{"id":754,"date":"2021-09-28T20:29:00","date_gmt":"2025-11-12T20:29:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=754"},"modified":"2025-12-28T19:42:41","modified_gmt":"2025-12-28T10:42:41","slug":"what-is-mql","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-mql\/","title":{"rendered":"\uc6b0\ub7c9 \uace0\uac1d\uc744 \ud0a4\uc6b0\ub294 MQL\uc774\ub780?"},"content":{"rendered":"<p>\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ud604\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 MQL\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc758\ubbf8\ud558\uc9c0\ub9cc, \uad6c\uccb4\uc801\uc73c\ub85c \ubcf4\uba74 \uc870\uae08 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. MQL\uc744 \uc774\ud574\ud558\uace0 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc7ac\uc810\uac80\ud558\uba74 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uc5f0\uacc4\ub97c \ub192\uc774\uace0 \uc5c5\ubb34\uc758 \ud6a8\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 MQL\uc758 \uae30\ucd08 \uc9c0\uc2dd\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#mql-lead\">MQL\uc740 \ub9c8\ucf00\ud305\uc774 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud56b \ub9ac\ub4dc<\/a><\/p>\n<p><a href=\"#definition\">MQL\uc774\ub780 \uac1c\ub150\uc774 \uc65c \ud544\uc694\ud560\uae4c\uc694?<\/a><\/p>\n<p><a href=\"#efficiency\">\uc601\uc5c5 \ud6a8\uc728\uc744 \ub192\uc774\ub294 MQL \uc0ac\uc6a9 \ubc29\ubc95<\/a><\/p>\n<p><a href=\"#profit\">\ub9ac\ub4dc\ub97c \uc774\uc6a9\ud574 \uc774\uc775\uc744 \uadf9\ub300\ud654\ud558\uae30<\/a><\/p>\n<h2 id=\"mql-lead\">MQL\uc740 \ub9c8\ucf00\ud305\uc774 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud56b \ub9ac\ub4dc<\/h2>\n<p>\ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d (\ub9ac\ub4dc) \uc815\ubcf4\ub97c \uc601\uc5c5\uc5d0 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac01 \ub9ac\ub4dc\ub294 \uc9c8\uc801\uc73c\ub85c \ucc28\uc774\uac00 \uc788\uace0, \uc790\uc0ac\uc640\uc758 \uc811\ucd09 \ucc44\ub110\uacfc \uad6c\ub9e4 \uc758\uc695 \ub4f1\uc5d0\uc11c\ub3c4 \ucc28\uc774\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ub9ac\ub4dc\uc758 \uc218\uc900\uc744 \ubd84\ub958\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. MQL\uc740 \uc774\ub7ec\ud55c \ub9ac\ub4dc \ubd84\ub958\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"mql-sql\"><a name=\"mql-sql\"><\/a> MQL\uacfc SQL\uc758 \ucc28\uc774<\/h3>\n<p>MQL\uacfc \ube44\uc2b7\ud55c \ub9d0\ub85c SQL\uc774\ub780 \uac1c\ub150\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\ub294 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/p>\n<p>MQL (Marketing Qualified Lead)\ub294 \ub9ac\ub4dc \uc911\uc5d0\uc11c\ub3c4 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0 \uc758\ud574 \ub9cc\ub4e4\uc5b4\uc9c4 \ud56b \ub9ac\ub4dc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc804\uc2dc\ud68c\uc640 \ubc15\ub78c\ud68c\uc5d0\uc11c \ubaa8\uc740 \uba85\ud568, \uc138\ubbf8\ub098 \ucc38\uac00\uc790, \uc6f9\uc0c1\uc5d0\uc11c \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc \ub4f1 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uacb0\uacfc\ub85c \uc5bb\uc740 \ubaa8\uc9d1\ub2e8 \uc911 \ub108\ucc98\ub9c1\uc5d0 \uc758\ud574 \uc790\uc0ac \uc81c\ud488\uc5d0 \uc77c\uc815 \uc774\uc0c1\uc758 \ud765\ubbf8\ub97c \uac16\uac8c \ub41c \ub9ac\ub4dc\ub97c \ub9d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 MQL\uc774 \ub41c \ub9ac\ub4dc\ub97c \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>MQL\uc740 \uc790\uc0ac \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uace0 \uc2f6\uac70\ub098 \ub3c4\uc785\ud558\uace0 \uc2f6\uc740 \uc695\uad6c\ub294 \uc788\uc9c0\ub9cc, \uc544\uc9c1 \uad6c\ub9e4 \uc758\uc695\uc774 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc8fc\ubb38\uc744 \ud558\uae30\uae4c\uc9c0 \ub2e4\uc18c \uc2dc\uac04\uc774 \uac78\ub9b4 \uc218 \uc788\uc9c0\ub9cc, \uc81c\ub300\ub85c \ub2c8\uc988\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\uba74 \ubd80\uac00 \uac00\uce58\uac00 \ub192\uc740 \uc81c\uc548\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>MQL\uc774 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub098\uc628 \ub9ac\ub4dc\ub77c\uba74 SQL(Sales Qualified Lead)\uc740 \uc601\uc5c5 \ubd80\uc11c\uac00 \uc601\uc5c5 \ub300\uc0c1\uc774\ub77c\uace0 \ud310\ub2e8\ud55c \ub9ac\ub4dc\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc81c\ud488\uc744 \uc774\ub9cc\ud07c \uc0ac\uc6a9\ud558\uace0 \uc2f6\ub2e4 \ub610\ub294 \uc774 \uae30\ub2a5\uc744 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc640 \uac19\uc740 \ubb38\uc758\uac00 \uc654\uc744 \ub54c\ub294 \uc774\ubbf8 \ub2c8\uc988\uac00 \ub4dc\ub7ec\ub098 \ub3c4\uc785 \ud639\uc740 \uad6c\ub9e4 \uc2dc\uae30\ub3c4 \uc815\ud574\uc9c4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ubc18\ubcf5\ud574\uc11c \uc5f0\ub77d\ud560 \ud544\uc694 \uc5c6\uc774 \uc774\ub978 \uc2dc\uac04 \uc548\uc5d0 \uacc4\uc57d\uc744 \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\ub294 \ud2b9\uc9d5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc774\ubbf8 \uace0\uac1d\uc774 \ud544\uc694\ub85c \ud558\ub294 \uae30\ub2a5\uacfc \uc0ac\uc591\uc774 \uba85\ud655\ud558\uc5ec \uacbd\uc7c1\uc0ac\uc640 \uac00\uaca9 \uacbd\uc7c1\uc744 \ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub9ac\ub4dc\ub85c \uc778\ud558\uc5ec \uc0dd\uae30\ub294 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uac08\ub4f1<\/h3>\n<p>\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 MQL\uc740 \uc790\uc0ac \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ud765\ubbf8\uac00 \uc788\ub354\ub77c\ub3c4 \uad6c\ub9e4 \uc758\uc695\uc774 \uc544\uc9c1 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uadf8 \ub54c\ubb38\uc5d0 \uacc4\uc57d \uc131\uc0ac\ub97c \uc704\ud574\uc11c\ub294 \uad6c\ub9e4 \uc758\uc695\uc744 \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc601\uc5c5 \ubd80\uc11c\ub294 \uc880 \ub354 \uc815\ud655\ub3c4\ub97c \ub192\uc778 \ub4a4 \ub9ac\ub4dc\ub97c \ub118\uaca8 \ub2ec\ub77c\uace0 \ubd88\ud3c9\ud558\uace0, \ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 \ubaa8\ucc98\ub7fc \ub0b4\uc900 \ub9ac\ub4dc\uc778\ub370 \ub9c8\ubb34\ub9ac\uae4c\uc9c0 \uc798\ud574 \ub2ec\ub77c\uba70 \ubd80\ud0c1\ud558\ub294 \uacbd\uc6b0\uac00 \uc0dd\uae38 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec\ubd84\uc740 \uc601\uc5c5 \ubd80\uc11c\uc640 \ub9c8\ucf00\ud305 \ubd80\uc11c \uc591\ucabd\uc758 MQL\uc5d0 \ub300\ud55c \uc778\uc2dd \ucc28\uc774 \ub54c\ubb38\uc5d0 \ucda9\ub3cc\uc774 \uc0dd\uae34\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5 \ubd80\uc11c\uc640 \ub9c8\ucf00\ud305 \ubd80\uc11c\uac00 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacc4\ud558\uae30 \uc704\ud574\uc11c\ub294 MQL\uc5d0 \ub300\ud55c \ud569\uc758\uac00 \uba3c\uc800 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"definition\">MQL\uc774\ub780 \uac1c\ub150\uc774 \uc65c \ud544\uc694\ud560\uae4c\uc694?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-mkt-mql-02.png?strip=all&#038;quality=95\" alt=\"MQL \uac1c\ub150\uc774 \ud544\uc694\ud55c \uc774\uc720\" \/><\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc65c MQL\uc774\ub780 \uac1c\ub150\uc774 \ud544\uc694\ud560\uae4c\uc694? \ub9ac\ub4dc\ub97c MQL\ud558\uc5ec \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud568\uc73c\ub85c\uc368 \uc5b4\ub5a4 \uc7a5\uc810\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc601\uc5c5 \ubd80\uc11c\uc758 \uc791\uc5c5 \ubd80\ub2f4\uc774 \uc904\uc5b4\ub4ed\ub2c8\ub2e4<\/h3>\n<p>\ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 \ub9ac\ub4dc\uc5d0 \uc811\uadfc\ud558\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uace0 MQL\ub85c \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc774\ubbf8 \uc5b4\ub290 \uc815\ub3c4\uc758 \uad6c\ub9e4 \uc758\uc695\uc744 \uac00\uc9c4 \uace0\uac1d\uc774\ub77c\uba74 \uc6d0\ud65c\ud558\uac8c \uc0c1\ub2f4\uc73c\ub85c \uc774\uc5b4\uac08 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ubcf8\ub798\uc758 \ud575\uc2ec \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \uc804\ub2ec\ub41c \ub9ac\ub4dc \uc911 \uad6c\ub9e4 \uc758\uc695\uc774 \uc804\ud600 \uc5c6\ub294 \ub9ac\ub4dc\uac00 \uc11e\uc5ec \uc788\ub294 \uacbd\uc6b0\uac00 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub9ac\uc18c\uc2a4\ub97c \uadf8\ub2e4\uc9c0 \uc4f0\uc9c0 \uc54a\uace0 \ub05d\ub0bc \uc218 \uc788\ub294 \ub9ac\ub4dc\ub098 \uc54c\uae30 \uc26c\uc6b4 \ubb38\uc758 \uc548\uac74\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub418\uba74 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \uc804\ub2ec\ubc1b\uc740 \ub9ac\ub4dc\uc758 \ub300\ubd80\ubd84\uc774 \ub098\uc911\uc73c\ub85c \ubbf8\ub904\uc9c0\uace0 \uadf8\ub300\ub85c \uacbd\uc7c1\uc0ac\ub85c \ub118\uc5b4\uac08 \uac00\ub2a5\uc131\uc774 \ucee4\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ud0dc\ub97c \ub9c9\uae30 \uc704\ud574\uc11c \ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 MQL\uc744 \uc798 \ub2e4\ub8e8\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uc5f0\uacc4\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n<p>\ub9ac\ub4dc\ub97c MQL\ub85c \ud0a4\uc6b0\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc758 \uc5c5\ubb34\uc774\uace0 \uadf8 \ub2e4\uc74c\uc740 \uc601\uc5c5 \ubd80\uc11c\uc758 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \uc601\uc5ed\uc744 \uba85\ud655\ud788 \ud558\uba74 \uac01\uac01\uc758 \ubd80\uc11c\uac00 \ucda9\ub3cc\ud558\ub294 \uac83\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uac01\uc790\uc758 \uc791\uc5c5 \uc601\uc5ed\uc744 \uc774\ud574\ud558\uace0 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>MQL\uc758 \uc815\uc758\uc5d0\ub294 \ubd80\uc11c \uac04\uc758 \ud569\uc758\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \uc5b4\ub514\uae4c\uc9c0 \ub108\ucc98\ub9c1 \uac00\ub2a5\ud55c\uc9c0, \ub9ac\ub4dc\uac00 \uc5b4\ub5a4 \uc0c1\ud0dc\uac00 \ub418\uba74 MQL\ub85c \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud574\uc57c \ud558\ub294\uc9c0 \uadf8 \uacbd\uacc4\ub97c \ucc98\uc74c\ubd80\ud130 \uc644\uc804\ud788 \uc815\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ub450 \ubd80\uc11c\ub294 \uba87 \ubc88\uc758 \uc2dc\ud589\ucc29\uc624\ub97c \uac70\uccd0 \ud0c0\ub2f9\ud55c \ub77c\uc778\uc744 \ub3c4\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"efficiency\">\uc601\uc5c5 \ud6a8\uc728\uc744 \ub192\uc774\ub294 MQL \uc0ac\uc6a9 \ubc29\ubc95<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-mkt-mql-03.png?strip=all&#038;quality=95\" alt=\"MQL \ud65c\uc6a9 \ubc29\ubc95\" \/><\/p>\n<p>IT\uc758 \uc9c4\ud654\uc640 \ubcf4\uae09\uc5d0 \ub530\ub77c \uc804 \uc138\uacc4\uac00 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c \uae30\uc5c5\uc774 \uc0b4\uc544\ub0a8\uae30 \uc704\ud574\uc11c\ub294 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uacfc \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34\uac00 \ud544\uc218\uc785\ub2c8\ub2e4. \ub108\ucc98\ub9c1 \ub610\ud55c \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34 \ubc29\ubc95\uc758 \ud558\ub098\uc785\ub2c8\ub2e4. \uacbd\uc81c \uc0c1\ud669\uc774 \uc88b\uace0 \uacbd\uc7c1 \uc0c1\ub300\uac00 \uc5c6\ub294 \ud658\uacbd\uc774\ub77c\uba74 \ube60\ub974\uac8c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc548\uac74\uc5d0\ub9cc \uc8fc\ubaa9\ud560 \uc218\ub3c4 \uc788\uaca0\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc740 \uadf8\ub807\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ud6a8\uc728\uc801\uc73c\ub85c \ub9ac\ub4dc\ub97c \ubbf8\ub798\uc758 \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc721\uc131\ud558\uc5ec \ub9e4\ucd9c\ub85c \uc774\uc5b4 \ub098\uac00\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"mql\"><a name=\"mql\"><\/a> \ub9ac\ub4dc\ub97c MQL\ub85c \ub9cc\ub4dc\ub294 \ubc29\ubc95<\/h3>\n<p>\ub9ac\ub4dc \ub2e8\uacc4\ub294 \uad6c\ub9e4 \uc758\uc695\uc774 \uadf8\ub2e4\uc9c0 \ub192\uc9c0 \uc54a\uace0 \uc790\uc0ac \uc81c\ud488\uc5d0 \ub300\ud55c \uc815\ubcf4\ub3c4 \ubd80\uc871\ud55c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\uace0 \uad6c\ub9e4 \uc758\uc695\uc744 \ub192\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uacfc\uc758 \uc811\uc810\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc0ac\uc774\ud2b8\uc758 \ube14\ub85c\uadf8 \uae30\uc0ac, \uba54\uc77c \ub9e4\uac70\uc9c4, SNS\uc5d0\uc11c\uc758 \ud53c\ub4dc \ubc1c\uc2e0 \ud639\uc740 \uace0\uac1d\uc774 \ud765\ubbf8\ub97c \ub290\ub084 \ud14c\ub9c8\ub97c \uc900\ube44\ud55c \uc138\ubbf8\ub098, \uc804\uc2dc\ud68c \ub4f1\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc811\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uc815\ubcf4\uc640 \uc9c0\uc2dd\uc744 \uc804\ub2ec\ud558\uc138\uc694.<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ub108\ucc98\ub9c1\uc774\ub77c\uace0 \ubd88\ub9ac\ub294 \ud65c\ub3d9\uc744 \ud568\uc73c\ub85c\uc368 \ub9ac\ub4dc\ub294 \ucda9\ubd84\ud55c \uc9c0\uc2dd\uacfc \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc774 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uba74 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc744 \uac83 \uac19\ub2e4\uace0 \uc0dd\uac01\ud560 \ub54c\uae4c\uc9c0 \uad6c\ub9e4 \uc758\uc695\uc744 \ub192\uc774\uace0 \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ub108\ucc98\ub9c1\uc744 \ud1b5\ud574 MQL\ub85c \uc774\uc5b4\ub098\uac00\ub294 \uac83\uc774 \ub9ac\ub4dc \uc811\uadfc \ubc29\ubc95\uc758 \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"mql\"><a name=\"mql\"><\/a> MQL \ud310\ub2e8\uc5d0 \ud544\uc694\ud55c \uc2a4\ucf54\uc5b4\ub9c1<\/h3>\n<p>\ub108\ucc98\ub9c1 \ubc29\ubc95\uc740 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \ub108\ucc98\ub9c1\uc5d0 \uc758\ud574 \ub9ac\ub4dc\uac00 MQL\ub85c \ubcc0\ud654\ud558\ub294 \ud0c0\uc774\ubc0d\uc744 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub294 \uac00\uc758 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc758 \ud558\ub098\ub85c \uc2a4\ucf54\uc5b4\ub9c1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ub4dc\uc5d0 \uc811\uadfc\ud560 \ub54c \ud65c\uc6a9\ub418\ub294 \ud234, <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/marketing\/what-is-ma\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c (\ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158 : MA)<\/a>\uc5d0\ub294 \ub2e4\uc591\ud55c \uc2a4\ucf54\uc5b4\ub9c1 \uae30\ub2a5\uc774 \uac16\ucdb0\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9ac\ub4dc \ud589\ub3d9 \ud558\ub098\ud558\ub098\uc5d0 \uc810\uc218\ub97c \ub9e4\uae30\uace0 \uc77c\uc815 \uc810\uc218\uc5d0 \ub3c4\ub2ec\ud558\uba74 MQL\ub85c \ubcc0\ud654\ud588\ub2e4\uace0 \ud310\ub2e8\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ub9ac\ub4dc\uac00 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud558\uac70\ub098 \uba54\uc77c \ub9e4\uac70\uc9c4\uc744 \uc5f4\ub78c, \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc \ub4f1\uc758 \ud589\ub3d9\uc744 \ud558\uba74 \uadf8 \ub0b4\uc6a9\uc5d0 \ub530\ub77c \ud3ec\uc778\ud2b8\uac00 \ub354\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc77c\uc815 \uc774\uc0c1\uc758 \uc2a4\ucf54\uc5b4\uc5d0 \ub3c4\ub2ec\ud558\uba74 MQL\ub85c \uc774\ud589\ud588\ub2e4\uace0 \uac04\uc8fc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc124\uc815 \ubc29\ubc95\uc740 \uc81c\ud488\uacfc \uae30\uc5c5\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \ub9c8\uc774\ub108\uc2a4 \ud3ec\uc778\ud2b8\ub97c \ub9e4\uae30\ub294 \ubc29\ubc95\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ub54c\ubb38\uc5d0 \uc790\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uae30\uc900\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"mql\"><a name=\"mql\"><\/a> \uc774\ud0c8\ud55c MQL\uc5d0\ub294 \uc2dc\uac04\uc744 \ub450\uace0 \ub2e4\uc2dc \uc811\uadfc\ud558\uae30<\/h3>\n<p>\ubb34\uc5b8 \uac00\uc5d0 \ub300\ud574 \uc54c\uace0 \uc2f6\uc744 \ub54c, \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\uc740 \uac80\uc0c9\uc744 \uc774\uc6a9\ud569\ub2c8\ub2e4. \uc218\uc5c6\uc774 \ub9ce\uc740 \uc815\ubcf4\uac00 \uc6f9\uc744 \ud1b5\ud574 \uc804\ub2ec\ub429\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c MQL\uc740 \uc2a4\uc2a4\ub85c \uc815\ubcf4\ub97c \ucc3e\uace0 \ube44\uad50\ud558\uace0 \uac80\ud1a0\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c MQL\uc774 \uc2a4\uc2a4\ub85c \uc815\ubcf4\ub97c \uc5bb\uc5b4 \uc9c1\uc811 \ubb38\uc758\ud558\ub294 \uc77c\ub3c4 \uc788\uace0, \uc9c0\uae08 \ubc14\ub85c \ud544\uc694\ud558\uc9c0 \uc54a\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uad6c\ub9e4 \uc758\uc695\uc774 \ub0ae\uc740 \ub9ac\ub4dc\uac00 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub3c4\uc785\uc744 \uc704\ud574 \uc6c0\uc9c1\uc774\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>MQL\uc778 \uc0c1\ud0dc\ub85c \uc774\ud0c8\ud558\uac70\ub098, SQL\uae4c\uc9c0 \uc774\ub974\uc9c0 \ubabb\ud55c MQL\ub3c4 \ubcc0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub2e4\uc2dc \ud55c\ubc88 \uc811\uadfc\ud558\uc5ec \ud68d\ub4dd\ud55c \ub9ac\ub4dc\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \uac83\ub3c4 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"profit\">\ub9ac\ub4dc\ub97c \uc774\uc6a9\ud574 \uc774\uc775\uc744 \uadf9\ub300\ud654\ud558\uae30<\/h2>\n<p>\uae30\uc874\uc758 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud558\ub098\uc758 \uc9d1\ub2e8\uc73c\ub85c \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uc81c\ub294 \ub108\ucc98\ub9c1 (\ub9ac\ub4dc \uc721\uc131) \uc2dc\uc810\uc5d0\uc11c \ub9ac\ub4dc\ub97c \ubcf4\uace0 \uc774\ub97c \uc5b4\ub5bb\uac8c MQL\ub85c \ub9cc\ub4e4\uc9c0\uac00 \uc911\uc694\ud55c \uacfc\uc81c\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc5d0 \ub530\ub77c MQL\uc740 \ud669\uae08\uc54c\uc744 \ub0b3\ub294 \uac70\uc704\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \uc601\uc5c5 \ubd80\uc11c\uac00 \uc798 \uc5f0\uacc4\ud558\uc5ec \uc801\uc808\ud558\uac8c \uc811\uadfc\ud55c\ub2e4\uba74 \ub9ac\ub4dc\ub97c \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc721\uc131\ud558\uace0 \uc774\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ud604\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 MQL\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc758\ubbf8\ud558\uc9c0\ub9cc, \uad6c\uccb4\uc801\uc73c\ub85c \ubcf4\uba74 \uc870\uae08 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. MQL\uc744 \uc774\ud574\ud558\uace0 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc7ac\uc810\uac80\ud558\uba74 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc758 \uc5f0\uacc4\ub97c \ub192\uc774\uace0 \uc5c5\ubb34\uc758 \ud6a8\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 MQL\uc758 \uae30\ucd08&hellip;<\/p>\n","protected":false},"author":1,"featured_media":751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[149,85,168],"coauthors":[8],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-lead-generation","blog-marketing","blog-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc6b0\ub7c9 \uace0\uac1d\uc744 \ud0a4\uc6b0\ub294 MQL\uc774\ub780? - \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"MQL(\ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc77c\ubc18 \ub9ac\ub4dc\uc640\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub97c\uae4c\uc694? \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc544 \uc601\uc5c5 \ud300\uc73c\ub85c \uc778\uacc4\ud560 \uc900\ube44\uac00 \ub41c MQL\uc758 \uc815\uc758\uc640 \ud310\ubcc4 \uae30\uc900\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud1b5\ud574 \uace0\ud488\uc9c8\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc120\ubcc4\ud558\uace0 \uc601\uc5c5 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-mql\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc6b0\ub7c9 \uace0\uac1d\uc744 \ud0a4\uc6b0\ub294 MQL\uc774\ub780?\" \/>\n<meta property=\"og:description\" content=\"MQL(\ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc77c\ubc18 \ub9ac\ub4dc\uc640\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub97c\uae4c\uc694? \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc544 \uc601\uc5c5 \ud300\uc73c\ub85c \uc778\uacc4\ud560 \uc900\ube44\uac00 \ub41c MQL\uc758 \uc815\uc758\uc640 \ud310\ubcc4 \uae30\uc900\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud1b5\ud574 \uace0\ud488\uc9c8\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc120\ubcc4\ud558\uace0 \uc601\uc5c5 \uc131\uacfc\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/what-is-mql\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T10:42:41+00:00\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-mkt-mql-01.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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