \uc27d\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub294\uc9c0\uac00 \uad00\uac74\uc785\ub2c8\ub2e4. \ub204\uad6c\ub098 \uc2dc\uac01\uc801\uc73c\ub85c \uc774\ud574\ud558\uae30 \uc27d\ub3c4\ub85d \uc218\uce58\ub098 \uadf8\ub798\ud504\ub97c \ub9ce\uc774 \ud65c\uc6a9\ud558\uc5ec \uacf5\uc720\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ub3c4\uad6c<\/h2>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305 \uc2e4\ud604\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub3c4\uad6c\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"tableau\">Tableau<\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 BI \ub3c4\uad6c \u2018Tableau\u2019\ub294 \ub4dc\ub798\uadf8&amp;\ub4dc\ub86d\uc744 \ube44\ub86f\ud55c \uc9c1\uad00\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ub370\uc774\ud130\uc758 \uc77c\uc6d0 \uad00\ub9ac\uc640 \ubd84\uc11d\uc744 \uc2e4\ud604\ud569\ub2c8\ub2e4. \ub2e4\ucc44\ub85c\uc6b4 \uadf8\ub798\ud504\ub97c \ub9ce\uc774 \uc0ac\uc6a9\ud558\uc5ec \ubd84\uc11d \uacb0\uacfc\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc774\ud574\ud558\uae30 \uc27d\uace0, \ud1b5\uacc4\uc5d0 \uc9c0\uc2dd\uc774 \uc5c6\ub294 \uc0ac\ub78c\ub3c4 \uc990\uac81\uac8c \ubd84\uc11d\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/products\/analytics\/overview\/?d=cta-body-promo-42\" target=\"_blank\" rel=\"noopener\">&gt;&gt; \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc778\uae30 \uc560\ub110\ub9ac\uc2a4\ud2f1\uc2a4 &#8216;Tableau&#8217;<\/a><\/p>\n<h4>\uc694\uc57d<\/h4>\n<p>\uc774\ubbf8 \ube45\ub370\uc774\ud130 \ud65c\uc6a9\uc73c\ub85c \uc131\uacfc\ub97c \ub0a8\uae30\uace0 \uc788\ub294 \uae30\uc5c5\ub4e4\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\ub294 \uc9c0\uae08, \ud0c0\uc0ac \ubabb\uc9c0\uc54a\uc740 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5ec\ub7ec\ubd84\uc758 \uae30\uc5c5 \ub610\ud55c \ube45\ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ud544\uc218\uc778 \uc2dc\ub300\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\uc120 \ub370\uc774\ud130 \ubd84\uc11d\uc774 \uac00\ub2a5\ud55c \uc778\uc7ac\uc758 \ud655\ubcf4\ub098 \ubd84\uc11d\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub3c4\uad6c\uc758 \ub3c4\uc785\uc744 \uac80\ud1a0\ud558\uba74\uc11c, \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d\ud574\uc11c \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \ub192\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uccb4\uc81c\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc744 \uae30\uc5c5\uc758 \ubaa9\ud45c\ub85c \ub450\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc218\ub9ce\uc740 \uae30\uc5c5\uc744 \uc9c0\uc6d0\ud574 \uc628 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc744 \uc774\uc6a9\ud558\uba74\uc11c \uc5bb\ub294 \uc7a5\uc810\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc758 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\ub97c \uc54c\uae30 \uc27d\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \ube45\ub370\uc774\ud130 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uacfc \uc131\uacf5\uc0ac\ub840, \uadf8\ub9ac\uace0 \uc2e4\ucc9c\ud558\uae30 \uc704\ud55c \ud3ec\uc778\ud2b8\uc640 \ub3c4\uad6c\ub97c \uc54c\uc544\ubcf4\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744&hellip;<\/p>\n","protected":false},"author":1,"featured_media":654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[101,125,79,85],"coauthors":[8],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-analytics","blog-data","blog-data-analyst","blog-marketing"],"yoast_head":"<!-- This site is optimized with the 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