{"id":731,"date":"2021-12-13T20:29:00","date_gmt":"2025-11-12T20:29:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=731"},"modified":"2025-11-27T14:18:16","modified_gmt":"2025-11-27T05:18:16","slug":"why-business-need-transformation-innovation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/","title":{"rendered":"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \uae30\uc220\uc774 \ubc1c\uc804\ud558\uace0 \uc77c\uc0c1\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\uba74\uc11c \ube44\uc988\ub2c8\uc2a4\ub3c4 \uc774\ub7ec\ud55c \uc2dc\ub300\uc758 \ubcc0\ud654\ub97c \ub530\ub974\uc9c0 \uc54a\uc744 \uc218 \uc5c6\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub113\uc740 \uad00\uc810\uc5d0\uc11c \ubcf4\uba74 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ub530\ub77c\uac00\ub290\ub0d0 \ub4a4\uccd0\uc9c0\ub290\ub0d0\uc758 \ubb38\uc81c\uc778 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ube44\uc988\ub2c8\uc2a4\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc774\ud574\ud558\ub824\uba74 \uc880 \ub354 \ub9ce\uc740 \ud0d0\uad6c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ub514\uc9c0\ud138\ud654\uc640 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc774\ub04c\uace0 \uc788\ub294 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ubaa8\ub4e0 \ubcc0\ud654\ub294 \uace0\uac1d\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ub9d0\ud558\uc790\uba74 \uace0\uac1d\uc758 \ud589\ubcf5\uc774 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc778 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub294 \ub300\ubd80\ubd84 \ub514\uc9c0\ud138 \uae30\uc220\uacfc \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ubc14\ud0d5\uc73c\ub85c \ud615\uc131\ub429\ub2c8\ub2e4. \ub514\uc9c0\ud138\uacfc \ud56d\uc0c1 \uc5f0\uacb0\ub41c \uace0\uac1d\uc740 \ub298 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \ubaa9\uaca9\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uacf3\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uac83\uc744 \ubcf4\uc558\uc744 \ub54c \uace0\uac1d\uc740 \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\ub3c4 \ub611\uac19\uc740 \uac83\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uae30\ub300\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\uba74 \ub2e4\ub978 \uacf3\uc73c\ub85c \ub208\uc744 \ub3cc\ub9b4 \uac83\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138\ub85c \uc5f0\uacb0\ub41c \uc138\uc0c1\uc5d0\uc11c \uace0\uac1d\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac04\ud3b8\ud558\uac8c \uc81c\ud488\uc744 \ube44\uad50\ud558\uace0 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub85c \uc27d\uac8c \uc774\ub3d9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ub514\uc9c0\ud138 \uc804\ud658\uc774 \uc0b0\uc5c5 \uc804\ubc18\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc7ac\uad6c\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n<p>\ub514\uc9c0\ud138 \uc804\ud658\uc758 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\ub294 \uc0b0\uc5c5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4, \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4, \ubb3c\ub9ac\uc801 \uc81c\ud488 \ub4f1 \uc5ec\ub7ec\ubd84\uc774 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud615\ud0dc\uc640 \uc0c1\uad00\uc5c6\uc774 \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc0dd\uc0b0, \uc720\ud1b5, \uace0\uac1d \uc11c\ube44\uc2a4 \ubc29\uc2dd\uc744 \ubc14\uafc0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4\uc5d0 \ub530\ub77c \uc5ec\ub7ec\ubd84\uc758 \uace0\uac1d\uc740 \uc77c\ubc18 \uc18c\ube44\uc790\ub098 \uae30\uc5c5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc94\uc704\ub97c \ub113\ud788\uba74 \uc9c1\uc6d0\uae4c\uc9c0 \ud3ec\ud568\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc2dc \ud6c4\uc5d0 \ub2e4\ub8e8\uaca0\uc9c0\ub9cc, \ud2b9\ud788 \uc9c1\uc7a5 \ub0b4 \ub514\uc9c0\ud138 \uc804\ud658\uacfc \uad00\ub828\ub41c \uc9c1\uc6d0\uc758 \uae30\ub300\uce58\ub294 \uadf8\ub4e4\uc758 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d\uc740 \ub514\uc9c0\ud138 \uae30\uc220\uacfc \uc804\ud658\uc744 \uae30\ub300\ud569\ub2c8\ub2e4.<\/h2>\n<p>\uc624\ub298\ub0a0 \uace0\uac1d\uc740 \ub514\uc9c0\ud138\ub85c \uc5f0\uacb0\ub418\uace0 \ub514\uc9c0\ud138 \uae30\uc220\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ud56d\uc2dc \uc5f0\uacb0\ub418\uc5b4 \uc788\uc73c\uba70, \uadf8\ub4e4\uc774 \uac70\ub798\ud558\ub294 \uae30\uc5c5\uc5d0\ub3c4 \ub611\uac19\uc774 \ud558\ub8e8 24\uc2dc\uac04 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uae30\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \ubc14\ub77c\uace0 \uae30\ub300\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc774\ub7ec\ud55c \ud589\ub3d9 \ubcc0\ud654\ub97c \uac00\uc838\uc628 \ud575\uc2ec \uc694\uc778\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988 \ud3ec\uc2a4 \ubcf4\uace0\uc11c \u2018State of the Connected Customer(Connected Customer\uc758 \ud604\ud669)\u2019 \uc81c1\ud310\uc5d0\uc11c \uc870\uc0ac\uc5d0 \uc751\ud55c \uace0\uac1d\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uae30\uc220\uc774 \ubc1c\ub2ec\ud568\uc5d0 \ub530\ub77c \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9 \ubc29\uc2dd\uc5d0 \ub300\ud574 \uae30\uc5c5\uc5d0 \uac70\ub294 \uae30\ub300\uce58\uac00 \ub9e4\uc6b0 \ub192\uc544\uc84c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc880 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c Harvard Business Review\uc5d0\uc11c\ub294 73%\uc758 \uace0\uac1d\uc774 \uc1fc\ud551\uc5d0\uc11c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ube0c\ub79c\ub4dc\uc640 \uac70\ub798\ud558\uae30\ub97c \uc120\ud638\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc5f0\uad6c \ubcf4\uace0\uc11c\uc5d0\uc11c 57%\uc758 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uae30\uc5c5\uc758 \ud601\uc2e0\uc131 \uc5ec\ubd80\uac00 \uc808\ub300\uc801\uc73c\ub85c \uc911\uc694\ud558\uac70\ub098 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud601\uc2e0\uc131\uc744 \uac16\ucd94\uc9c0 \ubabb\ud560 \uacbd\uc6b0, \uc18c\ube44\uc790\ub294 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4\ucc98\ub97c \ucc3e\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 70%\ub294 \uc0c8\ub85c\uc6b4 \uae30\uc220 \ub355\ubd84\uc5d0 \ub2e4\ub978 \uac70\ub798\ucc98\ub97c \ucc3e\uae30\uac00 \ud6e8\uc52c \uc26c\uc6cc\uc84c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"wp-block-heading\">\uc9c1\uc6d0\ub4e4\uc774 \ubaa8\uc5ec \ub514\uc9c0\ud138 \uc194\ub8e8\uc158\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>\uc9c1\uc7a5 \ub0b4 \uc18c\ube44\uc790 \uae30\uc220\uc744 \ucc44\ud0dd\ud558\uac8c \ub41c \uc8fc\ub41c \uc694\uc778 \uc911 \ud558\ub098\ub85c \uc885\uc885 \uc9c0\ubaa9\ub418\ub294 \uac83\uc774 Apple iPhone\uc785\ub2c8\ub2e4. iPhone\uc740 \uc6d0\ub798 \uae30\uc5c5\uc6a9 \uc81c\ud488\uc774 \uc544\ub2c8\uc5c8\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\uac00 \uae09\uc18d\ud788 \uc99d\uac00\ud558\uba74\uc11c \ub2e4\ub978 \ub514\ubc14\uc774\uc2a4\uac00 \uc544\ub2cc iPhone\uc744 \uc0ac\uc6a9\ud558\uae30\ub97c \uc6d0\ud558\ub294 \uc9c1\uc6d0\ub4e4\uc774 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uba87\uba87 \ub300\uae30\uc5c5\uc5d0\uc11c iPhone\uc744 \ubc1b\uc544\ub4e4\uc774\uae30 \uc2dc\uc791\ud558\uc790 iPhone\uc744 \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\uc774 \uae09\uc18d\ub3c4\ub85c \ud655\uc0b0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>iPhone\uc740 \ub2f9\uc2dc \uc9c1\uc7a5 \ub0b4 \uae30\uc220 \ucc44\ud0dd\uc5d0 \ub300\ud55c \uad00\ud589\uc744 \ubb34\ub108\ub728\ub838\uc2b5\ub2c8\ub2e4. IT \ub9ac\ub354\uac00 \ub514\ubc14\uc774\uc2a4 \uc0ac\uc6a9\uc744 \uc2b9\uc778\ud558\uc5ec \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc9c1\uc6d0\ub4e4\uc774 iPhone \uc0ac\uc6a9\uc744 \uc694\uccad\ud558\uc5ec \uacb0\uad6d IT \ubd80\uc11c\uac00 \uc774\ub97c \ub530\ub974\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \ud604\uc7ac\uae4c\uc9c0\ub3c4 \uc774\ub7f0 \ucd94\uc138\uac00 \uc774\uc5b4\uc9c0\uace0 \uc788\uc73c\uba70, \ub354 \ub9ce\uc740 \u2018\uc18c\ube44\uc790 \ub4f1\uae09\u2019 \uae30\uc220\uc774 \uc9c1\uc7a5\uc5d0 \ub3c4\uc785\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \ub208\uc5ec\uaca8\ubd10\uc57c \ud560 \uac83\uc740 \uc774\ub7ec\ud55c \ucd94\uc138\uc758 \uc774\uba74\uc77c \uac83\uc785\ub2c8\ub2e4. \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \uc18c\ube44\uc790 \uc138\uacc4\uc5d0\uc11c \ub098\uc624\ub294 \ub514\uc790\uc778\uacfc \uae30\ub2a5\uc744 \ub530\ub974\uae30 \uc2dc\uc791\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ud3b8\ub9ac\ud568\uc774 \uc774\uae34 \uc148\uc774\uc8e0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138\uc744 \uc6b0\uc120\ud558\ub294 \uc9c1\uc6d0\uc740 \uc5f0\uacb0\ub41c \uc9c1\uc6d0\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \uc9c1\uc6d0\ub4e4\uc740 \uadf8 \uc5b4\ub5a4 \uc9d1\ub2e8\ubcf4\ub2e4 \ub514\uc9c0\ud138\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. PC, \uac00\uc804\uc81c\ud488, \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc744 \uc0ac\uc6a9\ud558\uba70 \uc790\ub780 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \uc77c\uc0c1\uc5d0\uc11c\uc640 \uac19\uc774 \uc9c1\uc7a5\uc5d0\uc11c\ub3c4 \uac15\ub825\ud55c \ub514\uc9c0\ud138 \ud234\uc744 \uc27d\uace0 \ud3b8\ud558\uac8c \uc0ac\uc6a9\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \uc6b0\uc120 \uc815\uc2e0\uc744 \ubc14\ud0d5\uc73c\ub85c \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ub514\uc9c0\ud138 \uc5ed\ub7c9\uc744 \ud0a4\uc6b8 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uae30\ud0c0 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0 \ud558\ub8e8 24\uc2dc\uac04 \uae30\uaebc\uc774 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc73c\uba74\uc11c \ube44\uc988\ub2c8\uc2a4\uac00 \ud56d\uc0c1 \uc900\ube44\ub418\uc5b4 \uc788\uae30\ub97c \ubc14\ub77c\ub4ef, \uc9c1\uc6d0\uc740 \uc27d\uac8c \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ud611\uc5c5\ud560 \uc218 \uc788\uace0 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc791\uc5c5\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc5d0\uc11c \uc77c\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \uc9c1\uc6d0\uc744 \uc704\ud55c \uac15\ub825\ud55c \uc9c0\uc6d0 \uc218\ub2e8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \ub514\uc9c0\ud138 \ube44\uc988\ub2c8\uc2a4 \uad6c\ucd95\uc5d0\uc11c \uc5bb\ub294 \uc774\uc810\uc73c\ub85c \ud310\ub3c4\ub97c \ubc14\uafc0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ucda9\uc871\ud558\uace0 \uc9c1\uc6d0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\ub294 \ud575\uc2ec \uc218\ub2e8\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc774 \ub354 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ub354 \ub9ce\uc740 \uc131\uacfc\ub97c \ub0b4\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138\ud654\uac00 \ucc3d\ucd9c\ud558\ub294 \ud6a8\uc728\uc131, \uc989 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac78\uccd0 \ud3ec\uad04\uc801\uc778 \ub2e8\uc77c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uacf5\uc720\ud558\uace0, \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uba54\uc2dc\uc9c0 \uc804\ub2ec \ubc0f \uc11c\ube44\uc2a4 \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0, \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc9c1\uc6d0 \uc5f0\uacb0\uc744 \uac00\ub2a5\ud558\uac8c \ud568\uc73c\ub85c\uc368 \uc18c\uaddc\ubaa8 \ud300\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd94\uac00 \uc774\uc810: \ucc98\uc74c\ubd80\ud130 \uc2dc\uc2a4\ud15c\uc744 \ub514\uc9c0\ud138\ud654\ud558\uc5ec \uad6c\ucd95\ud558\uba74 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ub9de\ucd98 \ud655\uc7a5\uc774 \ud6e8\uc52c \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138 \uc804\ud658\uc774 \uc0b0\uc5c5\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>\uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \ub514\uc9c0\ud138 \ud234\uacfc \uc815\ubcf4\uc5d0 \ub300\ud55c 24\uc2dc\uac04 \uc561\uc138\uc2a4\uac00 \uc9c1\uc6d0\uc5d0\uac8c\ub9cc \uc774\uc810\uc744 \uc8fc\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uacc4\ub3c4 \uc810\uc810 \ub354 \uc2a4\ub9c8\ud2b8\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uacf5\uc9c0\ub2a5(AI), \uc0ac\ubb3c\uc778\ud130\ub137(IoT), \ud074\ub77c\uc6b0\ub4dc \ubd84\uc11d, \ub2e4\uc591\ud55c \uaddc\ubaa8\uc640 \uae30\ub2a5\uc758 \uc13c\uc11c\ub294 \uc81c\uc870\ubd80\ud130 \uc0dd\uc0b0, \uc5f0\uad6c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \ub300\ubd80\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4 \uce21\uba74\uc744 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d35c5889834&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d35c5889834\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/ko_kr\/www\/images\/Hub\/CRM\/smb-become-an-ai-trailblazer-trailhead-trailmix.png\" alt=\"\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\uc758 \uc778\uacf5\uc9c0\ub2a5 \ud65c\uc6a9\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-trailblazer-trailhead\"><a><\/a>AI Trailblazer\uac00 \ub418\uae30 \uc704\ud55c Trailhead\ub97c \uc2dc\uc791\ud574\ubcf4\uc138\uc694.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5ec\ub7ec\ubd84\uc774 AI \ud2b8\ub808\uc77c\ube14\ub808\uc774\uc800\uac00 \ub418\ub3c4\ub85d \ud798\uc744 \uc2e4\uc5b4 \uc8fc\ub294 \ubaa8\ub4e0 \ud2b8\ub808\uc77c\uacfc \ubaa8\ub4c8\uc744 \ub9cc\ub098\ubcf4\uc138\uc694.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<a href=\"https:\/\/trailhead.salesforce.com\/ko\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Trailhead \uc2dc\uc791\ud558\uae30<\/a><\/h3>\n\n\n\n<p>\uc0ac\ub840\ub97c \ub4e4\uc790\uba74 \ub05d\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. AI \ubc0f IoT\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc18c\ube44\uc7ac\ubd80\ud130 \uc790\ub3d9\ucc28, \ud2b8\ub7ed\uc5d0 \uc774\ub974\ub294 \ubaa8\ub4e0 \uc81c\ud488\uc758 \uc0dd\uc0b0\uc5d0\uc11c \ubaa8\ub4e0 \ud615\ud0dc\uc758 \ubc1c\uc804\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc801\ud654\ub41c \uc81c\uc870 \ud504\ub85c\uc138\uc2a4\ub294 \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \uc694\uad6c\uc5d0 \uc989\uac01 \ub300\uc751\ud558\uba70, \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uacf5\uae09\ub9dd \ubb3c\ub958\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uac00\uc2dc\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \uace0\uac1d \uacbd\ud5d8 \ub9e4\ud551\uc740 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uc81c\ud488 \uae30\ud68d, \ub9c8\ucf00\ud305, \uc608\uc0b0 \uacc4\ud68d \uc2dc \ubcf4\ub2e4 \ub098\uc740 \uc5c5\ubb34 \uc218\ud589\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uae30\uc220\uacfc \ud568\uaed8 \ub354 \ub9ce\uc740 \ud601\uc2e0\uc774 \uc0c1\uc0c1\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uce21\uba74\uc5d0\uc11c \uc6b0\ub9ac\uc758 \ube44\uc988\ub2c8\uc2a4 \uc218\ud589 \ubc29\uc2dd\uc744 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc65c \uae30\uc5c5\uc774 \ubcc0\ud654\ud574\uc57c \ud560\uae4c\uc694?<\/h2>\n\n\n\n<p>\ub514\uc9c0\ud138 \uc804\ud658\uc740 \uace7 \ube44\uc988\ub2c8\uc2a4 \uc804\ud658\uc785\ub2c8\ub2e4. \uc774\ub294 \uc9c1\uc6d0\ubd80\ud130 \uace0\uac1d\uae4c\uc9c0 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ub354 \ub098\uc740 \uadfc\ubb34 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\ubcf8\uc801\uc778 \uc5f4\ub9dd\uc774 \uc774\ub044\ub294 \ubcc0\ud654\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774 \uc7a5\uc5d0\uc11c \ud604\uc7ac \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \uac70\ub300\ud55c \ubcc0\ud654\uc758 \ud30c\ub3c4\ub97c \uc77c\uc73c\ud0a4\ub294 \ud575\uc2ec \ub3d9\uc778 \uc911 \uc77c\ubd80\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud574 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uacbd\uc7c1\ud574\uc57c \ud558\ub294 \uc694\uad6c\uc0ac\ud56d\uc774 \ucd94\uac00\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc5c5\uccb4\uac00 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \ud1b5\ud574 \uc0dd\uc0b0 \uac04\uc18c\ud654, \uc720\ud1b5 \ud655\ub300, \ub354 \ub098\uc740 \uc791\uc5c5 \uacf5\uac04 \uc870\uc131, \uc804\ubc18\uc801\uc778 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \uc774\ub8e8\uace0 \uc788\ub2e4\uba74, \uc5ec\ub7ec\ubd84\ub3c4 \ub354 \ubd84\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7f0\ub370 \uc774\ub7f0 \ubcc0\ud654\ub4e4\uc740 \uc5b4\ub5bb\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc744\uae4c\uc694? \ub2e4\uc591\ud55c \uc0b0\uc5c5 \ubd80\ubb38\uc5d0\uc11c \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ud615\ud0dc\ub85c \uc77c\uc5b4\ub098\uace0 \uc788\uc744\uae4c\uc694? \uba87 \uac00\uc9c0 \uc608\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uae30\uc220\uc774 \ubc1c\uc804\ud558\uace0 \uc77c\uc0c1\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\uba74\uc11c \ube44\uc988\ub2c8\uc2a4\ub3c4 \uc774\ub7ec\ud55c \uc2dc\ub300\uc758 \ubcc0\ud654\ub97c \ub530\ub974\uc9c0 \uc54a\uc744 \uc218 \uc5c6\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub113\uc740 \uad00\uc810\uc5d0\uc11c \ubcf4\uba74 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ub530\ub77c\uac00\ub290\ub0d0 \ub4a4\uccd0\uc9c0\ub290\ub0d0\uc758 \ubb38\uc81c\uc778 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ube44\uc988\ub2c8\uc2a4\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uc774\ud574\ud558\ub824\uba74 \uc880 \ub354&hellip;<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109],"coauthors":[8],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc65c \ub514\uc9c0\ud138 \uc804\ud658\uc774 \ud544\uc694\ud560\uae4c?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?\" \/>\n<meta property=\"og:description\" content=\"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:29:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T05:18:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?\",\"datePublished\":\"2025-11-12T20:29:19+00:00\",\"dateModified\":\"2025-11-27T05:18:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\"},\"wordCount\":34,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\",\"name\":\"\uc65c \ub514\uc9c0\ud138 \uc804\ud658\uc774 \ud544\uc694\ud560\uae4c?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png\",\"datePublished\":\"2025-11-12T20:29:19+00:00\",\"dateModified\":\"2025-11-27T05:18:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png\",\"width\":768,\"height\":432,\"caption\":\"\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\uc758 \uc778\uacf5\uc9c0\ub2a5 \ud65c\uc6a9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uc65c \ub514\uc9c0\ud138 \uc804\ud658\uc774 \ud544\uc694\ud560\uae4c?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","description":"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?","og_description":"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:29:19+00:00","article_modified_time":"2025-11-27T05:18:16+00:00","og_image":[{"width":768,"height":432,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","type":"image\/png"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?","datePublished":"2025-11-12T20:29:19+00:00","dateModified":"2025-11-27T05:18:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/"},"wordCount":34,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/","name":"\uc65c \ub514\uc9c0\ud138 \uc804\ud658\uc774 \ud544\uc694\ud560\uae4c?- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","datePublished":"2025-11-12T20:29:19+00:00","dateModified":"2025-11-27T05:18:16+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\uae30\uc5c5\uc5d0\uac8c \ud601\uc2e0\uacfc \uc804\ud658\uc740 \uc65c \ud544\uc218\uc801\uc77c\uae4c\uc694? \ud604\uc7ac\uc758 \uc131\uacf5\uc5d0 \uc548\uc8fc\ud558\uc9c0 \uc54a\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc5d0\uc11c \uc0dd\uc874\ud558\uba70 \uc131\uc7a5\ud558\uae30 \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec \uc0ac\uace0\uc640 \ub514\uc9c0\ud138 \uc804\ud658(DX)\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","width":768,"height":432,"caption":"\uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\uc758 \uc778\uacf5\uc9c0\ub2a5 \ud65c\uc6a9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/why-business-need-transformation-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"Chapter 1. \ub514\uc9c0\ud138 \uc804\ud658\uc740 \uc65c \ud544\uc694\ud560\uae4c\uc694?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/smb-state-of-the-connected-customer.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":1720,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/731\/revisions\/1720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=731"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=731"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}