{"id":749,"date":"2021-11-10T20:29:00","date_gmt":"2025-11-12T20:29:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=749"},"modified":"2025-12-26T20:52:24","modified_gmt":"2025-12-26T11:52:24","slug":"abm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/abm\/","title":{"rendered":"\uace0\uac1d\uc758 \uc18d\uc131\uacfc \ud2b9\uc131\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305, ABM(\uc5b4\uce74\uc6b4\ud2b8 \uae30\ubc18 \ub9c8\ucf00\ud305)\uc774\ub780?"},"content":{"rendered":"

\uace0\uac1d \uae30\uc5c5\uc758 \uc18d\uc131\uacfc \ud2b9\uc131\uc5d0 \ub9de\uac8c \uc811\uadfc\ud558\ub294 \uac83\uc774 ABM\uc758 \ubcf8\uc9c8\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uc0dd\uac01\ud558\ub294 \uc774 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

ABM\uc774\ub780?<\/a><\/p>\n

ABM\uc774 \ud544\uc694\ud55c \uc774\uc720<\/a><\/p>\n

ABM\uc758 \uc7a5\uc810\uc740?<\/a><\/p>\n

ABM\uc758 \uad6c\uccb4\uc801\uc778 \ud504\ub85c\uc138\uc2a4<\/a><\/p>\n

\ud14c\ud06c\ub180\ub85c\uc9c0\uac00 \uc2e4\ud604\ub41c ABM<\/a><\/p>\n

ABM\uc774\ub780?<\/h2>\n

ABM\uc774\ub780 \u300cAccount Based Marketing (\uc5b4\uce74\uc6b4\ud2b8 \uae30\ubc18 \ub9c8\ucf00\ud305)\u300d\uc758 \uc57d\uc5b4\uc785\ub2c8\ub2e4. \uc989, \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 B2B \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud55c \uc0ac\ub78c\uc758 \uae30\ud638\uc640 \ud589\ub3d9, \uac00\uce58\uad00\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc740 B2C\uc5d0\uc11c\ub294 \ud544\uc218\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 B2B\uc5d0\uc11c\ub294 \ud55c \uba85\uc758 \uc120\ud638\uac00 \uad6c\ub9e4\ub85c \uc9c1\uacb0\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc0c1\ud488\uc744 \uc120\ud638\ud558\ub294 \ub2f4\ub2f9\uc790\uc758 \uc758\uacac\uc774 \ubc18\uc601\ub418\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uace0, \ub0b4\ubd80 \ud68c\uc758\ub3c4 \uac70\uccd0\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \ub2f4\ub2f9\uc790 \uac1c\uc778\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5 \uadf8 \uc790\uccb4\ub97c \ud0c0\uae43\uc73c\ub85c \uc124\uc815\ud558\uc5ec \uadf8 \uae30\uc5c5\uc5d0 \ub9de\ub294 \uc81c\uc548\uc744 \ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774 ABM\uc758 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n

ABM\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc774 \uac1c\uc778\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uae30\uc5c5\uacfc \uc870\uc9c1\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc744 \uc601\uc5c5 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \uc815\ud558\uae30 \ub54c\ubb38\uc5d0 \uacc4\uc57d \uc131\uc0ac \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

ABM\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n

ABM\uc744 \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \uc810\uc810 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \ud06c\uac8c 2\uac00\uc9c0\ub97c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uc758\uc0ac\uacb0\uc815 \ud504\ub85c\uc138\uc2a4 \ubcc0\ud654<\/h3>\n

\uc9c0\uae08\uae4c\uc9c0 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc740 \uc704\uc5d0\uc11c \uc544\ub798\ub85c \ub0b4\ub824\uc624\ub294 \ud558\ud5a5\uc2dd\uc73c\ub85c \uc758\uc0ac\ub97c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \ud558\ud5a5\uc2dd \uae30\uc5c5\uc744 \uc0c1\ub300\ub85c \ud558\ub294 \uacbd\uc6b0, \uac00\uc7a5 \uc911\uc694\ud55c \uacb0\uc815\uad8c\uc790\ub294 \uacbd\uc601\uc790\uc785\ub2c8\ub2e4. \uacbd\uc601\uc790\ub97c \uc774\ud574\uc2dc\ud0a4\uba74 \uadf8 \ud68c\uc0ac\ub294 \ubc14\ub85c \uace0\uac1d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac00\ub2a5\ud55c \ub192\uc740 \uc9c1\uae09\uc758 \uc784\uc6d0\uc5d0\uac8c \uc601\uc5c5\ud558\ub294 \uac83\uc774 \ud6a8\uc728\uc801\uc778 \uc601\uc5c5 \uc804\ub7b5\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc601\uc5c5 \ud6a8\uc728\ud654\uc640 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc774 \uae30\uc5c5\uc758 \ud070 \uacbd\uc601 \uacfc\uc81c\uac00 \ub418\uba74\uc11c, \ud604\uc7a5\uc5d0\uc11c\uc758 \ud6a8\uc728\uc801\uc778 \uc758\uc0ac \uacb0\uc815\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc0c1\ud5a5\uc2dd \uc758\uc0ac \uacb0\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc758\uc0ac \uacb0\uc815\uc5d0 \uad00\uc5ec\ud558\ub294 \ub2f4\ub2f9\uc790\uc758 \uc218\uac00 \uc99d\uac00\ud558\uc600\uace0, \uadf8 \ubaa8\ub4e0 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc601\uc5c5\ud558\ub294 \uac83\uc740 \ud604\uc2e4\uc801\uc73c\ub85c \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub2f4\ub2f9\uc790 \uac1c\uac1c\uc778\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5 \uc804\uccb4\ub97c \ud558\ub098\uc758 \ub9ac\ub4dc\ub85c \ubcf4\ub294 ABM\uc758 \uc720\uc6a9\uc131\uc774 \ub192\uc544\uc9c4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uae30\uc220 \uc9c4\ubcf4\uc5d0 \ub530\ub978 \ud658\uacbd \uc815\ube44<\/h3>\n

\uae30\uc5c5\uc5d0\uc11c \uc758\uc0ac \uacb0\uc815\uc5d0 \uad00\uc5ec\ud558\ub294 \uc0ac\ub78c\uc774 \ub9ce\uc544\uc84c\ub2e4\ub294 \uac83\uc740 \uace7 \uae30\uc5c5\uc744 \uace0\uac1d\uc73c\ub85c \uc811\uadfc\ud558\uba74 \uc758\uc0ac \uacb0\uc815 \uad00\uacc4\uc790\ub97c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \ud655\ub960\uc774 \ub192\uc544\uc84c\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n

\ud604\ub300 \uc0ac\ud68c\uc5d0\uc11c\ub294 SNS, \uc804\uc2dc\ud68c, \uc138\ubbf8\ub098, \uc124\ubb38, \uba85\ud568 \ub4f1\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uacf3\uc5d0\uc11c \uac1c\uc778 \uc815\ubcf4\ub97c \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0\ub294 \uc774\ub7ec\ud55c \ub370\uc774\ud130\uac00 \uac01\uac01 \ud769\uc5b4\uc838 \uc788\uc5c8\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \uae30\ubc18\uc73c\ub85c \uc77c\uc6d0 \uad00\ub9ac\uac00 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc758 \uc9c4\ubcf4\ub97c \ud1b5\ud574 \ub354 \uc2e4\uc6a9\uc801\uc778 ABM\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

ABM\uc758 \uc7a5\uc810\uc740?<\/h2>\n

ABM\uc758 \uc0ac\uc6a9 \uc2dc\uc5d0 \uc5b4\ub5a0\ud55c \uc7a5\uc810\uc774 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud074\ub85c\uc988\ud558\uae30 \uc26c\uc6b4 \ud658\uacbd\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n

\uc55e\uc11c \uc18c\uac1c\ud558\uc600\ub4ef\uc774 \uc0c1\ud5a5\uc2dd \ud615\ud0dc\uc758 \uc870\uc9c1\uc5d0\uc11c\ub294 \uacbd\uc601\uc9c4\uc5d0\uac8c \uc601\uc5c5\ud588\ub2e4\uace0 \ud574\uc11c \uc548\uc2ec\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub9e4 \ub2f4\ub2f9\uc790\uc640 \uc774\uc57c\uae30\uac00 \ub41c \ubd80\ubd84\uc774 \uc788\ub354\ub77c\ub3c4, \ud574\ub2f9 \ub2f4\ub2f9\uc790 \uc758\uacac\uc774 \ub3c4\uc785 \uc81c\ud488\uc758 \uacb0\uc815\uc5d0 \uc5bc\ub9c8\ub098 \ubc18\uc601\ub420\uc9c0 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubd88\ud655\uc2e4\ud55c \uc694\uc18c\ub97c \uc81c\uac70\ud558\uc5ec \ucd08\uae30 \ub2e8\uacc4\uc5d0 \uae30\uc5c5 \uc804\uccb4\uc758 \uc218\uc694\uc640 \uacfc\uc81c\uc5d0 \uc9d1\uc911\ud558\uc5ec \ud45c\uc801\ud654 \ud560 \uc218 \uc788\ub2e4\uba74 \uacc4\uc57d \uc131\uc0ac\ub85c \uc774\uc5b4\uc9c0\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc740 \ubb3c\ub860, \uae30\uc5c5 \uc804\uccb4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uad00\ub9ac, \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \uc601\uc5c5 \uc811\uadfc \ubc29\uc2dd\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\ud654\ub85c\ub3c4 \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc790\uc0ac \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n

\uc774\uc804\uc5d0\ub294 \uc5c5\uc885\uacfc \uaddc\ubaa8\ub85c \ub098\ub204\uc5b4 \ub9ac\ub4dc\ub97c \uc120\ubcc4\ud558\ub294 \ubc29\ubc95\uc774 \uc8fc\ub958\uc600\uc2b5\ub2c8\ub2e4. \ub610\ub294 \uc628\ub77c\uc778 \ubb38\uc758\ub098 \uba85\ud568 \ub4f1\uc744 \ud1b5\ud574 \ub2f4\ub2f9\uc790 \uac1c\uc778\uc5d0\uac8c \uc601\uc5c5 \ud65c\ub3d9\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 ABM\uc758 \uacbd\uc6b0, \uc870\uc9c1 \ub0b4 \uac1c\uc778\uc774 \uc544\ub2c8\ub77c \uc870\uc9c1 \uadf8 \uc790\uccb4\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ub2e8\uacc4\uc5d0\uc11c \ub300\uc0c1 \uc870\uc9c1\uc744 \uc555\ucd95\ud568\uc73c\ub85c\uc368 \ud65c\ub3d9\uc5d0 \ud544\uc694\ud55c \uc608\uc0b0\uacfc \uc778\uc801 \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud22c\uc790 \ub300\ube44 \ud6a8\uacfc\ub3c4 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

<\/a> PDCA\ub97c \uac00\uc18d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n

PDCA(Plan-Do-Check-Act)\uc758 \uac00\uc18d\ud654\ub294 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0\uc11c\ub4e0 \uace0\ub824\ud574\uc57c \ud558\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4. ABM\uc758 \uacbd\uc6b0, \ubaa9\ud45c \uae30\uc5c5\uc744 \uc555\ucd95\ud558\uc5ec \uc218\uc8fc \uc815\ud655\ub3c4\ub97c \ub192\uc774\uae30 \ub54c\ubb38\uc5d0 \uc561\uc158\uc5d0 \ub300\ud55c \uacb0\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n

ABM\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ub354 \ub113\uc740 \ubc94\uc704\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc561\uc158\uc5d0 \ub300\ud55c \uacb0\uacfc\uc758 \ucc28\uc774\uac00 \ud06c\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uac00\uc124\uacfc \uac80\uc99d\uc774 \uc5b4\ub835\ub2e4\ub294 \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

ABM\uc758 \uad6c\uccb4\uc801\uc778 \ud504\ub85c\uc138\uc2a4<\/h2>\n

ABM\uc740 \uc5b4\ub5a4 \uc21c\uc11c\ub85c \uc9c4\ud589\ud574\uc57c \uc88b\uc744\uae4c\uc694? \ubb3c\ub860 \uc5c5\uacc4\uc640 \uc0c1\ud488\uc5d0 \ub530\ub77c \ucc28\uc774\uac00 \uc788\uace0, \uac01\uc790 \ud544\uc694\uc5d0 \ub530\ub77c \uc870\uc815\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc77c\ubc18\uc801\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/a>1. \ub300\uc0c1 \uae30\uc5c5\uacfc \uc911\uc694 \uc778\ubb3c \uc120\uc815\ud558\uae30<\/p>\n

\uc6b0\uc120 \uc790\uc0ac\uc758 \uace0\uac1d \ub9ac\uc2a4\ud2b8\uc640 \uc55e\uc73c\ub85c \ub9ac\ub4dc\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uae30\uc5c5\uc758 \ub9ac\uc2a4\ud2b8\ub97c \ubd84\uc11d\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c \uc6b0\uc120\uc21c\uc704\ub780 \uae30\ub300 \ub9e4\ucd9c\uc561\uacfc \uc7ac\uad6c\ub9e4 \uac00\ub2a5\uc131 \ub4f1\uc744 \uace0\ub824\ud55c \uac83\uc785\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c \uc774\uc775\uc774 \ub418\uace0 \ub192\uc740 LTV(Life Time Value)\ub97c \uac00\uc838\ub2e4\uc904 \uae30\uc5c5\uc744 \uc6b0\uc120\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uae30\uc5c5\ub9c8\ub2e4 \uc758\uc0ac \uacb0\uc815\uc5d0 \uad00\uc5ec\ud558\ub294 \uc911\uc694 \uc778\ubb3c\uc774 \ubd88\ud655\uc2e4\ud560 \uacbd\uc6b0\uc5d0\ub294 \uc601\uc5c5 \ubd80\uc11c\uc5d0\uc11c \uc870\uc0ac\ud558\uac70\ub098 \uc0ac\uc678\uc5d0\uc11c \uc815\ubcf4\ub97c \uc5bb\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5 \uc0c1\ub300\ub97c \uc815\ud655\ud788 \uc815\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/a> 2. \uc811\uadfc \ubc29\ubc95\uacfc \uc601\uc5c5 \ub0b4\uc6a9 \uc815\ud558\uae30<\/h3>\n

\uacc4\uc18d\ud574\uc11c \ubaa9\ud45c \uae30\uc5c5\uc758 \uc911\uc694 \uc778\ubb3c\uc5d0 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud558\uba74 \uc88b\uc744\uc9c0 \uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \uacfc\uc815\uc5d0\uc11c\ub294 \ud0c0\uae43\uc5d0 \ub9de\ub294 \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\ub97c \uc791\uc131\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \ub2c8\uc988\uac00 \uc788\ub294\uc9c0\ub97c \ubd84\uc11d\ud55c \ud6c4 \uadf8 \uacfc\uc81c \ud574\uacb0\uc744 \uc81c\uc548\ud558\ub294 \ucf58\ud150\uce20\ub97c \uc791\uc131\ud558\uba74 \uc0c1\ub300\uc758 \ud765\ubbf8\uc640 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucf58\ud150\uce20 \ub0b4\uc758 \uc694\uc18c\ub294 \uc790\ub8cc\uc640 \uc601\uc5c5 \ud65c\ub3d9\uc5d0\ub3c4 \ubc18\uc601\ud558\uc5ec \uc77c\uad00\uc131\uc744 \uac16\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n

\uadf8 \ub2e4\uc74c \uc804\ud654\ub098 \uba54\uc77c \ub4f1 \uc801\ud569\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c1\ub300\uc640 \uc811\ucd09\ud558\uc138\uc694.<\/p>\n

<\/a> 3. \ud544\uc694\ud55c \uacbd\uc6b0 \ubcf4\uc644\ud558\uae30<\/h3>\n

\uc815\ubcf4 \ub178\ucd9c\uacfc \uad00\ub828\ud558\uc5ec \uc5ec\ub7ec \uc218\ub2e8\uc744 \uc774\uc6a9\ud574 \ubcf4\uc644\ud558\ub294 \uac83\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uba74 \uac1c\uc778 \ub9de\ucda4\ud654 \ub41c \uad11\uace0 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc790\uc0ac \uc81c\ud488\uc5d0 \uad00\uc2ec \uc788\ub294 \uacc4\uce35\uc5d0 \uba3c\uc800 \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc218\ub2e8\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \uc624\ud504\ub77c\uc778\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uc885\ub958\uac00 \uc788\uc73c\ub2c8 \ud544\uc694\uc5d0 \ub530\ub77c \uc120\ud0dd\ud558\uc138\uc694. \ub2e4\ub9cc \uc815\ubcf4\ub098 \uba54\uc2dc\uc9c0\uc758 \uc77c\uad00\uc131\uc744 \ubc18\ub4dc\uc2dc \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

<\/a> 4. \ud53c\ub4dc\ubc31\uc73c\ub85c \ud6a8\uacfc \uce21\uc815\ud558\uae30<\/h3>\n

\uc5ec\uae30\uae4c\uc9c0 \uc2e4\ud589\ud558\uc600\ub2e4\uba74 \uc774\uc81c \ud6a8\uacfc\ub97c \uce21\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 PDCA\ub97c \ub3cc\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

ABM\uc740 \uac00\uce58\uac00 \ub192\uace0 \uc6b0\ub7c9 \uace0\uac1d\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc804\uccb4 \ubd84\ubaa8\ub294 \uc791\ub354\ub77c\ub3c4 \uac00\uce58\ub294 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucc98\uc74c\uc5d0 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \uc5bb\uc9c0 \ubabb\ud558\ub354\ub77c\ub3c4, \uac70\uae30\uc11c \uc911\ub2e8\ud558\ub294 \uac83\ubcf4\ub2e4\ub294 \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \ub2e4\uc74c \uc601\uc5c5 \ud65c\ub3d9\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc774\ub97c \uba87 \ubc88 \ubc18\ubcf5\ud558\ub2e4 \ubcf4\uba74 \uc6b0\ub7c9 \uace0\uac1d\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc220\uc758 \ubc1c\ub2ec\uc744 \ud1b5\ud574 \uc2e4\ud604\ub41c ABM<\/h2>\n

ABM\uc740 \uc2e4\ud6a8\uc131\uacfc \ud6a8\uc728\uc774\ub77c\ub294 \uc7a5\uc810\uc744 \ubc14\ud0d5\uc73c\ub85c \ub110\ub9ac \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\uc791\uc815 \ub9ce\uc740 \uc218\uc758 \uc601\uc5c5 \uc57d\uc18d\uc744 \uc7a1\ub294 \uac83\uc774 \uc88b\uac8c \ud3c9\uac00\ub418\ub358 \uc774\uc804\uacfc \ub2e4\ub974\uac8c, \uc774\uc81c \ub9ce\uc740 \uae30\uc5c5\uc740 \uc591\ub9cc\ud07c \uc9c8\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc740 \uac83\uc785\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 \ub514\uc9c0\ud138 \ud234\uc758 \ubcf4\uae09\ub3c4 ABM\uc758 \ud655\uc0b0\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. ABM\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\ucc9c\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c<\/a>\uc774 \ud544\uc694\ud558\uace0, \ub108\ucc98\ub9c1\uacfc SFA(\uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c)<\/a>\uc758 \uc5f0\uacc4\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ud558\ub8e8\uac00 \ub2e4\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud234\uc740 \uc601\uc5c5 \ud65c\ub3d9\uc5d0 \ubcc0\ud654\ub97c \uac00\uc838\uc624\uace0 \ud6a8\uc728\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84 \ud68c\uc0ac\uc758 \ubc1c\uc804\uc744 \uc704\ud574 ABM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c, SFA\uc758 \ub3c4\uc785\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uace0\uac1d \uae30\uc5c5\uc758 \uc18d\uc131\uacfc \ud2b9\uc131\uc5d0 \ub9de\uac8c \uc811\uadfc\ud558\ub294 \uac83\uc774 ABM\uc758 \ubcf8\uc9c8\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uc0dd\uac01\ud558\ub294 \uc774 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ubaa9\ucc28 ABM\uc774\ub780? ABM\uc774 \ud544\uc694\ud55c \uc774\uc720 ABM\uc758 \uc7a5\uc810\uc740? ABM\uc758 \uad6c\uccb4\uc801\uc778 \ud504\ub85c\uc138\uc2a4 \ud14c\ud06c\ub180\ub85c\uc9c0\uac00 \uc2e4\ud604\ub41c ABM ABM\uc774\ub780? ABM\uc774\ub780 \u300cAccount…<\/p>\n","protected":false},"author":805,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[99,106,85],"coauthors":[8],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-account-based-marketing","blog-b2b-marketing-automation","blog-marketing"],"yoast_head":"\n\uace0\uac1d\uc758 \uc18d\uc131\uacfc \ud2b9\uc131\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305, ABM\uc774\ub780? - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"ABM(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c B2B \uae30\uc5c5\uc5d0 \ud544\uc218\uc801\uc77c\uae4c\uc694? \ubd88\ud2b9\uc815 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