{"id":720,"date":"2022-01-03T20:29:00","date_gmt":"2025-11-12T20:29:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=720"},"modified":"2025-11-27T00:35:55","modified_gmt":"2025-11-26T15:35:55","slug":"d2c-commerce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/d2c-commerce\/","title":{"rendered":"\uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\ub294 D2C \ucee4\uba38\uc2a4 \uad6c\ucd95 \ubc29\ubc95"},"content":{"rendered":"<h2 id=\"d2c\"> <span> \uc138\uc77c\uc988\ud3ec\uc2a4 D2C \uac00\uc774\ub4dc\ubd81 <\/span> <\/h2>\n<p>\uc791\uc131\uc77c : 2022.01.04<\/p>\n<p>\uae30\uc5c5\uc758 D2C \uc5f4\ud48d\uc774 \ubd88\uace0 \uc788\uc2b5\ub2c8\ub2e4. D2C(Direct to Customer)\ub294 \uae30\uc5c5\uacfc \uc18c\ube44\uc790\uac00 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc720\ud1b5 \ud30c\ud2b8\ub108\uc0ac \uc5c6\uc774 \uae30\uc5c5\uc774 \ub354 \ub2a5\ub3d9\uc801\uc73c\ub85c \uace0\uac1d\uacfc \uae0d\uc815\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4\ub294 \ud2b9\uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uba64\ubc84\uc2ed, \ud504\ub85c\ubaa8\uc158 \ub4f1\uc758 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud558\uc5ec \uc2e0\uaddc\uace0\uac1d \ubfd0 \uc544\ub2c8\ub77c \ucda9\uc131\uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uc804\ub7b5\uc73c\ub85c \ub9ce\uc740 \uae30\uc5c5\uc758 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p>\uace0\uac1d\uc744 \ube0c\ub79c\ub4dc\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\ub294 D2C \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc57d 3,000\uac1c \uc774\uc0c1\uc758 D2C \ucee4\uba38\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 D2C \uac00\uc774\ub4dc\ubd81\uc744 \ud1b5\ud558\uc5ec \uc131\uacf5\uc801\uc778 D2C \ube44\uc988\ub2c8\uc2a4\uc758 \uccad\uc0ac\uc9c4\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. D2C \ube44\uc988\ub2c8\uc2a4\ub97c \uc2dc\uc791\ud558\uae30 \uc804 \uae30\uc5c5\uc774 \ud655\uc778\ud574\uc57c \ud560 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\uc640 D2C \ud300\uc758 \uad6c\ucd95 \ubc0f \uc6b4\uc601 \ubc29\uc548, \uace0\uac1d \uc911\uc2ec\uc758 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud301\uc744 \uc544\ub798\uc640 \uac19\uc774 \uacf5\uac1c\ud569\ub2c8\ub2e4. \uc6b0\uc120 D2C\uc640 \uad00\ub828\ud558\uc5ec \uac00\uc7a5 \ub728\uac70\uc6b4 \ud0a4\uc6cc\ub4dc\uc778 \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\uc5d0 \ub300\ud574 \uba3c\uc800 \uc54c\uc544\ubcfc\uae4c\uc694?<\/p>\n<p> <img decoding=\"async\" alt=\"d2c \ucee4\uba38\uc2a4 \uad6c\ucd95 \ubc29\ubc95\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/d2c-01.png?strip=all&#038;quality=95\"><\/img> <\/p>\n<p> <span> \ubaa9\ucc28 <\/span> <\/p>\n<p><a href=\"#headless\">\ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\ub780?<\/a><\/p>\n<p><a href=\"#checklist\">\uc131\uacf5\uc801\uc778 D2C \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc0ac\uc804 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/a><\/p>\n<p><a href=\"#partner\">D2C \uad6c\ucd95\uacfc \uc720\uc9c0\ub97c \uc704\ud55c \uc778\ub825\uacfc \ud30c\ud2b8\ub108 \ucc3e\uae30<\/a><\/p>\n<p><a href=\"#journey\">\ucd5c\uace0\uc758 \uc1fc\ud551 \uc5ec\uc815 \uc124\uacc4\ud558\uae30<\/a><\/p>\n<h2 id=\"headless\"> <span> \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\ub780? <\/span> <\/h2>\n<p>\ucd5c\uadfc \ud654\ub450\uac00 \ub418\uace0 \uc788\ub294 \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \ud504\ub7f0\ud2b8\uc5d4\ub4dc\uc640 \ubc31\uc5d4\ub4dc\ub97c \ubd84\ub9ac\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\uc758 \uc8fc\uc694\ud55c \ud2b9\uc9d5 \uc911 \ud558\ub098\ub85c, \uace0\uac1d \uc811\uc810\uc5d0\uc11c \uc2dc\uc7a5\uacfc \uace0\uac1d\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \ube60\ub974\uac8c \uc1fc\ud551\ubab0\uc758 UI \uc218\uc815\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc989 \uace0\uac1d\uc5d0\uac8c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc1fc\ud551\ubab0 \uad6c\ucd95\uc774 \uac00\ub2a5\ud574\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\uc758 \uc774\ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \ubcc0\ud654\ub098 \ube0c\ub79c\ub4dc \uc790\uccb4\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \uc1fc\ud551\ubab0\uc744 \uc218\uc815\ud574\uc57c \ud560 \uacbd\uc6b0 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub418\uc5c8\uc73c\uba70, \ud2b9\ud788 \ud504\ub7f0\ud2b8\uc5d4\ub4dc \uc2dc\uc2a4\ud15c\uacfc \ubc31\uc5d4\ub4dc \uc2dc\uc2a4\ud15c \ubaa8\ub450\ub97c \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud558\ub294 \ub4f1 \ucd94\uac00\uc801\uc778 \ub9ac\uc18c\uc2a4 \ud22c\uc785\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 API\uc5d0 \uae30\ubc18\ud55c \uac01\uc885 \uae30\ub2a5\ub4e4\uc744 \ud504\ub7f0\ud2b8\uc5d4\ub4dc\uc5d0\uc11c \ubd88\ub7ec\uc624\ub294 \uc2dd\uc758 \uc791\uc5c5 \ud658\uacbd\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc804\ubb38\uc801\uc778 \uae30\uc220 \uc5c6\uc774\ub3c4 \uc1fc\ud551\ubab0\uc744 \uc190\uc27d\uace0 \ube60\ub974\uac8c \uc5c5\uadf8\ub808\uc774\ub4dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc\uc5d0\uc11c\ub294 \ubcf5\uc7a1\ud55c \ucf54\ub529\uc791\uc5c5 \uc5c6\uc774 \ub2e8\uc21c\ud55c \ub4dc\ub798\uadf8 \uc564 \ub4dc\ub86d\ub9cc\uc73c\ub85c\ub3c4 \ucee4\uba38\uc2a4 \ud658\uacbd\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc758 \ubcc0\ud654\uc5d0 \ubbfc\ucca9\ud558\uac8c \ub300\uc751\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"checklist\"> <span> \uc131\uacf5\uc801\uc778 D2C \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc0ac\uc804 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 <\/span> <\/h2>\n<p>D2C \ucee4\uba38\uc2a4\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc81c\uace0, \ub9e4\ucd9c \uc99d\ub300 \ub4f1 \ub2e4\uc591\ud55c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc9c1\uc811 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ub2e4 \ucc28\ubcc4\ud654\ub41c \ub9de\ucda4\ud615 \ucee4\uba38\uc2a4\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ud5e4\ub4dc\ub9ac\uc2a4 \ucee4\uba38\uc2a4\uc640 \uac19\uc740 \uae30\uc220\uc801\uc778 \uc694\uc18c\ub97c \ud3ec\ud568\ud558\uc5ec \uc131\uacf5\uc801\uc778 \ucee4\uba38\uc2a4 \ud658\uacbd \uad6c\ucd95\uc744 \uc704\ud574 \uc544\ub798\uc640 \uac19\uc774 4\uac00\uc9c0 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0b4\ud3b4\ubcfc \uac83\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p>\ube44\uc804 \uc815\uc758: D2C \ucee4\uba38\uc2a4\ub97c \ud1b5\ud558\uc5ec \uc774\ub8e8\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\uac00 \ud655\uc2e4\ud55c\uac00<\/p>\n<\/li>\n<li>\n<p>\uc7a0\uc7ac\uc801\uc778 \uc7a5\uc560\ubb3c \ud30c\uc545: \ucee4\uba38\uc2a4 \uad6c\ucd95 \ubc0f \uc6b4\uc601\uc5d0 \ud544\uc694\ud55c \uc778\ub825\uacfc \uc2dc\uac04, \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uac00, \uc0c1\ud488\uc758 \ub9c8\ucf00\ud305, \uc138\uc77c\uc988, \uc11c\ube44\uc2a4 \ubd80\uc11c\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uac00 \ud611\uc5c5\ud560 \uc218 \uc788\ub294\ub370 \uc7a5\uc560\ub294 \uc5c6\ub294\uac00<\/p>\n<\/li>\n<li>\n<p>\uc131\uacf5 \uc9c0\ud45c \ud655\ub9bd: \uac1d\uad00\uc801\uc778 \uce21\uc815\uc774 \uac00\ub2a5\ud55c \uc131\uacfc \uc9c0\ud45c(KPI)\uac00 \uc788\ub294\uac00<\/p>\n<\/li>\n<li>\n<p>\uae30\uc5c5 \uac00\uce58 \uc99d\ub300: \uc628\u00b7\uc624\ud504\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uac00\uce58\uac00 \uc788\ub294\uac00<\/p>\n<\/li>\n<\/ul>\n<p>D2C \ucee4\uba38\uc2a4\ub97c \uad6c\ucd95\ud558\uae30 \uc804\uc5d0 \u2018why(\uc65c)\u2019\ub77c\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uace0\ubbfc\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ub7ed\uc154\ub9ac \ube0c\ub79c\ub4dc\ub4e4\uc740 \uace0\uac1d\uc758 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4\uc5d0 \ub300\ud55c \ub2c8\uc988\ub97c \uae30\ubc18\uc73c\ub85c \ucee4\uba38\uc2a4\ubab0\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d \uc8fc\ubb38 \ud604\ud669\uacfc \uac70\ub798 \ub0b4\uc5ed\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud30c\uc545\ud558\uc5ec \uace0\uac1d \uc694\uad6c\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uc131\uacf5\uc801\uc778 D2C \ucee4\uba38\uc2a4 \uad6c\ucd95\uc744 \uc704\ud574\uc11c\ub294 \uc18c\ube44\uc790\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0 D2C\ub97c \ud1b5\ud574 \uae30\ub300\ud560 \uc218 \uc788\ub294 \ube44\uc804\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc815\uc758\ub97c \ub0b4\ub9ac\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n<p>\ucee4\uba38\uc2a4 \uad6c\ucd95\uc744 \uc704\ud574 \uc18c\uc694\ub418\ub294 \ube44\uc6a9\uacfc \uc2dc\uac04\uc740 \ub118\uc5b4\uc57c \ud560 \ud5c8\ub4e4\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uae30\uc874\uc758 B2C \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 D2C\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\ub294\ub370 \uc5b4\ub824\uc6c0\uc774 \ub530\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uacfc\ud559\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \uac1d\uad00\ud654\ub41c KPI \uc9c0\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc9c0\uc18d\ud574\uc11c \ubc1c\uc804\uc2dc\ud0a4\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. KPI \uc9c0\ud45c\ub294 \ub9e4\ucd9c \ubaa9\ud45c, \ub3d9\uc77c \uace0\uac1d\uc758 \ubc18\ubcf5 \uad6c\ub9e4 \uc720\ub3c4, \uace0\uac1d \ucda9\uc131\ub3c4 \uac15\ud654, \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1 \ub4f1\uc758 \uc218\uce58\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, D2C \ucee4\uba38\uc2a4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \uc804\ubc18\uc801\uc778 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c, \uac00\uce58\uc640 \uc5f0\uacb0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/p>\n<p>D2C\uc758 \uc804\ud658\uc740 \uc0c8\ub85c\uc6b4 \uc2dc\uc791\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uae30\uc874 \uc18c\ub9e4\uc5c5\uccb4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uac15\ud654\ud558\uace0 \ucee4\uba38\uc2a4 \ubab0\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc758 \uc0c1\uc138 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uad6c\ub9e4 \ucc44\ub110\uc744 \ub2e4\uc591\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, 54%\uc758 \uc18c\ube44\uc790\ub294 \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\ud488 \uc815\ubcf4\ub97c \ubc1b\uae30\ub97c \ud76c\ub9dd\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ube0c\ub79c\ub4dc\uc778 \ucf5c\ub86c\ube44\uc544\ub294 \uc801\ud569\ud55c \uc81c\ud488 \uc815\ubcf4\uc640 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ubaa8\ubc14\uc77c \ucee4\uba38\uc2a4\ub97c \uad6c\ucd95\ud558\uace0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"partner\"> <span> D2C \uad6c\ucd95\uacfc \uc720\uc9c0\ub97c \uc704\ud55c \uc778\ub825\uacfc \ud30c\ud2b8\ub108 \ucc3e\uae30 <\/span> <\/h2>\n<p> \ud55c \ubc88\uc758 \uc8fc\ubb38 \ub204\ub77d, \uacb0\uc81c \uc2e4\ud328\ub85c \uace0\uac1d\uc740 \uc774\ud0c8\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucee4\uba38\uc2a4\uc5d0\uc11c \ud3b8\ub9ac\ud558\uace0 \ucc28\ubcc4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 D2C \ud300\uc744 \uad6c\uc131\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc644\uc131\ub3c4\uac00 \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. <\/p>\n<p> <img decoding=\"async\" alt=\"d2c \uad6c\ucd95\uacfc \uc720\uc9c0\ub97c \uc704\ud55c \uc778\ub825\uacfc \ud30c\ud2b8\ub108 \ucc3e\uae30\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/d2c-03.png?strip=all&#038;quality=95\"><\/img> <\/p>\n<p>D2C \ucee4\uba38\uc2a4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ub9e4\ud551\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc0ac\ud56d\uc740 \ub9e4\uc6b0 \ub9ce\uc2b5\ub2c8\ub2e4. \ucc57\ubd07\uc744 \ud1b5\ud558\uc5ec \uc2e4\uc2dc\uac04\uc73c\ub85c \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\uc751\ud558\uc5ec \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud558\uace0 \ub9cc\uc871\ub3c4\ub97c \uc81c\uace0\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 D2C \uc720\uc785\uc744 \uac15\ud654\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc \uc9c0\uc18d\uc801\uc778 \uc18c\ud1b5\uc744 \ud1b5\ud558\uc5ec \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ube0c\ub79c\ub4dc\uc640\uc758 \uc5f0\uacb0\uc131\uc744 \uac15\ud654\ud558\ub294 \uac83\ub3c4 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. <\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc744 \ud55c \ubc88\uc758 \uc2e4\uc218 \uc5c6\uc774 \uc218\ud589\ud558\uae30 \uc704\ud55c \uc804\ubb38 D2C \ud300\uc744 \uad6c\uc131\ud560 \uacbd\uc6b0, \uace0\ub824 \uc0ac\ud56d\uc774 \ub9e4\uc6b0 \ub9ce\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ubcf5\uc7a1\ud55c \uc870\uc9c1\uad6c\uc131\uc744 \uac04\ub2e8\ud558\uac8c \uacc4\ud68d\ud558\uae30 \uc704\ud574 \uba3c\uc800 \ud300\uc758 \uc5ed\ud560\uacfc \ucc45\uc784\uc744 \uba85\ud655\ud558\uac8c \uc815\uc758\ud558\uace0, \uc790\uc6d0 \ubc0f \ud65c\ub3d9 \ud560\ub2f9\ub7c9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. <\/p>\n<h2 id=\"journey\"> <span> \ucd5c\uace0\uc758 \uc1fc\ud551 \uc5ec\uc815 \uc124\uacc4\ud558\uae30 <\/span> <\/h2>\n<p>D2C \uae30\ubc18\uc758 \ub9e4\ucd9c, \uac1c\ubc1c, \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ub9c9\uc5f0\ud55c \ub450\ub824\uc6c0\uc73c\ub85c \ub3c4\uc785\uc744 \uc8fc\uc800\ud558\ub294 \uae30\uc5c5\uc774 \ub2e4\uc18c \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uad6c\uae00\uc774 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uae30 \uc704\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud55c \uc774\ub798, \uace0\uac1d \ub370\uc774\ud130\ub294 \uae30\uc5c5\uc758 \uadc0\uc911\ud55c \uc790\uc0b0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub294 \uae30\uc5c5\uc774 \ubbf8\ub798 \uacbd\uc7c1\ub825\uc744 \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\uc740 \ub6f0\uc5b4\ub09c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub9cc\ud07c, \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5 \ubc1b\ub294 \uacfc\uc815\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ub85c\uc5f4\ud2f0\ub97c \uac00\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>CRM \ubd84\uc57c\uc758 1\uc704 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc9c0\uc6d0\ud558\ub294 <a href=\"\/kr\/products\/commerce-cloud\/overview\/\">\ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc<\/a>\ub294 CRM\uacfc \ud1b5\ud569\ub418\uc5b4 \uace0\uac1d \ub370\uc774\ud130\ub97c \ub354\uc6b1 \uccb4\uacc4\uc801\uc73c\ub85c \ud655\ubcf4\ud558\uace0 \ud55c\ub208\uc5d0 \ubcf4\uae30 \uc27d\uac8c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \uc790\uc8fc \ud2b9\uc815 \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\uace0, \uc5b4\ub5a4 \ucc44\ub110\ub85c \ub9ce\uc774 \uc720\uc785\ub418\uace0 \uc788\ub294\uc9c0 \uace0\uac1d\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uac70\ub798\ub97c \ub118\uc5b4 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \uc81c\ud488\uacfc \uad6c\ub9e4 \uacbd\ud5d8\uc774 \ud544\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uae00\ub85c\ubc8c \uc5ec\uc131 \uc18d\uc637 \ube0c\ub79c\ub4dc \u2018\ube45\ud1a0\ub9ac\uc544 \uc2dc\ud06c\ub9bf\u2019\uc740 \uace0\uac1d\uc758 \uc120\ud638 \uc81c\ud488\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uc6d0\ud558\ub294 \uc18d\uc637\uc744 \ub514\uc790\uc778\ud558\ub294 \uac8c\uc774\ubbf8\ud53c\ucf00\uc774\uc158(Gamification) \uc804\ub7b5\uc744 \ucee4\uba38\uc2a4\uc5d0 \uc811\ubaa9\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ub514\uc790\uc778, \uc0c9\uc0c1, \uc7ac\uc9c8 \ub4f1\uc744 \ud30c\uc545\ud558\uace0 \ub354 \uc815\ud655\ud55c \uc81c\ud488 \ucd94\ucc9c\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n<p> <img decoding=\"async\" alt=\"\uc1fc\ud551 \uc5ec\uc815 \uc124\uacc4\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/d2c-02.png?strip=all&#038;quality=95\"><\/img> <\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uace0 \uc81c\ud488 \uad6c\ub9e4 \ud6c4 \uc7ac\uad6c\ub9e4\ub97c \ud558\uae30\uae4c\uc9c0 \ubc1c\uacac, \uc81c\ud488\uac80\uc0c9, \ud3ec\uae30 \ubc0f \ub9ac\ud0c0\uac9f\ud305, \uccb4\ud06c\uc544\uc6c3\uc2dc \uc120\ud0dd, \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec, \ucda9\uc131\ub3c4 \ud615\uc131\uacfc \uac19\uc774 \ucd1d 6\ub2e8\uacc4\uc758 \uacfc\uc815\uc744 \uac70\uce5c\ub2e4\uace0 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \ub2e8\uacc4\ubcc4\ub85c \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc2e0\uae30\uc220\uc744 \ub3c4\uc785\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uc774\ud0c8\uc744 \ub9c9\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc138\uc77c\uc988\ud3ec\uc2a4 AI \uc194\ub8e8\uc158\uc740 \uace0\uac1d \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9de\ucda4\ud654 \ub41c \uc81c\ud488 \ucd94\ucc9c\uc740 \ubb3c\ub860, \uac80\uc0c9 \uacb0\uacfc\uc640 \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc81c\ud488 \uc21c\uc11c\ub97c \uc790\ub3d9\uc73c\ub85c \uc18c\ube44\uc790 \uad00\uc2ec\ub3c4\uc640 \ucde8\ud5a5\uc5d0 \ub9de\ucdb0 \uc815\ub82c\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc740 \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc744 \ud655\ub960\uc744 \uc57d 4.5\ubc30 \ub192\uc774\uace0, \ubc29\ubb38\ub2f9 \uc9c0\ucd9c \uae08\uc561\uc744 \uc57d 5\ubc30 \ub192\uc778\ub2e4\uace0 \ud569\ub2c8\ub2e4. AI, \ube45\ub370\uc774\ud130, \ud074\ub77c\uc6b0\ub4dc \ub4f1 \uc2e0\uae30\uc220\uc774 \uc811\ubaa9\ub41c \uc2a4\ub9c8\ud2b8\ud55c \ucee4\uba38\uc2a4\ub97c \ud1b5\ud558\uc5ec \uc131\uacf5\uc801\uc778 D2C \ucee4\uba38\uc2a4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/form\/conf\/successful-ecommerce-guide\/\">\ucd5c\uace0\uc758 CRM \uae30\uc5c5\uacfc \uc131\uacf5\uc801\uc778 \ucee4\uba38\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uc77c\uc988\ud3ec\uc2a4 D2C \uac00\uc774\ub4dc\ubd81 \uc791\uc131\uc77c : 2022.01.04 \uae30\uc5c5\uc758 D2C \uc5f4\ud48d\uc774 \ubd88\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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