{"id":700,"date":"2022-07-13T20:28:00","date_gmt":"2025-11-12T20:28:26","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=700"},"modified":"2025-12-26T20:31:44","modified_gmt":"2025-12-26T11:31:44","slug":"6-key-elements-successful-sales-promotion","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/","title":{"rendered":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301"},"content":{"rendered":"

\uc5b4\ub5a4 \ud310\ub9e4 \ucd09\uc9c4 \uc804\ub7b5\uc774 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc815\ub9d0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c\uc694? \uc774\uac83\ubd80\ud130 \uc2dc\uc791\ud574\ubcf4\uc138\uc694!<\/h2>\n

2022\ub144, \ub2e8\uc21c\ud55c \uace0\uac1d\uc720\uce58\uac00 \uc544\ub2cc \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \uad00\uc2ec\uc788\uc5b4 \ud558\ub294 \ubd84\uc57c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 (Sales promotion)\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uadf8 \uc5b4\ub290 \ub54c \ubcf4\ub2e4 \ub728\uac81\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ucd5c\uadfc\ub9c8\ucf00\ud130\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \ub9c8\ucf00\ud305 \ud604\ud669 \ubcf4\uace0\uc11c\uc5d0\uc11c 84%\uc758 \ub9c8\ucf00\ud130\uac00 \u2018\uace0\uac1d\uc758 \uae30\ub300\uc640 \uad00\uc2ec\u2019\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubc14\uafb8\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740 \uc18c\uc2dd\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc62c\ubc14\ub978 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 (Sales promotion) \uc73c\ub85c \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uae30\ub300\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uac70\ub798\uac00 \uac1c\uc778\ud654 \ub418\uc5b4 \uace0\uac1d\uc774 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \uace0\uac1d\uacbd\ud5d8\uc774 \ub0a0\uc774 \uac08\uc218\ub85d \uc911\uc694\ud574\uc9c0\ub294 \uc694\uc998\uacfc \uac19\uc740 \ub54c\ub294 \ub9d0\uc774\uc8e0!<\/p>\n

\ube44\uc988\ub2c8\uc2a4 \uc5ed\uc0ac\uc801\uc73c\ub85c \uace0\uac1d\uc758 \ud3c9\uade0 \uc8fc\ubb38 \uac12\uc740 \uc81c\ud488\uc758 \ud560\uc778\uc728\uc5d0 \ube44\ud574 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 \uc1fc\ud551\uac1d\ub4e4\uc740 \uacbd\ud5d8\uc774 \ub354 \uc88b\ub2e4\uba74 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\ub294 \uacbd\ud5a5\uc774 \uc788\uae30 \ub54c\ubb38\uc778\ub370\uc694,<\/p>\n

\uc774\uc5d0 \ubc1c\ub9de\ucd98 \uc624\ub298\ub0a0\uc758 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 (Sales promotion) \uc740 \uc18c\ube44\uc790 \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0a4\uace0 \ud310\ub9e4\ub97c \ud65c\uc131\ud654\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ubbf8\ub9ac \uc815\ud574\uc9c4 \uae30\uac04\ub3d9\uc548 \uc801\uc6a9\ub418\ub294 \ud65c\ub3d9\uc73c\ub85c \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74, \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc6b0\ub9ac \ud68c\uc0ac\uc5d0\uc11c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\ub294 \uac83\uc774 \ub9c8\uce58 \ud61c\ud0dd\uc744 \ub204\ub9ac\ub294 \uac83 \uac19\uc740 \uace0\uac1d\uacbd\ud5d8\uc744 \ub290\ub07c\uac8c \ub9cc\ub4e4\uc5b4 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610 \ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 (Sales promotion)\uc740 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc6b0\ub9ac\uc758 \uc81c\ud488\uc744 \uad6c\uc785\ud558\uac70\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub4f1\ub85d\ud558\ub3c4\ub85d \uad8c\uc7a5\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc131\uacf5\uc801\uc740 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc740 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uace0, \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0, \uae0d\uc815\uc801\uc778 \uace0\uac1d\uacbd\ud5d8\uc744 \ud1b5\ud55c \uc628\ub77c\uc778 \ub9ac\ubdf0\ub97c \ucd09\uc9c4\ud558\uba70, \ubc18\ubcf5\uc801\uc778 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub9e4 \uc2dc\uc98c \uc911\uc694\ud55c \uc1fc\ud551 \ub0a0\uc9dc\ub4e4\uc744 \uc120\uc815\ud558\uace0 \uc774 \ub0a0\uc9dc\ub97c \uacf5\ub7b5\ud558\ub294 \uac83\uc774 \ub2f9\uc5f0\ud574\uc9c0\ub294 \uac83\uacfc \uac19\uc774 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc740 \uc624\ub298\ub0a0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubb34\ucc99\uc774\ub098 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc81c\ub294 \uc774\ub7ec\ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ub4f1\uc744 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub0a8\ubc1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubcf4\ub0b4\ub294 \ud560\uc778 \ud2b9\ubcc4 \uac00\uaca9, \uc77c\ub300\uc77c \uad6c\ub9e4 \ud61c\ud0dd., \ubb34\ub8cc\ubc30\uc1a1 \ub4f1\uc758 \ud504\ub85c\ubaa8\uc158\uc740 \uad6c\ub9e4\uc790\uac00 \uc2a4\ud338\uba54\uc77c\ucc98\ub7fc \ub290\ub07c\uac8c \ub9cc\ub4e4\uc5b4 \uc27d\uac8c \uc9c0\uce58\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub098\uba74 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uba54\uc2dc\uc9c0\ub97c \ubb34\uc2dc\ud558\uac70\ub098 \uad6c\ub3c5\uc744 \ucde8\uc18c\ud558\ub294 \ub4f1 \uc545\uc601\ud5a5\uc744 \ub07c\uce58\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\u201c\uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uace0\uac1d\uacbd\ud5d8\uc740, \uace0\uac1d\uc744 \uc783\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ubd80\uc815\uc801\uc778 \ud3c9\uac00\ub97c \ubc1b\uace0, \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \uc190\uc0c1\uc744 \uc2dc\ud0a4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4\u201d<\/p><\/blockquote>\n

\uc624\ub298\ub0a0 \uace0\uac1d\uc740 \uc81c\ud488\uc5d0 \uac78\ub9de\uc740 \ub9de\ucda4\ud615 \uace0\uac1d\uacbd\ud5d8\uc744 \uc6d0\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc790\uc2e0\uacfc \uac78\ub9de\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ucc3e\uace0 \uc788\uc73c\uba70, \uad6c\ub9e4\ud558\uace0\uc790 \ud558\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ud68c\uc0ac\uac00 \ub098\ub97c \uc9c4\uc815\uc73c\ub85c \uc774\ud574\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ub290\ub07c\ub824 \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c \ub9c8\ucf00\ud130\ub4e4\uc740 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \uc601\uc5ed\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc0c8\ub85c\uc6b4 \ubc29\ud5a5\uc73c\ub85c \uc811\uadfc\ud574 \ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uace0\uac1d\uacbd\ud5d8\uc740, \uace0\uac1d\uc744 \uc783\uace0, \ubd80\uc815\uc801\uc778 \ub9ac\ubdf0\ub97c \ubc1b\uc73c\uba70, \ube0c\ub79c\ub4dc\uc758 \ud3c9\ud310\uc5d0 \uc190\uc0c1\uc744 \uc785\uc744 \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \ud56d\uc0c1 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"<\/p>\n

\uadf8\ub807\ub2e4\uba74, \uc81c\ud488 \ud310\ub9e4 \uc99d\uc9c4\uc744 \uc704\ud55c \uae30\ubcf8 \uc804\ub7b5\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n

\uace0\uac1d\uc774 \uc5b4\ub5a4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud2b9\ubcc4 \ud589\uc0ac, \ubb34\ub8cc \ubc30\uc1a1, \uc120\ubb3c \uc99d\uc815, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ub610\ub294 \ub514\uc9c0\ud138 \ucfe0\ud3f0 \ub4f1\uc758 \ud504\ub85c\ubaa8\uc158 \ub4f1\uc744 \uc774\uc6a9\ud558\uc5ec \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ucc98\uc74c\uc73c\ub85c \uc811\uadfc\ud55c\ub2e4\uba74, \uace0\uac1d\uc740 \ub9cc\uc871\uac10\uc744 \ub290\ub084 \uc218 \uc788\ub294 \uace0\uac1d\uacbd\ud5d8\uacfc \ub354\ubd88\uc5b4 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \ud560 \uc218 \uc788\ub294 \uc6d0\ub3d9\ub825\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ud560\uc778\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\ub3c4\ud558\uace0, \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uba70 \uc7ac\uace0\ub97c \uc18c\uc9c4\ud560 \uc218 \uc788\ub294 \uace0\uc804\uc801\uc774\uc9c0\ub9cc \ud655\uc2e4\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \uc18c\ube44\uc790 1\ub9cc 2000\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 85%\uac00 \ud504\ub85c\ubaa8\uc158\uc5d0\uc11c \u2018\ud560\uc778\u2019\uc774 \uac00\uc7a5 \uc720\uc6a9\ud558\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud560\uc778\ud61c\ud0dd\uc740 \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \ud558\uae30 \uc704\ud55c \ud2b9\uc815 \uc9c0\uc810 (\uc608: \uc628\ub77c\uc778 \uccab \uc8fc\ubb38) \uc774\ub098 \ud2b9\uc815 \uc2dc\uc98c \ub610\ub294 \uacf5\ud734\uc77c\uc5d0 \uc9c4\ud589\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub610\ub294 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \u2018\ud2b9\ubcc4 \uac00\uaca9\u2019 (\uc608 \u2013 2\ub9cc\uc6d0\uc5d0 10\uac00\uc9c0 \uc0c1\ud488 \ub2f4\uae30)\uc744 \uc81c\uacf5\ud558\uac70\ub098, 1+1 \ud589\uc0ac \uac19\uc740 \ud504\ub85c\ubaa8\uc158\uc744 \uace0\ub824\ud574\ubcf4\uc138\uc694.<\/p>\n

\ubbf8\ub2c8\uac8c\uc784, \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uad6c\ub3c5\uc790\ub97c \ub298\ub9ac\uae30 \uc704\ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158!<\/h3>\n

\uc81c\ud488 \ud310\ub9e4 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc790\uc8fc \ubcf4\uc774\ub294 \ud310\ub9e4 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5 \uc911 \ud558\ub098\ub294 \u2018\uc6d0\ud310\ub3cc\ub9ac\uae30\u2019 \ub098 \u2018\ube59\uace0\u2019 \uac19\uc740 \ubbf8\ub2c8\uac8c\uc784\uc744 \ud65c\uc6a9\ud574 \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \ud560\uc778\ucfe0\ud3f0, \uc0c1\ud488 \uc81c\uacf5 \ub4f1\uacfc \uac19\uc740 \ud61c\ud0dd\uc744 \uc8fc\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d \uc0cc\ub514\uc5d0\uc774\uace0\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \u2018\ube14\ub79c\ub354\uc2a4 \uc544\uc774\uc6e8\uc5b4\u2019\uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ubc29\uc2dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ubcf8\uc0ac\uc758 \ub9c8\ucf00\ud305 \uba54\uc77c\uc744 \uad6c\ub3c5\ud558\uba74 \uc5b8\uae09\ud55c \ubbf8\ub2c8\uac8c\uc784 \ub4f1\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d\uc5d0\uac8c \uc138\uc77c \ucfe0\ud3f0\uc774\ub098 \uc0c1\ud488\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c\ub294 \uc18c\uc18c\ud55c \uc990\uac70\uc6c0\uacfc \ud2b9\ubcc4\ud55c \ud61c\ud0dd\uc744 \ubc1b\ub294\ub2e4\ub294 \uace0\uac1d\uacbd\ud5d8\uc744, \uae30\uc5c5\uc5d0\uac8c\ub294 \uc774\uba54\uc77c \uad6c\ub3c5\uc790 \uc218 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c0\ub2c8 \uc11c\ub85c \uc708 \uc708(Win-Win)\uc778 \uac8c\uc784\uc774\uaca0\uc8e0?<\/p>\n

\uace0\uac1d\uc744 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uae30, \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc704\ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158<\/h3>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc73c\ub85c \uc778\ud55c \ub2e8\uae30\uc801\uc778 \ud310\ub9e4 \uc99d\uac00\ubcf4\ub2e4, \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uace0 \uafb8\uc900\ud788 \uad6c\ub9e4\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud55c\ub2e4\uba74 \uc774 \ubd80\ubd84\uc744 \uc8fc\ubaa9\ud574\uc8fc\uc138\uc694.<\/p>\n

\ub9c8\uc77c\ub9ac\uc9c0, \ud3ec\uc778\ud2b8 \uc801\ub9bd \ub4f1\uc740 \ud754\ud558\uc9c0\ub9cc \uace0\uac1d\uc744 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uae30\uc5d0 \ud655\uc2e4\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9ac\uc6cc\ub4dc \ud3ec\uc778\ud2b8\ub294 \uace0\uac1d\uc5d0\uac8c \ud560\uc778\ucc98\ub7fc \uc989\uac01\uc801\uc778 \ub9cc\uc871 \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud558\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uafb8\uc900\ud788 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \uc88b\uc740 \uc601\ud5a5\uc744 \ub07c\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\uba85\ud55c \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud305 \ud68c\uc0ac \ub9e5\ud0a8\uc9c0(McKinsey & Company)\uc5d0 \ub530\ub974\uba74, 75%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ucf54\ub85c\ub098 \ud32c\ub370\ubbf9 \uc774 \ud6c4 \uc774\ucee4\uba38\uc2a4(E-Commerce)\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \uc2dc\ub3c4 \ud574 \ubcf8\uc801\uc774 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\ubaa8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c\ub2e4\uba74, \uc0c8 \uace0\uac1d\ub4e4\uc774 \ub0b4 \ud32c\uc774 \ub418\ub294 \uac83. \uc5b4\ub835\uc9c0 \uc54a\uaca0\uc8e0?<\/p>\n

\ucfe0\ud3f0\uc740 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h3>\n

\uae30\uc220\uc774 \ubc1c\uc804\ud558\uace0 \uc774\ucee4\uba38\uc2a4(E-Commerce) \uc2dc\uc7a5\uc774 \ud65c\uc131\ud654 \ub428\uc5d0 \ub530\ub77c, \ucfe0\ud3f0\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc88b\uc740 \ud64d\ubcf4 \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc885\uc774\ub098 \ud31c\ud50c\ub81b\uc5d0\uc11c \uc804\ub2ec\ud558\ub358 \uacfc\uac70\uc640 \ub2ec\ub9ac \uc774\uba54\uc77c\uc774\ub098 \ud578\ub4dc\ud3f0 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \ubcf4\ub0bc \uc218 \uc788\uac8c \ub41c \uc694\uc998\uc740, \ub0b4 \ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uba54\uc77c\uc744 \uad6c\ub3c5\ud558\uac70\ub098 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uac10\uc0ac\uc758 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ub420 \uc218 \ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc758 \uac80\uc0c9 \ub610\ub294 \uad6c\ub9e4 \ub0b4\uc5ed\uc5d0 \ub530\ub77c \ucfe0\ud3f0 \uc778\uc13c\ud2f0\ube0c\ub97c \uac1c\uc778\ud654\ud558\uc5ec \ucc28\ubcc4\ud654\ub97c \ub450\uac70\ub098, \ubb3c\uac74\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae30\ub9cc \ud558\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc744 \uad6c\ub9e4\ub85c \uc720\ub3c4\ud560 \uc218 \uc788\uac8c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc791\uc740 \uc120\ubb3c\uacfc \uc0d8\ud50c\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc778\uc0ac\ud558\uae30<\/h3>\n

\uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ucd9c\uc2dc\ub418\uc5c8\ub098\uc694? \ub0b4 \uc624\ud504\ub77c\uc778 \/ \uc628\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0d8\ud50c\uc744 \ub098\ub220\uc8fc\uac70\ub098, \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \uc791\uc740 \uc120\ubb3c\uc774\ub098 \uc0d8\ud50c\uc744 \ubcf4\ub0b4 \ubcf4\uc138\uc694. \ud2b9\ud788 \uac74\uac15 \ubc0f \ubbf8\uc6a9\uc5d0 \uad00\ud55c \uc81c\ud488, \ud5a5\uc218, \uc2dd\ud488 \uac19\uc740 \uc81c\ud488\uc5d0\ub294 \uc0d8\ud50c\uc744 \ud1b5\ud55c \ud504\ub85c\ubaa8\uc158\uc774 \ud070 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\uc815 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uac70\ub098 \uc77c\uc815 \uae08\uc561\uc744 \uc18c\ube44\ud558\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc791\uc740 \uc120\ubb3c\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \uadf8 \uace0\uac1d\uc774 \uc6d0\ub798 \uae30\ud68d\ud588\ub358 \uc81c\ud488\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uc6d0\ub3d9\ub825\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc774 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc798 \uc801\uc6a9\ub418\uac8c \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb58\uae4c\uc694?<\/h2>\n

\uace0\uac1d\uc774 \uad00\uc2ec\uc788\uc5b4 \ud558\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\uac8c \ud558\ub824\uba74 6\uac00\uc9c0\uc758 \ud544\uc218 \uc694\uc18c\uac00 \ubc18\ub4dc\uc2dc \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

1. \uc801\uc808\ud55c \uace0\uac1d\uc744 \uc120\ud0dd\ud558\uae30<\/h3>\n

\ub9c8\ucf00\ud305\uc774 \uc5b4\ub824\uc6b4 \uc774\uc720\ub294 \uc218 \ub9ce\uc740 \uace0\uac1d\ub4e4 \uc911 \ub204\uac00 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \ud32c\uc774 \ub418\uac70\ub098 \ucda9\uc131\uace0\uac1d\uc774 \ub420 \uc218 \uc788\ub294\uc9c0 \ucc98\uc74c\uc5d0\ub294 \ubaa8\ub974\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc6b0\uc120 \ub9ce\uc740 \uace0\uac1d\ub4e4 (\uc2ec\uc9c0\uc5b4 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\uad00\uc5c6\ub294 \uc0ac\ub78c\ub4e4) \uc5d0\uac8c \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc640 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \ubcf4\ub0b4\uace0, \uadf8 \uc911 \uc751\ub2f5\ud558\ub294 \uc77c\ubd80\ubd84\uc758 \uace0\uac1d\ub4e4\uc744 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ub9cc\ub4dc\ub294 \uc804\ub7b5\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc774 \ub098\uc05c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4\ub9cc, \ud22c\uc785\ub418\ub294 \uc2dc\uac04\uacfc \uae08\uc561 \ub300\ube44 \uad49\uc7a5\ud788 \uc18c\uc218\uc758 \uc778\uc6d0\ub9cc\uc774 \uc6d0\ud558\ub294 \uacb0\uacfc\ub85c \ub9cc\ub4e4\uc5b4\uc9c0\uc8e0.<\/p>\n

\uc774\ub7ec\ud55c \ube44\ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \ub0b4 \ubaa9\ud45c \uace0\uac1d\uc744 \uba3c\uc800 \uacb0\uc815\ud574\uc11c \uadf8\ub4e4\uc5d0\uac8c\ub9cc \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694? \uae30\uc5c5\uc740 \uc81c\ud55c\ub41c \ub9c8\ucf00\ud305 \ub9ac\uc18c\uc2a4\ub97c \ub354\uc6b1 \ub354 \uc798 \ud65c\uc6a9\ud560 \uc218 \uc788\uc74c\uc740 \ubb3c\ub860, \ud6e8\uc52c \ub354 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74, \ubaa9\ud45c \uace0\uac1d\uc740 \uc5b4\ub5bb\uac8c \uc120\uc815\ud558\ub294 \uac83\uc774 \uc88b\uc744\uae4c\uc694?<\/p>\n

\u201c\uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0 \uc120\ud0dd\ud558\ub824\uba74, \uc6b0\uc120 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uace0\uac1d\uc744 \ub354\uc6b1 \ub354 \uc798 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

\uc124\ubb38\uc870\uc0ac\ub294 \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \ub0b4 \ube44\uc988\ub2c8\uc2a4\ub97c \ubc14\ub77c\ubcfc \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc6b0\ub9ac \ud68c\uc0ac\uc5d0 \ub300\ud574 \ubb3b\ub294 \uac04\ub2e8\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \ubcf4\ub0b4 \ubcf4\uc138\uc694. \ubb3c\ub860, \uace0\uac1d\uc774 \uc124\ubb38\uc870\uc0ac\ub97c \uc27d\uac8c \uc791\uc131\ud574 \uc8fc\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc124\ubb38\uc870\uc0ac\ub97c \uc644\ub8cc\ud55c\ub2e4\uba74 \ud61c\ud0dd\uc744 \uc8fc\ub294 \ubc29\ubc95\uacfc \uac19\uc774 \ud65c\uc6a9\ud55c\ub2e4\uba74 \ub354\uc6b1 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ub204\uac00 \uc0ac\uc6a9\ud558\ub294\uc9c0, \ub2e8\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0 \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uba85\ud655\ud558\uac8c \ud30c\uc545 \ud588\ub2e4\uba74, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc5b4\ub5bb\uac8c \uac1c\uc120\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uac00\uc7a5 \uba3c\uc800 \uc5fc\ub450\ud574\ub450\uc138\uc694. \uadf8 \uc774\ud6c4 \ub0b4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ud070 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc5d0\uac8c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \uc801\uc6a9\ud574\ubcf4\uc138\uc694.<\/p>\n

2. \uce21\uc815\uac00\ub2a5\ud55c \ubaa9\ud45c \uc124\uc815\ud558\uae30.<\/h3>\n

\uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud558\uae30\ub85c \uacb0\uc815\ud558\uc168\ub2e4\uba74, \uc774 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uac00\uc7a5 \uc911\uc694\ud55c \ubaa9\ud45c\uac00 \ubb34\uc5c7\uc778\uc9c0 \ub2e4\uc74c \ud56d\ubaa9\uc5d0 \ube44\ucd94\uc5b4 \ud310\ub2e8\ud574\ubcf4\uc138\uc694.<\/p>\n

    \n
  • \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uac83\uc774 \uc911\uc810\uc785\ub2c8\uae4c? \uc544\ub2c8\uba74 \uace0\uac1d \uc720\uc9c0\uc5d0 \ub354 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc73c\uc2ed\ub2c8\uae4c?.<\/li>\n
  • \uace0\uac1d\uc774 \ub354 \uc790\uc8fc \uad6c\ub9e4\ud558\uae30\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \uc544\ub2c8\uba74 \uace0\uac1d \ud55c \uba85\uc774 \uad6c\ub9e4\ud558\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc2f6\uc73c\uc2ed\ub2c8\uae4c?<\/li>\n
  • \ube44\uc218\uae30\uc5d0\ub3c4 \ub9e4\ucd9c\uc774 \uc99d\uac00\ub418\uae30\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \uc544\ub2c8\uba74 \uc77c\ubc18 \uc2dc\uc98c\uc5d0 \ub9e4\ucd9c\uc774 \uc99d\uac00\ub418\ub294 \uac83\uc744 \uc6d0\ud558\uc2ed\ub2c8\uae4c?<\/li>\n
  • \uacbd\uc7c1\uc0ac \uace0\uac1d\ub4e4\uc744 \ub0b4 \ube44\uc988\ub2c8\uc2a4\ub85c \ub04c\uc5b4\uc624\ub294 \uac83\uc5d0 \uad00\uc2ec\uc774 \uc788\uc73c\uc2ed\ub2c8\uae4c?<\/li>\n<\/ul>\n

    \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uc815\ud655\ud788 \uc124\uc815\ud55c \ub2e4\uc74c \uc57c\uc2ec\ucc28\uc9c0\ub9cc \ub2ec\uc131\uac00\ub2a5\ud55c \uc218\uce58\ub85c \ubaa9\ud45c\ub97c \ucd94\uac00\ud574\ubcf4\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc131\uacf5 \ub610\ub294 \uc2e4\ud328\ub97c \ubaa9\ub85d\ud654 \uc2dc\ud0ac \uc218 \uc788\uace0 \ubcc0\uacbd\ud558\uac70\ub098 \uac1c\ubc1c\ud574\uc57c \ud558\ub294 \ucea0\ud398\uc778\uc744 \uc190\uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    3. \ubd80\uc871\ud55c \uac83 \uac19\uc740 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud558\uae30<\/h3>\n

    \ud589\ub3d9\uc2ec\ub9ac\ud559\uc790\ub4e4\uc5d0 \ub530\ub974\uba74, \uc778\uac04\uc740 \ubd80\uc871\ud558\ub2e4\uace0 \uc778\uc2dd\ud558\ub294 \uac83\uc5d0 \ub354\uc6b1 \ub354 \ud070 \uac00\uce58\ub97c \ubd80\uc5ec\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. 1975\ub144\uc758 \ud55c \uc2ec\ub9ac\uc2e4\ud5d8\uc5d0\uc11c, \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uc2e4\ud5d8 \ucc38\uac00\uc790\ub4e4\uc5d0\uac8c \ub611 \uac19\uc740 \ucfe0\ud0a4\uac00 \ub2f4\uaca8\uc788\ub294 \ub450 \uac1c\uc758 \ub611\uac19\uc740 \ud56d\uc544\ub9ac\ub97c \uc8fc\uace0 \uc5b4\ub5a4 \ud56d\uc544\ub9ac\uc5d0 \ub2f4\uaca8\uc788\ub294 \ucfe0\ud0a4\uac00 \ub354 \ube44\uc2f8 \ubcf4\uc774\ub294\uc9c0\ub97c \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud55c \ud56d\uc544\ub9ac\uc5d0\ub294 10\uac1c\uc758 \ucfe0\ud0a4\uac00, \ub2e4\ub978 \ud56d\uc544\ub9ac\uc5d0\ub294 2\uac1c\uc758 \ucfe0\ud0a4\ub9cc \ub2f4\uaca8\uc788\uc5c8\uc744 \ubfd0 \ud56d\uc544\ub9ac\ub098 \ucfe0\ud0a4\ub294 \uc544\ubb34\ub7f0 \ucc28\uc774\uac00 \uc5c6\uc5c8\uc9c0\ub9cc, \ucc38\uac00\uc790\ub4e4\uc740 \ubaa8\ub450 \ub450 \uac1c\uc758 \ucfe0\ud0a4\uac00 \ub2f4\uaca8\uc838 \uc788\ub294 \ud56d\uc544\ub9ac\uc5d0 \ub354 \ud070 \uac00\uce58\ub97c \ubd80\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub300\uc911\ubb38\ud654\ub294 \u201c\uc0c1\uc2e4\uc5d0 \ub300\ud55c \uacf5\ud3ec\u201d\uc5d0\uc11c \ud0c4\uc0dd\ud588\ub2e4\ub294 \uc810\uc740 \uc774\uc81c \uc720\uba85\ud55c \uc774\uc57c\uae30 \uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc54c\uace0 \uc788\ub294 \uc720\uba85\ud55c \ud589\uc0ac\ub098 \uc81c\ud488 \ub4f1\uc744 \ub193\uce58\uba74 \ubd88\uc548\ud574 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc2ec\ub9ac\uc5d0\uc11c \ub098\uc628 \uac83\uc774\uc8e0.<\/p>\n

    \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\ud55c\ub41c \uc2dc\uac04\uc774\ub098 \ub0a0\uc9dc\ub97c \uc124\uc815 \ud55c \ud6c4 \ud504\ub85c\ubaa8\uc158\uc744 \ud65c\uc6a9\ud574\ubcf4\uc138\uc694. \ud2b9\ud788 \uad6c\ub9e4\ud558\uba74 \uc8fc\ub294 \uc120\ubb3c\uc774\ub098 \uc0d8\ud50c\uacfc \uac19\uc740 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc740 \uae30\uac04\uc744 \uc124\uc815\ud574 \ub193\uc9c0 \uc54a\uc73c\uba74 \uace0\uac1d\ub4e4\uc5d0\uac8c \u2018\ud76c\uc18c\uc131\u2019\uacfc \u2018\ubd88\uc548\ud568\u2019\uc744 \ub290\ub07c\uac8c \ub9cc\ub4e4\uc9c0 \ubabb\ud574 \uc88b\uc740 \ubc18\uc751\uc744 \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\uc5d0 \uc788\uc5b4 \ub354 \ube68\ub9ac \ud589\ub3d9\ud558\uace0, \uc9c0\uae08 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc73c\uba74 \uc774 \uc81c\ud488\uc744 \ub193\uce60 \uc218 \uc788\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e4\uac8c \ub9cc\ub4e0\ub2e4\uba74 \uc131\uacf5\uc801\uc778 \ud504\ub85c\ubaa8\uc158\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    4. \ud504\ub85c\ubaa8\uc158\uc744 \uad11\uace0\ud574\ubcf4\uae30.<\/h3>\n

    \ube44\uc988\ub2c8\uc2a4\uc758 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc740 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \ub178\ub825\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \uc790\uccb4\ub97c \ud64d\ubcf4\ud558\ub294 \uac83\uc740 \uc5b4\ub5a8\uae4c\uc694? \ud504\ub85c\ubaa8\uc158\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \ub418\ub824\uba74 \ub300\uc0c1 \uace0\uac1d\uc774 \ud504\ub85c\ubaa8\uc158\uc744 \ubcf4\uace0 \uc774\ud574\ud558\uace0 \uacf5\uac10\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub2e4\ub978 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad11\uace0\ud558\ub294 \uac83\ucc98\ub7fc \ud504\ub85c\ubaa8\uc158\uc744 \ub9c8\ucf00\ud305 \ud558\uac70\ub098 \uad11\uace0\ud574\ubcf4\uc138\uc694. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc788\ub2e4\uba74 \ub9e4\uc7a5\ub0b4\uc758 \uac04\ud310, \uc6f9\uc0ac\uc774\ud2b8, \ube14\ub85c\uadf8, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \ubb38\uc790 \uba54\uc2dc\uc9c0, \ubaa8\ubc14\uc77c \uc571, \ubbf8\ub514\uc5b4, \uc778\uc1c4\ubb3c\uc774\ub098 \uc628\ub77c\uc778 \uad11\uace0\ub4f1\uc740 \ubaa8\ub450 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ud310\ub9e4 \ud504\ub85c\ubaa8\uc158\uc744 \uc54c\ub9ac\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc5fc\ub450 \ud574 \ub450\uc5b4\uc57c \ud560 \ubd80\ubd84\uc740 \ud504\ub85c\ubaa8\uc158\uc5d0 \ub530\ub978 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc785\ub2c8\ub2e4. \uc774\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \ubc30\ucd9c \uc99d\uac00\ub97c \ud1b5\ud574 \uc5bb\ub294 \uc774\uc775\ubcf4\ub2e4 \uad11\uace0\uc5d0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud22c\uc790\uc790\ubcf8\uc218\uc775\ub960(ROI)\ub97c \ubc18\ub4dc\uc2dc \uba3c\uc800 \uc124\uc815 \ud55c \ud6c4 \ud64d\ubcf4\uc804\ub7b5\uc744 \uad6c\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    5. \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \ub098\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc9c4\uc815\ud55c \uac00\uce58 \uc81c\uacf5\ud558\uae30<\/h3>\n

    \uace0\uac1d\uc740 \uacb0\uad6d\uc5d0 \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uac00\uce58, \ub2e8 \ud55c\uac00\uc9c0\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc774 \uace0\uac1d\uacfc \ub098\uc758 \ube44\uc988\ub2c8\uc2a4 \ub458 \ub2e4 \uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74, \uc804 \uc138\uacc4\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ud65c\uc6a9\ud55c\ub2e4\uace0 \ud574\ub3c4 \uc131\uacf5\uc801\uc73c\ub85c \uc9c4\ud589\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \uc5b4\ub5a4 \uc885\ub958\uc758 \uc81c\ud488\uc744 \uac00\uc7a5 \ud765\ubbf8\ub85c\uc6cc \ud558\ub294\uc9c0 \uc790\ubb38\ud574 \ubcf8 \ub2e4\uc74c, \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \ud310\ub2e8\ud574\ubcf4\uc138\uc694. \uc5ec\uae30\uc11c\ubd80\ud130 \uc644\ubcbd\ud55c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc774 \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc758 \ube44\uc6a9\uc744 \uac10\ub2f9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0 \ubaa9\ud45c \ub300\uc0c1 \uace0\uac1d\uc744 \ucd95\uc18c\ud558\uace0, \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \ud0c0\ud611\uc810\uc744 \ucc3e\uc744 \ub54c \uae4c\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc758 \uaddc\ubaa8\ub97c \ucd95\uc18c\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

    6,. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uacb0\uacfc \uac80\ud1a0\ud558\uae30.<\/h3>\n

    \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc774 \uc131\uacf5\uc801\uc73c\ub85c \ub05d\ub098\uc168\ub098\uc694? \ub2e4\uc74c \ub354 \uc88b\uc740 \ud504\ub85c\ubaa8\uc158\uc744 \uad6c\uc0c1\ud558\uae30\uc5d0 \uc55e\uc11c \uc2dc\uac04\uc744 \uc7a0\uc2dc \uac00\uc9c0\uace0 \uacb0\uacfc\ub97c \ud3c9\uac00\ud574\ubcf4\uc138\uc694. \uc0ac \ud6c4 \ud3c9\uac00\uc5d0 \ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \ub4e4\uc5ec \ub9e4\ucd9c\uc561\uc774 \ubaa9\ud45c \ub300\ube44 \uc5bc\ub9c8\ub098 \ub2ec\uc131\ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ud504\ub85c\ubaa8\uc158 \uc885\ub8cc \ud6c4 \uc801\uc808\ud55c \uc2dc\uae30 (\uac00\ub2a5\ud558\uba74 \ub108\ubb34 \uae38\uc9c0 \uc54a\uc740 \uc2dc\uae30)\uc5d0 \ubc18\ub4dc\uc2dc \uac80\ud1a0\ub97c \ud574\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uae30\ub300\uce58\uac00 \ub192\uc544\uc9c0\uace0, \uacbd\uc7c1\uc0ac\uc640\uc758 \uacbd\uc7c1\uc774 \ub354\uc6b1 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c \uace0\uac1d\ub9cc\uc871\ub3c4\ub97c \ud56d\uc0c1 \uc911\uc2ec\uc73c\ub85c \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158\uc744 \uad6c\uc0c1\ud558\uc138\uc694. \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ub118\uc5b4 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\uc138\uc694. \ud504\ub85c\ubaa8\uc158\uc5d0 \uace0\uac1d\ub9cc\uc871\ub3c4\ub97c \uc704\ud55c \uad6c\uc131\uc694\uc18c\uac00 \ud56d\uc0c1 \ud575\uc2ec\uc5d0 \uc788\ub2e4\uba74 \uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c \uad11\uace0\ub294 \ub354 \uc774\uc0c1 \uc5b4\ub824\uc6b4 \ubd84\uc57c\uac00 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \uc5b4\ub5a4 \ud310\ub9e4 \ucd09\uc9c4 \uc804\ub7b5\uc774 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc815\ub9d0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c\uc694? \uc774\uac83\ubd80\ud130 \uc2dc\uc791\ud574\ubcf4\uc138\uc694! 2022\ub144, \ub2e8\uc21c\ud55c \uace0\uac1d\uc720\uce58\uac00 \uc544\ub2cc \ub0b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \uad00\uc2ec\uc788\uc5b4 \ud558\ub294 \ubd84\uc57c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 (Sales promotion)\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uadf8 \uc5b4\ub290 \ub54c \ubcf4\ub2e4…<\/p>\n","protected":false},"author":1,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[107,85,168],"coauthors":[8],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-best-practices","blog-marketing","blog-sales-strategy"],"yoast_head":"\n\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301 - \uc138\uc77c\uc988\ud3ec- Salesforce<\/title>\n<meta name=\"description\" content=\"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301\" \/>\n<meta property=\"og:description\" content=\"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:28:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-26T11:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301\",\"datePublished\":\"2025-11-12T20:28:26+00:00\",\"dateModified\":\"2025-12-26T11:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\"},\"wordCount\":15,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\",\"name\":\"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301 - \uc138\uc77c\uc988\ud3ec- Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg\",\"datePublished\":\"2025-11-12T20:28:26+00:00\",\"dateModified\":\"2025-12-26T11:31:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg\",\"width\":1280,\"height\":720,\"caption\":\"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301 - \uc138\uc77c\uc988\ud3ec- Salesforce","description":"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/","og_locale":"en_US","og_type":"article","og_title":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301","og_description":"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:28:26+00:00","article_modified_time":"2025-12-26T11:31:44+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301","datePublished":"2025-11-12T20:28:26+00:00","dateModified":"2025-12-26T11:31:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/"},"wordCount":15,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/","name":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301 - \uc138\uc77c\uc988\ud3ec- Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","datePublished":"2025-11-12T20:28:26+00:00","dateModified":"2025-12-26T11:31:44+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\uc131\uacf5\uc801\uc778 \ud310\ub9e4 \ucd09\uc9c4(Sales Promotion)\uc744 \uc704\ud574 \uaf2d \ud544\uc694\ud55c 6\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba85\ud655\ud55c \ud0c0\uac9f \uc124\uc815\ubd80\ud130 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc218\ub9bd, \uadf8\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0. \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d \uc804\ub7b5\uc744 \uacf5\uac1c\ud569\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","width":1280,"height":720,"caption":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/6-key-elements-successful-sales-promotion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"\ube44\uc988\ub2c8\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc704\ud55c 6\uac00\uc9c0 \uc138\uc77c\uc988 \ud504\ub85c\ubaa8\uc158 \ud301"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-6tips.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"predecessor-version":[{"id":1427,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/700\/revisions\/1427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=700"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=700"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}