{"id":788,"date":"2026-05-04T17:38:08","date_gmt":"2026-05-04T08:38:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=788"},"modified":"2026-05-04T17:38:09","modified_gmt":"2026-05-04T08:38:09","slug":"lead-generation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/lead-generation\/","title":{"rendered":"\ub9ac\ub4dc\uc820(Lead Gen)\uc774\ub780? \uc601\uc5c5\uc744 \uacb0\uc815\uc9d3\ub294 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \uc804\ub7b5"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc804\ub7b5\uc801 \uc804\ud658:<\/strong> \uacfc\uac70\uc758 \uc591\uc801 \uc811\uadfc\uc5d0\uc11c \ud0c8\ud53c\ud558\uc5ec, \uace0\ud488\uc9c8 \ub9ac\ub4dc\ub97c \ubc1c\uad74\ud558\ub294 \ud6a8\uc728 \uc911\uc2ec\uc758 <strong>\ub9ac\ub4dc\uc820<\/strong>\uc774 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\ud328\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud504\ub85c\uc138\uc2a4 \ubd84\uc5c5\ud654:<\/strong> \ud6a8\uc728\uc801\uc778 \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud574 <strong>\ub9ac\ub4dc\uc820<\/strong>, \ub9ac\ub4dc \uc721\uc131, \uc2e4\uc81c \uc0c1\ub2f4\uc758 \uc138 \ub2e8\uacc4\ub85c \uc804\ubb38\ud654\ud558\ub294 \uac83\uc774 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc9c8\uc801 \uc131\uc7a5:<\/strong> \ub2e8\uc21c\ud55c \uc218\uce58\ubcf4\ub2e4 \uc6b0\ub9ac \uc81c\ud488\uc5d0 \uc801\ud569\ud55c \ud398\ub974\uc18c\ub098\ub97c \ud0c0\uac9f\ud305\ud558\ub294 <strong>\ub9ac\ub4dc\uc820<\/strong> \uc804\ub7b5\uc774 \ucd5c\uc885 \uacc4\uc57d \uc131\uc0ac\uc728\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n<h1><b>\ub9ac\ub4dc\uc820\uc774\ub780? \uc601\uc5c5 \uc131\uacf5\uc744 \uacb0\uc815\uc9d3\ub294 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \uc804\ub7b5<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">\uc0c8\ub85c\uc6b4 \ud0c0\uac9f\uc744 \ubc1c\uacac\ud558\uae30 \uc704\ud55c \ub9ac\ub4dc\uc820(Lead Generation)\uc740 \uc218\ub9ce\uc740 \uae30\uc5c5 \uc0ac\uc774\uc5d0\uc11c \ud574\ub2f9 \ud0c0\uac9f\uc744 \uc6b0\ub9ac\uc758 \ucd5c\uc885 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4dc\ub294 \ud575\uc2ec \uacfc\uc815\uc785\ub2c8\ub2e4. 10\ub144 \uc804\ub9cc \ud558\ub354\ub77c\ub3c4 <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc740 \uc9c8\ubcf4\ub2e4 \uc591\uc774 \uc911\uc694\ud588\uc73c\uba70, \uc778\ub0b4\uc640 \uadfc\uc131\uc73c\ub85c \uc804\ud654\ub97c \ub3cc\ub9ac\ub294 \uc9c0\ud45c\ub85c \ud45c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud604\uc7ac\ub294 \uadf8 \ubb34\uc5c7\ubcf4\ub2e4 \ud6a8\uc728\uc131\uc744 \ud544\uc694\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3><strong>\ubaa9\ucc28<\/strong><\/h3>\n<ul>\n<li><a href=\"#lead-generation\">\uc601\uc5c5\uc758 \uccab \uac78\uc74c\uc774 \ub418\ub294 \ub9ac\ub4dc\uc820<\/a><\/li>\n<li><a href=\"#role\">\ub9ac\ub4dc\uc820\uc758 \uc5ed\ud560\uc740?<\/a><\/li>\n<li><a href=\"#method\">\ub9ac\ub4dc\uc820\uc758 \uad6c\uccb4\uc801 \ubc29\ubc95<\/a><\/li>\n<li><a href=\"#quality\">\uc22b\uc790\ub9cc\uc774 \uc544\ub2c8\ub77c \uc9c8\ub3c4 \uc911\uc694\ud55c \ub9ac\ub4dc\uc820<\/a><\/li>\n<\/ul>\n<h1>\u00a0<\/h1>\n<h1 id=\"lead-generation\">\uc601\uc5c5\uc758 \uccab \uac78\uc74c\uc774 \ub418\ub294 \ub9ac\ub4dc \uc0dd\uc131<\/h1>\n<p><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc740 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \ube48\ubc88\ud558\uac8c \ub4f1\uc7a5\ud558\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d(Lead)\uc744 \ubc1c\uad74\ud558\uace0 \ub298\ub824\uac00\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uba70, \uc804\ud1b5\uc801\uc778 &#8216;\uc2e0\uaddc \uac1c\ucc99&#8217; \ud65c\ub3d9 \uc804\ubc18\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ucf5c\ub4dc\ucf5c\uc774\ub098 DM \ubc1c\uc1a1\uc740 \ubb3c\ub860, \uc804\uc2dc\ud68c \ucc38\uc5ec\ub97c \ud1b5\ud574 \ubc29\ubb38\uac1d \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uac83 \ubaa8\ub450\uac00 \uace0\uc804\uc801\uc774\uba74\uc11c\ub3c4 \uac15\ub825\ud55c <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\"> \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacfc\uac70\uc5d0\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ub9ac\uc2a4\ud2b8 \ud655\ubcf4\ubd80\ud130 \ubc29\ubb38 \uc57d\uc18d\uae4c\uc9c0 \ub3c4\ub9e1\uc558\uc73c\ub098, \uc774\ub294 \uc778\uc801 \uc790\uc6d0 \ud65c\uc6a9 \uce21\uba74\uc5d0\uc11c \ube44\ud6a8\uc728\uc801\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud604\uc7ac\ub294 <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">, \ub9ac\ub4dc \uc721\uc131, \uc0c1\ub2f4\uc774\ub77c\ub294 3\ub2e8\uacc4 \uc804\ubb38 \ud504\ub85c\uc138\uc2a4\ub85c \ub098\ub204\uc5b4 \uac01 \uc9c1\ubb34\uc5d0 \ud2b9\ud654\ub41c \uc2a4\ud0c0\uc77c\uc774 \ub110\ub9ac \ud37c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-lead-gen.png?strip=all&#038;quality=95\" alt=\"B2B \ube44\uc988\ub2c8\uc2a4 \ud30c\uc774\ud504\ub77c\uc778 \ud750\ub984\ub3c4: \uc67c\ucabd\ubd80\ud130 \ub9ac\ub4dc \uc0dd\uc131, \ub9ac\ub4dc \uc721\uc131, \uc0c1\ub2f4, \uacc4\uc57d \uc131\uc0ac \uc21c\uc73c\ub85c \uc9c4\ud589\ub428\uc744 \ub098\ud0c0\ub0b4\ub294 4\ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4 \uc774\ubbf8\uc9c0\" width=\"450\" height=\"300\" \/><\/p>\n<h3>\u00a0<\/h3>\n<h3>\ub9ac\ub4dc\uc820\uacfc \ub9ac\ub4dc \uc721\uc131\uc758 \ucc28\uc774\ub294?<\/h3>\n<p><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc740 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \uc2dc\uc791\uc810\uc774\uba70, \ub9ac\ub4dc \uc721\uc131\uc740 \uadf8\ub2e4\uc74c \ub2e8\uacc4\uc785\ub2c8\ub2e4. <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc774 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud65c\uc6a9\ud574 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc815\ubcf4\ub97c \ud68d\ub4dd\ud558\ub294 \ud65c\ub3d9\uc774\ub77c\uba74, \ub9ac\ub4dc \uc721\uc131\uc740 \ud655\ubcf4\ub41c \ub9ac\ub4dc\uc758 \uad6c\ub9e4 \uc758\uc695\uc744 \ub192\uc5ec \uc0c1\ub2f4\uc73c\ub85c \uc774\ub044\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5\ub9c8\ub2e4 \ub2f4\ub2f9 \ubd80\uc11c\ub294 \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc, \ud574\ub2f9 \ub9ac\ub4dc\uac00 \ud604\uc7ac \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \uc778\uc2dd\ud558\ub294 \uac83\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \uad6c\uc870\ud654\ub41c <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\"> \uc2dc\uc2a4\ud15c\uc774 \uc5c6\ub2e4\uba74 \uacf5\ub4e4\uc5ec \uc5bb\uc740 \ub9ac\ub4dc\ub97c \ub193\uce60 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc740 \uc601\uc5c5\uc758 \u300c\uccab \uac78\uc74c\u300d\uc774\uc9c0\ub9cc, \ub2e8\uc21c\ud788 \uc218\uce58\ub9cc \ub298\ub9b0\ub2e4\uace0 \ud574\uc11c \uc88b\uc740 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ucd5c\uc885 \ubaa9\uc801\uc740 \u300c\uacc4\uc57d \uc131\uc0ac\u300d\uc774\uba70, \uc88b\uc740 \uace0\uac1d\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uc774\uc5b4\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucd5c\uc885 \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \uc778\uc2dd\ud558\uba70 <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\"> \ud65c\ub3d9\uc744 \uc218\ud589\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ub9ac\ub4dc \ud68d\ub4dd\uc744 \uc704\ud574 \ud544\uc694\ud55c \ud3ec\uc778\ud2b8\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<\/p>\n<h2 id=\"role\">\ub9ac\ub4dc\uc820\uc758 \uc5ed\ud560\uc740?<\/h2>\n<p>\uc5ec\uae30\uc11c \ub9d0\ud558\ub294 \ub9ac\ub4dc\ub780 \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \ud765\ubbf8\uc640 \uad00\uc2ec\uc744 \uac16\uace0 \uc788\ub294 \ubaa8\ub450\ub97c \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub78c\ub4e4\uc744 \ub298\ub9ac\uae30 \uc704\ud574 \uadf8\ub9ac\uace0 \ub2e4\uc74c \ub2e8\uacc4\uc778 \ub9ac\ub4dc \uc721\uc131\uc73c\ub85c \uc774\uc5b4\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\uac00 \ub9ac\ub4dc \uc0dd\uc131\uc758 \uc5ed\ud560\uc785\ub2c8\ub2e4.<\/p>\n<h3>\ud6a8\uc728\uc801\uc73c\ub85c \ub9ac\ub4dc \ud68d\ub4dd\ud558\uae30<\/h3>\n<p>\ub9ac\ub4dc \uc0dd\uc131\uc740 \uc601\uc5c5\uc758 \u300c\uccab \uac78\uc74c\u300d \uc774\uc9c0\ub9cc \uadf8\ub807\ub2e4\uace0 \ud558\uc5ec \uc218\uce58\ub9cc \ub298\ub9b0\ub2e4\uace0 \uc88b\uc740 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<br \/>\ucd5c\uc885 \ubaa9\uc801\uc740 \u300c\uacc4\uc57d \uc131\uc0ac\u300d \uc774\uba70, \uc88b\uc740 \uace0\uac1d\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \uc774\uc5b4\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \ucd5c\uc885 \ubaa9\ud45c\ub97c \uc778\uc2dd\ud558\uba70 \ud65c\ub3d9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ub4dc\uc820\uc744 \uc704\ud55c \ud544\uc694\ud55c \ud3ec\uc778\ud2b8\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>1. \uc88b\uc740 \uace0\uac1d\uc758 \ud398\ub974\uc18c\ub098\ub97c \ub9cc\ub4e4\uc5b4 \ub450\uae30<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\uc790\uc0ac\uc758 \uace0\uac1d\uc73c\ub85c \uc5b4\ub5a4 \uae30\uc5c5\uc774 \ubc14\ub78c\uc9c1\ud560\uae4c?\u300d, \u300c\uc5b4\ub5a4 \uae30\uc5c5\uc774 \uc790\uc0ac\uc758 \ub9e4\ucd9c\uc5d0 \uacf5\ud5cc\uc744 \ud574\uc8fc\ub294\uac00?\u300d, \u300c\uc5b4\ub5a4 \uae30\uc5c5\uc774\uba74 \uc790\uc0ac \uc81c\ud488\uc5d0 \uc801\ud569\ud560\uae4c?\u300d\uc640 \uac19\uc740 \uc9c8\ubb38\uc744 \ud1b5\ud574 \u300c\uc774\uc0c1 \uace0\uac1d\uc758 \uc0c1\u300d\uc744 \ud398\ub974\uc18c\ub098\ub85c \uc900\ube44\ud574 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uce35\uc744 \ub300\uc0c1\uc73c\ub85c <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc744 \ud558\uba74 \uc88b\uc744\uc9c0 \uba85\ud655\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\uace0\uac1d\uc744 \uc120\ud0dd\ud55c\ub2e4\u300d\ub294 \ub9d0\uc774 \uc624\ub9cc\ud558\uac8c \ub4e4\ub9b4\uc9c0 \ubaa8\ub974\uc9c0\ub9cc, \uc88b\uc740 \uace0\uac1d\uc5d0\uac8c\ub294 \ud06c\ub85c\uc2a4 \uc140(Cross-sell)\uacfc \uc5c5 \uc140(Up-sell)\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ud6e8\uc52c \uc218\uc6d4\ud569\ub2c8\ub2e4. \uc774\ub294 \uacc4\uc57d \uc131\uc0ac\uae4c\uc9c0\uc758 \ud504\ub85c\uc138\uc2a4\ub294 \ubb3c\ub860, \uacc4\uc57d \ud6c4\uc5d0\ub3c4 \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><strong>2. \ub9ac\ub4dc \uad00\uc810\uc5d0\uc11c \uacc4\ud68d\ud558\uae30<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\ub2e4\ub978 \uc5c5\ubb34\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\"> \uc5ed\uc2dc \uc81c\ud55c\ub41c \uc608\uc0b0, \uc2dc\uac04, \uc778\uc801 \uc790\uc6d0\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc801\uc758 \uacb0\uacfc\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc758 \uc2dc\uc120\uc73c\ub85c\ubd80\ud130 \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc790\uc0ac\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad81\uae08\ud574\ud558\uac8c \ub9cc\ub4dc\ub294 \uc815\ub82c\ub9cc\uc73c\ub85c\ub294 \uc9c4\uc815\ud55c \ub9ac\ub4dc\ub97c \ubc1c\uacac\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\ub9ac\ub4dc\ub4e4\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \ubb38\uc81c\ub294 \ubb34\uc5c7\uc778\uac00?\u201d, \u201c\uc5b4\ub5a4 \uc0ac\uc5c5 \uc774\uc288\ub97c \uac00\uc9c0\uace0 \uc788\ub294\uac00?\u201d, \u201c\uc5b4\ub5bb\uac8c \uc790\uc0ac \uc81c\ud488\uc73c\ub85c \uadf8\ub4e4\uc744 \ub3c4\uc6b8 \uc218 \uc788\ub294\uac00?\u201d\uc640 \uac19\uc774 \ud398\ub974\uc18c\ub098\uc758 \uad00\uc810\uc5d0\uc11c \uce21\uc815\ud568\uc73c\ub85c\uc368, \uc790\uc0ac \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \uaf2d \ub9de\ub294 \u201c\ud6cc\ub96d\ud55c \uace0\uac1d\u201d\uc744 <\/span>\ub9ac\ub4dc\uc820<span style=\"font-weight: 400;\">\uc744 \ud1b5\ud574 \uc5bb\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><strong>3. \uc2dc\uae30\ub97c \ub193\uce58\uc9c0 \ub9d0\uae30<\/strong><\/p>\n<p>\ub9ac\ub4dc\uc820<span style=\"font-weight: 400;\">\uc5d0\uc11c \ud0c0\uc774\ubc0d\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uba54\uc77c \ubb38\uc758\ub098 \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc \ub4f1 \ub9ac\ub4dc \uce21\uc758 \uc561\uc158\uc5d0 \ub300\ud574 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uacfc \uc801\ud569\ud55c \uc2dc\uac04\uc5d0 \ud314\ub85c\uc5c5(Follow-up)\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uc120\uc758 \ud0c0\uc774\ubc0d\uc740 \ub0b4\uc6a9\uc5d0 \ub530\ub77c \ub2e4\ub974\ubbc0\ub85c \uac1c\ubcc4 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc57d \ud0c0\uc774\ubc0d\uc744 \ub193\uce58\uac8c \ub418\uba74 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uacbd\uc7c1\uc0ac\uc5d0 \ubc00\ub9ac\uac8c \ub420 \uac00\ub2a5\uc131\uc774 \ucee4\uc9c0\ubbc0\ub85c \uac01\ubcc4\ud55c \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3>\u00a0<\/h3>\n<h3>\ub9ac\ub4dc \uc721\uc131\uacfc\uc758 \uc5f0\uacc4<\/h3>\n<p><span style=\"font-weight: 400;\">\uc790\uc0ac \uc11c\ube44\uc2a4\uc5d0 \ud765\ubbf8\ub97c \ub290\ub07c\ub294 \uae30\uc5c5\uc774\ub098 \ub2f4\ub2f9\uc790\ub294 \uc804\ud654, \uba54\uc77c \ubb38\uc758, \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc, \uc804\uc2dc\ud68c \ubc29\ubb38 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc811\uc810\uc744 \uac00\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110\uc5d0\uc11c \uc5bb\uc740 <\/span>\ub9ac\ub4dc\uc820<span style=\"font-weight: 400;\"> \uc815\ubcf4\ub97c \ub2e4\uc74c \ud504\ub85c\uc138\uc2a4\uc778 \u2018\ub9ac\ub4dc \uc721\uc131\u2019\uc5d0 \uc815\ud655\ud788 \uc804\ub2ec\ud558\ub294 \uac83\uc774 <\/span>\ub9ac\ub4dc\uc820<span style=\"font-weight: 400;\">\uc758 \ud575\uc2ec \uc5ed\ud560\uc785\ub2c8\ub2e4. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uae30\uc5c5\ub9c8\ub2e4 <\/span>\ub9ac\ub4dc\uc820<span style=\"font-weight: 400;\">\uacfc \ub9ac\ub4dc \uc721\uc131\uc758 \uacbd\uacc4\ub294 \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc, \uc774 \uacbd\uacc4\uc120\uc744 \uba85\ud655\ud788 \ud558\ub294 \uc791\uc5c5\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc791\uc5c5 \uc601\uc5ed\uc774 \uc911\ubcf5\ub418\uba74 \ub9ac\ub4dc\uc5d0\uac8c \ucde8\ud558\ub294 \uc561\uc158\uc774 \uacb9\uce58\uac70\ub098 \uacf5\ubc31\uc774 \uc0dd\uaca8 \uc801\uc808\ud55c \ud314\ub85c\uc5c5\uc774 \ubd88\uac00\ub2a5\ud574\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc77c\uad00\uc131 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uc704\ud574 \uac01 \ub2e8\uacc4 \ub2f4\ub2f9\uc790 \uac04\uc758 \ucda9\ubd84\ud55c \uc0ac\uc804 \ud611\uc758\uac00 \ubc18\ub4dc\uc2dc \ub3d9\ubc18\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<h2>\u00a0<\/h2>\n<h2 id=\"method\">\uc131\uacf5\uc801\uc778 \ub9ac\ub4dc\uc820\uc744 \uc704\ud55c 3\ub2e8\uacc4\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">\uc778\ud130\ub137\uc758 \ubcf4\uae09\uacfc \ub514\uc9c0\ud138 \ud234\uc758 \ubc1c\ub2ec\uc740 \ub9ac\ub4dc\uc820 \ubc29\ubc95\uc5d0\ub3c4 \ud070 \ubcc0\ud654\ub97c \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\ub4e4 \ub610\ud55c \uc5ec\uc804\ud788 \uc720\ud6a8\ud558\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\ub4e4\uc740 \uc8fc\ub85c \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc73c\ub85c \uad6c\ubd84\ub418\uba70, \uac01\uac01 \u300c\uace0\uac1d\uc720\uce58\u300d, \u300c\ucf58\ud150\uce20\u300d, \u300c\ub79c\ub529 \ud398\uc774\uc9c0\u300d\uc640 \uac19\uc740 \uae30\ub2a5\uc801 \uc5ed\ud560\uc5d0 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc628\ub77c\uc778 \ub9ac\ub4dc\uc820\uc758 \uac00\uc7a5 \ud070 \uc774\uc810\uc740 \ub9ac\ub4dc\uc758 \uc561\uc158\uc774 \uc815\ub7c9\ud654\ub418\uc5b4 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c(MA) \ub4f1 \ub514\uc9c0\ud138 \ud234\ub85c \ubd84\uc11d\ud558\uae30 \uc27d\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uac01 \ucc44\ub110\ubcc4 \ub9ac\ub4dc\uc820\uc758 \ud2b9\uc9d5\uc744 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub530\ub77c \uad6c\uccb4\uc801\uc73c\ub85c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<\/p>\n<h3><strong>\uc628\ub77c\uc778\uc5d0\uc11c\uc758 \ub9ac\ub4dc\uc820 \ubc29\ubc95<\/strong><\/h3>\n<h4>Step 1. \uace0\ud6a8\uc728 \uace0\uac1d \uc720\uce58 (<b>Attraction)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc7a0\uc7ac \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uac8c \ub9cc\ub4dc\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO [\uace0\uac1d\uc720\uce58]<\/b><span style=\"font-weight: 400;\">: Google\uacfc \uac19\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc\uc5d0\uc11c \uc0c1\uc704 \ub178\ucd9c\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uacf5\uc2dd \uc0ac\uc774\ud2b8\ub098 \uc790\uc0ac \ubbf8\ub514\uc5b4\uc5d0 \uc804\uac1c\ud558\uba70, \uac80\uc0c9 \uacb0\uacfc \uccab \ud398\uc774\uc9c0 \uc0c1\ub2e8\uc5d0 \ub9ac\uc2a4\ud2b8\uc5c5 \ub418\ub294 \uac83\uc774 \uc720\ub9ac\ud569\ub2c8\ub2e4. \ub2e4\ub9cc, \uc54c\uace0\ub9ac\uc998 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub530\ub978 \ud328\ub110\ud2f0\ub97c \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc778\ud130\ub137 \uad11\uace0 [\uace0\uac1d\uc720\uce58]<\/b><span style=\"font-weight: 400;\">: \ub9ac\uc2a4\ud305 \uad11\uace0\uc640 \ubc30\ub108 \uad11\uace0\ub294 \ud0c0\uac9f\uc744 \uc815\uad50\ud558\uac8c \uc138\ubd84\ud654\ud560 \uc218 \uc788\ub294 \uac83\uc774 \uc7a5\uc810\uc785\ub2c8\ub2e4. \ud074\ub9ad \uacfc\uae08\ud615(PPC) \uad11\uace0\ub97c \ud1b5\ud574 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba70 \uc790\uc0ac \uc81c\ud488\uc5d0 \uad00\uc2ec \uc788\uc744 \uc0ac\uc6a9\uc790\ub97c \uc9d1\uc911 \uacf5\ub7b5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"letter-spacing: 0.0012em;\">SNS [\uace0\uac1d\uc720\uce58]<\/b><span style=\"font-weight: 400;\">: Facebook, Twitter(X), Line \ub4f1\uc740 \uac15\ub825\ud55c \ub9ac\ub4dc\uc820 \ud234\uc785\ub2c8\ub2e4. \ud2b9\ud788 Facebook\uc740 40~60\ub300 \uc0ac\uc6a9\uc790\uac00 \ub9ce\uc544 \uc2e4\uc9c8\uc801\uc778 \uad6c\ub9e4 \uacb0\uc815\uad8c\uc790\uc5d0\uac8c \uc811\uadfc\ud558\uae30 \uc88b\uc73c\uba70, \ub54c\ub54c\ub85c \ud3ed\ubc1c\uc801\uc778 \ud655\uc0b0\ub825\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h4>Step 2. <b>\uc2e0\ub8b0 \uad6c\ucd95 \ubc0f \uac00\uce58 \uc804\ub2ec (Engagement)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc720\uc785\ub41c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc720\uc775\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uad00\uacc4\ub97c \uc313\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li><b>\ud654\uc774\ud2b8 \ud398\uc774\ud37c \/ eBook [\ucf58\ud150\uce20]<\/b><span style=\"font-weight: 400;\">: \uc720\uc775\ud55c \uc815\ubcf4\ub97c \ub2f4\uc740 \uc804\ubb38 \uc790\ub8cc\ub294 \ub9ac\ub4dc\uc5d0\uac8c \uc774\uc775\uc744 \uc8fc\ub294 \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ub192\uc785\ub2c8\ub2e4. \ub3c5\ucc3d\uc801\uc778 \ub0b4\uc6a9\uc73c\ub85c \ub9ac\ub4dc\uc758 \uc815\ubcf4\ub97c \ud68d\ub4dd\ud558\ub294 \ud6a8\uc728\uc801\uc778 \ub9ac\ub4dc\uc820 \uc218\ub2e8\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li><b style=\"letter-spacing: 0.0012em;\">\ub3d9\uc601\uc0c1 [\ucf58\ud150\uce20]<\/b><span style=\"font-weight: 400;\">: \uc601\uc0c1\uc740 \ud14d\uc2a4\ud2b8\ubcf4\ub2e4 \ud6e8\uc52c \ub9ce\uc740 \uc815\ubcf4\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc720\ud29c\ube0c(YouTube)\uc758 True View\ub098 \ubd84\uc11d \uac15\uc810\uc774 \uc788\ub294 Wistia \ub4f1\uc744 \ud65c\uc6a9\ud558\uba74 \uac15\ub825\ud55c \uc18c\uad6c\uc810\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h4>Step 3. <b>\uc804\ud658 \ucd5c\uc801\ud654 \ubc0f \ud32c\ub364 \ud615\uc131 (Conversion)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\ucd5c\uc885\uc801\uc73c\ub85c \ub9ac\ub4dc\uc758 \uc815\ubcf4\ub97c \ud68d\ub4dd\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub294 \ud575\uc2ec \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li><b>\uc790\uc0ac \ubbf8\ub514\uc5b4 [\ub79c\ub529 \ud398\uc774\uc9c0\u00b7\ucf58\ud150\uce20]<\/b><span style=\"font-weight: 400;\">: \ud398\ub974\uc18c\ub098\uc5d0 \ub9de\ub294 \uc720\uc775\ud55c \uc815\ubcf4\ub97c \ubc1c\uc1a1\ud558\uc5ec \uc0ac\uc6a9\uc790\ub97c \uc720\ub3c4\ud558\ub294 \ud575\uc2ec \uae30\uc9c0\uc785\ub2c8\ub2e4. \ub9ac\ub4dc\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \uac8c\uc7ac\ud568\uc73c\ub85c\uc368 \ubc18\ubcf5 \ubc29\ubb38\uc790\uc640 \ud32c\uce35\uc744 \ub450\ud141\uac8c \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h3><strong>\uc624\ud504\ub77c\uc778\uc5d0\uc11c\uc758 \ub9ac\ub4dc\uc820 \ubc29\ubc95<\/strong><\/h3>\n<h4>Step 1. \uc815\ubc00\ud55c \ud0c0\uac9f\ud305 \uae30\ubc18\uc758 \uc811\uadfc (Targeting)<\/h4>\n<p>\ubb34\ucc28\ubcc4\uc801\uc778 \ubc30\ud3ec\ubcf4\ub2e4\ub294 &#8216;\uc9c8 \ub192\uc740 \ub9ac\uc2a4\ud2b8&#8217;\ub97c \ud655\ubcf4\ud558\uc5ec \uc811\uadfc\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">DM \/ \uc804\ud654 \uc57d\uc18d [\uace0\uac1d\uc720\uce58\u00b7\ucf58\ud150\uce20]<\/b>: DM(\uc6b0\ud3b8)\uacfc \uc804\ud654 \uc57d\uc18d\uc740 \uace0\uc804\uc801\uc774\uc9c0\ub9cc \uc5ec\uc804\ud788 \uac15\ub825\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \uc218\ub7c9\uc5d0 \uc9d1\uc911\ud588\ub2e4\uba74, \ud604\ub300\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\ub294 \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\ub3c4\ub85d \u300c\ub9ac\uc2a4\ud2b8\uc758 \uc9c8\u300d\uc744 \ub192\uc774\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc591\ubcf4\ub2e4 \uc9c8\uc744 \uc6b0\uc120\uc2dc\ud558\uc5ec \ud55c \uac74\uc758 \ubc1c\uc1a1\uacfc \ud1b5\ud654\uc5d0\uc11c\ub3c4 \ub192\uc740 \uc804\ud658 \ud6a8\uc728\uc744 \uc774\ub04c\uc5b4\ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4>Step 2. \ud604\uc7a5 \uc811\uc810 \ubc0f \ub2c8\uc988 \ud30c\uc545 (Engagement)<\/h4>\n<p>\ud2b9\uc815 \ud14c\ub9c8\ub97c \uc911\uc2ec\uc73c\ub85c \ubaa8\uc778 \uc720\ub9dd \ub9ac\ub4dc\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\uba70 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">\uc804\uc2dc\ud68c\uc640 \ubc15\ub78c\ud68c \ucd9c\uc804 [\uace0\uac1d\uc720\uce58\u00b7\ucf58\ud150\uce20]<\/b>: \ud14c\ub9c8\uac00 \uba85\ud655\ud55c \ud589\uc0ac\uc5d0\ub294 \uc774\ubbf8 \uac80\uc99d\ub41c \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc774 \ubaa8\uc785\ub2c8\ub2e4. \uac00\ub2a5\ud55c \ub9ce\uc740 \uba85\ud568\uc744 \ud655\ubcf4\ud568\uacfc \ub3d9\uc2dc\uc5d0, \ud604\uc7a5 \uc124\ubb38\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad6c\uccb4\uc801\uc778 \ub2c8\uc988\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uc815\ubcf4\ub294 \ud5a5\ud6c4 \ub9ac\ub4dc \uc721\uc131(Nurturing)\uc758 \uadc0\uc911\ud55c \ub370\uc774\ud130\uac00 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4>Step 3. \uc2ec\ud654 \uad50\uc721 \ubc0f \uc815\ubcf4 \ud68d\ub4dd (Deep-Dive &amp; Conversion)<\/h4>\n<p>\uc804\ubb38 \uc9c0\uc2dd\uc744 \uacf5\uc720\ud558\uba70 \ub9ac\ub4dc\uc640 \uae4a\uc740 \uad00\uacc4\ub97c \ub9fa\uace0 \uc0c1\uc138 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">\uc138\ubbf8\ub098 \uac1c\ucd5c [\ub79c\ub529 \ud398\uc774\uc9c0]<\/b>: \ud2b9\uc815 \uc8fc\uc81c\ub85c \uc5f4\ub9ac\ub294 \uc138\ubbf8\ub098\ub294 \ub9ac\ub4dc \uc0dd\uc131\uacfc \uc721\uc131\uc744 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud569\ub2c8\ub2e4. \uc5c5\uacc4 \uc804\ubb38\uac00\ub97c \uac15\uc0ac\ub85c \ucd08\ube59\ud574 \ucc38\uc5ec \uc758\uc695\uc744 \ub192\uc774\uace0, \uc124\ubb38\uc744 \ud1b5\ud574 \uae30\uc5c5\uba85\u00b7\ubd80\uc11c\u00b7\uc9c1\uae09 \ub4f1 <b data-path-to-node=\"12,0,0\" data-index-in-node=\"102\">\uc0c1\uc138 \ud398\ub974\uc18c\ub098 \ub370\uc774\ud130<\/b>\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">[TIP]<\/b> \uc138\ubbf8\ub098 \ub0b4\uc6a9\uc744 \ub179\ud654\ud558\uc5ec \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uac8c\uc7ac\ud558\uba74 \uc624\ud504\ub77c\uc778\uc758 \uacbd\ud5d8\uc744 \uc628\ub77c\uc778 \ucf58\ud150\uce20\ub85c \ud655\uc7a5\ud558\ub294 &#8216;\ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158&#8217; \uc804\ub7b5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"quality\">\uc22b\uc790\ub9cc\uc774 \uc544\ub2c8\ub77c \uc9c8\ub3c4 \uc911\uc694\ud55c \ub9ac\ub4dc\uc820<\/h2>\n<p><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc740 \uc601\uc5c5\uc758 \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\ub97c \uac00\ub3d9\ud558\ub294 \uccab \ubc88\uc9f8 \uc5d4\uc9c4\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \ub2e8\uc21c\ud788 \uc5f0\ub77d\ucc98 \uc218\ub7c9\uc744 \ub298\ub9ac\ub294 \ub370 \uae09\uae09\ud558\uae30\ubcf4\ub2e4 \uc6b0\ub9ac \uc81c\ud488\uc5d0 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \ub290\ub084 \uc218 \uc788\ub294 \ud488\uc9c8 \uc88b\uc740 \ub9ac\ub4dc\ub97c \ud68d\ub4dd\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc591\uc9c8\uc758 \ub9ac\ub4dc\uac00 \uc6d0\ud65c\ud558\uac8c \ub9ac\ub4dc \uc721\uc131 \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uc57c\ub9cc \ube44\ub85c\uc18c \uc804\uccb4 \ud30c\uc774\ud504\ub77c\uc778\uc774 \uac74\uac15\ud558\uac8c \uc720\uc9c0\ub418\uace0, \uacb0\uacfc\uc801\uc73c\ub85c \uacc4\uc57d \uc131\uc0ac\uc728\uc5d0\ub3c4 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uacb0\uad6d \uc131\uacf5\uc801\uc778 <\/span><b>\ub9ac\ub4dc\uc820<\/b><span style=\"font-weight: 400;\">\uc774\ub780 \u300c\uc624\ub298 \uba87 \uac74\uc758 \uc804\ud654 \uc57d\uc18d\uc744 \ud588\ub294\uac00\u300d\uc640 \uac19\uc740 \ub2e8\uc21c\ud55c \uc218\uce58\uc5d0 \uc77c\ud76c\uc77c\ube44\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud655\ubcf4\ud55c \ub9ac\ub4dc\uac00 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5bc\ub9c8\ub098 \uc801\ud569\ud55c\uc9c0, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uc5bc\ub9c8\ub098 \ub192\uc740\uc9c0 \uadf8 \u2018\uc9c8\u2019\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ub4dc\uc758 \uac00\uce58\ub97c \uc6b0\uc120\uc2dc\ud558\uba70 \ud6a8\uc728\uc801\uc73c\ub85c \uc721\uc131\ud574 \ub098\uac00\ub294 \uc804\ub7b5\uc774\uc57c\ub9d0\ub85c \ud604\ub300 \uc601\uc5c5 \uc131\uacf5\uc744 \uc704\ud55c \uac00\uc7a5 \ud655\uc2e4\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/p>\n<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">CRM\uc758 \uc7a0\uc7ac\ub825\uc744 200% \uae68\uc6b0\ub294 \ub9ac\ub4dc\uc820<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\ub530\ub85c \ub178\ub294 CRM \ub370\uc774\ud130\ub294 \uc774\uc81c \uadf8\ub9cc. <br>\ub9ac\ub4dc\uc820\ubd80\ud130 \uc721\uc131,\uc0c1\ub2f4,\uacc4\uc57d \uc131\uc0ac\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub41c \ub9ac\ub4dc \uad00\ub9ac\ub85c \ud30c\uc774\ud504\ub77c\uc778 \uc815\uccb4\ub97c \ud574\uc18c\ud558\uace0 \uc131\uacfc\ub97c \uac00\uc18d\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/kr\/marketing\/lead-generation\/\">CRM \ub370\ubaa8 \uc601\uc0c1 \ubcf4\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uc790\uc8fc-\ubb3b\ub294-\uc9c8\ubb38-faq\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 (FAQ)<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">\ub9ac\ub4dc\uc820\uc744 \uc2dc\uc791\ud560 \ub54c \uac00\uc7a5 \uba3c\uc800 \uace0\ub824\ud574\uc57c \ud560 \uc0ac\ud56d\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\uc6b0\ub9ac \uc81c\ud488\uc5d0 \ucd5c\uc801\ud654\ub41c &#8216;\uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud398\ub974\uc18c\ub098&#8217;\ub97c \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. Salesforce CRM\uc744 \uc0ac\uc6a9 \uc911\uc774\ub77c\uba74, \uae30\uc874\uc5d0 \uacc4\uc57d\uc5d0 \uc131\uacf5\ud588\ub358 \uc6b0\uc218 \uace0\uac1d\ub4e4\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uacf5\ud1b5\ub41c \uc5c5\uc885, \uaddc\ubaa8, \ud398\uc778 \ud3ec\uc778\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\uc744 \uc124\uc815\ud558\uba74 \ubd80\uc801\uaca9 \ub9ac\ub4dc\ub97c \ud68d\ub4dd\ud558\ub294 \ub9ac\uc18c\uc2a4 \ub0ad\ube44\ub97c \ud68d\uae30\uc801\uc73c\ub85c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\uc628\ub77c\uc778 \ub9ac\ub4dc\uc820\uc758 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\uc720\uc785\uc218, \uc804\ud658\uc728(CVR)\uacfc \ub354\ubd88\uc5b4 \ucd5c\uc885 \uc218\uc775 \uae30\uc5ec\ub3c4\ub97c \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. Salesforce\uc640 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc5f0\ub3d9\ud558\uba74, \uc5b4\ub5a4 \uc628\ub77c\uc778 \uad11\uace0\ub098 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc720\uc785\ub41c \ub9ac\ub4dc\uac00 \uc2e4\uc81c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0 \ud30c\uc545\ud558\ub294 &#8216;\ub9c8\ucf00\ud305 \uae30\uc5ec\ub3c4 \ubd84\uc11d&#8217;\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc131\uacfc\uac00 \ub0ae\uc740 \ucc44\ub110\uc758 \uc608\uc0b0\uc744 \uc904\uc774\uace0, \uace0\ud6a8\uc728 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\uc624\ud504\ub77c\uc778\uc73c\ub85c \ud68d\ub4dd\ud55c \ub9ac\ub4dc\ub294 \uc5b4\ub5bb\uac8c \uad00\ub9ac\ud574\uc57c \ud6a8\uacfc\uc801\uc778\uac00\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\ud604\uc7a5\uc5d0\uc11c \uc5bb\uc740 \ub370\uc774\ud130\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2dc\uc2a4\ud15c\uc5d0 \ubc18\uc601\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc804\uc2dc\ud68c\ub098 \uc138\ubbf8\ub098\uc5d0\uc11c \ud68d\ub4dd\ud55c \ub9ac\ub4dc \uc815\ubcf4\ub97c Salesforce \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \ud604\uc7a5\uc5d0\uc11c \ubc14\ub85c \uc785\ub825\ud558\uac70\ub098 \uba85\ud568 \uc2a4\uce94 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574 \ub4f1\ub85d\ud558\uc138\uc694. \ub4f1\ub85d\ub41c \ub9ac\ub4dc\uc5d0\uac8c\ub294 Salesforce Pardot(\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654) \uae30\ub2a5\uc744 \ud1b5\ud574 \uc989\uc2dc \ub9de\ucda4\ud615 \uac10\uc0ac \uba54\uc77c\uc744 \ubc1c\uc1a1\ud568\uc73c\ub85c\uc368, \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc774 \uc2dd\uae30 \uc804 \uace8\ub4e0\ud0c0\uc784\uc744 \uc0ac\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">\uc778\uacf5\uc9c0\ub2a5(AI) \uc2dc\ub300\uc5d0 \ub9ac\ub4dc\uc820 \uc804\ub7b5\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub098\uc694?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>\ub2e8\uc21c\ud55c DB \uc218\uc9d1\uc744 \ub118\uc5b4 AI\uac00 \ub9ac\ub4dc\uc758 \uac00\uce58\ub97c \ubbf8\ub9ac \uc608\uce21\ud558\ub294 &#8216;\uc608\uce21\ud615 \ub9ac\ub4dc\uc820&#8217;\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Salesforce\uc758 AI\uc778 &#8216;\uc5d0\uc778\uc288\ud0c0\uc778(Einstein)&#8217;\uc740 \uc720\uc785\ub41c \ub9ac\ub4dc\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ub9ac\ub4dc\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \uc810\uc218(Lead Scoring)\ub97c \ub9e4\uaca8\uc90d\ub2c8\ub2e4. \uc601\uc5c5\ud300\uc740 AI\uac00 \ucd94\ucc9c\ud558\ub294 \uace0\uc21c\ub3c4 \ub9ac\ub4dc\uc5d0 \uc6b0\uc120\uc801\uc73c\ub85c \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc5c5\ubb34 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc815\ud615\ud654\ub41c \ub370\uc774\ud130\ub97c \uc120\ud638\ud558\ub294 \ud604\ub300\uc801 \uac80\uc0c9 \uc5d4\uc9c4 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub9e4\uc6b0 \uac15\ub825\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ub4dc\uc820\uc774\ub780? \uc601\uc5c5 \uc131\uacf5\uc744 \uacb0\uc815\uc9d3\ub294 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \uc804\ub7b5 \uc0c8\ub85c\uc6b4 \ud0c0\uac9f\uc744 \ubc1c\uacac\ud558\uae30 \uc704\ud55c \ub9ac\ub4dc\uc820(Lead Generation)\uc740 \uc218\ub9ce\uc740 \uae30\uc5c5 \uc0ac\uc774\uc5d0\uc11c \ud574\ub2f9 \ud0c0\uac9f\uc744 \uc6b0\ub9ac\uc758 \ucd5c\uc885 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4dc\ub294 \ud575\uc2ec \uacfc\uc815\uc785\ub2c8\ub2e4. 10\ub144 \uc804\ub9cc \ud558\ub354\ub77c\ub3c4 \ub9ac\ub4dc\uc820\uc740 \uc9c8\ubcf4\ub2e4 \uc591\uc774 \uc911\uc694\ud588\uc73c\uba70, \uc778\ub0b4\uc640&hellip;<\/p>\n","protected":false},"author":805,"featured_media":786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"012345678910","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[106,109,131,149,85],"coauthors":[8],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-b2b-marketing-automation","blog-crm","blog-digital-marketing","blog-lead-generation","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ub9ac\ub4dc\uc820(Lead Gen)\uc774\ub780? 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