{"id":661,"date":"2022-11-07T20:27:00","date_gmt":"2025-11-12T20:27:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=661"},"modified":"2025-11-27T08:11:32","modified_gmt":"2025-11-26T23:11:32","slug":"how-to-create-a-customer-centric-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/","title":{"rendered":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95"},"content":{"rendered":"<p>\uc774\uc81c\ub294 \uc88b\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc88b\uc740 \uac00\uaca9\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud558\ub294 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc740 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uace0 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uae30\ud68c\uc785\ub2c8\ub2e4.<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-header-1\"> &#8220;\uc5f0\uacb0\ub41c \uace0\uac1d\uc758 \uc0c1\ud0dc&#8221; \ubcf4\uace0\uc11c<\/a>\uc5d0 \uc758\ud558\uba74 \uae30\uc5c5 \uad6c\ub9e4\uc790\uc758 85%\uc640 \uc18c\ube44\uc790\uc758 79%\ub294 \ud68c\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uacbd\ud5d8\uc774 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub9cc\ud07c \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ud604\uba85\ud55c \uae30\uc5c5\uc740 \uc774 \uc810\uc744 \uc8fc\ubaa9\ud588\uace0 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubcc0\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcfc \uc900\ube44\uac00 \ub418\uc168\ub098\uc694?<\/p>\n<h2 id=\"what-does-it-mean-to-be-customer-centric\">\uace0\uac1d \uc911\uc2ec\uc774\ub780 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud560\uae4c\uc694?<\/h2>\n<p>\uace0\uac1d \uc911\uc2ec\uc774\ub780 \uac70\ub798 \uc804\ud6c4 \ubaa8\ub4e0 \uc21c\uac04\uc5d0 \ub180\ub77c\uc6b4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub354 \uac1c\uc778\ud654\ub418\uace0 \ub354 \ub192\uc740 \uac00\uce58\uc758 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud06c\uace0 \uc791\ub4e0 \ubaa8\ub4e0 \uae30\uc5c5\uacfc \uc870\uc9c1\uc740 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uadf8\ub4e4\uc774 \ud558\ub294 \ubaa8\ub4e0 \uc77c\uc758 \uc911\uc2ec\uc5d0 \uace0\uac1d\uc744 \ub46c\uc57c \uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac01 \uc0b0\uc5c5\uacfc \ud68c\uc0ac\ubcc4\ub85c \uace0\uac1d \uc911\uc2ec\uc744 \ub2ec\ub9ac \uc815\uc758\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc \uadf8\ub7fc\uc5d0\ub3c4 \ubaa8\ub450 \ud55c \uac00\uc9c0 \uacf5\ud1b5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc990\uac81\uace0 \uc544\uc8fc \ub9e4\ub044\ub7ec\uc6b4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc0dd\uac01\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0\uac00 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\uace0\uac1d\uc758 \uae30\ub300\ub294 \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud310\ub9e4 \uc5ec\ubd80\ub85c \uc774\uc5b4\uc9c0\uace0 \uadf8 \uace0\uac1d\uc774 \ub9e4\uc7a5\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud560\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. Salesforce\uc758<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-header-1\"> &#8220;\uc5f0\uacb0\ub41c \uace0\uac1d \ud604\ud669&#8221; \ubcf4\uace0\uc11c\ub294<\/a> \uc804 \uc138\uacc4\uc5d0 \ubd84\ud3ec\ub41c 15,000\uba85\uc758 \uc18c\ube44\uc790 \ubc0f \uae30\uc5c5 \uad6c\ub9e4\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 \uc911 92%\uac00 \uae0d\uc815\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc774 \uc7ac\uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub192\uc778\ub2e4\uace0 \ub9d0\ud588\uace0 71%\ub294 \uace0\uac1d \uc11c\ube44\uc2a4 \ud488\uc9c8\uc5d0 \ub530\ub77c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b0 \uc801\uc774 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e8\uc21c\ud788 \ubbf8\uc18c\uc640 \ud568\uaed8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc5d0 \uc751\ud55c \uc751\ub2f5\uc790\uc758 66%\ub294 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d \ub9c8\uc74c\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \uacf5\uac10\ud558\ub294 \ud0dc\ub3c4\ub97c \ubcf4\uc5ec\uc904 \uac83\uc744 \uae30\ub300\ud55c\ub2e4\uace0 \ud588\uc9c0\ub9cc 37%\ub9cc\uc774 \uc2e4\uc81c\ub85c \uadf8\ub7ec\ud55c \ud0dc\ub3c4\ub97c \ub290\uaf08\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc758 66%\ub294 \uae30\uc5c5\uc774 \uc790\uc2e0\uc774 \uac00\uc9c4 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uae30\ub300\uce58\ub97c \uc774\ud574\ud558\uae30\ub97c \uae30\ub300\ud588\uc9c0\ub9cc \uae30\ub300\uc5d0 \ubd80\uc751\ud55c \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 34%\uc758 \uae30\uc5c5(\ub300\ub7b5 3\ubd84\uc758 1)\ub9cc\uc774 \uace0\uac1d\uc744 \uace0\uc720\ud55c \uac1c\uc778\uc73c\ub85c \ucde8\uae09\ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0\uc758 \uc774\uc810\uacfc \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub294 \ubb34\uc5c7\uc774 \uc788\uc744\uae4c\uc694?<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/customer-at-center-everything\/\">\uace0\uac1d \uc911\uc2ec\uc8fc\uc758<\/a>\ub294 \uc0c8\ub85c \ub098\ud0c0\ub09c \uac1c\ub150\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ubaa8\ubc14\uc77c \uc7a5\uce58, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ud074\ub77c\uc6b0\ub4dc, \uc0ac\ubb3c \uc778\ud130\ub137 \ubc0f <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/ai-deep-dive\/\">\uc778\uacf5 \uc9c0\ub2a5(AI)<\/a>\uc744 \ube44\ub86f\ud55c \uae30\uc220\ub4e4\uc740 \uae30\uc5c5\uacfc \uc870\uc9c1\uc774 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c<a href=\"https:\/\/www.salesforce.com\/blog\/personalizing-shopper-experience-ai\/\"> \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uac1c\uc778\ud654\ud560 \uc218<\/a> \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p>Salesforce\uc758 \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825 \ucc45\uc784\uc790\uc778<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/08\/06\/four-factors-that-will-make-or-break-your-customer-experience\/#ceecbf5723e9\"> Mathew Sweezey<\/a>\ub294 &#8220;\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc774\ub780 \ub2e8\uc21c\ud788 \uc77c\ubc18\uc801\uc778 \uacbd\ud5d8\uc5d0 \uac1c\uc778\uc758 \uc774\ub984\uc744 \ubd99\uc5ec\uc8fc\ub294 \uac83\ub9cc\uc73c\ub85c \ud5a5\uc0c1\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub9e4 \uc21c\uac04\ub9c8\ub2e4 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \ub3d9\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \ucc3e\uae30 \uc704\ud574 \ud558\ub294 \uccab \uac80\uc0c9\ubd80\ud130 \ucd5c\uc885 \uad6c\ub9e4\uae4c\uc9c0 \uc774\ub974\ub294 \ubaa8\ub4e0 \uc21c\uac04\uc744 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc73c\ub85c \ubc14\uafb8\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc8e0.\u201d \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\uace0\uac1d\uc758 66%\ub294 \uae30\uc5c5\uc774 \uc790\uc2e0\uc774 \uac00\uc9c4 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uacfc \uae30\ub300\uce58\ub97c \uc774\ud574\ud558\uae30\ub97c \uae30\ub300\ud588\uc9c0\ub9cc \uae30\ub300\uc5d0 \ubd80\uc751\ud55c \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 34%\uc758 \uae30\uc5c5\uc758(\ub300\ub7b5 3\ubd84\uc758 1)\ub9cc\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d\uc744 \uace0\uc720\ud55c \uac1c\uc778\uc73c\ub85c \ucde8\uae09\ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n<p>\uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud55c \uace0\uac1d\uc774 \ud1f4\uadfc\uae38\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubcfc \uacbd\uc6b0 \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \ubc1b\uace0 \ub2e4\uc74c \ub0a0\uc5d0\ub294 \ud560\uc778 \uba54\uc77c\uc744 \ubc1b\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Salesforce\uc758 \ucd5c\uace0 \ubbf8\ub798 \ucc45\uc784\uc790 <a href=\"https:\/\/www.salesforce.com\/blog\/author\/peter-schwartz\/\">Peter Schwartz<\/a>\ub294 \uc774 \uacfc\uc815\uc744 \uace0\uac1d \ub9de\ucda4\ud615 \uc758\ubcf5\uc744 \ub514\uc790\uc778\ud558\ub294 \uc7ac\ub2e8\uc0ac\uc5d0 \ube44\uc720\ud569\ub2c8\ub2e4. \uc0b0\uc5c5\ud654 \uc774\uc804\uc758 \uc7ac\ub2e8\uc0ac\ub294 \uace0\uac1d \uac1c\uac1c\uc778\uc758 \uccb4\ud615, \uace0\uac1d\uc758 \uc2a4\ud0c0\uc77c, \uadf8\ub4e4\uc774 \uc120\ud638\ud558\ub294 \uc6d0\ub2e8\uc744 \uc54c\uc558\uc9c0\ub9cc \ub300\ub7c9 \uc0dd\uc0b0\uacfc \uc8fc\ub958 \uc18c\ub9e4\uc5c5\uc758 \uc131\uc7a5\uc774 \uc774\ub97c \ubcc0\ud654\uc2dc\ucf30\ub2e4\uace0 \uc9c0\uc801\ud588\uc2b5\ub2c8\ub2e4. &#8220;\ud558\uc9c0\ub9cc \uc624\ub298\ub0a0 \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc2dc \ud55c\ubc88 \uac1c\uac1c\uc778\uc5d0\uac8c \ub9de\ub294 \ub9de\ucda4\ud615 \ud310\ub9e4 \uacbd\ud5d8\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0<a href=\"https:\/\/www.strategy-business.com\/article\/Forget-B2C-and-B2B-We-Need-B2I?gko=d4121\"> Schwartz\ub294 \uc124\uba85<\/a>\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc774\uac83\uc740 \uacfc\uac70 \uc2dc\ub300\uc758 \uc7ac\ub2e8\uc0ac\uac00 \ud55c \uac83\ucc98\ub7fc \ud45c\uc900 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc815\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc9c0\ub9cc \uc624\ub298\ub0a0 \ud68c\uc0ac\ub294 \uc774\ub7ec\ud55c \uac1c\uc778\ud654\ub97c \ub300\uaddc\ubaa8\ub85c \uc2dc\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ud638\ud154 \uadf8\ub8f9\uc740 \uace0\uac1d\uc774 \uc81c\uacf5\ud55c \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud638\ud154 \uc219\ubc15 \uc815\ubcf4\ub97c \uac1c\uc778\ud654\ud558\uace0 \ub2e4\uc74c \uc219\ubc15\uc5d0 \ub300\ube44\ud558\uc5ec \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc740 \uc790\uc2e0\uc774 \uc120\ud638\ud558\ub294 \ubca0\uac1c \uc720\ud615\uc774 \uc788\ub294 \uac1d\uc2e4\uc5d0\uc11c \ubb35\uc744 \uc218 \uc788\uac8c \ub418\uace0 \ud639\uc740 \ud638\ud154 \uc8fc\ubcc0\uc5d0\uc11c \uc218\uac15\ud560 \uc218 \uc788\ub294 \uc694\uac00 \uc218\uc5c5\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218\ub3c4 \uc788\uac8c \ub429\ub2c8\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uace0\uac1d\uc774 \ub2e4\ub978 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \ubcf8 \uac83\uacfc \uc720\uc0ac\ud55c \uc81c\ud488\uc744 \ubcf4\uc5ec\uc8fc\uace0 \ud574\ub2f9 \uc81c\ud488\uacfc\uc758 \uc9c1\uc811\uc801\uc778 \ube44\uad50\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud639\uc740 \ud328\uc158 \ub300\uc5ec \ud68c\uc0ac\ub77c\uba74 \uac00\uc785\uc790\uc758 \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc7ac\uace0\uc5d0 \ub300\ud55c \uc815\ubcf4\uc640 \uc5f0\uad00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \ud65c\uc6a9\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub294 \ub2e4\uc74c \ub300\uc5ec \uc758\uc0c1\uc744 \ub354 \ube68\ub9ac \uc120\ud0dd\ud560 \uc218 \uc788\uac8c \ub418\uace0 \uc790\uc2e0\uc5d0\uac8c \ub531 \ub9de\ub294 \uc758\uc0c1\uc77c \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc911\uc2ec \uc870\uc9c1\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/h2>\n<p>Apple\uc758 \uacf5\ub3d9 \ucc3d\ub9bd\uc790\uc778<a href=\"https:\/\/www.youtube.com\/watch?time_continue=184&amp;v=FF-tKLISfPE\"> Steve Jobs\ub294<\/a> \uace0\uac1d \uc911\uc2ec\uc758 \uc911\uc694\uc131\uc744 \uc54c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \u201c\ubaa8\ub4e0 \uac83\uc740 \uace0\uac1d \uacbd\ud5d8\uc5d0\uc11c \uc2dc\uc791\ud574\uc57c \ud558\uace0 \uae30\uc220\uc740 \uadf8 \ub2e4\uc74c\uc5d0 \uc640\uc57c \ud569\ub2c8\ub2e4. \uc5d4\uc9c0\ub2c8\uc5b4\ub4e4\uacfc \ubaa8\uc5ec \uc549\uc544 \u2018\uc6b0\ub9ac\uac00 \uc5bc\ub9c8\ub098 \uba4b\uc9c4 \uae30\uc220\uc744 \uac00\uc9c0\uace0 \uc788\ub098 \ubd05\uc2dc\ub2e4\u2019 \uc2dd\uc758 \ub9c8\uc778\ub4dc\uc774\uba74 \uc548 \ub41c\ub2e4\ub294 \uac70\uc8e0.\u201d<\/p>\n<p>\uc774\ub294 \uc131\uacf5\uc801\uc778 \uace0\uac1d \uc911\uc2ec \uae30\uc5c5\uc774 \uad6c\ud604\ud574 \uc628 \uad50\ud6c8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc774 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc7ac\uace0\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc740 \uc5c4\uccad\ub0a9\ub2c8\ub2e4. Salesforce\uc758 Strategy and Insights \ubd80\uc0ac\uc7a5 \uacb8 \ucd1d\uad04 \ucc45\uc784\uc790\uc778<a href=\"https:\/\/www.salesforce.com\/blog\/author\/rob-garf\/\"> Rob Garf<\/a>\ub294 \uc18c\ub9e4\uc5c5 \uc0b0\uc5c5\uc744 \uc774\uc81c \ub9c9 \uac00\ub2a5\uc131\uc744 \ud0d0\uad6c\ud558\uae30 \uc2dc\uc791\ud55c \uc0b0\uc5c5\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc774\ub780 \ub2e8\uc21c\ud788 \uc77c\ubc18\uc801\uc778 \uacbd\ud5d8\uc5d0 \uac1c\uc778\uc758 \uc774\ub984\uc744 \ubd99\uc5ec\uc8fc\ub294 \uac83\ub9cc\uc73c\ub85c \ud5a5\uc0c1\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub9e4 \uc21c\uac04\ub9c8\ub2e4 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \ub3d9\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \ucc3e\uae30 \uc704\ud574 \ud558\ub294 \uccab \uac80\uc0c9\ubd80\ud130 \ucd5c\uc885 \uad6c\ub9e4\uae4c\uc9c0 \uc774\ub974\ub294 \ubaa8\ub4e0 \uc21c\uac04\uc744 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc73c\ub85c \ubc14\uafb8\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc8e0.\u201d<\/p>\n<footer>Mathew Sweezey , SALESFORCE \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825 \ucc45\uc784\uc790<\/footer>\n<\/blockquote>\n<p>\u201c\uc6b0\ub9ac\ub294 &#8216;\uace0\uac1d \uc911\uc2ec&#8217;\uc758 \uc911\uc694\uc131\uc5d0 \uaf64 \uc624\ub79c \uc2dc\uac04 \uc774\uc57c\uae30\ud588\uc9c0\ub9cc \uc9c0\uae08\ucc98\ub7fc \uc18c\ub9e4\uc5c5\uccb4\uac00 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uc11c\ube44\uc2a4 \ubc0f \uc0c1\uac70\ub798 \uc2dc\uc2a4\ud15c\uc744 \uc5f0\uacb0\ud558\uc5ec 360\ub3c4 \ubdf0\ub97c \uc644\uc131\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\uc220\uacfc \uad8c\ud55c\uc744 \uac00\uc9c4 \uc801\uc740 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uad00\ub828\uc131 \uc788\uace0 \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\uac00 \uc8fc\uc694 \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \ubd80\uc0c1\ud588\uae30 \ub54c\ubb38\uc5d0 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9c8\uce68\ub0b4 \uace0\uac1d\uc744 \uc790\uc2e0\uc774 \ud558\ub294 \ubaa8\ub4e0 \uc77c\uc758 \uc911\uc2ec\uc5d0 \ub450\uaca0\ub2e4\ub294 \uc57d\uc18d\uc744 \uc774\ud589\ud558\uae30 \uc704\ud574 \ud22c\uc790\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n<p><a href=\"https:\/\/wsp.wharton.upenn.edu\/book_author\/catharine-findiesen-hays\/\">Beyond Advertising: Creation Value Through All Customer Touchpoints<\/a>\uc758 \uacf5\ub3d9 \uc800\uc790\uc778 Catharine Findiesen Hays\ub294 Amazon\uc744 \uace0\uac1d \uc911\uc2ec \uc870\uc9c1\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub140\ub294 \uc544\ub9c8\uc874\uc758 \uace0\uac1d \uacbd\ud5d8\uc740 \uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uac00\ub2a5\ud574\uc9c4 \uc9c1\uad00\uc801\uc774\uace0 \ud3ec\uad04\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\ud55c \uc6c0\uc9c1\uc784\uacfc \uc694\uad6c\ub97c \uc0c1\uc9d5\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub140\ub294 &#8220;Amazon Prime \uad6c\ub3c5\uc744 \uc120\ud0dd\ud568\uc73c\ub85c\uc368 \ud68c\uc6d0\ub4e4\uc740 \uac80\uc0c9, \uad6c\ub9e4 \ubc0f \uc7ac\uad6c\ub9e4 \ud589\ub3d9\uc744 \ud68c\uc0ac\uc640 \uad50\ud658\ud558\uace0 \uadf8 \ub300\uac00\ub85c \uc0ac\uc6a9\uc790 \uc9c0\uc815 \ucd94\ucc9c \ubc0f \uc120\ud0dd\uc774 \uac00\ub2a5\ud574\uc838 \uc591\uce21 \ubaa8\ub450\uc5d0\uac8c \uc720\uc775\ud558\uace0 \uc9c1\uad00\uc801\uc774\uba70 \ub9e4\ub044\ub7ec\uc6b4 \uc0c1\ud638\uc791\uc6a9\uc744 \uc81c\uacf5\ud558\ub294 \ub514\uc9c0\ud138 \uc11c\ube44\uc2a4\uac00 \ud0c4\uc0dd\ud588\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \uc2dc\uc2a4\ud15c\uc5d0 \ub354 \ub9ce\uc774 \uc785\ub825\ub420\uc218\ub85d Amazon\uc740 \uac1c\uc778\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc774 \ud559\uc2b5\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\ud5d8 \ub355\ubd84\uc5d0 \uace0\uac1d\uc740 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c\ub3c4<a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2018\/5\/051418-b\/\"> \ube44\uc2b7\ud55c \uc218\uc900\uc758 \uac1c\uc778\ud654\ub97c \ubb34\uc758\uc2dd\uc801\uc73c\ub85c \uae30\ub300\ud558\uac8c \ub429\ub2c8\ub2e4.<\/a><\/p>\n<p><a href=\"https:\/\/www.accenture.com\/us-en\/about\/accenture-interactive-index\">Accenture Interactive North America<\/a>\uc758 \uc218\uc11d \uc804\ubb34 \uc774\uc0ac\uc778<a href=\"https:\/\/www.accenture.com\/us-en\/about\/leadership\/glen-hartman\"> Glen Hartman<\/a> \uc740 \uace0\uac1d \uc911\uc2ec \uc870\uc9c1\uc774 \ub418\uae30 \uc704\ud55c \uc5f4\uc1e0\ub294 \uacf5\uac10\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \uac83\uc774\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc694\uc810\uc744 \ub193\uce58\uae30 \uc27d\uace0 \uacb0\uad6d \uace0\uac1d\uc744 \uc18c\uc678\uc2dc\ud0a4\uae30 \uc27d\ub2e4\uace0 \uacbd\uace0\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c[\ub098\uc774\ud0a4]\uac00 \uc2e0\ubc1c\uc744 \ub354 \ub9ce\uc740 \uc2e0\ubc1c\uc744 \ud314\uae30 \uc2dc\uc791\ud55c \uc2dc\uc810\uc740 \uadf8\ub4e4\uc758 \ube0c\ub79c\ub4dc\uac00 \ub2f9\uc2e0\uc758 \ub2ec\ub9ac\uae30\ub97c \ucd94\uc801\ud558\uace0, \ub2f9\uc2e0\uc758 \uce5c\uad6c\ub4e4\uacfc \uacbd\uc7c1\ud558\uace0, \ub2e8\uc9c0 \ub354 \uac74\uac15\ud558\ub2e4\uace0 \ub290\ub084 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub85c \ubc14\uafb8\uc5c8\uc744 \ub54c\uc785\ub2c8\ub2e4.\u201d<\/p>\n<footer>Glen Hartman, Accenture Interactive North America \uc218\uc11d \uc804\ubb34 \uc774\uc0ac<\/footer>\n<\/blockquote>\n<p><a href=\"https:\/\/www.salesforce.com\/company\/news-press\/stories\/2018\/5\/051418-b\/\">Hartman\uc740<\/a> Nike\uac00 \uc131\uacf5\uc801\uc778 \uace0\uac1d \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \ubcf4\ub2e4 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc558\ub2e4\uace0 \ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&#8220;\ub098\uc774\ud0a4\ub294 \ub2ec\ub9ac\uae30\ub97c \ucd94\uc801\ud558\uace0, \uce5c\uad6c\ub4e4\uacfc \uacbd\uc7c1\ud558\uba70, \uac74\uac15\ud568\uc744 \ub290\ub084 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub85c \ube0c\ub79c\ub4dc\ub97c \uc804\ud658\ud588\uc744 \ub54c \ub354 \ub9ce\uc740 \uc2e0\ubc1c\uc744 \ud314\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \uadf8\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc774\uc81c \ub098\uc774\ud0a4\ub294 \ub354 \uc774\uc0c1 \uc2e0\ubc1c\ub9cc \ud30c\ub294 \uacf3\uc774 \uc544\ub2c8\ub77c \ubcf4\ub2e4 \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ube0c\ub79c\ub4dc \uc57d\uc18d\uc744 \uc774\ud589\ud558\ub294 \ube0c\ub79c\ub4dc\uac00 \ub41c \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n<h2>\uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0\ub97c \uc704\ud574\uc11c\ub294 \ud300\uc758 \uacb0\uc18d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/h2>\n<p>\uc9c4\uc815\ud55c \uace0\uac1d \uc911\uc2ec\uc801 \uae30\uc5c5\uc774 \ub418\uace0 \uc2f6\ub2e4\uba74 \uace0\uac1d\uc5d0\uac8c \uc870\uc9c1 \uc804\uccb4\uc5d0 \uac78\uccd0 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>Salesforce\uc758 &#8220;<a href=\"https:\/\/www.salesforce.com\/form\/conf\/connected-experience-research\/\">\ud1b5\ud569 \uace0\uac1d \uacbd\ud5d8 \ub3d9\ud5a5<\/a>&#8221; \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\uc758 70%\uac00 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc774 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uacf5\uc2dc\ud0a4\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc774\ub780 \ubd80\uc11c \uac04 \uc6d0\ud65c\ud55c \ud578\ub4dc\uc624\ud504\uc640 \ucd08\uae30 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \ub9e5\ub77d \uc788\ub294 \ucc38\uc5ec\uc640 \uac19\uc740 \uacbd\ud5d8\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. 3\ubd84\uc758 2(63%)\uc5d0 \uac00\uae4c\uc6b4 \uace0\uac1d\uc740 \uadf8\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 \uacf3\uc774 \uc5b4\ub514\ub4e0 \uc790\uc2e0\uc744 \uc778\uc2dd\ud558\uace0 \uc54c\uc544\ubcfc \uac83\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \ub610\ud55c \uc57d 70%\ub294 \uadf8\ub4e4\uc774 \ubcf8 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uc601\uc5c5 \uc0ac\uc6d0\uc774 \uc798 \uc544\ub294 \uac83\uc774 \uacfc\uac70 \uc11c\ube44\uc2a4 \uc0c1\ud638 \uc791\uc6a9\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uac70\uc758 \uc808\ubc18(49%)\uc740 \ub9e4\ub044\ub7fd\uc9c0 \ubabb\ud55c \uacbd\ud5d8\uc740 \uc778\ub0b4\uc2ec\uc744 \ubc14\ub2e5\ub098\uac8c \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\ubaa8\ub4e0 \uac83\uc740 \uace0\uac1d \uacbd\ud5d8\uc5d0\uc11c \uc2dc\uc791\ud574\uc57c \ud558\uace0 \uae30\uc220\uc740 \uadf8 \ub2e4\uc74c\uc5d0 \uc640\uc57c \ud569\ub2c8\ub2e4. \uc5d4\uc9c0\ub2c8\uc5b4\ub4e4\uacfc \ubaa8\uc5ec \uc549\uc544 \u2018\uc6b0\ub9ac\uac00 \uc5bc\ub9c8\ub098 \uba4b\uc9c4 \uae30\uc220\uc744 \uac00\uc9c0\uace0 \uc788\ub098 \ubd05\uc2dc\ub2e4\u2019 \uc2dd\uc758 \ub9c8\uc778\ub4dc\uba74 \uc548 \ub41c\ub2e4\ub294 \uac70\uc8e0.\u201d<\/p>\n<footer>\uc2a4\ud2f0\ube0c \uc7a1\uc2a4, \uc560\ud50c \ucc3d\uc5c5\uc790<\/footer>\n<\/blockquote>\n<p><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/is-your-organization-customer-centric\/?utm_source=Twitter&amp;utm_campaign=sm-swg&amp;utm_medium=social&amp;sf188135259=1\">\uac00\ud2b8\ub108 \ub9ac\uc11c\uce58 \uc774\uc0ac\uc778 Olive Huang\uc740<\/a> \u201c\uac04\ub2e8\ud788 \ub9d0\ud558\uc790\uba74 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uace0\uac1d \uc13c\ud130\ub85c\uc758 \uc804\ud654, \uc1a1\uc7a5 \ub610\ub294 \uacf5\uae09\ub9dd\uc5d0 \uc758\uc874\ud558\ub294 \ubc30\uc1a1 \ub4f1 \uace0\uac1d\uacfc \uc870\uc9c1 \uac04 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \uc2b9\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ubd80\uc11c\ub294 \uc870\uc9c1 \uc18d\uc5d0\uc11c \uc81c \uc5ed\ud560\uc744 \uc218\ud589\ud574\uc57c \ud558\uc8e0.\u201d (\ucd9c\ucc98: &#8220;Smarter With Gartner, &#8220;\uadc0\ud558\uc758 \uc870\uc9c1\uc740 \uace0\uac1d \uc911\uc2ec\uc801\uc785\ub2c8\uae4c?&#8221;, Laurence Goasduff, 2019\ub144 3\uc6d4 7\uc77c)<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/what-are-data-silos\/\">\uace0\ub9bd\ub41c \ub370\uc774\ud130<\/a>\ub294 \uc870\uc9c1 \ub0b4 \uc5f0\uacb0\uc744 \ubc29\ud574\ud558\ub294 \uc8fc\uc694 \uc7a5\uc560\ubb3c\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uac00\uc7a5 \uba3c\uc800 \ub3d9\ub5a8\uc5b4\uc9c4 \uc2dc\uc2a4\ud15c\uc5d0 \uc800\uc7a5\ub41c \ub370\uc774\ud130\ub97c \uc7a0\uae08 \ud574\uc81c\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc870\uc9c1 \ub0b4 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uace0\uac1d\uacfc \uace0\uac1d \uacbd\ud5d8\uc758 \uc5ed\ud560\uc5d0 \ub300\ud574<a href=\"https:\/\/www.salesforce.com\/resources\/guides\/achieve-single-view-of-customer\/\"> \ub2e8\uc77c \ubcf4\uae30\ub97c \uac16\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/a> \uc9c1\uc6d0\ub4e4\uc774 \uace0\uac1d\uc5d0\uac8c \uc774\ub85c\uc6b4 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uba3c\uc800 \uc0dd\uac01\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c <a href=\"https:\/\/www.salesforce.com\/blog\/customer-experience\/\">\uace0\uac1d \uacbd\ud5d8<\/a>\uc5d0 \ub300\ud574 \uace0\ubbfc\ud558\ub3c4\ub85d \ud558\uc138\uc694. \ub2e4\uc2dc \ub9d0\ud574 \u201c\ub9e4\ucd9c\uc774 \ubc1c\uc0dd\ud588\ub098\uc694?\u201d \uc640 \uac19\uc740 \ube44\uc988\ub2c8\uc2a4 \uc911\uc2ec\uc801 \uc0ac\uace0\uac00 \uc544\ub2cc \u201c\uace0\uac1d\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud588\ub098\uc694?\u201d \uc640 \uac19\uc740 \uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0\uac00 \ud544\uc694\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc870\uc9c1\uc774 \uc9c4\uc815\uc73c\ub85c \uace0\uac1d \uc911\uc2ec\uc801\uc778 \ubb38\ud654\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub97c \ucde8\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubd88\ud589\ud788\ub3c4 Salesforce\uc758 \uae00\ub85c\ubc8c \uace0\uac1d \uc131\uc7a5 \ubc0f \ud601\uc2e0 \uc804\ub3c4\uc0ac\uc778<a href=\"https:\/\/www.forbes.com\/sites\/deniselyohn\/2017\/03\/08\/who-owns-customer-experience\/#404cd8ae6434\"> Tiffani Bova<\/a>\ub294 &#8220;\uc9c1\uc6d0\ub4e4\uc740 \uc885\uc885 \uace0\uac1d \uacbd\ud5d8\uc744 \uadfc\uc2dc\uc548\uc801\uc774\uace0 \uc601\uc5ed\uc801\uc778 \uad00\uc810\uc73c\ub85c \ubcf4\uba74\uc11c \uc5c5\ubb34\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc0ac\ub78c\ub4e4\uc774 &#8216;\uace0\uac1d \uacbd\ud5d8\uc740 \ub9c8\ucf00\ud305\uc5d0 \uc758\ud574 \uc18c\uc720\ub418\uc5b4\uc57c \ud55c\ub2e4&#8217; \uace0 \ub9d0\ud560 \ub54c, \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \ub300\ud654\ud560 \ub54c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc601\uc5c5\ud300\uacfc \uc18c\ud1b5\ud55c\ub2e4\ub294 \uac83\uc744 \uc778\uc815\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\ub354\ub77c\ub3c4 \ub9c8\ucf00\ud305\uc774 \uc544\ub2c8\ub77c \uc11c\ube44\uc2a4 \uc13c\ud130\uc5d0 \uc5f0\ub77d\ud569\ub2c8\ub2e4.&#8221;\uace0 \uadf8\ub140\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub204\uac00 \uace0\uac1d \uacbd\ud5d8\uc744 \uc18c\uc720\ud558\ub0d0 \ubcf4\ub2e4\ub294 \ub204\uac00 \uc2dc\ud589\ud558\ub294\uc9c0\uac00 \ub354 \uc911\uc694\ud558\uace0 \uc774\ub294 \uacbd\uc601\uc9c4\ubd80\ud130 \uc870\uc9c1\uc758 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&#8220;\ud300 \uac04\uc758 \ub2e8\uc808\uc740 \ub2e8\uc808\ub41c \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0\uc11c \uc624\uace0 \uc774\ub294 \ub2e8\uc808\ub41c \uace0\uac1d \uacbd\ud5d8\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.\u201d\ub77c\uace0 Bova\uac00 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub140\ub294 \ud300 \uac04\uc758 \uacb0\uc18d\uc744 \uc704\ud574 \uc218\uc775 \ubc0f \uae30\ud0c0 \uc870\uc9c1 \uc804\ubc18\uc758 \ub9e4\ud2b8\ub9ad\uc2a4\uc640 \uad00\ub828\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \uce21\uc815\ud560 \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \ub9ac\ub354 \ub610\ud55c \ud310\ub9e4\uc640 \uac19\uc740 \uc804\ud1b5\uc801\uc778 \uc131\uacfc \uc9c0\ud45c\uac00 \ub2e8\uae30\uc801\uc73c\ub85c \ud558\ub77d\ud558\ub354\ub77c\ub3c4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc7a5\uae30\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc900\ube44\uac00 \ub418\uc5b4\uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc911\uc2ec\uc801 \ubbf8\ub798\ub97c \ud5a5\ud55c \ubc1c\uac78\uc74c<\/h2>\n<p>\u201c\uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc2e0\uc774 \uc120\ud0dd\ud55c \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uac00 TV \ubc0f \uc601\ud654 \ucd94\ucc9c\uc744 \uc801\uc808\ud558\uace0 \uc2dc\uae30\uc801\uc808\ud558\uac8c \ud574\uc8fc\uae38 \uae30\ub300\ud558\ub4ef\uc774 \uace0\uac1d\uc740 \uc5b4\ub5a4 \ud68c\uc0ac\uc5d0 \uc0c1\ud638\uc791\uc6a9\ud558\ub4e0 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub97c \uc774\ud589\ud558\uc9c0 \uc54a\ub294 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc5d0\uc11c \ub3c4\ud0dc\ub420 \uac83\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 Salesforce\uc758 \ud50c\ub7ab\ud3fc \ucd1d\uad04 \ubd80\uc0ac\uc7a5 \uacb8 \ucd1d\uad04 \ucc45\uc784\uc790 Patrick Sokes\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uc744 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc758 \uc911\uc2ec\uc5d0 \ub450\uc138\uc694. \uadf8\ub7ec\uba74 \uace0\uac1d \uc911\uc2ec \ube44\uc988\ub2c8\uc2a4\ub294 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ub9e4\ub044\ub7fd\uace0 \uace0\uc720\ud55c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\uad00\ub828\uc131 \uc788\uace0 \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\uac00 \uc8fc\uc694 \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \ubd80\uc0c1\ud588\uae30 \ub54c\ubb38\uc5d0 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9c8\uce68\ub0b4 \uace0\uac1d\uc744 \uc790\uc2e0\uc774 \ud558\ub294 \ubaa8\ub4e0 \uc77c\uc758 \uc911\uc2ec\uc5d0 \ub450\uaca0\ub2e4\ub294 \uc57d\uc18d\uc744 \uc774\ud589\ud558\uae30 \uc704\ud574 \ud22c\uc790\ub97c \ud560 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n<footer>Rob Garf , Salesforce \uc804\ub7b5 \ubd80\uc0ac\uc7a5<\/footer>\n<\/blockquote>\n<p>Tiffani Bova\ub294 \ubbf8\ub798\uc5d0\ub294 &#8220;\uace0\uac1d \uc911\uc2ec \uc870\uc9c1\uc774 \uac00\uce58\uc640 \uace0\uac1d\uacfc\uc758 \uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\uc744 \uc644\uc804\ud788 \uc7ac\uc124\uc815\ud560 \uac83\u201d \uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.strategy-business.com\/article\/Forget-B2C-and-B2B-We-Need-B2I\">Peter Schwartz\ub294<\/a> \uae30\uc5c5\uc740 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec &#8220;\uc815\ub9ac\ub418\uc9c0 \uc54a\uace0 \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\ub97c \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc608\uce21\ud558\uace0 \ub514\uc9c0\ud138 \ube44\uc11c \uc5ed\ud560\uc744 \ud560 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc73c\ub85c \uc804\ud658 \uc218 \uc788\uc744 \uac83\u201d \uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub294 \uc608\ub97c \ub4e4\uc5b4 \ucd9c\uc7a5\uc744 \uc790\uc8fc \ub2e4\ub2c8\ub294 \uc0ac\ub78c\uc774 \ud638\ud154\uc5d0 \ub4e4\uc5b4\uac00\uba74 \uc88b\uc544\ud558\ub294 \uc74c\uc545\uc774 \ud758\ub7ec\ub098\uc624\uace0 \ub514\uc9c0\ud138 \uc561\uc790\uc5d0\ub294 \uac00\uc871\uc0ac\uc9c4\uc774 \ub2f4\uaca8\uc788\uace0 \uc800\ubc88\uc5d0 \uc8fc\ubb38\ud55c \uac83\ucc98\ub7fc \ud06c\ub8e8\ud1b5 \uc5c6\ub294 \uc2dc\uc800 \uc0d0\ub7ec\ub4dc\ub97c \uc6d0\ud558\ub294\uc9c0 \ubb3b\ub294 \uac83\uc73c\ub85c \ube44\uc720\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc120\ud638\ud558\ub294 \uc628\ub3c4\uc640 \uc870\uba85\uc73c\ub85c \uc138\ud305 \ub418\uc5b4 \uc788\uace0 TV\ub97c \ucf1c\uba74 \uc88b\uc544\ud558\ub294 \uc5ec\ubc30\uc6b0\uac00 \ucd9c\uc5f0\ud558\uc9c0\ub9cc \uc544\uc9c1 \ubcf4\uc9c0 \ubabb\ud55c \uc601\ud654\ub97c \ucd94\ucc9c\ud569\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub9e4\ud558\ub824\uace0 \ud588\ub358 \ucc28\ub97c \ub80c\ud2b8\uce74\ub85c \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \ud638\ud154\uc5d0\uc11c \uacbd\ud5d8\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4\uace0 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc774\uac83\uc740 \uc77c\ubd80 \uc18c\ube44\uc790\uc5d0\uac8c\ub9cc \ud558\ub294 \ub9c8\ucf00\ud305\uc774 \uc544\ub2d9\ub2c8\ub2e4.\u201d\ub77c\uace0 Schwartz\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc774\ub7ec\ud55c \uace0\uac1d \uc911\uc2ec\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc740 AI\uc640 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uac1c\uac1c\uc778\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70 \ud6e8\uc52c \uac15\ub825\ud55c \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.\u201d<\/p>\n<p>\uad81\uadf9\uc801\uc73c\ub85c Stokes\ub294 \u201c\uc6b0\ub9ac\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \ubbf8\ub798 \uc9c0\ud5a5\uc801\uc778 \ube0c\ub79c\ub4dc\uac00 \uc62c\ubc14\ub978 \uae30\uc220\uc744 \ubc30\ud3ec\ud558\uace0, \uc62c\ubc14\ub978 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud558\uace0, \uc801\uc808\ud55c \uc0ac\ub78c\uc744 \uace0\uc6a9\ud574\uc11c \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \ubaa9\uaca9\ud558\uac8c \ub420 \uac83\uc774\uace0 \uae30\uc874\uc758 \uc81c\ud488 \uc911\uc2ec\uc801 \uc0ac\uace0\uc5d0\uc11c \uace0\uac1d \uc911\uc2ec\uc801 \uc0ac\uace0\ub85c \ubfcc\ub9ac\ubd80\ud130 \ubcc0\ud654\ud558\ub294 \uac83\uc744 \ubcf4\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\uc81c\ub294 \uc88b\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc88b\uc740 \uac00\uaca9\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud558\ub294 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc740 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc5bb\uace0 \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uae30\ud68c\uc785\ub2c8\ub2e4. &#8220;\uc5f0\uacb0\ub41c \uace0\uac1d\uc758 \uc0c1\ud0dc&#8221; \ubcf4\uace0\uc11c\uc5d0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95 - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 &#039;\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8&#039;\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95\" \/>\n<meta property=\"og:description\" content=\"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 &#039;\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8&#039;\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:27:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T23:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95\",\"datePublished\":\"2025-11-12T20:27:45+00:00\",\"dateModified\":\"2025-11-26T23:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\"},\"wordCount\":78,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\",\"name\":\"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95 - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg\",\"datePublished\":\"2025-11-12T20:27:45+00:00\",\"dateModified\":\"2025-11-26T23:11:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 '\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8'\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg\",\"width\":1280,\"height\":720,\"caption\":\"CDP\ub780 \ubb34\uc5c7\uc778\uac00\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95 - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 '\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8'\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/","og_locale":"en_US","og_type":"article","og_title":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95","og_description":"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 '\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8'\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:27:45+00:00","article_modified_time":"2025-11-26T23:11:32+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95","datePublished":"2025-11-12T20:27:45+00:00","dateModified":"2025-11-26T23:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/"},"wordCount":78,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/","name":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95 - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","datePublished":"2025-11-12T20:27:45+00:00","dateModified":"2025-11-26T23:11:32+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc744 \uc81c\ud488\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c! \uc131\uacf5\uc801\uc778 '\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8'\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub85c \uace0\uac1d\uc758 \uc228\uaca8\uc9c4 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uc628\uc624\ud504\ub77c\uc778 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub04a\uae40 \uc5c6\ub294 \uac1c\uc778\ud654 \uc5ec\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","width":1280,"height":720,"caption":"CDP\ub780 \ubb34\uc5c7\uc778\uac00"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/how-to-create-a-customer-centric-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"\uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ubc95"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/how-to-create-a-customer-centric-experience-hub.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":1519,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions\/1519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/660"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=661"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=661"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}