{"id":658,"date":"2022-11-11T20:27:00","date_gmt":"2025-11-12T20:27:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=658"},"modified":"2025-11-27T00:02:53","modified_gmt":"2025-11-26T15:02:53","slug":"customer-service-in-banking","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/customer-service-in-banking\/","title":{"rendered":"\uace0\uac1d\uc774 \uc740\ud589\uc73c\ub85c\ubd80\ud130 \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud55c\ub2e4\ub294 \uac83\uc744 \ub4e4\uc5b4\ubcf4\uc168\ub098\uc694?"},"content":{"rendered":"<p>\uacbd\ud5d8\uc774 \uace0\uac1d \uad00\uacc4\uc758 \uc911\uc2ec\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc740\ud589 \uc11c\ube44\uc2a4\ub294 \uc2dc\uacf5\uac04\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ucc44\ub110\uc5d0\uc11c, \uc6d0\ud558\ub294 \uc2dc\uac04\ub300\uc5d0 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc5f0\uacb0\uc131 \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h1>\uc624\ub298\ub0a0, \uc740\ud589\uc740 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ucd5c\uc6b0\uc120\uc2dc \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h1>\n<p>\ubbf8\uad6d\uc5d0\uc11c\ub294 \uc18c\ub9e4 \uae08\uc735 \uc0b0\uc5c5 \uace0\uac1d\uc758 41%\uac00 \u2018\ub514\uc9c0\ud138-\uc628\ub9ac(digital-only)&#8217;\ub85c \ubd84\ub958\ub418\uba70, \uace0\uac1d\uc758 59%\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uae30\uc900\uc774 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\ub294 \ube60\ub974\uac8c \uae30\uc874 \ucc44\ub110\ub85c\ubd80\ud130 \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ubc0f \uc140\ud504 \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \ube60\ub974\uac8c \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \uc628\ub77c\uc778 \ucc44\ub110\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc740 \uc740\ud589\uc774 \uc560\uc790\uc77c\ud558\uace0, \uc544\ub9c8\uc874\uc774\ub098 \uc6b0\ubc84 \uac19\uc740 \uae30\uc5c5\uc73c\ub85c \uc775\uc219\ud574\uc9c4 \ub514\uc9c0\ud138 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8(Digital engagement)\ub97c \uace0\uac1d\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uace0\uac1d\uc758 27%\ub9cc\uc774 \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uad00\uc774 \uace0\uac1d \uc911\uc2ec\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. \uacbd\ud5d8\uc774 \uace0\uac1d \uad00\uacc4\uc758 \uc911\uc2ec\uc774 \ub428\uc5d0 \ub530\ub77c, \uc740\ud589\uc11c\ube44\uc2a4\ub294 \uc2dc\uacf5\uac04\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ucc44\ub110\uc5d0\uc11c, \uc6d0\ud558\ub294 \uc2dc\uac04\ub300\uc5d0 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc5f0\uacb0\uc131 \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc744 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc5d0 \ub450\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4. \uace0\uac1d\uc740 \uadf8\ub4e4\uc758 \ub2c8\uc988\uac00 \uc6b0\uc120\uc2dc\ub418\uae30\ub97c \ud76c\ub9dd\ud558\uba70, \uc774\ub97c \uc704\ud55c \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc740\ud589\ub9cc\uc774 \uae08\uc735 \uc0b0\uc5c5 \ub0b4 \uacbd\uc7c1\uc6b0\uc704\ub97c \uc810\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uc740\ud589\uc740 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uc911\uc810\uc801\uc73c\ub85c \uace0\ub824\ud568\uc5d0 \ub530\ub77c \ub192\uc544\uc9c0\ub294 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ub9cc\uc871\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n<ul>\n<li>\uc2dc\uacf5\uac04\uc5d0 \uad6c\uc560\ubc1b\uc9c0 \uc54a\ub294 \uc5f0\uacb0\ub41c \uace0\uac1d \uc5ec\uc815<\/li>\n<li>\uace0\uac1d\uc758 \ud2b9\uc131\uc5d0 \ub530\ub978 \ucd08\uac1c\uc778\ud654<\/li>\n<li>\uc5c5\ubb34 \uc790\ub3d9\ud654 \ubc0f \ud504\ub85c\uc138\uc2a4 \ud601\uc2e0<\/li>\n<li>\uace0\uac1d \uc11c\ube44\uc2a4 \uae30\ubc18\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5<\/li>\n<\/ul>\n<h2>\uc6d0\ud65c\ud558\uace0 \uc5f0\uacb0\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uc124\uacc4\ud558\ub2e4<\/h2>\n<p>\uace0\uac1d\uc758 68%\uac00 \ucf54\ub85c\ub09819\ub85c \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc5d0 \ub300\ud55c \uae30\ub300\uce58\uac00 \ub192\uc544\uc84c\ub2e4\uace0 \uc751\ub2f5\ud558\uba74\uc11c, \uc9c0\ub09c \uba87\ub144 \uac04 \uc740\ud589 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc740\ud589\uc740 \uace0\uac1d\uc758 \ub2c8\uc988\uc640 \ud2b9\uc131\uc5d0 \ub530\ub77c \uc6d0\ud65c\ud558\uace0 360\ub3c4 \ubc29\uba74\uc5d0\uc11c\uc758 \uc560\uc790\uc77c\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\ub2e8\uc21c\ud558\uace0 \uc9c1\uad00\uc801\uc774\uba70 \ud22c\uba85\ud55c \uac70\ub798<\/h2>\n<p>\uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc571\uc744 \uc5f4\uace0, \ubc84\ud2bc\uc744 \ub204\ub974\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ubaa8\ub4e0 \uc5c5\ubb34\ub4e4\uc744 \ucc98\ub9ac\ud558\ub294 \uac83\uc5d0 \uc775\uc219\ud55c \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubc45\ud0b9\uc774 \ud45c\uc900\uc774 \ub418\uc5c8\uc73c\uba70 \uc0ac\ub78c\ub4e4\uc774 \uc740\ud589 \uc5c5\ubb34\uc640 \uad00\ub828\ub41c \uc0ac\ud56d\uc744 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc571\uc758 \ubcf4\uc720\uc720\ubb34\uac00 \ucd5c\uc18c\ud55c\uc758 \uc2dc\uc7a5 \uc694\uad6c \uc870\uac74\uc73c\ub85c \uc790\ub9ac\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc571\uc758 \uae30\ub2a5\uacfc \uadf8\uac83\uc774 \uc740\ud589 \uc5c5\ubb34\uc640 \uad00\ub828\ub41c \ub2e4\ub978 \uace0\uac1d \uc11c\ube44\uc2a4\uc640 \uc5b4\ub5bb\uac8c \uc5f0\ub3d9\ub418\ub294\uc9c0\uac00 \ucc28\ubcc4\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc740\ud589 \ud639\uc740 \uae08\uc735 \uae30\uad00\uc744 \ud3c9\uac00\ud560 \ub54c \uc720\uc6a9\uc131\uc740 \ub9e4\uc6b0 \ud575\uc2ec\uc801\uc778 \ud3c9\uac00 \uc694\uc778\uc785\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\uace0\uac1d\uc740 \uba85\ud655\ud558\uace0 \ud22c\uba85\ud558\uba70 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc815\ubcf4\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc694\ucee8\ub300, \uace0\uac1d\uc740 \uadf8\ub4e4\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294, \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud569\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n<p>\uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc815\ubcf4\uc5d0 365\uc77c 24\uc2dc\uac04 \uc190\uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uae30\ub97c \ud76c\ub9dd\ud569\ub2c8\ub2e4. \ub610\ud55c \uc815\ubcf4\uac00 \uba85\ud655\ud558\uace0, \ud22c\uba85\ud558\uba70 \uc774\ud574\ud558\uae30 \uc27d\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, \uadf8\ub4e4\uc740 \uc740\ud589\uc73c\ub85c\ubd80\ud130 \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud558\ub294 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ubc1b\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc0ac\uc804\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc54c\ub9bc\uc744 \uc804\uc1a1\ud558\ub294 \uc11c\ube44\uc2a4, \ub300\ucd9c \ud504\ub85c\uc138\uc2a4\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uae30\ub2a5, \ubb34\ub8cc \uc2e0\uc6a9 \uc810\uc218 \uc870\ud68c \uae30\ub2a5, \uc218\uc218\ub8cc\uc640 \uc704\uc57d\uae08 \ucc98\ub9ac \ubc29\ubc95 \uc548\ub0b4 \ub4f1\uc774 \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uc11c\ube44\uc2a4\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"360\">\uc5f0\uacb0\ub41c 360\ub3c4 \uace0\uac1d \uacbd\ud5d8<\/h2>\n<p>81%\uc758 \uace0\uac1d\uc740 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc694\uccad\ud558\uae30 \uc804\uc5d0 \uc140\ud504 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uba70, \uc140\ud504\uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uacfc \uc740\ud589 \ubaa8\ub450\uc758 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uc5ec \ube60\ub978 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc0c1\ud638 \uc791\uc6a9\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc140\ud504 \uc11c\ube44\uc2a4\ub294 \uc5ec\ud0c0 \uc11c\ube44\uc2a4\ub4e4\uacfc \ud1b5\ud569\ub418\uc5b4 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc218\uc9d1\ub418\uace0 \uc5f0\uacb0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud55c \uc811\uc810\uc5d0 \ub4e4\uc5b4\uc11c\uba74, \uace0\uac1d\uacfc \uc11c\ube44\uc2a4 \uc751\ub300 \uc9c1\uc6d0 \uac04\uc758 \uc0c1\ud638\uc791\uc6a9\uacfc \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc774 \uc0c1\ud638 \uc601\ud5a5\uc744 \uc8fc\uace0 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c<b>52%\uc758 \uace0\uac1d\uc740 \ub300\ubd80\ubd84\uc758 \uc11c\ube44\uc2a4 \uc0c1\ud638\uc791\uc6a9\uc774 \ubd84\uc0b0 \ubc0f \ub2e8\uc808\ub418\uc5b4 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/b>\u201d<\/p><\/blockquote>\n<p>\ud604\uc7ac 59%\uc758 \uace0\uac1d\uc740 \uc885\uc885 \uadf8\ub4e4\uc774 \ud558\ub098\uc758 \ud68c\uc0ac\uac00 \uc544\ub2cc, \ubcc4\ub3c4\uc758 \ubd80\uc11c\ub97c \ub300\ud558\ub294 \uac83\ucc98\ub7fc \ub290\ub07c\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \ub610\ud55c 52%\uc758 \uace0\uac1d\uc740 \ub300\ubd80\ubd84\uc758 \uc11c\ube44\uc2a4 <a href=\"https:\/\/www.salesforce.com\/kr\/form\/pdf\/state-of-the-connected-customer\/\">\uc0c1\ud638\uc791\uc6a9\uc774 \ubd84\uc0b0<\/a>\ub418\uc5b4 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ubc18\ubcf5\ub41c \uc124\uba85 \uc5c6\uc774, \uc6d0\ud65c\ud55c \uc0c1\ud638\uc791\uc6a9\uc774 \uc774\ub8e8\uc5b4\uc9c0\uae30\ub97c \ud76c\ub9dd\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud300, \ucc44\ub110, \ubd80\uc11c\ub97c \ub118\ub098\ub4e4 \ub54c \uc774\uc57c\uae30\ub97c \ubc18\ubcf5\ud558\uac70\ub098 \uc0c1\ud669\uc5d0 \ub300\ud55c \uc124\uba85\uc744 \ucc98\uc74c\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \uc0c1\ud669\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uc740\ud589\uc774 \ubcf8\uc778\uc5d0 \ub300\ud55c 360\ub3c4 \ubdf0\ub97c \uac00\uc9c0\uace0 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ucd08\uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uc6b0\uc120\uc2dc\ud558\ub2e4<\/h2>\n<p>\uc5f0\uacb0\ub41c \uacbd\ud5d8 \uc678\uc5d0\ub3c4 \uace0\uac1d\uc740 \ubcf8\uc778\uc758 \ud2b9\uc131\uc5d0 \ub530\ub978 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc6d0\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 66%\ub294 \uae30\uc5c5\uc774 \uadf8\ub4e4\uc758 \uc0c1\ud669\uacfc \ub2c8\uc988\ub97c \uc774\ud574\ud558\uae30\ub97c \ud76c\ub9dd\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, 52%\uc758 \uace0\uac1d\uc740 \uae30\uc5c5\uc774 \ub9de\ucda4\ud654\ub41c \uc81c\uc548\uc744 \ud574\uc8fc\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uace0\uac1d\uc5d0 \ub300\ud55c 360\ub3c4 \ubdf0\ub97c \ud1b5\ud574 \uae08\uc735 \uae30\uad00\uc740 \ub9de\ucda4\ud654\ub41c \uc18c\ud1b5\uacfc \uc11c\ube44\uc2a4 \uc81c\uc548\uc744 \uc704\ud574 \ud544\uc694\ud55c \uc9c0\uc2dd\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc740\ud589\uc740 \uace0\uac1d\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \ubdf0\ub97c \uc774\uc6a9\ud574 \uacfc\uac70 \ud589\ub3d9 \uc774\ub825\uc5d0 \ub530\ub978 \ub9de\ucda4\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc804\ubc18\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \ub85c\uc5f4\ud2f0\ub97c \uc81c\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc790\ub3d9\ud654\uc640 \ud601\uc2e0\uc744 \ud1b5\ud569\ud558\ub2e4<\/h2>\n<p>\ud601\uc2e0\uc744 \uc704\ud574 \uc740\ud589\uc740 \ud1b5\ud569\uc801\uc778 \ub514\uc9c0\ud138 \uc194\ub8e8\uc158\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uc740\ud589\uc740 \uc790\ub3d9\ud654 \ubc0f \uc778\uacf5\uc9c0\ub2a5\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc774\uc6a9\ud558\uc5ec \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud655\ubcf4\ub41c \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uace0\uac1d \uad00\uacc4 \uac15\ud654\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uc640 \uc778\uacf5\uc9c0\ub2a5\uc758 \ud65c\uc6a9\uc744 \ud1b5\ud574 \uc740\ud589\uc740 \uace0\uac1d\uacfc\uc758 \ud6a8\uc728\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \uae30\uc5c5\uc774 \uc628\ubcf4\ub529 \uacfc\uc815\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ubcf5\uc7a1\ud55c \uac70\ub798\ub97c \ub2e8\uc21c\ud558\uace0 \uc27d\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ud658\uacbd \uad6c\ucd95\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \ub2c8\uc988\ub97c \uc608\uce21\ud568\uc73c\ub85c\uc368 \uc801\uc2dc\uc5d0 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9de\ucda4\ud654\ub41c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c<b>\uc790\ub3d9\ud654\uc640 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc740\ud589\uacfc \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/b>\u201d<\/p><\/blockquote>\n<p>\uc790\ub3d9\ud654\uc640 \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc740\ud589\uacfc \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\uacf5\uc9c0\ub2a5 \uae30\ubc18\uc758 \uc790\ub3d9\ud654\ub41c \ub9de\ucda4\ud615 \uae08\uc735 \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc5d0\uac8c \ud2b9\uc131\uc5d0 \ub530\ub978 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc804\ub2ec\ud569\ub2c8\ub2e4. \ubc88\uac70\ub85c\uc6b4 \uc808\ucc28\uc640 \ud504\ub85c\uc138\uc2a4 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uc5ec \ub2f4\ubcf4 \ub300\ucd9c \uc2b9\uc778\uc5d0\uc11c \ubd84\uc7c1 \ud574\uacb0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ube60\ub974\uace0 \uac04\ub2e8\ud55c \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \ub610\ud55c \ubd84\uc0b0\ub41c \uace0\uac1d \uc5ec\uc815, \uc911\ubcf5\ub41c \uc0c1\ud488 \uc81c\uacf5, \uae34 \ub300\uae30\uc2dc\uac04\uacfc \uac19\uc740 \ubd88\ud3b8 \uc0ac\ud56d\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uac1c\ubcc4 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uace0\uac1d \uc11c\ube44\uc2a4<\/h2>\n<p>\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\uc640 \uae30\ub2a5\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc74c\uc5d0\ub3c4 \ub9ce\uc740 \uae08\uc735 \uae30\uad00\uc740 \uace0\uac1d\uc758 \ub85c\uc5f4\ud2f0\ub97c \ub192\uc774\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc790\uccb4\ub294 \uc740\ud589\uc758 \ud2b9\ubcc4\ud55c \ucc28\ubcc4\uc810\uc774\ub098 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uc758 \ud575\uc2ec \uc694\uc778\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uacbd\ud5d8, \uc0ac\uc6a9\uc758 \ud3b8\ub9ac\ud568\uacfc \ud22c\uba85\uc131\uc740 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc774\uc9c0\ub9cc \uc774\uc5d0 \uadf8\uccd0\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc6d0\ud558\uc9c0\ub9cc \uc5ec\uc804\ud788 \uc778\uac04 \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\uc9c4 \uc774\uc810\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. 10\uba85 \uc911 7\uba85\uc758 \uace0\uac1d\uc740 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c \uc0ac\ub78c\uc758 \uc870\uc5b8\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uae08\uc735 \uae30\uad00\uc774 \uace0\uac1d\uc5d0\uac8c \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uace0\uac1d\uc744 \uc704\ud574 \ucd5c\ub300\uc758 \uc774\uc775\uc744 \ub3c4\ubaa8\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c<b>\uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud574 \uae08\uc735 \uae30\uad00\uc740 \ubaa8\ub4e0 \uace0\uac1d\uc811\uc810\uc5d0\uc11c \uadf8\ub4e4\uc744 \uba74\ubc00\ud788 \uc774\ud574\ud558\uace0 \uc788\uc74c\uc744 \uc99d\uba85\ud574\uc57c \ud569\ub2c8\ub2e4.<\/b>\u201d<\/p><\/blockquote>\n<p>\uc9c4\uc815\ud55c \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud574 \uae08\uc735 \uae30\uad00\uc740 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uc744 \uc9c4\uc815\uc73c\ub85c \uc774\ud574\ud558\uace0 \uc788\uc74c\uc744 \uc99d\uba85\ud574\uc57c \ud569\ub2c8\ub2e4. \uc740\ud589\uc740 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/\">\ub2e8\uc77c \ub370\uc774\ud130 \uc800\uc7a5\uc18c(Single Source Of Truth, SSOT)<\/a> \uae30\ubc18\uc758 \uc5f0\uacb0\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc99d\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294 \uac83\uc740, \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud55c \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uacbd\ud5d8\uc774 \ubbf8\ub798\ub2e4<\/h2>\n<p>\uace0\uac1d\uc758 88%\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \ub6f0\uc5b4\ub09c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub9cc\ud07c \uc911\uc694\ud558\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc740 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uacfc\uc81c\uc774\uba70, \uc774\ub97c \uc704\ud574\uc11c \uae30\uc5c5\uc740 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc5d0\uc11c \uace0\uac1d\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc694\uad6c, \ub2c8\uc988, \uae30\ub300\uc5d0 \ub9de\ucdb0 \uc62c\ubc14\ub978 IT \uae30\uc220\uacfc \ud234\uc5d0 \ud22c\uc790\ud55c\ub2e4\uba74, \uace0\uac1d\uc758 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uacbd\ud5d8\uc774 \uace0\uac1d \uad00\uacc4\uc758 \uc911\uc2ec\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc740\ud589 \uc11c\ube44\uc2a4\ub294 \uc2dc\uacf5\uac04\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ucc44\ub110\uc5d0\uc11c, \uc6d0\ud558\ub294 \uc2dc\uac04\ub300\uc5d0 \uae08\uc735 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc5f0\uacb0\uc131 \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uc740\ud589\uc740 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ucd5c\uc6b0\uc120\uc2dc \ud558\uace0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[],"coauthors":[8],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uace0\uac1d\uc774 \uc740\ud589\uc73c\ub85c\ubd80\ud130 \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud55c\ub2e4\ub294 \uac83\uc744 \ub4e4\uc5b4\ubcf4\uc168\ub098\uc694?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uc740\ud589 \uace0\uac1d \uc11c\ube44\uc2a4, 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\uc740\ud589\uc73c\ub85c\ubd80\ud130 \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud55c\ub2e4\ub294 \uac83\uc744 \ub4e4\uc5b4\ubcf4\uc168\ub098\uc694?\" \/>\n<meta property=\"og:description\" content=\"\uc740\ud589 \uace0\uac1d \uc11c\ube44\uc2a4, \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc838\uc57c \ud560\uae4c\uc694? \ube44\ub300\uba74 \ucc44\ub110\uc758 \ud655\uc0b0\uacfc \ud540\ud14c\ud06c\uc758 \ub4f1\uc7a5 \uc18d\uc5d0\uc11c, \uc2e0\ub8b0\ub97c \uc9c0\ud0a4\uba70 \ub514\uc9c0\ud138 \ud3b8\uc758\uc131\uc744 \ub192\uc774\ub294 \ubc45\ud0b9 \uc11c\ube44\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uc790\uc0b0 \uad00\ub9ac\ubd80\ud130 \uc634\ub2c8\ucc44\ub110 \uc0c1\ub2f4\uae4c\uc9c0, \ubbf8\ub798\ud615 \uae08\uc735 \uc11c\ube44\uc2a4 \uac00\uc774\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/customer-service-in-banking\/\" \/>\n<meta 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