{"id":728,"date":"2021-12-13T20:29:00","date_gmt":"2025-11-12T20:29:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=728"},"modified":"2025-11-27T14:12:18","modified_gmt":"2025-11-27T05:12:18","slug":"examples-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/examples-of-digital-transformation\/","title":{"rendered":"Chapter 2. \ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc608"},"content":{"rendered":"

\ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ubaa8\uc2b5\uc774\uace0, \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4 \ubc29\uc2dd\uc744 \ubc14\uafd4 \ub193\uc558\uc744\uae4c\uc694? \uc0b0\uc5c5 \uc804\ubc18\uc758 \ub9c8\ucf00\ud305, \uc138\uc77c\uc988 \ubc0f \uc11c\ube44\uc2a4 \ubd80\ubb38\uc5d0\uc11c \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \uce5c\ubc00\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc9c1\uc6d0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud55c \uc608\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \ubd80\ubb38 \ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc608<\/h2>\n

\ub9c8\ucf00\ud305 \ubd80\ubb38\uc5d0\uc11c \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ud1b5\ud574 \ucd94\uad6c\ud558\ub294 \ucd5c\uace0\uc758 \ubaa9\ud45c\ub294 \ub354 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc880 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \ub9d0\ud558\uc790\uba74 \ud6cc\ub96d\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ub354 \ub9ce\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0, \uc5ec\ub7ec\ubd84\uc774 \uc2e0\uaddc \uace0\uac1d\uacfc \uc7a5\uae30 \ucda9\uc131 \uace0\uac1d\uc744 \ud3ec\ud568\ud55c \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub8cc\uac00 \uc544\ub0a0\ub85c\uadf8\uc5d0\uc11c \ub514\uc9c0\ud138\ub85c \ubc14\ub00c\uba74\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \ub450 \uac00\uc9c0 \uc774\uc810\uc73c\ub85c \uc774\ub7ec\ud55c \ub178\ub825\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uccab\uc9f8, \uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \uc790\ub8cc\ub294 \uc544\ub0a0\ub85c\uadf8 \uc790\ub8cc\uc5d0 \ube44\ud574 \uc0dd\uc0b0 \ubc0f \ubd84\ubc30\uc5d0 \ube44\uc6a9\uc774 \uc801\uac8c \ub4ed\ub2c8\ub2e4. \ud2b9\ud788 \uc774\uba54\uc77c \ud64d\ubcf4\ub294 \uc778\uc1c4 \ubc0f \uc6b0\ud3b8 \ubc1c\uc1a1\ubcf4\ub2e4 \ud6e8\uc52c \uc801\uc740 \ube44\uc6a9\uc774 \ub4ed\ub2c8\ub2e4. \ub458\uc9f8, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uc544\ub0a0\ub85c\uadf8 \ubc29\uc2dd\uc73c\ub85c \ubd88\uac00\ub2a5\ud588\ub358 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \ubd84\uc11d \ucd94\uc801 \ubc0f \uace0\uac1d\uacfc\uc758 \ub300\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n

\"\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\uc758<\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub780 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n

\uc624\ub298\ub0a0\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud55c \uc5ed\ud560\uacfc \ucc45\uc784\uc744 \uac04\uc18c\ud654\ud558\uace0 \ub2e8\uc21c\ud558\uac8c \ub9cc\ub4dc\ub294 \ud234\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n

>> \ub370\ubaa8 \ubcf4\uae30<\/a><\/p>\n

\ub9c8\ucf00\ud305 \uc9c1\uc6d0\uc740 \uc815\ud574\uc9c4 \ubaa8\ub378\uc744 \ub530\ub77c\uac00\ub294 \ucc9c\ud3b8\uc77c\ub960\uc801\uc778 \uc5ec\uc815 \ub300\uc2e0 \uace0\uac1d \ud589\ub3d9\uc744 \uad00\ucc30\ud558\uc5ec \uac01 \uad6c\ub9e4\uc790\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc77c\ub300\uc77c \uc5ec\uc815\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \uc9c1\uac10\uc774\ub098 \ub290\ub08c\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uc5ec \uc774\ub7ec\ud55c \uc5ec\uc815\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc720\uc6a9\ud558\uac8c \uc4f8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uc804\ud658\uc740 \ub9c8\ucf00\ud305 \uc9c1\uc6d0\uacfc \uac1c\ubcc4 \uace0\uac1d\uc758 \uc5f0\uacb0\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/h2>\n

Welcome to Marketing in the Age of the Customer(\uace0\uac1d \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305\uc5d0 \ud658\uc601\ud569\ub2c8\ub2e4)\u2019\uc5d0\uc11c\ub294 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ub514\uc9c0\ud138 \ud234\uc744 \uc18c\uac1c\ud558\uace0 \ub9c8\ucf00\ud305 \uc9c1\uc6d0\uc774 \uace0\uac1d \uc0dd\uc560 \uc8fc\uae30\uc5d0 \uac78\uccd0 \uc774\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc774 \uac8c\uc2dc\ubb3c\uc740 \uc5ec\ub7ec\ubd84\uc774 \uace0\uac1d\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac00\ub294 \ub370 \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5\uc5d0 \uc774\ub974\ub294 \ub2e4\uc591\ud55c \uae30\uc220\uc774 \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc8fc\ub294\uc9c0 \uc124\uba85\ud558\ub294 \ud6cc\ub96d\ud55c \uc785\ubb38\uc11c\ub85c \uaf2d \uc77d\uc5b4 \ubcf4\uc2dc\uae30\ub97c \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\uae00\uc5d0\uc11c \uc18c\uac1c\ud55c \uba87 \uac00\uc9c0 \uc608\uc2dc\ub97c \ud1b5\ud574 \uba54\uc2dc\uc9d5 \uc804\ub7b5\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc774 \uc5b4\ub5bb\uac8c \uace0\uac1d \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ube44\uc6a9 \uc808\uac10\uc744 \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ubaa8\uc2b5\uc774\uace0, \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4 \ubc29\uc2dd\uc744 \ubc14\uafd4 \ub193\uc558\uc744\uae4c\uc694? \uc0b0\uc5c5 \uc804\ubc18\uc758 \ub9c8\ucf00\ud305, \uc138\uc77c\uc988 \ubc0f \uc11c\ube44\uc2a4 \ubd80\ubb38\uc5d0\uc11c \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \uce5c\ubc00\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc9c1\uc6d0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud55c \uc608\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\ubb38…<\/p>\n","protected":false},"author":1,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109],"coauthors":[8],"class_list":["post-728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm"],"yoast_head":"\n\ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc608- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\ub9c9\uc5f0\ud55c \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc774\uc81c \uadf8\ub9cc! \uc2e4\ud328\ud558\uc9c0 \uc54a\ub294 DX\ub97c \uc704\ud55c \uc131\uacf5 \ubc29\uc815\uc2dd. \uae00\ub85c\ubc8c \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \uacbd\ud5d8\uacfc \uc6b4\uc601 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud55c \uad6c\uccb4\uc801\uc778 \uc0ac\ub840\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud601\uc2e0\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \ub178\ud558\uc6b0\ub97c \uc9c0\uae08 \ub9cc\ub098\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/examples-of-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 2. \ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc608\" \/>\n<meta property=\"og:description\" content=\"\ub9c9\uc5f0\ud55c \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc774\uc81c \uadf8\ub9cc! 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