{"id":677,"date":"2022-08-25T20:27:00","date_gmt":"2025-11-12T20:27:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=677"},"modified":"2025-12-28T20:05:19","modified_gmt":"2025-12-28T11:05:19","slug":"b2b-commerce-trends-for-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/","title":{"rendered":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc,\n\n                    \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!"},"content":{"rendered":"<p>2021\ub144, B2B \uc601\uc5ed\uc758 \ub9ac\ub354\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4\ub97c \uc6b0\uc120\uc2dc\ud588\uc2b5\ub2c8\ub2e4. B2B \uc870\uc9c1\uc758<a href=\"https:\/\/www.salesforce.com\/form\/commerce\/state-of-commerce\"> 65%<\/a> \uac00 \uc791\ub144\uc5d0 \uc804\uc790\uc0c1\uac70\ub798\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub838\ub2e4\uace0 \ud560 \uc815\ub3c4\uc8e0. \uc774\ucc98\ub7fc \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \ub514\uc9c0\ud138 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \uc774\ub04c \uac83\uc778\uc9c0 \uc815\ud558\uace0 \uc791\uc740 \uc131\uacf5\uc77c\uc9c0\ub77c\ub3c4 \uc131\uacf5\uc744 \ub9db\ubcfc \uc218 \uc788\uc5c8\ub294\ub370\uc694. \ub2e4\uc74c\uc5d0\ub294 \ubb50\uac00 \uc640\uc57c \ud560\uae4c\uc694? \uc800\ud76c\uac00 \uba87 \uac00\uc9c0 \uc544\uc774\ub514\uc5b4\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c 4\uac00\uc9c0 \ud2b8\ub80c\ub4dc\uac00 \uc55e\uc73c\ub85c B2B \uc2dc\uc7a5\uc5d0 \uc601\ud5a5\uc744 \uacc4\uc18d \uc904 B2B \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\uc785\ub2c8\ub2e4.<\/p>\n<h1 id=\"1-2022-mvp-b2b\">1. 2022\ub144\uc758 MVP\ub294 B2B \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/h1>\n<p>\uc0c1\ud488 \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\ub97c \uc5f0\uacb0\ud558\ub294 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc, \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\ub294 \uc62c\ud574 \ub300\uae30\uc5c5\uacfc \uc911\uc18c\uae30\uc5c5 \ubaa8\ub450\uc5d0\uac8c \uac00\uc7a5 \uc758\ubbf8 \uc788\ub294 B2B \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574\uc11c \ucd94\uac00 \ud310\ub9e4\uc790\ub97c \ub4f1\ub85d\ud558\uace0 \uc790\uc0ac\uc758 \ud575\uc2ec \uc0c1\ud488\uacfc \uad00\ub828\ub41c \ud0c0\uc0ac \uc81c\ud488\uc744 \uc81c\uc548\ud568\uc73c\ub85c\uc368 B2B \uae30\uc5c5\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4 \ubc94\uc704\ub97c \ud06c\uac8c \ud655\uc7a5\uc2dc\ud0ac \uc218 \uc788\uac8c \ub418\uc5c8\uc8e0. \uc774\ub294 B2B \uad6c\ub9e4\uc790\uc5d0\uac8c \ub354 \ub113\uc740 \uc120\ud0dd\uc758 \ud3ed\uc744 \uc904 \uac83\uc774\uace0 \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \uc6b4\uc601\uc790\ub4e4\uc740 \ud0c0\uc0ac \uc81c\ud488\uc5d0 \ub300\ud55c \ub9c8\uc9c4 \ub610\ud55c \uc5bb\uae30 \ub54c\ubb38\uc5d0 \uc800\uc704\ud5d8 \uace0\uc218\uc775 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574\uc11c \ucd94\uac00 \ud310\ub9e4\uc790\ub97c \ub4f1\ub85d\ud558\uace0 \uc790\uc0ac\uc758 \ud575\uc2ec \uc0c1\ud488\uacfc \uad00\ub828\ub41c \ud0c0\uc0ac \uc81c\ud488\uc744 \uc81c\uc548\ud568\uc73c\ub85c\uc368 B2B \uae30\uc5c5\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4 \ubc94\uc704\ub97c \ud06c\uac8c \ud655\uc7a5\uc2dc\ud0ac \uc218 \uc788\uac8c \ub418\uc5c8\uc8e0.\u201d<\/p><\/blockquote>\n<p>\ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \ud2b9\ud788\ub098 \uc9c0\uc18d\ub418\ub294 \uacf5\uae09\ub9dd \ubb38\uc81c \uc18d\uc5d0\uc11c B2B \uae30\uc5c5\uc774 \ucde8\ud560 \uc218 \uc788\ub294 \ud604\uba85\ud55c \uc870\uce58\uc785\ub2c8\ub2e4. \uae30\uc874 \ubc0f \uc2e0\uaddc \uc720\ud1b5 \ud30c\ud2b8\ub108\uc640 \uc81c3\uc790 \ud310\ub9e4\uc790\uc640 \uc870\ub825\ud558\uc5ec \ub514\uc9c0\ud138 \uc0c1\ud488\uacfc \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\uc758 \uad6c\uc0c9\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc8e0. \ud2b9\ud788\ub098 \uc9c0\uc5ed\ubcc4 \uc81c\ud488 \ubc0f \uc720\ud1b5 \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\ub294 B2B \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac90 \ub354 \ud3ec\uad04\uc801\uc778 \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\uac00 \uc81c\uacf5\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacf5\uae09\ub9dd \ubc0f \uc720\ud1b5 \uc601\ud5a5\uc774 \ub2e4\uc591\ud55c \uad6d\uc81c \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \ub9c8\ucf13 \ud50c\ub808\uc774\uc2a4 \uc6b4\uc601\uc790\ub294 \ud604\uc9c0 \uc720\ud1b5 \uc9c0\uc810 \ub610\ub294 \ucd5c\uc18c\ud55c \ub3d9\uc77c\ud55c \uad6d\uac00\uc5d0 \uc0c1\ud488\uc744 \ubcf4\uc720\ud55c \ud310\ub9e4\uc790\ub97c \uaca8\ub0e5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacb0\uacfc\uc801\uc73c\ub85c \ub354 \ube60\ub978 \ubc30\uc1a1\uc744 \uc774\ub8e8\uc5b4\ub0b4\uace0 \uace0\uac1d \uacbd\ud5d8\uc774 \uc804\ubc18\uc801\uc73c\ub85c \ud5a5\uc0c1\ub418\ub294 \uac83\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h1 id=\"2-b2b\">2. B2B \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/h1>\n<p>\uacfc\uac70 B2B \ube0c\ub79c\ub4dc\ub294 \uae30\uc874 \uace0\uac1d\uc744 \uc704\ud55c \uc140\ud504\uc11c\ube44\uc2a4 \ud3ec\ud138\uc744 \uad6c\ucd95\ud558\uace0 \uac04\uc18c\ud654\ud558\ub294 \ub370 \ub514\uc9c0\ud138 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc9d1\uc911\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/marketing\/connected-shoppers-report-chapter2\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc720\uc9c0 \ubc0f \ucda9\uc131\ub3c4<\/a>\ub294 \ud56d\uc0c1 \uc8fc\uc694 \uc6b0\uc120\uc21c\uc704\ub85c \ub0a8\uaca0\uc9c0\ub9cc 2022\ub144 \uc774\ud6c4\uc5d0\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uac00 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>B2B \uad6c\ub9e4\uc790\uc758 72%\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \uc2dc\uc791\ud558\ub2c8 B2B \uae30\uc5c5\ub4e4\uc774 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud3ec\uc778\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc608\uc0c1\ud558\uc9c0 \ubabb\ud55c \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uae30\uc874\uc758 \uc804\ud654 \ubc0f \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uc720\ub8cc \uad11\uace0, \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778 \uc774 B2B \uc131\uacf5\uc744 \uc774\ub04c\uc5b4 \ub0bc \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\uac00 B2B \uc2dc\uc7a5\uc758 \uc758\uc0ac \uacb0\uc815\uc790\uac00 \ub41c \ub9cc\ud07c \uace0\uac1d\uc740 \uc774\ubbf8 \uc0ac\uc6a9 \uc911\uc778 \ucc44\ub110\uc5d0\uc11c \uae30\uc5c5\uacfc \uac70\ub798\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\uc774\uc81c\ub294 \uc720\ub8cc \uad11\uace0, \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc774 B2B \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0bc \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c\uac00 B2B \uc2dc\uc7a5\uc758 \uc758\uc0ac \uacb0\uc815\uc790\uac00 \ub41c \ub9cc\ud07c \uace0\uac1d\uc740 \uc774\ubbf8 \uc0ac\uc6a9 \uc911\uc778 \ucc44\ub110\uc5d0\uc11c \uae30\uc5c5\uacfc \uac70\ub798\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n<p>\ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c B2B \uae30\uc5c5\ub4e4\uc740 \uae30\uc874 B2C \uc601\uc5ed\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub358 \ub9c8\ucf00\ud305 \uc804\uc220\uc744 \ud65c\uc6a9\ud574 \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc B2B\uc758 59%\uac00 \uc601\uc5c5 \uc0ac\uc6d0\uc774 \uc7ac\uad50\uc721 \uc774\ud6c4 \ub9c8\ucf00\ud305\uc5d0 \uc8fc\ub825\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud560 \uc815\ub3c4\ub85c \ub9ce\uc740 \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h1 id=\"3-b2b\">3. B2B \uc774\ucee4\uba38\uc2a4 \ud2b8\ub80c\ub4dc\ub294 \ud06c\uace0 \ubcf5\uc7a1\ud55c \uc0c1\ud488\uc73c\ub85c \ube60\ub974\uac8c \uc218\uc775\uc744 \ub0bc \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/h1>\n<p>\uc804\ud1b5\uc801\uc73c\ub85c B2B \uc774\ucee4\uba38\uc2a4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uac04\ub2e8\ud55c \uc7ac\uc8fc\ubb38 \uc790\ub3d9\ud654\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac83\uc740 \ubcc0\ud654\ud558\uace0 \uc788\uc8e0. Gartner \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 B2B \uad6c\ub9e4\uc790\uc758 77%\uac00 \ub9c8\uc9c0\ub9c9 \uad6c\ub9e4\uac00 \ub9e4\uc6b0 \ubcf5\uc7a1\ud558\uac70\ub098 \uc5b4\ub824\uc6e0\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc62c\ud574 B2B \ube0c\ub79c\ub4dc\ub294 \ubcf5\uc7a1\ud558\uace0 \uc5b4\ub824\uc6b4 \uc8fc\ubb38\uc744 \ub354 \uc27d\uac8c \ub123\uc744 \uc218 \uc788\ub3c4\ub85d \ubc14\uafb8\ub294 \ub370 \uad00\uc2ec\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc694\uad6c \uc0ac\ud56d\uc774 \ud655\uc7a5\ub418\ub354\ub77c\ub3c4 \ube44\uc988\ub2c8\uc2a4 \uad6c\ub9e4\uc790\ub294 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uace0\uac1d \uacbd\ud5d8\uc758 \uc6a9\uc774\uc131\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>B2B \uad6c\ub9e4\uc790\ub294 \uc5ec\ud0dc \uc694\uad6c\ud574\uc654\ub358 \ub3d9\uc77c \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub294 \uc5f0\uacb0\ub41c \ucc44\ub110\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac83\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc804\ud654\ub97c \ud558\ub4e0 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc8fc\ubb38\ud558\ub4e0 \ub3d9\uc77c\ud55c \uac00\uaca9\uc758 \ubcf4\uc7a5 \uadf8 \uc774\uc0c1\uc744 \uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c B2B \ube0c\ub79c\ub4dc\uac00 \uc140\ud504\uc11c\ube44\uc2a4\ub97c \uc7ac\uc8fc\ubb38 \ubc0f \uc0c1\ud0dc \ud655\uc778\uc73c\ub85c \uc81c\ud55c\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ub354 \uc774\uc0c1 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\ucd5c\uadfc B2B \uad6c\ub9e4\uc790\ub294 \uc120\ud0dd\uacfc \uc720\uc5f0\uc131\uc744 \uc6d0\ud569\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc81c\ud488\ub3c4 \uc628\ub77c\uc778\uc73c\ub85c \uc8fc\ubb38 \ub123\uae38 \uc6d0\ud558\uace0 \uc788\uc8e0.\u201d<\/p><\/blockquote>\n<p>\ucd5c\uadfc B2B \uad6c\ub9e4\uc790\ub294 \uc120\ud0dd\uacfc \uc720\uc5f0\uc131\uc744 \uc6d0\ud569\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc81c\ud488\ub3c4 \uc628\ub77c\uc778\uc73c\ub85c \uc8fc\ubb38 \ub123\uae38 \uc6d0\ud558\uace0 \uc788\uc8e0. \uc608\ub97c \ub4e4\uc5b4 \uc758\ub8cc \uae30\uae30 \ud68c\uc0ac\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \uc0c1\uac70\ub798\ub97c \uc18c\ubaa8\ud488 \ubc0f \ubcf4\uae09\ud488\uc5d0 \uc9d1\uc911\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uc81c \uace0\uac1d\uc774 \uc7a5\uce58\ub97c \uc9c0\uc815\ud558\uace0 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\ub294 \ub354 \ub9ce\uc740 \uac70\ub798 \uad6c\ub9e4 \ud750\ub984\uc744 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uc218\ud589\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c, \uc5b8\uc81c, \uc5b4\ub514\uc11c \uac70\ub798\ud560 \uac83\uc778\uc9c0 \uc2a4\uc2a4\ub85c \uc815\ud558\ub294 \ub4f1 \ub354 \ub9ce\uc740 \uc120\ud0dd\uad8c\uc774 \uc788\uae38 \ubc14\ub77c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h1 id=\"4-b2b-d2c\">4. B2B\uc640 D2C\uc758 \uad6c\ubd84\uc774 \ub354\uc6b1 \ud750\ub9bf\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/h1>\n<p>\ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 D2C(Direct-to-Consumer) \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc704\ud574 B2B \ud22c\uc790\ub97c \ub2a6\ucd94\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uc815\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \ud310\ub9e4\ud558\uc9c0 \uc54a\ub294 \uc81c\uc870\uc5c5\uccb4 \ubc0f \uc18c\ube44\uc7ac \ud68c\uc0ac\ub97c \ud3ec\ud568\ud55c \ud68c\uc0ac\ub4e4\uc758 B2B\uc640 D2C\uc758 \uad6c\ubd84\uc744 \ubc14\uafd4 \ub193\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>D2C \ubaa8\ub378 \ud65c\uc6a9\uc744 \uace0\ub824\ud574\ubcf8 \uc801 \uc5c6\ub294 \ub9ce\uc740 \ud68c\uc0ac\ub4e4 \ub610\ud55c B2B \ucc44\ub110\uc744 \ubcf4\uc644\ud558\uace0 \uc18c\ube44\uc790\uc640 \ubc14\ub85c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ud32c\ub370\ubbf9\uc758 \uc5b4\ub824\uc6c0\uc5d0 \ub9de\uc11c\uc2f8\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ucd5c\uadfc \uba87 \ub144\uac04 \uad6c\ucd95\ud55c B2B\uc758 \ucd94\uac00 \ucc44\ub110\ub4e4\uc740 \uc720\uc9c0 \uad00\ub9ac\ud574\uc57c \ud558\uace0 \uadf8 \uacb0\uacfc B2B\uc640 D2C \ube0c\ub79c\ub4dc \uac04\uc758 \uacbd\uacc4\uac00 \uc810\uc810 \ud750\ub824\uc9c8 \uac83\uc785\ub2c8\ub2e4. 2022\ub144 \uc774\ud6c4\ubd80\ud130 \uae30\uc5c5\uc740 \ubbfc\ucca9\uc131\uacfc \ucc44\ub110 \uc804\ud658\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc5d0 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021\ub144, B2B \uc601\uc5ed\uc758 \ub9ac\ub354\ub4e4\uc740 \uc774\ucee4\uba38\uc2a4\ub97c \uc6b0\uc120\uc2dc\ud588\uc2b5\ub2c8\ub2e4. B2B \uc870\uc9c1\uc758 65% \uac00 \uc791\ub144\uc5d0 \uc804\uc790\uc0c1\uac70\ub798\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub838\ub2e4\uace0 \ud560 \uc815\ub3c4\uc8e0. \uc774\ucc98\ub7fc \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc774 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc5d0\uc11c \ub514\uc9c0\ud138 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc5b4\ub5a4 \ubc29\ud5a5\uc73c\ub85c \uc774\ub04c \uac83\uc778\uc9c0 \uc815\ud558\uace0 \uc791\uc740 \uc131\uacf5\uc77c\uc9c0\ub77c\ub3c4 \uc131\uacf5\uc744 \ub9db\ubcfc&hellip;<\/p>\n","protected":false},"author":1,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[105,75,134,85,168],"coauthors":[8],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-b2b-commerce","blog-commerce","blog-ecommerce","blog-marketing","blog-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694! - \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce<\/title>\n<meta name=\"description\" content=\"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 &#039;B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4&#039;\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc,           \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!\" \/>\n<meta property=\"og:description\" content=\"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 &#039;B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4&#039;\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:27:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T11:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!\",\"datePublished\":\"2025-11-12T20:27:59+00:00\",\"dateModified\":\"2025-12-28T11:05:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\"},\"wordCount\":87,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\",\"name\":\"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694! - \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg\",\"datePublished\":\"2025-11-12T20:27:59+00:00\",\"dateModified\":\"2025-12-28T11:05:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 'B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4'\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg\",\"width\":1280,\"height\":720,\"caption\":\"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694! - \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce","description":"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 'B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4'\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/","og_locale":"en_US","og_type":"article","og_title":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc,           \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!","og_description":"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 'B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4'\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:27:59+00:00","article_modified_time":"2025-12-28T11:05:19+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!","datePublished":"2025-11-12T20:27:59+00:00","dateModified":"2025-12-28T11:05:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/"},"wordCount":87,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/","name":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694! - \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","datePublished":"2025-11-12T20:27:59+00:00","dateModified":"2025-12-28T11:05:19+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c B2B \uc774\ucee4\uba38\uc2a4 4\ub300 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucc44\ub110\uc744 \ub118\uc5b4 'B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4'\ub85c \ud655\uc7a5\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ubcf5\uc7a1\ud55c B2B \uac70\ub798\ub97c \ud601\uc2e0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc810\ud558\ub294 \uc131\uacf5 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","width":1280,"height":720,"caption":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-commerce-trends-for-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"B2B \uc774\ucee4\uba38\uc2a4\uc758 4\uac00\uc9c0 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc774\ucee4\uba38\uc2a4\ub97c \ud65c\uc131\ud654\ud574\ubcf4\uc138\uc694!"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/b2b-commerce-trends-for-growth.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions\/1495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=677"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=677"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}