{"id":773,"date":"2021-09-13T20:30:00","date_gmt":"2025-11-12T20:30:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=773"},"modified":"2025-11-27T00:29:18","modified_gmt":"2025-11-26T15:29:18","slug":"business-intelligence-tools","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/business-intelligence-tools\/","title":{"rendered":"BI \ud234\uc744 \ud65c\uc6a9\ud55c \ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \uacbd\uc601"},"content":{"rendered":"<p>\uae30\uc5c5\uc5d0\ub294 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc2e4\ub85c \ub9ce\uc740 \uc815\ubcf4\uac00 \ubaa8\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uae30\ud68d\uacfc \uc758\uc0ac\uacb0\uc815\uc5d0 \ubc18\uc601\ud574 \uac00\ub294 \uac83\uc744 \ub370\uc774\ud130 \ub4dc\ub9ac\ube10\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub04c\uae30 \uc704\ud574\uc11c\ub294 BI \ud234\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\ub0b4\uc5d0 \uc5ec\uae30\uc800\uae30 \ubb3b\ud600 \uc788\ub294 \ub370\uc774\ud130\ub97c \uac00\uc2dc\ud654\ud558\uace0, \uad00\ub9ac, \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uccab \uac78\uc74c\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 BI (\ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4) \ud234\uc758 \uc8fc\uc694\ud55c \uae30\ub2a5\uacfc \ub3c4\uc785 \uc2dc \uc8fc\uc758\uc810\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uc791\uc740 \ub370\uc774\ud130\ub77c\ub3c4 \ubb34\uc758\ubbf8\ud558\uc9c0 \uc54a\uac8c \uc720\ud6a8\ud558\uac8c \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#what-is\">BI \ud234\uc774\ub780?<\/a><\/p>\n<p><a href=\"#benefit\">BI \ud234\uc744 \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc7a5\uc810<\/a><\/p>\n<p><a href=\"#caution\">BI \ud234\uc744 \uc0ac\uc6a9\ud560 \ub54c \uc8fc\uc758\uc810<\/a><\/p>\n<p><a href=\"#decision\">BI \ud234\uc744 \ud1b5\ud55c \ube60\ub978 \uacbd\uc601\uc0c1\uc758 \uc758\uc0ac\uacb0\uc815<\/a><\/p>\n<h2 id=\"what-is\">BI \ub3c4\uad6cBI \ud234\uc774\ub780?<\/h2>\n<p>BI, BI\ud234\uc774\ub780 \u300c\ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 (Business Intelligence)\u300d \uc758 \uc57d\uc5b4\uc785\ub2c8\ub2e4. \uae30\uc5c5 \ub0b4\uc758 \ub2e4\uc591\ud55c \ubd80\uc11c\uc758 \ub204\uc801\ub41c \uc815\ubcf4\ub97c \ubaa8\uc544 \ubd84\uc11d, \uac00\uacf5\ud558\uc5ec \uacbd\uc601\uc0c1\uc758 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc744 \uc5bb\uae30 \uc704\ud55c \uac1c\ub150\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucef4\ud4e8\ud130\uac00 \uc9c4\ud654\ud558\uace0 \uc778\ud130\ub137\uc758 \ubcf4\uae09\uacfc \ud568\uaed8 \ub2e4\uc591\ud55c IT \ud234\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ub300\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\u30fb\ucd95\uc801\u30fb\ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc6a9\uc774\ud574\uc84c\uae30 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130\uc5d0 \uadfc\uac70\ud55c \ud310\ub2e8\uc744 \uacbd\uc601\uacfc \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ud558\ub294 \ub370\uc774\ud130 \ub4dc\ub9ac\ube10\uc774\ub780 \ubc29\ubc95\uc758 \uc911\uc694\uc131\uc774 \uc54c\ub824\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ub4dc\ub9ac\ube10\uc744 \uc2e4\ud589\ud558\ub294\ub370 \ube7c\ub193\uc744 \uc218 \uc5c6\ub294 \uac83\uc774 \ubc14\ub85c BI \ud234\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ubcf5\uc218\uc758 \ud234\uc744 \uc5f0\uacb0\ud558\uc5ec \uc815\ubcf4 \ud65c\uc6a9<\/h3>\n<p>\uae30\uc5c5\uc5d0\uc11c \ubd80\uc11c\ub9c8\ub2e4 <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/sales\/sfa\/\">SFA,<\/a> <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/crm\/what-is-crm\/\">CRM<\/a>\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud234\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud234 \uc911 \uc77c\ubd80\ub294 \uc11c\ub85c \uc5f0\uacb0\ud558\uc5ec \uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc9c0\ub9cc \ub2e4\uc218\uac00 \ub3c5\ub9bd\ub41c \uc815\ubcf4\ub85c \uad00\ub9ac\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>BI \ud234\uc740 \uac01 \ud234\uacfc \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uc815\ubcf4\ub97c \ubaa8\uc544 \ucd95\uc801\ud558\uace0 \uc885\ud569\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \ub2e4\uc591\ud55c \ud615\ud0dc\ub85c \uac00\uc2dc\ud654\ud569\ub2c8\ub2e4. \uc989, \uc0ac\ub0b4\uc758 \ubaa8\ub4e0 \uc815\ubcf4\ub85c\ubd80\ud130 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ucd94\ucd9c\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud615\ud0dc\ub85c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c, \uacbd\uc601\uc790\uc5d0\uc11c \uad00\ub9ac\uc790, \ud604\uc7a5 \uc9c1\uc6d0\uae4c\uc9c0 \ub370\uc774\ud130 \uacfc\ud559\uc790\uc640 \uac19\uc740 \uc804\ubb38\uac00\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"bi\"><a name=\"bi\"><\/a> BI \ud234\uc758 \uc8fc\uc694\ud55c \uae30\ub2a5<\/h3>\n<p>BI \ud234\uc740 \ub370\uc774\ud130\uc5d0 \uc758\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \uc6a9\uc774\ud558\uae30 \ud558\uae30 \uc704\ud55c \ub9ce\uc740 \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uba87 \uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubcf4\uace0<\/li>\n<\/ul>\n<p>BI \ud234\uc740 \uc785\ub825\ub41c \uc815\ubcf4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uac31\uc2e0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc218\uc2dc\ub85c \ucd5c\uc2e0 \ub370\uc774\ud130\ub97c \ubcf4\uace0\ud569\ub2c8\ub2e4. KPI \ub4f1\uc758 \uc911\uc694\ud55c \uc218\uce58\ub97c \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ubaa8\uc544\ub450\uba74 \ud604\uc7ac \uae30\uc5c5 \ud65c\ub3d9 \uc0c1\ud669\uc744 \uc2dc\uac01\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc628\ub77c\uc778 \ubd84\uc11d \ucc98\ub9ac<\/li>\n<\/ul>\n<p>\u300cOLAP\u300d \ub77c \ubd88\ub9ac\ub294 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc628\ub77c\uc778 \ubd84\uc11d \ucc98\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. BI \ud234 \ub0b4\uc758 \ub370\uc774\ud130 \ubca0\uc774\uc2a4\uc5d0 \ucd95\uc801\ub41c \uc815\ubcf4\ub97c \ub2e4\ucc28\uc6d0\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\uc5ec \uc0c1\uc138\ud788 \ubd84\uc11d\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub370\uc774\ud130 \ub9c8\uc774\ub2dd<\/li>\n<\/ul>\n<p>\ub370\uc774\ud130 \ub9c8\uc774\ub2dd\uc774\ub780 \ud1b5\uacc4\uc801\uc73c\ub85c \ucc98\ub9ac\ud568\uc73c\ub85c\uc368 \ub370\uc774\ud130 \uac04\uc758 \uc544\uc9c1 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uad00\ub828\uc131\uc774\ub098 \uacbd\ud5a5\uc744 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uad50\ucc28 \ubd84\uc11d, \ud68c\uadc0 \ubd84\uc11d, \uc0c1\uad00 \ubd84\uc11d \ub4f1\uc758 \ubcf5\uc7a1\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"benefit\">BI \ud234\uc744 \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc7a5\uc810<\/h2>\n<p>\uc0ac\ub0b4 \ub370\uc774\ud130\ub97c \ucd95\uc801\ud558\uace0 \ubd84\uc11d\ud558\ub294 BI \ud234\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ud558\uae30\uc640 \uac19\uc740 \uad11\ubc94\uc704\ud55c \uc7a5\uc810\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \uc8fc\uc758\ud560 \uac83\uc740 \uc774\ub7ec\ud55c \uc7a5\uc810\uc744 \uc0ac\uc5c5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud574 \uac08 \uac83\uc778\uc9c0\ub97c \uba85\ud655\ud788 \ud574 \ub450\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \ud6c4, \ube44\ub85c\uc18c BI \ud234\uc744 \uc81c\ub300\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uc2e0\uc18d\ud55c \ub370\uc774\ud130 \ucc98\ub9ac<\/h3>\n<p>\ub370\uc774\ud130 \ubd84\uc11d \ucc98\ub9ac \uad00\ub828 BI \ud234\uc774 \ud589\ud558\ub294 \ubd84\uc11d \ucc98\ub9ac\uc758 \ub300\ubd80\ubd84\uc740 Excel\ucc98\ub7fc \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0\uc11c\ub3c4 \uc2e4\ud589 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ubcf5\uc7a1\ud55c \ubd84\uc11d\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \ud568\uc218\ub97c \uc0ac\uc6a9\ud558\ub294 \uc2dc\ud2b8\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ub370\uc774\ud130\uc758 \uc591\uc774 \ubc29\ub300\ud574\uc9c0\uba74 Excel\uc5d0\uc11c\ub294 \ucc98\ub9ac\uc5d0 \uc2dc\uac04\uc774 \ub2e4\uc18c \uac78\ub9ac\uac8c \ub429\ub2c8\ub2e4. \ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \uacbd\uc601\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \uadf8 \ub098\ub984\uc758 \uc815\ubcf4\ub7c9\uc774 \ud544\uc694\ud558\uace0 \uadf8 \ubaa8\ub4e0 \uac83\uc744 Excel\ub85c \ucc98\ub9ac\ud558\ub294 \uacfc\uc815\uc740 \ud604\uc2e4\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc555\ub3c4\uc801\uc778 \ucc98\ub9ac \uc18d\ub3c4\ub97c \uac16\ucd98 BI \ud234\ub9cc\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \uc790\uc6d0\uacfc \ub300\uc751<\/h3>\n<p>\uac01 \ubd80\uc11c\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 \ub2e4\uc591\ud55c \ud234\uacfc \uc5f0\uacc4\ud558\uae30 \ub54c\ubb38\uc5d0 BI \ud234\uc740 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130 \uc790\uc6d0\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub0b4\uc5d0\uc11c \uad00\ub9ac\ub418\uace0 \uc788\ub294 Excel \uc2dc\ud2b8 \uc678\uc5d0\ub3c4 SFA\u30fbCRM\uc5d0 \ucd95\uc801\ub41c \ub370\uc774\ud130, \ud639\uc740 \uc0ac\uc678\uc5d0\uc11c \uc218\uc9d1\ub41c \ub370\uc774\ud130 \uc790\uc6d0\uacfc SNS \ub4f1\uc744 \ud1b5\ud574 \uc5bb\ub294 \uc815\ubcf4 \ub4f1 \uad11\ubc94\uc704\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc2e0 \ub370\uc774\ud130 \uacf5\uc720<\/h3>\n<p>SFA\uc640 CRM\ub4f1\uc758 \ud234\uacfc \ub3d9\uc77c\ud558\uac8c BI \ud234\uc5d0\uc11c\ub294 \ucde8\ub4dd\ud55c \uc815\ubcf4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc18\uc601\ud558\uc5ec \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800 \uc0c1\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ud234\uc774\ub77c\uba74 \ubaa8\ubc14\uc77c\uc5d0\uc11c\ub3c4 \ud45c\uc2dc \uac00\ub2a5\ud558\uace0 \uc9d1 \ubc16\uc5d0 \uc788\ub2e4\ud558\ub354\ub77c\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ucd5c\uc2e0 \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc804\ubb38\uac00\uac00 \uc544\ub2c8\ub354\ub77c\ub3c4 \ub370\uc774\ud130 \ubd84\uc11d \uac00\ub2a5<\/h3>\n<p>\uc804\ubb38 \uc9c0\uc2dd\uc744 \uac16\ucd98 \ub370\uc774\ud130 \uacfc\ud559\uc790\uc640 \ub370\uc774\ud130 \ubd84\uc11d\uac00\uc5d0 \uc758\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc740 \ud06c\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uadf8 \uc911\uc694\uc131\uc740 BI \ud234\uc774 \ub4f1\uc7a5\ud55c \uc9c0\uae08\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \ubaa8\ub4e0 \uba74\uc5d0\uc11c \ube60\ub978 \uc18d\ub3c4\ub97c \uc911\uc2dc\ud558\ub294 \uc9c0\uae08\uc758 \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc2e0\uc18d\ud55c \uc758\uc0ac\uacb0\uc815\uc774 \ub354\uc6b1 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uae30\uc5d0 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc815\ud655\ud558\uac8c \ubd84\uc11d\ud558\uc5ec \uac00\uc2dc\ud654\ud574\uc8fc\ub294 BI \ud234\uc774 \ud070 \ud798\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ud48d\ubd80\ud55c \ud655\uc7a5<\/h3>\n<p>BI \ud234 \uc911\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790\uc758 \ub2c8\uc988\uc5d0 \ub9de\ucd98 \ud655\uc7a5 \uae30\ub2a5\uc774 \uc788\ub294 \ud234\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/what-is-salesforce\/\">Salesforce<\/a>\uc5d0\uc11c\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ubbf8\ub798 \uc608\uce21\uc744 \ud655\uc7a5 \uae30\ub2a5\uc73c\ub85c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\uc758 \ucd94\ucd9c\u30fb\uc9d1\uacc4\u30fb\ubd84\uc11d\uae4c\uc9c0\ub294 \ub514\uc9c0\ud138 \ud234\uc774 \ub9e4\uc6b0 \uc798 \uc218\ud589\ud558\uc9c0\ub9cc, \uc774\ud6c4\uc758 \uc608\uce21\uacfc \ud589\ub3d9\uc5d0 \ub300\ud574\uc11c\ub294 \uc0ac\ub78c\uc774 \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ud310\ub2e8\uc744 \ub0b4\ub9ac\ub294 \ub370 \uc788\uc5b4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \uae30\ub2a5\uc740 \ub4e0\ub4e0\ud55c \ud3b8\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"caution\">BI \ud234\uc744 \uc0ac\uc6a9\ud560 \ub54c \uc8fc\uc758\uc810<\/h2>\n<p>\ub9ce\uc740 \uc7a5\uc810\uc744 \uac16\ucd98 BI \ud234\uc774\uc9c0\ub9cc, \ub3c4\uc785\uc5d0 \uc788\uc5b4 \uc8fc\uc758\ud574\uc57c\ud558\ub294 \ud3ec\uc778\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uc785\uc744 \uace0\ub824\ud558\uace0 \uc788\ub2e4\uba74 \uc774\ub7ec\ud55c \ud56d\ubaa9\uc5d0 \ub300\ud574 \uac80\ud1a0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc815\ub9d0\ub85c \ud544\uc694\ud55c\uc9c0 \uc0dd\uac01\ud558\uae30<\/h3>\n<p>BI \ud234\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \ubc30\uacbd\uc5d0\ub294 \uc6b0\uc120 \uac1c\uc778\uc758 \uae30\ud638\uc640 \ud589\ub3d9\uc758 \ub2e4\uc591\ud654, \uadf8\ub85c \uc778\ud55c \uc2dc\uc7a5\uc758 \ub2c8\uc988\uc758 \ub2e4\uc591\ud654\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \ub530\ub77c\uac00\uae30 \uc704\ud574\uc11c\ub294 \uacfc\uac70\uc758 \uc131\uacf5 \uacbd\ud5d8\uacfc \uac1c\uc778\uc758 \uc9c1\uad00\ub825\uc740 \ub354 \uc774\uc0c1 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\ub7c9\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d \ucc98\ub9ac\ud558\uace0 \uacbd\uc601\uc0c1\uc758 \uc758\uc0ac\uacb0\uc815 \uc18d\ub3c4\ub97c \uc99d\uac00\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c, \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \ub2e4\ub8e8\ub294 BI \ud234\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubc18\ub300\ub85c, \u300c \ubd84\uc11d\uc740 \ud544\uc694 \uc5c6\ub2e4\u300d ,\u300cExcel\ub85c\ub3c4 \ucda9\ubd84\ud558\ub2e4\u300d \uc640 \uac19\uc740 \uc0c1\ud669\uc774\ub77c\uba74 BI \ud234\uc740 \ubd88\ud544\uc694\ud569\ub2c8\ub2e4. \u300c\uc6b0\ub9ac\ub3c4 BI \ud234\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \uc88b\uc9c0 \uc54a\uc744\uae4c\u300d \ub77c\uace0 BI \ud234\uc758 \ub3c4\uc785\uc744 \uace0\ub824\ud558\uace0 \uc788\ub294 \ud68c\uc0ac\uc758 \ub300\ud45c\ub4e4\uc774 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uacb0\ucf54 \uadf8\uac83\uc774 \uacbd\uc601\uc0c1 \ucd5c\uc801\uc758 \ubc29\ubc95\uc778\uc9c0 \ud639\uc740 \uc5c5\ubb34\uc0c1 \uaf2d \ud544\uc694\ud55c \uac83\uc778\uc9c0\ub294 \ucda9\ubd84\ud788 \uac80\ud1a0\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc790\uc0ac\uc5d0 \ub9de\ub294 \uc81c\ud488 \uc120\ud0dd\ud558\uae30<\/h3>\n<p>\uc774\uac83\uc740 SFA\uc640 CRM \ub4f1 \ub2e4\ub978 IT\ud234\uc5d0\ub3c4 \uacf5\ud1b5\ub41c \uc0ac\ud56d\uc774\uc9c0\ub9cc \uc790\uc0ac\uc5d0 \ub9de\ub294 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \ub4f1\uc7a5\ud558\uace0 \uc788\ub294 BI \ud234\uc758 \uae30\ubcf8 \uae30\ub2a5\uc740 \uac70\uc758 \ub3d9\uc77c\ud558\uc9c0\ub9cc \uc81c\ud488\uc5d0 \ub530\ub77c \uac01\uac01 \ub2e4\ub978 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u300c\ubcf4\uace0\uc11c \uae30\ub2a5\uc774 \uac15\ud558\uace0 \ub300\uc2dc\ubcf4\ub4dc\uac00 \ubcf4\uae30 \uc27d\ub2e4\u300d ,\u300c\ubcf4\ub2e4 \uc790\uc138\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud558\ub2e4\u300d , \u300c\ub370\uc774\ud130 \ub9c8\uc774\ub2dd\uc5d0 \uac15\ud558\ub2e4\u300d , \ud639\uc740 \u300c\ubaa8\ub4e0 \ubd80\ubd84\uc5d0\uc11c \uae30\ub300 \uc774\uc0c1\uc758 \uc2e4\ub825\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4\u300d \ub4f1\uc758 \uc81c\ud488\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735, \uc81c\uc870\uc5c5, \uc720\ud1b5 \ub4f1 \ud2b9\uc815 \uc5c5\uc885\uc5d0 \ub9de\ub294 \uc81c\ud488\ub3c4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uac83\ub3c4 \uc88b\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc790\uc0ac\uc758 \uae30\uc874 IT \ud658\uacbd\uacfc \ubb38\uc81c\uc5c6\uc774 \uc5f0\uacb0 \uac00\ub2a5\ud55c\uc9c0\ub3c4 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uc774\uae30 \ub54c\ubb38\uc5d0 \ub3c4\uc785 \uc804\uc5d0 \ubc18\ub4dc\uc2dc \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc744 \ub193\uce5c\ub2e4\uba74 \ub3c4\uc785\ud558\ub354\ub77c\ub3c4 \uc81c\ub300\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc0ac\uc6a9\uc758 \ud3b8\uc758\uc131\uacfc \uac01\uac01 \uc4f8\ubaa8\uc5d0 \ub9de\uac8c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uac00\ub2a5 \uc5ec\ubd80\uac00 \uc911\uc694<\/h3>\n<p>BI \ud234\uc740 \ub9e4\uc77c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \uc870\uc791\uc131\uacfc \uc0ac\uc6a9 \ubc29\ubc95\uc774 \ud3b8\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\ubaa8\ubc84\uc804\uc744 \ud1b5\ud574 \ubbf8\ub9ac \uc2dc\ud5d8\ud574\ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc790\uc0ac\uc5d0 \ub9de\ub294 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\uacfc \uc7a5\uae30\uc801\uc73c\ub85c \ud655\uc7a5\uc774 \uac00\ub2a5\ud55c\uc9c0\ub3c4 \uccb4\ud06c\ud574\uc57c \ud569\ub2c8\ub2e4. \ubca4\ub354 \ub2f4\ub2f9\uc790\uc5d0\uac8c \u300c\uc7a5\uae30\uc801\uc73c\ub85c \uc774\ub7f0 \uc2dd\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc2f6\ub2e4\u300d \ub77c\uace0 \uc0c1\ub2f4\ud55c\ub2e4\uba74 \uc801\uc808\ud55c \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\ub85c \uc81c\uacf5\ub418\ub294 \ub514\uc9c0\ud138 \ud234\uc740 \uc0c1\ub2f9\ud788 \uace0\uac1d\uc758 \uc758\uacac\uc744 \ubc18\uc601\ud558\uace0 \uc218\uc815\uc744 \uc9c0\uc18d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac00\ub2a5\ud55c \uac83\uacfc \uac00\ub2a5\ud558\uc9c0 \uc54a\uc740 \uac83\uc774 \uc788\uace0, \uc790\uc0ac\uc758 \ub2c8\uc988\uc5d0 \ub9de\ub294 \uac83\uc778\uc9c0 \uc0ac\uc6a9\ud574\ubcf4\uc9c0 \uc54a\uc73c\uba74 \ubaa8\ub974\ub294 \ubd80\ubd84\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub290 \uc815\ub3c4 \uc810\uc720\uc728\uc744 \uac00\uc9c4 \uc81c\ud488\uc774\ub77c\uba74 \uc778\ud130\ub137\uc0c1\uc5d0\uc11c \ub9ac\ubdf0\ub3c4 \ucc38\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ub9ce\uc740 \uc815\ubcf4\ub97c \ubaa8\uc544 \ud310\ub2e8\uc758 \uadfc\uac70\ub85c \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3 id=\"mi\"><a name=\"mi\"><\/a> \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc5d0 \ud2b9\ud654\ud558\ub824\uba74 MI \ud234<\/h3>\n<p>\ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc2dc\uac01\ud654\uc5d0 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub3c4 BI \ud234\uc744 \uc0ac\uc6a9\ud558\ub824 \ud558\ub294 \uae30\uc5c5\ub3c4 \ub2e4\uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8, \ub9c8\ucf00\ud305\uc5d0 \uad00\ub828\ub41c \ub370\uc774\ud130\uc758 \uc2dc\uac01\ud654\ub77c\uba74 MI \ud234 (\ub9c8\ucf00\ud305 \uc778\ud154\ub9ac\uc804\uc2a4 \ud234)\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>BI \ud234\uc774 \uc8fc\ub85c \u300c\uc0ac\ub0b4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc2dc\uac01\ud654\ud55c\ub2e4\u300d \ub77c\uba74 MI \ud234\uc740 \u300c\uc0ac\uc678 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \uc2dc\uac01\ud654\ud55c\ub2e4\u300d \ub77c\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ucd5c\uadfc \uba87 \ub144\uac04 \uc99d\uac00\ud558\uace0 \uc788\ub294 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc758 \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \ub2e4\ub8e8\ub294 \uac83\uc740 MI \ud234\uc774 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"decision\">BI \ud234\uc744 \ud1b5\ud55c \ube60\ub978 \uacbd\uc601\uc0c1\uc758 \uc758\uc0ac\uacb0\uc815<\/h2>\n<p>\uc0ac\ub0b4 \uacf3\uacf3\uc5d0\uc11c \uad00\ub9ac\ub418\uace0 \uc788\ub294 \uc815\ubcf4\ub97c \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c BI \ud234\uc740 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ub3c4\uc785\ud558\ub294 \uac83\uc774 \ubaa9\uc801\uc774 \ub418\uba74 \ub108\ubb34 \uc555\ub3c4\uc801\uc77c \uac83\uc785\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 BI \ud234\ub85c \ubd84\uc11d\ud55c \uacb0\uacfc\ub97c \uacbd\uc601\uc0c1\uc758 \uc758\uc0ac\uacb0\uc815\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc0ac\uc5d0 \uc801\ud569\ud55c \ud234\uc744 \uc120\ud0dd\ud558\uace0 \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ube60\ub978 \ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \uacbd\uc601\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5\uc5d0\ub294 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc2e4\ub85c \ub9ce\uc740 \uc815\ubcf4\uac00 \ubaa8\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uae30\ud68d\uacfc \uc758\uc0ac\uacb0\uc815\uc5d0 \ubc18\uc601\ud574 \uac00\ub294 \uac83\uc744 \ub370\uc774\ud130 \ub4dc\ub9ac\ube10\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub04c\uae30 \uc704\ud574\uc11c\ub294 BI \ud234\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\ub0b4\uc5d0 \uc5ec\uae30\uc800\uae30 \ubb3b\ud600 \uc788\ub294 \ub370\uc774\ud130\ub97c \uac00\uc2dc\ud654\ud558\uace0, \uad00\ub9ac, \ubd84\uc11d\ud558\ub294&hellip;<\/p>\n","protected":false},"author":1,"featured_media":772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[150],"coauthors":[8],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BI \ud234\uc744 \ud65c\uc6a9\ud55c \ub370\uc774\ud130 \ub4dc\ub9ac\ube10 \uacbd\uc601 - \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce<\/title>\n<meta name=\"description\" content=\"\ub9e4\uc77c \ubc18\ubcf5\ub418\ub294 \uc5d1\uc140 \uc791\uc5c5\uacfc \ub370\uc774\ud130 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